GIS for a growing chain of grocery stores in : creating a new economic reality

Alina Prigozhina, Head of GIS team Who we are

X5 Group is a major chain of grocery stores in Russia

Altogether we have more than 9,000 stores

Pyaterochka Perekrestok Karusel

8,363 stores 539 stores 91 stores

(as of 31 Dec 2016) 2 Our goal is to provide the best grocery shopping experience to our customers…

…at the most convenient locations…

3 …with the best assortment offered

4 nbgazeta.ru 5

tv.net

- nk 6 borba35.ru 7 8 The largest scale

9 The fastest growth in 2015-2016: +3,500 new stores

<50 961500500000500 20150000 inin 20162015

10 The first task for GIS – to determine store locations

11 Location analysis before GIS

12 Location analysis before GIS

Supermarket-competitor

Rostov-on-Don

OBJECT

Magnit

13 Location analysis with GIS - ONE TAP

14 15 16 17 Each application designed to address a particular purpose

Search specialist Tablet GIS mobile app Decision makers Laptop web app

Analysts One database – the same data for everyone Desktop ArcGIS Desktop 18 Using GIS for assortment planning and pricing

Chicken case – difference between city and village

19 GIS for supply handling. Step 1 before after

20 GIS for supply handling. Step 2

Result: the nearest distribution center for every store

21 Routing

22 GIS

• Location analysis

• Analysis of regional differences

• Supply handling

• Numerous future possibilities

23 The largest-scale GIS implementation in Russian grocery retail business

• Improved decision-making

• Enhanced business growth and development

• Provided superb grocery stores where people need them

24 Aleksey Artyukhov IT Project Manager

Acknowledgements Shamil Anderzhanov Natalya Belaya web developer\solution Business Analyst architect Igor Pletnev Director for Development

Special thanks to ESRI CIS

Artem Zagurskiy support consultant\ administrator Timofey Dmitry Shadrov Triumfov Darya Marina Evgeny Petr Syrov GIS Analyst Head of Petrushkevich Alina Prigozhina Demina Gladkova Mobile Analytics support consultant\ GIS Analyst GIS Analyst 25 developer(iOS\Win) Head of GIS Team Department administrator