Media Opportunities 2021
Information in this document is confidential and strictly for the purposes of this presentation. REACHING OUT TO 100% OF YOUR DESIRED AUDIENCE
Strategic Close proximity to key locations Duty-Free Shops and Business Lounges BIG, BOLD, BEAUTIFUL
100% Coverage of the Passenger Journey
REACH & FREQUENCY
2 Information in this document is confidential and strictly for the purposes of this presentation. TERMINAL OVERVIEW 44 Operating Airlines T1 Reach Out To a Mix Of International & Regional Passengers
• Air China • Fiji Airways • Myanmar Airways International • Air France • Finnair • Philippine Airlines • Air Mauritius • GoAir • Qantas • Air Niugini • GX Airlines • Qatar Airways • AirAsia • Hainan Airlines • Regent Airways • All Nippon Airways • Hebei Airlines • Royal Brunei Airlines • Bangkok Airways • IndiGo • Scoot • Biman Bangladesh Airlines • Japan Airlines • Shandong Airlines • British Airways • Jeju Air • Shenzhen Airlines • Cathay Pacific • Jetstar Airways • Sichuan Airlines • Cebu Pacific • Juneyao Airlines • Spring Airlines • China Southern Airlines • KLM • Thai Airways • Chongqing Airlines • Korean Air • Turkish Airlines • Druk Air • Lion Air • Urumqi Air • Emirates • Malaysia Airlines • VietJet Air • XiamenAir
24 Operating Airlines T3 Best Hub To Target A Premium International Audience Temporary • Singapore Airlines • Etihad Airways • SriLankan Airlines Upgrading in • SilkAir • EVA Air • Swiss International Air Lines Suspended • Air New Zealand • Garuda Indonesia • Thai Lion Air Progress • Asiana Airlines • LOT Polish Airlines • United Airlines (estimated completion in 2022) • Batik Air • Lufthansa • US-Bangla Airlines • China Airlines • Malindo Air • Vietnam Airlines • China Eastern Airlines • Myanmar National • Vistara • Ethiopian Airlines Airlines • Saudia
5 Information in this document is confidential and strictly for the purposes of this presentation. SINGAPORE CHANGI AIRPORT
MEDIA OPPORTUNITIES TERMINAL 1
Information in this document is confidential and strictly for the purposes of this presentation. TERMINAL 1 INDEX
Departure & Transit Arrival All
Check-In Gallery Lightbox I Arrival Lightbox Digital Network I
Retail Bridge Wrap I Digital Tower
Transit Lightbox Immigration Lightbox I
Business Lounge Digital Billboard Arrival Immersive Walkway
Concourse Pillar Banner Network Digital & Static Baggage Carousel Network I
Baggage Claim Lightbox
Taxi Stand Network I
7 Information in this document is confidential and strictly for the purposes of this presentation. CHECK - IN GALLERY LIGHTBOX I
High visibility among departing passengers
The only high impact platform located at T1 check-in area, reaching out to departing passengers.
Coverage: T1 Departure Check-In
No of Units: 2 (sold as a package)
Type: Landscape Lightbox
Format: MS: 14.99m (W) x 2.35m (H) DS: 14.88m (W) x 2.28m (H)
Media Rate: S$27,000 / week
Production Cost: S$12,000
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 8 Information in this document is confidential and strictly for the purposes of this presentation. CHECK - IN GALLERY LIGHTBOX I
Lotte Duty Free
The Shilla Duty Free
9 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL BRIDGE WRAP I
Prominent site close to store
Located at the heart of the duty-free area and visible from long viewing distances, reaching out to all departing passengers.
Coverage: T1 Transit Duty-Free Area
No of Units: 2 (sold as a package)
Type: Sticker Wrap
Format: DS: 9.64m (W) x 1.65m (H)
Media Rate: S$19,000 / week
Production Cost: S$8,000
Min. Booking: 13 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 10 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL BRIDGE WRAP I
Lotte Duty Free
The Shilla Duty Free
11 Information in this document is confidential and strictly for the purposes of this presentation. TRANSIT LIGHTBOX
Prominent site with head-on visibility
Illuminated platform with head-on visibility within the retail area, with long viewing distance, reaching out to all departing passengers.
Coverage: T1 Transit Duty-Free Area
No of Units: 2 (sold as a package)
Type: Landscape Lightbox
Format: MS: 8.8m (W) x 2.8m (H) DS: 8.68m (W) x 2.68m (H)
Media Rate: S$22,600 / week
Production Cost: S$7,800
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 12 Information in this document is confidential and strictly for the purposes of this presentation. TRANSIT LIGHTBOX
Lotte Duty Free
The Shilla Duty Free
13 Information in this document is confidential and strictly for the purposes of this presentation. BUSINESS LOUNGE DIGITAL BILLBOARD
Targeted reach to business travellers
Located near the entrance of the T1 business lounge, visible to all passengers and captures the attention of business & first class passengers.
Coverage: T1 Transit Duty-Free Area
No of Units: 1
Spot Duration: 10 seconds
Min. SOT: 16%
Type: Digital Billboard Display (Landscape)
Format: 7.2m (W) x 2.64m (H)
Media Rate: S$12,800 / week
Production Cost: S$1,200 / creative upload
Min. Booking: 4 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 14 Information in this document is confidential and strictly for the purposes of this presentation. BUSINESS LOUNGE DIGITAL BILLBOARD
Lotte Duty Free
The Shilla Duty Free
15 Information in this document is confidential and strictly for the purposes of this presentation. CONCOURSE PILLAR BANNER NETWORK
Multiple exposure along main walking route
Ensures repeated ad exposure and impact along a stretch that reaches out to passengers near boarding gates.
Coverage: T1 Transit Concourse
No of Units: 16 single-faced units (sold as a package)
Type: Portrait Banner Wrap
Format: 8 Pillars: 0.96m (W) x 2.59m (H) 6 Pillars: 1.1m (W) x 2.59m (H) 1 Pillar: 1.1m (W) x 2.35m (H) 1 Pillar: 1.1m (W) x 2.34m (H)
Media Rate: S$17,600 / week
Production Cost: S$9,500
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 16 Information in this document is confidential and strictly for the purposes of this presentation. CONCOURSE PILLAR BANNER NETWORK
Arriving Passenger Traffic Flow
Lotte Duty Free
The Shilla Duty Free
17 Information in this document is confidential and strictly for the purposes of this presentation. ARRIVAL LIGHTBOX
Impactful site greeting arriving passengers
Located next to the escalator leading to the immigration counters, capturing the attention of arriving passengers.
Coverage: T1 Arrival Immigration
No of Units: 2 (sold as a package)
Type: Portrait Lightbox
Format: MS: 1.67m (W) x 2.48m (H) DS: 1.6m (W) x 2.4m (H)
Media Rate: S$14,500 / week
Production Cost: S$2,500
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 18 Information in this document is confidential and strictly for the purposes of this presentation. ARRIVAL LIGHTBOX
Arriving Passenger Traffic Flow
Lotte Duty Free
The Shilla Duty Free
19 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL TOWER
Prominent tower with high visibility
A spectacular landmark dominating the immigration hall to engage all arriving, departing & transiting passengers.
Coverage: T1 Arrival Immigration
No of Units: 2 (sold as a package)
Spot Duration: 20 seconds
Min. SOT: Exclusive: 100% Non-Exclusive: 33%
Type: Digital 7m High Tower
Format: 3-faced Digital Pillar (Portrait) comprises 9 units of 80” screens
Cladding Sticker Wrap 1.8m (W) x 1.05m + 1.05m +1.06m (H) x 3 faces
Media Rate: Exclusive: S$60,000 / week Non-Exclusive: S$28,000 / week With Cladding: +30% loading to media rate
Production Cost: S$5,000 onwards
Min. Booking: 4 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 20 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL TOWER
Lotte Duty Free
The Shilla Duty Free
21 Information in this document is confidential and strictly for the purposes of this presentation. IMMIGRATION LIGHTBOX I
Statement site with long dwell time
An impactful site with long dwell time located right above the immigration counters, reaching out to all arriving passengers.
Coverage: T1 Arrival Immigration
No of Units: 2 (sold as a package)
Type: Landscape Lightbox
Format: MS: 17.77m (W) x 4.95m (H) DS: 17.7m (W) x 4.88m (H)
Installation Time: Min. 2 nights
Media Rate: S$50,800 / week
Production Cost: S$39,000
Min. Booking: 26 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 22 Information in this document is confidential and strictly for the purposes of this presentation. IMMIGRATION LIGHTBOX I
Lotte Duty Free
The Shilla Duty Free
23 Information in this document is confidential and strictly for the purposes of this presentation. ARRIVAL IMMERSIVE WALKWAY
Creative canvas for brands
The only site in Changi Airport that envelops arriving passengers in an immersive brand experience. Utilise high- definition projection capabilities to engage a captive audience along this extended walkway.
Coverage: T1 Arrival Baggage Claim
No of Units: 2 Long Walls & 2 Short Walls
Type: Sticker Wall Wrap & Projection
Format: Long Wall 35m (W) x 3.74m (H)
Short Wall 15.28m (W) x 3.02m (H)
Media Rate: S$29,400 / week
Production Cost: S$12,800 sticker coverage & projection S$5,000 projection only
Min. Booking: 13 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 24 Information in this document is confidential and strictly for the purposes of this presentation. ARRIVAL IMMERSIVE WALKWAY
Projection Lotte Duty Free
Sticker The Shilla Duty Free
25 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL & STATIC BAGGAGE CAROUSEL NETWORK I
Maximum reach targeting arriving passengers
Maximise brand exposure to arriving passengers through repeated displays at an area with long dwell time. Displays are dynamic content enabled.
Coverage: T1 Arrival Baggage Claim
No of Units: Double Impact: 10 double-faced units (10 digital & 10 paper faces) Digital Pack: 10 digital faces
Spot Duration: 15 seconds
Min. SOT: 25%
Type & Format: Digital Landscape comprises 3 units of 55” screens
Lightbox Landscape MS: 3.69m (W) x 0.73m (H) DS: 3.63m (W) x 0.67m (H)
Media Rate: Double Impact: S$17,600 / week Digital Pack: S$14,000 / week
Production Cost: Double Impact: S$5,500 for paper sides & S$1,200 / creative upload Digital Pack: S$1,200 / creative upload
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 26 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL & STATIC BAGGAGE CAROUSEL NETWORK I
Digital Baggage Carousel Network I Lotte Duty Free
The Shilla Duty Free Static Baggage Carousel Network I 27 Information in this document is confidential and strictly for the purposes of this presentation. BAGGAGE CLAIM LIGHTBOX
Constant presence in area targeting arriving passengers
Platform located in an area with a long dwell time to capture the attention of arriving passengers and audiences waiting at the arrival area. Lightboxes are always switched on for visibility throughout the day.
Coverage: T1 Arrival Baggage Claim
No of Units: 2 (sold as a package)
Type & Format: Landscape Lightbox VS: 10.34m (W) x 2.1m (H) MS: 10.41m (W) x 2.17m (H)
Media Rate: S$12,000 / week
Production Cost: S$6,000
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 28 Information in this document is confidential and strictly for the purposes of this presentation. BAGGAGE CLAIM LIGHTBOX
Lotte Duty Free
The Shilla Duty Free
29 Information in this document is confidential and strictly for the purposes of this presentation. TAXI STAND NETWORK I
Engaging platform leaving a lasting impression
The final touch points of arriving passengers’ journey, reaching out to arriving passengers before they enter the city.
Coverage: T1 Arrival Taxi Stand
No of Units: 2
Type: Landscape Lightbox
Format: MS: 4.97m (W) x 2.17m (H) DS: 4.92m (W) x 2.12m (H)
Media Rate: S$6,000 / week
Production Cost: S$4,000
Min. Booking: 13 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 30 Information in this document is confidential and strictly for the purposes of this presentation. TAXI STAND NETWORK I
Lotte Duty Free
The Shilla Duty Free
31 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL NETWORK I
Multiple exposure close to store
Heighten your brand recall through presence at multiple touchpoints, reaching out to all passengers across Terminal 1.
Coverage: Terminal 1
No of Units: 23
Spot Duration: 10 seconds
Min. SOT: 11%
Type: Digital
Format: 85” Digital MUPI
Media Rate: S$24,150 / week
Production Cost: S$1,200 / creative upload
Min. Booking: 2 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 32 Information in this document is confidential and strictly for the purposes of this presentation.
DIGITAL NETWORK I
D01 D02
D04 D03
Lotte Duty Free
The Shilla Duty Free
33 Information in this document is confidential and strictly for the purposes of this presentation. SINGAPORE CHANGI AIRPORT
MEDIA OPPORTUNITIES TERMINAL 3
Information in this document is confidential and strictly for the purposes of this presentation. TERMINAL 3 INDEX
Departure & Transit Arrival All
Check-In Gallery Digital Billboard Arrival Landscape Lightbox Digital Network III
First Class Check-In Wallwrap Immigration Wallwrap III
King-Size Lightbox Digital & Static Baggage Carousel Network III
Retail Panoramic Lightbox
Retail Bridge Wrap III
Business Lounge Digital Billboard III
Digital 360°
Concourse Lightbox Network III
57 Information in this document is confidential and strictly for the purposes of this presentation. CHECK - IN GALLERY DIGITAL BILLBOARD
Outstanding site dominating check-in area
The only platform located at T3 check-in area, reaching out to all departing passengers.
Coverage: T3 Departure Check-In
No of Units: 2 (sold as a package)
Spot Duration: 15 seconds
Min. SOT: 25%
Type: Digital LED Billboard Display (Portrait)
Format: 4.1m (W)x 5.2m (H)
Media Rate: Please contact us for more information
Min. Booking: 4 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. Click here to watch it in action 58 Information in this document is confidential and strictly for the purposes of this presentation. CHECK - IN GALLERY DIGITAL BILLBOARD
Lotte Duty Free
The Shilla Duty Free
59 Information in this document is confidential and strictly for the purposes of this presentation. FIRST CLASS CHECK - IN WALLWRAP
Clutter-free site targeting premium travellers
Located directly outside the first class check-in area at T3, site allows brands to effectively reach out to all first class passengers.
Coverage: T3 Departure First Class Check-In
No of Units: 1
Type: Sticker Bleed
Format: 21.62m (W)x 3.05m (H)
Media Rate: S$9,000 / week
Production Cost: S$29,000
Min. Booking: 13 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 60 Information in this document is confidential and strictly for the purposes of this presentation. FIRST CLASS CHECK - IN WALLWRAP
Lotte Duty Free
The Shilla Duty Free
61 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL KING - SIZE LIGHTBOX
Statement site for portrait visuals close to store
First head-on site right after immigration, located within duty-free area, reaching out to all departing passengers.
Coverage: T3 Transit Duty-Free Area
No of Units: Pack A / B 2 units in each pack (each pack sold as a package)
Type: Portrait Lightbox
Format: MS: 4.96m (W) x 7.86m (H) DS: 4.88m (W) x 7.78m (H)
Media Rate: S$31,900 / week
Production Cost: S$21,000
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 62 Information in this document is confidential and strictly for the purposes of this presentation. KING - S I Z E LIGHTBOX
Package A Lotte Duty Free
The Shilla Duty Free Package B 63 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL PANORAMIC LIGHTBOX
Prominent site close to store
Lightbox with head-on visibility and long viewing distance, located within duty-free area, reaching out to all departing passengers.
Coverage: T3 Transit Duty-Free Area
No of Units: 2 (sold as a package)
Type: Landscape Lightbox
Format: 11A MS: 11.29m (W) x 4.86m (H) DS: 11.85m (W) x 4.66m (H)
11B MS: 11.27m (W) x 4.78m (H) DS: 11.80m (W) x 4.58m (H)
Media Rate: S$35,700 / week
Production Cost: S$26,500
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 64 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL PANORAMIC LIGHTBOX
Lotte Duty Free
The Shilla Duty Free
65 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL BRIDGE WRAP III
Strategically positioned in the middle of the retail transit area
Located at the heart of the duty-free area and visible from long viewing distances, reaching out to all departing passengers.
Coverage: T3 Transit Duty-Free Area
No of Units: 4 (sold as a package)
Type: Sticker Wrap
Format: MS: 8.85m (W) x 2.85m (H) DS: 8.75m (W) x 2.75m (H)
Media Rate: S$18,000 / week
Production Cost: S$28,000
Min. Booking: 26 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 66 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL BRIDGE WRAP III
Lotte Duty Free
The Shilla Duty Free
67 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL LIFT WRAP
Prominent site close to store
Strategically positioned in the heart of the retail transit area, reach 100% of departing and transiting passengers.
Coverage: T3 Transit Duty-Free Area
No of Units: 2 (sold as a package)
Type: Lift Wrap
Format: North Lift Panel A: 3.55m (W) x 6.97m (H) Panel B: 2.85m (W) x 6.97m (H)
South Lift Panel A: 3.55m (W) x 6.97m (H) Panel B: 2.86m (W) x 6.97m (H)
Media Rate: S$22,000 / week
Production Cost: S$24,000
Min. Booking: 13 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 70 Information in this document is confidential and strictly for the purposes of this presentation. RETAIL LIFT WRAP
Lotte Duty Free
The Shilla Duty Free
71 Information in this document is confidential and strictly for the purposes of this presentation. BUSINESS LOUNGE DIGITAL BILLBOARD III
Targeted reach to business travellers
Strategically located right outside the KrisFlyer lounge, reaching premium international business & first class passengers.
Coverage: T3 Transit Business Lounge
No of Units: 1
Spot Duration: 10 seconds
Min. SOT: 16%
Type: Digital Billboard Display (Landscape)
Format: 7.2m (W) x 2.64m (H)
Media Rate: S$14,800 / week
Production Cost: S$1,200 / creative upload
Min. Booking: 4 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 72 Information in this document is confidential and strictly for the purposes of this presentation. BUSINESS LOUNGE DIGITAL BILLBOARD III
Lotte Duty Free
The Shilla Duty Free
73 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL 360 °
Impactful 360° digital site
An iconic gateway, reaching out to all arriving & departing passengers in T3
Coverage: T3 Transit Concourse
No of Units: 2 (sold as a package)
Min. SOT: 100%
Type & Format: 4-faced LCD Digital Pillar 1.73m (W) x 4.1m (H) (comprises 12 units of 46” screens / face)
Bulkhead Lightbox MS: 7.51m (W) x 1.96m (H) DS: 7.37m (W) x 1.82m (H)
Media Rate: Please contact us for more information
Min. Booking: 52 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 74 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL 360 °
Arriving Passenger Traffic Flow
4-Faced LCD Digital Pillar Lotte Duty Free
The Shilla Duty Free Bulkhead Lightbox 75 Information in this document is confidential and strictly for the purposes of this presentation. CONCOURSE LIGHTBOX NETWORK III
Extensive exposure along walking route
Located along the connecting walkway, capturing attention of all departing and arriving passengers at neighbouring gates
Coverage: T3 Transit Concourse
No of Units: Pack A / B 4 units in each pack (each pack sold as a package)
Type: Landscape Lightbox
Format: MS: 9.44m (W) x 3.94m (H) DS: 9.38m (W) x 3.88m (H)
Media Rate: S$24,600 / week / pack
Production Cost: S$18,000 / pack
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 76 Information in this document is confidential and strictly for the purposes of this presentation. CONCOURSE LIGHTBOX NETWORK III
Arriving Passenger Traffic Flow
Package A Lotte Duty Free
The Shilla Duty Free Package B 77 Information in this document is confidential and strictly for the purposes of this presentation. ARRIVAL LANDSCAPE LIGHTBOX
Eye-catching, clutter-free exposure
Impactful site located right before the immigration counters, reaching out to all arriving audiences.
Coverage: T3 Arrival Immigration
No of Units: 2 (sold as a package)
Type: Landscape Lightbox
Format: MS: 8.05m (W) x 3.05m (H) DS: 7.99m (W) x 2.99m (H)
Media Rate: S$28,900 / week
Production Cost: S$9,900
Min. Booking: 26 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 78 Information in this document is confidential and strictly for the purposes of this presentation. ARRIVAL LANDSCAPE LIGHTBOX
Lotte Duty Free
The Shilla Duty Free
79 Information in this document is confidential and strictly for the purposes of this presentation. IMMIGRATION WALLWRAP III
Prominent site dominating immigration area
High impact site located above the immigration counters, dominating the arrival hall reaching out to all arriving passengers, including transfer passengers.
Coverage: T3 Arrival Immigration
No of Units: 2 (sold as a package)
Type: Sticker Wrap
Format: North Immigration MS: 35.6m (W) x 5.5m (H) DS: 35.2m (W) x 5.1m (H)
South Immigration MS: 38m (W) x 5.5m (H) DS: 37.6m (W) x 5.1m (H)
Media Rate: S$65,800 / week
Production Cost: S$92,000
Min. Booking: 26 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 80 Information in this document is confidential and strictly for the purposes of this presentation. IMMIGRATION WALLWRAP III
Lotte Duty Free
The Shilla Duty Free
81 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL & STATIC BAGGAGE CAROUSEL NETWORK III
Maximum reach targeting arriving passengers
Maximise brand exposure to arriving passengers through repeated displays at an area with long dwell time. Displays are dynamic content enabled.
Coverage: T3 Arrival Baggage Claim
No of Units: Double Impact: 6 double-faced units (6 digital & 6 paper faces) Digital Pack: 6 digital faces
Spot Duration: 15 seconds
Min. SOT: 25%
Type & Format: Digital Landscape comprises 3 units of 55” screens
Lightbox Landscape MS: 3.69m (W) x 0.73m (H) DS: 3.63m (W) x 0.67m (H)
Media Rate: Double Impact: S$17,600 / week Digital Pack: S$14,000 / week
Production Cost: Double Impact: S$3,300 for paper sides & S$1,200 / creative upload Digital Pack: S$1,200 / creative upload
Min. Booking: 8 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. Click here to watch a recent campaign video 82 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL & STATIC BAGGAGE CAROUSEL NETWORK III
Digital Baggage Carousel Network III Lotte Duty Free
Static Baggage Carousel Network III The Shilla Duty Free
83 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL NETWORK III
Multiple exposure close to store
Heighten your brand recall through presence at multiple touchpoints, reaching out to premium international passengers across Terminal 3. Screens have dynamic content capabilities.
Coverage: Terminal 3
No of Units: 27
Spot Duration: 10 seconds
Min. SOT: 11%
Type: Digital
Format: 85” Digital MUPI
Media Rate: S$28,000 / week
Production Cost: S$1,200 / creative upload
Min. Booking: 2 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 84 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL NETWORK III
Lotte Duty Free
The Shilla Duty Free
85 Information in this document is confidential and strictly for the purposes of this presentation. TROLLEY NETWORK
Capture audiences on-the-go
The only mobile advertisement network across all terminals, reaching out to 100% of passengers.
Coverage: Terminals 1 and 3
No of Units: 10,500
Type: Paper Wrap
Format: Basket Panel 0.44m (W) x 0.08m (H)
Back Panel 0.52m (W) x 0.32m (H)
Front Panel 0.52m (W) x 0.35m (H)
Media Rate: S$10,000 / week (1,000 units)
Production Cost: S$47 / piece (1k pcs) S$33 / piece (2.5k pcs)
Min. Booking: 26 weeks
Max. Booking: 52 weeks
JCDecaux reserves the right to change these rates at any time without prior notice. 134 Information in this document is confidential and strictly for the purposes of this presentation. BOOKING TERMS
1. The media rates are valid for campaign running from 1st January to 31st December 2021. JCDecaux reserves the right to change these rates at any time without prior notice.
2. 30% loading applies for booking period shorter than the minimum booking period stipulated.
3. 20% peak period loading applicable for all digital platform:
4th February 2021 to 24th February 2021 (4 Weeks) 01st July 2021 to 31st August 2021 (9 Weeks) 30th September 2021 to 13th October 2021 (2 Weeks) 02nd December 2021 to 05th January 2022 (5 Weeks)
4. 30% - 50% loading is applicable for creative executions such as sticker bleeds, 2D/3D protrusions, etc.
5. For non-digital bookings longer than 6 months, change of visual every 6 months is required.
6. For digital bookings longer than 3 months, change of visual every 3 months is required with the exception of 85’’ digital network.
7. All creative executions are subject to final approval by the relevant authorities.
8. 10% agency commission is only applicable to media rates only, production cost is non-agency commissionable.
9. All rates quoted are in Singapore Dollar (S$) and subjected to 7% GST.
135 Information in this document is confidential and strictly for the purposes of this presentation. ADVERTISING GUIDELINES
1. Only soft-sell advertisements are permitted to be displayed on all advertising sites in Terminals 1, 2, 3 & 4.
2. All advertisements are to be approved before they are displayed at Changi Airport. All advertisements should comply with the following guidelines:
• Soft-sell advertisements should contain no less than 70% pictorial content. Dominating or obtrusive picture of the advertised products will not qualify as being part of the pictorial content; and
• Advertisements with pure white background may not be approved for display at Changi Airport.
• Advertisements which are truncated (truncation refers to visuals which have many boxed-up images or borders) are discouraged.
• Mention of Airport retail store location is required for all Terminals (if any) in order to include downtown boutique store locations. Downtown stores should not state unit number or include promotional messages.
• Advertisements which are predominantly text-based or which contain excessive text are discouraged.
3. The advertisement guidelines are subject to review and changes by the relevant authorities as and when required.
136 Information in this document is confidential and strictly for the purposes of this presentation. JCDECAUX SINGAPORE
Phone: +65 6333 6639 Fax: +65 6333 6177 Mailing Address: 8 Temasek Boulevard, #33-02 Suntec City Tower 3, Singapore 038988
137 Information in this document is confidential and strictly for the purposes of this presentation.