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Australian Multi-Screen Report Quarter 1 2014 Tv and Other Video Content Across Multiple Screens

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Australian Multi-Screen Report Quarter 1 2014 Tv and Other Video Content Across Multiple Screens AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The Q1 2014 edition of the Australian This follows Australia’s transition to fully Multi-Screen Report takes a closer look digital broadcasting, the progressive at evolving viewing patterns by age take up of bigger and internet capable group and also updates the take-up TV screens, and increasing number of rates of internet-connected devices in channels available to households, both Australian homes. free-to-air and subscription. As seen in earlier quarters, viewing In most cases, Australians are of broadcast television is consistent, using new technologies to add to or with Australians watching, on average, complement their viewing of just over three hours of TV per day on traditional TV. in-home TV sets, even as their options for accessing TV and other video content expand dramatically. Many age groups have increased their TV viewing year-on-year, and across the population people watched an additional 37 minutes of broadcast television per month in the quarter. While viewing patterns continue to evolve, particularly among younger people, all age groups spend the majority of their viewing time watching broadcast television on in-home sets. 2 COPYRIGHT c 2014. ALL RIGHTS RESERVED AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 NEW TECHNOLOGIES IN AUSTRALIAN HOMES Australians continue to adopt new Internet capable TVs are now in 27 per internet capable devices, which create cent of homes (21 per cent a year ago). additional opportunities for them to view broadcast TV and other video content. Australia’s analogue terrestrial broadcast switch-off was completed at As in previous quarters, tablets have the the end of 2013. So from the start of fastest adoption rate, now in 42 per cent 2014, Australian television homes could of homes (up from 31 per cent in Q1 access digital terrestrial broadcast (DTT) 2013, and 40 per cent in Q4 2013). channels on at least one household TV set. By the end of Q1 2014, 93 per 69 per cent of Australians aged 16 and cent could access DTT channels on all over own a smartphone (61 per cent in working sets in the home. Q1 2013). PVR penetration is stable year-on-year at With the increasing incidence of these 54 per cent of homes. 14 per cent have mobile connected devices in the home, two or more PVRs. interest in how they are influencing audience behaviour is growing. For Four in five (80 per cent) of homes have example, in a previous Multi-Screen an internet connection, consistent with Report we explored the impact of a the previous four quarters. new tablet in the home. More recently, new research from Nielsen in the United States examines mobile device use, sharing and co-viewing. AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 COPYRIGHT c 2014. ALL RIGHTS RESERVED 3 TECHNOLOGY PENETRATION Q1 2013 Q1 2014 COMPLETELY DTT: PENETRATION WITHIN TV HOUSEHOLDS 84% 93% PERSONAL VIDEO RECORDER (PVR): PENETRATION WITHIN TV HOUSEHOLDS 53% 54% 2+ PVR: PENETRATION WITHIN TV HOUSEHOLDS 13% 14% INTERNET CONNECTION: HOUSEHOLD PENETRATION 80% 80% TABLETS: HOUSEHOLD 42% PENETRATION 31% INTERNET CAPABLE TV IN HOME 21% 27% SMARTPHONES: PEOPLE 16+ MOBILE PHONE SUBSCRIBERS 61% 69% 4 COPYRIGHT c 2014. ALL RIGHTS RESERVED AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 VIEWING ON TELEVISIONS AND OTHER DEVICES The vast majority of Australians time year-on-year, with Australians on continue to watch TV at home and live. average spending 27 minutes more each month doing so in Q1 2014 than In Q1 2014 people viewed an average in Q1 2013. 93 hours and 16 minutes (93:16) each month of broadcast television on Australians spent 7:48 per month in the household TV sets – up 37 minutes on quarter viewing video online on a PC the same quarter a year ago. or laptop (e.g., streamed video such as internet-delivered catch up TV as well Age groups watching more broadcast as other content)1. TV year-on-year include children under 13 (an additional 3:29); 18-24s Across the Australian population aged (+44 minutes); 35-49s (+57 minutes); 16 and over, people claim to spend and people aged 65 and over (+11 1:56 per month watching any online minutes). video on a mobile phone and 1:47 on tablets.2 92.2 per cent of all TV viewing was live- to-air (‘Live’), with 7.8 per cent (7:15) ‘Playback’, that is, viewing of TV content that people record and watch at normal speed within seven days of original broadcast. Most age groups increased their Playback viewing 1 Nielsen Online Ratings – Hybrid Streaming 2 Nielsen Australian Connected Consumers Report 2014. Q4 2013. AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 COPYRIGHT c 2014. ALL RIGHTS RESERVED 5 VIDEO VIEWING, AVERAGE TIME SPENT PER MONTH, TV / PC / SMARTPHONE / TABLET 93:16 86:01 7:15 7:48 1:56 1:47 WATCHING WATCHING PC/ SMARTPHONE TABLET LIVE TV PLAYBACK TV LAPTOP *ppl 16+ *ppl 16+ ON THE TV SET *ppl 2+ Q4 2013 Q4 2013 6 COPYRIGHT c 2014. ALL RIGHTS RESERVED AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 SIMULTANEOUS SCREEN USE Australians’ steady take-up of online devices such as laptop computers, 74% tablets and smartphones sees a growing number of people use these of online Australians Other devices such as technologies to ‘multi-task’. ever simultaneously portable media players, consume TV + internet games consoles, and Doing more than one thing while internet-enabled TVs watching television is not new: in are used to multi-task but to a lesser extent pre-internet times people would sometimes read magazines, newspapers or speak on a landline 63% telephone while watching television. LAPTOP/NETBOOK 40% Today however online devices are in many cases being used as a 34% complementary screen by the person DESKTOP/PC watching TV. Nielsen’s annual Australian 22% Connected Consumer report shows 74 per cent of online Australians aged 16+ 50% say they ever watch TV and use the SMARTPHONE internet simultaneously – the same as 20% a year earlier and compared to 60 per cent claiming to ever do so in 2011. 36% USE REGULARLY EREADER/TABLET 67 per cent of online Australians say 16% USE MOST OFTEN they do so at least once a month, and 8 per cent report doing so less frequently. USE MOST OFTEN Women are slightly more inclined to 2012 2013 multi-task than men: 76 per cent of Laptops and desktops are 17 20 SMARTPHONE still dominant but mobile online women aged 16+ claim to ever do 10 16 devices are growing in EREADER/TABLET so compared to 73 per cent of men. popularity 44 40 LAPTOP/NETBOOK Across the population people who 26 22 DESKTOP/PC multi-task say they most often use their laptop/notebook computers for this activity, followed by desktop computers, mobile phones and then tablets, reflecting relative household ownership rates of these technologies. AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 COPYRIGHT c 2014. ALL RIGHTS RESERVED 7 Connected devices put the world at a The differing behaviour on computers/ user’s fingertips, and it’s therefore not tablets and mobile phones is, naturally, surprising that Australians primarily use reflective of the devices themselves: as their laptops/desktops and tablets for people take mobile phones with them conducting searches and email. The on the go it makes sense they are used top online activities people use their for tasks such as getting directions, mobile phones for are getting weather while tablets are more widely used in or map/directional information. the home and therefore more like a traditional computer. TOP ACTIVITY BY DEVICE TOTAL PEOPLE DESKTOP/LAPTOP SMARTPHONE TABLET 1 Email = 1 Maps/directions 1 Conducting a search 2 Conducting a search = 1 Weather (i.e. search engine) (i.e. search engine) 3 Email 2 Email 3 Banking/bill payment 4 Conducting a search (i.e. search engine) 3 News 4 Researching products/ 5 Updating your social media profile 4 Weather services/businesses or browsing other people's profiles, = 5 Researching products/ = 5 Accessing government services/ posts, photos, messages etc. services/businesses government-related information (e.g. Facebook, LinkedIn, Twitter) = 5 Maps/directions = 5 News 6 News 7 Updating your social 7 Weather 7 Travel/transport information media profile or browsing = 8 Updating your social media profile 8 Banking/bill payment other people's profiles, posts, or browsing other people's profiles, 9 Researching products/services/ photos, messages etc. posts, photos, messages etc. businesses (e.g. Facebook, LinkedIn, Twitter) (e.g. Facebook, LinkedIn, Twitter) 10 Sporting news/information/results 8 Watching online video = 8 Travel/transport information =11 Listening to streamed/downloaded = 9 Sporting news/information/results 10 Maps/directions music or radio = 9 Travel/transport information 11 Watching online video =11 Watching online video 8 COPYRIGHT c 2014. ALL RIGHTS RESERVED AUSTRALIAN MULTI-SCREEN REPORT QUARTER 1 2014 EVOLVING VIEWING PATTERNS BY AGE GROUP This release of the Australian Multi- decline among under-24s is less Screen Report explores the changing dramatic than is often implied. In fact, viewing patterns of people within the children under 13 and 18-24s actually main age groups to provide a more increased their TV viewing on television holistic picture of their multi-screen sets in Q1 2014 compared to the same use. period a year earlier. Examining Total TV Screen Usage And although 18-24s are the heaviest across the day for each age group, as viewers of video on connected devices, well as their viewing on other devices, their older counterparts are more provides an opportunity to reconsider technologically savvy than often given some commonly held beliefs about credit for.
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