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14.5 Million Viewers Watch Nine's Summer of Tennis 258 14.5 MILLION VIEWERS WATCH NINE’S SUMMER OF TENNIS 258 MILLION MINUTES STREAMED AO MEN’S FINAL PEAKS WITH 2.6 MILLION Nine’s summer of tennis has reached a national audience of 14.474 million viewers (Metro: 10.263 million / Regional: 4.212 million). The broadcasts of the ATP Cup, Brisbane International, Adelaide International and Australian Open, which concluded overnight, were watched by 57% of the total population (Metro: 58% / Regional: 53%). NINE’S SUMMER OF TENNIS CUMULATIVE REACH CUMULATIVE REACH TOTAL BRISBANE ADELAIDE AUSTRALIAN SUMMER OF ATP CUP INDIVIDUALS INT INT OPEN TENNIS Sydney 1,567,044 571,249 600,470 2,697,841 2,934,281 Melbourne 1,701,424 692,353 632,551 3,252,407 3,418,822 Brisbane 1,143,672 509,678 416,116 1,709,056 1,890,182 Adelaide 554,749 213,185 266,341 843,045 934,103 Perth 600,747 208,107 222,452 961,239 1,086,129 Metro 5 City 5,567,150 2,194,423 2,137,940 9,463,032 10,262,796 Regional 2,445,762 1,161,056 1,181,382 3,733,110 4,211,621 NATIONAL 8,012,912 3,355,479 3,319,322 13,196,142 14,474,417 Source: OzTAM Metro Total TV & Regional TAM Regional FTA+WA. 03/01/2020-02/02/2020. Total Individuals. Nine Network & Nine Network Content Affiliates. Overnight. "2020 ATP CUP" "2020 BRISBANE INT" "2020 ADELAIDE INT" "2020 AUSTRALIAN OPEN". 5 City Metro/Sydney/Melbourne/Brisbane/Adelaide/Perth & Combined Agg Mkts. Std 1 min cume reach. AUSTRALIAN OPEN TOURNAMENT AVERAGE AUDIENCE NINE PRIMARY CHANNEL - YEAR-ON-YEAR • Year-on-year National audience increase for the tournament across all key demos and Total People, with P25-54 +21.5%, P16-39 +16.9%, GS+CH +26.6%, Total People +16.8% on Nine Primary National Metro 5 City REGIONAL DEMO 2019 2020 YoY 2019 2020 YoY 2019 2020 YoY Ppl 25-54 200,990 244,109 21.5% 158,442 194,277 22.6% 42,548 49,832 17.1% Ppl 16-39 115,486 134,998 16.9% 95,061 107,948 13.6% 20,425 27,050 32.4% GS+CH 89,924 113,856 26.6% 71,213 91,766 28.9% 18,711 22,090 18.1% Total Individuals 622,307 726,935 16.8% 453,381 531,660 17.3% 168,926 195,275 15.6% Source: OzTAM Metro Total TV & Regional TAM Regional FTA + WA. 20/01/2020-02/02/2020. Nine/Nine Content Affiliates, 5 City Metro/Sydney/Melbourne/Brisbane/Adelaide/Perth/Combined Agg Mkts [& submarkets]. AUD, Overnight The bumper audiences for the tennis enabled Nine to grow its share of the free-to-air audience when compared to the tournament last year. • With People 25-54, the Nine Network was up on 2019 by 3.8 share points • With People 16-39, the Nine Network was up on 2019 by 5.3 share points • With Grocery Shoppers + Child, the Nine Network was up on 2019 by 3.7 share points • With Total People, the Nine Network was up on 2019 by 2.7 share points Source: OzTAM Metro Total TV 14/01/2019-27/01/2019 vs 20/01/2020-02/02/2020, Total Individuals/P25-54/P16-39/GS+CH, Nine Network, Overnight, 18:00:00-23:59:59, 5 City Metro, Share% [FTA ex Spill] Brent Williams, Director of Sport for Nine, said: “The 2020 Australian Open tournament has highlighted how this event – like few others - has the ability to capture the national conversation for much of summer. The success of this year’s AO has been driven in part by the success of Aussies like Millman, Kyrgios and Barty, but more broadly it has been the extraordinary tennis on display from day one right through to last night’s thrilling five set final.” Our tennis coverage has also been a hit in the digital space. Across the tournaments, more than 10.6 million stream starts have been recorded on 9Now, with a total of 258.2 million minutes of content streamed. The Australian Open has driven 9Now to record highs, securing a 74% share of live content consumed across the commercial free-to-air networks throughout the duration of the event. (Source: OzTAM Live VPM, 3 Jan 2020 -2 Feb 2020. Share based on Australian Open Coverage only 14thJan – 2nd Feb 2020). Digital Highlights: • In the two weeks of the Australian Open, 218.2 Million Minutes of live content was viewed on 9Now which equates to 9.1 Million streams. This is up 99% and 60% respectively, year on year • The Men's Final is the highest live streamed match for the tournament with 13.7 Million live minutes (up 145% year on year) and a Live VPM of 70,000 (up 59% year on year). • The Australian Open drives 9Now to the top, claiming the Top 10 live streamed programs Year to date DATE PRIMARY DESCRIPTION SECONDARY DESCRIPTION LIVE VPM RATING 2/02/2020 2020 AUSTRALIAN OPEN D14 -MEN'S FINAL -PRESENTATION DAY 14 80,000 2/02/2020 2020 AUSTRALIAN OPEN D14 -MEN'S FINAL DAY 14 70,000 29/01/2020 2020 AUSTRALIAN OPEN D10 -LATE DAY 10 56,000 27/01/2020 2020 AUSTRALIAN OPEN D8 -NIGHT DAY 8 46,000 30/01/2020 2020 AUSTRALIAN OPEN D11 -NIGHT DAY 11 45,000 27/01/2020 2020 AO DAY 8 ROD LAVER ARENA NIGHT NADAL V KYRGIOS 43,000 29/01/2020 2020 AUSTRALIAN OPEN D10 -NIGHT DAY 10 35,000 27/01/2020 2020 AUSTRALIAN OPEN D8 -LATE DAY 8 27,000 31/01/2020 2020 AUSTRALIAN OPEN D12 -LATE DAY 12 27,000 31/01/2020 2020 AUSTRALIAN OPEN D12 -NIGHT DAY 12 25,000 (Source: OzTAM Live VPM, Australian Open, 20/01/2020 - 2/2/2020 v 14/01/2019 - 27/01/2019. 31/01/2020 to 2/2/2020 Based on Pre-log times) Nine’s broadcast of last night’s Men’s Final of the Australian Open achieved a national peak audience of 2.668 MILLION (Metro: 1.943 million / Regional: 725,000). The match, in which Novak Djokovic defeated Dominic Thiem, secured a national average audience of 2.043 million (Metro: 1.524 million / Regional: 519,000), making it Australia’s No. 2 program of the year to date. Australia’s No. 1 program of the year to date was the Rafael Nadal v Nick Kyrgios fourth round match on January 27, which peaked with 3.363 MILLION (Metro: 2.536 million / Regional: 827,000) and secured an average audience of 2.473 million (Metro: 1.918 million / Regional: 555,000). Figures for each individual market as follows: AUSTRALIAN OPEN MEN’S FINAL NOVAK DJOKOVIC v DOMINIC THIEM TOTAL INDIVIDUALS AVERAGE AUDIENCE PEAK AUDIENCE Sydney 372,000 457,000 Melbourne 604,000 768,000 Brisbane 278,000 332,000 Adelaide 126,000 173,000 Perth 144,000 213,000 Metro 5 City 1,524,000 1,943,000 Regional 519,000 725,000 NATIONAL 2,043,000 2,668,000 Source: OzTAM Metro Total TV & Regional TAM Regional FTA+WA. 02/02/2020. Total Individuals. Nine & Nine Content Affiliates. Overnight. "2020 Australian Open D14 -Men's Final". 5 City Metro/Sydney/Melbourne/Brisbane/Adelaide/Perth & Combined Agg Mkts. AUD & Peak AUD. Combined Agg. Mkts are based off pre broadcast times. On Saturday night, Nine’s broadcast of the Women’s Final of the Australian Open achieved a national peak audience of 1.639 MILLION (Metro: 1.167 million / Regional: 472,000). The match, in which Sofia Kenin defeated Garbine Muguruza, had a national average audience of 1.193 million (Metro: 890,000 / Regional: 303,000) watching from home. Figures for each individual market as follows: AUSTRALIAN OPEN WOMEN’S FINAL SOFIA KENIN v GARBINE MUGURUZA TOTAL INDIVIDUALS AVERAGE AUDIENCE PEAK AUDIENCE Sydney 242,000 290,000 Melbourne 362,000 476,000 Brisbane 171,000 222,000 Adelaide 64,000 102,000 Perth 52,000 76,000 Metro 5 City 890,000 1,167,000 Regional 303,000 472,000 NATIONAL 1,193,000 1,639,000 Source: OzTAM Metro Total TV & Regional TAM Regional FTA+WA. 01/02/2020. Total Individuals. Nine & Nine Content Affiliates. Overnight. "2020 Australian Open D14 -Women's Final". 5 City Metro/Sydney/Melbourne/Brisbane/Adelaide/Perth & Combined Agg Mkts. AUD & Peak AUD. Combined Agg. Mkts are based off pre broadcast times. Across the Australian Open, a total of 13.196 MILLION Australians tuned into Nine’s broadcast (Metro: 9.463 million / Regional: 3.733 million). AUSTRALIAN OPEN CUMULATIVE REACH TOTAL INDIVIDUALS DAY 14 DAYS 1-14 Sydney 1,127,786 2,697,841 Melbourne 1,631,864 3,252,407 Brisbane 819,011 1,709,056 Adelaide 349,204 843,045 Perth 384,360 961,239 Metro 5 City 4,312,225 9,463,032 Regional 1,536,885 3,733,110 NATIONAL 5,849,110 13,196,142 Source: OzTAM Metro Total TV & Regional TAM Regional FTA + WA. 20/01/2020-02/02/2020. Nine/Nine Content Affiliates/9GEM/GEM/9GO!/GO!, 5 City Metro/Sydney/Melbourne/Brisbane/Adelaide/Perth/Combined Agg Mkts [& submarkets]. Std 1 Min cume Reach & Std 1 Min cume reach by day. Australian Open 2020 also produced a record commercial result for Nine, its partners and sponsors. This year’s major partners and sponsors included: Kia, ANZ, Uber Eats, APT, Peters Icecream, Swisse, Stan, Chemists Warehouse, Swinburne Online, TAL, Campbell’s Arnott’s and APIA. Matt Granger Nine’s Director of Sales – Sport, said: “This year’s Australia Open has been a record commercial result, as we have worked to integrate our commercial partners and sponsors in and around the exceptional tennis being played on court and deliver them real results that move the needle for their businesses.
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