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Type from A-Z Type from A-Z THE TEN BEST COMPANIES RATED BY GRAPHIC DESIGN EXPERTS VEER / EMIGRE / HOEFLER TYPE FOUNDRY / MISPRINTED TYPE ADOBE / FONTBUREAU / FOUNTAIN / FONTHAUS / FONTSHOP / P22 by Sheila Cannon & Mala Desai 01 WITH THE ONSET OF before they buy.” After all, it is easier category, designer or foundry. This For example, the website should to choose the right typeface when you is very helpful, along with the option clearly explain that all FontShop the digital age, the internet can see it in your own words. Flont to read customer reviews for each exclusives are preceded with the has become an extremely is available on all the type product font. Background information on letters ff. powerful resource for pages within the site. Veer also has a the designer and his/her font is also section dedicated to professional type available. designers. Finding fonts is designers and their work, typeface(s), FontShop has some unique features convenient and websites related events, etc. This is a great way that sets it apart from other sites. The Din for students to gain exposure to up Type Navigator allows designers to have valuable information and coming type designers. find a font they have in mind through to offer young designers, Another aspect of Veer that makes a system of identifying the style, size, Meta but it is a matter of finding it a valuable site is the fact that it has etc. A FontShop expert is on call at no its own exclusive typefaces (and they charge to help designers find the best the right one. That is why are labeled accordingly). If students font or conduct research on multiple we created a top ten list to are looking for typefaces they can’t font choices. find anywhere else, and they want to The educational portion of the guide students and young stay ahead of industry trends, Veer is Fontshop website is especially designers through the an excellent initial resource to consult. interesting (especially for students), intricate web of type online. Most of the new typefaces on the site and of course, the fabulous yellow font come with a paragraph description guide speaks for itself. The best part detailing type characteristics from of the guide is the way it is broken tracking to ligatures to swashes to up into different helpful sections - www.veer.com strokes and everything in between. Typographic, Ironic, Handwritten, Designers can also click further to see Amorphous, Historic, Pi+Symbols, Veer is all about seeing things in a new all newly released typefaces for the and Web fonts. These sections make it light, hinting at potential, inventing current month. easy for designers to look at FontShop contexts and creating concepts. Last but not least, Veer takes on exclusive typefaces in an organized Ultimately, Veer’s goal as a company custom type requests, allows designers and logical way. is to enhance creativity by helping to search type by style and on discs, Even though the FontShop website designers break out of the grid, the and has a “What’s Hot?” category is informative, it is not very intuitive list, the rulebook...to show designers displaying various fonts. Type experts and can be difficult to navigate, how to filter out the obvious and at Veer can research customer especially for a designer who is mundane...and to assist designers in requests and reply via a “lightbox” on learning about type for the first time. doing their best creative work possible. the site within one business day (or The Veer website provides visual often just a few hours)! elements for use in professional creative work, such as graphic design, motion design, advertising and filmmaking. Products include stock photography, illustration, typefaces, http://fontshop.com and unique merchandise. FontShop allows designers to buy One of the most unique aspects of Veer’s website is that it allows fonts from numerous other companies designers to search other type (a necessary part of staying in the font foundry collections such as P22, business these days) yet also carries its Adobe, Font Bureau, and Fountain. own exclusive fonts. With over 40,000 By acknowledging that there are fonts to choose from, designers will other type resources out there, Veer’s always find what they’re looking for. honesty and openness from the get-go The collection of fonts includes automatically builds a rapport with those from leading type designers its customers. Just one reason why such as Neville Brody, Tobias Frere- students can trust Veer as a credible Jones, Carol Twombly and many type source. others. Of the numerous high quality With Veer’s “Flont” technology, fonts offered on the site, some of the designers can test thousands of fonts best are those that have been created (not just the few available in the specifically for FontShop itself within drop-down menu) and essentially “try its type foundry FontFont. Searching for a font is done by 02 print NOV/DEC 2007 print NOV/DEC 2007 03 www.adobe.com www.typography.com www.fontbureau.com Adobe is a major portal website that on type topics that gives a glossary of Type designers Jonathan Hoefler Font Bureau was created by noted designers should be familiar with type terms. Designers can download and Tobias Frere-Jones created designer Roger Black and typographer because of its wide variety of relevant type specimens from this section of the www.typography.com to house their David Berlow in 1989, rapidly growing products and services. Fonts are an site and use as a guide in their work. various fonts. They have created many since then. The Font Bureau website important part of Adobe’s business There is also a list of type tips, which typefaces for various clients, but there contains over 1,000 typefaces yet and therefore a sizeable chunk of includes basic directions on how to are roughly 27 offered on the website. the look and feel of the site is dated. the Adobe website is devoted to that. set type (another useful element for a The unique fonts offered are divided Another irritating element is the fact The site has approximately 2,200 student or young designer). into fourteen easy-to-use categories. that the fonts are only broken down typefaces, many of which have been It cannot be denied that Adobe has Each category lists all weights of the into six categories when there are designed by leading type designers an excellent website, however, there typeface being viewed, along with so many. Plus, the titles of the six specifically for Adobe. are some drawbacks. If designers suggestions of other typefaces that Didot categories are not descriptive enough The way Adobe’s site is designed did not know the url (www.adobe. could work equally well. The site also - serif, sans serif, slab serif, script, is reflective of their identity - the com/type) before entering the site, it provides a description of the typeface wacky and symbol. Having to arrow information presented is not would be quite an arduous process to in each weight, which includes size, through each font before reaching the overwhelming yet designers have find it through the main navigation. width, voice, etc. Gotham one desired is just too time consuming. access to a large selection o f quality And though the design of the site is A stand-out feature of this site is a All of this being said, the site is fonts. The site has been developed clean and simple, it lacks style and section called Test Drive. Designers a very good resource if only for the in a way that makes it easy for the excitement, which gives it a serious can input text of their choice and fact that it showcases each font in customer to find any font simply tone that may not appeal to students see it come alive in any font they every style with all characters. It also by searching based on keyword or or young designers. There is also a choose! Browse Collections is another Hoefler Text provides background information alphabetically. It is also possible strong emphaiss on technology within valuable aspect of the site. It allows on the typefaces, which is obviously to search categorically based on the site, and while that is clearly the customer to view fonts by style, helpful to any student, young designer style, use, theme, classification or important to Adobe as a company and proportion, size and application - all or profesional. type designer. This latter method of it is explained well on the site, it many useful categories for both students One unique aspect to the Font Bureau searching could come in quite handy not be something a student or young and professionals. site is the custom search, where for a student who needs specific fonts designer is interested in. One last feature that should designers can search for fonts by for a class project. Overall, the Adobe website offers a be mentioned is the way the site publication (newspaper, magazine or The site is also helpful for students comprehensive selection of typefaces recommends typefaces in pairs. For both), by usage (text or display), and because of its category breakdowns. for every purpose. Superior technology instance, if the customer chooses a by type of font (sans serif or serif). For example, if a young designer was and attention to aesthetic detail particular font, the site will suggest a Font Bureau has created typefaces searching for a font based on style, distinguish the Adobe Type Library. complimentary typeface that would for some of the nation’s leading Adobe provides further options such work well with it in any context.
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