Copyright © 2017. The Nielsen Company. Confidential and Proprietary. REGIONAL TOOLKIT 2017 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. CONTENTS Contact Details The Ratings Process Household Income Terms & Definitions Regional FTA TV Channels Breakout Reported Regional Subscription Channels TV Reporting Demographics Coverage MapsCoverage and Areas 2017 UniverseEstimates Easter Periods 2003 2017 Survey Summary Calendar - 2017 52 51 50 44 43 42 37 25 5 4 3 Page 2 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. SURVEY CALENDAR SUMMARY Survey 10 Survey Survey 9 Survey 8 Survey 7 Survey 6 Survey 5 Survey 4 Survey 3 Survey 2 Survey 1 Survey Summer Summer Survey Easter WeeksSurveyed Weeks25 21 Weeks 17 Weeks 15 Weeks 11 Weeks Weeks 49 Weeks 45 Weeks 41 Weeks Weeks37 33 Weeks Weeks29 Weeks 7 Weeks Weeks 1 Weeks – – – – – – – – – – – – – 10 52 48 44 40 36 32 28 24 20 16 14 6 The full Survey Calendar can be downloaded at: downloaded be full Calendar can TheSurvey www.regionaltam.com.au Survey Commences(Sun) 10 September10 05 November 05 03 December03 12 February 12 08 October 08 01 January 01 13 August 13 12 March 12 23 April 23 April 09 18 June 18 21 May 21 16 July 16 - 2017 Survey(Sat) Concludes 09 September 09 04 November 04 30 December02 11 February February 11 07 October 07 12 August 12 11 March 11 22 April 22 April 08 17 June 17 20 May 20 December 15 July 15 Page 3 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. EASTER PERIODS 2003 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 Year Week No. 16 15 14 13 15 14 17 16 14 13 15 14 18 17 15 14 16 15 13 12 15 14 16 15 14 13 16 15 17 16 Sunday to Saturday 27 20 29 31 24 28 23 16 27 20 16 09 05 20 13 08 01 24 17 04 12 05 08 01 16 09 11 04 20 13 ------Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr 26 30 29 22 26 22 15 02 11 04 26 19 06 14 07 30 23 10 03 18 11 14 07 22 15 02 17 10 26 19 ------Mar Mar Mar Mar Mar Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr - 2017 Within Within Survey 2&3 2&3 2&3 2 2 3 2 2 3 2 2 2 2 3 Within Within Period 4 4 4 5 4 4 4 5 4 4 4 3 4 Page 4 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES REGIONAL WA HOBART LAUNCESTON TASMANIATotal GIPPSLAND BALLARAT BENDIGO SHEPPARTON ALBURY (AM VICTORIA Total WOLLONGONG ORANGE DUBBO WAGGA CANBERRA SNSWTotal (AM NEWCASTLE TAMWORTH/TAREE NORTHERN RIVERS NNSWTotal (AM TOOWOOMBA MARYBOROUGH ROCKHAMPTON MACKAY TOWNSVILLE CAIRNS QUEENSLANDTotal (AM - - C) B) - D) - A) Total Households (000's) HouseholdsTotal 225.7 115.1 108.3 223.4 100.9 149.8 104.9 517.2 219.3 171.2 212.1 602.6 318.4 145.8 425.6 889.8 116.3 272.4 112.8 774.1 77.4 84.2 97.2 78.1 97.3 – 2017 Total Individuals (000's) IndividualsTotal 1,188.4 1,485.1 2,163.1 1,835.2 560.2 267.7 256.0 523.7 236.1 352.2 235.2 175.2 189.7 536.1 415.1 533.9 810.4 355.2 997.5 283.8 621.4 239.7 193.5 239.5 257.3 Minimum Number of Number Minimum Homes Installed 180 143 142 285 123 190 132 104 102 651 208 177 185 570 241 120 339 700 120 257 105 105 105 120 812 Page 5 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men Men25 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ Men 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals 000’s ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 (AM 1,241.1 1,444.0 1,835.2 264.3 182.8 447.1 347.8 165.0 612.1 692.4 451.9 269.1 104.1 716.2 907.7 703.2 906.1 536.3 119.2 200.3 118.5 774.1 QLD 80.3 - A) (AM 1,115.0 1,497.4 1,046.0 1,740.7 2,163.1 NNSW NNSW 330.8 204.6 535.4 394.1 189.5 724.9 821.7 518.5 313.9 124.4 849.3 802.7 625.7 133.2 215.5 127.5 889.8 96.8 - B) (AM 1,014.1 1,186.5 1,485.1 SNSW 213.7 143.4 357.1 283.9 140.5 497.6 567.6 372.9 229.5 586.6 733.5 569.8 742.2 453.0 151.4 602.6 70.0 89.0 92.5 92.1 - C) - 2017 (AM 1,188.4 198.0 113.6 311.6 208.3 406.3 454.7 272.7 159.1 470.7 638.3 422.7 828.9 547.5 315.4 953.7 120.0 517.2 94.7 48.4 64.4 75.6 69.7 VIC - D) (AM 134.3 178.0 201.9 125.4 208.9 275.7 191.4 363.4 250.5 146.8 422.5 223.4 523.7 83.5 50.8 94.5 43.7 23.9 74.6 30.9 32.5 51.6 30.5 TAS - E) East Coast Regional 1,090.3 1,785.5 1,328.6 2,418.9 2,738.3 1,741.4 1,046.2 2,831.7 3,670.2 2,689.8 4,944.9 3,492.3 2,077.2 5,747.4 3,007.1 7,195.5 695.2 633.4 319.4 412.8 453.0 738.8 438.3 Regional WA Regional 137.8 130.5 203.8 226.5 159.8 233.1 263.0 241.7 385.5 297.0 177.8 440.8 225.7 560.2 73.3 64.5 66.0 22.7 95.3 29.3 33.7 61.0 37.5 1,163.6 1,923.3 1,459.1 2,622.7 2,964.8 1,901.2 1,141.5 3,064.8 3,933.2 2,931.5 5,330.4 3,789.3 2,255.0 6,188.2 3,232.8 7,755.7 Total Total 759.7 699.4 342.1 442.1 486.7 799.8 475.8 REG Page 6 Copyright © 2017. 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UNIVERSE ESTIMATES Grocery 5 BuyersChildren Grocery 5 BuyersChildren Grocery 0 BuyersChildren Grocery 0 BuyersChildren Grocery KidsBuyer Grocery No Buyer Kids Grocery Buyers40+ Grocery 40 BuyersUnder Grocery BuyersNot Working Grocery BuyersWorking Grocery Buyers Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000’s - - - - 17 12 17 12 (AM 174.7 118.0 221.1 166.2 221.1 553.0 554.4 219.7 377.0 397.1 774.1 273.6 187.0 460.6 355.4 168.4 629.0 704.8 454.2 267.2 727.8 QLD 75.8 98.8 - A) (AM NNSW NNSW 191.5 138.7 231.5 182.1 231.5 658.3 657.0 232.8 482.7 407.1 889.8 363.9 215.7 579.6 408.6 192.9 772.5 865.2 527.5 311.8 118.9 891.4 92.7 - B) - (AM SNSW 134.0 171.4 133.1 171.4 431.2 437.5 165.1 293.4 309.2 602.6 230.6 145.8 376.4 285.9 140.1 516.5 581.5 369.3 223.5 599.9 94.2 65.0 83.4 2017 - C) (AM 107.7 133.5 103.0 133.5 383.7 390.2 127.0 256.8 260.4 517.2 208.2 118.5 326.7 214.4 422.6 468.4 274.8 156.3 483.0 74.9 95.9 45.8 60.4 VIC - D) (AM 162.3 167.7 118.0 105.4 223.4 141.4 185.4 207.2 125.1 213.6 52.1 63.8 61.1 46.4 61.1 55.7 88.5 52.9 96.9 44.0 21.8 72.2 28.2 TAS - E) EastCoast Regional 2,188.5 2,206.8 1,527.9 1,479.2 3,007.1 1,164.8 1,884.7 1,361.2 2,526.0 2,827.1 1,750.9 1,031.0 2,915.7 660.0 462.6 818.6 630.8 818.6 800.3 719.9 641.3 301.1 389.7 Regional 153.7 150.3 101.4 124.3 225.7 125.2 111.2 181.7 201.5 137.2 207.7 57.1 41.0 72.0 54.5 72.0 75.4 70.5 54.7 56.5 19.8 82.5 26.0 WA 2,342.2 2,357.1 1,629.3 1,603.5 3,232.8 1,235.3 2,009.9 1,472.4 2,707.7 3,028.6 1,888.1 1,113.5 3,123.4 Total Total 717.1 503.6 890.6 685.3 890.6 875.7 774.6 697.8 320.9 415.7 REG Page 7 Copyright © 2017. 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Confidential and Proprietary. * STV * STV estimatesas at start ofQ1 UNIVERSE ESTIMATES 3+ TVs 3+ TVs Households 2 TVs Households 1 TV Households STV inPeople Households* Households FTAin OnlyPeople STV Households*Subscription Households FTA Only 5+ Person Households 4 Person Households 3 Person Households 2 Person Households 1 Person Households 000’s (AM 1,360.8 183.9 262.4 327.8 474.4 183.5 590.6 119.8 291.4 208.5 QLD 59.5 94.9 - A) (AM 1,472.2 NNSW NNSW 237.1 318.4 334.3 690.9 251.6 638.2 107.9 123.5 354.0 222.7 81.7 - B) - (AM 1,039.3 SNSW 151.7 206.2 244.7 445.8 157.9 444.7 219.3 147.7 54.6 82.4 98.6 2017 - C) (AM 144.9 177.3 195.0 330.3 858.1 128.5 388.7 216.8 134.8 33.0 54.8 77.8 VIC - D) (AM 112.1 411.6 178.9 66.0 77.2 80.2 44.5 19.5 23.9 31.6 85.8 62.6 TAS - E) EastCoast Regional 1,041.5 1,182.0 2,053.5 5,142.0 2,241.1 1,167.3 783.6 766.0 248.3 363.9 451.3 776.3 Regional 102.7 153.3 406.9 168.9 105.5 48.2 74.8 56.8 14.7 35.2 27.5 42.8 WA 1,116.3 1,284.7 2,206.8 5,548.9 2,410.0 1,272.8 Total Total 831.8 822.8 263.0 399.1 478.8 819.1 REG Page 8 Copyright © 2017. 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UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People People25 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals 000'S ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 CAIRNS 125.5 102.6 173.3 130.2 200.9 112.8 257.3 35.9 26.9 62.8 50.0 23.1 85.9 10.6 96.5 63.8 36.9 13.8 99.7 75.4 16.5 29.1 17.2 TOWNSVILLE 104.3 154.2 129.7 186.9 239.5 28.2 23.3 51.5 47.9 24.6 76.1 13.5 89.6 64.8 41.5 16.9 93.0 97.0 82.6 16.7 26.0 16.7 97.3 - MACKAY 129.1 106.2 150.6 193.5 23.3 22.4 45.7 45.3 22.9 68.6 77.7 56.8 34.4 11.5 80.1 86.0 84.7 64.6 12.0 21.7 13.8 78.1 9.1 2017 Queensland ROCKHAMPTON 106.6 156.4 126.1 184.5 239.7 29.7 24.8 54.5 50.4 25.6 80.1 11.7 91.8 65.3 40.5 14.9 95.0 98.0 77.9 15.9 27.5 18.0 97.2 MARYBOROUGH 106.2 165.2 103.8 210.0 233.1 134.5 240.7 345.8 218.2 439.6 278.9 154.5 500.3 272.4 621.4 59.0 44.8 23.1 75.5 30.7 38.5 63.7 33.9 TOOWOOMBA 103.7 107.7 139.5 102.7 188.5 135.0 220.8 116.3 283.8 41.0 26.4 67.4 50.4 24.0 91.4 12.3 66.7 40.3 16.3 81.3 19.6 32.3 18.9 Total QLD Total 1,241.1 1,444.0 1,835.2 264.3 182.8 447.1 347.8 165.0 612.1 692.4 451.9 269.1 104.1 716.2 907.7 703.2 906.1 536.3 119.2 200.3 118.5 774.1 80.3 Page 9 Copyright © 2017. 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UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery Buyers NotGrocery Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 CAIRNS 112.8 101.2 25.2 18.7 31.6 25.1 31.6 81.2 81.6 31.2 52.4 60.4 34.8 27.9 62.7 52.6 24.7 87.4 10.6 98.0 66.4 38.5 13.8 TOWNSVILLE 23.2 14.5 29.5 20.8 29.5 67.8 60.9 36.4 46.6 50.7 97.3 29.0 23.8 52.8 49.1 25.3 78.1 12.4 90.5 64.9 41.1 15.8 93.9 - 2017 MACKAY Queensland 19.9 13.9 25.7 19.8 25.7 52.4 51.6 26.5 35.3 42.8 78.1 21.1 19.2 40.3 39.4 20.2 60.5 68.3 49.4 30.2 10.0 70.5 7.8 ROCKHAMPTON 25.4 16.8 31.9 23.6 31.9 65.3 64.2 33.0 43.4 53.8 97.2 28.7 23.4 52.1 47.6 24.2 76.3 10.2 86.5 60.8 37.4 13.2 89.5 MARYBOROUGH 203.7 212.5 141.4 131.0 272.4 115.2 180.6 114.4 229.6 252.2 144.4 259.6 54.7 36.3 68.7 51.4 68.7 59.9 65.4 49.0 22.6 79.0 30.0 TOOWOOMBA 116.3 109.3 113.1 26.3 17.8 33.7 25.5 33.7 82.6 83.6 32.7 57.9 58.4 44.8 27.3 72.1 52.3 25.0 97.1 12.2 68.3 41.0 16.0 Total QLD Total 174.7 118.0 221.1 166.2 221.1 553.0 554.4 219.7 377.0 397.1 774.1 273.6 187.0 460.6 355.4 168.4 629.0 704.8 454.2 267.2 727.8 75.8 98.8 Page 10 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* in People FTA HouseholdsOnly Households* STV Subscription FTA OnlyHouseholds 5+ HouseholdsPerson 4 HouseholdsPerson 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson * STV estimates as at start Q1 of UNIVERSE ESTIMATES 000'S CAIRNS 201.5 20.6 40.7 51.5 55.8 23.0 89.8 14.7 16.7 42.2 33.1 6.1 TOWNSVILLE 187.0 24.9 31.6 40.8 52.5 18.2 79.1 10.0 12.2 15.3 34.1 25.7 - 2017 MACKAY Queensland 138.7 24.4 26.4 27.3 54.8 22.2 55.9 11.3 12.2 28.2 19.3 7.1 ROCKHAMPTON 164.4 25.0 34.7 37.5 75.3 28.1 69.1 13.3 14.9 34.2 25.3 9.5 MARYBOROUGH 119.8 174.9 446.5 201.3 112.5 61.0 91.6 71.1 13.0 32.0 42.5 72.4 TOOWOOMBA 222.7 28.0 37.4 50.9 61.1 20.9 95.4 13.8 11.4 18.2 40.2 32.7 Total QLD Total 1,360.8 183.9 262.4 327.8 474.4 183.5 590.6 119.8 291.4 208.5 59.5 94.9 Page 11 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 000'S NORTHERN RIVERS 151.3 246.5 182.8 334.1 378.0 239.3 144.1 390.6 516.4 376.9 695.2 488.8 290.7 807.1 425.6 997.5 95.2 87.6 43.9 56.5 60.9 97.1 57.0 - 2017 TAMWORTH/TAREE NNSW 120.9 135.2 139.8 197.3 117.4 249.1 154.0 285.7 145.8 355.2 63.6 31.8 95.4 57.3 25.5 14.3 76.2 44.4 18.9 88.4 22.2 36.6 19.7 NEWCASTLE 115.9 193.5 154.0 269.9 308.5 203.0 125.4 318.9 401.3 308.4 553.1 403.2 246.6 647.9 318.4 810.4 77.6 76.4 38.6 49.0 50.1 81.8 50.8 Total NNSW Total 1,115.0 1,497.4 1,046.0 1,740.7 2.163.1 330.8 204.6 535.4 394.1 189.5 724.9 821.7 518.5 313.9 124.4 849.3 802.7 625.7 133.2 215.5 127.5 889.8 96.8 Page 12 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery GroceryBuyers Not Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 NORTHERN RIVERS 101.5 101.5 324.1 314.8 110.8 222.3 203.3 425.6 167.0 102.9 269.9 194.1 361.1 404.5 249.5 146.6 416.5 82.6 55.3 75.8 91.2 43.4 55.4 - 2017 TAMWORTH/TAREE NNSW 109.2 114.8 145.8 101.9 128.2 141.5 145.9 30.6 24.2 36.6 30.7 36.6 31.0 81.1 64.7 68.1 33.8 60.1 26.3 13.3 77.8 44.0 17.7 NEWCASTLE 225.0 227.4 179.3 139.1 318.4 128.8 207.8 154.4 283.2 319.2 200.0 121.2 329.0 78.3 59.2 93.4 75.6 93.4 91.0 79.0 75.4 36.0 45.8 Total NNSW Total 191.5 138.7 231.5 182.1 231.5 658.3 657.0 232.8 482.7 407.1 889.8 363.9 215.7 579.6 408.6 192.9 772.5 865.2 527.5 311.8 118.9 891.4 92.7 Page 13 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* in People FTA HouseholdsOnly Households* STV Subscription FTA HouseholdsOnly 5+ HouseholdsPerson 4 HouseholdsPerson 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson * STV * STV estimatesas at start ofQ1 000'S NORTHERN NORTHERN RIVERS 104.4 142.6 178.6 310.2 687.3 118.4 307.2 172.0 111.8 27.6 53.8 60.4 - 2017 TAMWORTH/TAREE NNSW 113.7 241.5 106.6 35.2 55.8 54.8 39.2 18.6 12.1 16.6 62.4 36.1 NEWCASTLE 120.0 100.9 267.0 543.4 224.4 119.6 97.5 94.0 35.5 42.0 46.5 74.8 Total NNSW Total 1,472.2 237.1 318.4 334.3 690.9 251.6 638.2 107.9 123.5 354.0 222.7 81.7 Page 14 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 000'S CANBERRA 117.4 155.5 178.6 204.9 148.2 211.3 240.8 230.8 362.5 294.5 185.4 426.2 212.1 533.9 63.1 54.3 61.2 26.3 93.9 32.7 31.5 53.0 36.0 - ORANGE DUBBO WAGGA 2017 SNSW 101.2 136.8 156.4 100.2 162.2 205.5 149.5 276.7 198.4 120.1 325.6 171.2 415.1 62.0 39.2 74.8 35.6 19.6 61.0 25.4 27.9 46.1 26.7 WOLLONGONG 138.5 182.2 206.3 124.5 213.1 287.2 189.5 374.9 249.3 147.5 434.7 219.3 536.1 88.6 49.9 93.6 43.7 24.1 74.6 30.9 33.1 52.3 29.4 Total SNSW Total 1,014.1 1,186.5 1,485.1 213.7 143.4 357.1 283.9 140.5 497.6 567.6 372.9 229.5 586.6 733.5 569.8 742.2 453.0 151.4 602.6 70.0 89.0 92.5 92.1 Page 15 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery Buyers NotGrocery Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 CANBERRA 147.0 142.4 122.6 212.1 123.4 115.3 183.9 208.5 146.3 214.9 48.6 33.9 65.1 51.0 65.1 69.7 89.5 68.6 54.8 60.5 24.6 91.5 31.0 - ORANGE ORANGE DUBBO WAGGA 2017 SNSW 123.3 123.5 171.2 104.3 139.9 158.0 163.4 38.9 28.0 47.9 37.7 47.9 47.7 74.8 96.4 65.2 39.1 74.7 35.6 18.1 98.2 59.1 23.5 WOLLONGONG 160.9 171.6 129.1 219.3 148.7 192.7 215.0 124.8 221.6 46.5 32.3 58.4 44.4 58.4 47.7 90.2 96.8 51.9 95.9 44.0 22.3 72.9 28.9 Total SNSW Total 134.0 171.4 133.1 171.4 431.2 437.5 165.1 293.4 309.2 602.6 230.6 145.8 376.4 285.9 140.1 516.5 581.5 369.3 223.5 599.9 94.2 65.0 83.4 Page 16 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES * STV * STV estimatesas at start ofQ1 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* in People FTA HouseholdsOnly Households* STV Subscription FTA HouseholdsOnly 5+ PersonHouseholds 4 HouseholdsPerson 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson 000'S CANBERRA 165.8 368.1 153.9 51.8 72.1 88.2 58.2 17.8 35.4 35.6 72.8 50.5 - ORANGE ORANGE DUBBO WAGGA 2017 SNSW 121.5 293.6 125.3 42.7 57.1 71.4 45.9 18.6 18.8 24.1 64.9 44.8 WOLLONGONG 158.5 377.6 165.5 57.2 77.0 85.1 53.8 18.2 28.2 38.9 81.6 52.4 Total SNSW Total 1,039.3 151.7 206.2 244.7 445.8 157.9 444.7 219.3 147.7 54.6 82.4 98.6 Page 17 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Children 13 Children 5 Children 0 Children Total Households Total Individuals Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People 25 People 25+ People 16 People 16 People 16+ People ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 000'S ALBURY 130.7 151.6 189.7 30.1 18.0 48.1 33.6 15.6 63.7 71.7 44.2 26.2 10.6 74.3 99.2 68.0 88.9 52.4 12.5 19.3 11.3 84.2 8.0 SHEPPARTON 123.2 140.8 175.2 31.3 16.7 48.0 30.3 13.6 61.6 68.4 39.5 22.8 70.8 96.3 61.0 78.6 44.5 11.3 17.4 10.3 77.4 6.8 9.2 - 2017 VICTORIA BENDIGO 126.6 164.4 108.6 189.3 104.9 235.2 39.3 22.1 61.4 40.7 18.6 80.0 89.8 53.5 31.4 12.8 92.8 83.7 62.7 14.5 23.4 13.8 9.8 BALLARAT 119.4 134.3 139.1 187.7 127.2 244.2 165.0 282.0 149.8 352.2 56.4 34.9 91.3 63.0 28.1 14.9 82.7 47.8 19.7 94.3 22.6 36.3 20.5 GIPPSLAND 128.5 166.4 106.4 190.0 100.9 236.1 40.9 21.9 62.8 40.7 18.8 81.6 90.5 52.8 30.9 12.1 93.7 82.8 61.5 14.7 23.6 13.8 8.9 Total VICTORIA Total 1,188.4 1136.6 198.0 311.6 208.3 406.3 454.7 272.7 159.1 470.7 638.3 422.7 828.9 547.5 315.4 953.7 120.0 517.2 94.7 48.4 64.4 75.6 69.7 Page 18 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery GroceryBuyers Not Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 ALBURY 18.5 51.1 34.4 15.9 67.0 74.9 44.7 26.2 10.3 77.3 18.2 13.4 23.5 18.8 23.5 60.7 60.9 23.3 41.2 43.0 84.2 32.6 7.9 SHEPPARTON 13.5 10.1 18.5 15.7 18.5 58.9 59.4 18.0 41.3 36.1 77.4 30.9 17.4 48.3 30.7 13.3 61.6 67.8 39.1 21.7 70.0 6.2 8.4 - 2017 VICTORIA BENDIGO 104.9 20.6 15.1 24.0 18.5 24.0 80.9 79.0 25.9 51.4 53.5 41.4 23.8 65.2 43.0 19.2 84.4 93.7 55.1 31.3 12.1 96.5 9.3 BALLARAT 108.1 113.4 149.8 124.8 138.5 142.9 34.0 22.3 41.7 30.7 41.7 36.4 70.9 78.9 60.6 35.8 96.4 64.2 28.4 13.7 82.3 46.5 18.1 GIPPSLAND 100.9 21.4 14.0 25.8 19.3 25.8 75.1 77.5 23.4 52.0 48.9 42.7 23.0 65.7 42.1 19.1 84.8 93.5 53.6 30.6 11.5 96.3 8.7 Total VICTORIA Total 107.7 133.5 103.0 133.5 383.7 390.2 127.0 256.8 260.4 517.2 208.2 118.5 326.7 214.4 422.6 468.4 274.8 156.3 483.0 74.9 95.9 45.8 60.4 Page 19 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES * STV * STV estimatesas at start ofQ1 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* in People FTA HouseholdsOnly Households* STV Subscription FTA HouseholdsOnly 5+ HouseholdsPerson 4 PersonHouseholds 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson 000'S ALBURY 139.1 28.9 32.5 50.6 20.4 63.8 11.4 36.0 22.9 22.8 4.6 9.3 SHEPPARTON 127.9 23.7 23.4 30.3 47.3 20.5 56.9 11.9 31.4 21.5 4.7 7.9 - 2017 VICTORIA BENDIGO 172.7 28.7 36.2 40.0 62.5 22.9 82.0 10.1 15.5 44.0 29.1 6.2 BALLARAT 256.5 112.5 42.0 54.4 53.4 95.7 37.3 11.0 15.4 24.2 63.7 35.5 GIPPSLAND 161.9 27.7 34.4 38.8 74.2 27.4 73.5 12.1 14.8 41.7 25.8 6.5 Total VICTORIA Total 144.9 177.3 195.0 330.3 858.1 128.5 388.7 216.8 134.8 33.0 54.8 77.8 Page 20 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ Men 16 Men 16 Men 16 Men 16+ 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children 0 Children Total Households Total Individuals ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 000'S LAUNCESTON 102.0 137.9 178.0 119.5 206.8 108.3 256.0 42.6 24.7 67.3 44.4 19.7 87.0 11.4 98.4 59.4 34.7 15.0 90.7 68.9 16.2 25.3 14.5 - TASMANIA 2017 HOBART 103.5 106.9 137.8 100.7 185.4 131.0 215.7 115.1 267.7 40.9 26.1 67.0 50.1 24.0 91.0 12.5 66.0 39.9 15.9 77.9 16.3 26.3 16.0 Total TASMANIA Total 134.3 178.0 201.9 125.4 208.9 275.7 191.4 363.4 250.5 146.8 422.5 223.4 523.7 83.5 50.8 94.5 43.7 23.9 74.6 30.9 32.5 51.6 30.5 Page 21 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids BuyerGrocery No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery Buyers NotGrocery Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - - - - 17 12 17 12 LAUNCESTON 108.3 101.6 104.8 25.9 19.4 29.3 23.0 29.3 79.0 82.1 26.2 60.0 48.3 44.7 25.9 70.6 46.3 20.4 91.0 10.6 60.1 34.2 13.8 - TASMANIA 2017 HOBART 115.1 105.6 108.8 26.2 17.4 31.8 23.4 31.8 83.3 85.6 29.5 58.0 57.1 43.8 27.0 70.8 50.6 23.6 94.4 11.2 65.0 38.0 14.4 Total TASMANIA Total 162.3 167.7 118.0 105.4 223.4 141.4 185.4 207.2 125.1 213.6 52.1 36.8 61.1 46.4 61.1 55.7 88.5 52.9 96.9 44.0 21.8 72.2 28.2 Page 22 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* in People FTA HouseholdsOnly Households* STV Subscription FTA OnlyHouseholds 5+ HouseholdsPerson 4 HouseholdsPerson 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson * STV * STV estimatesas at start ofQ1 000'S LAUNCESTON 197.6 31.9 38.3 38.1 58.4 23.5 84.8 10.3 10.7 15.3 43.4 28.6 - TASMANIA 2017 HOBART 214.0 34.1 38.9 42.1 53.7 21.0 94.1 13.2 16.3 42.4 34.0 9.2 Total TASMANIA Total 112.1 411.6 178.9 66.0 77.2 80.2 44.5 19.5 23.9 31.6 85.8 62.6 Page 23 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. UNIVERSE ESTIMATES Men 16 Men 16 Men 16 Men 16+ 40+ People 25 People 25+ People 16 People 16 People 16+ People 13 Children 5 Children Children0 Total Households Total Individuals Men 55+ Men 40 Men 40+ Men 25 Men 25 Men 25+ Men 18 Men 18+ ------54 54 39 24 54 39 24 - - - - - 54 54 39 12 4 - 17 000'S REGIONAL REGIONAL WA Total REGIONAL REGIONAL TotalWA 263.0 241.7 385.5 297.0 177.8 440.8 225.7 560.2 137.8 130.5 203.8 226.5 159.8 233.1 33.7 61.0 37.5 73.3 64.5 66.0 22.7 95.3 29.3 Grocery Buyers Children 5 Buyers ChildrenGrocery 5 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery 0 Buyers ChildrenGrocery BuyerGrocery Kids GroceryBuyer No Kids Buyers 40+ Grocery 40 Buyers UnderGrocery Buyers NotGrocery Working Buyers WorkingGrocery BuyersGrocery Women 55+ Women 40 Women 40+ Women 25 Women 25 Women 25+ Women 18 Women 18+ Women 16 Women 16 Women 16 Women 16+ ------54 54 39 24 54 39 24 000'S - 2017 REGIONAL REGIONAL WA - - - - 17 12 17 12 Total REGIONAL REGIONAL TotalWA 153.7 150.3 101.4 124.3 225.7 125.2 111.2 181.7 201.5 137.2 207.7 57.1 41.0 72.0 54.5 72.0 75.4 70.5 54.7 56.5 19.8 82.5 26.0 3+ HouseholdsTVs 2 HouseholdsTVs 1 HouseholdsTV in People STV Households* in People FTA Households Only Households* STV Subscription FTA HouseholdsOnly 5+ HouseholdsPerson 4 PersonHouseholds 3 HouseholdsPerson 2 HouseholdsPerson 1 HouseholdsPerson * STV * STV estimatesas at start ofQ1 000'S REGIONAL REGIONAL WA Total REGIONAL REGIONAL TotalWA 102.7 153.3 406.9 168.9 105.5 48.2 74.8 56.8 14.7 35.2 27.5 42.8 Page 24 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: Nielsen TelevisionMeasurementAudience © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries - A) Source: ABS TOTAL TOOWOOMBA MARYBOROUGH ROCKHAMPTON MACKAY TOWNSVILLE CAIRNS MARKET NITV Network, Food SBS VICELAND, SBS SBS, ABCME, ABC2, ABC, ONE, WIN, 9LifeGem, GO!, Nine, SCA 7flix 7mate, 7TWO, 7QLD, Network FTA QUEENSLAND ELEVEN ABC News 24 NewsABC 1 835 1 PEOPLE 283 800 283 400 621 700 239 500 193 500 239 300 257 200 HOUSEHOLDS Affiliation 774 774 100 116 300 116 400 272 800 112 97 200 97 100 78 300 97 ABC SBS 10 9 7 Page 25 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. QUEENSLAND TV COVERAGE AREA BY POSTCODE : (AM 4662,4670,4673 4671, 4621,4625 4517 Maryborough 4753 4707,4709,4723,4737 4721, Mackay 4849,4852, 4854 Cairns Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Based2012 on Postcodes - - 4519, 4550 4519, 4756 4754, - 4627,4630,4650,4655, 4659 - - - 4575,4580 4757,4798 4861, 4865,4868 4861, - - 4581, 4600 4581, 4802 4800, - 4746,4750 - 4873,4877 - - 4601, 4620 4601, 4805 - - 4660, 4751, - 4888 - 4806 Townsville 4605 4390,4400 4388, 4352 4350, Toowoomba 4710 4706, 46764674, Rockhampton - - 4820, 48504820, 4608,4606, 4610 - - - 4365,4370 4720,4722 4678,4680,4694 - 4408, 4410 4408, - - 4615 4380 4378, - A) - - 4413, 4421 4413, 4697,4695, 4699 - 4385, 4387 4385, - 4423, Page - - 26 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: Nielsen TelevisionMeasurementAudience © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries - B) Source: ABS TOTAL NEWCASTLE TAMWORTHTAREE RIVERS NORTHERN MARKET NITV Network, Food SBS VICELAND, SBS SBS, ABCME, ABC2, ABC, ONE, WIN, Nine SCA 7flix 7mate, 7TWO, Prime7, Network FTA NORTHERNNSW NBN, GO!, Gem, 9LifeGem,GO!, NBN, ELEVEN ABC News 24 NewsABC 2 163 100 2 163 PEOPLE 810 400 810 200 355 500 997 HOUSEHOLDS Affiliation 889 800 889 400 318 800 145 600 425 ABC SBS 10 9 7 Page 27 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. NORTHERN NSW TV COVERAGE AREA BY POSTCODE : (AM 2460,2462 2372,2431, 2440 Northern Rivers 2420 2289 2258 Newcastle Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Based2012 on Postcodes - - - 2421 2302 2300, 2261 2259, - 2466,2469 - - - 2309,2311,2315 2265,2267,2278,2280 2441, 2447 2441, - 2490, 4209 2490, - 2450, 2452 2450, - - 4230 2333 2330, - - 2456, 2287, - 2339, 2312, 2415,2422 2312, Taree 2408 2406, 2369 2340 Tamworth - - 2370, 2380 2370, 2350,2347, 2352 - 2411 - - 2382,2386 2430, 2439,2443 2430, - 2356, 2358 2356, - B) - 2388, 2390,2397 2388, - - 2361, 2365,2361, 2446 Page - 28 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: Nielsen TelevisionAudienceMeasurement © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries - C) Source: ABS TOTAL WOLLONGONG WAGGA DUBBOORANGE CANBERRA MARKET NITV Network, Food SBS VICELAND, SBS SBS, ABCME, ABC2, ABC, ONE, WIN, 9LifeGem, GO!, Nine, SCA 7flix 7mate, 7TWO, Prime7, Network FTA NSW SOUTHERN WAGGA ELEVEN ABC News 24 NewsABC 1 485 100 1 485 PEOPLE 536 100 536 415 900 533 100 HOUSEHOLDS Affiliation 602 600 602 300 219 200 171 100 212 ABC SBS 10 9 7 Page 29 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. SOUTHERN SOUTHERN NSW TV COVERAGE AREA BY POSTCODE : (AM 2874 28224,2826 2790 2701 2652,2655 2357,2379, 2395 Orange, 2623 2579 Canberra Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Based2012 on Postcodes - - - - - 2877 2797 2795, 2720,2702,2725 2722, 2900,2633, 2902 2600 2584, Dubbo - 2656,2661,2663,2665 - 2831, 2835,2831, 2842 , Wagga - - - 2800,2803 2607,2609,2611 2396, 2585 2396, - 2906, 2911 2906, - - - 2810, 2817 2810, 2727, 2729 2727, 2590,2588,2649 2594, - 2850, 2852,2850,2864 - - - 2914 2617 2615, 2666, 2671,2678, - - 2818, 2820 2818, 2730,2787, - 2621, - 2871, - - 2575 2525 2500,2502, 2505 Wollongong - - 2578, 2622 2578, 2533 2530, - - 2541,2545 2506, 2508,2515 2506, - C) - 2546, 2548 2546, - 2519, - 2551, Page 30 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: Nielsen TelevisionAudienceMeasurement - D) © © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries TOTAL GIPPSLAND BALLARAT BENDIGO SHEPPARTON ALBURY MARKET NITV Network, Food SBS VICELAND, SBS SBS, ABCME, ABC2, ABC, ONE, WIN, 9LifeGem, GO!, Nine, SCA 7flix 7mate, 7TWO, Prime7, Network FTA VICTORIA Source: ABS ELEVEN ABC News 24 NewsABC 1 188 400 1 188 PEOPLE 236 100 236 200 352 200 235 200 175 700 189 HOUSEHOLDS Affiliation 517 200 517 900 100 800 149 900 104 77 400 77 200 84 ABC SBS 10 9 7 Page 31 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. VICTORIA TV COVERAGE AREA BY POSTCODE : (AM 3588 3568,3570 3540,3542,3546,3550 3544, 3518,3520 3462 2732 Bendigo 3469,3480,3487 3485, 3415,3418 3390 3370,3373 3341 3312,3314 3260,3264 3230 Ballarat 3749 3732 3701,3704 3683,3685, 3687 2640 Albury Producedby: NielsenTelevision AudienceMeasurement Source: AustraliaPost Based2012 on Postcodes ------3393, 3395 3393, 3345,3350 3342, 3235 3234, 3591, 3594 3591, 3472,3465,3477 3475, 3371,2736,3446 3444, 3733, 3735,3733, 3737 2658 2647, ------3573,3575 3523,3525,3527,3529 3420,3423 3375,3377 3315,3317 3287,3289,3292 3705,3707 - - - - - 3597,3599,3659 3396,3400 3239,3241 2660,3675,3677 3688, 3690 3688, ------3576, 3579 3576, 3458,3424,3460 3384 3381, 3360 3358, 3321 3319, 3741, 3744,3741,3746 3727 3709, 3489 ------3401, 3407,3409,3401, 3412 32493243, - 3448, 3450 3448, 3300 3294, 3478, 3482 3478, 3691, 3695,3691, 3697 3551, 3555 3551, ------3660, 3662 3660, 3583 3581, 3387 3385, 3363 3361, 3328 3325, 3728, 3730,3728, 3682 3678, 3531,3533,3537, ------3251, 3254,3251, - 3483,3515 3451,3453, 3461,3467 3305,3309 3747, 3558, 3561 3558, ------3586, 3388, 3364, 3334, - - - - - 3720,3722 3666,3669 3631,3633 3610,3612,3616 3614, 2710,2712 Shepparton 3964 3902 3880,3882, 3885 3862,3864 3842,3844,3850 3847, 3816,3818, 3820 Gippsland - - 3967, 3971 3967, 3909,3904, 3953 - - - - - 3723, 3725 3723, 3672 3670, 3646 3644,3641, 3559,3607 2731, 2716, 2714, 3869 3865, - - 3893, 3895 3893, 38313825, ------3726, 3763,3778 3726, 3711 3673, 3956 3954, 3873 3871, 3618, 3620 3618, 3854,3852, 3856 - D) - - - 3647, 3649,3647, 3663 3898,3896, 3900, 3835,3833, 3840, - - - - 3715, 3717 3715, 3962,3960, 3878,3875, 3624,3629 - - - 3779 3608, 3860, Page - - - 32 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : (AM Producedby: Nielsen TelevisionAudienceMeasurement © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries - E) Source: ABS TOTAL HOBART LAUNCESTON MARKET NITV Network, Food SBS VICELAND, SBS SBS, ABCME, ABC2, ABC, ONE, WIN, GEM GO!, TDT, 7mate7TWO,TAS, SC Network FTA TASMANIA ELEVEN ABC News 24 NewsABC PEOPLE 523 700 523 700 267 000 256 HOUSEHOLDS Affiliation 223 400 223 100 115 300 108 ABC SBS 10 9 7 Page 33 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. TASMANIA TV COVERAGE AREA BY POSTCODE : (AM 7187,7190, 7466 7139 7052 7000,7004 Hobart Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Based2012 on Postcodes - - 7140, 7150,7140,7162 7155, 7109,7055, 7112 - 7005,7007 - 7470 - - 7113, 7116 7113, 7015 7012, - 7163, 7170 7163, - - 7117, 7119 7117, 7030,7027, 7050, - 7180,7182 - 7120, - 7315 7270,7275 7209 Launceston - - 7316, 7320 7316, 7248 7216, - 7277,7290 - - 7322,7325,7330 7250,7252 - 7292, 7300 7292, - E) - 7265, 7267 7265, - - 7331, 7310,7307, - 7268, Page 34 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. COVERAGE MAP : REGWA Producedby: Nielsen TelevisionAudienceMeasurement © Commonwealth Australia,of 2011 Based2011 on ASGS SA1 Boundaries Source: ABS TOTAL MARKET NITV Network, Food SBS VICELAND, SBS SBS, ABCME, ABC2, ABC, ONE, WIN, GEM WDT, GO!, 7mate GWN7,7TWO, Network FTA REGIONALWA ELEVEN ABC News 24 NewsABC PEOPLE 560 200 560 HOUSEHOLDS Affiliation 225 700 225 ABC SBS 10 9 7 Page 35 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. REGIONAL WA TV COVERAGE AREA BY POSTCODE 6718,6720,6722,6751,6753, 6721,6758,6760, 6754, 6725,6726,6728, 6762, 6743,6765, 6740, 6770 6628,6630,6632,6635,6638, 6631,6640,6642, 6639, 6701,6705,6707, 6646, 6713,6714, 6710, 6716, 6518,6519,6525,6528,6530, 6522,6535,6536, 6532, 6612,6614,6616, 6537, 6623,6625, 6620, 6627, 6432,6434,6437,6438,6440, 6436,6443,6445, 6442, 6447,6448,6450, 6446, 6514,6515, 6452, 6517, 6568,6569,6572,6574,6575, 6571,6605,6606, 6603, 6609,6613,6346, 6608, 6429,6430, 6348, 6431, 6480,6484,6487,6488,6489, 6485,6506,6507, 6490, 6510,6511,6512, 6509, 6516,6521, 6513, 6562, 6427,6428,6461,6462,6463, 6460,6466,6467, 6465, 6470,6472,6473, 6468, 6476,6477, 6475, 6479, 6407,6409,6411,6412,6413, 6410,6415,6418, 6414, 6420,6421,6422, 6419, 6424,6425, 6423, 6426, 6372,6373,6391,6392,6393, 6375,6304,6368, 6302, 6383,6384,6385, 6369, 6401,6403, 6386, 6405, 6312,6313,6350,6351,6352, 6315,6355,6356, 6353, 6358,6359,6361, 6357, 6365,6367, 6363, 6370, 6328,6330,6335,6336,6337, 6333,6341,6343, 6338, 6395,6396,6397, 6394, 6308,6309, 6306, 6311, 6284,6285,6288,6290,6390, 6286,6316,6317, 6398, 6320,6321,6322, 6318, 6324,6326, 6323, 6327, 6240,6243,6251,6252,6253, 6244,6255,6256, 6254, 6260,6262,6271, 6258, 6280,6281, 6275, 6282, 6215,6218,6221,6223,6224, 6220,6226,6227, 6225, 6229,6230,6232, 6228, 6236,6237, 6233, 6239, Producedby: Nielsen TelevisionAudienceMeasurement Source: AustraliaPost Based2012 on Postcodes Page 36 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: This list excludes Regional WA. Regional WA demographics are available Regional Regional following WA. demographics are WA Thisin Note: pages. list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: *N/A in Tasmania 10* 15 14 13 12 11 9 8 7 6 5 4 3 2 1 REPORTING People People 13 People 25+ People 18 People 18+ People 16+ People 10 People 0 People 0 People 0 People 0 People 5 People 13+ People 5+ Total Individuals Households - - - - - 54 39 24 17 17 - - - 24 39 15 – 137 DEMOGRAPHICS 27* 23* 30 29 28 26 25 24 22 21 20 19 18 17 16 People People 25 People 35 People 30 People 30 People 25 People 25 People 25 People 25 People 18 People 18 People 18 People 18 People 16 People 16 People 16 ------49 54 49 54 44 39 54 49 29 24 54 39 24 39 34 43* 41* 39* 35* 34* 44 42 40 38 37 36 33 32 31 Teens Teens 13 Teens 10 Children 5 Children 2 Children 0 People 65+ People 55+ People 40+ People 30+ People 55 People 50 People 40 People 40 People 35 - - 17 17 ------64 54 64 64 64 12 12 9 Page 37 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: This list excludes Regional WA. Regional WA demographics are available Regional Regional following WA. demographics are WA Thisin Note: pages. list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: *N/A in Tasmania 45* 60* 55* 54* 49* 59 58 57 56 53 52 51 50 48 47 46 REPORTING Men 25 Men 25 Men 18 Men 18 Men 18 Men 18 Men 18 Men 16+ Men 16 Men 16 Men 16 Men 13 Men 40+ Men 25+ Men 18+ Men 0 - 15 ------39 54 49 39 54 39 24 44 34 29 24 – 137 DEMOGRAPHICS 74* 73* 72* 66* 65* 64* 63* 62* 76 75 71 70 69 68 67 61 Women Women 16 Women 16 Women 13 Women 13 Women 0 Women 40+ Women 25+ Women 18+ Women 16+ Men 55+ Men 50 Men 40 Men 40 Men 35 Men 30 Men 25 ------54 64 64 54 54 49 - 15 - - - - 39 24 29 24 90* 88* 87* 86* 84* 79* 78* 92 91 89 85 83 82 81 80 77 Women Women 55+ Women 50 Women 40 Women 40 Women 35 Women 25 Women 30 Women 25 Women 25 Women 25 Women 18 Women 18 Women 18 Women 18 Women 18 Women 16 ------64 54 54 39 54 49 39 54 64 54 54 Child + 0 49 44 34 29 - 17 Page 38 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: This list excludes Regional WA. Regional WA demographics are available Regional Regional following WA. demographics are WA Thisin Note: pages. list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: *N/A in Tasmania 105* 104* 106 103 102 101 100 98* 97* 99 96 95 94 93 REPORTING GB + ChildGB + 5 GB Child + 0 GB 1 + ChildGB + 0 Child 0 GB + GB Non Working GB Working GB 18 GB 55+ GB 40 GB 25 GB 18 GB 40+ Grocery Buyer - - - - - 39 54 54 54 2 Child 2 - - - 12 17 12 0 - 17 – 137 DEMOGRAPHICS 114* 111* 108* 120 119 118 117 116 115 113 112 110 109 107 Shopper 40+ Shopper 13 Shopper Working Shopper Non Working Shopper Child+ 5 Shopper + 1 Shopper Child0 + Shopper Child+ 0 Shopper Female 25 Shopper Female GB GB 18+ Female GB 25 ChildGB + 5 - - - 39 2 Child 2 17 - 49 - - 12 17 - 49 Page 39 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. AGGREGATE MARKETS TPSS Note: This list excludes Regional WA. Regional WA demographics are available Regional Regional following WA. demographics are WA Thisin Note: pages. list excludesthe isdemographics data file. supplied asa daily averagehour TPSSmarket¼ AggregateNote: 134* 132* 130* 129* 128* 125* 122* 121* *N/A *N/A in Tasmania 133 131 127 126 124 123 REPORTING Occupation Group 2 Occupation Groups & 1 2 Occupation Group 40+ 1 Occupation Group 35+ 1 Occupation Group 1 Occupation Group 1 Female Shopper Shopper 13+ Shopper Child + 0 Shopper 25 Shopper 13 Shopper 55+ Shopper 40 Shopper Child+ 5 - - - 54 54 54 - - 17 12 – 25 137 DEMOGRAPHICS - 54 137* 136* 135* Occupation Occupation Occupation Group 16 2 Groups Groups 2,3 4 2,3 & 4 2,3 & - 39 16 - 39 Page 40 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. REGIONAL WA SUB MARKETS TPSS TPSS demographics marked with * are only available * areonly WA with marked within Regional market.the demographics TPSS year, ofas wellperiod. and Easter as the the 2 is for 1 data supplied Weeks not TPSShour ¼ market Sub file data Survey by Period. averageisweekly hour demographics supplied asa ¼ TPSS4 market Sub Note: 13 12 11 10 *only in Regional WA 9 8 7 6 5 4 3 2 1 REPORTING Men Men 16 People 40+ Women 40+ Men 40+ People 25+ Women 25+ Men 25+ People 16+ Women 16+ Men 16+ Grocery Buyers Total Households Total Individuals – - – 39 22 DEMOGRAPHICS 25 DEOGRAPHICS 25* 24* 23* 22 21 20 19 18 17 16 15 14 People People 55+ Women 55+ Men 55+ Shopper/Shopper People 16 Women 16 Men 16 People 25 Women 25 Men 25 People 16 Women 16 - - 54 54 - - - 54 54 39 - - - 54 54 39 13+ Page 41 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. REPORTED REGIONAL SUBSCRIPTION TV CHANNELS AS AT 19DECEMBER2016 FOX Classics ESPN E! XD Disney Junior Disney ChannelDisney +Crime Investigation CountryChannel Music COMEDY CHANNEL +2 COMEDY CHANNEL Cbeebies Cartoon Network Box Sets Boomerang Binge BBC NEWS WORLD BBC Knowledge ARENA+2 ARENA A&E +2 A&E 13TH STREET +2 13TH STREET 111 +2 111 FOX FOX FOX SPORTS 3 FOX SPORTS 2 FOX SPORTS 1 FOX FOOTY FOX Classics +2 SPORTS SPORTS 5 SPORTS 4 Nat Geo People MTV Music MTV Dance MTV MAX LifeStyle LifeStyle LifeStyle LifeStyle LifeStyle LifeStyle LifeStyle History Channel FX+2 FX FoxtelThrillerMovies Foxtel Foxtel FoxtelMore Movies Foxtel Foxtel Foxtel Romance FoxtelMovies +2 DisneyFoxtelMovies DisneyFoxtelMovies Foxtel Action FoxtelMovies Action FoxtelMovies FoxtelArts FOX8 +2 FOX8 FOX SPORTS News Movies Premiere +2 Premiere Movies Premiere Movies Masterpiece Movies +2Family Movies Family Movies Comedy Movies YOU YOU +2 YOU HOME +2FOOD FOOD +2Channel Channel +2 WORLD WORLD ChannelMOVIES [V] HITS +2 [V] HITS UNIVERSAL +2 UNIVERSAL UKTV +2 UKTV TV TV The Style Syfy Syfy Racing Sky SKY NEWS WEATHER SKY NEWS LIVE SKY NEWS BUSINESS Showcase +2 Showcase Smooth Nickelodeon Nick Jr. National Geographic+2 National Geographic Nat Geo Wild H!ts H!ts +2 +2 Network www.regionaltam.com.au TAMwebsite: availableRegional the on dates is back to2005 list breakoutfull of STV The market level. availableaggregatean on data TV Subscription is only Other STV” “TTL group reported channel the in dataallocated is and individually, viewing their reported and out’ listed not are‘broken not RegionalSTV Those channels Page 42 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. * 9Life (SD) 7flix(SD) FOODSBS (HD)NITV TEN West (SD) ELEVEN (SD) GEM (HD) 7mate (HD) ABC NEWS ABC ME (SD) 7TWO GO! (SD) VICELANDSBS (SD) ONE (HD) ABC2 (SD) (SD) TDT REGIONAL FREE Note: changesAffiliationforPrimary and Multi channelsforSCA and WIN, and TDT took placeon1 (SD) Channel NETWORK (SD) (HD) 1 3 28 17 12 Bunbury area Progressive June 2010 (RegWA) August 11 August 2011 (RegWA) 26 August 2011 (RegWA) 24 25 August 2010 (RegWA) 22 November 4 August 2011 (RegWA) 23 1 1 August 9 1 August 2011 (RegWA) 30 2 June 2008 (RegWA) 7 August 2004 (Launceston) 1 st rd th st st th st nd th ST th th th TH th th th nd rd th March March 2016 December November 2009 (QLD) June 2009 December December 2009 August 2009 March September September 2017 (NNSW, SNSW, Vic) January July 2009 February February 2016 (QLD only) November 2015 December 2012 September October September 2010 December 2009 (NNSW, SNSW, VIC) July 2009 (Tasmania) July 2010 January January 2011 2011 (RegWA) 2011 (RegWA) Broadcast Launch 2005 - 2009 (RegWA) 2004 (Hobart) launch commencing in Greater TO 2010 (Tasmania) 2009 (Tasmania) 2010 - AIR CHANNEL LAUNCH & BREAKOUT 30 28 27 28 30 9 12 12 9 12 26 12 26 1 29 12 27 12 27 29 28 12 27 1 th th st st th th th th th th th th th th th th th th th th th th th th August August 2010 June December January 2011 Channel Channel Breakout November 2008 February August 2017 (NNSW, SNSW, Vic) February 2016 (QLD November 2015 February 2012 (RegWA) February 2012 (RegWA) February 2012 (RegWA) September February 2012 (RegWA) September November 2009 February 2012 (RegWA) December February 2012 (RegWA) December 2009 (NNSW) November 2009 June 2009 February 2012 (RegWA) December 2009 2008 st July2016 2016 2012 2009 2010 2010 . OwnershipchangeforSCA TEN and WIN inNNSW tookplaceon1 only) Back on inair QLD, SNSW, and VIC as of 28 Off inair QLD, SNSW, VIC, TAS,and Reg. WA as of 30 * Channel ceased as at * Renamed from ABC News 24 on 9 * Renamed from ABC2 on 2 * Renamed from SBS2 on 15 30 th Notes nd June, 2016 and became WDT. th October 2016. November November 2016. th April 2017. th st August September2017. 2016. th June 2016. Copyright © 2017. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • • • Estimate The average viewingaudience for specifica program or station,expressed as a percentage of the total Share The average viewingaudience for demographic,a expressedas a percentage of relevantthe Universe Target Audience Rating Point (TARP) absolutenumber for thatdemographic. The number of peoplein atarget market watching a program or Average Audience (AUD) geographicarea. The number in reportingof the individuals on panel given a day for a defineddemographic in aspecified Sample Size The estimatedpopulation against which mediaaudiences are calculated. Universe Estimate networks while Commercial SHARE is expressedas a % of commercial free TV viewingaudience . . (Audience/UniverseEstimate = TARP) during theduring same time period. Free - to - air SHARE is expressedas a % of free timeband - to per minuteexpressed as an - air networks. - to - air Page 44 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • consecutiveminutes viewed. Spot analysisis on based1 minute withindustry theconvention for program reachon based5 timeband or or more timesEffective thethen Reachis 55%. Eg Frequencylevel. The number or percentage of the target who audienceare reachedat, or above, the Effective Effective Reach (i.e. For the targetmarket to take thedesired action, or for theto ad causethe desiredresponse) aneffect. The number of exposures2+,(1+, 3+ Effective Frequency The number or percentage of uniqueviewers who haveseenat least1 minute of a program or Reach . . If Effectivethe Frequencyis set at 3 andof 55% the targethave advertisingcampaign seenthe 3 . etc ) deemed)for necessary an advertisingmessage to produce Page 45 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • • • • days afterbroadcast. files arefiles releasedsevendays after overnightfiles. the aggregateThe of uptoLive, As sevenLiveand Time viewing, Shift days afterbroadcast. Consolidated Consolidated 7 after broadcast. ‘As toShift 7’. Live’ +‘Time of Viewingrecorded television broadcastcontent aftertime of broadcast, theactual to up seven days Playback to 7 of Viewingrecorded television broadcastcontent, afterresearch the day of broadcasttoand up seven Time Shift to 7 broadcast. ‘Live’ +‘As Live’. Theaggregate of Live andAs Live viewing. Overnight files are released on the morning of daythe after Overnight broadcast of the time the original (a researchday to is2am 2am). of Viewingrecorded television programmingresearch same the within day, at60 secondsleast after As Live of Viewingtelevision programmingbroadcast. at of the time the actual Live ‘Live’ + ‘As Shift to 7’.Live’ + ‘Time Page 46 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • • • Shift 8 Shift The TotalThe Grocery attributeShopper will havea floating universe estimate. Grocery variableShopper' may bereferred to as Total Shoppers, Shoppers or SH. Grocery Main Buyers are commonlyalso referred to as Grocery Buyers, GBs. newMGBs The 'Totaland home. the within Grocery Buyer demographic its broader accountdefinitionand with will for of As 1 Total Grocery Shopper Consolidated files are released21days afterConsolidated 7 files 28and daysafter overnight the files. aggregateThe of Live, As Liveand Time toto Shift up 28 viewing, daysafter broadcast. Consolidated 28 after broadcast Viewingto a television program at timea later time theof original than broadcast, Playback to 28 of Viewingrecorded television programming upto 28 days after broadcast. Time Shift to 28 of Viewingrecorded television programming between8 Time Shift 8 - st 28’. January 2017,newJanuary the 'Total Grocery Shopper' demographic will Mainalongside thesit - 28 . . ‘As Shift to 28’. Live’+ ‘Time – 28days afterthetime actual of broadcast. ‘Time Shift to 7’ + ‘Time Shift to 7’ + ‘Time ‘Time all of of grocerythe shoppers upto 28days Page 47 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • • Tradespersons; Tradespersons; Amenity Horticultural Tradespeople Metal and Machinery Tradespeople; Electrical and Electronics Tradespersons; Printing Tradespeople; Vehicle Tradespeople; Food Tradespeople: (previously referred as to C2) Occupational (OG3)Group3 Tellers; Cashiers and Ticket Salespersons; Personal Service Workers Messengers; School Teachers; Investment; Insurance and Real Estate Salespersons; Sales Representatives, Sales Assistants; Numerical Clerks; Filing; Sorting and Copying Clerks; Material Recording and Despatching Clerks; Receptionists; Telephonists Transport Technical Workers; Registered Nurses; Stenographers and Typists; Data Processing and Business machine Operators; Medical and Science Technical Officers and Technicians; Engineering and Building Associates and Technicians; Air and Sea Para Professionals; Clerks; Teachers; SalesPeople Professionaland Workers:Service (previously referred as to C1) Occupational Group(OG2)2 and Treatment Practitioners; Tertiary Teachers; Social Professionals; Business Professionals; Artists and Related Professiona Supervisors (Sales and Service and Other Business); Natural Scientists; Building Professionals and Engineers; Health Diagnosi Legislators & Government Appointed Officials; General Managers; Specialist managers; Farmers and Farm managers; managing Managers,Administrators &Professionals: (previously referred as to AB) Occupational (OG1)Group1 ls s an d Page 48 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. TERMS TERMS AND DEFINITIONS • • (previously (previously referred as to E) Occupational (OG5)Group5 (previously referred as to D) Occupational (OG4)Group4 Labourers Trade Assistants and Factory Agricultural Hands; Labourers and Related Workers;Cleaners; Construction and Mining LabourersRelated & Workers: Road and Rail Transport Drivers; Plant Mobile Operators; Stationary Plant Operators; Machine Operators; Police Operators,PlantMachine and Drivers Police:and Page 49 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. HOUSEHOLD HOUSEHOLD INCOME The household income band labels and ranges: HHI packages demographic This characteristic, From IncomeClassifications Household The To * Please is household accommodate the HHI Unknown Band 5 Income Band Income4 Band 3 Income Band 2 Income Band 1 Income also . characteristic note start available Income Income Band list that Household of characteristic and changing the the in household will can 2016 the only dynamics be Income OzTAM ratings analysed be income draws available within (HHI) Metropolitan Household Income Thresholds* Income Household year dollar on in within , individual isolation (week $90,000 $90,000 within national $30,000 $30,000 $55,000 Less than $30,000 amounts Non Non Disclosed $130,000+ the 1 its 2016 and Elemental markets, , - or - - analysis commencing are $129,999 Regional $54,999 $89,999 in National listed conjunction HHI databases here of FTA band household STV for Sunday and ranges reference Elemental . The with Regional Quarter will 27 other incomes but be December, databases reviewed are Hour STV Regional not Elemental and files available annually remain 2015 identifies . TAM within ) unchanged databases and analysis Regional revised five the analytical variables bands . TAM . as needed . introduces HHI software, within . is part approved the a of bands new the household only software standard are Page listed 50 . Copyright © 2017. The Nielsen Company. Confidential and Proprietary. THE RATINGS PROCESS Page 51 Copyright © 2017. The Nielsen Company. Confidential and Proprietary. CONTACTDETAILS Nielsen Television Audience Measurement Melbourne : 03 96997544 : Melbourne Adelaide : 08 8331 2177 08 8331 : Adelaide Brisbane : 07 3852 6566 07 3852 : Brisbane Sydney9490 6500 02 : Perth1552 08 9355 : FREECALL [email protected] WWW.REGIONALTAM.COM.AU : 5551800 026 Page 52