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Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the // Development Sites area.

Site 79 Address Lyons Tetley Site, Oldfield Lane North, UB6 Area Greenford/Northolt/Perivale Site Area 18.00 ha (44.00 acres - 180,000 m2)

SUMMARY

Development Aims Office park, logistics centre, business park Land Uses B1, B2 and B8 Overall Capacity 1.5:1 plot ratio and 50% site coverage 270,000 m2 (170,000 m2 additional over existing) Key Design Principles Office park/warehousing, environmental quality, address the canal Key Transport Issues Parking, access, servicing and HGV usage

SITE PLAN

79

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 79 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 100,000 Potential floor space (m2): 270,000 (1.5:1 plot ratio and 50% site coverage)

Housing Existing Estimate (m2): - Potential floor space (m2): - Potential Number of Units: -

Retail/Leisure Existing Estimate (m2): 500 Potential floor space (m2): - Potential Jobs:** -

Employment Existing Estimate (m2): 100,000 Potential floor space (m2): 270,000 Potential Jobs:** 5,400

Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -

Public Open Space Type: - Deficiency Area Severe local park deficiency Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: Yes Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: - Green Travel Plan: Yes Servicing: Yes Car Parking: Yes Comments: Possible contributions to interchange facility at ; pedestrian links through area, cycle routes.

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 79 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Site located on the west side of Oldfield Lane North  And on either side of the  Surrounded by industrial land  Residential on the north western corner  Less than 400m from Greenford Station  Accessed from Oldfield Lane  Currently partly developed - Greenford Park and UK Entertainment

Town planning Land use/Context  Located in Northholt-Greenford Major Employment Location (MEL)  ‘Preferred Industrial Business Park’ location  Canalside Conservation Area  Uses - A3 - (food and drink) B, B2, B3 - (Business, Offices)

Current site activity  Active warehouse distribution, offices  Black Horse Public House

Current planning/development control status  Redevelopment of site by erection of three buildings totalling 4684 sq. metres for B1 (c) (light industrial), B2 (general industrial) and B8 (warehouse), with associated parking and new vehicular access from Oldfield Lane North. Decision: Conditional Approval - P/2000/  Redevelopment of site by erection of one three storey building comprising 1,746 sq metres (with plant in roof space) for B1(a) (office) and B1(b) (research and development) purposes, incorporating a glazed walkway at ground level. Decision: Conditional Approval - P/2000/1210  Outline Application for redevelopment of site for 34,522 square metres of B1 (light industrial), B2 (general industrial) and B8 (warehouse), with associated parking and new vehicular access from Oldfield Lane North. Decision: Conditional Approval - P/2004/4675 (Legal Agreement)  Temporary change of use from warehouse (B8) to indoor go-karting centre (D2) for a period of three years. Decision: Refused - P/2004/0084

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy

Current access context  Oldfield Lane connects to Greenford Road - A4127  Greenford links into A40 - Western Avenue  Bus stop serving 2 bus routes linking on Oldfield Lane (92, 398)  On designated cycle route - Oldfield Lane  Parking to station  Linked to Greenford Station  PTAL 3

3 Site 79 CONSTRAINTS AND OPPORTUNITIES

Constraints  Respect current adjoining developments  Existing occupiers on most of the site  Site access and future servicing access  The Grand Union Canal aspect and Canalside Conservation Area  Backland site needs screening from residential  Junction improvements at Oldfield Lane and Rockware Avenue  Multiple ownerships  An Environmental Statement will be required as part of the planning application  Masterplan required with comprehensive development strategy incorporating new development and interchange at Greenford Station  Noise and air quality management issues need to be considered  Traffic Impact Statement required - capacity on Greenfield Road and Oldfield Lane

Opportunities  Create quality business park and distribution centre  Highly accessible to A40 Western Avenue  Linked to a Greenford Station  Grand Union Canal aspect and movement  Precedent set by existing new Greenford Park development and UK Entertainment  Mixed use opportunity with possible community use included, and possible residential in southern part of site  Improved architectural quality and pedestrian environments  Through a masterplan the site be comprehensively considered within the MEL  Comprehensive S106 pooling with other neighbouring sites

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Business park/distribution centre  Ensure complementary amenities are provided for MEL employees  Potential for mixed use in southern part of site

Urban Form Site/block layout  Campus/pavilion layouts  Units set in quality landscaped environment  Design should allow for flexibility in unit sizes  Each to address local road layout Character  Quality business park

4 Site 79 Access/Transport  CPZ  Greenford Station parking  Public transport improvements

Public Open Space/Public Environment  Linked to Grand Union Canal  Opposite Greenford Common  Environmental improvements

Land Use development and Management Issues  Employment Estate management improvements  This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the Wildlife Trust. A landscape management plan is also recommended for all development on this site  Site requires a Flood Risk Assessment as it is over 1 hectare in size

INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Master plan required for remainder of undeveloped part of site  Pavilion block development as per office park  Address road and canal  Higher density at southern end  Small medium scale developments  Each unit with parking and servicing  Screen against residential areas

Major employment including factories, warehousing and offices 79

80 Improved access Mainly offices, and servicing, some mixed uses public transport, including housing environmental and local centre improvements & uses pedestrian access

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 79 SITE PHOTO

AERIAL PHOTO

6 Site 79 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 80 Address Butlers Wharf Site, Rockware Avenue, UB6 Area Greenford/Northolt/Perivale Site Area 7.50 ha (20.00 acres - 75,000 m2)

SUMMARY

Development Aims Special Opportunity Site - potential for high density mixed uses in south-west corner and employment on the rest of the site, subject to improved transport, road infrastructure and appropriate environmental enhancement and protection. Land Uses Light/general industrial, warehousing - mixed use preference Overall Capacity using the UDP standard 2:1 plot ratio and 75% site coverage 150 000 m2 (105 000 m2 additional over existing) Key Design Principles Pavilion developments set in quality landscaping Key Transport Issues Greenford Station, parking and loading facilities, access onto Oldfield Road

SITE PLAN

80

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 80 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 45,000 Potential floor space (m2): 150,000 (2:1 plot ratio and 50% site coverage)

Housing Existing Estimate (m2): u/k To be considered Potential floor space (m2): - Potential Number of Units: -

Retail/Leisure Existing Estimate (m2): - To be considered Potential floor space (m2): - Potential Jobs:** -

Employment Existing Estimate (m2): 45,000 Potential floor space (m2): 105,000 Potential Jobs:** 2000

Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -

Public Open Space Type: - Deficiency Area Severe local park deficiency Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: - Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 80 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Site is in Oldfield Lane North  It is bounded by the Grand canal on the north  The site is currently occupied by two large warehouses and ancillary offices  Greenford Station is south of the site

Town planning land use/Context  Special Opportunity Site  Green Corridor  Special Opportunity site in UDP  Canalside Conservation Area  Interchange opportunity at Greenford Station  Uses - B1, B2, B3 - (Business, Offices)

Current site activity  Active warehouse distribution, offices

Current planning/development control status  No recent relevant planning history

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy

Current access issues  Oldfield Lane connects to Greenford Road - A4127  Greenford links into A40 - Western Avenue  Bus stop serving 2 bus routes linking on Oldfield Lane (92, 398)  On designated cycle route - Oldfield Lane  Parking to station  Linked to Greenford Station  PTAL 3

CONSTRAINTS AND OPPORTUNITIES

Constraints  Respect for adjoining hotel and public house  New business park and distribution centre opposite  Tree Preservation Orders on chestnuts along eastern boundary  Canalside Conservation Area  Food processing operations in the vicinity of the site  Respect current adjoining developments  Site access and future servicing access  Junction improvements at Oldfield and Rockware Avenues  An Environmental Statement and Traffic Impact Statement will be required as part of the planning application

3 Site 80  Masterplan required with comprehensive development strategy incorporating new development and interchange at Greenford Station  Noise and air quality management issues need to be considered

Opportunities  Links through to Greenford Road  Create quality business park and distribution centre  Highly accessible to A40 Western Avenue  Links to a Greenford Station - interchange opportunity  Grand Canal aspect  Precedent set by existing new Greenford Park development and UK Entertainment  Mixed unit sizes to allow for alternative end users  Potential for mixed use within the southern part of the site  Improved architectural quality/high quality materials  Possibly include adjoining public house

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  General and light industrial uses, warehousing  Ensure complementary amenities are provided for employees  Preferred mix dependent upon Greenford Parks quantum of use mix

Urban Form Site/block layout  Ensure flexible designs to allow variable size units  Campus/pavilion layout  Create campus development whilst addressing the surrounding roads  Units set in quality landscape - respecting TPOs and canal  Permeable site to improve loading on Oldfield and Rockware  Emphasis on connectivity and quality spaces - particularly onto Oldfield Lane Character  Quality business/industrial park

Access/Transport  CPZ on Oldfield Lane  Parking restraint - Zone 1 parking - maximum parking requirement is lower  Development control parking standards for new development  Greenford Station access and parking provision  Transport & land use capacity study. Road & public transport access improvements

Public Open Space/Public Environment  Severe local park deficiency - improved pedestrian environment could compensate  Environmental improvements

4 Site 80 Land Use development and Management Issues  Employment Estate Management  This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site  Site requires a Flood Risk Assessment as it is over 1 hectare in size

INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Permeable site  Mix of unit sizes  Allow for quality soft landscaping  Address surrounding roads  Parking/servicing courts  Pedestrian access off surrounding roads  Connection to interchange at station  Possibly include public house/hotel into site  Possible alternative use in SE corner  Consider use of canal - movement/pedestrian

Major employment including factories, warehousing and offices 79

80 Improved access Mainly offices, and servicing, some mixed uses public transport, including housing environmental and local centre improvements & uses pedestrian access

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 80 SITE PHOTO

AERIAL PHOTO

6 Site 80 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 83 Address Smiths Farm and Allendale, Kensington Road, Northolt, UB5 Area Greenford/Northolt/Perivale Site Area 1.40 ha (3.40 acres - 14,000 m2)

SUMMARY

Development Aims Development district park facilities in this part of the borough Land Uses District park (Northolt Greenford District Park) - in addition to leisure Overall Capacity 0.25:1 plot ratio and 50% site coverage 3,500 m2 PR to be reduced to suit park proposal Key Design Principles Respect the ‘park feel’, ensure connection to canal Key Transport Issues Parking

SITE PLAN

83

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 83 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 1,400 Potential floor space (m2): 3,500 (0.5:1 plot ratio and 50% site coverage)

Housing Existing Estimate (m2): 150 Potential floor space (m2): - Potential Number of Units: -

Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -

Employment Existing Estimate (m2): 1,250 Potential floor space (m2): - Potential Jobs:** -

Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -

Public Open Space Type: POS/Green Belt Deficiency Area - Potential OS: District Park

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: - Traffic Management: - Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments:

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 83 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Smiths Farm contains residential, office uses and storage for plant, vehicles and containers  East of Kensington Road and south of the A40 slip road  Adjacent to the Grand Union Canal  Set in Public Open Space and adjacent to council housing

Town planning land use/Context  Green Belt  Public Open Space  Adjoining Site for Nature Conservation Metropolitan and Local  Adjoining Nature Conservation Area to the west  Grand Union Canal - London Walks  Farm building locally listed  Uses - Farm C3 - (residential) B2 - (general industry)

Current site activity  Residential  Storage - vehicles, containers and plant

Current planning/development control status  No recent relevant planning history

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy

Current access issues  Off Kensington Road  Near slip road onto - A40 - Western Avenue  Within 100m of two bus stops serving 1 bus route each (E10)  On two designated cycle routes - the Canal and Kensington Road  Kensington Road weight restricted and speed restricted to 30mph  PTAL 1

3 Site 83 CONSTRAINTS AND OPPORTUNITIES

Constraints  Existing active uses - particularly residential  Adjoining residential uses  District Park aspirations  Existing statutory designations - green corridor  Restricted access on Kensington Road  An Environmental Statement will be required as part of the planning application  Masterplan required with comprehensive development strategy for new district park  Noise and air quality management issues need to be considered

Opportunities  Major opportunity to improve public open space with new District Park  Precedent set by adjoining open space and conservation areas  The Grand Canal  Link to A40

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  District park, conservation area and possible leisure use with parking  Use must be compatible with district park designation  Locally listed buildings could be reused

Urban Form Site/ block layout  Any development must respect the green belt designation and district park aspirations  Any development could be based around the canal Character  Low density, park related development hence reduce UDP standard in terms of PR and coverage

Access/Transport  Well served by bus services running along Kensington Road  Parking for Park users must be carefully designed

Public Open Space/Public Environment  New District Park designation

4 Site 83 Land Use development and Management Issues  Public Open Space and conservation management  Prior written consent from the Environment Agency is required for any application on this site where development is on contaminated land or within 250m of a landfill site, due to potential risk to groundwater  This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site  Site requires a Flood Risk Assessment as it is over 1 hectare in size

INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Master plan required as part of wider design for District Park

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 83 SITE PHOTO

AERIAL PHOTO

6 Site 83 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 84 Address Viking Community Centre, Northolt, UB5 Area Greenford/Northolt/Perivale Site Area 2.70 ha (7.00 acres - 27,000 m2)

SUMMARY

Development Aims Retain community focal point and nature conservation area Land Uses Community uses; nature reserve Overall Capacity using the UDP standard 1.5:1 plot ratio and 75% site coverage 40,000 m2 Key Design Principles Retain open space visually from roads Key Transport Issues Access, parking

SITE PLAN

84

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 84 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 2,500 Potential floor space (m2): 40,000Note1 (1.5:1 plot ratio and 75% site coverage)

Housing Existing Estimate (m2): - Potential floor space (m2): - Potential Number of Units: -

Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -

Employment Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -

Community Facilities Type: School/Community Centre Existing Floor space (m2): 2,500 Potential floor space (m2): 2,500

Public Open Space Type: - Deficiency Area - Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: - Traffic Management: - Cycle Routes: - Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments:

Site Adjustment The overall capacity does not take into account the public open space or the nature conservation area, thus the actual potential floor space is much smaller than the overall capacity indicates. Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices Note1: this is not a true reflection of the available site, as it does not take into account designated open space

2 Site 84 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Viking Primary School/Community Centre  Situated off Radcliffe Way and Canberra Drive  Backing onto The Parkway with pedestrian subway access across  Surrounded by council housing - mixed forms from 4 storey flats to 9 storey tower blocks  School currently being refurbished  The rear of the site has a wooded nature conservation area

Town planning land use/Context  Regeneration Area  Site for nature conservation metropolitan and local  Public open space  Backing onto Green Corridor  Site in area deficient of sports facilities  Uses D1 - (primary school) Public open space

Current site activity  Active primary school - Viking Primary School  Community Centre  Open space

Current planning/development control status  Glazed canopy on south elevation of building to provide cover for external nursery play area, and glazed canopy to east elevation to provide entrance porch to nursery/reception. Decision: Current - P/2002/1661 (Deemed Consent)  Demolition of Viking Community Centre and nursery huts; change of use of two classrooms, hall and offices to community centre and nursery; external re-cladding of building. Decision: Conditional Approval - P/2003/2197 (Deemed Consent)

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy

Current access context  Parking on street plus employees parking on site  Within 5 min walking distance of several bus stops serving several bus routes (90, 140, E9, 120, 282, E7, E9)  Speed restrictions through Estate  PTAL 2

3 Site 84 CONSTRAINTS AND OPPORTUNITIES

Constraints  Existing school in operation  The site falls within a council estate  Very much a ‘backland’ location  Regeneration Area  Public open space  Backing onto Green Corridor and Nature Conservation Area  Maintain good pedestrian access

Opportunities  Regeneration Area  Site in area deficient of sports facilities  Site for nature conservation metropolitan and local  Opportunity for provision for local facilities  Opportunity to assist the Community Centre through additional development on-site

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Community uses  Open space and nature conservation

Urban Form Site/block layout  Perimeter block form  Use existing development foot print  Maintain open space and conservation area Character  Local community centre set in parkland  Nature conservation area  Quiet residential street

Access/Transport  Off street parking  Pedestrian access and links through area  Cycle access through to cycle rout along eastern side of the A312

Public Open Space/Public Environment  Maintain open space and nature conservation

Land Use development and Management Issues  This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site  Site requires a Flood Risk Assessment as it is over 1 hectare in size

4 Site 84 INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Maintain current foot print  Address road  Single vehicle access  Keep open space facility  Vehicular access off Radcliffe Way

Nature conservation area

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 84 SITE PHOTO

AERIAL PHOTO

6 Site 84 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 85 Address Town Centre carpark, 2-16 Rd/177 Greenford Rd, UB6 Area Greenford/Northolt/Perivale Site Area 1.20 ha (3.00 acres - 11,000 m2)

SUMMARY

Development Aims Improve Greenford town centre Land Uses Town square, car parking, mixed use - retail, leisure - some residential Overall Capacity 1:1 plot ratio and 75% site coverage 11,000 m2 (6,650 m2 additional over existing) Key Design Principles Permeability and integration with surrounding town centre uses Key Transport Issues Parking, servicing

SITE PLAN

85

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 85 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 4,350 Potential floor space (m2): 11,000 (1:1 plot ratio and 75% site coverage)

Housing Existing Estimate (m2): 780 Potential floor space (m2): 1,600 Potential Number of Units: 30 (mixed)

Retail/Leisure Existing Estimate (m2): 3,570 Potential floor space (m2): 6,400 Potential Jobs:** 130

Employment Existing Estimate (m2): 425 Potential floor space (m2): 2,000 Potential Jobs:** 80

Community Facilities Type: Market Existing Floor space (m2): - Potential floor space (m2): 1,000

Public Open Space Type: - Deficiency Area - Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: Yes Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Contributions to pedestrian and cycle routes, traffic management and bus routes. Town centre car parking provision.

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 85 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Prominent site in the heart of Greenford town centre  Site bounded by Ruislip Road (The Broadway), Greenford Road and Oldfield Lane South  The site is split into three areas primarily by use dominance - the two storey residential over retail at the junction of Greenford Road and The Broadway; the town centre car parks and the VB Supermarket off Oldfield Lane South - circa 150 cars

Town planning Land use/Context  Within Greenford Town Centre Envelope  District Centre designation  Buildings with façade value  Adjacent to Locally Listed Building  Uses - A1, A2, A3 - (Shops, professional, food and drink) B1 - (Business, Offices) C3 - (Residential)

Current site activity  Active, retail, car parks, residential and offices

Current planning/development control status  Replacement of existing garages by storage building, including ancillary office. Decision: Conditional Approval - P/1999/4093  Installation of new shopfront to ground floor retail unit. Decision: Conditional Approval - P/2003/2946

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy  Greenford Town Centre Strategy

Current access issues  On strategic routes - A4127 and B455  Easy access to Western Avenue - A40  Within 50m of number of bus stops serving 3 bus routes linking Broadway (E7, E9, E10)  On proposed designated cycle route  Public and private parking (circa 200 cars)  Speed restrictions along The Broadway  PTAL 5

CONSTRAINTS AND OPPORTUNITIES

Constraints  Respect current adjoining developments  High current occupancy levels including residential  Site access and future servicing access  Multiple ownerships

3 Site 85  Backland site needing comprehensive redevelopment if to succeed  Masterplan required with comprehensive development strategy for this town centre site  Noise and air quality management issues need to be considered  Improve access

Opportunities  Depth of site enables opportunity to broaden the ‘high street activity zone’  Highly accessible site in a town centre location  Interchange opportunities if connected to bus layover facilities in Windmill Lane  Combined TC/gateway site site with high street frontage  Two corner sites of importance  Precedent set for 3-4 storey frontage onto the Broadway  Mixed use opportunity with possible community use included  Improved architectural quality and pedestrian environment  Introduce quality residential  Improved pedestrian access through site to community uses to the east  Opportunity to improve town centre public space provision

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Mixed use with town square provision to include retail, leisure, residential and community  Car parking provision /market square to be considered

Urban Form Site/block layout  Development should retain high street frontage but improve pedestrian connections  Improved block structure with the corner sites being accentuated  Town square opportunity off The Broadway  Ensure backland site becomes a focus - accessible  Low PR with emphasis on raising road frontage elevations to 3 storeys Character  Town centre with mix of scales and uses; permeable frontages and quality public realm  Potential to change the character of the town centre

Access/Transport  Connection to bus layover and taxi rank Windmill Lane  Possibly junction improvements at The Broadway and Greenford Road  Servicing of the market and proposed retail uses will need careful consideration  Parking restraint - Zone 1 parking - maximum parking requirement is lower

Public Open Space/Public Environment  Improved public realm environment through provision of square

Land Use development and Management Issues  Multiple ownership  TC Management Contributor  Site requires a Flood Risk Assessment as it is over 1 hectare in size

4 Site 85 INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Perimeter block development peripherally  Set back corner development to improve pedestrian environment  Raise corner unit by one or two floors to accentuate town centre intersection  Maintain retail along Oldfield Lane South  Vehicular access off Oldfield Lane  Pedestrian access from the high street - land acquisition to achieve  Backland residential option with improved environment  Indoor market opportunity  Cope for rationalisation of parking

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 85 SITE PHOTO

AERIAL PHOTO

6 Site 85 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 86 Address Ravenor Park Farm, UB6 Area Greenford/Northolt/Perivale Site Area 0.70 ha (2.00 acres - 7,000 m2)

SUMMARY

Development Aims Improve community uses; retention of existing buildings; not to impact on the park Land Uses Community use, market (possible refurbish existing); commercial Overall Capacity 1:1 PR and 50% coverage 7,000 m2, (5,650 m2 additional) - reduced PR and coverage due to location Key Design Principles Fronting Oldfield Lane, screen, landscape adjoining properties Key Transport Issues Parking, servicing

SITE PLAN

86

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 86 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 1,360 Potential floor space (m2): 7,000 (1:1 PR and 50% coverage)

Housing Existing Estimate (m2): u/k Potential floor space (m2): - Potential Number of Units: -

Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -

Employment Existing Estimate (m2): Potential floor space (m2): - Potential Jobs:** -

Community Facilities Type: Community uses and market Existing Floor space (m2): 1,360 Potential floor space (m2): 7,000

Public Open Space Type: Deficiency Area - Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: - Rail / Tube: - Roads / Juncs: - Traffic Management: - Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: - Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments:

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 86 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Accessible site at the edge of Greenford town centre  Site bounded by Ravenor Park and Oldfield Lane South  The site is dominated by single storey shed used and ex Council depot used as a market

Town planning Land use/Context  Within Greenford Town Centre Envelope  District Centre designation  Buildings with façade value  Adjacent to public open space of Ravenor Park  Uses - B1 - (general industry/depot) Market

Current site activity  Part active depot and market (community uses)  Heritage Museum and model railway

Current planning/development control status  Use of depot site including buildings thereon for community purposes within class D1 (a-g), and D2 (e), whilst retaining a small element of council storage use within some of the buildings on the open land rear of the flats fronting onto Oldfield Lane South. Decision: Conditional Approval - P/1997/2595  Use of yard as a weekly farmers' market for up to 20 stalls on Saturdays. Decision: Conditional Approval - P/2001/4332  Use of vacant allotment land as nature reserve. Decision: Conditional Approval - P/2003/5210

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy  Greenford Town Centre Strategy

Current access issues  Easy access to strategic routes - A4127 and B455  Within 50m of bus stop serving 1 bus route linking Northolt Station (E10)  On proposed designated cycle route  PTAL 4

3 Site 86 CONSTRAINTS AND OPPORTUNITIES

Constraints  Respect current adjoining residential units onto Oldfield Lane South  Retention of existing buildings  Relationship to Ravenor Park  Site access and future servicing access  Part backland site overlooked by adjoining properties  Buildings of architectural and local historical interest  Safety and security issues to be considered

Opportunities  Single ownership  Highly accessible site at edge of town centre location  Gateway site into Greenford town centre  Existing community uses could benefit from adjoining Park  Improved community uses - area remote from indoor facilities

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Community uses, market

Urban Form Site/ block layout  Preferable single storey development  Material compatible with park environment  Any development should acknowledge road frontage and adjoining residential properties Character  Parkland environment  Tree lined suburbia

Access/Transport  Parking and servicing

Public Open Space/Public Environment  Possible enlargement to Ravenor Park, or compatible use

4 Site 86 SITE PHOTO

AERIAL PHOTO

5 Site 86 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 88 Address 19-31 The Broadway, UB6 Area Greenford/Northolt/Perivale Site Area 0.11 ha (0.30 acres - 1,100 m2)

SUMMARY

Development Aims Quality TC opportunity; improved public realm, vitality of TC Land Uses Mixed use, retail/office/residential. Overall Capacity using the UDP standard 2:1 PR and 75% coverage 2,200 m2 (1,100 m2 additional over existing) Possible increase to 3:1 PR Key Design Principles Perimeter block with high street frontage Key Transport Issues Parking restrictions; servicing

SITE PLAN

88

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 88 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 1,200 Potential floor space (m2): 2,200 (2:1 plot ratio and 75% site coverage)

Housing Existing Estimate (m2): 600 Potential floor space (m2): 1,400 Potential Number of Units: 23 (2 beds)

Retail/Leisure Existing Estimate (m2): 600 Potential floor space (m2): 800 Potential Jobs:** 16

Employment Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -

Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -

Public Open Space Type: - Deficiency Area - Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: Yes Traffic Management: - Cycle Routes: Yes Pedestrian Routes: - City Car Club: Yes Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Possible contribution to bus layover facilities

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 88 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Prominent site in the heart of Greenford town centre  Site bounded by The Broadway (Ruislip Road) and Windmill Lane  Two storey shops with residential over

Town planning Land use/Context  Within Greenford Town Centre Envelope  District Centre designation  Buildings with façade value  Uses - A1, A2, A3 - (Shops, professional, food and drink) C3 - (Residential)

Current site activity  Active, retail with residential over.

Current planning/development control status  Conversion of retail shop (A1) into two separate units (1 x A3 coffee shop) and 1 x B1 office and new shopfront. Decision: Withdrawn - P/2003/3981  Use of retail shop (A1) as A3 uses and self containment of existing first floor flat. Decision: Refused - P/2003/4937

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy  Greenford Town Centre Strategy

Current access issues  On strategic route B455 and close to A4127  Easy access to Western Avenue - A40  Within 50m of number of bus stops serving 6 bus routes linking Ealing Broadway  On designated cycle route  Controlled parking zone  Limited rear servicing  Speed restrictions along The Broadway  PTAL 4

3 Site 88 CONSTRAINTS AND OPPORTUNITIES

Constraints  Respect current adjoining developments  High current occupancy levels including residential  Site access and future servicing access  Multiple ownerships  Prominent high street frontage

Opportunities  Highly accessible site in a town centre location  Interchange opportunities if connected to bus layover facilities in Windmill Lane  Important corner site  Precedent set for 3 storey frontage onto The Broadway  Mixed use opportunity retail and residential  Improved architectural quality opportunity

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Retail with residential over

Urban Form Site/block layout  Perimeter block for with possible corner elevation  Active frontages onto high street  Possible 3 storey Character  Town centre with mix of scales and uses; permeable frontages and quality public realm  Potential to improve the character of the town centre

Access/Transport  Rear servicing issues to be considered  Possible link to bus layovers facilities

Public Open Space/Public Environment  Improved pedestrian environment along The Broadway

Land Use development and Management Issues  Multiple ownership  TC Management Contributor

4 Site 88 INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Perimeter block development  Pedestrian access possible on corner  Higher corner  Servicing rear entrance  Adjacent residential to be considered

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 88 SITE PHOTO

AERIAL PHOTO

6 Site 88 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 89 Address 309 Ruislip Road, UB6 Area Greenford/Northolt/Perivale Site Area 0.88 ha (2.20 acres - 8,800 m2)

SUMMARY

Development Aims Extend town centre with compatible uses Land Uses Mixed use, retail/office/residential - retain Metropolitan Open Land Overall Capacity 1.5:1 PR and 75% coverage 13,200 m2 (additional 12,100 m2 over existing) - assume 2,500 kept for parking (MOL) Key Design Principles Perimeter block with high street frontage; rear mews type development; ‘use’ MOL Key Transport Issues Parking restrictions; servicing

SITE PLAN

89

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 89 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 200 Potential floor space (m2): 13,200 (1.5:1 plot ratio and 75% site coverage) (30% - parking)

Housing Existing Estimate (m2): - Potential floor space (m2): 9,000 Potential Number of Units: 90 (mixed)

Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): 1,200 Potential Jobs:** 20

Employment Existing Estimate (m2): - Potential floor space (m2): 2400 Potential Jobs:** 90

Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -

Public Open Space Type: - Deficiency Area - Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: Yes Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: Yes Green Travel Plan: - Servicing Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Contributions towards proposed cycle routes

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 89 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Prominent site in the heart of Greenford town centre  Near town centre cross roads with Ruislip Road (The Broadway) and Greenford Road  The site cleared and ready for future development  Site backs onto a Cardinal Wiseman High School  The site borders the

Town planning Land use/Context  Within Greenford Town Centre Envelope  District Centre designation  Adjacent to Building of Façade or Group Value  Metropolitan Open Land  Adjacent to Nature Conservation areas on River Brent  Uses - Vacant

Current site activity  Vacant

Current planning/development control status  Erection of 7 storey office extension with 1st floor link to existing office bldg, to include ground level parking, and alterations to existing parking to include the use of vacant car park land as extension. Decision: Conditional Approval - P/1994/2731 (Renewal of Unimplemented Consent)  Redevelopment of site by the erection of two storey building to provide three (A1) retail units and one (A3) restaurant/bar, provision of associated car parking and servicing areas. Decision: Conditional Approval - P/1998/0886 (Legal Agreement)  Redevelopment of site by the erection of two storey building to provide a 3560 m2 retail unit (A1) and a 740 m2 restaurant/bar (A3), and erection of an elevated parking deck within existing car park to provide a total of 193 parking spaces. Decision: Conditional Approval - P/1999/0572  Redevelopment of site by erection of 5 storey building comprising 1402 m2 of A1 gross floorspace (Lidl Supermarket) and 76 residential flats (6012 m2 gross floorspace), of which 24 will be for affordable housing (32%), together with associated car parking (98 retail and 66 residential), servicing, landscaping and a new vehicle access from Ruislip Road East. Decision: Conditional Approval - P/2000/3248  Foodstore development. Decision: Pending - PA/2003/3589  Mixed use development comprising of a retail store, office accommodation and a 58 unit residential development with associated car parking and service areas. Decision: Current - P/2005/0189

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy  Greenford Town Centre Strategy

Current access issues  On strategic routes - A4127 and B455

3 Site 89  Easy access to Western Avenue - A40  Within 50m of number of 2 bus stops serving 6 bus routes linking Ealing Broadway  On proposed designated cycle route  PTAL 6

CONSTRAINTS AND OPPORTUNITIES

Constraints  Existing pumping station offices could be reused as residential  Flood level consideration  Backland site needing comprehensive redevelopment if to succeed  Possible contamination on site  Adjoining uses - especially the school to the rear  Metropolitan land designation and adjacent Nature Conservation areas

Opportunities  Highly accessible site in a town centre location  Precedent set for 3-4 storey frontage onto the Broadway  Mixed use opportunity with possible community use included  Improved architectural quality and pedestrian environment  Opportunity to introduce quality residential  Opportunity to ‘extend’ the high street uses  Opportunity to improve town centre public space provision

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Mixed use - retail with offices and housing  Possible open space provision and car parking  Park (of MOL)

Urban Form Site/block layout  Perimeter block development with backland mews type developments  Address the high street with active uses, particularly at ground floor  Backland looking over MOL Character  Town centre with mix of scales and uses; permeable frontages and quality public realm  Potential to improve the character of the town centre from the east

Access/Transport  Possibly junction improvements at The Broadway and Greenford Road  Parking restraint - Zone 1 parking - maximum parking requirement is lower  Residential development may be subject to ‘low car housing’ policy

Public Open Space/Public Environment  Improved public realm environment along Ruislip Road  Additional open space provision

4 Site 89 Land Use development and Management Issues  TC Management Contributor  Site requires a Flood Risk Assessment as it is within the Fluvial Flood Plain  This site is within or adjacent to a designated conservation site, which has value for wildlife, Developers should contact the London Wildlife Trust. A landscape management plan is also recommended for all development on this site

INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Backland mews type residential  Perimeter block fronts  Active ground floors with other uses over  Reuse exiting pumping station  MOL possible use for landscaped parking - current precedent set

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 89 SITE PHOTO

AERIAL PHOTO

6 Site 89 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 90 Address 320 Ruislip Road East, UB6 Area Greenford/Northolt/Perivale Site Area 0.30 ha (0.70 acres - 3,000 m2)

SUMMARY

Development Aims Quality TC opportunity; town centre residential, improved vitality of the town centre Land Uses Mixed use, retail/office/residential. Overall Capacity using the UDP standard 2:1 PR and 75% coverage 6,000 m2 (1,100 m2 additional over existing) Key Design Principles Perimeter block with high street frontage; backland mews development Key Transport Issues Parking restrictions; servicing; shared parking for residents

SITE PLAN

90

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 90 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 4,900 Potential floor space (m2): 6,000 (2:1 plot ratio and 75% site coverage)

Housing Existing Estimate (m2): - Potential floor space (m2): 1,200 Potential Number of Units: 20

Retail/Leisure Existing Estimate (m2): - Potential floor space (m2): 400 Potential Jobs:** 8

Employment Existing Estimate (m2): 4,900 Potential floor space (m2): 4,400 Potential Jobs:** 175

Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -

Public Open Space Type: - Deficiency Area - Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: - Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: - City Car Club: Yes Green Travel Plan: - Servicing: Yes Car Parking: Yes Comments: Residential development may be subject to ‘low car housing’ policy. Possible contributions to proposed cycle routes

Site Adjustment None Potential Units / Jobs: Justification:

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 90 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Prominent site in the heart of Greenford town centre  A town centre site close to cross roads with Ruislip Road (The Broadway) and Greenford Road  Vacant, curtain wall, 5 floors 80’s office block with substantial rear parking area  Poor quality development at such a prominent location

Town planning Land use/Context  Within Greenford TC Envelope  District Centre designation  Adjacent to Building of Façade or Group Value  Uses - B1 - (Business, Offices)

Current site activity  Vacant offices

Current planning/development control status  Change of use of commercial office building to provide 49 (35 x 1 bedroom, 8 x 2 bedroom, 6 studio flats) affordable residential units on ground, first, second, third and fourth floors, with 322 metres squared of office/retail floorspace at ground floor level, together with external alterations including balcony railings to roof garden, together with associated parking and servicing and use of existing vehicular access from Ruislip Road East (Revised Drawings). Decision: Withdrawn - P/2001/4387  Change of use from office (B1) to public house and restaurant food house (A3). Decision: Withdrawn - P/2002/1299  Change of use from offices (B1) to public house and restaurant (A3). Decision: Withdrawn - P/2002/1166  Use of ground and part first floors of office building for job centre (class A2) (Circular 18/84 application - Crown land/Crown Development). Decision: No Objection - P/2003/3332  Conversion and extension of vacant office building to provide 69 flats. Decision: Conditional Approval - P/2004/2190 (Legal Agreement)

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy  Greenford Town Centre Strategy

Current access issues  On strategic routes - A4127 and B455  Easy access to Western Avenue - A40  Within 50m of number of 2 bus stops serving 6 bus routes linking Ealing Broadway  On proposed designated cycle route  Speed restrictions along Ruislip Road East  Rear access from Clifton Road  PTAL 6

3 Site 90 CONSTRAINTS AND OPPORTUNITIES

Constraints  Backland site needing comprehensive redevelopment if to succeed  Backing onto residential properties  Access of Clifton Road  Low coverage resulting in 5 storey building - out of character  Should be considered in conjunction with 458-462 Greenford Road

Opportunities  Highly accessible site in a town centre location  Combined TC/gateway site with high street frontage  Precedent set for 3 storey frontage onto the Broadway  Mixed use opportunity  Improved architectural quality and pedestrian environment  Introduce quality residential - possible backland mews development  Opportunity to ‘extend’ the high street uses  Vacant office building

DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Mixed use - retail, leisure, with residential and offices  Possible car parking

Urban Form Site/block layout  Perimeter block development  Address the high street with active uses, particularly at ground floor  Reduce building height to conform with existing 3-4 storeys  Consider design to minimise overshadowing Character  Town centre with mix of scales and uses; permeable frontages and quality public realm  Potential to change the character of the town centre  Linkages to site no. 91

Access/Transport  Possibly junction improvements at The Broadway and Greenford Road  Parking restraint - Zone 1 parking - maximum parking requirement is lower

Public Open Space/Public Environment  Improved public realm environment along Ruislip Road

Land Use development and Management Issues  TC Management Contributor  Site requires a Flood Risk Assessment as it is within the Fluvial Flood Plain

4 Site 90 INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Perimeter block development frontage to Ruislip Road  Access under  Backland residential mews style - private space - small gardens  Through routing from Clifton Road  Linkages to site no. 91

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 90 SITE PHOTO

AERIAL PHOTO

6 Site 90 Unitary Development Plan 2004 This document should be read with the Planning and Transport Statement Supplementary Planning Guidance for the Greenford/Northolt/Perivale Development Sites area.

Site 91 Address 458-462 Greenford Road, UB6 Area Greenford/Northolt/Perivale Site Area 0.06 ha (0.20 acres - 660 m2)

SUMMARY

Development Aims Quality TC opportunity Land Uses Mixed use, retail with office and/or residential over Overall Capacity 3:1 PR and 75% coverage 2,000 m2 (1,360 m2 additional over existing) Key Design Principles Perimeter block with high street frontage Key Transport Issues Rear servicing

SITE PLAN

91

For more information contact the Planning Policy Team on 020 8825 5428

1 Site 91 INDICATIVE DEVELOPMENT CAPACITY*

Overall Capacity Existing Estimate (m2): 660 Potential floor space (m2): 2,000 (3:1 plot ratio and 75% site coverage)

Housing Existing Estimate (m2): 300 Potential floor space (m2): 1,550 Potential Number of Units: 25

Retail/Leisure Existing Estimate (m2): 360 Potential floor space (m2): 450 Potential Jobs:** 9

Employment Existing Estimate (m2): - Potential floor space (m2): - Potential Jobs:** -

Community Facilities Type: - Existing Floor space (m2): - Potential floor space (m2): -

Public Open Space Type: - Deficiency Area - Potential OS: -

Key Transport Infrastructure Considerations (See General Planning Information) Bus Routes: Yes Rail / Tube: - Roads / Juncs: - Traffic Management: Yes Cycle Routes: Yes Pedestrian Routes: Yes City Car Club: Yes Green Travel Plan: - Servicing : Yes Car Parking: Yes Comments: Contribution to proposed cycle route and traffic management – to prevent rat running

Site Adjustment Potential Units / Jobs: Justification: Increased PR due to town centre location

* This indicative development capacity should be used as an approximate guide only – potential floor space is based upon an estimation using site coverage and building heights. Where uses currently exist but the floorspace is unknown this is indicated using the symbol u/k **Jobs estimation see appendices

2 Site 91 SITE LOCATION, DESCRIPTION AND PLANNING STATUS

Site description  Prominent site in the heart of Greenford town centre  At town centre cross roads with Ruislip Road (The Broadway) and Greenford Road  The site consists of a 2 storey retail unit off Greenford Road  Poor quality development at such a prominent location

Town planning Land use/Context  Within Greenford TC Envelope  District Centre designation  Buildings of Façade or Group Value  Uses - A1, A2, A3 - (Shops, professional, food and drink)

Current site activity  Active retail

Current planning/development control status  No recent relevant planning history

Relevant Policy Considerations  Community & Local Neighbourhood Renewal Strategy  Greenford Town Centre Strategy

Current access context  On strategic routes - A4127 and B455  Easy access to Western Avenue - A40  Within 50m of number of 2 bus stops serving 6 bus routes linking Ealing Broadway  On proposed and designated cycle route  Speed restrictions along Ruislip Road East  Rear access from Clifton Road

CONSTRAINTS AND OPPORTUNITIES

Constraints  Should be considered in conjunction with 320 Ruislip Road East  Existing active uses  Backing onto residential properties  Servicing from Clifton Road could extend to other retail units adjoining

Opportunities  Highly accessible site in a town centre location  Combined TC/gateway site with high street frontage  Precedent set for 3 storey frontage onto the Broadway  Mixed use opportunity  Improved architectural quality and pedestrian environment  Introduce quality residential

3 Site 91 DEVELOPMENT PRINCIPLES

Preferred Uses/Mix  Mixed use - retail, leisure and residential  Rear servicing

Urban Form  Site/block layout  Perimeter block development  Address the high street with active uses, particularly at ground floor  Take cue from existing developments Character  Town centre with mix of scales and uses; permeable frontages and quality public realm  Potential to improve character of the town centre  Linkages to site no. 90

Access/Transport  Possibly junction improvements at The Broadway and Greenford Road  Parking restraint - Zone 1 parking - maximum parking requirement is lower

Public Open Space/Public Environment  Improved public realm environment

Land Use development and Management Issues  TC Management Contributor  Site requires a Flood Risk Assessment as it is within the Fluvial Flood Plain

4 Site 91 INDICATIVE DEVELOPMENT DIAGRAM*

Design Principles  Perimeter block development  Maintain building line  Three floors - two residential over retail leisure  Rear vehicular access/servicing off Clifton  Parking to rear  Traffic management to prevent rat running  Linkages to site 90

* This diagram provides a possible site layout only and should not be seen as prescriptive. Further study into details may give rise to alternative options ands the final scheme will need to meet all relevant policies.

5 Site 91 SITE PHOTO

AERIAL PHOTO

6 Site 91