Audience Insights Tracker For WC 30 March, 2020 Linear TV BVOD Digital & Publishing Radio

Nine maintains its dominance as 9Now continues to be the leading Dwell times on all Nine’s digital news Nine Radio continues to drive Australia’s preferred demographic CFTA BVOD platform, experiencing sites delivered double digital growth, a strong audience engagement with network, driven by the strength of consumption growth and significant reflection of audiences turning to a second week of station caller news, current affairs and share lead ( with an average of 51%) trusted news sites for up-to-the minute growth. entertainment formats. for March compared to other free-to- information. air networks (across VOD + Live). 6PR in Perth continues to deliver the Nine’s daytime share has soared Nine’s Consumer Pulse survey strongest WOW digital streaming among all key demos, in particular Live is experiencing strong growth with spanning readers of the Herald, The growth , +98% WOW, following younger viewers. 9Now having the top 10 live programs Age, The Australian Financial Review, growth of +142% for the week prior. for week commencing and subscribers to the 9Nation panel Married at First Sight has concluded its 29th March. Furthermore Australia’s continues to reveal insights and Gfk released the findings to 2020 season with over 2.249 million favourite social experiment Married at highlight emerging trends about Nine’s their COVID-19 radio use cross-platform viewers per episode. First Sight also had 42% Live VPM rating audience during COVID-19. Did you survey, with 62% of respondents growth year-on-year for season 7. know the Financial Review reader is 2x saying they turned to radio to feel 9Rush launched with strong male more likely to be working from home less alone. demographic appeal, living up to its than Nine’s TV audience. premise as Australia’s newest male entertainment destination. 2020 CALENDAR YEAR TO DATE COMMERCIAL SHARE

P25-54 41.20% 31.10% 27.70%

P16-39 41.60% 30.80% 27.60%

GS+CH 41.40% 34.70% 23.90%

TOTAL PEOPLE 41.30% 34.80% 23.90%

Source: oztam metro total tv 01/01/2020 – 05/04/2020, various demos, nine network, seven network, network 10, overnight, 18:00:00-23:59:59, 5 city metro, comm share. Last week, Network Nine reached +434K new viewers vs 4 weeks ago across Metro 5 City (+2.46% reach point increase) +1.48 reach ppts P25-54

Network Nine - Metro 5 City Weekly Reach % - WoW 250 62.64 59.17 +2.75 57.87 58.66 reach ppts 200 P16-39 40.04 43.98 38.25 41.00 150 55.24 58.12 53.68 55.16 100 +1.3 56.19 52.13 53.42 54.59 reach ppts 50 GS+CH Total People People 25-54 People 16-39 GS + Child 0 W11 W12 W13 W14

Source: OzTAM Metro 5 City, W.C. 09/03/20 – W/C/ 29/03/20, S-S 0200-2559, Network Nine, Reach, Reach %, Total People, Overnight (for like for like WoW comparison) Nine Network Commercial Share YOY for GS+CH – Primetime

GS+CH, 2020 42.50%

+3.2 share ppts GS+CH GS+CH, 2019 39.30%

37.00% 38.00% 39.00% 40.00% 41.00% 42.00% 43.00%

Source: OzTAM Metro Total TV , Nine Network, Week 14 2019 v Week 14 2020, Overnight, 18:00:00-23:59:59, 5 City Metro, Comm Share. Nine Network Commercial Share Year on Year – Daytime +1.1 share ppts 25-54

GS + Child

+3.9 share ppts 16-39 People 16-39

+0.8 share ppts People 25-54 GS+CH

31.00% 32.00% 33.00% 34.00% 35.00% 36.00% 37.00% 38.00% 39.00% 40.00% Week 14 2020 Week 14 2019

Source: OzTAM Metro Total TV , Nine Network, Week 14 2019 v Week 14 2020, Overnight, 06:00:00-17:59:59, 5 City Metro, Comm Share. WEEKLY METRO WEEKLY METRO WEEKLY METRO WEEKLY METRO WEEKLY METRO WEEKLY METRO GROWTH YOY GROWTH YOY GROWTH YOY GROWTH YOY GROWTH YOY GROWTH YOY P25-54: +63% P25-54: +84.04% P25-54: +48.49% P25-54: +32.70% P25-54: +2.52% P25-54: +15.96% P16-39: +93.34% P16-39: +184.42% P16-39: +66.94% P16-39: +49.36% P16-39: +0.89% P16-39: +6.44% GS + CH: +45.39% GS + CH: +56.90% GS + CH: +63.99% GS + CH: +45.66% GS + CH: +21.01% GS + CH: +29.92% Total People: +35.14% Total People: +79.39% Total People: +38.62% Total People: +29.95% Total People: +9.72% Total People: +14.07%

Hits second highest Hits highest rating Hits highest rating Hits highest rating rating episode of Thursday bulletin of Thursday bulletin of episode since Nov 2020 2020 2020 2015

Source: OzTAM Metro, Week 14 2019 v Week 14 2020, Ttl People, P25-54, P16-39, GS+CH, Avg. Audience, Overnight. Today second highest rating: OzTAM Metro, Overnight, 2/04/20. 9News 6.00PM highest rating: OzTAM Metro, Overnight, 2/04/20. ACA highest rating: OzTAM Metro, Overnight, 2/04/20. 60 Minutes: OzTAM Metro, Overnight, 5 April 2020, since Nov 22, 2015. MARRIED FINALE HITS SERIES HIGH 1.951 MILLION AVG. VIEWERS

7 OF TOP 10 PROGRAMS ON LINEAR TV IN 2020 Married at First Sight proves that it is once again a ratings powerhouse, with the 2020 NO. 1 PROGRAM season delivering an average of ON CFTA BVOD IN 2.249 million cross-platform 2020 viewers per episode.

FIRST RUN ENCORE LIVE VPM VOD VPM 1.625M 187K 32K 395K

Source: Avg. Audience: OzTAM Metro Total TV & Regional TAM Regional FTA+WA. Overnight/Timeshift to 7/Consolidated 7 (encores only). 31/03/2019 v 3/02/2020 – 05/04/2020 "Married at First Sight". Total Individuals. OzTAM Metro OzTAM LIVE + VOD VPM, 31/03/2019 v 3/02/2020 – 05/04/2020. Finale: OzTAM Metro and Regional, overnight audience, 5/04/20. Highest rating BVOD Program: OzTAM VOD VPM, Commercial FTA 01/01/2020 – 05/04/2020, metric: minutes. Highest Rating Linear TV: OzTAM Metro and Regional – Sun 29/12/19 – Sun 5/04/20. =9rUSHY:

FULL DAY AUDIENCE PROFILE LAUNCH PROGRAMS Average Audience (April 5 and 6, 2020) Top Gear 80.00% 68.84% Million Dollar Car Hunters - EV 67.58% • Avg. audience: 32,000 60.00% 50.48% • Avg. audience: 36,000 • P25-54: 54.92% • P25-54: 52.73% 40.00% 31.16% • Men: 72.82% • Men: 66.61% 16.84% • Women: 27.18% 20.00% • Women: 33.39% 0.00% P 25-54 P16-39 GS+CH Total Men Total Salvage Hunters: Classic Cars Women • Avg. audience: 34,000 P 25-54 P16-39 GS+CH Total Men Total Women • P25-54: 50.06% • Men: 64.22% PRIMETIME AVG. AUDIENCE GROWTH DAY-ON-DAY • Women: 35.78% • P25-54: +19.3% • GS+CH: +8.5% PRIMETIME LAUNCH AUDIENCE – P25-54 • M25-54: +5.0% • Forecast: 15,000 • Total Men: +14.0% • Actual: 12,173 • Total People: +14.7%

Audience profile: OZTAM Metro 5 City, 05/04/20 - 06/04/20, 0600-2359, 9RUSH, AUD Profile, Overnight. Growth: OZTAM Metro 5 City, 06/04/20 vs 05/04/20, 1800-2359, 9RUSH, AUD, Overnight. Launch: OzTAM Metro, Overnight audience, 5 April 2020, 6pm - MN.

Total minutes share March 2020 60% 51% share 52% 51% 51% Live & VOD minutes 49% 50% 50%

40% 37% 35% 36% 32% 33% 30% +46 more

20% 16% 15% 16% 13% 12% than 10%

0% +254% more 10 - WC 1/3 11 - WC 8/3 12 - WC 15/3 13 - WC 22/3 14 - WC 29/3 than

Source: OzTAM LIVE + VOD VPM, Share based on CFTA, March 2020, Metic: Minutes, Duration: 0+ mins +42% LIVE VPM RATING GROWTH YOY Married at First Sight Top 10 Live Programs W/C 29TH LIVE STREAMING GROWTH Married At First Sight -The Final Dinner Party 120,000 Married At First Sight – Sunday 100,000 Married At First Sight – Monday 80,000 60 Minutes 60,000 Nine News Sunday 40,000 Nine News Special: Covid-19 -Tue 20,000 A Current Affair 0 Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep A Current Affair 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 33 35 Nine News 6:30 2019 2020 Nine News Special: Covid-19 -Mon

Source: OzTAM LIVE + VOD VPM, 28/01/2019 – 31/03/2019 v 3/02/2020 – 05/04/2020. Note: 2019 Season 6 MAFS had 41 episodes. OzTAM VOD VPM, 22 March – 28 March v 29 March – 4 April 2020, metric minutes. Top 10 live based on OzTAM LIVE VPM, All Broadcasters, 29 March - 4 April 2020, Metic: Minutes, Duration: 15+ mins Average daily UA +20% Average daily UA +3% Average daily UA +13% Average daily UA +11% Average daily UA +7% Average daily UA +24% Time spent +27% Time spent +6% Time spent +20% Time spent +15% Time spent +13% Time spent +36% Page views +18% Page views +12% Page views +13% Page views +13% Page views +29%

Source: Nielsen Digital Content Ratings, Daily Tagged, 22nd - 28th March 2020 VS 15th – 21st March Current Events and Global News Sub Category, Text, People 2+, Census. Subscriber engagement w/c 29th March 2020.

Homepage What's trending with Page Views Sessions Landers our subscribers. MARCH +6.3% +35.2% +21.8% WOW Explainers Latest news Education Readers and subscribers engaging directly via article comments across the Herald and The Age. Healthcare News Review Week 1 +13% +8% Good Weekend 40,556 comments 45,853 comments 49,445 comments Good Food Magazine 8-14 March 15-21 March 22-28 March

Source: Nine publishing internal analytics dashboard. Subscriber week on week analysis excluding COVID-19 related content March 15st – 21st 2020 vs March 22nd – 28th 2020. Content trending based on PVs March 2020. Week 2 – Consumer Pulse Macro Themes In response to the COVID-19 crisis, Seeking clarity Nine has launched As developments continue to roll out about restrictions a weekly consumer and job losses, consumers are considering the implications for their households in the short and medium sentiment poll to term. They need clear information on where they stand, understand how from government and businesses alike. we can help brands connect with our Brand implication audiences in 2020. Opportunity to maintain positive brand presence by clearly communicating changes to services, availability of support or relief for customers. Looking outward As Australians move beyond the Renewed perspective initial responses of fear, dismissal and denial, The world is confronting increasing emotional challenges their focus is broadening. As concerns – isolation, loss of control, job insecurity and fear. Many about impacts for society, vulnerable groups consumers are starting to look for positives and frontline workers are emerging, many and deeper meaning – focusing on are finding novel ways to show care what’s important, redefining quality time, and exploring and appreciation for others. new meanings of community, solidarity and connection. Brand implication Brand implication Brands should explore opportunities to support Opportunity for brands to enhance cultural relevance vulnerable groups, frontline by becoming embedded in these emerging workers and those employed in cultural trends and pivoting products, services their sector. This has already started and communications in response. to emerge across the hospitality, retail and travel sectors

Source: Nine consumer pulse sentiment poll conducted via online survey Wednesday 25.03.2020 - Thursday 26.03.2020. For more information on methodology and sample size visit nineforbrands.com.au Week 2 – w/c 30.03.2020

News consumption Things audiences are doing more – changes in the last week As we saw in the previous week, our audiences are spending a sizable While our audiences continue adjusting to working from home, they are also amount of time accessing news. Results week-on-week suggest that relaxing more, watching more linear television and streaming services, and overall our audiences are starting to become more selective about the exploring digital services to connect with others. Online shopping is also sources they use – using fewer sources, being more selective and more increasing week-on-week, particularly among Financial Review readers. reliant on trusted sources.

0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60%

Using digital services for things you previously did in-person (e.g. I’m more reliant on trusted sources of news classes, events, fitness, socialising etc.) Working from home I’m accessing a greater number of news sources Watching TV (i.e. traditional broadcast TV) I’m spending more of my time accessing news Watching streaming services I’m more selective in my sources of news Relaxing

I’m tiring of coronavirus coverage Online shopping

I’m seeking out good news stories / lighter news stories Health and wellness (meditation, food choices etc.) to balance coronavirus coverage Exercise I’m spending less of my time accessing news Personal grooming I’m accessing fewer sources of news Driving

Dining out 9Nation SMH / The Age Financial Review

9Nation SMH / The Age Financial Review

View the complete Consumer Pulse results at nineforbrands.com.au

Source: Nine consumer pulse sentiment poll conducted via online survey Wednesday 25.03.2020 - Thursday 26.03.2020. For more information on methodology and sample size visit nineforbrands.com.au Digital Digital Digital Digital Podcast & Callers

Users Users Users Users Nine Radio +69% +118.2% +35.3% +172% Podcasts +9% Live streaming Live streaming Live streaming Live streaming Station Callers +46% +50% +53% +98% +83% MoM

Source: Digital: 1 March – 31, Google Analytics. Streaming and podcasting: 1 March – 31 March, Triton. 1 in 3 radio listeners (33%) 50% of mobile phone listeners 27% of DAB+ radio say they have listened to more radio at have increased their listening to this device listeners are listening more to this platform home during the COVID-19 pandemic (15% of radio listeners)

Radio is a source of comfort

Top 5 Podcast 72% agree “I trust radio to give up-to-date Categories information about COVID-19” 11% of Australians are listening to more 64% agree Podcasts during the 1. News & Politics 32% “Radio keeps me connected COVID-19 pandemic with the local community” 2. Comedy 31% 3. TV & Movies 26% 4. Arts, Culture & Music 23% 62% agree 5. Sports 21% “Radio makes me feel less alone”

GfK Radio Insights is an online radio survey which provides additional perspective to the GfK Australian Radio Ratings. n=511 representative sample by age, gender, location of Australians (Radio listeners n=426), people 18+. Survey period April 1-2 2020. For more information please visit the GfK website at www.gfk.com/au Did you know Nine Radio not only produces the most news talk content in Australia, but also produces more than 56 hours of sport and 62 hours of lifestyle content every week, including 168 hours of content across Australia’s newest easy listening stations.

172HRS

HOURS OF CONTENT 56HRS PRODUCED 550HRS PER WEEK 62HRS

NEWS LIFESTYLE SPORT MUSIC