How to Use IGTV for Your Business, Brand Or Blog Welcome!

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How To use IGTV for your Business, Brand or Blog Welcome!

If you are new here: Welcome! And if you already know us, good to see you again!

We are the Preview Team, makers of the Preview App, an app to help you plan, design and manage your Instagram.

We are passionate about creating and helping people create. We share all our Instagram tips and tricks with you to help you grow your account in a natural and intentional way.

This Guide is just one of the ones we have created to help you.

We will send you other big Instagram news and Guides in the future.

But for now, please enjoy.

The Preview Team thepreviewapp.com “Oh my… more content to create”.

Just when you started to feel good about posting on your Instagram feed AND your Insta Stories, here comes IGTV. One more platform to take care of, right?

Listen, you downloading this Guide means that you are one of the very first people to get your hands on these new tips. It means you are ahead of the crowd. And it means that your content on IGTV can be the ﬁrst of its kind. It’s an opportunity! 邏

Now, let’s get real: IGTV doesn’t have to suck the life out of you. In fact, you already have videos ready to be posted (we’ll show you where).

Think about your IGTV as your TV show. A TV show has episodes. Right? Game of Thrones doesn’t air every single night (we wish). The TV show airs every week at a certain day and time. You can do the same for your IGTV channel.

In this Guide, we are going to share:

• IGTV video requirements • Key content strategy questions • Video ideas • How to make video covers • Video editing tools 邏 IGTV Video Requirements  Videos only You can upload videos only. No photos.

 Upload videos on the app or computer You can upload videos from the IGTV app or the Instagram website.

 Vertical video Videos are vertical only (not landscape).

 Video size / resolution Minimum aspect ratio of 4:5 and maximum of 9:16.

 Video file size The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 5.4GB.

 Video length Videos can be between 15 seconds and 10 minutes long. People who have a large following or a verified account can post up-to one hour long videos (Note: this feature will be available to everyone as the app grows).

 Save draft At the moment, you can only save a draft of your IGTV video from the computer. After you upload a video on the computer, select “Save draft”.  Links in the video description Do you want to bring people to your website, blog or shop? Links in the video description work! People can click on them

 Hashtags and tags Hashtags and tagging people in your video description also work. 女 Content Strategy Questions Ready to create your IGTV channel? Ask yourself these questions:

 How does IGTV fits in your content strategy? Compared to other Instagram videos, the videos on IGTV can be longer and will not disappear. People can also pause, rewind and fast-forward. So much more flexibility! So what kind of videos have you been dying to share with your audience after all that time?

 What would you like your channel to be about? Not sure where to start? Choose between 1 - 3 topics you want to share on your channel.

 What content do your followers already love from you? Don’t reinvent the wheel just yet. Use the information you already know. You can start sharing content you know your audience already loves seeing from you.

 What content would your ideal customers want to see? What content would people want to see about you, your products, services or process? Can you post an informative video about what you do? Who you are?  When are you going to post your videos? When should people expect seeing a new video from you? Sticking to a schedule is ideal to build a relationship with your followers. Tell them when they can expect a new video from you, at the beginning or end of every video.

 What action do you want your audience to take after watching your videos? Post IGTV videos with purpose. As a business, your goal should be to guide your ideal customers to take actions. You are putting work into these videos. What do you want your audience to do after they watch them? Explain to them how they can find out beyond IGTV.

Here are some examples of calls-to-action: • Follow you on Instagram • Go to your blog • Download a freebie • Go on your website • Contact you (what is the best way to contact you?) • Shop  Video ideas  Turn your Insta Stories into IGTV videos If you already Archive your Insta Stories to make Highlights, you already have videos ready for your IGTV  Did you know you could save your Insta Stories into a video? See the tutorial here.

 Instagram Live videos Next time you do an Instagram Live, you can also save the video and post it on IGTV.

 Videos you already made in landscape mode Have you already made YouTube or Vimeo videos? You can turn them into IGTV videos, even if they are landscapes. 2 ways: - Rotate the videos to fit the 9:16 ratio, or - Keep the video landscape but make it small and fit on the vertical screen (see @pinkpopshapes videos).

 Videos don’t have to be videos Take your favorite video editing tool and create what you want. You don’t have to shoot videos. You can put a series of photos or screenshots together and turn them into a video.

 Video introduction about you Make a welcome video about yourself, or your brand / team / company / story.  Series Can you categorize your videos into different series? For example, if you are a business coach, you could have a series on “social media marketing” and another series on “email marketing”.

 Blog post videos Do you blog? How about introducing your new blog post in a video format? Then link your blog post in the video description.

 Vlogs “Vlogs” are video blogs. You essentially record your day/ holiday/event, edit it and post it. Vlog ideas: A day in the life, Travel Vlog, Event-related vlog.

 Product-related videos You can make beautiful videos to show your products. One video can be to showcase one product only. Let’s say you have a clothing boutique, then you can make “Outfit of the Day” videos or “Outfit ideas” videos.

 People-related videos Are there people who are very important to your business, brand or blog? You can introduce them to your audience, or even do video takeover where someone sends his/her video for you to post on your IGTV channel.  Video collabs You can collaborate with other Instagrammers and content creators. This is how video collabs usually work: shoot a video with this person for your channel, and then shoot another video with this person for his/her channel.

 Tutorials / Tips / Guides The opportunities are endless.

 News and trends Are you a leader in your industry? Do you have the latest tips, tricks, trends and scoops? Share what is new in your very own news IGTV show.

 Q&As Answer the most frequently asked questions, or ask your audience to send you questions that you will answer in your upcoming IGTV video.

 Unboxing Unboxing videos are very popular on YouTube. No doubt people will love them on IGTV too.

 Gaming Gaming is becoming increasingly popular on the Internet. If you have a technology or gaming channel, now is the time to be the first mover on IGTV.

 Best of Lists Favorite of the month, favorite of the week  Challenges Challenges are extremely popular on YouTube. You can bring these very popular (and fun) videos on IGTV. Examples: • For hairstylists: The 2 minute Hairstyle challenge • For makeup artist: The 5 Minute Makeup Challenge

 Make your own Show Cooking show, social media show, music show, etc…  How to Make Video Covers IGTV allows you to upload your own video covers.

You can design covers on your computer using your favourite software, or you can use Canva.

Canva is available on your computer and as an app. It is an easy-to-use tool that will help you design anything you want.

Here are examples of our covers @preview.app:

邏 Video Editing Tools  Videos editing apps • VideoLeap • iMovie (for iPhones) • Splice • inShot • VivaVideo • Magistro

 Edit on your computer • iMovie (free - Mac) • Final Cut Pro (Mac) • Movie Maker (Windows) • OpenShot (Mac + Windows)

What we use: • VideoLeap on our phone • Final Cut Pro on our computer

Let us know if you have other IGTV related questions. Just reply to our email. We will keep updating this Guide so you have all the tools and tips you need in one place.