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REGIONAL MEDIA GUIDE SCA & REGIONAL AUSTRALIA Regional Australia Is Home to Some of the Country’S Fastest Growing Populations

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REGIONAL MEDIA GUIDE SCA & REGIONAL AUSTRALIA Regional Australia Is Home to Some of the Country’S Fastest Growing Populations REGIONAL MEDIA GUIDE SCA & REGIONAL AUSTRALIA Regional Australia is home to some of the country’s fastest growing populations. In the past decade, Australia’s regional population has grown at a phenomenal rate to over 8.5 million people; which is 37% of Australia’s total population. The more attractive lifestyle and lower Southern Cross Austereo is a key cost of living on offer are just some player in the regional media landscape of the main reasons why people are and is one of Australia’s most diverse moving to regional Australia. media brands. Our wide range of Townsville, Australia media offerings gives us the unique Regional media plays a pivotal role in opportunity to connect to our ever regional Australian’s lives and is the increasing regional audience. perfect platform to keep each and every one of them in touch with their local SCA’s combined regional Television community and surroundings. and Radio assets reach over 6.3 It also provides the perfect opportunity for businesses large or small to million people each week. engage with such an important part of Australia’s landscape. Source: Roy Morgan Research Asteroid Oct 16 - Sep 17 & ABS Census 2016. TV reach based on Media Typology Total Network (Primary & Digital Channels) Weekly percentage Reach. • Radio reach based on “Percentage of people who listen to a commercial radio station on a normal weekday”. • Combined SCA regional TV and regional radio reach are unduplicated reach numbers. 2 Southern Cross Austereo Southern Cross Austereo 3 REGIONAL SUMMARY REGIONAL TV REGIONAL RADIO ONLINE MEDIA • Potential audience of almost 8.8 million people. • Approx. 217 commercial radio • Further investment by regional media outlets. • Four major aggregated markets stations across 99 markets. • Growth across social, video and » QLD, NNSW, SNSW & VIC as well as: • A potential audience of 11.2 million people. mobile digital platforms. » Griffith, Mildura, Tasmania, Darwin, • Less media clutter – only 1-4 commercial • Engaging content. radio stations in each market. Regional TV Source: AGB Nielsen Regional Central Australia, SA & WA. • Connect with regional customers TAM 2018 Universe Estimates & Diary Market • These regions are also divided into • Heavily involved in regional communities like never before through: Universe Estimates, Central 2007, Darwin and supporting local events. 2011 & GfK SGT 2015. 36 regional sub-markets. » Radio station Facebook pages Regional TV Marketing 2012. • Broadcasting a mix of Channel 9, 10 and 7 • Advertisers can connect with their » Instagram & Twitter feeds AGB Nielsen Regional TAM. Combined customers at a local level. AGGS (incl. TAS). 1 min cume reach. Weekly primary and multi-channel programming. » Web based community event calendars reach averaged. TTL PPL. 0200-2600. Weeks 1-52, 2017 & AGB Nielsen Diary • Local commercial news and DID YOU KNOW? » Catch Up Radio community service information. Markets average weekly reach. Central • Regional Australians want to consume 2007, Darwin 2011 & GfK SGT 2015. • Large reach and cost effective. SOUTHERN CROSS AUSTEREO HAS THE LARGEST REGIONAL their media on the move. COMMERCIAL RADIO FOOTPRINT IN AUSTRALIA AND Regional Radio Source: Commercial » Often costs around 40% less than a capital Radio Australia & Australian Bureau city TV campaign, with comparable reach. REACHES ALMOST 3.2 MILLION PEOPLE IN ALL STATES, DID YOU KNOW? of Statistics Census 2011 VIA OUR OWNED AND REPRESENTED STATIONS. GfK Gold Coast S3 2017, Canberra S3 • Proven to be among the most effective media 2017 & Newcastle S3 2017 & Xtra Insights SOUTHERN CROSS AUSTEREO IS THE SINGLE BIGGEST for delivering sales and marketing outcomes. Regional Radio Surveys 2016 & 2017. DIGITAL PUBLISHER IN THE RADIO LANDSCAPE IN AUSTRALIA • Regional Radio reach based on latest AND REGIONALLY WE HAVE OVER 3.5 MILLION FOLLOWERS available People 10+ Cume survey data DID YOU KNOW? WHO ENGAGE WITH OUR CONTENT ON A DAILY BASIS. • Where no current survey data is available an average model based SOUTHERN CROSS AUSTEREO’S TELEVISION MARKETS on unduplicated Cume results was REACH OVER 4.8 MILLION REGIONAL AUSTRALIANS EACH calculated and applied to Commercial Radio Australia licence area population WEEK ACROSS 30 OF THE AVAILABLE 36 SUBMARKETS. figures from the 2011 Census. 4 Southern Cross Austereo Southern Cross Austereo 5 REGIONAL TV COVERAGE 8,781,900 POTENTIAL AUDIENCE DID YOU KNOW? Since 2001 the potential audience of the regional TV markets in QLD, NSW & VIC has increased by 24.2% - that’s a bigger population increase than Sydney. TV MARKET ALL PPL POTENTIAL QLD 1,853,900 NNSW 2,183,900 SNSW 1,499,100 VIC 1,192,200 TAS 524,000 DARWIN 129,600 WA 560,200 CENTRAL 438,600 SGT 138,800 LOXTON/MT GAMBIER 127,300 GRIFFITH 68,800 SCA REPRESENTED MILDURA 65,500 NON SCA Source: AGB Nielsen Regional TAM 2001 & 2018 Universe Estimates & Diary Market Universe Estimates, Central 2007, Darwin 2011 & GfK SGT 2015. 6 Southern Cross Austereo OzTAM 2001 & 2018 Metro TV Universe Estimates. Southern Cross Austereo 7 REGIONAL RADIO COVERAGE 11,229,323 POTENTIAL AUDIENCE DID YOU KNOW? Since 2006 the total population of all regional radio markets in each state out grew their capital city counterpart. RADIO MARKET ALL PPL POTENTIAL QLD 3,135,220 NSW 4,113,618 VIC 2,141,566 TAS 530,560 SA/NT 604,184 WA 704,175 SCA REPRESENTED OVERLAP IN COVERAGE NON SCA 8 Southern Cross Austereo Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & 2011 Southern Cross Austereo 9 QLD TV COVERAGE QUEENSLAND Gold Coast, QLD OVER 2.4 MILLION PEOPLE LIVE IN REGIONAL QUEENSLAND • Regional QLD: 52% of the state’s population (Brisbane 48%). 63,000 COMMUTERS • One of the fastest growing states in terms of population travelling daily to Brisbane from and economy over the past 10 years. regional homes. • Tourism and resources have driven growth in employment and income. • Both industries are primarily based in regional QLD. SCA REPRESENTED TV MARKET NETWORKS ALL PPL POTENTIAL Cairns 259,600 Townsville 239,100 SCA (9, Go!, Gem, 9Life) Mackay 192,500 7QLD (7, 7Two, 7Mate, 7Flix) Rockhampton 238,400 WIN (10, 11, One) Maryborough 635,600 Toowoomba 288,700 Source: Australian Bureau of Statistics Census 2006 & 2016 10 Southern Cross Austereo ABS 5220.0 - Australian National Accounts: State Accounts, 2016-17 – Gross State Product Time Series. Source: AGB Nielsen Regional TAM 2018 Universe Estimates. Southern Cross Austereo 11 QLD RADIO COVERAGE SCA REPRESENTED RADIO MARKET RADIO STATION ALL PPL POTENTIAL Bundaberg TRIPLE M 93.1 FM, 4BU & HITZ 93.9 FM 84,355 TRIPLE M 99.5 FM, HIT 103.5 FM, POPULATION Cairns 4CA AM & STAR 102.7 FM 163,492 22% GROWTH Charleville 4VL & WEST 101.7 FM 11,892 Of QLD Regional Radio Markets vs Charters Towers 4GC & WEST 95.9 FM 17,601 Brisbane increased by only 12%. Emerald 4HI & HIT 94.7 FM 54,220 Gold Coast GOLD 92.5 FM, SEA 90.9 FM 548,299 SCA REPRESENTED & HOT TOMATO 102.9 FM Gympie/Noosa 4GY & ZINC 96.1 FM 134,570 OVERLAP IN COVERAGE Innisfail 4KZ & KOOL 98.3 FM 32,756 NON SCA Ipswich RIVER 94.9 FM 246,059 Kingaroy 4SB & HIT 89.1 FM 60,170 Longreach 4LG & WEST 104.5 FM 15,583 TRIPLE M 98.7/92.3 FM, HIT FM 100.3/94.7 Mackay/Whitsundays 4MK AM & STAR 101.9 FM 138,510 Mareeba 4AM & HIT 97.9 FM 52,087 Maryborough TRIPLE M 103.5 FM & HIT 101.9 FM 94,440 Mt Isa 4LM & HIT 102.5 FM 25,899 Remote QLD/NSW REBEL FM & BREEZE FM 349,782 Rockhampton TRIPLE M 101.5 FM, HIT 107.9 FM & 4RO 180,301 Gladstone TRIPLE M 95.1 FM, HIT 93.5 FM & 4CC Roma 4ZR & HIT 95.1 FM 19,261 Sunshine Coast MIX 92.7 FM, SEA 91.9 FM & HOT 91.1 FM 469,138 Toowoomba/ TRIPLE M 864 AM, HIT FM 100.7/91.9/97.5, Warwick/Dalby 4AK & 4WK 218,053 TRIPLE M 102.3 FM, HIT 103.1 FM, Townsville POWER 100.7 FM & STAR 106.3 FM 218,752 12 Southern Cross Austereo Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & 2011 Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 Southern Cross Austereo 13 NSW & ACT TV COVERAGE NEW SOUTH WALES & AUSTRALIAN CAPITAL TERRITORY Newcastle, NSW OVER 3 MILLION PEOPLE LIVE IN REGIONAL MARKETS ACROSS NSW AND ACT SCA REPRESENTED • 40% of the total state population live regionally. NON SCA (CAPTURED • Home to the 7th (Canberra) and 8th (Newcastle) largest cities in Australia. AS A DIARY MARKET) • Central Coast (10th) and Wollongong (11th) also feature highly. TV MARKET NETWORKS ALL PPL POTENTIAL NNSW Northern Rivers SCA (NBN9, Go!, Gem, 9Life) 1,017,000 Tamworth/Taree PRIME (7, 7Two, 7Mate) 356,200 67,000 COMMUTERS HIGH EARNERS PROFESSIONALS Newcastle WIN (10, 11, ONE) 810,700 travelling daily to Sydney Canberra has the highest Canberra has the highest from regional homes. average household proportion of professional SNSW income in the country. and white-collar Canberra 540,500 employment. SCA (9, Go!, Gem, 9Life) Wollongong PRIME (7, 7Two, 7Mate) 536,300 Orange/Dubbo/Wagga WIN (10, 11, ONE) 422,300 SCA REPRESENTED Source: Roy Morgan Research Asteroid Oct 16 - Sep 17 14 Southern Cross Austereo Australian Bureau of Statistics Census 2016 Source: AGB Nielsen Regional TAM 2018 Universe Estimates Southern Cross Austereo 15 SCA REPRESENTED RADIO MARKET RADIO STATION ALL PPL POTENTIAL Armidale 2AD & FM100.3 38,136 Bathurst 2BS & B-ROCK 99.3 FM 55,424 Bega 2EC & POWER 104.3 FM 74,502 NSW & ACT Broken Hill 2BH & HILL 96.5 FM 19,590 Campbelltown C91.3 FM 244,886 RADIO COVERAGE Canberra MIX 106.3 FM, HIT FM 104.7, 2CA & 2CC 417,111 Coffs Harbour TRIPLE M106.3, HIT 105.5 FM & 2HC 82,692 Cooma 2XL & SNOW 97.7 FM 23,010 Deniliquin 2QN
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