Customer Profile grams and analyze their marketing efforts. grams andanalyzetheirmarketingefforts. ofpro- thatletthemtracktheeffectiveness generate reports companyexecutivescan there, From Oracle datawarehouse. transaction detailsandWeb siteusage,andloaditintoits accountdata,banking card data,suchascredit raw third-party Juniper usesDataStagetoautomaticallyextractandtransform intoasingledatawarehouse. environments erogeneous het- from management solutionthatintegratesinformation Software’s DataStage Software’s To toAscential thesechallenges,Juniperturned overcome thebank. break scenario,thatinthiscase,couldtruly selling opportunities—a cross- making faultymarketingdecisionsandlosingprecious solution, Juniperrisked apowerful ing purposes.Without itformarketanalysesandreport- makers couldrapidlyretrieve decision where to integratethedataintoacentralrepository theneed theonlinebankrecognized these disparatesources, Facedwithgigabytesofcustomerdatafrom bill payservices. Web card, manage itscredit banking,onlinestatementsand to To parties Junipercontractedwithahostofthird start, ofDepositandATMchecking accounts,Certificates services. savingsaccounts, cards, includingcredit online products, of about itscustomers,thebetteritcouldmarketarray itknew themore bankrealized 2000, theDelaware-based openingitsWeb Evenbefore its growth. siteinOctober todrive usableinformation Juniper Bankcountedonreliable, As anewWeb-based businessseekingtobeattheodds, COMPANY FACTS Results: Technology Solution: Business Need: Business: Core Headquarters: Juniper Bank Using DataStage Juniper BankDrivesExponentialGrowth ® , an industry-leading information asset information , anindustry-leading staffing costs of thousandsinIT development and marketing program; saveshundreds 100,000 newcustomersinfirst sales andmarketing efforts;delivers Speedy dataintegrationbolsters Ascential’s DataStage optimize marketing opportunities structure todevelop,analyzeand Efficient businessintelligenceinfra- Internet Banking Wilmington, Delaware ® Ascential Software ® World-Class Business Intelligence UNIX-based Oracle data warehouse. UNIX-based Oracledatawarehouse. thedataandloadsitintoJuniper’s seamlessly transforms andonlinestatements.DataStagethen and billpayservices transactions,Web card taining thecompany’scredit banking toJuniperrawdatafilescon- transferring partners third-party beginswith Theprocess intoitsdatawarehouse. information customerandmarketing Juniper integratesallofitscrucial our investment." on wouldtakeyears,givingusanoutstandingreturn normally DataStage helpedusachieveinmonthsalevelofsuccessthat onourbusiness, fast accesstothelatestinformation JuniperBankwith housing atJuniperBank."Byproviding ofdataware- new customers,"saidRobGoodman,director critical tothesuccessofanyyoungenterpriseaimingwin intoastrategicassetis information "The abilitytotransform “

director ofdatawarehousing JuniperBank’s ROB GOODMAN, DataStage information onourbusiness, with fastaccesstothelatest By providingJuniperBank aiming towinnewcustomers. of anyyoungenterprise asset iscriticaltothesuccess information intoastrategic The abilitytotransform our investment. outstanding returnon years, givingusan that normallywouldtake a levelofsuccessinmonths

® helped usachieve

” Juniper Bank

"With DataStage, we can quickly integrate all kinds of complex data warehouse so we could use it to advance our business." data from multiple platforms and applications," said Goodman. "We don’t need to worry about the format or file type since Having had previous experience with data integration tools, DataStage can handle them all." Goodman and his colleagues narrowed the field to Ascential and Informatica. Once the information is centralized in the data warehouse, market- ing executives use Brio Insight and other software to generate "Ascential provided us with a demo copy of DataStage so we could reports on the bank’s business. The reports track the channel try it for ourselves," said Goodman. "We basically did a due dili- source and volume of new accounts as well as the success of pro- gence comparison between Ascential and Informatica and then grams hosted by partners’ Web sites. By analyzing information some prototyping of the Ascential solution. The two products’ from its credit card operations, Juniper developed winning cross- costs and performance were like night and day." selling strategies to target new customers for its banking products and services. The team was immediately impressed with DataStage’s superior features, including native mainframe extraction capabilities and The Ascential data integration engine also enables Juniper to do strong developer support. During the 30-day trial, they quickly clickstream analyses on customers’ use of its Web site. Using developed most of the routines needed for launch. "Ascential was DataStage to extract data from Oracle tables, the online bank gen- terrific," said Goodman. "The rep provided plenty of support and erates detailed usage reports on its Web site services, allowing the worked with us so we could see what DataStage could do—and the company to make decisions on where to invest on improvements. system’s price/performance won us over very quickly." DataStage additionally streamlines Juniper’s analyses of internal operations, including expenses, payroll and profits and losses, Following the trial, Juniper selected DataStage and immediately enabling the bank to provide its investors with updated reports on began reaping the benefits. "DataStage’s eliminated the $100 an the state of its affairs. hour consultant fees we would have had to spend to build a cus- tom data integration tool from scratch," said Goodman. "With DataStage, we can easily maintain, manage and improve our infor- A Comprehensive Enterprise Data mation management with an IT staff of three instead of six or Integration Solution seven. All told, Ascential saved us hundred of thousands of dollars When Goodman and his team began planning Juniper’s informa- in our first year alone." tion management architecture in August 2000, they had less than Impressed with DataStage’s extraction, transformation and loading three months before the bank’s launch to come up with a solution. (ETL) capabilities, Goodman expects to expand Juniper’s use of While the bank’s strategy, market position and service offerings had the system to improve processes and services as the bank continues been decided, support for its data processing and data management to grow. For example, the bank plans build and integrate custom remained a question. utilities to parse new kinds of information so it can be loaded it into its data warehouse. "What we needed was quick, effective way of gathering, organiz- ing, integrating and presenting information," explained Goodman. "DataStage has proved its worth time and time again and will con- "Although we had an off-the-shelf data mart application, it was tinue to do so as our business matures" said Goodman. "As it mainly geared towards Web analytics. We wanted to analyze opera- stands now, Juniper Bank could never have achieved this level of tional and service providers’ data and consolidate it within a single success without it."

NEEDS SOLUTIONS BENEFITS > An efficient business intelligence infrastruc- > DataStage ensures automatic extraction, > Enables sales force and marketers to gain ture to help sales and marketing professionals transformation, and loading of data from hetero- and retain customers effectively analyze customer data, target their marketing geneous sources > Eliminates need for large, costly IT strategies and make sound business decisions staff and consultants to build and > A reliable tool to integrate heterogeneous manage its information infrastructure customer data provided by third-parties into a > Allows Juniper to make timely, well targeted data warehouse environment business decisions

About Ascential Ascential Software Corporation offers the industry’s only scalable enterprise integration solution that spans the entire data life cycle: data profiling, data quality management and cleansing, end-to-end meta data management and data extraction, transformation and loading. Ascential’s Enterprise Integration Suite enables businesses to achieve the fastest time-to-value for their strategic enterprise applications, to have the highest confidence in the data they use to drive revenues and profits, and to continuously realize more value and ROI from their data assets and IT systems. Headquartered in Westboro, Mass., Ascential has offices worldwide and supports more than 2,100 customers in such industries as telecom- munications, insurance, financial services, healthcare/life sciences, media/entertainment, manufacturing and retail. For more information on Ascential Software or a list of our international offices, visit our website at: www.ascentialsoftware.com.

50 Washington Street Westboro, MA 01581 Toll Free: 800.966.9875, Option 2 © 2002 Ascential Software Corporation. All rights reserved. The trademarks and service marks shown are trademarks of Ascential Software Corporation or its affiliates and may be pending or registered in the United States and other jurisdictions. Other marks are the Tel. 508.366.3888 property of the owners of those marks. www.ascentialsoftware.com

CP-210008-0902 Printed in USA 09/02. All information is as of September 2002 and is subject to change.