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INOVISH JOURNAL, Vol. 2, No. 1, June 2017 ISSN: 2528-3804

THE MAKING OF PROFILE VIDEO OF ZAPIN DANCE

Yesi Clara Siska Rumapea 1 and Aswandi2 12 State Polytecnic of State Polytechnic of Bengkalis Jl. Bathin Alam, Sei. Alam, Bengkalis – , 28711 Tel: (+62766) 24566, Fax: (+62766) 800 1000 e-mail : [email protected], and [email protected]

Abstract: Bengkalis is one of the districts in Riau Province, . One of heritage from Bengkalis culture named Zapin dance. Zapin dance was originally brought from Yaman by merchants in early 16th century and this dance also educative entertainment. The advanced of technology develop this Zapin dance in the form of video as media. The available videos on website only show the movement of the dance and this video show the history of the dance in Bahasa Indonesia. Therefore, the writer is interested in making of profile video of Zapin dance in English. Zapin dance was made as attractive as possible different from other videos and when people watch this video, they will be not bored. Besides that, this video not only can be used in Indonesia but abroad especially for foreigner who learns Zapin. This video equipped with profile pictures Zapin dance and types of Zapin Dance. For the tourism department, profile video of Zapin dance can help departments to promote Zapin dance for whole society not only in Bengkalis but abroad.

Keywords: Bengkalis, Video Profile, Zapin Dance

1. Introduction district is also opposite to 1.1 Background of the Study Straits. Beside that, Bengkalis also has Bengkalis is one of the districts awareness that has become part of how in Riau Province, Indonesia. Its area people in Bengkalis receiving and includes the eastern part of Sumatera giving special culture in dealing with island and archipelago. The district foreign cultures or other cultures. One capital is located in Bengkalis, exactly of heritage from Bengkalis culture is in Bengkalis island that separated from named Zapin dance. Zapin dance is a Sumatera island. Bengkalis Island is cultural product of a complex process also a small island surrounded by and not all at once. Therefore, Zapin natural ecosystems which value is Bengkalis also has its own uniqueness. protected. Geographically, Bengkalis Zapin dance is a Malay dance which still exists until now in

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Bengkalis Island. This dance is also also promotes Bengkalis and the dance of entertainment among the dance itself in the interesting way to kings who played in palace. Zapin people not only in Bengkalis but also out dance was originally brought from of it. The writer also considered that many Yaman by merchants in early 16th people do not want to learn about a century and this dance also educative culture because they do not interested to a entertainment. It is also as a traditional culture like zapin religious media through Zapin lyrics. dance.because of that, this video was Zapin dance was performed by male made as attractive as possible different dancers but now Zapin is also from other videos and when people watch performed by female dancers, even, this video, they will be not bored to know the collaboration of female and male more about zapin dance. This project title dancers. The variety of dance is is The Making of Profile Video of Zapin developed and appeared in Malay Dance. nature. The Zapin music played is 2. Review of Related Literature Gambus. Related Study Thus, the Malay arts include Zapin There are some related studies of dance has its own characteristic. Zapin Zapin dance. First, research by Sintiya dance is also part of the performance of (2014) “Perkembangan Tari Riau di Indonesia and Malay. The advanced of ”. The purpose of this study is technology develop this Zapin dance in to describe about the development of Riau the form of video as media. One of a dance in Yogyakarta. The result of video documentary of Zapin dance on the research showed that the development Website show that Zapin dance is directly of Riau Zapin dance history in made in the form of dance so people still Yogyakarta is predicted about started in do not know the ways of Zapin. The 1960an. It applied in residence hall only. available videos on website only show the Second is Sarita, et al (2015) movement of the dance and also show the entitled “History of the Village Meskom history of the dance. The Video of Zapin Zapin Dance Bengkalis SubDistrict dance in the website is made in Bahasa Bengkalis”. The purpose of this study is Indonesia. to know the existence background of Therefore, the writer is interested in Zapin dance in Desa Meskom subdistrict making of profile video of Zapin dance in of Bengkalis. The English. So, that people do not only know result from this study indicate that the in Bahasa but also in English. This video Zapin Dance comes from the

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country and then disseminated in Siak 2. Video and finally in Bengkalis Meskom Mayer (2001) Video is a form of Village. multimedia application which contain of Third is Syefriani (2011) audio and visual. It also captures entitled “Tari Kreasi Baru Zapin picture and audio as media of Seribu Suluk Pada Masyarakat presentation in case of giving Pasir Pengaraian Kabupaten Rokan information. Hulu”. The purpose of this study is Barron (2003) Video provides rich records of interactional phenomena, to know the elements of Tari Kreasi including eye gaze, gesture, body posture Baru Zapin Seribu Suluk Pada and proximity, content of talk, tone of Masyarakat Pasir Pengaraian voice, facial expressions, and use of regency of Rokan Hulu. The result physical artifacts, as well as between- of this research is to introduce about person processes such as the alignment tradition of Suluk in Pasir and maintenance of joint attention. Pengaraian. Based on description above, it can The differences between those be concluded Video is one of audio-visual researches to this product are in the media which can be described all objects description about Riau dance and history which moving together with voice and of Zapin dance. However, this product engage them with a topic or theme, and to about Zapin dance must be arranged use their existing knowledge to help them with profile video of Zapin dance. process a text. 3. Promotion Related Theory Alma (2006) said “Promotion is a 1. Multimedia kind communication that gives Gayeski (1993:4) Multimedia is explanation and convince of customers a group of computer based interactive about goods and services that aimed to get communication systems that create, attention, education, remind and convince store, transmit, and retrieve textual of customers. network, graphics, and audio networks. Kotler in Lisnawati (2015) said Smaldino, et al (2005:141) states “Promotion is a wide range of activities that “Multimedia consists of traditional undertaken by the company which media in one combination or accelerate includes privileges products that target in of computer as tool of appearance text, order to persuade consumers to buy”. image, graphic, audio and video”.

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4. Dance show which dances and music as well Jazuli (2008:1) states that “Dance and Zapin dance presented by male has significance in life human because it dancer. can provide a variety of benefits, such as Related Product entertainment and communication. English subtitle aimed to help Bambang Pudjasworo (1982:61) the process of making educational, states that “Dance is a form of learning media, dance, movies, and imaginative statement that through the etcetera. One of these products is Zapin unity of the symbols of movements, dance. However, Zapin dance is usually space, and time. documented in Bahasa, so dance 5. Malay Dance documentation will be made in English Ahmad (2000) states that “Malay which the function to promote this dance dance is a relationship to outside influence to the international world. such as Arab art, Spanish art, Arabic and 3. Methodologi of Study etc. Equipment Sach (2008:5) states that “The The equipment of this study first dance is contains all body movement is PC (Personal Computer). It is having the elements of beauty”. important in this study because it used to Based on description above, it find the data sources and design the can be concluded Malay dance portrays profile video. Second is print machine. the customs or tradition and culture or In this study, it used to print out the culture of the . It depicts the true report. The next is Corel Video Pro X3 nature of the Malay people and their way application. It is important in this study of life. The various forms or styles of to design the product. Malay dance are further categorized by its beats (rentak) and rhythm (irama). Materials The materials that used for this 6. Zapin Dance study first are papers. Papers are the main According to Jamil (2010) “Zapin things in making a profile video. Second dance is a dance that much use gestures is flash disk. It used to save the data. The to the rhythm of songs which elements last is camera digital. In this study, it used of the religion of and the to take a picture about picture Zapin appropriate use of instruments Gambus dance in Bengkalis. and some of drum Marwas.

According to Nor (1990:32-

33) “Zapin dance is a genre of an art

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Data Collection Technique The next step was clicking menu 1. Literature Study transition for distance video and menu The data collection technique my favorites. Then, choosing menu all used is literature review. Literature review and choose one of the transition. was done by finding information about the The next step was setting the study from the books, journals, and distance of video, and putting on the several websites. voice to video. 2. Interview The next step was clicking menu Interview is a technique of music to adjust the sound in video. collecting data with the communication The next step was clicking with the data sources. menu share and choosing menu create video file. Product Design Then, clicking menu file MPEG- Before designing the video, 4 and choosing MPEG-HD for save the installed Corel Video Pro X3 in Personal video. Computer (PC). The last step was making close The first step was opening the the video of Zapin dance and playing the Corel Video Pro X3 and choosing the video for watching. advanced edit video. The second step was clicking file 4. Result and Discussion to profile video and choosing the Process of making profile video animation for profile video. There were several processes done The next step was clicking T to in making this video, the processes are arrange font of written and choosing the explained as follows: alignment for position write in profile 1. Collecting and Providing video. the materials The next step was arranging the The data has been taken from the position, clicking T under video, and then zapin dance coach in Bengkalis, data put on the name and clicks play to try the was gotten by interview. Based on the video. interview with the coach of Bengkalis, The next step was clicking file there are some datas can be obtained, picture for background and choosing the such as informations about Zapin dance picture. and photos of dance activities. The next step was clicking files 2. Designing of Profile Video music for sound video and putting the Cover and Contents music under video.

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After the data has been collected, the next step was designing profile video Zapin dance. The processes of designing profile video Zapin dance took quite long time to get the best result. It was because the knowledge of the application used was not good enough to optimize the process of making profile video

Zapin dance. As explained in chapter III, 1. Contents of video this study used application Corel Video Zapin derived from Arabic "Zafn" Pro X3 to supporting this process. The means quick foot movement followed by processes of designing were started by a “punch” (Rentak Pukulan). Zapin dance opening video about Bengkalis and is Tarian Rumpun Melayu and gets the continued with designing the contents of influence from Arabic. Zapin is video Zapin dance. The process of educational and entertaining traditional designing the contents of video was dance to introduce Islamic with Zapin not much different to designing of cover songs. Based on the history of Zapin video. The contents of profile video dance, this dance is performed in the Zapin dance which was designed such palace after taken by Arab traders in the as: Introduction about Bengkalis and early of 16th century. The Zapin dance explanation about Zapin dance, and later spreaded to countries around some of opinions about Zapin dance of like Riau in Indonesia, , society. Serawak, and Darussalam. Zapin Result of the Product dance was introduced in by a The result of the product was the “songkok” (Seorang yang memakai Peci) explanation about Bengkalis, Zapin from Sumatera named Adam in 1930. But, Dance, and opinion from society. Besides this dance is very popular in Pekanbaru that, this video not only can be used in about in 1950 and 1960, especially in Indonesia but abroad especially for Kampung Tanjung Gemuk and foreigner who learns Zapin. This video Kampung Namir. The music of Zapin equipped with profile pictures Zapin dance consists of two major tools, dance and types of Zapin Dance. namely alat music Gambus, and three pieces of music instrument Gabung Gendang Kecil called Marwas. Before

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1960 Zapin dance was performed by male side angle (Berkain Samping), Baju dancers but now Zapin is also performed Teluk Belanga, Cekak Musang, and by female dancers, even, the collaboration Sarung Tenun Siak and Songkok. While of female and male dancers. In Brunei, for female dancers, they wear Kurung, Zapin dance has a lot of kinds of types, as Kain Sarung, Kebaya Panjang, stamp (Ketukan Kaki) and movement that decoration Kembang Goyang for hair follow the side of dialect of Brunei. Zapin bun, bracelet or Dukuh. The accompanist is also famous as Jipin. Here are the Zapin songs of Zapin dance was first created dance in Brunei : by Tengku Mansur and sung by his wife 1. Sembah Zapin Laila (Laila Jipin “Cik Noria”, from Singapore. Some of Sembah) 2. Zapin Tar (Tar Jipin). Other the his songs are Ya Salam, Yale Yale, examples of Zapin dance in Brunei are: Tanjung Serindit, Seri Pekan, Lancang Zapin Melayu Johor, Zapin Island, Kuning, Gambus and Zapin Arab, Zapin Singapore, Zapin Lancang Dai. Lancang Kuning, Zapin Tempurung, Evaluation Zapin Nelayan and Nasib Lancang In this project, there were three Kuning. Zapin dance is also performed evaluators who evaluate the product, they as Tari Sembahan, Zapin dance divided are: The Head of Cultural Division, Coach into 3 levels, the first level is surface or of Zapin Dance, and one of public. opening of the dance, the second level is 1. The Head of Cultural stamp (Rentakan) and movement dance, Division and the third level is closing of the According to Head of Cultural dance. Zapin dance stand on steps with Division, the profile video was good, but the position of feet always closed and the duration must be shorter and this not kicking, most of the body positions video must explain Zapin Dance only. are always moving like waves flow, the 2. Coach of Zapin Dance positions of both hands are not clearly According to Coach of Zapin showed, right hand and left hand are on Dance the profile video was good and shoulder. It is usual that the songs in complete, but the quality of the video Zapin dance are the religious element, picture should be improved and the words of advice, praise for the greatness duration must be short. and perfection of behavior. Although 3. Public Zapin dance is influenced by Arab This profile video of Zapin Dance culture, but, the dancers wear complete was good and complete, but interview Malay clothes for male dancers wear

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must be shortened and the resolution must of Zapin dance. The title of profile be shortened in Zapin Dance. video is “Profile Video of Zapin Problems Dance (profil tari zapin)”. The processes of making of Zapin dance is an art that profile video of Zapin Dance. There were developed in Malay community and several problems faced during the having an in with Islam religion. It can processes of making this profile video of be seen on presenting the Zapin Dance Zapin Dance, they were: from elements of movement, fashion and 1. Using the application to music that has a symbol and meaning of design Profile video its own, namely, Sembah Alif is a symbol There were some difficulties in of grandeur (Keagungan), means pray to designing the product, it was because the God. there was no enough knowledge about the Symbols of clothes the Zapin application and did not know how to Dance, Baju Kebaya for female make the best design. Finally this profile dancers has a symbol of courage video designed using only basic skill and (Keberanian), grandeur easy tools. (Keagungan) and prosperity 2. Collecting the Data (Kemakmuran). Kain Songket In collecting the data, the symbolizes the triumph (Kejayaan). problem was the difficulties to meet the Sanggul Siput the bun snails have coach of Zapin Dance, because they aesthetic value which is a symbol of were always busy. It needed a while to beauty. Kembang Goyang is a get the data about Zapin Dance. symbol of the attitude that means 3. Video Editing arrogant, envy, and spit. Bunga There were some difficulties in this video editing, like cutting video, Tempel as to the aesthetic value of inserting image, it included voice into the head. Jewelry that used to video of Zapin Dance. symbol purity (Kesucian) and 4. Conclusion and Suggestion greatness (Kemegahan), means the Conclusion balance of thinking, behaving and There were several conclusion living in accordance with God. Bros made after discussion. The is function as an additional aesthetic conclusions are: the main purpose of value to clothes that used by female this study was to make profile video dancers.

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Symbols of clothes for male audience. For example, can be used to Baju Kurung Cekak Musang with find information about Zapin dance. trousers has symbols kingdom. 2. For the Tourism Department Songket symbolizes the triumph For the tourism department, (Kejayaan). Belt symbolizes truth profile video of Zapin dance can help departments to promote Zapin dance for (Kebenaran) and loyalty whole society not only in Bengkalis (Kesetiaan). Peci has a symbol of Bengkalis but abroad. In addition, the modesty (Kesederhanaan) that purpose is also deliver information to the means obedience in conducting tourists in a more effective way in which worship. Bros has symbols the the media can help to get information. triumph of grandeur. Bros has function is as an addition to REFERENCES aesthetic values which match with Peci. Barron. 2003. Using Educational In musical accompanist symbols Video in the Classroom. Cambridge: contained the song lyric Zapin Dance is Cambridge University Press. Retrieved on February 21st, 2016 politeness and concern. Gambus and Marwas has symbols religious which Bovee. 1992. The impact of sales promotion on organization often used for Zapin dance. effectiveness in Suggestion Nigerian manufacturing industry. Lagos State 1. For Public University External System. It is suggested for the public Retrieved on March 14th, watching this profile video of Zapin 2016 dance. Profile video provides complete Burnmann. 2008. The impact of information about Zapin dance in sales promotion on organization effectiveness in Bengkalis. After the audience saw this Nigerian manufacturing video of Zapin dance, the audience industry. Lagos became know about Zapin dance and State University External other types of Zapin dance in Bengkalis. System. Retrieved on March 14th, 2016 By using this media, information more Gayeski. 1993. Making Sense of interesting because it comes with an Multimedia. Educational attractive picture in accordance with Technology Publication. rd places in Bengkalis. This video can be Retrieved on February 23 , 2016 used at any time in accordance with the

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