SUVA FOUNDRY A Esimene 2 T Lambiseim 42 SPECIMEN NO. 1 TIR Not Mono 4 U Cofe Sans 44 C Kalev 6 V Bomber 46 SUVA Specimen No. 1, D Nocturnal 8 W Keynote Sans 48 published on the occasion of the launch My Maps Sans 10 Soy 50 of SUVA Type Foundry, presents E õ F Open Aviscript 12 Ä Varenyky 52 a selection of original created G Võrsik 2010–2018 at the Department of 14 Ö Chaos 54 Graphic Design, Estonian Academy of H Kulm 16 Peet 56 Arts (EKA GD). SUVA Type Foundry I Burn Tracks 18 x Stereo Sans 58 is a web platform featuring fonts J Time 20 Y Jaan 60 designed by students and faculty in K Napulo 22 1 Teibifont 62 various workshops, courses and l Mirror 24 2 Kalligro 64 projects. The platform and specimen M Sirkel 26 3 Anne 66 gathering the exhibits N Masurka 28 4 Mozzarella 68 the department’ ever-growing archive. O Owl Cave 30 5 Vesi 70 P Pretzel 32 Ü6 Crazycatlady 72 SUVA Type Foundry Specimen No. 1 Q East-Funk 34 Telah 74 introduces a selection of fonts from the 7 web platform and various printed r Vimka 36 8 Yoga 76 matter, where the fonts have been used. S Cap Sizun 38 9 Naps 78 z Leimzy 40 0 ERKI 80 PQRSZTUVWÕÄÖÜXY Esimene regulaarne 2014 Andree Paat 0123456789 are and smileys used in electronic Aa and web pages.

ABCDEFGHIJKLMNO 2 Quirky geometric based on 5 random objects. PQRSZTUVWÕÄÖÜXY TIR Not Mono 2014 Aimur Takk 0123456789 Emoji exist in various Bb genres,

Inspired by a license plate of a trailer that is a project space. ABCDEFGHIJKLMNO 4 PQRSZTUVWÕÄÖÜXY Kalev Grotesk 2015 Jaan Rõõmus 0123456789

including facial emoji comes from expressions, common Japanese e (“picture”) + objects, places and moji (“”). types of weather, and The resemblance to the animals. They are much English words emotion like , but and is purely emoji are actual pictures coincidental. The ISO instead of typographics. 15924 script code for Originally meaning emoji is Zsye. Cc pictograph, the word

Typeface based on solid metal letters from the former roof of the Kalev Sports Hall in Tallinn.

ABCDEFGHIJKLMNO 6 Nocturnal 2016 Katarina Sarap PQRSZTUVW ÄÖÜXY ORIGINATING ON Dd JAPANESE

Font presents a wish to find out what happens in our heads

ABCDEFGHIJKLMNO 8 while sleeping, and to catch our dreams before they slip away. PQRSZTUVW XY My Maps Sans 2016 Andree Paat 0123456789 mobile phones in Albers-Equal-Area-Conic Winkel-Tripel e e Stereographic 1999, emoji became Azimuthal-Equidistant e increasingly popular e Bonne Equirectangular e worldwide in the e 2010s after being Mercator added to several Sinusoidal e Polyconic Transverse-Mercatoree e mobile operating systems. Orthographic Lambert-Conformal-Conic Robinson Cylindrical-Equal-Area ee ABCDEFGHIJKLMNO ee10 14 fonts designed with My Maps. PQRSZTUVWÕÄÖÜXY Open Aviscript 2017 Ivar Sakk 0123456789

They are now considered to be a large part of in the west. In 2015, Oxford Dictionaries named the Face with Tears of Joy emoji the . The development of emoji was predated by text-based emoticons, as well as graphical representations, inside and outside of . The first emoji was created in 1999 in Japan by . He was part of the team working Ff on NTT DoCoMo’s i-mode mobile platform. A simpler script for teaching handwriting at

ABCDEFGHIJKLMNO 12 Estonian elementary schools. PQRSZTUVWÕÄÖÜXY Võrsik 2015 Karri Kaljend 0123456789 Kurita took inspiration from weather Gg forecasts that used

Typeface that tries to capture movement and speed.

ABCDEFGHIJKLMNO 14 PqRSZTUVWÕÄÖÜXY Kulm 2017 Laura Merendi 0123456789

s ym H bols

ABCDEFGHIJKLMNO 16 When swearing people often furrow their eyebrows. Burn Tracks 2014 Hans-Erik Põldoja 0123456789 XY PQRSZTUVW to show weather, and street signs, and from i that used stock symbols to express emotions,

18 Drawings created with a bottle-cap inspired the typeface. ABCDEFGHIJKLMNO Coffee Time 2014 Maria Muuk 0123456789 PQRSZTUVWÕÄÖÜXY such as Jj lightbulbs Eating and drinking from disposable

ABCDEFGHIJKLMNO 20 cups and plates prompted the type. PQRSZTUVWÕÄÖÜXY Napulo 2017 Kersti Heile 0123456789 SIGNIFYING INSPIRATION. EMOJI WERE INITIALLY USED BY THE JAPANESE MOBILE OPERATORS NTT DOCOMO, AU, K AND SOFTBANK MOBILE.

ABCDEFGHIJKLMNO 22 There are 12 signs. Mirror Script 2016 Mai Bauvald äöüxy pqrsztuvw These companies Ll each

abcdefghijklmno 24 Lazy handwriting, which is readable with a mirror. pqrsztuvwõäöüxy Sirkel 2014 Aimur Takk 0123456789

defined their own variants of emoji using proprietary m standards.

26 An instrument that draws a circle. abcdefghijklmno PQRSZTUVWÕÄÖÜXY Masurka 2014 Maria Muuk 0123456789

The first set of 176 12x12 pixel emoji was created as part of i-mode's messaging features to help facilitate electronic , and to serve as a distinguishing feature from other services. Kurita created the first 180 emoji based on the expressions that he observed people making and other things in the .

ABCDEFGHIJKLMNO Nn28 Digitalized version of “Tänapäeva kiri” by Villu Toots (1956). Owl Cave 2017 Villem Sarapuu 0123456789 Pqrsztuvwõäöüxy The popularity of emoji O has caused

abcdefghijklmno 30 Twin Peaks is a cult television series. Pretzel 2014 Else Lagerspetz 0123456789 PQRSZTUVWÕÄÖÜXY

pressure from vendors and international markets to add additional designs Pp into the standard

32 Pretzels, straws and party flags – a children’s party! ABCDEFGHIJKLMNO pQRSZTUVWÕÄÖÜXY East-Funk 2018 Väino Õun 0123456789

to meet the demands of different cultures. Unicode 7.0 added approximately 250 emoji, many from the Qq and fonts.

70s and 80s eastern vinyl cover aesthetics,

ABCDEFGHIJKLMNO 34 soviet, retro, indian and arabic . Vimka 2015 Andree Paat pqrsztuvwõäöüxy

some characters equipment such as now defined as the cricket bat, emoji are inherited food items such as from a variety the taco, signs of pre-unicode of the zodiac, new messenger systems facial expressions, not only used and symbols for in japan, including places of worship. yahoo and msn messenger unicode added another emoji, including r articles of sports. A quick test that mixes the features of abcdefghijklmno 36 a regular sans with some unexpected tricks. Cap Sizun 2017 Eva Rank 0123456789 PQRSZTUVWÕÄÖÜXY

JOURNALISTS HAVE NOTED

S A reverse contrast inspired by movements of

ABCDEFGHIJKLMNO 38 a broad nib pen. Leimzy 2017 Karmo Järv 0123456789 pqrsztuvwõäöüxy that the ambiguity of z emoji

abcdefghijklmno 40 Listening to J Dilla, Madlib and Madvillain. PQRSZTUVWÕÄÖÜXY Lambiseim 2018 Kenneth Allik 0123456789 HAS T ALLOWED

ABCDEFGHIJKLMNO 42 is essential. Cofe Sans 2014 Maria Muuk 0123456789 PQRSZTUVWÕÄÖÜXY

them to take on culture- shutting haters down specifc meanings not to a sense of accomplish- present in the original ment”. Unicode manuals . For example, sometimes provide notes NAIL POLISH has been on auxiliary meanings described as being used of an object to guide in English-language designers on how emoji communities to signify may be used, for example “non-caring fabulous- noting that some users ness” and “anything from may expect

ABCDEFGHIJKLMNO Uu44 A more readable version of Coffee Time (p. 20). Bomber Fraktur 2015 Mathias Väärsi xy pqrsztuv

SEAT TO STAND FOR A RESERVED OR TICKETED SEAT AS FOR V AN AIRPLANE TRAIN OR THEATER

abcdefghijklmnO 46 If you were a steak you would be well done. PQRSZTUVWÕÄÖÜXY Keynote Sans 2016 Andree Paat 0123456789 As of July Ww 2017

Font family of 3 styles drawn in Apple’s Keynote using a stroke with different weights. As the thickens, the visual mistakes

ABCDEFGHIJKLMNO 48 caused by the software become more pronounced. Soy 2018 Paul-Hendrik Piho 0123456789 PQRSZTUVWÕÄÖÜXY

there were 2,666 emoji on the official Unicode Standard list. SwiftKey found that "Face with Tears of Joy" was the most popular emoji across õ the world.

ABCDEFGHIJKLMNO 50 There would be no without soy. Varenyky 2018 Anneli Kripsaar 0123456789 PQRSZTUVWÕÄÖÜXY THE AMERICAN Dialect ä Society

ABCDEFGHIJKLMNO 52 Ukrainian cuisine is really special. Chaos 2018 Sigrid Liira 0123456789 PQRSZTUVWÕÄÖÜXY DECLARED AUBERGINE TO BE THE MOST NOTABLE EMOJI OF 2015 IN THEIR WORD OF THE YEAR Ö VOTE. Relationship between humans and technology

ABCDEFGHIJKLMNO 54 and everything in between. Peet 2010 Mirjam Reili PQRSZTUVWÕÄÖÜXY

Digitalized typeface based on an exhibition poster designed ABCDEFGHIJKLMNO 56 by EstonianResearch painter and graphic artist Peet Aren (1889–1970). HAS shown that emoji

Ü Stereo Sans 2017 Joonas Timmi 0123456789 PQRSZTUVWÕÄÖÜXY are

x A stereometric font, unreadable at first but can be decrypted by 58 projecting its three-dimensional form to a . ABCDEFGHIJKLMNO PQRSZTUVWÕÄÖÜXY Jaan 2014 Jaan Rõõmus 0123456789 often misunderstood. In some cases, this misunderstanding is related to how the actual emoji design is interpreted by the viewer; in other cases, the emoji that was sent is not shown in the same way on the receiving side. The first issue relates to the cultural or contextual yY interpretation of the emoji.

ABCDEFGHIJKLMNO 60 Putting letters on paper in an untraditional way. Teibifont 2016 Andree Paat 0123456789 PQRSTUVWÕÄÖÜXYz

When the author 1 picks an Inspired by duct tape, and created for

ABCDEFGHIJKLMNO 62 the Department of Interior Architecture at EKA. KalliGro 2016 Aimur Takk 0123456789 PQRSZTUVWÕÄÖÜXY 2 emoji,

ABCDEFGHIJKLMNO 64 This font has both grotesk and calligraphic forms in its skeleton. Anne 2018 Roven Jõekäär 0123456789 PQRSZTUVWÕÄÖÜXY THEY THINK ABOUT IT IN A CERTAIN WAY, BUT THE SAME CHARACTER MAY 3 NOT TRIGGER

ABCDEFGHIJKLMNO 66 Club Kids. Mozzarella 2018 Stenly Poks 0123456789 PQRSZTUVWÕÄÖÜXY

the same 4 thoughts

68 Mozzarella is the best cheese. ABCDEFGHIJKLMNO Vesi 2018 Patrick Zavadskis 0123456789 PQRSZTUVWÕÄÖÜX

IN THE MIND OF THE RECEIVER. FOR EXAMPLE, PEOPLE IN CHINA HAVE DEVELOPED A FOR USING EMOJI SUBVERSIVELY, SO THAT A FACE COULD 5 BE SENT TO CONVEY A DESPISING, Y

ABCDEFGHIJKLMNO 70 Water saves the world. Crazycatlady 2018 Syret Kärt 0123456789 PQRSZTUVWÕÄÖÜXY MOCKING and even 6 noxious attitude,

ABCDEFGHIJKLMNO 72 defeats boredom. Telah 2018 Mari Hüvato 0123456789 PQRSZTUVWÕÄÖÜXY AS 7 THE

ABCDEFGHIJKLMNO 74 Next phase in evolution after humankind. Yoga 2018 Elisabeth Juusu 0123456789 PQRSZTUVWÕÄÖÜXY

ORBICULAR OCULI (THE MUSCLE NEAR THAT UPPER EYE CORNER) ON THE FACE OF THE EMOJI DOES 8 NOT MOVE, AND THE

ABCDEFGHIJKLMNO 76 Yoga makes you feel good. NAPS 2015 Maria Muuk 0123456789 ÄÖÜXY PQRSZTUVW

ORIS 9 ORBICULARIS

Created for a spontaneous bar, and inspired by letters on

ABCDEFGHIJKLMNO 78 a postmodernist flower shop designed by Vilen Künnapu. PQRSZTUVWÕÄÖÜXY ERKI 30 2017 Aimur Takk 0123456789 “THE ONE NEAR THE MOUTH” TIGHTENS, WHICH IS BELIEVED TO BE A SIGN OF SUPPRESSING A 0 SMILE. Typeface for the 30th ERKI Fashion Show is inspired by

ABCDEFGHIJKLMNO 80 the designs created at ERKI in 1970-1980. 4

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13 4 14 Visuals 11. EKA sketchbook, font Mozzarella by SUVA TYPE FOUNDRY Typefaces in this specimen by 1. GD18 SHOW, font East-Funk by Väino Õun. Stenly Poks. Design by Tatjana Stürmer. SPECIMEN NO. 1 Kenneth Allik, Mai Bauvald, Kersti Heile, Booklet design by Allan Aug & Vello Lutter. Linda Mari Hüvato, Elisabeth Juusu, 12. REKA season III, font Anne by The launch of SUVA Type Foundry and this Roven Jõekäär, Karmo Järv, Karri Kaljend, 2. GD16 SHOW, font Keynote Sans Roven Jõekäär and Open Aviscript by specimen took place in the context of Anneli Kripsaar, Syret Kärt, Else Lagerspetz, by Andree Paat. Booklet design by Ivar Sakk. Poster design by Ott Kagovere the XIII Disainiöö in Tallinn, on Sigrid Liira, Laura Merendi, Maria Muuk, Laura Herma & Iida Kaisa Urm. & Robin Siimann. September 11, 2018 during an exhibition Andree Paat, Paul-Hendrik Piho, Stenly Poks, 3. Signaalid perifeeriast. Graafiliste 13. 50 aastat disainiharidust Eestis, font organised by EKA GD, showcasing all Hans-Erik Põldoja, Eva Rank, Mirjam Reili, disainerite alternatiivsed töövormid, font Kalligro by Aimur Takk. Poster design by the fonts from the web platform and related Jaan Rõõmus, Ivar Sakk, Katarina Sarap, My Maps Sans by Andree Paat. Publication Aimur Takk. material from the department’s archive. Villem Sarapuu, Patrick Zavadskis, design by Elisabeth Klement & Laura Pappa. 14. My Maps Sans specimen poster, font Aimur Takk, Joonas Timmi, Mathias Väärsi, 4. REKA (Raadio EKA) season II, font My Maps Sans by Andree Paat. Specimen Idea and coordination by Väino Õun. Kulm by Laura Merendi. Poster design by design by Andree Paat. Ott Kagovere, Sandra Nuut, Indrek Sirkel Ott Kagovere & Robin Siimann. Printed by Type specimen design by Tallinn Book Printers 5. REKA Reading about Love, font Kulm by Laura Merendi & Johanna Ruukholm Laura Merendi. Poster design by Allan Aug Published by & Tatjana Stürmer. All fonts in this publication are designed at Information texts set in SUVA TYPE FOUNDRY 6. REKA season I with Sirkel by Aimur Takk. EKA GD and supervised by the following Keynote Sans by Andree Paat Department of Graphic Design Flyer design by Martina Gofman & Elis Kitt. designers: Faculty of Design Website design by Estonian Academy of Arts 7. EKA FOTO 20, font Cap Sizun by Ranno Ait (6, 10, 62), Mart Anderson (6), Kersti Heile & Anneli Kripsaar Põhja pst 7 Eva Rank. design by Ran-Re Reimann Johannes Breyer & Fabian Harb (Dinamo) Tallinn, Estonia and Mai Bauvald. (2, 6, 18, 20, 26, 32, 44, 60), Exhibition design by 8. EKA sketchbook, font Napulo by Jaan Evart (34), Mikk Heinsoo (10, 62, 64), Elis Kitt & Anselm Oja Kersti Heile. Design by Tatjana Stürmer. Carl-Robert Kagge (10, 62), Christoph Knoth (14), Anton Koovit (56), 9. Postcard, font East-Funk by Väino Õun. The specimen uses excerpts from: Tallinn, 2018 Ott Metusala (8, 16, 22, 24, 30, 40, 42, .wikipedia.org/wiki/Emoji Type specimen design by Väino Õun. 46, 50, 52, 54, 58, 66, 68, 70, 72, 74, 76), 10. REKA season II, font Kulm by Laura Reto Moser (6), Ivar Sakk (6, 28), [email protected] Merendi. Poster/wristband design by Indrek Sirkel (6), Aimur Takk (38), – a missing ! www.suvatypefoundry.ee Ott Kagovere & Tatjana Stürmer. Jan Tomson (4).