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WINE, SPIRITS & CRAFT BEVERAGE Labelling WINE, SPIRITS & CRAFT BEVERAGE labelling World-class materials for desirable labels and eye-catching functionality Style, performance and function The wine, spirits and craft beverage industries are notoriously competitive markets. The label is a graphic canvas that gives consumers their first impression of a brand, and one of the most effective point-of-sale advertising methods. UPM Raflatac label materials give brands the tools needed to create a world-class label that delivers standout performance on the shelf and at the bar – offering an eye-catching look and delighting the senses. We offer a versatile range of paper-based, foil and film faces with labelling options for wines, spirits and craft beverages. Our labelling faces, adhesives and liners are expertly designed for the label’s entire life cycle. With UPM Raflatac you get a canvas on which to create the look you want, with efficient conversion, a clean, strong application and long-lasting performance in changeable temperatures and humidity levels. Why choose UPM Raflatac’s self-adhesive labelling for wine, spirits and craft beverage? • Selection. A diverse choice of innovative paper, • Sustainability. Solutions such as RafCycle® transform foil and film face materials and complementary label waste into usable resources, while Label Life embellishments for distinctive looks and design helps guide sustainable material selection. The raw possibilities. materials for our FSC® and PEFC™-certified products • Performance. Face materials, adhesives and liners are sourced from certified, responsibly managed forests. that offer top performance in a variety of conditions. • Printer versatility. Suitability for a full range of • Service. A global level of service from our experts, printing techniques, including digital printing. plus the opportunity to expand into new markets with • Higher productivity. Quicker and easier label small order quantities from our Small Roll Service. dispensing to reduce downtime. 2 The designers’ perspective The possibilities are endless for label design with UPM Raflatac’s wine, spirits and craft beverage labelling materials. Visually striking labels show how colour, texture and performance can come together for high-end branding. “UPM Raflatac products stand out for their great “UPM Raflatac is internationally known, with great adhesive qualities and endurance in challenging accessibility and availability. The performance of conditions. I’ve always been amazed how a textured their products is dependable and consistent – paper can withstand humidity and temperature the substrate feel and texture, colour handling differences the way it does.” and good foil lay-down.” – Jordan Jelev, Label Designer, The Labelmaker – Will Parr, Creative Director, Studio Parr Find out how our labelling expertise and solutions have helped wine, spirits and craft beverage brands from all over the world achieve success: go.upmraflatac.com/qr-customer-stories-case-studies 3 Red wine labels Simple elegance or elaborate showcasing Our red wine labels are designed to be your canvas for expression. These labels include a wide variety of options to delight both the eyes and the sense of touch, including coated, textured and metallised papers and films. For a bolder effect, holographic and foil label faces are also available. The labels can be used with a full range of printing techniques, including digital printing for most of the label materials. Complementary embellishment options like embossing and hot and cold foiling can also be used for many of the labels. White and sparkling wine labels Functional and inspirational Ice and Ice Premium Labels for white and sparkling wines represent the Designers look for textured papers with a visual and heritage, passion and dedication captured in every tactile depth that connects with today’s consumers – but bottle. They should be a canvass for creative expression the magic is lost if the label fades or turns grey when wet that conveys the essence of the wine. or on ice. For white wine labels in dry conditions, our selection of Ice and Ice Premium withstand temperature fluctuations coated, uncoated, textured and metallised papers can and remain smoothly adhered in humid refrigerated all be used to bring brands to life. For humid conditions, storage. Even when on ice, edge-lift, bubbles and our Wet Strength Alkali (WSA) treated papers as well as wrinkles are avoided, keeping the label intact so chilled our Ice, Ice Premium, and film products will offer the right wines can still look as good as they did on the shelf. choice for additional staying power. Ice Premium products have a level of wet opacity that truly puts them in a class of their own. Even after hours in an ice bucket, these label materials, the inks and other embellishments look as solid and vibrant as when dry. 4 Spirits labels Making a statement with your spirits label Whether the brand’s message is communicated through richly textured papers, vibrant colours, or detailed decoration our wide selection of quality label materials provide your canvas for expression. Our VANISH™ range of clear film faces offers the ultimate no-label look and design versatility with a label that appears to be directly printed on the bottle. Film label materials are highly printable and you can use traditional printing methods such as offset litho, rotary, silk screen, UV flexo and gravure. Craft beverage labels Capturing the essence of craft New varieties of craft beers and beverages continually enter the market, making standing out on the shelf even more important. Consumers expect that these products stay in tune with their origins and celebrate skilled beverage crafting from smaller breweries or distilleries. Our pressure sensitive labels help communicate your brand story by providing a graphic canvas that can show as well as describe your commitment to artisanship. Designers can use textured, coloured, and metalised papers or ultra-clear and white films to create unique and informative labels that attract the consumer’s eye. UPM Raflatac’s ultra-thin VANISH™ PET film enables three functionalities previously considered unviable: self-adhesive labeling on beverage cans, recyclability with aluminium cans, and the opportunity for beverage brands to market small batches cost-effectively. 5 Meeting the sustainability needs of the industry At UPM Raflatac sustainability includes everything from innovation in Helping make the materials and responsible sourcing to having effective recycling initiatives circular economy a reality in place. With our eco-design approach, UPM Raflatac actively develops products to help move towards a circular economy where resources are used in a more sustainable way. We are constantly expanding our product portfolio with these Our forward-looking life cycle sustainability goals in mind. Environmental impacts are taken into account assessment tool, Label Life, allows the for all stages of our wine, spirits and craft label life cycles – from sourcing, environmental impacts of different label choices to be compared over their production, delivery and use, to recycling and end of life. entire life cycles. Based on the most comprehensive life cycle assessment Options for FSC and PEFC certified label components demonstrate (LCA) in the industry, Label Life delivers responsibility to the environment, with wood raw materials sourced from reliable and easy-to-understand sustainably managed forests. information to help label printers and end-users make sustainable choices. An intricate part of eco-design includes working closely with the wine, spirits and craft beverage industry to find the right solutions and materials to support both functionality and sustainability. The RafCycle programme offers significant benefits to label printers and end-users by turning waste into valuable resources. RafCycle certification can also help meet targets to reduce waste At UPM Raflatac, we always strive to reach further going to landfill, as well as having a with our labelling materials, offering real-world sustainable positive effect on brand creation and choices that help bring success. For more information realisation. and details of our full product range, look under ‘Wines and Spirits’ at www.upmraflatac.com 6 Label faces Our label faces offer everything you need to communicate your brand, engage with consumers and achieve impact and differentiation. Wet Strength Alkali (WSA) faces have a wet strength that makes them suitable for labelling returnable bottles. These label papers stay intact during bottle washing, safeguarding machinery from obstruction. PET and glass. RP76E’s excellent UV-stability, plus resistance to Clear film faces support the no-label look. Ultimate transparency water whitening, ensures clarity and long-lasting brand appeal is achieved with a high-clarity adhesive on a smooth film liner for beverages. for the best adhesive wet-out. With a look that seems printed on the bottle, our clear film faces offer more opportunities for RC7B is a clear permanent adhesive with excellent performance embellishment and easily changing designs. in terms of water and moisture resistance. This special adhesive retains good adhesion and stays clear even on wet bottles and Metallised papers and foils help achieve high visual impact withstands temperature fluctuations. and strengthen the impression of quality. RC7W is designed for wash-off labels for PET beverage bottles. Textured and embossed papers convey a sense of premium Labels can be washed off in hot caustic water and separated
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