Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 79 Address Lyons Tetley Site, Oldfield Lane North, UB6 Area Greenford/Northolt/Perivale Site Area 18.00 ha (44.00 acres - 180,000 m2)
SUMMARY
Development Aims Office park, logistics centre, business park Land Uses B1, B2 and B8 Overall Capacity 1.5:1 plot ratio and 50% site coverage 270,000 m2 (170,000 m2 additional over existing) Key Design Principles Office park/warehousing, environmental quality, address the canal Key Transport Issues Parking, access, servicing and HGV usage
SITE PLAN
79
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 79 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 100,000 Potential floor space (m2): 270,000 (1.5:1 plot ratio and 50% site coverage)
Housing Existing Estimate (m2): - Potential floor space (m2): - Potential Number of Units: -
Retail/Leisure Existing Estimate (m2): 500 Potential floor space (m2): - Potential Jobs:** -
Employment Existing Estimate (m2): 100,000 Potential floor space (m2): 270,000 Potential Jobs:** 5,400
Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -
Public Open Space Type: - Deficiency Area Severe local park deficiency Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: Yes Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: - Green Travel Plan: Yes Servicing: Yes Car Parking: Yes Comments: Possible contributions to interchange facility at Greenford Station; pedestrian links through area, cycle routes.
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 79 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Site located on the west side of Oldfield Lane North And on either side of the Grand Union Canal Surrounded by industrial land Residential on the north western corner Less than 400m from Greenford Station Accessed from Oldfield Lane Currently partly developed - Greenford Park and UK Entertainment
Town planning Land use/Context Located in Northholt-Greenford Major Employment Location (MEL) ‘Preferred Industrial Business Park’ location Canalside Conservation Area Uses - A3 - (food and drink) B, B2, B3 - (Business, Offices)
Current site activity Active warehouse distribution, offices Black Horse Public House
Current planning/development control status Redevelopment of site by erection of three buildings totalling 4684 sq. metres for B1 (c) (light industrial), B2 (general industrial) and B8 (warehouse), with associated parking and new vehicular access from Oldfield Lane North. Decision: Conditional Approval - P/2000/ Redevelopment of site by erection of one three storey building comprising 1,746 sq metres (with plant in roof space) for B1(a) (office) and B1(b) (research and development) purposes, incorporating a glazed walkway at ground level. Decision: Conditional Approval - P/2000/1210 Outline Application for redevelopment of site for 34,522 square metres of B1 (light industrial), B2 (general industrial) and B8 (warehouse), with associated parking and new vehicular access from Oldfield Lane North. Decision: Conditional Approval - P/2004/4675 (Legal Agreement) Temporary change of use from warehouse (B8) to indoor go-karting centre (D2) for a period of three years. Decision: Refused - P/2004/0084
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy
Current access context Oldfield Lane connects to Greenford Road - A4127 Greenford links into A40 - Western Avenue Bus stop serving 2 bus routes linking on Oldfield Lane (92, 398) On designated cycle route - Oldfield Lane Parking to station Linked to Greenford Station PTAL 3
3 Site 79 CONSTRAINTS AND OPPORTUNITIES
Constraints Respect current adjoining developments Existing occupiers on most of the site Site access and future servicing access The Grand Union Canal aspect and Canalside Conservation Area Backland site needs screening from residential Junction improvements at Oldfield Lane and Rockware Avenue Multiple ownerships An Environmental Statement will be required as part of the planning application Masterplan required with comprehensive development strategy incorporating new development and interchange at Greenford Station Noise and air quality management issues need to be considered Traffic Impact Statement required - capacity on Greenfield Road and Oldfield Lane
Opportunities Create quality business park and distribution centre Highly accessible to A40 Western Avenue Linked to a Greenford Station Grand Union Canal aspect and movement Precedent set by existing new Greenford Park development and UK Entertainment Mixed use opportunity with possible community use included, and possible residential in southern part of site Improved architectural quality and pedestrian environments Through a masterplan the site be comprehensively considered within the MEL Comprehensive S106 pooling with other neighbouring sites
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Business park/distribution centre Ensure complementary amenities are provided for MEL employees Potential for mixed use in southern part of site
Urban Form Site/block layout Campus/pavilion layouts Units set in quality landscaped environment Design should allow for flexibility in unit sizes Each to address local road layout Character Quality business park
4 Site 79 Access/Transport CPZ Greenford Station parking Public transport improvements
Public Open Space/Public Environment Linked to Grand Union Canal Opposite Greenford Common Environmental improvements
Land Use development and Management Issues Employment Estate management improvements This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site Site requires a Flood Risk Assessment as it is over 1 hectare in size
INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Master plan required for remainder of undeveloped part of site Pavilion block development as per office park Address road and canal Higher density at southern end Small medium scale developments Each unit with parking and servicing Screen against residential areas
Major employment including factories, warehousing and offices 79
80 Improved access Mainly offices, and servicing, some mixed uses public transport, including housing environmental and local centre improvements & uses pedestrian access
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 79 SITE PHOTO
AERIAL PHOTO
6 Site 79 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 80 Address Butlers Wharf Site, Rockware Avenue, UB6 Area Greenford/Northolt/Perivale Site Area 7.50 ha (20.00 acres - 75,000 m2)
SUMMARY
Development Aims Special Opportunity Site - potential for high density mixed uses in south-west corner and employment on the rest of the site, subject to improved transport, road infrastructure and appropriate environmental enhancement and protection. Land Uses Light/general industrial, warehousing - mixed use preference Overall Capacity using the UDP standard 2:1 plot ratio and 75% site coverage 150 000 m2 (105 000 m2 additional over existing) Key Design Principles Pavilion developments set in quality landscaping Key Transport Issues Greenford Station, parking and loading facilities, access onto Oldfield Road
SITE PLAN
80
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 80 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 45,000 Potential floor space (m2): 150,000 (2:1 plot ratio and 50% site coverage)
Housing Existing Estimate (m2): u/k To be considered Potential floor space (m2): - Potential Number of Units: -
Retail/Leisure Existing Estimate (m2): - To be considered Potential floor space (m2): - Potential Jobs:** -
Employment Existing Estimate (m2): 45,000 Potential floor space (m2): 105,000 Potential Jobs:** 2000
Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -
Public Open Space Type: - Deficiency Area Severe local park deficiency Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: - Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 80 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Site is in Oldfield Lane North It is bounded by the Grand canal on the north The site is currently occupied by two large warehouses and ancillary offices Greenford Station is south of the site
Town planning land use/Context Special Opportunity Site Green Corridor Special Opportunity site in UDP Canalside Conservation Area Interchange opportunity at Greenford Station Uses - B1, B2, B3 - (Business, Offices)
Current site activity Active warehouse distribution, offices
Current planning/development control status No recent relevant planning history
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy
Current access issues Oldfield Lane connects to Greenford Road - A4127 Greenford links into A40 - Western Avenue Bus stop serving 2 bus routes linking on Oldfield Lane (92, 398) On designated cycle route - Oldfield Lane Parking to station Linked to Greenford Station PTAL 3
CONSTRAINTS AND OPPORTUNITIES
Constraints Respect for adjoining hotel and public house New business park and distribution centre opposite Tree Preservation Orders on chestnuts along eastern boundary Canalside Conservation Area Food processing operations in the vicinity of the site Respect current adjoining developments Site access and future servicing access Junction improvements at Oldfield and Rockware Avenues An Environmental Statement and Traffic Impact Statement will be required as part of the planning application
3 Site 80 Masterplan required with comprehensive development strategy incorporating new development and interchange at Greenford Station Noise and air quality management issues need to be considered
Opportunities Links through to Greenford Road Create quality business park and distribution centre Highly accessible to A40 Western Avenue Links to a Greenford Station - interchange opportunity Grand Canal aspect Precedent set by existing new Greenford Park development and UK Entertainment Mixed unit sizes to allow for alternative end users Potential for mixed use within the southern part of the site Improved architectural quality/high quality materials Possibly include adjoining public house
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix General and light industrial uses, warehousing Ensure complementary amenities are provided for employees Preferred mix dependent upon Greenford Parks quantum of use mix
Urban Form Site/block layout Ensure flexible designs to allow variable size units Campus/pavilion layout Create campus development whilst addressing the surrounding roads Units set in quality landscape - respecting TPOs and canal Permeable site to improve loading on Oldfield and Rockware Emphasis on connectivity and quality spaces - particularly onto Oldfield Lane Character Quality business/industrial park
Access/Transport CPZ on Oldfield Lane Parking restraint - Zone 1 parking - maximum parking requirement is lower Development control parking standards for new development Greenford Station access and parking provision Transport & land use capacity study. Road & public transport access improvements
Public Open Space/Public Environment Severe local park deficiency - improved pedestrian environment could compensate Environmental improvements
4 Site 80 Land Use development and Management Issues Employment Estate Management This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site Site requires a Flood Risk Assessment as it is over 1 hectare in size
INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Permeable site Mix of unit sizes Allow for quality soft landscaping Address surrounding roads Parking/servicing courts Pedestrian access off surrounding roads Connection to interchange at station Possibly include public house/hotel into site Possible alternative use in SE corner Consider use of canal - movement/pedestrian
Major employment including factories, warehousing and offices 79
80 Improved access Mainly offices, and servicing, some mixed uses public transport, including housing environmental and local centre improvements & uses pedestrian access
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 80 SITE PHOTO
AERIAL PHOTO
6 Site 80 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 83 Address Smiths Farm and Allendale, Kensington Road, Northolt, UB5 Area Greenford/Northolt/Perivale Site Area 1.40 ha (3.40 acres - 14,000 m2)
SUMMARY
Development Aims Development district park facilities in this part of the borough Land Uses District park (Northolt Greenford District Park) - in addition to leisure Overall Capacity 0.25:1 plot ratio and 50% site coverage 3,500 m2 PR to be reduced to suit park proposal Key Design Principles Respect the ‘park feel’, ensure connection to canal Key Transport Issues Parking
SITE PLAN
83
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 83 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 1,400 Potential floor space (m2): 3,500 (0.5:1 plot ratio and 50% site coverage)
Housing Existing Estimate (m2): 150 Potential floor space (m2): - Potential Number of Units: -
Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -
Employment Existing Estimate (m2): 1,250 Potential floor space (m2): - Potential Jobs:** -
Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -
Public Open Space Type: POS/Green Belt Deficiency Area - Potential OS: District Park
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: - Traffic Management: - Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments:
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 83 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Smiths Farm contains residential, office uses and storage for plant, vehicles and containers East of Kensington Road and south of the A40 slip road Adjacent to the Grand Union Canal Set in Public Open Space and adjacent to council housing
Town planning land use/Context Green Belt Public Open Space Adjoining Site for Nature Conservation Metropolitan and Local Adjoining Nature Conservation Area to the west Grand Union Canal - London Walks Farm building locally listed Uses - Farm C3 - (residential) B2 - (general industry)
Current site activity Residential Storage - vehicles, containers and plant
Current planning/development control status No recent relevant planning history
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy
Current access issues Off Kensington Road Near slip road onto - A40 - Western Avenue Within 100m of two bus stops serving 1 bus route each (E10) On two designated cycle routes - the Canal and Kensington Road Kensington Road weight restricted and speed restricted to 30mph PTAL 1
3 Site 83 CONSTRAINTS AND OPPORTUNITIES
Constraints Existing active uses - particularly residential Adjoining residential uses District Park aspirations Existing statutory designations - green corridor Restricted access on Kensington Road An Environmental Statement will be required as part of the planning application Masterplan required with comprehensive development strategy for new district park Noise and air quality management issues need to be considered
Opportunities Major opportunity to improve public open space with new District Park Precedent set by adjoining open space and conservation areas The Grand Canal Link to A40
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix District park, conservation area and possible leisure use with parking Use must be compatible with district park designation Locally listed buildings could be reused
Urban Form Site/ block layout Any development must respect the green belt designation and district park aspirations Any development could be based around the canal Character Low density, park related development hence reduce UDP standard in terms of PR and coverage
Access/Transport Well served by bus services running along Kensington Road Parking for Park users must be carefully designed
Public Open Space/Public Environment New District Park designation
4 Site 83 Land Use development and Management Issues Public Open Space and conservation management Prior written consent from the Environment Agency is required for any application on this site where development is on contaminated land or within 250m of a landfill site, due to potential risk to groundwater This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site Site requires a Flood Risk Assessment as it is over 1 hectare in size
INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Master plan required as part of wider design for District Park
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 83 SITE PHOTO
AERIAL PHOTO
6 Site 83 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 84 Address Viking Community Centre, Northolt, UB5 Area Greenford/Northolt/Perivale Site Area 2.70 ha (7.00 acres - 27,000 m2)
SUMMARY
Development Aims Retain community focal point and nature conservation area Land Uses Community uses; nature reserve Overall Capacity using the UDP standard 1.5:1 plot ratio and 75% site coverage 40,000 m2 Key Design Principles Retain open space visually from roads Key Transport Issues Access, parking
SITE PLAN
84
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 84 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 2,500 Potential floor space (m2): 40,000Note1 (1.5:1 plot ratio and 75% site coverage)
Housing Existing Estimate (m2): - Potential floor space (m2): - Potential Number of Units: -
Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -
Employment Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -
Community Facilities Type: School/Community Centre Existing Floor space (m2): 2,500 Potential floor space (m2): 2,500
Public Open Space Type: - Deficiency Area - Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: - Traffic Management: - Cycle Routes: - Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments:
Site Adjustment The overall capacity does not take into account the public open space or the nature conservation area, thus the actual potential floor space is much smaller than the overall capacity indicates. Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices Note1: this is not a true reflection of the available site, as it does not take into account designated open space
2 Site 84 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Viking Primary School/Community Centre Situated off Radcliffe Way and Canberra Drive Backing onto The Parkway A312 road with pedestrian subway access across Surrounded by council housing - mixed forms from 4 storey flats to 9 storey tower blocks School currently being refurbished The rear of the site has a wooded nature conservation area
Town planning land use/Context Regeneration Area Site for nature conservation metropolitan and local Public open space Backing onto Green Corridor Site in area deficient of sports facilities Uses D1 - (primary school) Public open space
Current site activity Active primary school - Viking Primary School Community Centre Open space
Current planning/development control status Glazed canopy on south elevation of building to provide cover for external nursery play area, and glazed canopy to east elevation to provide entrance porch to nursery/reception. Decision: Current - P/2002/1661 (Deemed Consent) Demolition of Viking Community Centre and nursery huts; change of use of two classrooms, hall and offices to community centre and nursery; external re-cladding of building. Decision: Conditional Approval - P/2003/2197 (Deemed Consent)
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy
Current access context Parking on street plus employees parking on site Within 5 min walking distance of several bus stops serving several bus routes (90, 140, E9, 120, 282, E7, E9) Speed restrictions through Estate PTAL 2
3 Site 84 CONSTRAINTS AND OPPORTUNITIES
Constraints Existing school in operation The site falls within a council estate Very much a ‘backland’ location Regeneration Area Public open space Backing onto Green Corridor and Nature Conservation Area Maintain good pedestrian access
Opportunities Regeneration Area Site in area deficient of sports facilities Site for nature conservation metropolitan and local Opportunity for provision for local facilities Opportunity to assist the Community Centre through additional development on-site
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Community uses Open space and nature conservation
Urban Form Site/block layout Perimeter block form Use existing development foot print Maintain open space and conservation area Character Local community centre set in parkland Nature conservation area Quiet residential street
Access/Transport Off street parking Pedestrian access and links through area Cycle access through to cycle rout along eastern side of the A312
Public Open Space/Public Environment Maintain open space and nature conservation
Land Use development and Management Issues This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site Site requires a Flood Risk Assessment as it is over 1 hectare in size
4 Site 84 INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Maintain current foot print Address road Single vehicle access Keep open space facility Vehicular access off Radcliffe Way
Nature conservation area
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 84 SITE PHOTO
AERIAL PHOTO
6 Site 84 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 85 Address Town Centre carpark, 2-16 Ruislip Rd/177 Greenford Rd, UB6 Area Greenford/Northolt/Perivale Site Area 1.20 ha (3.00 acres - 11,000 m2)
SUMMARY
Development Aims Improve Greenford town centre Land Uses Town square, car parking, mixed use - retail, leisure - some residential Overall Capacity 1:1 plot ratio and 75% site coverage 11,000 m2 (6,650 m2 additional over existing) Key Design Principles Permeability and integration with surrounding town centre uses Key Transport Issues Parking, servicing
SITE PLAN
85
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 85 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 4,350 Potential floor space (m2): 11,000 (1:1 plot ratio and 75% site coverage)
Housing Existing Estimate (m2): 780 Potential floor space (m2): 1,600 Potential Number of Units: 30 (mixed)
Retail/Leisure Existing Estimate (m2): 3,570 Potential floor space (m2): 6,400 Potential Jobs:** 130
Employment Existing Estimate (m2): 425 Potential floor space (m2): 2,000 Potential Jobs:** 80
Community Facilities Type: Market Existing Floor space (m2): - Potential floor space (m2): 1,000
Public Open Space Type: - Deficiency Area - Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: Yes Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Contributions to pedestrian and cycle routes, traffic management and bus routes. Town centre car parking provision.
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 85 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Prominent site in the heart of Greenford town centre Site bounded by Ruislip Road (The Broadway), Greenford Road and Oldfield Lane South The site is split into three areas primarily by use dominance - the two storey residential over retail at the junction of Greenford Road and The Broadway; the town centre car parks and the VB Supermarket off Oldfield Lane South - circa 150 cars
Town planning Land use/Context Within Greenford Town Centre Envelope District Centre designation Buildings with façade value Adjacent to Locally Listed Building Uses - A1, A2, A3 - (Shops, professional, food and drink) B1 - (Business, Offices) C3 - (Residential)
Current site activity Active, retail, car parks, residential and offices
Current planning/development control status Replacement of existing garages by storage building, including ancillary office. Decision: Conditional Approval - P/1999/4093 Installation of new shopfront to ground floor retail unit. Decision: Conditional Approval - P/2003/2946
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy Greenford Town Centre Strategy
Current access issues On strategic routes - A4127 and B455 Easy access to Western Avenue - A40 Within 50m of number of bus stops serving 3 bus routes linking Ealing Broadway (E7, E9, E10) On proposed designated cycle route Public and private parking (circa 200 cars) Speed restrictions along The Broadway PTAL 5
CONSTRAINTS AND OPPORTUNITIES
Constraints Respect current adjoining developments High current occupancy levels including residential Site access and future servicing access Multiple ownerships
3 Site 85 Backland site needing comprehensive redevelopment if to succeed Masterplan required with comprehensive development strategy for this town centre site Noise and air quality management issues need to be considered Improve access
Opportunities Depth of site enables opportunity to broaden the ‘high street activity zone’ Highly accessible site in a town centre location Interchange opportunities if connected to bus layover facilities in Windmill Lane Combined TC/gateway site site with high street frontage Two corner sites of importance Precedent set for 3-4 storey frontage onto the Broadway Mixed use opportunity with possible community use included Improved architectural quality and pedestrian environment Introduce quality residential Improved pedestrian access through site to community uses to the east Opportunity to improve town centre public space provision
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Mixed use with town square provision to include retail, leisure, residential and community Car parking provision /market square to be considered
Urban Form Site/block layout Development should retain high street frontage but improve pedestrian connections Improved block structure with the corner sites being accentuated Town square opportunity off The Broadway Ensure backland site becomes a focus - accessible Low PR with emphasis on raising road frontage elevations to 3 storeys Character Town centre with mix of scales and uses; permeable frontages and quality public realm Potential to change the character of the town centre
Access/Transport Connection to bus layover and taxi rank Windmill Lane Possibly junction improvements at The Broadway and Greenford Road Servicing of the market and proposed retail uses will need careful consideration Parking restraint - Zone 1 parking - maximum parking requirement is lower
Public Open Space/Public Environment Improved public realm environment through provision of square
Land Use development and Management Issues Multiple ownership TC Management Contributor Site requires a Flood Risk Assessment as it is over 1 hectare in size
4 Site 85 INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Perimeter block development peripherally Set back corner development to improve pedestrian environment Raise corner unit by one or two floors to accentuate town centre intersection Maintain retail along Oldfield Lane South Vehicular access off Oldfield Lane Pedestrian access from the high street - land acquisition to achieve Backland residential option with improved environment Indoor market opportunity Cope for rationalisation of parking
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 85 SITE PHOTO
AERIAL PHOTO
6 Site 85 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 86 Address Ravenor Park Farm, UB6 Area Greenford/Northolt/Perivale Site Area 0.70 ha (2.00 acres - 7,000 m2)
SUMMARY
Development Aims Improve community uses; retention of existing buildings; not to impact on the park Land Uses Community use, market (possible refurbish existing); commercial Overall Capacity 1:1 PR and 50% coverage 7,000 m2, (5,650 m2 additional) - reduced PR and coverage due to location Key Design Principles Fronting Oldfield Lane, screen, landscape adjoining properties Key Transport Issues Parking, servicing
SITE PLAN
86
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 86 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 1,360 Potential floor space (m2): 7,000 (1:1 PR and 50% coverage)
Housing Existing Estimate (m2): u/k Potential floor space (m2): - Potential Number of Units: -
Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -
Employment Existing Estimate (m2): Potential floor space (m2): - Potential Jobs:** -
Community Facilities Type: Community uses and market Existing Floor space (m2): 1,360 Potential floor space (m2): 7,000
Public Open Space Type: Deficiency Area - Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: - Traffic Management: - Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments:
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 86 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Accessible site at the edge of Greenford town centre Site bounded by Ravenor Park and Oldfield Lane South The site is dominated by single storey shed used and ex Council depot used as a market
Town planning Land use/Context Within Greenford Town Centre Envelope District Centre designation Buildings with façade value Adjacent to public open space of Ravenor Park Uses - B1 - (general industry/depot) Market
Current site activity Part active depot and market (community uses) Heritage Museum and model railway
Current planning/development control status Use of depot site including buildings thereon for community purposes within class D1 (a-g), and D2 (e), whilst retaining a small element of council storage use within some of the buildings on the open land rear of the flats fronting onto Oldfield Lane South. Decision: Conditional Approval - P/1997/2595 Use of yard as a weekly farmers' market for up to 20 stalls on Saturdays. Decision: Conditional Approval - P/2001/4332 Use of vacant allotment land as nature reserve. Decision: Conditional Approval - P/2003/5210
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy Greenford Town Centre Strategy
Current access issues Easy access to strategic routes - A4127 and B455 Within 50m of bus stop serving 1 bus route linking Northolt Station (E10) On proposed designated cycle route PTAL 4
3 Site 86 CONSTRAINTS AND OPPORTUNITIES
Constraints Respect current adjoining residential units onto Oldfield Lane South Retention of existing buildings Relationship to Ravenor Park Site access and future servicing access Part backland site overlooked by adjoining properties Buildings of architectural and local historical interest Safety and security issues to be considered
Opportunities Single ownership Highly accessible site at edge of town centre location Gateway site into Greenford town centre Existing community uses could benefit from adjoining Park Improved community uses - area remote from indoor facilities
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Community uses, market
Urban Form Site/ block layout Preferable single storey development Material compatible with park environment Any development should acknowledge road frontage and adjoining residential properties Character Parkland environment Tree lined suburbia
Access/Transport Parking and servicing
Public Open Space/Public Environment Possible enlargement to Ravenor Park, or compatible use
4 Site 86 SITE PHOTO
AERIAL PHOTO
5 Site 86 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 88 Address 19-31 The Broadway, UB6 Area Greenford/Northolt/Perivale Site Area 0.11 ha (0.30 acres - 1,100 m2)
SUMMARY
Development Aims Quality TC opportunity; improved public realm, vitality of TC Land Uses Mixed use, retail/office/residential. Overall Capacity using the UDP standard 2:1 PR and 75% coverage 2,200 m2 (1,100 m2 additional over existing) Possible increase to 3:1 PR Key Design Principles Perimeter block with high street frontage Key Transport Issues Parking restrictions; servicing
SITE PLAN
88
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 88 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 1,200 Potential floor space (m2): 2,200 (2:1 plot ratio and 75% site coverage)
Housing Existing Estimate (m2): 600 Potential floor space (m2): 1,400 Potential Number of Units: 23 (2 beds)
Retail/Leisure Existing Estimate (m2): 600 Potential floor space (m2): 800 Potential Jobs:** 16
Employment Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -
Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -
Public Open Space Type: - Deficiency Area - Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: Yes Traffic Management: - Cycle Routes: Yes Pedestrian Routes: - City Car Club: Yes Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Possible contribution to bus layover facilities
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 88 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Prominent site in the heart of Greenford town centre Site bounded by The Broadway (Ruislip Road) and Windmill Lane Two storey shops with residential over
Town planning Land use/Context Within Greenford Town Centre Envelope District Centre designation Buildings with façade value Uses - A1, A2, A3 - (Shops, professional, food and drink) C3 - (Residential)
Current site activity Active, retail with residential over.
Current planning/development control status Conversion of retail shop (A1) into two separate units (1 x A3 coffee shop) and 1 x B1 office and new shopfront. Decision: Withdrawn - P/2003/3981 Use of retail shop (A1) as A3 uses and self containment of existing first floor flat. Decision: Refused - P/2003/4937
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy Greenford Town Centre Strategy
Current access issues On strategic route B455 and close to A4127 Easy access to Western Avenue - A40 Within 50m of number of bus stops serving 6 bus routes linking Ealing Broadway On designated cycle route Controlled parking zone Limited rear servicing Speed restrictions along The Broadway PTAL 4
3 Site 88 CONSTRAINTS AND OPPORTUNITIES
Constraints Respect current adjoining developments High current occupancy levels including residential Site access and future servicing access Multiple ownerships Prominent high street frontage
Opportunities Highly accessible site in a town centre location Interchange opportunities if connected to bus layover facilities in Windmill Lane Important corner site Precedent set for 3 storey frontage onto The Broadway Mixed use opportunity retail and residential Improved architectural quality opportunity
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Retail with residential over
Urban Form Site/block layout Perimeter block for with possible corner elevation Active frontages onto high street Possible 3 storey Character Town centre with mix of scales and uses; permeable frontages and quality public realm Potential to improve the character of the town centre
Access/Transport Rear servicing issues to be considered Possible link to bus layovers facilities
Public Open Space/Public Environment Improved pedestrian environment along The Broadway
Land Use development and Management Issues Multiple ownership TC Management Contributor
4 Site 88 INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Perimeter block development Pedestrian access possible on corner Higher corner Servicing rear entrance Adjacent residential to be considered
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 88 SITE PHOTO
AERIAL PHOTO
6 Site 88 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 89 Address 309 Ruislip Road, UB6 Area Greenford/Northolt/Perivale Site Area 0.88 ha (2.20 acres - 8,800 m2)
SUMMARY
Development Aims Extend town centre with compatible uses Land Uses Mixed use, retail/office/residential - retain Metropolitan Open Land Overall Capacity 1.5:1 PR and 75% coverage 13,200 m2 (additional 12,100 m2 over existing) - assume 2,500 kept for parking (MOL) Key Design Principles Perimeter block with high street frontage; rear mews type development; ‘use’ MOL Key Transport Issues Parking restrictions; servicing
SITE PLAN
89
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 89 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 200 Potential floor space (m2): 13,200 (1.5:1 plot ratio and 75% site coverage) (30% - parking)
Housing Existing Estimate (m2): - Potential floor space (m2): 9,000 Potential Number of Units: 90 (mixed)
Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): 1,200 Potential Jobs:** 20
Employment Existing Estimate (m2): - Potential floor space (m2): 2400 Potential Jobs:** 90
Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -
Public Open Space Type: - Deficiency Area - Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: Yes Green Travel Plan: - Servicing Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Contributions towards proposed cycle routes
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 89 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Prominent site in the heart of Greenford town centre Near town centre cross roads with Ruislip Road (The Broadway) and Greenford Road The site cleared and ready for future development Site backs onto a Cardinal Wiseman High School The site borders the River Brent
Town planning Land use/Context Within Greenford Town Centre Envelope District Centre designation Adjacent to Building of Façade or Group Value Metropolitan Open Land Adjacent to Nature Conservation areas on River Brent Uses - Vacant
Current site activity Vacant
Current planning/development control status Erection of 7 storey office extension with 1st floor link to existing office bldg, to include ground level parking, and alterations to existing parking to include the use of vacant car park land as extension. Decision: Conditional Approval - P/1994/2731 (Renewal of Unimplemented Consent) Redevelopment of site by the erection of two storey building to provide three (A1) retail units and one (A3) restaurant/bar, provision of associated car parking and servicing areas. Decision: Conditional Approval - P/1998/0886 (Legal Agreement) Redevelopment of site by the erection of two storey building to provide a 3560 m2 retail unit (A1) and a 740 m2 restaurant/bar (A3), and erection of an elevated parking deck within existing car park to provide a total of 193 parking spaces. Decision: Conditional Approval - P/1999/0572 Redevelopment of site by erection of 5 storey building comprising 1402 m2 of A1 gross floorspace (Lidl Supermarket) and 76 residential flats (6012 m2 gross floorspace), of which 24 will be for affordable housing (32%), together with associated car parking (98 retail and 66 residential), servicing, landscaping and a new vehicle access from Ruislip Road East. Decision: Conditional Approval - P/2000/3248 Foodstore development. Decision: Pending - PA/2003/3589 Mixed use development comprising of a retail store, office accommodation and a 58 unit residential development with associated car parking and service areas. Decision: Current - P/2005/0189
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy Greenford Town Centre Strategy
Current access issues On strategic routes - A4127 and B455
3 Site 89 Easy access to Western Avenue - A40 Within 50m of number of 2 bus stops serving 6 bus routes linking Ealing Broadway On proposed designated cycle route PTAL 6
CONSTRAINTS AND OPPORTUNITIES
Constraints Existing pumping station offices could be reused as residential Flood level consideration Backland site needing comprehensive redevelopment if to succeed Possible contamination on site Adjoining uses - especially the school to the rear Metropolitan land designation and adjacent Nature Conservation areas
Opportunities Highly accessible site in a town centre location Precedent set for 3-4 storey frontage onto the Broadway Mixed use opportunity with possible community use included Improved architectural quality and pedestrian environment Opportunity to introduce quality residential Opportunity to ‘extend’ the high street uses Opportunity to improve town centre public space provision
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Mixed use - retail with offices and housing Possible open space provision and car parking Park (of MOL)
Urban Form Site/block layout Perimeter block development with backland mews type developments Address the high street with active uses, particularly at ground floor Backland looking over MOL Character Town centre with mix of scales and uses; permeable frontages and quality public realm Potential to improve the character of the town centre from the east
Access/Transport Possibly junction improvements at The Broadway and Greenford Road Parking restraint - Zone 1 parking - maximum parking requirement is lower Residential development may be subject to ‘low car housing’ policy
Public Open Space/Public Environment Improved public realm environment along Ruislip Road Additional open space provision
4 Site 89 Land Use development and Management Issues TC Management Contributor Site requires a Flood Risk Assessment as it is within the Fluvial Flood Plain This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site
INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Backland mews type residential Perimeter block fronts Active ground floors with other uses over Reuse exiting pumping station MOL possible use for landscaped parking - current precedent set
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 89 SITE PHOTO
AERIAL PHOTO
6 Site 89 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 90 Address 320 Ruislip Road East, UB6 Area Greenford/Northolt/Perivale Site Area 0.30 ha (0.70 acres - 3,000 m2)
SUMMARY
Development Aims Quality TC opportunity; town centre residential, improved vitality of the town centre Land Uses Mixed use, retail/office/residential. Overall Capacity using the UDP standard 2:1 PR and 75% coverage 6,000 m2 (1,100 m2 additional over existing) Key Design Principles Perimeter block with high street frontage; backland mews development Key Transport Issues Parking restrictions; servicing; shared parking for residents
SITE PLAN
90
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 90 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 4,900 Potential floor space (m2): 6,000 (2:1 plot ratio and 75% site coverage)
Housing Existing Estimate (m2): - Potential floor space (m2): 1,200 Potential Number of Units: 20
Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): 400 Potential Jobs:** 8
Employment Existing Estimate (m2): 4,900 Potential floor space (m2): 4,400 Potential Jobs:** 175
Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -
Public Open Space Type: - Deficiency Area - Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: - Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: - City Car Club: Yes Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Possible contributions to proposed cycle routes
Site Adjustment None Potential Units / Jobs: Justification:
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 90 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Prominent site in the heart of Greenford town centre A town centre site close to cross roads with Ruislip Road (The Broadway) and Greenford Road Vacant, curtain wall, 5 floors 80’s office block with substantial rear parking area Poor quality development at such a prominent location
Town planning Land use/Context Within Greenford TC Envelope District Centre designation Adjacent to Building of Façade or Group Value Uses - B1 - (Business, Offices)
Current site activity Vacant offices
Current planning/development control status Change of use of commercial office building to provide 49 (35 x 1 bedroom, 8 x 2 bedroom, 6 studio flats) affordable residential units on ground, first, second, third and fourth floors, with 322 metres squared of office/retail floorspace at ground floor level, together with external alterations including balcony railings to roof garden, together with associated parking and servicing and use of existing vehicular access from Ruislip Road East (Revised Drawings). Decision: Withdrawn - P/2001/4387 Change of use from office (B1) to public house and restaurant food house (A3). Decision: Withdrawn - P/2002/1299 Change of use from offices (B1) to public house and restaurant (A3). Decision: Withdrawn - P/2002/1166 Use of ground and part first floors of office building for job centre (class A2) (Circular 18/84 application - Crown land/Crown Development). Decision: No Objection - P/2003/3332 Conversion and extension of vacant office building to provide 69 flats. Decision: Conditional Approval - P/2004/2190 (Legal Agreement)
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy Greenford Town Centre Strategy
Current access issues On strategic routes - A4127 and B455 Easy access to Western Avenue - A40 Within 50m of number of 2 bus stops serving 6 bus routes linking Ealing Broadway On proposed designated cycle route Speed restrictions along Ruislip Road East Rear access from Clifton Road PTAL 6
3 Site 90 CONSTRAINTS AND OPPORTUNITIES
Constraints Backland site needing comprehensive redevelopment if to succeed Backing onto residential properties Access of Clifton Road Low coverage resulting in 5 storey building - out of character Should be considered in conjunction with 458-462 Greenford Road
Opportunities Highly accessible site in a town centre location Combined TC/gateway site with high street frontage Precedent set for 3 storey frontage onto the Broadway Mixed use opportunity Improved architectural quality and pedestrian environment Introduce quality residential - possible backland mews development Opportunity to ‘extend’ the high street uses Vacant office building
DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Mixed use - retail, leisure, with residential and offices Possible car parking
Urban Form Site/block layout Perimeter block development Address the high street with active uses, particularly at ground floor Reduce building height to conform with existing 3-4 storeys Consider design to minimise overshadowing Character Town centre with mix of scales and uses; permeable frontages and quality public realm Potential to change the character of the town centre Linkages to site no. 91
Access/Transport Possibly junction improvements at The Broadway and Greenford Road Parking restraint - Zone 1 parking - maximum parking requirement is lower
Public Open Space/Public Environment Improved public realm environment along Ruislip Road
Land Use development and Management Issues TC Management Contributor Site requires a Flood Risk Assessment as it is within the Fluvial Flood Plain
4 Site 90 INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Perimeter block development frontage to Ruislip Road Access under Backland residential mews style - private space - small gardens Through routing from Clifton Road Linkages to site no. 91
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 90 SITE PHOTO
AERIAL PHOTO
6 Site 90 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.
Site 91 Address 458-462 Greenford Road, UB6 Area Greenford/Northolt/Perivale Site Area 0.06 ha (0.20 acres - 660 m2)
SUMMARY
Development Aims Quality TC opportunity Land Uses Mixed use, retail with office and/or residential over Overall Capacity 3:1 PR and 75% coverage 2,000 m2 (1,360 m2 additional over existing) Key Design Principles Perimeter block with high street frontage Key Transport Issues Rear servicing
SITE PLAN
91
For more information contact the Planning Policy Team on 020 8825 5428
1 Site 91 INDICATIVE DEVELOPMENT CAPACITY*
Overall Capacity Existing Estimate (m2): 660 Potential floor space (m2): 2,000 (3:1 plot ratio and 75% site coverage)
Housing Existing Estimate (m2): 300 Potential floor space (m2): 1,550 Potential Number of Units: 25
Retail/Leisure Existing Estimate (m2): 360 Potential floor space (m2): 450 Potential Jobs:** 9
Employment Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -
Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -
Public Open Space Type: - Deficiency Area - Potential OS: -
Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: - Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: Yes Green Travel Plan: - Servicing : Yes Car Parking: Yes Comments: Contribution to proposed cycle route and traffic management – to prevent rat running
Site Adjustment Potential Units / Jobs: Justification: Increased PR due to town centre location
* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices
2 Site 91 SITE LOCATION, DESCRIPTION AND PLANNING STATUS
Site description Prominent site in the heart of Greenford town centre At town centre cross roads with Ruislip Road (The Broadway) and Greenford Road The site consists of a 2 storey retail unit off Greenford Road Poor quality development at such a prominent location
Town planning Land use/Context Within Greenford TC Envelope District Centre designation Buildings of Façade or Group Value Uses - A1, A2, A3 - (Shops, professional, food and drink)
Current site activity Active retail
Current planning/development control status No recent relevant planning history
Relevant Policy Considerations Community & Local Neighbourhood Renewal Strategy Greenford Town Centre Strategy
Current access context On strategic routes - A4127 and B455 Easy access to Western Avenue - A40 Within 50m of number of 2 bus stops serving 6 bus routes linking Ealing Broadway On proposed and designated cycle route Speed restrictions along Ruislip Road East Rear access from Clifton Road
CONSTRAINTS AND OPPORTUNITIES
Constraints Should be considered in conjunction with 320 Ruislip Road East Existing active uses Backing onto residential properties Servicing from Clifton Road could extend to other retail units adjoining
Opportunities Highly accessible site in a town centre location Combined TC/gateway site with high street frontage Precedent set for 3 storey frontage onto the Broadway Mixed use opportunity Improved architectural quality and pedestrian environment Introduce quality residential
3 Site 91 DEVELOPMENT PRINCIPLES
Preferred Uses/Mix Mixed use - retail, leisure and residential Rear servicing
Urban Form Site/block layout Perimeter block development Address the high street with active uses, particularly at ground floor Take cue from existing developments Character Town centre with mix of scales and uses; permeable frontages and quality public realm Potential to improve character of the town centre Linkages to site no. 90
Access/Transport Possibly junction improvements at The Broadway and Greenford Road Parking restraint - Zone 1 parking - maximum parking requirement is lower
Public Open Space/Public Environment Improved public realm environment
Land Use development and Management Issues TC Management Contributor Site requires a Flood Risk Assessment as it is within the Fluvial Flood Plain
4 Site 91 INDICATIVE DEVELOPMENT DIAGRAM*
Design Principles Perimeter block development Maintain building line Three floors - two residential over retail leisure Rear vehicular access/servicing off Clifton Parking to rear Traffic management to prevent rat running Linkages to site 90
* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.
5 Site 91 SITE PHOTO
AERIAL PHOTO
6 Site 91