sign in sign up
<<
Home , Vice Media

AWARD-WINNING EDITOR AND REPORTER KATIE DRUMMOND JOINS VICE MEDIA AS SENIOR VICE PRESIDENT, VICE DIGITAL

Drummond to lead VICE Media’s digital content strategy across editorial and video

March 25, 2019, , NY — Veteran editor Katie Drummond joins VICE Media today as ​ Senior VICE President of VICE Digital, bolstering the company’s publishing efforts in her position to lead content strategy.

Starting today, Drummond will oversee VICE Media’s growth across platforms with a focus on brand alignment, talent development, and the unification of video with editorial goals. She will guide VICE Digital’s marketing and advertising initiatives in collaboration with sales, product, experiences and growth teams to cultivate partners and stay ahead of audience trends. Drummond will also work with global leaders to create a consistent voice and approach among VICE offices around the world.

As the SVP of VICE Digital, Drummond will continue VICE’s success as the world’s leading youth media brand, tirelessly seeking new ways to engage with young audiences on the right platforms. Already in 2019, VICE Digital has seen record growth on its YouTube and channels, and under Drummond’s leadership, VICE Digital is poised to further expand its audience — not only on new and emerging platforms but also on its own, award-winning owned and operated channels.

Drummond will be based in VICE’s Brooklyn headquarters and will report to Executive VICE President of , .

“Katie’s one of the most talented editors and managers in our field.” said Tyrangiel. “She’s serious ​ ​ about making great digital things and brings out the best in the people she works with. We’re really excited to have her on our team.”

Prior to joining VICE, Drummond served as the Deputy Editor at Medium where she worked closely with Medium's product team and helped oversee editorial, audience development, ​ ​ marketing, platform, and curation. Previously, Drummond served as the Executive Editor for The Outline and was the Editor-in-Chief of Gizmodo before being promoted to Executive Managing Editor of Gizmodo Media Group. Drummond also co-created the 2013 Documentary, “Beyond ​ ​ Recognition: The Incredible Story of a Face Transplant,” for The Verge, which won the American Film Institute’s award for Best Short Film and was a finalist for the American Society of Magazine Editors’ prestigious Awards.

ABOUT VICE MEDIA: VICE is the world’s leading youth media brand. Launched in 1994, VICE operates in approximately 40 territories across mobile, digital, and linear platforms. VICE operates an expanding international network of digital channels; a television and feature film production studio; an Emmy-winning international television network, ; an Emmy-winning nightly news series on HBO; Virtue, a global, full-service creative agency with 26 offices around the world; a magazine; a ; and more. VICE's award-winning programming has been recognized by the Academy of Television Arts & , Peabody Awards, , PEN Center, Cannes Lions, Frontline Club, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard Awards and , among others.