Case Study

Johnson & Johnson multi-channel approach for success.

About Johnson & Johnson

Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceutical and consumer packaged goods. J&J is ranked No. 37 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. The corporation includes 250 subsidiary companies with operations in 60 Results countries and products sold in over 175 countries. J&J's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Growth Johnson's Baby products, Neutrogena skin and beauty products. 98K An overwhelming success with over 98,000 Dental Overview Johnson & Johnson had a 2 year plan to recruit and register over 30,000 Dental Professionals throughout the United States. These Professionals registering in Professionals would need to be willing to promote the J&J Line of Dental Products the sampling program over and refer these products to their professional colleagues. J&J was looking for a a two year period. company to partner with that could help develop their multi phased marketing plan. Encompass Elements, at that time was a new fulfillment solutions provider to To date we continue to the J&J Oral Health Brand. They asked us to join forces with J&J's creative team to provide Marketing Solutions create, build and launch a multi phased direct marketing program. This program  to all of the Johnson & would drive Dental Professionals to a new Micro-Website where they completed a Johnson's Consumer and questionnaire to become registered for free J&J Dental Health Product Samples. Professional Brands.

Solution

Encompass Elements Team of Experts along with Johnson & Johnson's marketing team Strategy designed and launched a multi phased marketing solutions with 3 key strategies. The program was so • Personalized Email Blasts to Dental Professionals successful that it was used • Personalized Direct Mail Piece to Dental Professionals as a key model to follow for • Branded J&J Dental Professional Website “YourOfficeEssentials.com” subsequent brands within We targeted dental professionals using emails and direct mailings spread over a the J&J Family of Products. two year period, repeating the above strategies over a series of 5 blasts targeting [email protected] various groups within the Dental Professional Community. www.encompasselements.com