2020-21 scholarship application crossword puzzle

Across 1 Helveticahaus apparel. 6 Helvetica’s type designer. (2 words) 7 A specific style and weight within a typeface. 10 Original Helvetica name. (3 words) 12 German designer who despises Helvetica. (2 words) 13 A Spokane company that loves Helvetica. 14 Method of setting a line of hot metal type for printing newspapers. 16 This type designer remastered Neue Haas Grostesk. (2 words) 17 Art Director for Haas Type Foundry. (2 words) 18 Helvetica’s closest type rival. 20 This publisher/author often writes about Helvetica. (2 words) 22 A particularly despised font. (2 words) 24 The spacing between lines of copy. 27 Neue Haas Grotesk was officially launched in this Swiss city in 1957. 28 The year Helvetica was named. 30 Word used to test the readability of Helvetica’s type forms (also a favorite fast food). 31 Swiss designers are known for this. 32 Latin for “Switzerland.” 33 What you win if your application is chosen. 34 Opposite of 25 down. (2 words)

Down 1 A quality, or characteristic, used to describe Helvetica. 2 Unit of measurement for typeface sizes. 3 The company that created Helvetica. (3 words) 4 The year Helvetica was introduced. 5 Directed Helvetica (2007). (2 words) 8 An Italian-born NYC designer who loved Helvetica. (2 words) 9 12 points = one ______. 11 His photo-montage ski posters are classics of Swiss modern design. (2 words) 13 Shorthand for Helveticahaus. 15 Ad agencies on this NYC thoroughfare helped make Helvetica famous. (2 words) 19 Birthplace of Helvetica. 21 This national retail chain uses Helvetica as its corporate logo typeface. (hint: &) 23 A printing technique popular in the 40s and 50s. 25 Text format considered to be the safest choice. (2 words) 26 “Without serifs.” (2 words) Intimidated? Overwhelmed? Having a hard time coming to terms with your abject failure as a puzzle solver? Don’t worry. 29 Depending on where you are from, this typographical term sounds like a vegetable. Just do the best you can. Hell – if you were to get all these correct, you’d probably be running a design firm already.