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Vice Announces Premium Tencent Video Series Exploring Global Youth Culture, Trends & Tribes

Vice Announces Premium Tencent Video Series Exploring Global Youth Culture, Trends & Tribes

VICE ANNOUNCES PREMIUM TENCENT VIDEO SERIES EXPLORING GLOBAL YOUTH CULTURE, TRENDS & TRIBES

APOS Bali, April 24 2019 Global youth media company VICE today announced a major content series with China’s Tencent Video, which will be produced by VICE Studios. Exploring ‘Hype Culture’ around the globe, and celebrating the creativity of a generation obsessed with finding the next big thing, the eight-part, premium series (25 minute episodes) will offer a ride along with various young tribes navigating the ever-shifting ways of defining and reflecting identity.

Beyond China, production will take place in Japan, India, the UK, Germany, USA, Russia, Nigeria, and Jamaica, where VICE will shed light on a decentralised global culture where particular scenes or sets of people are no longer the sole source of all trends - a post-millennial world where movements, attitudes, styles and changes are found in all corners. The series is earmarked for a late 2019 release through Tencent Video.

Hosi Simon, VICE CEO Asia-Pacific, said, “Young people in China are at a real inflection point. ​ Taking inspirations from every corner of the world, they're putting them through their own, very distinct lens to create something very unique and new - freely and at an unprecedented scale. This Tencent Video content series will track and champion this change and their celebration of identity, giving voice to new culture creators the world over.” ​

Lexian Zhu, Deputy Director of Documentary Content Management Center at Tencent Video, said, “Growing up amid the booming of the Internet, young Chinese are boldly showing their own ​ personality, and growing into a young generation with unique values. Tencent Video is looking forward to tracking the global trends shaping this, searching for the creative sources of inspiration and bringing it to our audience so that they can better engage with the wave of globalization and their place in the world.”

VICE has been producing premium youth video content in China since 2010. With over 38 million views for ‘Just Dance,’ a docuseries profiling street dancing across the country, its ‘Young Chinese’ series on China’s nascent generation has clocked over 50 million views, while ‘Trap in Southwest’ (19 million views) saw VICE embed with a burgeoning and competitive alternative music scene in the southwest cities of Chengdu and Chongqing.

Tencent Video is a leading online video platform in China with extensive premium content and professional media operation capabilities. With comprehensive video content, including popular movies, drama series, entertainment shows, documentaries, sports, and news, Tencent Video provides smooth HD video experiences to users over PC, mobile and Network Television. Today, Tencent Video serves over 100 million users each day and provides a variety of VIP services to over 82 million paying members.

ABOUT VICE VICE is the world’s preeminent youth media company and content creation studio. Launched in 1994, VICE now operates in over 30 countries and distributes its programming to viewers across digital, linear, mobile, film and socials. In Asia-Pacific, VICE has offices in China, South Korea, Singapore, India, Indonesia, Singapore, Japan, Australia and New Zealand and includes a network of digital channels and distribution channels; a licensing division; a television and feature film production studio; VIRTUE, its in-house creative services agency; and the global TV network, . VICE's award-winning programming has been recognized by the Academy of Television Arts & , Peabody Awards, Mumbrella Awards, , Cannes Lions, and the , among others.

ABOUT VICE STUDIOS VICE Studios is a global television and feature film production facility from VICE Media, encompassing the development, production, financing, and distribution of multi-platform content for audiences globally. With outposts in the US, UK, EMEA, Asia-Pacific, Latin America and , VICE Studios produces quality scripted, entertainment and factual formats.

A natural extension of VICE’s bolstering content offering, VICE Studios launched in 2017, with the intention of furthering VICE Media's expansive library of news, documentary and entertainment programming. To date, VICE TV and Film projects have been recognized by the Academy of Television Arts & Sciences, Peabody Awards, Venice International Film Festival, Sundance Film Festival, Cannes Lions, British Journalism Awards, British Media Awards, Broadcast Digital Awards, and AOPs amongst others.

ABOUT TENCENT VIDEO A leading online video interactive platform in China, Tencent Video is designed to provide users with a rich, smooth high-definition video entertainment experience, meeting the various needs of users with a variety of products through its website, PC client, and mobile apps.Tencent Video is committed to upholding their slogan, “Enjoy Great Moments”, and will continue to leverage their platform advantages, and enlighten users with great content and experiences.