Instagram & TikTok for Teen Sex Ed Hi, I’tag">m Alex! I’m on a mission to improve health.
UX research & design Web & social media strategy Branding & marketing
Alex Medina / medeens.com 2 Instagram features
Best practices for Instagram
TikTok features What we’ll cover Best practices for TikTok
Strategy & tools
Q&A
Alex Medina / medeens.com 3 Some assumptions
Alex Medina / medeens.com 4 Wait. What about Snapchat?
• It can be difficult to gain followers • Content is only shown for 24 hours • Challenges to measuring success
Alex Medina / medeens.com 5 Instagram TikTok
High-res, polished Raw, unfiltered Storytelling & engagement VS Music & fun Photo & video Short video only
GenZ & Millennials GenZ
“This is who I am” “This is me having fun”
Alex Medina / medeens.com 6 Instagram
Slide into photos, video and messaging
Alex Medina / medeens.com 7 Get to Stories Feed IGTV know Instgram’s features
Messaging Stickers, GIFs, Text & drawing polls, music
Alex Medina / medeens.com 8 Feed Static photos & Short video Curate your carousel brand VS
Stories Portrait mode Disappears after High engagement photo & video 24 hours
Alex Medina / medeens.com 9 How are you using Insta today?
Alex Medina / medeens.com 10 Nailing your profile
Alex Medina / medeens.com 11 It’s all about content
Alex Medina / medeens.com 12 Stories drive engagement
Alex Medina / medeens.com 13 Using stories creatively
Alex Medina / medeens.com 14 TikTok
Constraints, creativity and having fun with challenges
Alex Medina / medeens.com 15 Get to Videos, photo Music Duet know slideshow TikTok’s features
Filters (green Text overlay screen)
Alex Medina / medeens.com 16 Ingredients for a good TikTok
• Fun • Music • Let your body talk • Short length • Call to action • Hashtags
Alex Medina / medeens.com 17 This is how you TikTok
Alex Medina / medeens.com 18 This is how you TikTok
Alex Medina / medeens.com 19 This is how you TikTok
Alex Medina / medeens.com 20 Building a strategy
Planning for sustainable, long-term growth & engagement
Alex Medina / medeens.com 21 Know your audience, Define problems & How will you address know what others are goals needs? What will it Building doing take? blocks of strategy
Try solutions, get early Measure results, learn, feedback refine
Alex Medina / medeens.com 22 Making sense of metrics
• Followers • Taps back, taps forward • Likes • Story replies • Comments • Story exits • Saves • Reach/impressions • Video views • Referral traffic • Profile views
Alex Medina / medeens.com 23 Content publishing checklist
Location Music Hashtags Fun Call to action Challenge/trend Branding Voice & tone Tells a story Youth input
Alex Medina / medeens.com 24 Be generous with likes Be consistent with Be responsive to and follows schedule questions, comments, Five rules needs of growing a following
Be realistic about Be open to expectations experimentation
Alex Medina / medeens.com 25 Scheduling, analytics & more
My Templates & design favorite tools
Content planning
Alex Medina / medeens.com 26 It’s Q&A time
Let’s connect medeens.com
IG: medeens.alex