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1 PEREKRESTOK WINS CUSTOMER FOCUS AWARD Moscow, 24 October 2014 — X5 Retail Group, One of the Leading Russian Food Retailers

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1 PEREKRESTOK WINS CUSTOMER FOCUS AWARD Moscow, 24 October 2014 — X5 Retail Group, One of the Leading Russian Food Retailers PEREKRESTOK WINS CUSTOMER FOCUS AWARD Moscow, 24 October 2014 — X5 Retail Group, one of the leading Russian food retailers, has announced today that its Perekrestok retail chain has won the annual Customer Focus Award in Retail. The award ceremony was held at the Sokolniki Convention Centre during the 2nd Congress of Customer-Oriented Business Professionals run by the Customer Loyalty Association. Perekrestok received the award for proactive management and development of customer loyalty and customer service programmes in retail. Other winners included businesses from other key industries of the Russian economy, such as Alfa-Bank, Megafon, Lukoil, Ingosstrakh and Sberbank. The key criteria for winning companies were innovation, outstanding customer service achievements and national consumer recognition of the brands. The winners in each sector were selected based on the popular and expert voting results. Michael James Atkin, a world-renowned loyalty expert, was invited as an independent observer for the event. This is not the first award received by X5 Retail Group for development of client services. In June this year, X5 won a national Loyalty Award for the Best Food Retailer Loyalty Programme with its Perekrestok Club. Perekrestok Club is a points-based loyalty programme run in Perekrestok supermarkets since 2006. The points awarded for each purchase are automatically credited to the cardholder's personal account to be further used by the customers at any time and for any purchases at their discretion. Over 6 million frequent buyers are already using the Perekrestok Club card. The customer base is growing by 10–15 percent a year on the average. Perekrestok Club partners over 20 companies. The annual Customer Focus Award is granted to businesses for their contribution to development of customer services that enhance company performance and improve living standards of Russian people. The award was established in 2013. Contacts: Gregory Madick Andrey Napolnov, CFA Executive IR Director Deputy IR Director Tel.: +7 (495) 502-9783 Tel.: +7 (495) 662-8888, ext. 22-455 e-mail: [email protected] e-mail: [email protected] 1 Note to Editors: X5 Retail Group N.V. (LSE: FIVE, Moody's - "B2", S&P - "B+") is a leading Russian food retailer. The Company operates several retail formats: the chain of economy class stores under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand, Express convenience stores under various brands and the online retail channel under the E5.RU brand. At 30 September 2014, X5 had 5,005 Company-operated stores. It has the leading market position in both Moscow and St. Petersburg and a significant presence in the European part of Russia. Its store base includes 4,342 Pyaterochka economy-class stores, 389 Perekrestok supermarkets, 81 Karusel hypermarkets and 193 Express stores. The Company operates 31 DCs and 1,528 Company-owned trucks across the Russian Federation. For the full year 2013, revenue totaled RUB 534,560 mln, EBITDA reached RUB 38,350 mln, and net income amounted to RUB 10,984 mln. In H1 2014, revenue totaled RUB 299,746 mln, EBITDA reached RUB 21,194 mln, and net income amounted to RUR 6,449 mln. X5’s Shareholder structure is as follows: Alfa Group – 47.86%, founders of Pyaterochka – 14.43%, X5 Directors – 0.03%, treasury shares – 0.04%, free float – 37.64%. 2 .
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