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Art 243 Typography I Art 243 Typography I Mike Curb College of Arts, Media, and Communication DEPARTMENT OF ART Art Department GRAPHIC DESIGN Student Learning Outcomes Student learning outcomes or SLOs are MISSION - The CSUN Art Department is committed to teaching students statements that specify what students will to experience and value visual thinking and creative problem solving in art, as will as recognize the concurrent importance of perception, know, be able to do or be able to demonstrate experimentation, innovation, and critical thinking. We encourage students when they have completed or participated in a to understand the history and traditions of art with their relevance to social program/activity/course/project. The following and community concerns as well as the art of different cultures. Students Student Learning Outcomes are designed to are also encouraged to utilize and interact with the services, facilities and cover a broad range of disciplines that are technologies offered throughout the University as well as those provided by offered in the CSUN Art Department. While the Art Department. many courses may not necessarily address all PROGRAM OUTCOMES of these SLOs, this course will. Communication • Creativity • Critical Thought • Social Responsibility • Transdisciplinarity • Ethical Practice 1. Students will acquire competent knowledge and skills in various art media, concepts and Art 344 Graphic Design II • Class Number 11043 • 3 UNITS (3-3) methodologies. Term: Spr 2021 • MW • 8 AM – 10:45 AM • Zoom (normally AC 407) ZOOM Link: https://csun.zoom.us/j/83839714183 2. Students will produce a competent body of Passcode: 617652 individual and collaborative work suitable for a liberal arts degree, for the local, national and Instructor: Jim Kelley • [email protected] global marketplace. Office Hours: TTh • 10 AM – 11:30 AM • Zoom (normally Sagebrush 225) 3. Students will solve visual problems at a Requests for appointments through email should be made at least 2 days competent level, including understanding/ in advance. Appointments may also be requested in class. Please use the application of the elements of art and class ZOOM link for office hour meetings. principles of design. Course Description 4. Students will utilize and apply critical thinking History, theory and practice of letterforms and typography as they apply to graphics, advertising and other areas of design and visual communication. skills to communicate ideas for their intended Projects cover principles of typography, letter structure, typeface audience at a competent level in visual, oral, selection, fundamentals of computer typesetting, and typographic layout. and written formats. Prerequisite(s) 5. Students will acquire historical and Art 140; Art 200 co-requisite. contemporary knowledge of diverse cultural Texts and aesthetic contexts, including political, REQUIRED visual and material culture. Required: Thinking With Type By Ellen Lupton; Princeton Architectural Press Upper Division Elective RECOMMENDED Just My Type: A Book About Fonts Simon Garfield, Avery; Reprint edition The Elements of Typographic Style Robert Bringhurst, Harper Design The Anatomy of Type: A Graphic Guide to 100 Typefaces Stephen Coles and Erik Spiekermann, Harper Design Typography Workbook: A Real-World Guide to Using Type in Graphic Design Timothy Samara, Rockport Publishers New Perspectives in Typography Paperback Scott Williams (Editor), Henrik Kubel (Editor, Laurence King Publishing Typography Essentials: 100 Design Principles for Working with Type (Design Essentials) Ina Saltz, Rockport Publishers; Reprint edition The Complete Manual of Typography: A Guide to Setting Perfect Type (2nd Edition) Jim Felici, Adobe Press Typography (Graphic Design in Context) Denise Gonzales Crisp and William F. Temple, Thames & Hudson SUGGESTED Stop Stealing Sheep and Find Out How Type Works Erik Spiekermann and E. M. Ginger, Adobe Press Twentieth-Century Type by Lewis Blackwell, Yale University Press The Art of Typography by Christopher Burke and Paul Renner, Princeton Architectural Press A History of Lettering Nicolete Gray, Phaidon Press Texts on Type: Critical Writings on Typography Steven Heller and Philip B. Meggs, Allworth Press Grids: The Structure of Graphic Design André Jute, RotoVision A Type Primer John Kane, Laurence King Unjustified Texts: Perspectives on Typography Robin Kinross, Hyphen Press Letter Forms Stanley Morison, Nattali & Maurice Typographically Speaking: The Art of Matthew Carter Margaret Re, Princeton Architectural Press Course Student Learning Outcomes • Develop an understanding and appreciation of typography’s important historical legacy • Develop an understanding of specialized terminology and knowledge relevant to typography • Develop the ability to understand, recognize and apply the elements and principles of typography • Develop and understanding of the elements and principles of design as they relate to type • Develop the ability to understand, recognize and apply practical typographic knowledge • Develop the ability to understand, recognize and apply various layout methods in relation to typography • Develop and demonstrate and understanding of typographic hierarchy • Develop research skills as they apply to typographic design solutions • Develop an understanding of- and adherence to- the design process, from research and concept through execution • Develop the ability to analyze, synthesize, and develop effective typographic solutions utilizing methods and skills in concept development and problem solving • Develop typesetting techniques through the use of industry-standard software (Adobe Illustrator, Adobe PhotoShop, Adobe InDesign) • Develop competency in technical skills applicable to graphic design—specifically, the fabrication of comprehensives and mock-ups. • Develop an demonstrate an awareness of the expressive, aesthetic, emotional and intellectual potential of type • Develop an understanding of the capabilities and limitations of various printing process, substrates (primarily paper) and methods other than ink (die-cuts, foils, embossing/de-bossing, lamination, varnishes) in relation to typography • Develop an understanding of the typographic capabilities and limitations of digital media—primarily interactive and digital multimedia communication in relation to typography • Develop the ability to apply technical, aesthetic and conceptual understanding of typography in the evaluation of one’s own work and the work of others Instructional Process • Lectures and/or media presentations explaining theory and issues specific to the planning and strategy of the project. • Examples of previous student work along with professional samples • Explanation of the problem solving process, methods of execution, project completion and presentation • Demonstrations of materials, techniques, process. • Individual critiques with each student during the studio session. Development in-studio is for the benefit of the instructor’s personal attention and for the opportunity for the student to interact with other students during the design process. • Class critiques during project development allow students to observe other projects in progress to gain confidence in the verbal presentation of ideas, to express critical evaluation of other student’s projects, and to evaluate their own work. Materials of Instruction Items with strikethrough are due to pandemic adjustments... Notebook for keeping notes and handouts Traveldrive, jumpdrive or flashdrive with USB2.0 connection that can hold at least 1 gig of data (for back-up) A Typeface or Type Family (possible purchase) 11” x 14” Canson Tracing Pad Xacto Knife & #11 Xacto blades (bulk pack suggested) 3/16 inch thick Foamcore, black or white sizes TBD as needed. 3M Super 77 Spray Adhesive 3/4 inch White Artist’s Tape C-Thru Ruler 18 inch (not centimeters) Metal Ruler 18 inch White eraser #2 Pencils (Ticonderoga works well) Pencil Sharpener The following are good to have and to bring to class as needed: 18 x 24 Self-healing cutting matte Glue Sticks Metal T-Square 24 inch Burnishing Tool Triangles beveled, 45, 30/60 degrees Proportion Scaling Wheel Color Pencils Schaedler Rulers are a smart investment for a designer Learning Activities and Assignments Quizzes, tests, or papers related to assignments and/or discussion topics may be given at any time. LECTURES There will be a variety of design lectures revolving around the specific needs of students and projects such as: • Discussion on The Letter • Review of Principles of Design • Discussion on Humanism and the Body • Presentation on Anatomy • Discussion on Enlightenment and Abstraction • Discussion on Monster Fonts and Nineteenth Century Advertising • Discussion on Reform & Revolution • Discussion on Type as Program • Presentation on Classification • Aiscussions on Type as Narrative • Presentation on Big Families • Designing Typefaces • Presentation on Screen Fonts & Bitmap Fonts • Discussion on Text • Presentations on Errors and Ownership • Presentation on Linearity • Discussion Birth of the User • Presentation on Kerning and Tracking • Presentation on Vertical Alignment • Presentation on Web Hierarchy & Web Accessibility • Presentation on Dividing Space & Grids • Presentation on Golden Section PROJECTS and EXERCISES 1) Type Classification: (B&W—Size: 17” x 11”) Identifying significant anatomical characteristics in EIGHT different styles of one letterform (uppercase and lowercase versions). 2) Illustrated Word: (B&W—Size: 11” x 17”): The illustration of a word to capture visual
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