CopyrightCopyright © © 2020. 2020. The The Nielsen Nielsen Company. Company. Confidential Confidential and and Proprietary. Proprietary. REGIONAL TOOLKIT 2021 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. CONTENTS Contact Details The Ratings Process Household Income Terms & Definitions Regional Reporting Demographics Coverage MapsCoverage and Areas 2021 Easter Periods 2021 UniverseEstimates Survey Summary Calendar FTA TV Channels Breakout 2008 - 2021 52 51 50 44 43 37 25 5 4 3 Page 2 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. SURVEY CALENDAR SUMMARY * Note: Survey 5 contains datafrom the changeover affiliation on 1stJuly 2021 Survey 2 Survey Survey 10 Survey Survey 9 Survey 8 Survey 7 Survey 6 Survey 5 Survey 4 Survey 3 Survey 2 Survey 1 Survey Summer Summer Survey Easter (cont.) WeeksSurveyed Weeks 25 Weeks Weeks Weeks Weeks 11 Weeks Weeks 49 Weeks 45 Weeks 41 Weeks 37 Weeks 33 Weeks Weeks29 Weeks 7 Weeks Weeks 1 Weeks Week 16 Week 21 17 14 – – – – – – – – – – – – – 10 52 48 44 40 36 32 28 24 20 15 13 6 The full Survey Calendar can be downloaded at: downloaded be full Calendar can TheSurvey www.regionaltam.com.au Survey Commences(Sun) 28 November 28 27 December27 5 31 October 31 7 3 28 March 28 September 8 7 18 April 18 April 11 13 16 February 11 October August March June May July - 2021 Survey(Sat) Concludes 27 November 27 25 4 30 October 30 6 2 27 March 27 September 7 6 17 April 17 10 12 15 May 15 December February February 10 October August March April June July Page 3 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. EASTER PERIODS 2011 2010 2009 2008 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 Year Week No. 14 17 16 14 13 15 14 18 17 15 14 16 15 13 12 15 14 16 15 17 16 14 13 16 15 14 13 15 2008 28 25 27 20 29 31 24 28 23 16 12 21 14 01 16 09 05 20 13 08 01 24 17 04 12 05 4 5 ------Apr Apr - Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Sunday to Saturday 2021 31 26 30 29 22 10 18 11 27 20 07 22 15 02 11 04 26 19 06 14 07 30 23 10 03 18 11 3 ------Apr Mar Mar Mar Mar Mar Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Within Survey 2&3 2 3 2 2 2 3 2 2 3 2 2 Page 4 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES REGIONAL WA HOBART LAUNCESTON TASMANIATotal GIPPSLAND BALLARAT BENDIGO SHEPPARTON ALBURY (AM VICTORIA Total WOLLONGONG ORANGE DUBBO WAGGA CANBERRA SNSWTotal (AM NEWCASTLE TAMWORTH/TAREE NORTHERN RIVERS NNSWTotal (AM TOOWOOMBA MARYBOROUGH ROCKHAMPTON MACKAY TOWNSVILLE CAIRNS QUEENSLANDTotal (AM - - C) B) - D) - A) Total Households (000's) HouseholdsTotal 233.5 119.6 107.4 227.0 104.9 155.7 109.1 537.7 225.8 177.1 224.6 627.5 329.3 148.0 447.3 924.7 123.9 292.4 116.4 810.4 78.8 89.3 99.1 79.4 99.2 – 2021 Total Individuals (000's) IndividualsTotal 1,217.2 1,531.8 2,229.3 1,892.2 1046.0 559.7 278.6 255.0 533.6 241.9 360.6 241.2 176.1 197.4 546.4 420.4 565.0 825.5 357.8 297.8 658.2 239.1 192.3 240.7 264.2 Minimum Number of Number Minimum Homes Installed 180 143 142 285 123 190 132 104 102 651 208 177 185 570 241 120 339 700 120 257 105 105 105 120 812 Page 5 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men Men25 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ Men 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals 000’s ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 (AM 1,302.0 1,503.9 1,892.2 294.1 173.1 467.2 342.6 169.5 636.7 715.6 446.3 273.3 103.7 740.5 957.2 699.8 901.7 546.7 125.0 200.7 110.9 810.4 QLD 78.8 - A) (AM 1,151.6 1,556.3 1,051.9 1,795.8 2,229.3 NNSW NNSW 812.4 644.2 135.7 223.9 126.5 924.7 353.6 197.2 550.8 395.2 198.0 748.8 844.1 517.5 320.3 122.3 871.1 95.3 - B) (AM 1,050.9 1,224.9 1,531.8 SNSW 225.7 138.2 363.9 287.3 149.1 513.0 584.1 377.0 238.8 602.7 751.3 579.8 753.8 473.6 156.9 627.5 71.1 89.7 93.1 92.9 - C) - 2021 (AM 1,217.2 210.4 106.2 316.5 206.8 100.6 417.1 468.7 273.3 167.1 483.6 651.2 421.2 855.0 547.6 330.1 981.3 121.4 537.7 51.6 66.5 74.4 68.9 VIC - D) (AM 135.1 183.4 206.4 124.4 212.7 280.3 194.0 377.8 250.3 153.8 434.1 227.0 533.6 88.2 46.8 95.1 48.3 23.0 77.6 29.3 31.6 51.2 28.8 TAS - E) East Coast Regional 1,172.0 1,833.4 1,327.0 2,499.0 2,818.8 1,738.5 1,077.1 2,910.6 3,791.5 2,707.2 5,141.9 3,505.3 2,148.5 5,940.0 3,127.3 7,404.2 661.4 665.6 319.8 411.6 460.0 754.2 428.0 Regional WA Regional 140.0 113.5 195.8 216.2 140.5 222.9 276.1 221.4 385.5 273.6 161.6 437.7 233.5 559.7 82.3 57.7 55.8 20.4 82.9 27.1 35.6 62.5 37.2 1,254.4 1,973.4 1,440.4 2,694.8 3,034.9 1,879.0 1,160.0 3,133.4 4,067.6 2,928.6 5,527.4 3,778.9 2,310.2 6,377.7 3,360.8 7,963.9 Total Total 719.1 721.4 340.2 438.6 495.6 816.6 465.2 REG Page 6 Copyright © 2020. 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UNIVERSE ESTIMATES Grocery 5 BuyersChildren Grocery 5 BuyersChildren Grocery 0 BuyersChildren Grocery 0 BuyersChildren Grocery KidsBuyer Grocery No Buyer Kids Grocery Buyers40+ Grocery 40 BuyersUnder Grocery BuyersNot Working Grocery BuyersWorking Grocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ Buyers(18+) ------54 54 39 24 54 39 24 000’s - - - - 17 12 17 12 (AM 181.9 490.0 357.2 175.3 665.3 739.9 455.4 273.4 763.5 170.7 118.9 213.4 164.4 213.4 597.0 587.2 223.2 383.8 426.7 810.4 308.1 QLD 74.7 98.2 - A) (AM NNSW NNSW 203.5 145.4 234.2 177.6 234.2 690.5 701.6 223.1 445.1 479.6 924.7 390.3 210.5 600.8 417.2 206.8 807.6 899.2 534.4 323.9 117.2 924.7 91.6 - B) - (AM SNSW 136.8 166.2 130.7 166.2 461.3 451.9 175.6 274.7 352.8 627.5 245.4 142.0 387.4 292.5 150.5 537.9 604.9 376.8 234.8 622.2 98.8 67.0 84.3 2021 - C) (AM 123.7 123.7 414.1 406.1 131.6 250.4 287.3 537.7 223.4 111.3 334.6 214.5 103.2 437.8 483.7 274.3 163.0 497.7 99.4 68.5 93.8 45.9 59.9 VIC - D) (AM 172.4 171.3 115.0 112.0 227.0 145.2 194.4 215.6 125.9 221.4 44.8 31.9 54.6 41.7 54.6 55.7 95.5 49.7 98.9 49.2 21.2 76.2 27.0 TAS - E) EastCoast Regional 2,335.3 2,318.2 1,468.9 1,658.3 3,127.3 1,262.7 1,958.1 1,380.3 2,642.9 2,943.3 1,766.8 1,071.4 3,029.5 655.0 463.4 792.0 608.1 792.0 809.1 695.4 684.9 300.3 386.5 Regional 166.5 163.5 137.8 233.5 136.1 107.9 189.7 208.3 133.1 214.8 54.8 41.1 67.1 54.1 67.1 70.0 95.8 81.8 54.3 53.6 18.6 78.8 25.2 WA 2,501.7 2,481.7 1,564.7 1,796.1 3,360.8 1,344.4 2,094.1 1,488.2 2,832.6 3,151.6 1,899.9 1,150.2 3,244.3 Total Total 709.7 504.5 859.1 662.2 859.1 879.1 749.7 738.5 319.0 411.7 REG Page 7 Copyright © 2020. 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Confidential and Proprietary. * STV * STV estimatesas at start ofQ1 UNIVERSE ESTIMATES Total Total Total Total Total Total Total Total Total Total Total Total Total 3+ TVs 3+ TVs Households 2 TVs Households 1 TV Households STV inPeople Households* Households FTAin OnlyPeople STV Households*Subscription Households FTA Only 5+ Person Households 4 Person Households 3 Person Households 2 Person Households 1 Person Households Shoppers3+ Children Shoppers1 Shoppers0 Children ShoppersFemale ShoppersMale ShoppersAge25 Shoppers< 55 ShoppersAge65+ ShoppersAge55 ShoppersAge40 ShoppersAge25 ShoppersAge< 40 000’s - 2 Children - - - - 49 Female 64 54 54 (AM 1,463.1 173.0 268.8 368.5 429.1 163.6 646.8 123.8 307.5 228.5 225.7 791.1 629.4 439.4 253.5 605.0 279.7 184.1 271.6 512.2 333.5 QLD 52.0 57.2 93.4 - A) (AM 1,617.3 NNSW NNSW 229.7 324.2 370.8 612.1 229.4 695.2 111.4 125.0 368.1 239.3 243.4 959.7 740.6 530.4 289.3 688.2 357.1 225.8 309.9 595.3 378.3 80.9 67.9 - B) - (AM 1,154.8 SNSW 153.4 214.3 259.9 377.0 143.5 484.0 232.0 163.4 184.9 635.2 492.9 370.6 208.1 500.0 223.0 140.5 212.8 425.8 287.3 51.6 83.2 97.5 43.5 2021 - C) (AM 134.5 194.9 208.3 286.2 931.0 112.3 425.4 225.0 146.7 127.6 539.1 410.4 289.8 150.4 365.3 203.7 131.2 165.3 313.4 200.0 30.8 55.3 79.9 33.4 VIC - D) (AM 109.7 424.0 185.4 233.3 181.7 127.3 167.2 146.5 56.3 73.5 97.2 41.6 17.0 26.3 30.7 86.9 66.2 15.9 59.8 69.3 84.9 56.9 76.8 90.5 TAS - E) EastCoast Regional 1,075.7 1,304.6 1,814.1 5,590.1 2,436.8 1,219.5 3,158.4 2,455.0 1,757.6 2,325.7 1,148.3 1,036.3 1,993.2 1,289.4 747.0 690.5 237.5 369.5 456.7 844.0 212.7 841.5 970.5 738.6 Regional 107.3 131.3 428.5 187.3 107.6 233.8 178.0 126.6 183.6 161.2 47.3 78.9 46.3 16.0 30.4 28.0 51.4 14.3 56.6 78.2 67.3 53.8 84.0 99.5 WA 1,154.5 1,411.9 1,945.4 6,018.5 2,624.0 1,327.1 3,392.1 2,633.0 1,884.2 1,048.7 2,509.3 1,215.6 1,120.3 2,154.3 1,389.0 Total Total 794.4 736.8 253.6 399.9 484.8 895.5 227.0 898.1 792.3 REG Page 8 Copyright © 2020. 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UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People People25 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals 000'S ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 CAIRNS 131.5 103.4 182.4 130.7 209.7 116.4 264.2 103.3 39.5 25.3 64.8 49.7 24.4 89.2 10.6 99.8 63.8 38.5 14.1 78.2 17.5 27.6 16.2 TOWNSVILLE 108.4 159.0 126.3 190.7 240.7 31.6 21.4 53.0 46.8 25.4 78.4 13.3 91.8 63.5 42.1 16.7 95.1 94.6 82.3 16.2 25.3 15.0 99.2 - MACKAY 130.5 149.6 192.3 26.5 19.6 46.1 40.1 20.6 66.6 74.1 50.0 30.5 76.5 89.4 79.1 98.2 60.2 12.5 22.0 12.9 79.4 7.5 9.9 2021 Queensland ROCKHAMPTON 110.2 157.6 119.3 183.9 239.1 32.4 23.0 55.4 46.4 23.4 78.8 10.1 88.8 59.9 36.9 13.5 92.2 93.1 73.8 16.8 28.7 16.2 99.1 MARYBOROUGH 118.4 176.9 107.4 225.9 250.5 140.2 258.7 369.9 223.7 471.1 288.1 165.6 535.5 292.4 658.2 58.5 49.0 24.6 81.8 32.8 41.7 64.6 32.5 TOOWOOMBA 110.6 114.7 147.9 106.0 201.4 139.1 234.6 123.9 297.8 45.8 25.3 71.0 52.1 26.8 97.9 12.7 68.9 43.6 16.8 86.7 20.4 32.7 18.2 Total QLD Total 1,302.0 1,503.9 1,892.2 294.1 173.1 467.2 342.6 169.5 636.7 715.6 446.3 273.3 103.7 740.5 957.2 699.8 901.7 546.7 125.0 200.7 110.9 810.4 78.8 Page 9 Copyright © 2020. 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UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery Buyers NotGrocery Working Buyers WorkingGrocery Grocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ Buyers (18+) ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 CAIRNS 116.4 103.1 106.4 27.2 66.7 53.7 26.5 93.1 10.0 66.9 39.7 13.3 21.2 14.4 30.1 23.3 30.1 86.4 83.5 33.0 51.9 64.5 39.5 TOWNSVILLE 21.9 15.9 29.2 23.7 29.2 70.0 64.5 34.7 45.1 54.1 99.2 32.8 22.6 55.4 47.8 25.2 80.6 11.9 92.5 62.7 40.2 15.0 95.6 - 2021 MACKAY Queensland 18.2 12.2 22.1 17.1 22.1 57.2 54.6 24.7 30.3 49.1 79.4 24.9 18.5 43.3 39.0 20.5 63.8 70.8 48.2 29.8 73.1 7.0 9.2 ROCKHAMPTON 22.9 16.9 29.5 24.0 29.5 69.6 65.6 33.5 42.5 56.7 99.1 32.2 22.6 54.8 46.6 24.1 78.9 88.6 59.5 36.9 12.8 91.7 9.7 MARYBOROUGH 223.3 228.6 154.5 137.9 292.4 129.0 193.1 116.3 245.3 268.9 147.8 276.8 57.9 39.5 69.1 51.2 69.1 63.9 64.1 52.2 23.7 83.8 31.6 TOOWOOMBA 123.9 103.6 116.0 119.9 28.5 20.0 33.4 25.1 33.4 90.5 90.4 33.5 59.4 64.5 49.7 27.1 76.8 53.9 26.8 12.5 70.3 43.1 16.4 Total QLD Total 170.7 118.9 213.4 164.4 213.4 597.0 587.2 223.2 383.8 426.7 810.4 308.1 181.9 490.0 357.2 175.3 665.3 739.9 455.4 273.4 763.5 74.7 98.2 Page 10 Copyright © 2020. 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Confidential and Proprietary. * STV estimates as at start Q1 of Total Total Total Total Total Total Total Total Total Total Total Total 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* Peoplein FTA OnlyHouseholds Households* STV Subscription FTA HouseholdsOnly 5+ HouseholdsPerson 4 HouseholdsPerson 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson UNIVERSE ESTIMATES Shoppers 3+ ShoppersChildren 1 Shoppers 0 ShoppersChildren FemaleShoppers Male Shoppers AgeShoppers 25 < 55 Shoppers AgeShoppers 65+ AgeShoppers 55 AgeShoppers 40 AgeShoppers 25 AgeShoppers < 40 - 2 Children 000'S - - - - 49 Female 64 54 54 CAIRNS 205.0 113.2 17.8 40.1 58.6 59.2 24.5 92.0 13.3 17.4 43.2 35.9 31.2 86.2 63.9 36.7 89.3 35.6 25.3 41.9 75.8 47.3 5.8 6.7 TOWNSVILLE 183.7 26.9 29.3 42.9 57.0 18.6 80.6 12.0 15.4 35.1 27.5 29.2 95.6 77.4 56.5 32.9 84.9 28.3 20.8 32.8 67.7 52.0 9.2 9.1 - 2021 MACKAY Queensland 148.6 20.3 25.9 33.2 43.7 16.7 62.7 11.1 12.5 28.9 20.8 24.6 78.1 62.4 45.6 31.2 67.4 21.7 18.8 29.3 59.4 38.2 6.1 5.3 ROCKHAMPTON 176.8 23.0 34.6 41.5 62.3 22.2 76.9 13.1 15.3 35.3 27.0 28.2 92.7 75.6 53.2 33.8 80.0 27.2 21.5 34.6 67.2 45.4 8.5 7.9 MARYBOROUGH 130.0 141.5 516.7 233.3 121.7 294.8 231.7 155.5 193.7 122.2 165.6 63.2 99.2 59.1 13.9 32.4 43.7 80.7 12.2 80.2 80.3 71.4 94.4 99.3 TOOWOOMBA 232.3 101.4 116.6 21.9 39.7 62.3 65.5 22.5 12.8 11.5 19.5 43.4 36.8 11.7 32.5 96.1 64.8 38.6 89.8 44.7 26.3 38.5 76.5 51.3 Total QLD Total 1,463.1 173.0 268.8 368.5 429.1 163.6 646.8 123.8 307.5 228.5 225.7 791.1 629.4 439.4 253.5 605.0 279.7 184.1 271.6 512.2 333.5 Page 57.2 93.4 52.0 11 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 000'S NORTHERN RIVERS 1,046.0 164.7 259.3 187.1 351.8 396.0 243.9 149.2 408.6 544.6 389.1 736.1 501.2 303.6 848.2 102.5 447.3 94.6 92.5 44.2 56.7 62.8 57.0 - 2021 TAMWORTH/TAREE NNSW 122.0 135.7 140.1 198.7 114.6 253.0 150.2 288.6 148.0 357.8 66.4 29.2 95.5 55.6 26.5 13.8 73.7 44.6 18.1 89.9 22.3 35.8 19.8 NEWCASTLE 122.5 195.9 152.5 275.0 312.3 199.9 126.5 322.4 408.3 308.7 567.3 400.5 250.8 659.1 329.3 825.5 73.4 79.1 37.3 47.4 50.6 85.6 49.7 Total NNSW Total 1,151.6 1,556.3 1,051.9 1,795.8 2,229.3 353.6 197.2 550.8 395.2 198.0 748.8 844.1 517.5 320.3 122.3 871.1 812.4 644.2 135.7 223.9 126.5 924.7 95.3 Page 12 Copyright © 2020. 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UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery GroceryBuyers Not Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 NORTHERN RIVERS 105.4 105.4 341.9 337.7 109.6 218.1 229.3 447.3 182.2 103.0 285.2 202.0 384.2 427.7 257.4 154.4 439.6 91.2 64.5 79.4 99.0 43.5 55.4 - 2021 TAMWORTH/TAREE NNSW 111.2 120.0 148.0 103.2 131.0 144.2 148.5 33.8 25.5 36.8 28.8 36.8 28.1 78.3 69.8 72.0 31.2 59.0 27.9 13.1 76.4 45.3 17.4 NEWCASTLE 237.4 243.9 148.8 180.5 329.3 136.1 212.4 156.3 292.3 327.3 200.6 124.3 336.7 78.5 55.4 91.9 69.5 91.9 85.4 76.3 79.9 35.0 44.4 Total NNSW Total 203.5 145.4 234.2 177.6 234.2 690.5 701.6 223.1 445.1 479.6 924.7 390.3 210.5 600.8 417.2 206.8 807.6 899.2 534.4 323.9 117.2 924.7 91.6 Page 13 Copyright © 2020. 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UNIVERSE ESTIMATES * STV estimates as at start Q1 of Total Total Total Total Total Total Total Total Total Total Total Total 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV Peoplein STV Households* in People FTA HouseholdsOnly Households* STV Subscription FTA HouseholdsOnly 5+ HouseholdsPerson 4 HouseholdsPerson 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson * STV * STV estimatesas at start ofQ1 Shoppers AgeShoppers 65+ AgeShoppers 55 AgeShoppers 40 AgeShoppers 25 AgeShoppers < 40 Shoppers 3+ ShoppersChildren 1 Shoppers 0 ShoppersChildren Female Shoppers Male Shoppers AgeShoppers 25 < 55 Shoppers - 2 Children 000'S - - - - 49 Female 64 54 54 NORTHERN NORTHERN RIVERS 106.6 151.9 188.9 273.5 772.5 104.2 343.2 180.2 119.9 120.8 479.3 355.1 266.5 140.1 344.7 167.2 109.7 154.8 295.6 190.0 28.6 57.3 61.2 21.6 - 2021 TAMWORTH/TAREE NNSW 104.8 253.1 108.2 155.0 124.1 34.1 53.7 60.3 39.8 17.4 12.0 16.6 63.5 38.6 16.7 30.7 78.4 43.1 94.3 70.9 37.3 45.1 82.4 49.2 NEWCASTLE 118.7 121.6 233.8 591.7 243.9 124.4 325.4 261.4 185.5 106.2 249.2 119.0 110.0 217.4 139.1 89.1 85.5 34.9 42.0 47.2 80.8 29.6 92.0 78.8 Total NNSW Total 1,617.3 229.7 324.2 370.8 612.1 229.4 695.2 111.4 125.0 368.1 239.3 243.4 959.7 740.6 530.4 289.3 688.2 357.1 225.8 309.9 595.3 378.3 80.9 67.9 Page 14 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 000'S CANBERRA 123.2 119.8 187.5 215.2 154.0 221.7 252.8 241.8 383.3 308.9 197.6 450.4 224.6 565.0 67.7 55.6 64.3 27.7 98.4 34.2 32.9 58.3 36.0 - ORANGE DUBBO WAGGA 2021 SNSW 102.0 139.7 158.1 163.5 208.6 148.3 284.0 194.3 121.4 329.9 177.1 420.4 66.0 36.0 73.8 37.8 18.4 97.6 61.5 23.8 27.5 46.3 27.1 WOLLONGONG 138.7 185.8 210.8 125.5 217.6 289.9 189.6 383.5 250.6 154.6 444.6 225.8 546.4 92.1 46.7 93.7 47.1 25.0 78.8 31.8 32.8 52.4 29.7 Total SNSW Total 1,050.9 1,224.9 1,531.8 225.7 138.2 363.9 287.3 149.1 513.0 584.1 377.0 238.8 602.7 751.3 579.8 753.8 473.6 156.9 627.5 71.1 89.7 93.1 92.9 Page 15 Copyright © 2020. The Nielsen Company. 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UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery Buyers NotGrocery Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 CANBERRA 159.7 149.5 140.5 224.6 129.6 122.0 195.9 222.7 155.0 228.8 53.7 39.4 64.9 51.2 64.9 75.1 84.0 73.8 55.8 66.3 26.9 99.2 32.9 - ORANGE ORANGE DUBBO WAGGA 2021 SNSW 130.7 129.9 103.1 177.1 106.6 144.3 161.4 166.4 37.5 25.8 46.5 35.9 46.5 47.2 74.0 69.7 36.9 74.6 37.7 17.1 96.7 59.8 22.1 WOLLONGONG 170.9 172.5 116.7 109.1 225.8 101.8 151.2 197.7 220.7 125.2 227.0 45.6 33.6 54.9 43.6 54.9 53.3 49.4 95.9 46.5 23.0 75.8 29.3 Total SNSW Total 136.8 166.2 130.7 166.2 461.3 451.9 175.6 274.7 352.8 627.5 245.4 142.0 387.4 292.5 150.5 537.9 604.9 376.8 234.8 622.2 98.8 67.0 84.3 Page 16 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. * STV * STV estimatesas at start ofQ1 UNIVERSE ESTIMATES Total Total Total Total Total Total Total Total Total Total Total Total 3+ TVs Households 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* in People FTA HouseholdsOnly Households* STV Subscription FTA HouseholdsOnly 5+ HouseholdsPerson 4 HouseholdsPerson 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson Shoppers Australia,of 2011 Based2011on ASGS SA1 Boundaries - A) Source: ABS TOTAL TOOWOOMBA MARYBOROUGH ROCKHAMPTON MACKAY TOWNSVILLE CAIRNS MARKET MOVIES WORLD SBS NITV, Food, SBS VICELAND, SBS SBS, Kids/ABC TV,ABC ABC Regional Sky News Peach, Shake, Bold, 10, SCA 9Life9Gem, 9GO!, Nine, 7flix 7mate, 7TWO, 7QLD, Network FTA QUEENSLAND FTA network affiliations are of 1 2021 are as July affiliationsFTAnetwork TV Plus , ME, , ABC 1 PEOPLE 297 800 297 200 658 100 239 300 192 700 240 200 264 892 892 2 ABC NEWS ABC 00 HOUSEHOLDS 810 810 400 123 900 123 400 292 400 116 99 100 99 400 79 200 99 Affiliation Page ABC SBS 10 9 7 25 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. QUEENSLAND TV COVERAGE AREA BY POSTCODE : (AM 4662,4670,4673 4671, 4621,4625 4517 Maryborough 4753 4707,4709,4723,4737 4721, Mackay 4849,4852, 4854 Cairns Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Basedon - - 4519, 4550 4519, 4756 4754, 2021 - 4627,4630,4650,4655, 4659 Postcodes - - - 4575,4580 4757,4798 4861, 4865,4868 4861, - - 4581, 4600 4581, 4802 4800, - 4746,4750 - 4873,4877 - - 4601, 4620 4601, 4805 - - 4660, 4751, - 4888 - 4806 Townsville 4615 4410 4380 4378, 4341 4314, Toowoomba 4710 4706, 46764674, Rockhampton - - 4820, 48504820, 4421 4413, - - - - 4385,4387 4344,4347,4350 4720,4722 4678,4680,4694 - 4423,4605 - 4388, 4390,4400 4388, - A) - , 4352 , - 4606, 4608,4610 4606, 4695, 4697,4695, 4699 - 4365,4370 - 4408, Page - - - 26 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: NielsenTelevision AudienceMeasurement © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries - B) Source: ABS TOTAL NEWCASTLE TAMWORTHTAREE RIVERS NORTHERN MARKET MOVIES WORLD SBS NITV, Food, SBS VICELAND, SBS SBS, Kids/ABC TV,ABC ABC Regional Sky NewsBold, Peach, 10, WIN Nine 7flix 7mate, 7TWO, Prime7, Network FTA NORTHERNNSW NBN, 9GO!, 9Gem, 9Life 9GO!,9Gem, NBN, FTA network affiliations are of 1 2021 are as July affiliationsFTAnetwork TV Plus , ME, , ABC 2 000 1 046 PEOPLE 825 500 825 800 357 229 300 229 ABC NEWS ABC HOUSEHOLDS 924 700 924 300 329 000 148 300 447 Affiliation Page ABC SBS 10 9 7 27 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. NORTHERN NSW TV COVERAGE AREA BY POSTCODE : (AM 2462 2431 Northern Rivers 2420 2289 2258 Newcastle Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Basedon - 2440 , - - - 2466, 2469 2466, 2421 2300, 2261 2259, 2021 - 2441,2447 2302 Postcodes - - - 2490, 2308, 2265,2267,2278,2280 - 2450, 2452 2450, 4209 2311,2315 - 4228, 4230 4228, - - 2456, 2460,2456, 2333 2330, - 2287, - 2339, 2312, 2415,2422 2312, Taree 2408 2406, 2369 2340 Tamworth - - 2372, 2350,2347, 2352 - 2411 2380 - - 2382,2386 2430, 2439,2443 2430, - 2356, 2358 2356, - B) - 2388, 2390,2397 2388, - - 2361, 2365,2361, 2446 Page - 28 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: Nielsen TelevisionAudienceMeasurement © Commonwealth ofAustralia, 2011 Based2011 on ASGS SA1 Boundaries - C) Source: ABS TOTAL WOLLONGONG WAGGA WAGGA ORANGE CANBERRA MARKET MOVIES WORLD SBS NITV, Food, SBS VICELAND, SBS SBS, Kids/ABC TV,ABC ABC SCA 9Life9Gem, 9GO!, Nine, 7flix 7mate, 7TWO, Prime7, Network FTA NSW SOUTHERN 10 , Bold, Peach, Shake, Sky News Regional Sky News Peach, Shake, Bold, , DUBBO FTA network affiliations are of 1 2021 are as July affiliationsFTAnetwork TV Plus , ME, , ABC 1 PEOPLE 546 400 546 420 000 565 531 800 531 ABC NEWS ABC 400 HOUSEHOLDS 627 500 627 800 225 100 177 600 224 Affiliation Page ABC SBS 10 9 7 29 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. SOUTHERN SOUTHERN NSW TV COVERAGE AREA BY POSTCODE : (AM 2871,2874 2820 2787,2790 2678,2701 2653, 2357,2379, 2395 Orange, 2617 2579 Canberra Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Basedon - - - 2824 2621 2600 2584, 2655 Dubbo 2021 , 2826 , 2623 , - - - - 2877 2795,2797 2702, 2656,2661,2663,2665 Postcodes , Wagga - - - - 2831,2835,2842 2633,2900,2902 2607,2609, 2396, 2585 2396, 2720 - - 2800, 28032800, 2722 , 2725 , - 2588, 2590,2588, 2594, 2611 ------2850, 2852,2850, 2864 28172810, 2729 2727, 2911 2906, 2614 2612, 2666 , 2668, 2668, , - - - - 2818, 2730, 2914 2615, 2649 2671, - - 2575 2525 2500 Wollongong - - 2502,, 2505 2578, 2622 2578, 2533 2530, - - 2541,2545 2506, 2508,2515 2506, - C) - 2546, 2548 2546, - 2519, - 2551, Page 30 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: NielsenTelevision AudienceMeasurement © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries - Source: ABS D) TOTAL GIPPSLAND BALLARAT BENDIGO SHEPPARTON ALBURY MARKET MOVIES WORLD SBS NITV, Food, SBS VICELAND, SBS SBS, Kids/ABC TV,ABC ABC SCA 9Life9Gem, 9GO!, Nine, 7flix 7mate, 7TWO, Prime7, Network FTA VICTORIA 10 , Bold, Peach, Shake, Sky News Regional Sky News Peach, Shake, Bold, , FTA network affiliations are of 1 2021 are as July affiliationsFTAnetwork TV Plus , ME, , ABC 1 PEOPLE 241 900 241 600 360 200 241 100 176 400 197 217 200 217 ABC NEWS ABC HOUSEHOLDS 537 700 537 900 104 700 155 100 109 78 800 78 300 89 Affiliation Page ABC SBS 10 9 7 31 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. VICTORIA TV COVERAGE AREA BY POSTCODE : (AM 3588 3568,3570 3540,3542,3546,3550 3544, 3518,3520 3462 2732 Bendigo 3461,3467 3409,3412 3387 3363 3341 3312,3314 3260,3264 3230 Ballarat 3749 3732 3701,3704 3683,3685, 3687 2640 Albury Producedby: NielsenTelevision AudienceMeasurement Source: AustraliaPost Basedon ------3591, 35943591, 3472,3465,3477 3475, 3371,2736,3446 3444, 3390 3388, 3370,3364, 3373 3345,3342, 3235 3234, 3733, 3735,3733, 3737 26582647, 2021 ------3573,3575 3523,3525,3527,3529 3469,3480,3485,3487 3415,3418 3315,3317 3287,3289,3292 3705,3707 Postcodes - - - - - 3597,3599,3659 3393,3395 3239,3241 2660,3675,3677 3688, 3690 3688, 3350 ------3576, 3579 3576, 3423 3420, 3377 3375, 3355 3352, 3321 3319, 3741, 3744,3746 3741, 3727 3709, ------3396, 3400 3396, 3249 3243, - 3448, 3450 3448, 3300 3294, 3478, 3482 3478, 3691, 3695,3691, 3697 3551, 3555 3551, ------3660, 36623660, 3583 3581, 3458,3424, 3460 3384 3381, 3358 3328 3325, 3728, 3730,3728, 36823678, 3531,3533,3537, 3489 , 3360 , ------3401, 3407,3401, 3254,3251, - 3483,3515 3451,3453, 3305,3309 3747, 3558, 3561 3558, ------3586, 3385, 3361, 3334, - - - - 3720,3722 3666,3669 3631,3633 3610,3612,3616 3614, 2710,2712 Shepparton 3964 3902 3880,3882, 3885 3862,3864 3842,3844,3850 3847, 3816,3818, 3820 Gippsland - - 3967, 3971 3967, 3909,3904, 3953 - - - - - 3723, 3725 3723, 3672 3670, 3646 3644,3641, 3559,3607 2731, 2716, 2714, 3869 3865, - - 3893, 3895 3893, 3831 3825, ------3726, 3763,3778 3726, 3711 3673, 3956 3954, 3873 3871, 3618, 3620 3618, 3854,3852, 3856 - D) - - - 3647, 3649,3647, 3663 3898,3896, 3900, 3835,3833, 3840, - - - - 3715, 3717 3715, 3962,3960, 3878,3875, 3624,3629 - - - 3779 3608, 3860, Page - - - 32 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: Nielsen TelevisionAudienceMeasurement © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries - E) Source: ABS TOTAL HOBART LAUNCESTON MARKET MOVIES WORLD SBS NITV, Food, SBS VICELAND, SBS SBS, Kids/ABC TV,ABC ABC Bold, 10, TDT 9Life9Gem, 9GO!, Nine, CrossSouthern Network FTA TASMANIA Peach, Peach, Shake FTA network affiliations are of 1 2021 are as July affiliationsFTAnetwork Tas , 7TWO, 7mate7TWO,, TV Plus , ME, , ABC PEOPLE 533 600 533 600 278 000 255 ABC NEWS ABC HOUSEHOLDS 227 000 227 600 119 400 107 Affiliation Page ABC SBS 10 9 7 33 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. TASMANIA TV COVERAGE AREA BY POSTCODE : (AM 7187,7190, 7466 7139 7052 7000 Hobart Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Basedon - - 7004 , 7140, 7150,7140,7162 7155, 7109,7055, 7112 2021 - 7005,7007 Postcodes - 7470 - - 7113, 7116 7113, 7015 7012, - 7163, 7170 7163, - - 7117, 7119 7117, 7030,7027, 7050, - 7180,7182 - 7120, - 7315 7270,7275 7209 Launceston - - 7316, 7320 7316, 7248 7216, - 7277,7290 - - 7322,7325, 7250,7252 - 7292, 7300 7292, - E) - 7265, 7267 7265, 7330 - - 7331 7310,7307, - 7268, Page 34 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : REGWA Producedby: Nielsen TelevisionAudienceMeasurement © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries Source: ABS TOTAL MARKET MOVIES WORLD SBS NITV, Food, SBS VICELAND, SBS SBS, Kids/ABC TV,ABC ABC Peach Bold, WDT 10, 9GEM, 9Life 9GO!, Nine, 7mate GWN7,7TWO, Network FTA REGIONALWA FTA network affiliations are of 1 2021 are as July affiliationsFTAnetwork TV Plus , ME, , ABC PEOPLE 559 700 559 ABC NEWS ABC HOUSEHOLDS 233 500 233 Affiliation Page ABC SBS 10 9 7 35 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. REGIONAL WA TV COVERAGE AREA BY POSTCODE 6718,6720,6722,6751,6753, 6721,6758,6760, 6754, 6725,6726,6728, 6762, 6743,6765, 6740, 6770 6628,6630,6632,6635,6638, 6631,6640,6642, 6639, 6701,6705,6707, 6646, 6713,6714, 6710, 6716, 6518,6519,6525,6528,6530, 6522,6535,6536, 6532, 6612,6614,6616, 6537, 6623,6625, 6620, 6627, 6432,6434,6437,6438,6440, 6436,6443,6445, 6442, 6447,6448,6450, 6446, 6514,6515, 6452, 6517, 6568,6569,6572,6574,6575, 6571,6605,6606, 6603, 6609,6613,6346, 6608, 6429,6430, 6348, 6431, 6480,6484,6487,6488,6489, 6485,6506,6507, 6490, 6510,6511,6512, 6509, 6516,6521, 6513, 6562, 6427,6428,6461,6462,6463, 6460,6466,6467, 6465, 6470,6472,6473, 6468, 6476,6477, 6475, 6479, 6407,6409,6411,6412,6413, 6410,6415,6418, 6414, 6420,6421,6422, 6419, 6424,6425, 6423, 6426, 6372,6373,6391,6392,6393, 6375,6304,6368, 6302, 6383,6384,6385, 6369, 6401,6403, 6386, 6405, 6312,6313,6350,6351,6352, 6315,6355,6356, 6353, 6358,6359,6361, 6357, 6365,6367, 6363, 6370, 6328,6330,6335,6336,6337, 6333,6341,6343, 6338, 6395,6396,6397, 6394, 6308,6309, 6306, 6311, 6284,6285,6288,6290,6390, 6286,6316,6317, 6398, 6320,6321,6322, 6318, 6324,6326, 6323, 6327, 6240,6243,6251,6252,6253, 6244,6255,6256, 6254, 6260,6262,6271, 6258, 6280,6281, 6275, 6282, 6215,6218 Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Basedon 2021 - 6220,6221,6223,6224,6226,6227,6228, 6225,6230,6232, 6229, 6236,6237,6239, 6233, Postcodes Page 36 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: This list excludes Regional WA. Regional WA demographics are available Regional Regional following WA. demographics are WA Thisin Note: pages. list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: *N/A in Tasmania 10* 15 14 13 12 11 9 8 7 6 5 4 3 2 1 REPORTING People People 13 People 25+ People 18 People 18+ People 16+ People 10 People 0 People 0 People 0 People 0 People 5 People 13+ People 5+ Total Individuals Households - - - - - 54 39 24 17 17 - - - 24 39 15 – 144 DEMOGRAPHICS 27* 23* 30 29 28 26 25 24 22 21 20 19 18 17 16 People People 25 People 35 People 30 People 30 People 25 People 25 People 25 People 25 People 18 People 18 People 18 People 18 People 16 People 16 People 16 ------49 54 49 54 44 39 54 49 29 24 54 39 24 39 34 43* 41* 39* 35* 34* 44 42 40 38 37 36 33 32 31 Teens Teens 13 Teens 10 Children 5 Children 2 Children 0 People 65+ People 55+ People 40+ People 30+ People 55 People 50 People 40 People 40 People 35 - - 17 17 ------64 54 64 64 64 12 12 9 Page 37 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: This list excludes Regional WA. Regional WA demographics are available Regional Regional following WA. demographics are WA Thisin Note: pages. list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: *N/A in Tasmania 45* 60* 55* 54* 49* 59 58 57 56 53 52 51 50 48 47 46 REPORTING Men 25 Men 25 Men 18 Men 18 Men 18 Men 18 Men 18 Men 16+ Men 16 Men 16 Men 16 Men 13 Men 40+ Men 25+ Men 18+ Men 0 - 15 ------39 54 49 39 54 39 24 44 34 29 24 – 144 DEMOGRAPHICS 74* 73* 72* 66* 65* 64* 63* 62* 76 75 71 70 69 68 67 61 Women Women 16 Women 16 Women 13 Women 13 Women 0 Women 40+ Women 25+ Women 18+ Women 16+ Men 55+ Men 50 Men 40 Men 40 Men 35 Men 30 Men 25 ------54 64 64 54 54 49 - 15 - - - - 39 24 29 24 90* 88* 87* 86* 84* 79* 78* 92 91 89 85 83 82 81 80 77 Women Women 55+ Women 50 Women 40 Women 40 Women 35 Women 25 Women 30 Women 25 Women 25 Women 25 Women 18 Women 18 Women 18 Women 18 Women 18 Women 16 ------64 54 54 39 54 49 39 54 64 54 54 Child + 0 49 44 34 29 - 17 Page 38 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: TGS = Total Grocery Shopper 13+ age groups / GS = Grocery Shopper 18+ age groups. age groups. 18+ Shopper = Grocery GS / age groups 13+ Shopper Total Grocery= TGSNote: available Regional Regional following WA. demographics are WA Thisin Note: pages list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: *N/A in Tasmania 105* 104* 106 103 102 101 100 98* 97* 99 96 95 94 93 REPORTING GB + ChildGB + 5 GB Child + 0 GB 1 + ChildGB + 0 0 GB + GB Non Working GB Working GB GB 55+ GB 40 GB 25 GB 18 GB 40+ Grocery 18 - - - - - 39 54 54 54 Child 2 Buyer Child - - - 12 17 12 0 - 17 – 144 DEMOGRAPHICS 115* 112* 108* 120 119 118 117 116 114 113 111 110 109 107 GS TGS 13 GS GS Not GS with GS with GS with GS with GS Female GS 18+ TGS 13+ GB Female Female GB 25 ChildGB + 5 40+ Working - Working 39 Child 5 Child0 Child 0 1 - 2 2 Child 25 - 17 - - 49 49 - - 12 17 . Page 39 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: TGS = Total Grocery Shopper 13+ age groups / GS = Grocery Shopper 18+ age 18+ Shopper = Grocery GS / age groups 13+ Shopper Total Grocery= TGSNote: available Regional Regional following WA. demographics are WA Thisin Note: pages list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: *N/A in Tasmania 123* 122* 127* 134 133 132 131 130 129 128 126 125 124 121 REPORTING Occupation Group 1 GS with Children 3+ GS Male GS Age <55 GS Age 65+ GS Age 55 GS Age <40 GS Child with 0 GS 25 GS Female TGS GS GS GS with Child 5 55+ 40 13 - - 54 54 - 54 - 64 - - 17 12 – 144 DEMOGRAPHICS 144* 143* 142* 141* 139* 137* 136* 135* 140 138 Occupation Occupation Occupation Group 16 2 Occupation Group 2 Occupation Groups & 1 2 Occupation Group 2 Occupation Groups & 1 2 Occupation Group 40+ 1 Occupation Group 35+ 1 Occupation Group 1 groups. Groups Groups 2,3 4 2,3 & 4 2,3 & 25 . - - 39 54 16 - 39 Page 40 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. REGIONAL WA SUB MARKETS TPSS TPSS demographics marked with * are only available * areonly WA with marked within Regional market.the demographics TPSS year, ofas wellperiod. and Easter as the the 2 is for 1 data supplied Weeks not TPSShour ¼ market Sub file data Survey by Period. averageisweekly hour demographics supplied asa ¼ TPSS4 market Sub Note: 13 12 11 10 *only in Regional WA 9 8 7 6 5 4 3 2 1 REPORTING Men Men 16 People 40+ Women 40+ Men 40+ People 25+ Women 25+ Men 25+ People 16+ Women 16+ Men 16+ Grocery Buyers Total Households Total Individuals – - – 39 23 26 DEMOGRAPHICS DEMOGRAPHICS 26* 25* 24* 23 22 21 20 19 18 17 16 15 14 People People 55+ Women 55+ Men 55+ Grocery Shopper 18+ Total Grocery Shopper 13+ People 16 Women 16 Men 16 People 25 Women 25 Men 25 People 16 Women 16 - - 54 54 - - - 54 54 39 - - - 54 54 39 Page 41 Copyright © 2021. The Nielsen Company. Confidential and Proprietary. REGIONAL FREE NITV NITV (HD) TEN West Peach (SD) GEM (HD) 7mate (HD) ABC NEWS ABC ME (SD) 7TWO GO! (SD) SBS VICELAND (SD) Bold(SD) ABC Kids/ABC TV Plus TDT (SD) Sky Shake SBS World Movies Sky News on WIN 9Life (SD) 7flix (SD) SBS Food News Regional (SD) Channel (SD) (WDT) (HD) (SD) (SD) (HD) ( SD) 1 August 2021(QLD, August 1 2021 July 1 (QLD, 2019 July 1 September 20182 30September 2018 Tasmania 201610March 2016March 1 September 20173 Vic) (NNSW, SNSW, 28 201517November 12December 2012 2010June ( August 201111January 2011 (RegWA) August 26September 2011 ( August 25September 2010, 24October 22 4 2011August / ( VIC) 23December 2009 / SNSW, (NNSW, (Tasmania) 2009November 1/December 1 (QLD) 2011 2009( August / August 9 June 20091 ( 2011 / 2009August July 3020092 / (Tasmania) July 7 January 1 Reg December 2009,December November March February only) 2016February (QLD 20102010, (RegWA) July August WA) 2011(RegWA) 20052008/ June (RegWA) 20042004 /Hobart Launceston August Broadcast Launch RegWA RegWA 2010 RegWA - SNSW,VIC & TAS) & SNSW,VIC ), ), progressive TO Reg NNSW, SNSW,VIC) NNSW, ) WA) - 2009(RegWA) Reg AIR CHANNEL LAUNCH & BREAKOUT 2010(Tasmania) launch WA) 2009 30 1 August 2021 (QLD, SNSW, VIC) SNSW, 2021 (QLD, August 1 2021 (TAS) 29Aug 27June 30June 2019 September 20182 30September 2018 28February 2017Vic) SNSW, (NNSW, 27August 201628February (QLD 201529November December 9 201212February (RegWA) 201212February (RegWA) 2011January 9 201212February (RegWA) 26September 201212February ( 26September 2010August 1 200929November 12February 2012 ( 27December 201212February ( 27December 2009 (NNSW) 200929November 28 201212February 27December 2009 June 1 November 2008 June 2009 Channel Breakout 2008 2021 2016 2012 (QLD, 2009 2010 2010 ( RegWA Reg RegWA Reg SNSW,VIC WA) WA) only) ) ) ) * Renamed from ABC2 on 4 Dec 20174 Dec on from Renamed * ABC2 • • • Multi Air Free To * Off fromto 1air of as ratings 2016of 17July as VIC and QLD, SNSW, air in on Back 2016.of 30June as WA Reg. and TAS, VIC, SNSW, QLD, Off in air 201825Nov breakout) change 2018on 17Nov Network fromFood Renamed * SBS at as ceased Channel * 2018breakout) from 1Renamed2018 Nov on * ELEVEN 201728May breakout) 20179 Apr 24on News from Renamed * ABC 2016breakout) 201619 on Sept from Renamed * ABC3 2016breakout) 201615Nov from Renamedon * SBS2 2018 breakout) from Renamed12018 Nov on * ONE TV. to ABC changed 272020ABC breakout.Dec change name 2020 (reportedDec from ABCKIDS/COMEDY Renamed2018 * breakout) WIN Multi Air Free to Multi Air Free to Multi Air Free To 28Aug * Renamed from Boss to Bold on 10 on Bold fromto Boss Renamed * 31 July 2021 31July in - channel 2016 30September 2018Tasmania. breakout. in - - - c c channel. hannel, rebrand in NNSW from Sky News on News NNSW from Sky rebrand in hannel, hannel 30 June, 2016 and became WDT. became 30June, 2016 and ceased as at 31 July 2021 in all markets markets 312021all inJuly at as ceased Notes QLD, SNSW, VIC, TAS, and Reg. WA Reg. and TAS, VIC, QLD, SNSW, (reported name change 25 Nov 25Nov change (reported name (reported name change 4 Mar change (reported name (reported name change 27 Nov 27Nov (reported name change (reported name change 2 Oct Oct 2 (reported name change (reported name change 25 Nov change (reported name (reported name change change (reported name th (reported name – Dec reported in the the inreported 2018 1 Sept 2017. NNSW occurred TEN and WIN in changeforSCA Ownership 2021. andagain 1 Jul WDT 1 Jul 2016 SCA, TDT and for Multichannels Primary and changesfor Affiliation * Note: WIN WIN and Copyright © 2020. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • • • • Theaverage viewing audience for demographic,a usuallyexpressed as a percentage. Target Audience Rating Point (TARP) expressedUsually as a percentage. The number of homes (or people)tunedto particular a station at particulara time. Rating The number of Householdsat with least one televisionswitchedset on. Households Using Television (HUT) geographicarea basedon UniverseEstimates. The reportingis 90%panel of the fullpanel. Minimumexpected sizepanel of reportingthe forpanel a defineddemographic within adefined Minimum Sample Size The estimatedpopulation against which mediaaudiences are calculated. Universe Estimate TV viewingaudience. The average viewingaudience for specifica program or station,expressed as a percentage of the total Share Page 44 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • or or Eg Frequency The number or percentage of the target who audienceare reachedat, or above, the Effective Effective Reach ( aneffect The number of exposures2+,(1+, 3+ Effective Frequency Industrystandard bases Program Reach on 5 consecutiveminutes viewed. The number or percentage of different people who have minute(s) of a seenprogram‘x’ or timeband Reach i.e. i.e. . . If Effectivethe Frequencyis set at 3 andof 55% the targethave advertisingcampaign seenthe 3 more timesEffective thethen Reachis 55%. For the targetmarket to take or the desiredaction, for tothe ad causethe desiredresponse) . level. etc ) deemed)for necessary an advertisingmessage to produce Page . 45 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • • • • files arefiles releasedsevendays afterovernightfiles. the aggregateThe of uptoLive, As sevenLiveand Time viewing, Shift days afterbroadcast. Consolidated Consolidated 7 after toViewing a television program time at of time broadcast,a laterthe original than Playback to 7 of Viewingrecorded television programming upto seven daysafter broadcast. Time Shift to 7 broadcast Theaggregate of Live andAs Live viewing. Overnight files are released on the morning of daythe after Overnight broadcasttime of the original research(a day is 2am to 2am). of Viewingrecorded television programming on the same researchday, at60 secondsleast after the As Live of Viewingtelevision programming at of the time broadcast. Live broadcast . . ismeasured. This of the additionas ‘As toshift 7’. Live’ ‘Time and upto sevendays Page 46 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • • • The Grocery Main within Grocery of As 1 Total Grocery Shopper Consolidatedfiles are released21 days afterConsolidated files 28 7 and daysafter overnight the files. aggregateThe of Live, As Liveand Time toto Shift up 28 viewing, daysafter broadcast. Consolidated 28 after broadcast toViewing a television program time at of time broadcast,a laterthe original than Playback to of Viewingrecorded television programming upto Time Shift to of Viewingrecorded television programming Time Shift Total Grocery Shopper attribute will have a floating universeestimate Grocery Buyers are commonly also referred to asGrocery Buyers, MGBs GBs. and The new'Total st the home. Shopper' variablemay be referredto asTotal Shoppers, Shoppers or Buyer demographic andits broaderwith definition accountwill for January 2017,newJanuary the 'Total Grocery Shopper' demographic will Mainalongside thesit 8 - 28 28 28 . . Thisis measured theas addition of ‘As toshift Live’ ‘Time and between8 28 days after broadcast – 28days afterthe original time of broadcast . . all SH. of of grocerythe shoppers 28’. upto 28 days Page 47 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • Tradespersons Metal and Machinery Tradespeople; Electrical and Electronics Tradespersons; Printing Tradespeople; Vehicle Tradespeople; Food Tradespeople ( Occupational Group Tellers Messengers Numerical Clerks Transport Technical Medical and Science Technical Officers and Technicians; Para Professionals; Clerks; Teachers; SalesPeople Professionaland WorkersService ( Occupational Group and Treatment Supervisors Legislators & Government Appointed Officials; General Managers; Specialist managers; Farmers and Farm managers; managing Managers,Administrators &Professionals: (previously referred as to AB) Occupational (OG1)Group1 previously previously referred as to previously referred as to ; ; Cashiers and ; (Sales and Service and Other Business); Natural Scientists; Building Professionals and Engineers; Health Diagnosis School ; ; Amenity Horticultural Tradespeople : Practitioners; Tertiary Teachers; Social Professionals; Business Professionals; Artists and Related Professionals ; ; Filing; Sorting and Copying Clerks; Material Recording and Despatching Clerks; Receptionists; Telephonists and Workers; Workers; Registered Nurses; Stenographers and Typists; Data Processing and Business machine Operators; Teachers; Investment; Insurance and Real Estate Ticket Ticket C2) C1) Salespersons; Personal Service 3 2 ( ( OG2) OG3) Engineering Workers and Building Associates and Technicians; Air and Sea Salespersons ; ; Sales Representatives, Sales Assistants; : Page 48 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • ( Occupational Group (previously referred as to D) Occupational (OG4)Group4 Labourers Trade Assistants and Factory Agricultural Hands; Labourers and Related Workers;Cleaners; Construction and Mining LabourersRelated & Workers: Road and Rail Transport Drivers; Plant Mobile Operators; Stationary Plant Operators; Machine Operators; Police Operators,PlantMachine and Drivers Police:and previously previously referred as to E) 5 ( OG5) Page 49 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. HOUSEHOLD HOUSEHOLD INCOME The household income band labels and ranges: HHI packages demographic This characteristic, From IncomeClassifications Household The To * Please is household accommodate the HHI Unknown Band 5 Income Band Income4 Band 3 Income Band 2 Income Band 1 Income also . characteristic note start available Income Income Band list that Household of characteristic and changing the the in household will can 2016 the only dynamics be Income OzTAM ratings analysed be income draws available within (HHI) Metropolitan Household Income Thresholds* Income Household year dollar on in within , individual isolation (week $90,000 $90,000 within national $30,000 $30,000 $55,000 Less than $30,000 amounts Non Non Disclosed $130,000+ the 1 its 2016 and Elemental markets, , - or - - analysis commencing are $129,999 Regional $54,999 $89,999 in National listed conjunction HHI databases here of FTA band household STV for Sunday and ranges reference Elemental . The with Regional Quarter will 27 other incomes but be December, databases reviewed are Hour STV Regional not Elemental and files available annually remain 2015 identifies . TAM within ) unchanged databases and analysis Regional revised five the analytical variables bands . TAM . as needed . introduces HHI software, within . is part approved the a of bands new the household only software standard are Page listed 50 . Copyright © 2020. The Nielsen Company. Confidential and Proprietary. THE RATINGS PROCESS Page 51 Copyright © 2020. The Nielsen Company. Confidential and Proprietary. CONTACTDETAILS Nielsen Television Audience Measurement Sydney9490 02 : FREECALL [email protected] WWW.REGIONALTAM.COM.AU : 5551800 026 6500 Page 52