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REGIONAL MEDIA GUIDE SCA & REGIONAL Regional Australia is home to some of the country’s fastest growing populations. In the past decade, Australia’s regional population has grown at a phenomenal rate to over 8.5 million people; which is 37% of Australia’s total population.

The more attractive lifestyle and lower Southern Cross is a key cost of living on offer are just some player in the regional media landscape of the main reasons why people are and is one of Australia’s most diverse moving to regional Australia. media brands. Our wide range of , Australia media offerings gives us the unique Regional media plays a pivotal role in opportunity to connect to our ever regional Australian’s lives and is the increasing regional audience. perfect platform to keep each and every one of them in touch with their local SCA’s combined regional community and surroundings. and Radio assets reach over 6.3 It also provides the perfect opportunity for businesses large or small to million people each week. engage with such an important part of Australia’s landscape.

Source: Roy Morgan Research Asteroid Oct 16 - Sep 17 & ABS Census 2016. TV reach based on Media Typology Total Network (Primary & Digital Channels) Weekly percentage Reach. • Radio reach based on “Percentage of people who listen to a commercial radio station on a normal weekday”. • Combined SCA regional TV and regional radio reach are unduplicated reach numbers.

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REGIONAL SUMMARY

REGIONAL TV REGIONAL RADIO ONLINE MEDIA

• Potential audience of almost 8.8 million people. • Approx. 217 commercial radio • Further investment by regional media outlets. • Four major aggregated markets stations across 99 markets. • Growth across social, video and »»QLD, NNSW, SNSW & VIC as well as: • A potential audience of 11.2 million people. mobile digital platforms. »»Griffith, , , Darwin, • Less media clutter – only 1-4 commercial • Engaging content. radio stations in each market. Regional TV Source: AGB Nielsen Regional Central Australia, SA & WA. • Connect with regional customers TAM 2018 Universe Estimates & Diary Market • These regions are also divided into • Heavily involved in regional communities like never before through: Universe Estimates, Central 2007, Darwin and supporting local events. 2011 & GfK SGT 2015. 36 regional sub-markets. »»Radio station Facebook pages Regional TV Marketing 2012. • Broadcasting a of Channel 9, 10 and 7 • Advertisers can connect with their »»Instagram & Twitter feeds AGB Nielsen Regional TAM. Combined customers at a local level. AGGS (incl. TAS). 1 min cume reach. Weekly primary and multi-channel programming. »»Web based community event calendars reach averaged. TTL PPL. 0200-2600. Weeks 1-52, 2017 & AGB Nielsen Diary • Local commercial news and DID YOU KNOW? »»Catch Up Radio community service information. Markets average weekly reach. Central • Regional Australians want to consume 2007, Darwin 2011 & GfK SGT 2015. • Large reach and cost effective. SOUTHERN CROSS AUSTEREO HAS THE LARGEST REGIONAL their media on the move. COMMERCIAL RADIO FOOTPRINT IN AUSTRALIA AND Regional Radio Source: Commercial »»Often costs around 40% less than a capital & Australian Bureau city TV campaign, with comparable reach. REACHES ALMOST 3.2 MILLION PEOPLE IN ALL STATES, DID YOU KNOW? of Statistics Census 2011 VIA OUR OWNED AND REPRESENTED STATIONS. GfK Gold S3 2017, S3 • Proven to be among the most effective media 2017 & Newcastle S3 2017 & Xtra Insights SOUTHERN CROSS AUSTEREO IS THE SINGLE BIGGEST for delivering sales and marketing outcomes. Regional Radio Surveys 2016 & 2017. DIGITAL PUBLISHER IN THE RADIO LANDSCAPE IN AUSTRALIA • Regional Radio reach based on latest AND REGIONALLY WE HAVE OVER 3.5 MILLION FOLLOWERS available People 10+ Cume survey data DID YOU KNOW? WHO ENGAGE WITH OUR CONTENT ON A DAILY BASIS. • Where no current survey data is available an average model based SOUTHERN CROSS AUSTEREO’S TELEVISION MARKETS on unduplicated Cume results was REACH OVER 4.8 MILLION REGIONAL AUSTRALIANS EACH calculated and applied to Commercial Radio Australia licence area population WEEK ACROSS 30 OF THE AVAILABLE 36 SUBMARKETS. figures from the 2011 Census.

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REGIONAL TV COVERAGE 8,781,900 POTENTIAL AUDIENCE

DID YOU KNOW? Since 2001 the potential audience of the regional TV markets in QLD, NSW & VIC has increased by 24.2% - that’s a bigger population increase than .

TV MARKET ALL PPL POTENTIAL QLD 1,853,900 NNSW 2,183,900 SNSW 1,499,100 VIC 1,192,200 TAS 524,000 DARWIN 129,600 WA 560,200 CENTRAL 438,600 SGT 138,800 LOXTON/MT GAMBIER 127,300 GRIFFITH 68,800 SCA REPRESENTED

MILDURA 65,500 NON SCA

Source: AGB Nielsen Regional TAM 2001 & 2018 Universe Estimates & Diary Market Universe Estimates, Central 2007, Darwin 2011 & GfK SGT 2015. 6 Southern Cross Austereo OzTAM 2001 & 2018 Metro TV Universe Estimates. Southern Cross Austereo 7

REGIONAL RADIO COVERAGE 11,229,323 POTENTIAL AUDIENCE

DID YOU KNOW? Since 2006 the total population of all regional radio markets in each state out grew their capital city counterpart.

RADIO MARKET ALL PPL POTENTIAL QLD 3,135,220 NSW 4,113,618 VIC 2,141,566 TAS 530,560 SA/NT 604,184 WA 704,175

SCA REPRESENTED

OVERLAP IN COVERAGE

NON SCA

8 Southern Cross Austereo Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & 2011 Southern Cross Austereo 9

QLD TV COVERAGE

QUEENSLAND Gold Coast, QLD OVER 2.4 MILLION PEOPLE LIVE IN REGIONAL

• Regional QLD: 52% of the state’s population ( 48%). 63,000 COMMUTERS • One of the fastest growing states in terms of population travelling daily to Brisbane from and economy over the past 10 years. regional homes. • Tourism and resources have driven growth in employment and income. • Both industries are primarily based in regional QLD. SCA REPRESENTED

TV MARKET NETWORKS ALL PPL POTENTIAL 259,600 Townsville 239,100 SCA (9, Go!, Gem, ) Mackay 192,500 7QLD (7, , , ) 238,400 WIN (10, 11, One) Maryborough 635,600 288,700

Source: Australian Bureau of Statistics Census 2006 & 2016 10 Southern Cross Austereo ABS 5220.0 - Australian National Accounts: State Accounts, 2016-17 – Gross State Product Time Series. Source: AGB Nielsen Regional TAM 2018 Universe Estimates. Southern Cross Austereo 11

QLD RADIO COVERAGE SCA REPRESENTED

RADIO MARKET RADIO STATION ALL PPL POTENTIAL 93.1 FM, 4BU & HITZ 93.9 FM 84,355 TRIPLE M 99.5 FM, HIT 103.5 FM, POPULATION Cairns 4CA AM & STAR 102.7 FM 163,492 22% GROWTH Charleville 4VL & WEST 101.7 FM 11,892 Of QLD Regional Radio Markets vs 4GC & WEST 95.9 FM 17,601 Brisbane increased by only 12%. Emerald 4HI & HIT 94.7 FM 54,220

Gold Coast GOLD 92.5 FM, SEA 90.9 FM 548,299 SCA REPRESENTED & 102.9 FM /Noosa 4GY & ZINC 96.1 FM 134,570 OVERLAP IN COVERAGE Innisfail 4KZ & KOOL 98.3 FM 32,756 NON SCA Ipswich RIVER 94.9 FM 246,059 4SB & HIT 89.1 FM 60,170 Longreach 4LG & WEST 104.5 FM 15,583 TRIPLE M 98.7/92.3 FM, HIT FM 100.3/94.7 Mackay/Whitsundays 4MK AM & STAR 101.9 FM 138,510 Mareeba 4AM & HIT 97.9 FM 52,087 Maryborough TRIPLE M 103.5 FM & HIT 101.9 FM 94,440 Mt Isa 4LM & HIT 102.5 FM 25,899 Remote QLD/NSW REBEL FM & BREEZE FM 349,782 Rockhampton TRIPLE M 101.5 FM, HIT 107.9 FM & 4RO 180,301 Gladstone TRIPLE M 95.1 FM, HIT 93.5 FM & 4CC Roma 4ZR & HIT 95.1 FM 19,261 Sunshine Coast MIX 92.7 FM, SEA 91.9 FM & HOT 91.1 FM 469,138 Toowoomba/ TRIPLE M 864 AM, HIT FM 100.7/91.9/97.5, Warwick/Dalby 4AK & 4WK 218,053 TRIPLE M 102.3 FM, HIT 103.1 FM, Townsville POWER 100.7 FM & STAR 106.3 FM 218,752

12 Southern Cross Austereo Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & 2011 Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 Southern Cross Austereo 13

NSW & ACT TV COVERAGE

NEW SOUTH WALES & AUSTRALIAN CAPITAL TERRITORY

Newcastle, NSW OVER 3 MILLION PEOPLE LIVE IN REGIONAL MARKETS ACROSS NSW AND ACT SCA REPRESENTED

• 40% of the total state population live regionally. NON SCA (CAPTURED • Home to the 7th (Canberra) and 8th (Newcastle) largest cities in Australia. AS A DIARY MARKET) • Central Coast (10th) and (11th) also feature highly.

TV MARKET NETWORKS ALL PPL POTENTIAL NNSW Northern Rivers SCA (NBN9, Go!, Gem, 9Life) 1,017,000 Tamworth/ PRIME (7, 7Two, 7Mate) 356,200 67,000 COMMUTERS HIGH EARNERS PROFESSIONALS Newcastle WIN (10, 11, ONE) 810,700 travelling daily to Sydney Canberra has the highest Canberra has the highest from regional homes. average household proportion of professional SNSW income in the country. and white-collar Canberra 540,500 employment. SCA (9, Go!, Gem, 9Life) Wollongong PRIME (7, 7Two, 7Mate) 536,300 Orange//Wagga WIN (10, 11, ONE) 422,300

SCA REPRESENTED

Source: Roy Morgan Research Asteroid Oct 16 - Sep 17 14 Southern Cross Austereo Australian Bureau of Statistics Census 2016 Source: AGB Nielsen Regional TAM 2018 Universe Estimates Southern Cross Austereo 15 SCA REPRESENTED

RADIO MARKET RADIO STATION ALL PPL POTENTIAL Armidale 2AD & FM100.3 38,136 Bathurst 2BS & B-ROCK 99.3 FM 55,424 Bega 2EC & POWER 104.3 FM 74,502 NSW & ACT 2BH & HILL 96.5 FM 19,590 Campbelltown C91.3 FM 244,886 RADIO COVERAGE Canberra MIX 106.3 FM, HIT FM 104.7, 2CA & 2CC 417,111 TRIPLE M106.3, HIT 105.5 FM & 2HC 82,692 Cooma 2XL & SNOW 97.7 FM 23,010 Deniliquin 2QN & 102.5 EDGE FM 63,514 Dubbo HIT 93.5 FM, 2DU & ZOO FM 71,968 2GO 107.7 FM, SEA 101.3 FM & STAR 104.5 FM 316,199 Goulburn 2GN & EAGLE 93.5 FM 48,806 Grafton 2GF & FM 104.7 55,388 Griffith TRIPLE M 963 AM & HIT 99.7 FM 68,400 Gunnedah 2MO & GGG FM 97.5 49,158 Inverell 2NZ & GEM 95.1 FM 36,846 Lismore 2LM & ZZZ 100.9 FM 143,693 Lithgow 2LT & 107.9 MOVE FM 86,498 Moree 2VM & NOW 98.3 FM 44,396 Mudgee 2MG & REAL 93.1 FM 23,184 Muswellbrook 2NM & POWER 98.1 FM 58,431 KOFM 102.9, HIT 106.9, 2HD & Newcastle NEW FM 105.3 556,438 Nowra (South Coast) 2ST & POWER 94.9 FM 164,859 TRIPLE M 105.1, HIT 105.9 FM & Orange 2EL 1089 AM 78,089

SCA REPRESENTED Parkes 2PK & ROK 95.5 FM 38,050 Penrith 96.ONE FM 300,481 OVERLAP IN COVERAGE TRIPLE M 100.7/106.7FM, HIT FM 102.3/105.1 124,510 NON SCA & RADIO 531 AM Remote NSW FLOW FM NSW 15,000 Tamworth 2TM & ONE FM 92.9 70,924 Taree 2RE & MAX 107.3 FM 76,777 Tweed Heads 232,066 TRIPLE M 1152 AM & HIT 93.1 FM 109,685 Wollongong i98 FM & WAVE FM 278,041 Young 2LF & ROCCY 93.9 FM 46,866

16 Southern Cross Austereo Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011. Southern Cross Austereo 17

VICTORIA , VIC 1.4 MILLION PEOPLE LIVE IN REGIONAL MARKETS ACROSS • Regional Victoria is one of the most affordable places to live in Australia. HEAVY TV VIEWERS • Higher percentage of home ownership than residents. 36% of Regional • Lower unemployment rate regionally. Victorians are heavy commercial TV viewers, compared to only 23% in Melbourne.

POPULATION 15% GROWTH in Victorian Regional Radio Markets. Compared to Melbourne +10%.

Source: Roy Morgan Research Asteroid Oct 16 - Sept 17 18 Southern Cross Austereo Australian Bureau of Statistics Census 2016 Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 vs. 2011 Southern Cross Austereo 19

VIC TV VIC RADIO COVERAGE COVERAGE

SCA REPRESENTED

OVERLAP IN COVERAGE

NON SCA

SCA REPRESENTED

NON SCA (CAPTURED AS A DIARY MARKET) RADIO MARKET RADIO STATION ALL PPL POTENTIAL TRIPLE M 105.7 FM, HIT 104.9 FM & 2AY 141,331 3BA & POWER 103.1 FM 138,004 Bendigo TRIPLE M 93.5 FM & HIT 91.9 FM 218,573 Central Victoria 1071AM/GOLD 98.3FM 169,089 Colac 3CS & MIXX 106.3 FM 53,857 BAY 93.9 FM & K-ROCK 95.5 FM 445,875 Hamilton 3HA & MIXX 88.9 FM 47,549 Horsham 3WM & MIXX 101.3/98.5 FM 65,133 TRIPLE M 97.9 FM, HIT 99.5 FM & Mildura RIVER 1467 AM 60,901 Remote VIC FLOW FM VICTORIA 36,000 TV MARKET NETWORKS ALL PPL POTENTIAL Sale/ 1242AM & TRFM 140,486 Albury 190,600 / TRIPLE M 95.3 & HIT 96.9 FM 185,771 Mt Buller TRIPLE M 91.3 & HIT 93.7 FM Ballarat SCA (9, Go!, Gem, 9Life) 353,700 3SH & MIXX 107.7 FM 45,171 Bendigo PRIME (7, 7Two, 7Mate) 236,600 3NE & EDGE 102.1 FM 98,688 WIN (10, 11, One) 236,100 (Gippsland) 3GG & HIT FM 94.3/97.9 FM 234,425 Shepparton 175,200 3YB 94.5 FM & COAST 95.3 FM 60,713 SCA REPRESENTED SCA REPRESENTED

20 Southern Cross Austereo Source: AGB Nielsen Regional TAM 2018 Universe Estimates Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 Southern Cross Austereo 21

TAS TV COVERAGE

TV MARKET NETWORKS ALL PPL POTENTIAL Launceston SCA (7, 7Two, 7Mate) 255,100 TDT (9, Go!, Gem, 9Life) 268,900 WIN (10, 11, One)

Source: AGB Nielsen Regional TAM 2018 Universe Estimates SCA REPRESENTED TASMANIA Hobart, TAS TAS RADIO OVER HALF A MILLION PEOPLE LIVE IN TASMANIA COVERAGE

• Covered exclusively by regional media. RADIO MARKET RADIO STATION ALL PPL POTENTIAL • The two primary media properties are Radio and commercial TV. Burnie 7BU 558 AM & SEA 101.7 FM 62,460 • Consumption of commercial TV as a stand alone media indexes above the national average. Devonport 7AD 900 AM & SEA 107.7 FM 74,705 • Subscription TV penetration is the lowest in Regional Australia at only 19% of households. TRIPLE M 107.3, HIT 100.9 FM Hobart & 101.7 HOFM 244,494 Launceston 89.3 LAFM & CHILLI 90.1 FM 123,011 Queenstown/West Coast 7XS 92.1 FM 6,948 Scottsdale 7SD 540 AM & CHILLI 99.7 FM 18,942

ANNUAL TOURISTS FINANCIAL STABILITY BUY LOCAL Almost 1.3 million Tasmanians are 6% 73% of Tasmanians try tourists visit Tasmania more likely than to buy Australian made SCA REPRESENTED annually, delivering mainland Australian products as often as 11% ($2.79B) of the residents to say possible – and they’re OVERLAP IN COVERAGE state’s economy – the they currently feel 5% more likely to do so highest of any state in financially stable. than mainland Australian NON SCA the country. residents.

Source: ABS Census 2016. Roy Morgan Research Asteroid Oct 16 - Sept 17. 22 Southern Cross Austereo Tourism Tasmania Fast Facts Dec 2017. Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 Southern Cross Austereo 23

DIARY MARKET TV COVERAGE DIARY

MARKETS Left: Uluru-Kata Tjuta National Park, NT Right: Darwin, NT OVER 968,000 PEOPLE LIVE WITHIN THE

REGIONAL TV DIARY MARKET FOOTPRINT SCA REPRESENTED

NON SCA THE REGION IS MADE UP OF: »» Darwin SATELLITE TV MARKET »» Central The satellite TV Market is the largest TV licence » » area in Australia… and »» Loxton/Mt Gambier ! »» Griffith TV MARKET NETWORKS ALL PPL POTENTIAL »» Mildura Darwin SCA (7,7Two,7Mate), NINE DARWIN (9, Go!, Gem) 129,600 • Utilise TV ratings surveys based on personal ratings diaries. & DDT (10, 11, One) • Highly diverse population. Central SCA (7, 7Two, 7Mate), IMPARJA (9, Go!, Gem) 438,600 & CDT (10, 11, One)

Spencer Gulf SCA (7, 7Two, 7Mate & 9, Go!, 138,800 DID YOU KNOW? Gem, 9Life & 10, 11, One) Loxton/ WIN (7, 7Two, 7Mate & 9, Go!, Gem THE FISHING INDUSTRY CITY OF FALLS WITHIN THE Mt Gambier & 10, 11, One) 127,300 DIARY MARKET COVERAGE AREA AND IS REPUTED TO HAVE THE MOST MILLIONAIRES PER CAPITA IN AUSTRALIA. WIN (7, 7Two, 7Mate & 9, Go!, Gem Griffith & 10, 11, One) 68,800 PRIME (7, 7Two, 7Mate), WIN (10,11,One) Mildura & MDV (9, Go!, Gem) 65,500

Source: AGB Nielsen Diary Market Universe Estimates, Central 2007, Darwin 2011 & GfK SGT 2015. 24 Southern Cross Austereo Regional TV Marketing 2012 Source: AGB Nielsen Diary Market Universe Estimates Central 2007, Darwin 2011 & GfK SGT 2015. Southern Cross Austereo 25

SA&NT RADIO COVERAGE

POPULATION 10% GROWTH for total SA & NT Regional Radio Markets. & increased by only 7% Port Lincoln, SA

OVER 600,000 PEOPLE LIVE IN REGIONAL SCA REPRESENTED RADIO MARKETS IN SA/NT OVERLAP IN COVERAGE • Regional Radio covers areas ranging from Mt Gambier to Coober Pedy. YOUNGEST NON SCA • In the Northern Territory commercial radio reaches CAPITAL CITY people in Darwin and . Darwin is one of the • Radio also covers more remote locations including Jabiru - a youngest cities in RADIO MARKET RADIO STATION ALL PPL POTENTIAL mining town and the commercial hub for Kakadu National Park. Australia, with a median age of 33. That’s lower Berri/Renmark () 5RM & 93.1 FM 38,964 than any other capital Mt Gambier TRIPLE M 963 AM & HIT 96.1 FM 56,000 city in the country. Murray Bridge 5MU & POWER 98.7 FM 113,341 & / 5AU, 5CS & MAGIC 105.9 FM 108,277 Port Lincoln 5CC & MAGIC 89.9 FM 27,801 Remote SA/NT FLOW FM 97,926 Alice Springs 8HA & SUN FM 96.9 29,095 Darwin MIX 104.9 FM & HOT 100.1 FM 132,780

26 Southern Cross Austereo Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 & 2016. Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & 2011 Southern Cross Austereo 27

REGIONAL WA TV COVERAGE

TV MARKET NETWORKS ALL PPL POTENTIAL PRIME (7, 7TWO, 7mate) Regional WA WDT (9, Go!, Gem) 560,200 WESTERN WIN (10, 11,One)

Left: Super Pit , WA AUSTRALIA Right: Margaret River, WA OVER 520,000 PEOPLE LIVE IN REGIONAL

• Significant regional population growth of 19% in the last years. • That’s a bigger increase than Australia’s most populous city HIGH INCOME TOURISM ECONOMY – Sydney (17%). People in regional More people visit The mining sector • Regional WA has a major WA have a higher Regional WA in Regional WA has influence on average income annually than seen employment economy. than any other and the total growth of 62% • The resource and agriculture state’s regional visitors to Regional since 2006 and population. WA increased employment in sectors have seen significant at a higher rate construction has growth across the last year on year than also had strong decade. visitors to Perth. growth over the • Tourism also plays a vital role past 10 years. in the growth of the state. NON SCA

Source: Australian Bureau of Statistics Census 2006 & 2016. Roy Morgan Research Asteroid Oct 16 - Sept 17. Tourism Western Australia Fast Facts YE Dec-16. 28 Southern Cross Austereo Australian Bureau of Statistics 8155.0 Australian Industry, 2015/16. Source: AGB Nielsen Regional TAM 2018 Universe Estimates. Southern Cross Austereo 29

REGIONAL WA RADIO COVERAGE

RADIO MARKET RADIO STATION ALL PPL POTENTIAL POPULATION Albany TRIPLE M 783 & HIT FM 95.3/106.5 45,242 19% GROWTH Bridgetown TRIPLE M 900 AM & HIT 100.5 FM 18,575 Broome BROOME SPIRIT & BROOME RED FM 14,685

Bunbury TRIPLE M 963 AM, HIT 95.7 FM & SPIRIT SOUTHWEST 621 TRIPLE M 756 AM & HIT 95.7 FM 145,857 Collie TRIPLE M 1134 AM & HIT 95.7 FM Carnarvon CLASSIC HITS 666 & HOT HITS 99.7 8,825 Esperance TRIPLE M 747 AM & HIT 102.3 FM 20,872 GERALDTON SPIRIT & GERALDTON RED FM 43,275 Kalgoorlie TRIPLE M 981 AM & HIT 97.9 FM 36,963 Karratha KARRATHA SPIRIT & KARRATHA RED FM 28,121 Katanning TRIPLE M 1071 AM & HIT 94.9 FM 20,613 6MM & 97.3 COAST FM 103,203 Merredin TRIPLE M 1098 AM & HIT 105.1 FM 17,874 Narrogin TRIPLE M 918 AM & HIT 100.5 FM 25,905 Northam TRIPLE M 864 AM & HIT 96.5 FM 39,030 Port Hedland PORT HEDLAND SPIRIT & PORT HEDLAND RED FM 30,840 Remote WA SPIRIT REMOTE & RED FM 104,295

SCA REPRESENTED

SCA REPRESENTED

OVERLAP IN COVERAGE

30 Southern Cross Austereo Australian Bureau of Statistics Census 2006 vs. 2016. Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 Southern Cross Austereo 31 SOUTHERN CROSS AUSTEREO CONTACT DETAILS www.southerncrossaustereo.com.au

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