i-D UNVEILS KENDRICK LAMAR AND BABY KEEM AS FIRST COVER STARS FOR 40TH ANNIVERSARY ISSUE
For their cover interview - Kendrick Lamar and Baby Keem - sit down for an in-depth conversation about making new sounds, managing the ego and the rise of pgLang
i-D’s “The 40th Anniversary Issue” marks its milestone birthday and centres around cover stars of the past, present and future
Available worldwide later this month
Above: KENDRICK LAMAR and BABY KEEM photographed by GLEN LUCHFORD for i-D Issue No. 361
Images Available Here
(LONDON, UK -- 19, OCTOBER, 2020) - Today, fashion publisher i-D unveils the first cover stars of its upcoming 40th Anniversary special issue, Kendrick Lamar and Baby Keem of pgLang, photographed by Glen Luchford.
As the world waits eagerly for a new Kendrick Lamar album to take stock of the last years of American life under President Trump, Baby Keem has quietly emerged as one of the most anticipated new artists of the moment, following a couple years working behind the scenes of the music industry and two successful mixtapes. Now, for i-D’s Autumn issue, Kendrick Lamar, one of the world’s most respected artists of this generation, takes a moment of pause to speak to his protégé, Baby Keem. In a wide-ranging and intimate conversation, the pair discuss where they found their love for music, the process of making new sounds, managing the ego and working together on new company pgLang.
Read the Interview Here
Above: KENDRICK LAMAR and BABY KEEM photographed by GLEN LUCHFORD for i-D Issue No. 361
On making new sounds:
“I spend the whole year just thinking about how I’m gonna execute a new sound, I can’t do the same thing over and over. I need something to get me excited” - Kendrick Lamar
“People don’t know that you on some new shit till you start doing new shit. But I think everybody knows now that I’m on some completely different shit.” - Baby Keem
On being an emerging artist:
“There’s no pressure when you arrive at that place, but when you do it’s gonna give you some real therapy because you’ll know how many people you touch...It can be emotionally draining as well as rewarding, that’s part of the game. You’re a voice for a lot of young people, a lot of older people too.” - Kendrick Lamar
Under the leadership of Editor-in-Chief Alastair McKimm, the magazine’s latest edition marks its milestone 40th anniversary and centres around cover stars of the past, present and future. The issue focuses on the key themes which embody i-D's DNA, legacy, mentorship, family, inclusivity and style and will be available worldwide later this month.
Above: KENDRICK LAMAR and BABY KEEM photographed by GLEN LUCHFORD for i-D Issue No. 361
ABOUT i-D Over 40 years, i-D has carved its position as the premier source for fashion inspiration, and in 2012, joined the VICE Media family to expand VICE’s reach into digital fashion content. i-D has come a long way since its beginnings as a hand-stapled magazine and has developed into a leading video-driven platform, documenting fashion, music and contemporary culture from around the globe. i-D reaches an ambitious and creative audience, offering access to the most inspiring names in fashion and exploring everything from high-end couture to underground style scenes.
ABOUT VICE MEDIA GROUP VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 25 offices around the world. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.
For media enquiries, please contact: Emily Hodgson, i-D
07791211345 [email protected]