Weekly Audience Pack As at 11 May, 2020 in Summary

Weekly Audience Pack As at 11 May, 2020 In Summary

Linear TV BVOD Digital & Publishing Radio Nine’s premium entertainment and 9Now continues to be the leading The Sydney Morning Herald and The Audiences continue to turn to Nine trusted news slate drive Nine to be the CFTA BVOD platform with a year-to- Age continue to inform and Radio for trusted voices and platforms preferred primetime Network for all key date share of 49% in total minutes. engage with the Herald experiencing where they can share their demographics for the calendar year to 3 consecutive weeks of user growth opinions. The second GfK Radio Survey date, with +39.5% commercial share. Furthermore 9Now has ranked as the and both mastheads up WoW (The of 2020 has seen 2GB, 3AW, 4BC and leading CFTA BVOD platform for 15 Age +6% and the Herald +3%). 6PR post significant audience growth Engagement for the Nine Network is out of 19 weeks (YTD) for both live during the COVID-19 crisis. increasing year-on-year across with all and VOD minutes weekly share. As audiences look to stay fit and key demographics. People 25-54 are healthy during home isolation 9Honey Nine digital radio continues to see year- spending an additional 5 minutes per As viewers continue to turn to Coach continues to experience on-year growth, with 6PR in Perth day viewing primetime content. entertainment for an escape during WoW growth across PVs, UV and Visits. delivering +87% in streaming for month- the current global pandemic, to-date. LEGO Masters season 2 captures the viewers are choosing old favourites Nine’s Consumer Pulse survey for week imagination of audiences with 8.384 (Hamish and Andy's Perfect Holiday seven has highlighted a more positive Nine Radio has had 1.68 million million Australians reached to date. It is 2019) and international content consumer outlook with Nine's audience podcast downloads to date, and a 21% a timeslot favourite for all key (Naked and Afraid & Survivors focussed on how the economy will re- increase in downloads monthly. 11% of demographics, with +46.8% dynamic Winners at War) all having WOW emerge post-Covid. Australians are listening to more share, and a family favourite, being the growth in minutes. Podcasts during the COVID-19 number one co-viewed series for 2020 pandemic. year-to-date. Australians want to see the economy regain momentum The seventh instalment of Nine’s Consumer Pulse sees a continued improvement in As at 11th May 2020. overall consumer sentiment and cautious Macro Themes optimism on what the future will hold. In overall mood, hope is growing and Cautious optimism positivity has momentum. This week the The mood in Australia is on the up, people are looking three leading emotions are hope (40%), forward to normality returning but are also cautious optimism (30%) and calm (27%). Fewer and concerned about Australia ‘opening up’ too than 1 in 5 are now feeling quickly. “very/extremely concerned”, and lingering concerns remain focused on the Brand implication impact of the virus and restrictions on Brands should continue to monitor the mood, communities and society. promoting elements of normality or showing their responsiveness as appropriate. Consumers are aware that the economy Feeling stretched needs to regain momentum, using the Working families are continuing to right marketing messages, with the vast juggle the pressures of majority of Nine’s audiences open to employment and home- advertising – only 5% say “businesses Economic tension schooling. should not be advertising at this time”. Consumers are aware the economy needs to regain momentum and open to the right marketing messages, Brand implication but financial pressures and uncertainties remain Brands can play a valuable role in present in spending decisions. helping to make life easier – acknowledging the challenge, Brand implication smoothing the way or offering Some brands can play in the territory of ‘justified relief. spend’, others may need to continue with normal brand-building activity until greater consumer confidence returns.

View the complete Consumer Pulse results at nineforbrands.com.au

Source: Nine consumer pulse sentiment poll conducted via online survey Wednesday 29.04.2020 - Thursday 30.04.2020. For more information on methodology and sample size visit nineforbrands.com.au As at 11th May 2020.

Mood map Headline sentiments

“I feel cautiously optimistic and patient”

“I feel safe for now but am very worried about pressure to resume going to my workplace rather than continuing to work from home”

“People trying to work from home and home school is absurd”

“Totally Zoomed-out!”

View the complete Consumer Pulse results at nineforbrands.com.au

Mood tracker Hope is taking hold and positivity has momentum. This week the three leading emotions are hope (40%), optimism (30%) and calm (27%). Fewer than 1 in 5 are now feeling ‘very / extremely concerned’, and lingering concerns remain focused on the impact of the virus and restrictions on communities, society and the economy.

Mood Trend % 'Very or Extremely Concerned

50% 70%

45% 60% 40% 50% 35%

30% 40% 25% 30% 20%

15% 20% 10% 10% 5%

0% 0% WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 wc 15 Mar wc 22 Mar wc 29 Mar wc 5 Apr wc 12 Apr wc 19 Apr wc 26 Apr

Hopeful Optimistic Anxious Fearful 9Nation SMH / The Age Financial Review

View the complete Consumer Pulse results at nineforbrands.com.au

Contrasting experiences of COVID: Mood trends Mood trend by age group by age group 400%

Across Nine’s audiences, positive and negative emotions are now almost equal in measure. 350% However there are differences between age groups: 300% 18-34s have had a tumultuous journey; at the height of the crisis this group reported significantly more negative emotions and fewer positive emotions, but 250% are now gaining positive momentum at a faster rate than other groups. 200% Over 55s were least worried to begin with and have passed an inflection point, with positive emotions 150% outweighing the negative for two consecutive weeks. 100% 35-54s had maintained a steady middle ground between other age groups but are now least likely to be reporting positive emotions, possibly as a result 50% of juggling competing responsibilities of work and family at home. 0% wc 22 Mar wc 29 Mar wc 5 Apr wc 12 Apr wc 19 Apr wc 26 Apr

18-34 NET POSITIVE 18-34 NET NEGATIVE 35-54 NET POSITIVE 35-54 NET NEGATIVE 55+ NET POSITIVE 55+ NET NEGATIVE

View the complete Consumer Pulse results at nineforbrands.com.au

Mixed emotions about restrictions lifting Audiences are in two minds about a partial lifting of restrictions, feeling both cautious and hopeful, concerned and relieved, happy and anxious. Very few are feeling indifferent. In open-ended comments, some express delight, gratitude and calm, others convey concern about the behaviours or others, suspicion about government motives for opening up, worry that testing is not widespread or conclusive enough to warrant it, or anxiety about restrictions returning.

% of emotions related to restrictions lifting

0% 10% 20% 30% 40% 50% 60% “Terrific, steady as she goes!” Cautious “Quite worried as I don’t believe it Hopeful is safe yet” Concerned “I don't want it to be premature Relieved as I can't go through this again” Happy

Anxious “I’m concerned that people will be irresponsible” Excited

Indifferent “Accepting, based on my trust that we are in good hands” Angry

9Nation SMH / The Age Financial Review

View the complete Consumer Pulse results at nineforbrands.com.au

Activities and consumer spending This week Nine’s audiences are spending their time and money in similar ways to last week - more time in the kitchen, on DIY projects, online shopping and digital media. Accordingly their spend is more likely to be directed toward groceries and alcohol, hardware and garden supplies, streaming and in-home entertainment and food deliveries. Financial Review readers continue to increase their spend on investments. This will be monitored in the coming weeks as partial restrictions begin to roll out in some parts of the country.

% who are doing activities ‘more than since week’ % who spent more per category compared to last week

0% 5% 10% 15% 20% 25% 30% 35% 40% 0% 5% 10% 15% 20% 25% 30% Trying new recipes Groceries Using digital services for things you previously… Hardware or garden supplies Cooking Streaming or in home entertainment Online shopping Alcohol (beer / wine / spirits) Watching streaming services Doing DIY projects Food deliveries Exercise Business or (home) office supplies Watching TV (i.e. traditional broadcast TV) Investments Quality family time News (e.g. a news subscription) Relaxing Digital services other than news or… Revisiting old hobbies or activities Household necessities (non food) Working Fashion items / shoes / accessories Trying new hobbies or activities Health supplements Health and wellness (meditation, food… Furniture or kitchen appliances Driving

9Nation SMH / The Age Financial Review 9Nation SMH / The Age Financial Review

View the complete Consumer Pulse results at nineforbrands.com.au Source: Nine consumer pulse sentiment poll conducted via online survey Wednesday 29.04.2020 - Thursday 30.04.2020. For more information on methodology and sample size visit nineforbrands.com.au As at 11th May 2020.

Marketing messages and getting the tone right Marketing messages Nine’s audiences acknowledge the importance 0% 10% 20% 30% 40% 50% 60% of getting the economy moving and are open to Specific / useful / practical information e.g. trading hours,… the right marketing messages. Fewer than 5% think ‘businesses shouldn’t be advertising at this Hard / factual information time’. Discounts / concessions Marketing messages audiences are most receptive to: How they are supporting their staff

News about their positive or socially responsible initiatives Practical messages e.g. with specific, useful, factual information, discounts and Inspiration / ideas to help make life better concessions, news about initiatives that are General positive news, whether related to their business or not supporting staff, ways they are helping during the crisis ‘Business as usual’ information beyond COVID-19 Positive messages e.g. inspiration and ideas to Light-hearted or fun messages make life better, general positive news, light- hearted or fun messages, celebration for Celebration or recognition for exceptional efforts of people or… exceptional efforts of staff Their usual messages or communications To a lesser extent, business as usual messages about business beyond COVID-19 or their normal News about their company performance through COVID-19 communications. Reassurance / ‘we’re here to help’ messages Audiences are less receptive to personalised communications Personalised information and general reassurances that ‘we’re here to No more COVID-19 messaging help’. Around one-fifth of Nine’s audiences say they None of the above - businesses shouldn’t be advertising at this … would prefer ‘no more COVID-19 messaging’ – highest among Financial Review readers (26%), 9Nation SMH / The Age Financial Review lower among readers of SMH/The Age (18%) and 9Nation audiences (16%). View the complete Consumer Pulse results at nineforbrands.com.au

Tone: normal voice, appropriate to setting and Marketing tone context 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% The tone of messaging is also a major consideration at the moment. Across the board, In their usual ‘voice’, as they’d normally communicate Nine’s audiences are most receptive to brands communicating: In a way that fits with the setting where the message appears In their usual ‘voice’, as they normally would e.g. TV, radio, newspaper, email newsletter In a way that fits the platform or setting e.g. TV, radio, newspaper etc In a way that fits with the type of content I’m watching, reading In a way that feels contextually relevant to the or listening e.g. whether it’s news, lighter content, drama content e.g. serious news, lighter content etc They are less open to ‘blanket rules’ on In a caring tone, sensitive to audiences communications in a caring, light-hearted or serious tone, with some differences between audiences: In a light-hearted tone, lifting the mood 9Nation audiences are more open to communications in a caring, sensitive or light- hearted tone Less frequently than before Readers of SMH / The Age would like to see less frequent messaging about COVID-19, and think None of these / don’t care the tone should reflect the seriousness of the times In a serious tone, reflecting the times we’re in

9Nation SMH / The Age Financial Review

View the complete Consumer Pulse results at nineforbrands.com.au

2020 CALENDAR YEAR TO DATE PRIME TIME COMMERCIAL SHARE

P25-54 39.7% 31.2% 29.1%

P16-39 39.5% 30.5% 30.0%

GS+CH 40.8% 31.7% 27.5%

Source: OzTAM Metro Total TV 01/01/2020 – 10/05/2020, Various Demos, Nine Network, Seven Network, Network 10, Overnight, 18:00:00-23:59:59, 5 City Metro, Comm Share. Primetime time spent viewing is up YoY for the Nine Network across the 5 city metro for all key demos (Week 19, 2020 v Week 19, 2019)

Primetime Time Spent Viewing (Viewing/Viewer) 1:14:53 +0.05

1:12:00 +0.03 1:11:17 1:09:12 +0.02 1:09:07 1:07:29 1:06:38 1:06:14 1:05:31 1:05:12 +0.02

1:03:22 1:02:36 1:00:55 1:00:29

0:57:36

0:54:43 Total People P25-54 P16-39 GS + Child Nine Network

2019 2020

Source: OzTAM Metro Total TV , Nine Network, Week 19 2020 v Week 19 2019, Overnight, Primetime (1800-2359), 5 City Metro, Average Time Spent Viewing (ATS). Overnight as at 11/05/2020. LEGO Masters continues to dominate primetime viewing captivating all key demos on linear TV

8.384 MILLION REACHED 1.671 MILLION AVERAGE VIEWERS METRO GROWTH YEAR-ON-YEAR TIMESLOT FAVOURITE 5.966m metro| 2.418m regional 1.248m metro| 424k regional P25-54: +1.61% All key demos Season to date Season to date GS+CH: +3.51%

Dynamic timeslot share LEGO Masters

P25-54 47.7% 19.1% 33.2%

P16-39 46.8% 15.4% 37.9%

GS+CH 51.7% 19.3% 28.9%

Source: Reach: OzTAM Metro and RegTAM Regional, 19 Apr – 10 May 20, c7 data, 1 min cume reach. Avg. audience: OzTAM Metro and RegTAM Regional, 19 Apr – 10 May 20, c7 data. Metro growth based on overnight data. Share: OzTAM metro TV, 19 Apr- 10 May 20, People 25-54, Channel 9, Channel 7, Channel 10, LEGO Masters, excludes Encores, 5CM, Dynamic Share, Overnight. EveryEvery episode episode of LEGO of LEGOMasters Masters season season 2 sees 2growth has delivered in co-viewing year profile-on-year growth in co-viewing profile.

No. 1 co-viewed series for 2020 Co-Viewing Profile 74.0% 72.3% 72.0% 71.2% 70.6% 70.2% 70.5% 70.0% 69.3% 68.1% 68.1% 67.6% 67.6% 68.0% 67.1%

66.0% 65.1%

63.9% 63.9% 63.6% 64.0% 62.8%

62.0%

60.0%

58.0% Episode 1 Episode 2 Episode 3 Episode 4 Episode 5 Episode 6 Episode 7 Episode 8

2019 2020

Source: OzTAM Metro Total TV, Nine, Lego Masters 2019 v Lego Masters 2020, Episodes 1-8, Audience Co-Viewing %, Consolidated 7 as at 11/05/20. Number one: OzTAM Metro Total TV, Nine, Lego Masters 2019 v Lego Masters 2020, Episodes 1-8, Audience Co-Viewing %, Consolidated 7 as at 11/05/20. METRO GROWTH METRO GROWTH METRO GROWTH METRO GROWTH WEEKLY METRO YOY YOY YOY YOY GROWTH YOY P25-54: +19.00% P25-54: +25.23% P25-54: +10.93% P25-54: +8.35% P25-54: +3.54% P16-39: +22.11% P16-39: +53.31% P16-39: +15.53% P16-39: +15.42% GS + CH: +12.99% GS + CH: +9.22% GS + CH: +17.65% GS + CH: +13.62%

Source: OzTAM Metro, 2020 YTD v 2019 STLY, Total People, P25-54, P16-39, GS+CH, Avg. Audience, Overnight. 60 Minutes based on week 19 2019 v week 19 2020. Australia’s new male reality obsession drives audience growth

3.54 MILLION TUNE IN TO 9RUSH ACROSS FIRST FIVE WEEKS FULL DAY AVG. AUDIENCE GROWTH - WEEK 5 vs LAUNCH WEEK

• P25-54: 21.56% reach • P16-39: 13.54% reach • P25-54: +36.40% • Total Men: 20.82% reach • P16-39 +47.40% • M25-54: 22.01% reach • M25-54: 39.20% • M16-39: 12.25% reach

TOP PROGRAMS WEEK 5 FULL DAY AUDIENCE PROFILE Alaska: The Last Frontier Misfit Garage -EV Weeks 1 - 5 • Avg. audience: 50,050 • Avg. audience: 44,548 79.80% • P25-54: 52.7% • P25-54: 59.6% 67.00% • Men: 52.00% • Men: 74.7% 50.70% • Women: 48.00% • Women: 25.3% 33.00% 33.10% 17.60% Street Outlaws– EV • Avg. audience: 45,038 • P25-54: 60.5% Total Men Total P 25-54 P 16-39 GS + CH Men 25-54 • Men: 59.8% Women • Women: 40.2%

Audience profile: OZTAM Metro 5 City Week 19 2020 vs Week 15 2020 (9Rush Launch Week), 0600-2359, 9RUSH, AUD, AUD Profile, Overnight. OzTAM metro TV, 05/04/2020 – 10/05/2020, Various Demos, 9Rush, 5 City Metro, Reach, Reach %, Consolidated 7 as at 11/05/2020.. The Voice returns like you’ve never seen it on Sunday May 24

47% NO.1 ENTERTAINMENT AUDIENCE NO.1 IN ITS TIMESLOT COMM SHARE OF AUSSIES SHOW EVERY NIGHT GROWTH YOY EVERY NIGHT ON-AIR GROWTH YOY +67.7% REACHED ON-AIR IN 2019 P25-54: +5.4% IN 2019 FOR P25-54: +4.2 ppts STREAMS YOY IN 2019 P16-39: +1.4% P25-54, GS+CH P16-39: +5.9 ppts IN 2019 GS+CH: +4.4% GS+CH: +5.7 ppts

Watch a sneak peek here Over 1.8 Million viewers per episode in 2019

OVERNIGHT TIMESHIFT ENCORE LIVE VOD 1.32M 91K 243K VPM VPM 16K 92K

Source: Reach - OzTAM Metro & RegTAM Regional C7 data, 19/05/2019 – 09/07/2019, cume reach. No. 1 entertainment show against all broadcasters. No.1 in timeslot: OzTAM Metro, C7, 15/04/2018-17/06/2018 & 19/05/2019 – 09/07/2019, excl encores, Nine/Seven/10, Total People/P25-54/GS + Child, Series & Competition (Dynamic Share %). 9Now: OzTAM Live + VOD VPM, The Voice, 19/05/19 – 14/04/19 & 15/04/18 – 24/06/18. Cross-platform audience: Source: OzTAM Metro & RegTAM Regional. Overnight/Time shift to 7/C7 (encores only). 19/05/19-08/06/19, Total Individuals, Nine/Nine Content Affiliates. AUD & Total AUD (encores).

The leading commercial free to air BVOD platform with Year-on-year growth in content consumption

+33% Growth of minutes CFTA share of minutes YTD year on year minutes growth 3,366,056,451 15%

2,538,924,710 2,446,592,521

49% 1,610,103,181

36% 1,093,641,764 869,169,021

2020 2019

Source: OzTAM Live +VOD VPM, 1 January - 9 May 2020, Metric: Minutes An unrivalled network of news content, with growing audiences MOM audience growth March 2020.

March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020 Average daily UA +39% Average daily UA +104% Average daily UA +45% Average daily UA +71% Average daily UA +37% Average daily UA +109% Time spent +54% Time spent +80% Time spent +53% Time spent +61% Time spent +62% Time spent +182% Page Views +38% Page Views +95% Page Views +58% Page Views +61% Page Views +57% Page Views +153%

Source: Nielsen Digital Content Ratings, Daily, Metrics: Average Daily UA, Page Views, Average Frequency & Total Time Spent (Text) Australians turn to trusted news.

Metro Mastheads’ unique audience 12,000,000 +65.7% MoM (UA – 11.193M) 10,000,000 +35.5% YoY

8,000,000 (UA – 11.193M)

6,000,000 +51.1% MoM 4,000,000 (UA – 5.414M) +38% YoY 2,000,000 (UA – 5.414M)

0 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 +107.5% MoM (UA – 3.542M) +88.8% YoY (UA – 3.542M)

Source: Nielsen Digital Content Ratings, Monthly Tagged, March 2020, Sub Categories, Text, People 2+, Census. The Herald’s News and Lifestyle content informs and captivates

Australians continue to choose trusted sources to stay informed on developments at home and around the world. The Sydney Morning Herald continues to experience total user growth (+3%) week-on-week.

3 Lifestyle section weeks of user growth Users Page views

202016 202017 202018 202019 202018 202019 202018 202019

Last week over 7 million users accessed smh.com.au, +3% WoW. +37% Users +36% PVs Week on Week Week on Week

Source: Google Analytics, SMH and The Age, 12/04/20 – 10/05/20. The Age’s News and Culture content informs and captivates

Australians continue to choose trusted sources to stay informed on developments at home and around the world. The Age continues to experience total user growth (+6%) week-on-week.

Culture section

Users Page views

202016 202017 202018 202019 202018 202019 202018 202019

Last week over 3.4 million users accessed theage.com.au, +6% WoW. +50% Users +37% PVs Week on Week Week on Week

Source: Google Analytics, SMH and The Age, 12/04/20 – 10/05/20. Australians are staying fit and healthy with 9Honey Coach

As As audiences look to stay fit and healthy during home isolation 9Honey Coach continues to experience WoW growth across PVs, UV and visits.

+51% Week on Week UV growth

+53% Week on Week Visits growth

+30% Week on

Week PV

03/15 -03/21 03/15 -03/28 03/22 -04/04 03/29 -04/11 04/05 -04/18 04/12 -04/25 04/19 -05/02 04/26 -05/08 05/03 03/08 -03/14 03/08 growth Page Views Unique Visitors Visits

Source: Adobe Analytics, 9Honey Coach, 3/05/2020 - 9/05/2020. Feel good moments offer connection and optimism.

As Australians look to escape heavier news content the metro mastheads have delivered good news stories, which are offering a moment of optimism for readers. The best lifestyle content is still to come.

The best lifestyle content is still to come, and your brand can engage readers through stories which inspire, inform and educate. Nine's new world living content partnerships allow brands to engage with consumers while at home.

Health Today Getting Together Today The New Active Brighten Up Health Today is an essential guide to As the pandemic continues to change For many Australians exercise plays a Brighten Up the lives of Australians and help consumers navigate through their the way we live, the way we connect crucial role in their everyday lifestyle, join the at-home beauty revolution. wellbeing concerns, whether it’s with our friends, families, colleagues and the struggle to maintain it at Inspire and inform consumers with at- physical health, mental health, and community changes with it. But present is real. The question on home, self-care beauty solutions from nutrition or financial. Coming to life just because we can’t physically be everybody's lips is how can I maintain Australia’s best beauty influencers, and across Nine’s TV, publishing, radio and together doesn’t mean we can’t get my physical and mental health indoors? harness the power of immerse ad digital assets, Health Today will bring together and stay connected with the What defines The New Active? From TV, creative and high impact publishing together experts and unite household help of technology. Join Nine as we publishing and radio to digital, we set stunts – all while aligning with the best brands like Sunday Life, TODAY, engage the depth and breadth of the out to motivate and guide Australians lifestyle brands Australians know and 9Honey and Good Food to start a Nine ecosystem with Getting Together with the best in health and wellbeing. love. home health revolution right across Today, exploring the latest in Australia. technology, the meaning of connection, and the state of the nation in a world of isolation. More Australians turn to Nine Radio

The number one network among audience 40+

The second GfK Radio Survey of 2020 saw 2GB, 3AW, 4BC and 6PR post significant audience growth as audiences turned to talk radio during the COVID-19 crisis.

Sydney’s #1 Station Melbourne's #1 Station Growth in Brisbane Growth in Perth

2GB remains – #1 (AM and FM) 3AW 693 lifts its audience while News Talk 4BC 1116 has seen a solid 6PR 882 Perth – lifts across all timeslots across Breakfast, Mornings, retaining its #1 position as Melbourne’s lift and achieved an audience share with big increases for Breakfast and Afternoons, Drive, Evenings, most listened to radio station (AM and of 7.6% up 0.9 among all people 10+. Mornings. Overall the station delivered Overnights and Weekends – FM) with an audience share of 13.9% a strong survey 2 audience share of 7.5% recording its 127th consecutive up 0.6 points. up 1.2 points. survey win with an audience share of 14.8% up 1.6 points.

Source: GfK Radio Ratings, Survey 2, All People 10+ across the five capital cities, Mon-Sun 12mn-12mn, Time Spent Listening (unless otherwise stated). Comparison of weeks 9-11 2020 (23 Feb to 14 Mar) vs weeks 12-14 2020 (15 Mar to 4 Apr). Share of listening (calculated based on average audience). Audiences continue to turn to trusted voices and platforms where they can share their own opinions

Digital Digital Digital Digital Podcast

Nine Radio Podcasts +7% YOY +78% YOY +75% YOY +87% YOY +21%

April Downloads 1.68M

Source: Online Traffic: Google Analytics – ‘Listen Live’ Month to date May vs YOY. Podcasting: Triton, April 2020. Experience the power of news talk

Source: *GfK Radio Ratings, SMBAP, Survey 2 2020, Mon-Sun 5.30am-12MN, (Cume 000's), Time Spent Listening (HH:MM), AP10+, Nine Radio - 2GB, 3AW, 4BC, FIVEaa or 6PR, 2UE, 4BH , Magic 1278 **Nine Radio Survey, 9000 listeners *** based on time spent listening ****Nielsen CMV, Metro Survey 1 2020, Mon-Sun 5.30am-12MN, 2GB, 3AW, 4BC, FIVEaa or 6PR AP14+ v AP14+ Why radio in uncertain times?

Nearly 1.4 million more Australians During the Monday-Friday work week, time 61% of radio listening in the five capital cities are listening to radio spent listening in mornings and afternoons is in the home while Australians isolate, up at home (9am-4pm) has increased by more than 1 from 43% pre-lockdown hour

Radio is a source of comfort and connectivity

72% agree 64% agree 62% agree “I trust radio to give up-to-date “Radio keeps me connected “Radio makes me feel less alone” information about COVID-19” with the local community”

Source: GfK Radio Insights is an online radio survey which provides additional perspective to the GfK Australian Radio Ratings. GfK Radio Ratings, Survey 2, All People 10+ across the five capital cities, Mon-Sun 12mn-12mn, Time Spent Listening (unless otherwise stated). Comparison of weeks 9-11 2020 (23 Feb to 14 Mar) vs weeks 12-14 2020 (15 Mar to 4 Apr). Share of listening (calculated based on average audience). For more information please visit the GfK website at www.gfk.com.au. The power of news talk. Anywhere, anytime. 11% of Australians are listening to more Podcasts during the COVID-19 pandemic

Alan Jones Neil Mitchell Top 5 Podcast 19% increase +24% increase Categories

1. News & Politics 32% 2. Comedy 31% Ray Hadley Gareth Parker 3. TV & Movies 26% +7% increase +5% increase 4. Arts, Culture & Music 23% 5. Sports 21%

Source: GfK Radio Insights is an online radio survey which provides additional perspective to the GfK Australian Radio Ratings. GfK Radio Ratings, Survey 2, All People 10+ across the five capital cities, Mon-Sun 12mn-12mn, Time Spent Listening (unless otherwise stated). Comparison of weeks 9-11 2020 (23 Feb to 14 Mar) vs weeks 12-14 2020 (15 Mar to 4 Apr). Share of listening (calculated based on average audience). For more information please visit the GfK website at www.gfk.com.au. Podcasting: Triton Digital Podcast Ranking, April. Reaches 156,000 listeners weekly

Engage Men 45-55 with Australia’s newest easy listening stations Did you know that Men 45-55 years old are 3.8 times more likely to have a personal income of over $200K, are highly influential when it comes to household purchases and spend more than one hour a day listening to the radio? Yet despite this, there has been a gap in the market when it comes to giving them a station dedicated to their generation.

One of Australia’s favourite radio personalities, Stevie Jacobs, returns to lead Nine Radio’s new music stations and to give our audiences the best music and more of it, from the 70's, 80's, 90's and 00's.

Source: Reach: GfK Radio Ratings, SMBP Survey 2 2020, Mon-Sun 5.30am-12am, Cume Audience (000s), TSL, Exclusive listeners (commercial only), All People 10+, 2UE, Magic1278,4BH 882. Men 45-55: emma CMV (Jan 2019 - Dec 2019) Source: emma CMV (Jan 2019 - Dec 2019)