Industry Expert – Navneet Kapoor to Become First Indian, Awarded the Doctorate of Philosophy by : INVC Team Published on : 23 Sep, 2018 12:00 AM IST

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Industry Expert – Navneet Kapoor To Become First Indian, Awarded The Doctorate Of Philosophy By : INVC Team Published On : 23 Sep, 2018 12:00 AM IST

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New Delhi , India being one of the fastest growing advertisement market in Asia and a large market of travel and tourism. The launch of several branding and marketing initiatives has provided a focused impetus to growth in the tourism sector. Adding another feather to India’s pride is Navneet Kapoor, Founder & CEO - Square Brand Communication Group. He has been awarded the Doctorate of Philosophy in Brand Management & Communication and Specialisation in Tourism Management by SORBON, French Institute of Higher Learning, France, for his constant contribution in tourism communication. This is the ﬁrst time someone from Indian advertising industry has received this honor in the tourism sector.

On receiving this honour, Mr.Navneet Kapoor, said “It is a pleasure to be honoured by SORBON French Institute of Higher Learning. I hope to get more opportunities to learn, think and explore the beautiful states of India. I look forward to serve this sector with the best of my communication ability and take the beauty of Incredible India to more people” Navneet Kapoor laid the foundation for Square Brand Communication Group in the year the 1992. Since, then the agency has shared brand beliefs of many organizations and helped them in shaping their consumer’s perception. He had served many prestigious travel & tourism clients and had gained a keen understanding of this sector. Today, Mr.Kapoor is identiﬁed as a communication expert in the ﬁeld of Tourism & Hospitality. His experience as a strategist in tourism and travel sector started with the launch of the famous Star Cruises in India. Post this success, he went on to design some winning communication strategies based on market insights for various brands in this sector. As an innovative strategist, he was the guiding force behind the phenomenal success of many national level campaigns for Himachal Tourism, Uttarakhand Tourism, ITDC and Assam Tourism. He roped in former Miss World and actress Priyanka Chopra as a face for ‘Awesome Assam’, a campaign to promote Assam on a global platform. He had conceptualized the promotion of Namami Brahmaputra event for Assam. A theme song dedicated to the beauty and might of River Brahamputra, where the opening lines of the song were rendered by the legendary superstar Shri Amitabh Bachchan. The song was composed by famous music director Papon, written by National Award Winner Swanand Kirkire. And 20 leading Bollywood singers from Shaan, Kailash Kher, Shubha Mudgal to Sonu Nigam, Sheya Ghoshal and Shankar Mahadevan, many great singers of India rendered their voice to the song. Being in this industry for 38 years, Navneet Kapoor has an in-depth knowledge which has paved a way for the agency to work with various prestigious and coveted clients with successful results.

URL : https://www.internationalnewsandviews.com/industry-expert-navneet-kapoor-to-become-ﬁrst-indian-awarded-the-doctorate- of-philosophy/

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