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Annual Report 2017 Contents
01 02 03 STRATEGIC CORPORATE FINANCIAL REPORT GOVERNANCE STATEMENTS REPORT
6 Overview 94 Financial review 158 Governance structure 194 Consolidated 6 About this report financial statements 7 Mission, vision and values 104 Information оn alternative 168 How we manage risk 8 Key highlights performance measures 200 Notes to the consolidated 18 Chairman's statement 180 Supervisory financial statements 22 Our business model 108 Product safety and Management Boards 26 Russia’s food retail market and production quality 255 Company financial statements 34 Strategic review 182 Report of the Supervisory 114 Retail operations infrastructure Board 34 CEO statement 116 Logistics 258 Notes to the company 40 Our strategy in action 122 Transport financial statements 46 Geography of operations 188 Remuneration 126 Innovation and information technologies 50 Leadership team 264 Other information 134 Sustainability 56 Review by formats 134 Stakeholder engagement 56 Pyaterochka proximity stores 265 Independent auditor’s 136 Business conduct review 72 Perekrestok supermarkets report 138 People review 84 Karusel hypermarkets 146 Occupational health and safety 149 Environmental review 152 Community investment review
All sections under Part 1 ‘Strategic Report’ and Part 2 ‘Corporate Governance Report’, with the exception of the Chairman’s statement, Supervisory Board Report and Remuneration Report, together form the Management Report (“bestuursverslag”) within the meaning of section 2:391 of the Dutch Civil Code. X5 RETAIL GROUP | ANNUAL REPORT 2017 STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS
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This year’s report includes symbols that represent each of Russia’s republics, illustrating our commitment to meeting the needs of Russia’s diverse population.
2 3 01 Strategic report
6 Overview
34 Strategic review
56 Review by formats
94 Financial review
104 Information оn alternative performance measures
108 Product safety and production quality
114 Retail operations infrastructure
134 Sustainability X5 RETAIL GROUP | ANNUAL REPORT 2017 STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS Overview About this report Mission, vision and values In this report, we aim to inform our readers about material issues that have the potential to impact our business and to explain Х5 Retail Group is Russia’s leading food retailer. how this influences our strategy, our operations, our financial We create, develop and manage a portfolio of retail Our goal is to be performance, the long-term sustainability of our business and formats with distinct value propositions and brands the value we seek to create for our stakeholders. that together target all categories of Russian customers. #1 in the hearts We are a large business with a sustainable track record of more than 20 years. The Company has of Russian consumers evolved from its roots as an entrepreneurial This report aims to answer key Corporate governance initiative to build a leading Russian retailer that is questions such as: and risk management committed to adopting international best practices. Today, X5 is a business that draws on its entrepre- Values In the following sections of this report, we provide our insights towards X5 continues to implement robust corporate neurial nature to drive growth in the food retail answering the following core questions: governance practices that meet or exceed the sector. It is a client-oriented business that strives In order to achieve our mission and our strategic goals and to make our requirements of the UK, European and Russian reg- to create value for its customers, shareholders, vision a reality, we adhere to a set of values that we believe are best • What does X5 Retail Group do, and what are the circumstances under ulations that govern our activities. As a large and suited to our business: which it operates? employees and other stakeholders. rapidly expanding business that is at the forefront • How does X5 Retail Group’s governance structure support its ability to Customer orientation: Effective operating model: of innovation in its sector, the sustainability of our create value for stakeholders in the short, medium and long term? in addition to excellence in every X5 aims to decentralise its oper- success is due, to a significant degree, to the proper • What is X5 Retail Group’s business model, why did we choose this mod- store, we leverage technology ations by giving each of its retail and smooth functioning of our governance and risk el and what makes it unique? and innovations to better adapt formats significant responsibility management systems. • What are the specific risks and opportunities that affect the Company’s to changing demand and to make for the success of their segment of ability to create value for stakeholders in the short, medium and long For more details, please refer to pages 156-191 Mission it possible to bring each of our the business. term? customers a more personalised • What are the Company’s key strategic goals, and how does it intend to X5 believes that it should offer all of its customers shopping experience in an effi- Intelligent organic growth: achieve them? in all regions, regardless of income level, accessible Determining our material issues cient manner. we expanded our selling space by • To what extent did the Company achieve its strategic objectives for the food products and modern retail services. X5 is a more than 1 million sq m in 2017, reporting period, and what was the effect on the value of the Company We have determined the material issues to include company capable of delivering this by leveraging its Innovation: and 87% of our growth was organ- for stakeholders? in this report based on management’s under- scale and the value proposition of its portfolio of technology is changing our indus- ic. We are constantly optimising • What are the key challenges and uncertainties that the organisation is standing of our business model, risks and oppor- retail brands. try with ever-greater speed, and store opening procedures. likely to encounter in pursuing its strategy, and what are the potential tunities, and stakeholder interests. Management we intend to be at the forefront of implications for the business model and future performance? We aim to fulfil our mission by: uses a variety of tools to remain informed about this technological transformation, Efficiency: • How does the Company determine which matters are worth including the material issues facing the Company, including • Satisfying the food needs and desires of the developing and implementing we are always seeking ways to in the annual report, and how are such matters quantified or evaluated? regular internal analysis and reporting mechanisms, Russian consumer new ways to increase efficiency improve the efficiency of our market research, external polling and research and better meet our customers’ operations, optimising business • Acting as a reliable partner for national and Corporate responsibility products, as well as feedback received directly from shopping needs. processes to enable us to do our key stakeholders. While no formalised polling of regional food producers job better and more efficiently. In order to secure the long-term sustainability of our business model stakeholders has been conducted for the purpose • Investing to expand Russia’s modern food retail Strong leadership: and our operations, we are constantly reviewing and monitoring our of determining material issues, it is the belief of infrastructure our management team consists of interaction with stakeholders and the material issues that could affect our management that this report addresses how we experienced and highly qualified business. interact with and create value for stakeholders in professionals, and we have im- We discuss our investments in human capital, health and safety, reducing a comprehensive manner. Vision plemented long- and short-term our impact on the environment, and the local communities where we incentive programmes to align operate. We provide details on how our governance systems have been On a sustainable basis, X5 aims to become the management interests with our adapted to the changing business environment, and how we maintain recognised leader of the Russian food market and goals of sustainable, long-term, relationships with our key stakeholders. the #1 food store in the hearts of Russian consumers. profitable growth for the business.
For more details, please refer to pages 134-155
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Key highlights Stable, sustainable growth
In 2017, we strengthened our position as We strengthened our lead as Russia’s #1 Our rapid expansion continued in 2017, and we ended the Russia’s leading food retailer, expanding food retailer. We extended our lead over year with a total of 12,121 stores, having added 2,934 stores our truly multi-format business model the other largest players in 2017, as we throughout the year. With a consistent focus on innovation, and accelerating our pace of growth, maintained our focus on sustainable and efficiency and quality, we aim to deliver on our strategic while continuously innovating to improve high-quality growth, and by consistently targets of sustainable and rapid growth of our multi-format efficiency and enhance our customer providing customers with a high-quality food retail business, creating value for our customers to the value proposition. value proposition in every one of our benefit of all of our stakeholders. stores in Russia.
2017 operating and financial highlights
Revenue Selling Like-for-like Like-for-like Net debt/ Adjusted increased space grew sales traffic EBITDA EBITDA by 25.3% year-on-year by 27.4% year-on-year improved by 5.4% increased by 3.0% was 1.73x to RUB 1,295 billion primarily by 1,178 ths sq m year-on-year year-on-year, the highest level the lowest level in X5's public margin due to organic growth increasing across all since 2009 history was 7.7% major formats maintained at the same level as in 2016
8 9 X5 RETAIL GROUP | ANNUAL REPORT 2017 STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS
Selling space expansion
In 2017 we added
The 1.2 million sq m of selling space we added in 2017 is equivalent to around 50 Red Squares.
This represents a new all-time record for X5 Retail Group, and the first time we have added more than 1 million sq m of selling space in a single year.
* The area of Red Square is approximately 23,100 sq m
10 11 X5 RETAIL GROUP | ANNUAL REPORT 2017 STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS In 2017, our revenue reached a record high RUB 1,295 bln of RUB 1,295 bln
We delivered strong growth of 25.3% year-on-year RUB 1,034 bln RUB 809 bln
RUB 634 bln
RUB 535 bln
2013 2014 2015 2016 2017
12 13 X5 RETAIL GROUP | ANNUAL REPORT 2017 STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS Strategic highlights
Russia’s #1 food retailer expanding our Developing omni-channel lead in terms of market share: business model: 25.3% year-on-year revenue growth, faster than the top we have successfully launched Perekrestok Online in 10 players, and the sector as a whole. Moscow, which complements our offline offering, but with an average basket several times higher than brick- and-mortar stores, an exceptionally high 73% NPS score, and strong customer loyalty. Rapid expansion: 2,934 new stores added; 1.2 million sq m of new selling space added, expanding our regional presence and Constant focus on operational efficiency increasing the diversity of customers served across and cost optimisation in every line: Russia. adjusted SG&A (see APMs information on pages 104-107) declined to 16.8% of revenue, the lowest since 2010, as well as successful efforts to improve supplier terms, close down inefficient logistics operations, and automate manually Refurbishments intensive high-volume and routine tasks. and day-to-day improvements: almost all Pyaterochka stores and more than 73% of Perekrestok stores are now operating under their new Enhanced logistics: concepts as of 31 December 2017. Elements of our new concept and operating model for Karusel are being 10 new distribution centres across Russia and an additional trialled in a new store. 1,231 new trucks, bringing our total fleet to 3,144 as of 31 December 2017.
Preparing for the future Approved dividend policy: of food retail: the Supervisory Board approved a dividend policy for the Company, with a target payout ratio of at least 25% of we are developing innovative projects using big data X5 Retail Group’s consolidated IFRS net profit in case of analytics for personalised offers and measurement a consolidated net debt/EBITDA ratio of below 2.0x. Based of targeted marketing campaigns. This will enable on the Company’s 2017 financial results, the Company’s us to increase customer activity by better addressing Supervisory Board has put forward a recommendation to consumer demand in the future. pay dividends in the amount of RUB 21,590 million / RUB 79.5 per GDR, subject to related fees and taxes.
14 15 X5 RETAIL GROUP | ANNUAL REPORT 2017 STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS
Our omni-channel and personalised approach enabled Operational highlights us to continue to improve customer experience both in-store and online, while boosting operational efficiency supported by smart logistics and big data.
Net retail sales, RUB bln Selling space, ths sq m Number of stores Customer visits, mln
CAGR 2013 2017 CAGR 2013 2017 CAGR 2013 2017 CAGR 2013 2017