In typography, a typeface is a set of one or more fonts, in one or more sizes, designed with stylistic unity, each comprising a coordinated set of glyphs. A typeface usually comprises an alphabet of letters, Create a double page advertisement for your numerals, and punctuation marks; it may also include ideograms and symbols, or consist entirely of them, for example, mathematical or map-making digital type foundry. You must incorporate ele- symbols. The term typeface is frequently conflated with font; the two terms had more clearly differenti- ments from all three of your typefaces, but ated meanings before the advent of desktop publish- ing. The current distinction between font and type- may choose one to be prominent. Required to face is that a font designates a specific member of a type family such as roman, boldface, or italic type, while typeface designates a consistent visual appear are the following: appearance or style which can be a “family” or related set of fonts. For example, a given typeface such as Arial may include roman, bold, and italic - the two vector typeface names fonts. In the metal type era, a font also meant a specific point size, but with digital scalable outline fonts this distinction is no longer valid, as a single - the third typeface name in pixels font may be scaled to any size. - the complete alphabet in pixels The art and craft of designing typefaces is called type design. Designers of typefaces are called type - the name of your design company designers, and often typographers. In digital typog- raphy, type designers are also known as font devel- opers or font designers. - contact information

The size of typefaces and fonts is traditionally mea- - the “dummy” text at left (re-set) sured in points;[1] point has been defined differently at different times, but now the most popular is the Desktop Publishing point of 1/72 in. When specified in typographic sizes (points, kyus), the height of an You may incorporate the imagery from your ‘em-square’, an invisible box which is typically a bit larger than the distance from the tallest ascender to previous ads, but feel free to add new ele- the lowest descender, is scaled to equal the speci- fied size. For example, when setting Helvetica at 12 ments as makes sense. Carefully consider the point, the em square defined in the Helvetica font is scaled to 12 points or 1/6 of an inch. Yet no particu- lar element of 12-point Helvetica need measure compositional hierarchy, and remember it is exactly 12 points. the typefaces you are showcasing. Please Frequently measurement in non-typographic units (feet, inches, meters) will be of the ‘Cap-height’, the bring in your file as an exported pdf and be height of the capital letters. Font size is also com- monly measured in millimeters (mm) and qs (a quarter of a millimeter, kyu in romanized Japanese) ready to show it fullscreen on one of the lab and inches. computers. You will make revisions based on our critique and then print for the next class.