Guide to Services Welcome

Trusted. Independent. Global Guide to Services Welcome

Contents

QSIU Client Base 2 QS Stars for Universities and Business Schools 4 Benchmarking Services 8 Academic Reputation Dataset 10 Consulting Service 12 Partner Identification Services 14 QS World University Rankings® 16 Academic Branding Portfolio 18 Meet the Team 24

“The QS rankings rate the world’s top 400 universities, evaluating each institution’s strengths in research, teaching, the employability of its graduates and international outlook.”

BBC News, 11th September, 2012

“The reports have served us to better know our strengths and deficiencies/opportunities as a teaching and research university and to take appropriate actions for improvement.”

Dr. Francisco J. Cantu. Professor of Research and Graduate Studies at Tecnológico de Monterrey

“The process of accreditation by QS Stars required us to collect and compile information regarding our university and academic performance that until then had not been gathered systematically. But the enthusiastic support of our faculty and staff allowed us to demonstrate our high level of achievement, which resulted in an impressive number of stars in a wide range of fields. We are grateful to have had this opportunity to participate in a survey marked by high professional standards and backed by a supportive staff.”

Elena López Díaz Delgado, Vicerrectora de Relaciones Internacionales, Universidad de Alcalá QS Quacquarelli Symonds

QS Quacquarelli Symonds was founded in 1990 and has established itself as the leading global provider of information and solutions in higher education as well as careers.

Our expanding portfolio of clients and partners include major institutions, government bodies and over 300 different global media outlets.

An independent audit of the company conducted by Paramarq in December 2010 found:

~~ 97% of QS clients were fairly/very satisfied with QS services ~~ Over 85% of QS clients would recommend QS to colleagues

We are headquartered in London with major offices in Paris, Stuttgart, Portland and Singapore, as well as satellite offices in Beijing, Sydney, New York City, Boston, Washington DC, and Johannesburg.

QS Intelligence Unit

Quick Stats About QSIU... The QS Intelligence Unit (QSIU) was formed in 2008 as a distinct and autonomous department in order to meet the increasing public interest for comparative data on 834 number of universities in the QS World universities and organisations, and the growing demand for ® University Rankings institutions to develop deeper insight into their competitive environment. 172 number of clients in QSIU’s client base Building on over 20 years of collecting institutional data, our portfolio of research projects include the QS World University 38 number of countries our clients span Rankings®, which has been in existence since 2004.

17 languages spoken in the QSIU offices With over 20 team members in the London and Singapore offices, QSIU is a highly skilled and culturally diverse team.

10 years since the QS World University Rankings® has been in existence

Visit us at www.iu.qs.com Trusted • Independent • Global

www.iu.qs.com | 1 QSIU Client Base

A snapshot of our client base

Argentina University of the Sunshine Coast Czech Republic Universidad Argentina de la Empresa University of New South Wales Brno University of Technology (UADE) University South Australia Universidad Austral University of Tasmania Denmark University of Technology, Sydney Aalborg University Australia University of Western Australia Australian National University University of Wollongong Ecuador Bond University The University of Newcastle Universidad Central del Ecuador Carnegie Mellon University, Australia The University of Queensland Universidad de Especialidades Espiritu Central Queensland University (UEES) Curtin University Belgium Universidad San Francisco de Quito Deakin University University of Liege (ULG) Deakin Graduate School of Business Iraq and Law Brazil Tikrit University Griffith University Associacao Escola Superior de James Cook University Propaganda e Marketing (ESPM) Hong Kong Macquarie University Campus Brasil City University of Hong Kong Monash University Universidade Estadual Paulista Julio de Hong Kong Baptist University Monash University - Faculty of Business Mesquita Filho (UNESP) and Economics Universidade Federal de Minas Gerais India Murdoch University Amity University Queensland University of Technology Canada Manipal University RMIT University Université de Montréal SRM University RMIT Graduate School of Business University of Calgary VIT University Southern Cross University University of Guelph Swinburne University of Technology University of Western Ontario Indonesia Sydney Business School, University of Institut Teknologi Bandung Wollongong Chile BINUS University The Deakin Graduate School of Business Universidad Adolfo Ibáñez Institut Pertanian Bogor The University of Sydney Institut Teknologi Sepuluh Nopember The University of Western Australia Colombia Universitas Airlangga University of Adelaide Universidad de los Andes Universitas Diponegoro University of Melbourne Universidad del Norte Universitas Islam Indonesia Universidad Pontificia Bolivariana (UPB) Universitas Kristen Petra

2 | QSIU Services Universitas Muhammadiyah Malang The University of Auckland Sweden Universitas Sebelas Maret University of Canterbury KTH Royal Institute of Technology Victoria University of Wellington Lund University Ireland National University of Ireland, Galway Paraguay Switzerland University College Cork Universidad Autónoma de Assunción ETH Zürich (Swiss Federal Institute of University of Limerick Technology) Peru Italy Universidad San Ignacio de Loyola (USIL) Taiwan Politecnico de Milano Feng Chia University Università Cattolica del Sacro Cuore Portugal Taipei Medical University Università Ca’ Foscari Venezia University of Coimbra (UC) National Taipei University of Technology Università di Pisa National Chengchi University Russia Jordan Far Eastern Federal University Thailand Jordan University of Science & Higher School of Economics King Mongkut’s University of Technology MGIMO Technology Thonburi University of Jordan N.I. Lobachevsky State University of Kasetsart University Nizhni Novgorod Mahasarakham University Kazakhstan Siberian Federal University Al-Farabi Kazakh National University Tomsk Polytechnic University Turkey Abai Kazakh National Pedagogical Eastern Mediterranean University University Saudi Arabia Al-Imam Mohammed Ibn Saud Islamic United Arab Emirates University American University of Sharjah Lithuania King Abdulaziz University Gulf Medical University Vilnius Gediminas Technical University King Fahd University of Petroleum & Vytautas Magnus University Minerals United Kingdom King Saud University Aston University Macau Qassim University Bath Spa University University of Macau Umm al Qura University Durham University Hertfordshire Business School Mexico Singapore IELTS - British Council Fundacion Universidad de las Americas Nanyang Technological University Lancaster University Puebla (UDLAP) King’s College London Instituto Tecnológico de Estudios South Africa Newcastle University Superiores de Monterrey (ITESM) North-west University Nottingham Trent University Tecnológico de Monterrey University of the Witwatersrand Swansea University Universidad Autónoma de Nuevo León University of Central Lancashire Universidad de Monterrey (UDEM) South Korea University College Birmingham Universidad Autonoma Metropolitana Chonbuk National University University of Cumbria (UAM) Dongguk University University of Edinburgh Universidad Autónoma de Mexico Ewha Womans University University of Huddersfield Universidad Autonoma del Estado de KAIST - Korea Advanced Institute of University of Leicester Hidalgo (UAEH) Science and Technology University of Strathclyde Korea University University of Nottingham Netherlands Kyungpook National University HAN University of Applied Sciences Pohang University of Science and United States University of Groningen Technology American University University of Twente Seoul National University Massachusetts Institute of Technology VU University Amsterdam Sungkyunkwan University (MIT) The Ohio State University New Zealand Spain University of South Florida Auckand University of Technology CESINE University Auckland University of Technology IE University Vietnam Business School Universidad de Alcalá FPT University Massey University

www.iu.qs.com | 3 QS Stars for Universities and Business Schools

FACILITIES

Ma achus s Institute Technology (MIT)

e QS Intelligence Unit has, through rigorous and independent data collection and analysis of performance metrics as set out in the QS Stars™ methodology, rated Massachusetts Institute of Technology (MIT) as a Five Star Plus institution.

PLUS

e QS Stars™ rating system is operated by the QS Intelligence Unit, the independent compiler of the QS World University Rankings® since 2004. e system evaluates universities across a wide range of important performance indicators as set against pre-established international standards. By covering a broader range of criteria than any world ranking exercise, QS Stars™ shines a light on both the excellence and the diversity of the rated institution.

CATEGORY STAR RATING than Research re o Employability m QS Stars is rapidly growing into the chosen evaluation system for universities worldwide. Teaching

Facilities

Internationalization Innovation With over 160 institutions globally participating in the QS Stars program in more than Access

Engineering and Technology Ben Sowter - Head of QS Intelligence Unit OVERALL PLUS 35 countries, it is an international standard that is becoming increasingly recognized. QS Stars™ – © 2013 QS Intelligence Unit (a division of QS Quacquarelli Symonds Ltd)

MIT 5+ 2013.indd 1 20/03/2013 11:28 QS Stars uses a rating system that allows a university to shine irrespective of its size, shape and mission. At the end of the audit process universities receive a QS Stars Development Roadmap and are awarded stars for their overall performance and each of the category criteria.

The number of stars awarded at the overall and category levels will resonate with international students, parents and university staff, and become a valuable asset to add to your marketing collateral and outreach.

QS Stars uses a wide range of indicators to measure the performance of an institution. It is an opportunity for universities to highlight their strengths through awarded recognition. When associated with an institution’s brand, it acts as a powerful marketing mechanism for communicating distinct areas of strength to students, parents, academics, employers and the wider community.

4 | QSIU Services Benefits

QS Stars offers your university the opportunity to use your award to empower your marketing and branding collateral and campaigns. Once the audit has been completed you will receive a comprehensive pack that consists of various logos for your institution’s achievements. Under the licence agreement you will be entitled to use whichever logo you have been awarded on your marketing materials such as, website, recruitment fair, prospectus, business card, email signature and any other promotional tools*. QS supplies all logos in formats that will suit your printed and online materials.

Great international visibility

Events ~~ QS Stars results will be seen by the 250,000 people who register for one of the 215 QS events per year, representing over 5% of the global international HE student population ~~ Prominent school signs Online and print ~~ University rating appearing alongside the QS World University Rankings® results on topuniversities.com, with over 14.5 million visits in 2012 ~~ QS Stars rating on your university / business school / grad school profile page with detailed breakdown ~~ Appear in country and regional features including Asian University rankings, Latin American rankings and 29 subject rankings ~~ QS Stars will be available as a search criterion in the online search tool for MBA / Masters candidates.

www.iu.qs.com | 5 Endorsements

“NTU is a relatively young university, which has been developing rapidly in the last few years. The current ranking from QS is an affirmation that NTU today has a high international standing. The new QS Stars rating system further recognizes NTU’s strengths as a world-class university across a broader set of criteria than can be measured in any ranking system and provides valuable information for our many stakeholders - current students, prospective students, parents, teachers, employers, fellow academics and our local community.” Bertil Andersson President, Nanyang Technological University, Singapore

“From now on all of our promotional material, our website, and our publications, will include the QS Stars rating alongside the Australian government’s ERA analysis” “Compared to an international ranking, QS Stars offers more of a framework for benchmarking. It’s something where criteria that are important can be measured over time, not just with our colleagues in Australia but with likeminded universities anywhere in the world, and that’s what really attracted us.” “I think most universities will use QS Stars. Increasingly, discerning students who are much more knowledgeable about their opportunities, say ‘show me the evidence’. I sense that this is what the future is going to be - students wanting us not just to make assertions, but to back them up.” Jennie Lang Pro-Vice-Chancellor - Vice-President, Advancement, University of New South Wales, Australia

“QS Stars actually drills down to further detail, which will give students the choice to compare us more usefully with other institutions. We can use it to highlight the many diverse areas of strength that we have, and it will help us with our planning in areas such as branding, positioning, and telling us which areas to focus on.” Ailsa Lamont Executive Director - International, RMIT University, Australia

“QS Stars was our first option to develop a SWOT analysis of our institution. QS Stars is much more than a ranking, it is a huge opportunity to learn about ourselves based on a credible external audit process. Using a mixture of absolute and relative merit, the QS Stars approach appears to be fair for everyone. We feel that we became more prepared to promote our image worldwide.” Amílcar Falcão Vice-Rector for Research, University of Coimbra, Portugal

6 | QSIU Services QS Stars audit fee - US$9,850 PRICING ~~ Audit valid for three years ~~ Includes the QS Stars Development Roadmap detailing basis for achieved award and guidance on maintaining/improving award level ~~ Optional annual audit can be conducted at an extra fee, within the three year cycle QS Stars annual licence fee - US$6,850 PRICING ~~ Presentation of specific results on a customised link ~~ Licence to use supplied QS Stars graphics and logos in online and printed materials to present rating to stakeholders

Please note, the invoicing schedule will be as follows: Year 1 - US$16,700 (audit fee and annual licence fee) Year 2 - US$6,850 (annual licence fee) Year 3 - US$6,850 (annual licence fee)

www.iu.qs.com | 7 Benchmarking Services

The Benchmarking Service utilizes the core data which has been collected over a period of ten years for the QS World University Rankings® and regional projects. The service provides a method of measuring and comparing a university’s performance and standards with those of its peers. It highlights institutional trends by presenting robust data in an accessible and comprehensive format and has been extensively used by institutions around the world as an important tool for strategic planning and research.

Benchmarking Methodology

Benchmarking Service: Year 3 Report – City University of Hong Kong

Commissioning institution Institutions select a number (between 6 and 30) of target institutions from the QS

Faculty Student 2012 QS World University Rank® Name: Commissioning institution Abbreviation: Client Location: City , Country Foundation Year: 1923 Classiﬁ cation: Size: L ; Focus: CO ; Research: HI ; Age: 5 ; Status: A 240 2008 2009 2010 2011 2012 219 193 345 229 230 Personnel Data Headcount FTE QS Indicator Scores Client Global Overall Ranking Citations per Faculty World University Rankings list with which to compare themselves. A mixture of Faculty 1,535 783 Overall 38.1 - International Faculty 500 245 Academic Reputation 41.2 39.2 Students 19,20 0 13,453 Employer Reputation 69.9 39.0 International Students 9,305 6,869 Faculty Student 12.1 44.3 Undergraduates 10,010 8,412 Citations per Faculty 32.2 34.5 International Undergraduates 4,520 3,701 International Faculty 34.2 38.4 Postgraduates 9,190 5,041 International Students 21.4 38.3 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 International Postgraduates 5,785 3,168 401 382 301 295 240 332 430 420 435 423

QS Faculty Area Scores Client Global Academic Reputation International Faculty Exchange Data Headcount FTE Arts & Humanities 17.7 15.6 Undergraduates Inbound 622 221 Engineering & Technology 44.9 12.1 domestic and international institutions is ideal and a 3 to 5 year cycle is recommended Undergraduates Outbound 45 45 Life Sciences & Medicine 10.2 12.0 Postgraduates Inbound 22 20 Natural Sciences 63.7 14.4 Postgraduates Outbound 5 5 Social Sciences & Mgmt 11.7 13.7 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 Financial Data US$ Other Rankings 218 245 217 200 182 91 91 80 63 72 Domestic Undergraduate Fees 14,300 ARWU (Shanghai Jiao Tong) 282 (236)

International Undergraduate Fees 19,400 URAP 153 (182) Employer Reputation International Students Domestic Postgraduate Fees 12,700 Webometrics Ranking 504 ( 699) International Postgraduate Fees 19,100 THE 123 (110) Average Domestic Fees 14,000 4icu Web Popularity Ranking 323 Average International Fees 17,000 Alexa Web Ranking 38752 in order to develop a comprehensive perspective. Annual Library Spending 20,000,00 Total Research Funding 50,000,000 Website Capture 2008 2009 2010 2011 2012 Government 20,000,00 0 Web Address: www.university.com 2008 2009 2010 2011 2012 103 132 156 124 110 Industrial 30,000,00 0 Date Taken: 2013-04-10 118 102 121 132 120 Facilities Investment -

Community Investment 1,500,000 Alumni Donations 5,230,000 Faculty Level Rankings Scopus Data Papers Citations Impact Overall 3,134 8,150 2.6 Arts & Humanities 28 49 1.8 Engineering & Technology 1,456 2,826 1.9 Life Sciences & Medicine 1,255 4,789 3.8 Natural Sciences 537 1,715 3.2 Social Sciences & Mgmt 630 1,988 3.2

Additional Information Staff with PhD 250 Faculty Area 2008 2009 2010 2011 2012 Utilizing our QS Classifications System, we are able to assist clients in choosing their Patents 25 Arts & Humanities - 50 114 620 147 Overall Student Satisfaction Rate 87 Teaching Student Satisfaction Rate 92 Engineering & Technology - 496 543 174 40 PhDs Awarded 123 Life Sciences & Medicine - 155 71 153 196 Graduate Employment Rate 82 Natural Sciences - 32 134 91 157 Students Pursuing Further Study 52 Social Sciences & Management - 63 288 224 568 Average Entry Requirements - peer list, which is a critical starting point for the benchmarking process.

What is included? ~~ World rank estimation for non-ranked institutions ~~ Trend data on ranking positions, including information not publicly available ~~ Access to the data behind the rankings, including Academic Reputation, Employer Reputation and Research Performance results ~~ Variances in performance and a variety of other metrics

Advantages to Institutions

~~ Allow institutions exclusive access to data used for the QS World University Rankings ~~ Help institutions understand their position regionally, nationally and globally ~~ Provides context to assist in setting realistic and achievable targets ~~ Challenges operational complacency ~~ Creates an atmosphere conducive to continuous improvement ~~ Identify gaps and weak areas to indicate what is required to improve competitiveness

8 | QSIU Services Benchmarking Deliverables

COMPARATIVE ANALYSIS

MODULE 2

The charts in this module represent a snapshot of performance across • Currently Atlantis performs at the bottom of the group in both “Specifically, we will use your information to identify all the indicators utilised in the 2012 Rankings, each presented in con- 2.1 2.4 reputational indicators. It is placed at 232 in Academic Reputation trast to Atlantis’ results. In each case, the area inside the line represents and 432 in Employer Reputation. Top performer Peer 2 achieves the all round strength of the institution across the six principal ranking the best performance among the domestic peer group, at 32 in Ac- indicators and would correlate perfectly with the overall ranking per- ademic Reputation and 83 in the Employer Reputation indicator. formance were it not for the inﬂ uence of weightings; essentially this display approach implies that each indicator carries the same weight. institutions that could be a reference for us in key Some insights can be drawn from analysing the results of the peer institutions: DOMESTIC ANALYSIS

• Typically the more hexagonal the ‘shape’ of the institution, the There is a clear division in regional performance in the better the performance, as exemplifi ed by Template (Chart 2.1). Citations per Faculty and Faculty Student indicators. However this shape is not completely achieved for any of the aspects, and to estimate the time we need to see changes selected peers as most of them, including top performer Athe- 2.2 2.5 Chart 2.8 shows the average country performance nea University (Chart 2.1), exhibit a weakness in at least one in all six indicators. Analysts please write your own area. An area of weakness, for the purposes of this module, is analysis. In the Citations per Faculty indicator, insti- defi ned by an indicator position below the 200 mark. tutions based in Country 2 perform on average 35% better than those located in Country 3, and 24% bet- • At position 212, Atlantis does not perform particularly well in ter than those in Country 2 and 19% in Country 1. the International Faculty indicator. This may be a result of insuf- reflected in our performance and in the perception of fi cient IPEDS data regarding international numbers, but overall, However, in terms of average country performance in the top American institutions, with only four exceptions in 2011, Faculty Student indicator, institutions in the region clearly are not represented in the top 50 in this indicator. The excep- dominate. Sample Country’s institutions perform on aver- tion is San Diez (Chart 2.1) which performs well in both inter- age 23% better than institutions located in the US. national indicators. • Atlantis, ranked in the top 100, similarly has weaknesses in the academics and employers... 2.3 2.7 international indicators, performing at 249 in International Fac- 2.8 ulty and 396 in International Students. • Atlantis’s domestic peers, University 1 and University 2, also struggle in the international indicators: the former performs at 541 in International Students and the latter at 239 in Interna- hmarkingtional Faculty Service. Benc • University 4 outperforms the selected peers in both interna- tionalAtlantis indicators. versity •of Uni versity 6 performs well overall at 84 however its ‘shape’ ex- Modules 2 and 3 clearly explain where we should focus to Uni hibits a distinct weakness in Faculty Student where it performs at 585. Otherwise, the selected peers perform well in the Fac- ulty Student indicator, averaging a rank of 56. KEY • University 5 performs well in all of the indicators except for the Employer Reputation index, where it performs at 204. Despite AR= Academic Reputation this, University 2 is placed at 12 overall. Peer 1 and Peer 4 and ER= Employer Reputation improve in our rankings performance. The benchmarking FS= Faculty Student Peer 6 all outperform the institution in this indicator. University CF= Citations per Faculty 3’s stellar and stable performance in the remaining indicators IF= International Faculty have helped it to achieve an impressive overall result. IS= International Student • Peer 2 leads the selected peer group in both reputational indicators, performing at six in Academic Reputation and four in Employer Reputation. analysis by subject areas, citations and productivity

26 Copyright © 2013 QS Intelligence Unit Benchmarking Service: Template - Year 1 Report 27 (module 4) clearly describes the current situation and impact of research activities of our University in comparison with other institutions. The same kind of clarity can be found in Module 5, where we can get useful conclusions and successful examples that we can follow.”

Dr. Antonio Elias Ochoa. Dirección de Planeación y Evaluación, Universidad de los Andes (Colombia)

The Benchmarking Service is also available for the following ranking exercises: Regional Rankings: Asia and Latin America The purpose of each ranking is to provide a neutral and independent comparison of the quality of universities across the region, based on a set of criteria that commonly applies to all countries involved in the study. QS World University Rankings by Faculty & Subject Area These rankings examine the institutional strength in specific fields. They cover over 30 narrow disciplines, grouped in five broad faculty areas: Arts & Humanities, Engineering & Technology, Life Sciences & Medicine, Natural Sciences and Social Sciences & Management.

3 year total fee - US$45,000 PRICING ~~ 5 standard modules, benchmarking against six institutions 5 year total fee - US$75,000 PRICING ~~ 5 standard modules, benchmarking against six institutions

Additional institutions can be added to the benchmark list at a rate of $2,500 per institution per year. Supplementary modules can be added at a rate of $ 3,000 per module per year.

www.iu.qs.com | 9 Academic Reputation Dataset

A data-rich solution for measuring academic performance and institutional brand recognition.

The Academic Reputation Dataset is a benchmarking tool exclusive for World Top 350 institutions. It enables them to further analyze its academic performance and institutional brand perception.

This extensive dataset provides access to raw data from the QS Global Academic Survey, arguably the largest and strongest survey of its type drawing over 46,000 responses in 2012. Its results feed into the Academic Reputation indicator, the most distinctive component of QS World University Rankings®.

What is included? Each report includes all the academic responses nominating the client institution and/or the selected peers, broken down by respondent and institution profiles. ~~ Responses from 5 continents and over 140 countries ~~ Over 50 disciplines covered ~~ High level of flexibility. The tool allows filtering by: ~~ Narrow discipline fields ~~ Broad faculty area ~~ Respondent profile (country, job classification and experience in academia) ~~ Respondent institution rank range ~~ Respondent institution country ~~ Respondent institution size ~~ Respondent institution focus ~~ Respondent institution research intensity ~~ Respondent institution age

Deliverables The dataset is intended to provide a high level of flexibility. It is presented response by response, allowing for filtering and cross-referencing according to each institution’s needs.

The report is delivered in MS Excel format and includes basic pre-defined tables.

Basic 6 peer package - US$55,000 PRICING Additional cost per peer per year US$2,500

10 | QSIU Services www.iu.qs.com | 11 Consulting Service

The prime objective of the consulting services offered by the QS Intelligence Unit is to assist universities, and other higher education institutions, who aspire to achieve world class standards.

~~ Bespoke Services: QSIU have a unique capacity and expertise in global higher education to provide customized advisory services that address our clients’ specific priorities, objectives, and culture. ~~ International Advantage: QSIU is internationally unique in the higher education sector through their comprehensive and integrated services, with coordinated and collective team support. ~~ Collective Strength: Every project we manage is championed by an international expert, teamed with an integrated selection of consultants who help ensure coherence and alignment between the different modules.

Institutional Direction ~~ Implementation and change management ~~ Governance and structure ~~ Infrastructure and facilities improvement Scope of the Advisory Services: ~~ Internal communications ~~ Financial planning ~~ Strategic review and audit External Strategy ~~ Research strategy and publication ~~ Internationalization performance ~~ External communications ~~ Internationalization of students & faculty ~~ Online marketing and presence ~~ Market positioning and recognition ~~ Accreditation, quality assurance and audit Academic Impact support ~~ Faculty recruitment, retention and development ~~ Online marketing and social media presence ~~ Entrepreneurship, innovation, knowledge transfer ~~ Employer relations and careers service provision Student Value ~~ Advisory on international ranking systems ~~ Learning and teaching development ~~ Graduate employability ~~ Student recruitment and experience Implementation Services: ~~ Setting up an International Office – governance & structure ~~ Setting up an Institutional Research Office – governance & structure ~~ Setting up internal performance measurement processes

12 | QSIU Services Global Clientele

“QS has provided a thorough, professional, and analytical consulting service to our university and we are highly satisfied with the progress it has enabled us to make. They Careful Reviews Ensure have provided access to a range of internationally renowned Practical Solutions senior administrative and academic experts who have worked closely with university management to bring about By engaging with consulting real and positive changes to our professional practice.” services, Higher Education Prof Nabeel Koshak, Vice President for Business & institutions will: Innovation, Umm Al-Qura University

“QS offered us a deep insight into research strategy and the recommendations have been very useful in our improvement Gain a thorough process. We strongly recommend the consulting service to analysis of their current universities that, like us, constantly seek to provide better performance services to students and to society as a whole.” Prof. Carlos Cruz Limon, Vice President External Relations and Internationalization, Tecnológico de Monterrey

“Great work and really helpful for us! We do appreciate your hard work and I’ll make all efforts to persuade people to Learn from internationally recognised experts implement all your recommendations! Work delivered did exceed what we expected.” Prof. Maxim Khomyakov, Vice President for Internationalization, Ural Federal University

Receive realistic and achievable recommendations

www.iu.qs.com | 13 Partner Identification Services

Partner Identification – International Research Collaboration

Research and most importantly collaborative research is a key component when it comes to performing well in most major ranking systems. This service, a part of the whole engagement, serves as a solid starting point for establishing research partnerships with competitive institutions worldwide by providing recommendations tailored to the client’s own strategy in a particular region. The service can systematically identify ‘good-fit’ partner institutions for international research collaboration(s).

The service begins by identifying potential partnership opportunities in a targeted region, according to general and specific prerequisites established with the client. Further to selecting the appropriate partner institutions in the region, QSIU can provide contact details of key people in the selected universities.

This service includes access to arguably the world’s largest database on the international academic community. The database is used for the identification of ten partner universities that are specialized or have excellence and research strength in particular broad and/or narrow subject areas. Clients can then use this intelligence to potentially identify relevant study programs at the partner university.

Stages

Module 1- US$ 10,000 PRICING This module offers the option to choose a set of criteria- primary and secondary- that are of most interest, when identifying partner universities. Based on results in these criteria, up to ten specific partner institutions will be identified. Primary criteria for selecting partner institutions include: country, university size, research intensity and focus (faculties and presence of a medical school). Our extensive research data is able to match university partners through paper intensity, research focus, subject area specification, and citation levels. Secondary criteria for selecting partner institutions are based on the extensive data collected for the QS World University Rankings® , QS University Rankings: Asia, QS University Rankings: Latin America, and QS World University Rankings by Subject.

Module 2 - US$ 22,000 PRICING This module includes the service provided in module 1, with a supplementary introduction to key contacts at all identified partner institutions. This module also comprises a one-page advert within the QS University Rankings supplement, which is emailed to senior university staff in a targeted region as well as a printed edition for distribution at major international higher education conferences. The client will also be provided with a button advert on the rankings section of the QS Intelligence Unit website, the academic home of the QS World University Rankings www.iu.qs.com.

14 | QSIU Services www.iu.qs.com | 15 QS World University Rankings®

The QS World University Rankings® presents a multi-faceted view of the relative strengths of the world’s leading universities.

Methodology

Six indicators are drawn together to form an international ranking of universities:

Academic Reputation Faculty Student Ratio A global survey of academics asking In lieu of a globally available evaluation respondents to identify universities they of teaching quality, this indicator is consider excellent in their own broad designed to serve as a widely available field of knowledge. proxy for commitment to teaching. Employer Reputation International Students A global survey of employers with Used to evaluate not only a university’s experience of recruiting from broad approach to internationalization, universities. but to also give prospective students a Citations per Faculty Member feeling for an institution’s commitment and facilities for students from overseas. Utilizing Scopus data (the world’s largest abstract and citation database International Faculty of research literature operated by This indicator supports the previous one Elsevier), this indicator combines in assessing a university’s commitment research productivity and quality, taking to providing a global educational into account the scale of an institution. environment.

Launch Event

QS World University Rankings live launch event will be held in each year in early September. This event is typically co-located with the annual EAIE Conference and Exhibition (2014 – PRAGUE). This annual event announces the latest results from the annual QS World University Rankings offering, giving exclusive access to the team behind the rankings with a full Q&A session on the day of release. This event is documented and video archived to allow a broad global audience to engage in the debate.

Make a date in your diary, the launch event of the QS World University Rankings 2014-2015 will take place on Tuesday, the 16th of September 2014. For more information, contact [email protected] or visit www.iu.qs.com

16 | QSIU Services Format

QS World University Rankings® can be found online at www.topuniversities.com and in print.

Last year the Rankings were viewed over 50 million times and in 2013 received coverage in over 4,000 national and international newspapers and news portals.

Regional and Subject Rankings

Regional Rankings

The purpose of each ranking is to provide a neutral and independent comparison of the quality of universities across the region, based on a set of criteria that commonly applies to all countries involved in the study.

QS University Rankings by Subject

This series of Rankings examine the institutional strength of universities in specific subject fields. Rankings in five key subject areas are produced: Arts & Humanities, Engineering & IT, Life Sciences & Medicine, Natural Sciences and Social Sciences & Management.

Full results for these Rankings can be found online at www.topuniversities.com.

“Quacquarelli Symonds (QS), one of the big three ranking Sponsorships organisations.”

The Economist, 10th October, 2011 Sponsorship opportunities for the Rankings are available and provide a truly unique global reach to audiences within the higher “...widely recognised throughout higher education as the education sector including parents and most trusted international tables...” students. Sponsorship for regional rankings allow for a targeted media campaign in key The Independent, 11th September, 2012 countries. For more information, contact [email protected].

www.iu.qs.com | 17 Academic Branding Portfolio

Due to increased demand for marketing opportunities to the international academic community, The QS Intelligence Unit (QSIU) is pleased to inform you of a new and exciting service.

QSIU now offers institutions unrivalled exposure to the global academic community, providing institutions with an important platform to reach out to this dynamic and elusive audience. QS has one of the largest global academic databases, as well as one of the most-visited world university ranking websites in the world.

Institutions can now select tools within this portfolio based on regional or global exposure and our audience will receive targeted materials from QSIU. The majority of these services take the form of electronic and print publications. A detailed breakdown of each publication is below along with definitions of the various international conferences these publications will be distributed at and their target audience.

Target readership Conference definitions: Academics and researchers, department NAFSA: Association of International Educators. heads, deans, vice chancellors, presidents, EAIE: Internationalisation of Higher Education. deputy vice chancellors, academics, AIEC: Australian International Education rectors, institutional planning and research Conference. directors, international office directors, AIEA: Association of International Education senior administrators. Administrators. CBIE – BCEI: The Canadian Bureau for International Education. QS APPLE: QS Asia Pacific Professional Leaders in Education Conference. QS MAPLE: QS Middle East and Africa Professional Leaders in Education Conference and Exhibition.

Advertising options are limited to 10 single color pages per publication.

Please contact [email protected] for more information.

18 | QSIU Services The QSIU Website

The QSIU Library The QS Intelligence Unit’s website attracts a specific audience of academics who frequent the site for the Visit our QSIU Library on www.iu.qs.com. latest news in higher education, rankings, and events The library contains a wealth of reports, information. each pertaining to a specific area in higher education intelligence: The website is relatively new but the audience has grown ~~ QS Careers Advisors’ Guide signficantly. In 2012, it received over 500,000 page views, ~~ TopMBA.com Jobs & Salary Trends an increase of 40% from the previous year. And the interest Report surrounding a website dedicated to a very specific global ~~ QS World University Rankings result academic community continues to grow. tables - Excel format ~~ Country Reports The site receives visitors from around the globe including ~~ QS World University Rankings the United States, United Kingdom, India, Canada, Australia, Supplement Singapore, Malaysia, Hong Kong, China, and Italy. In total, the ~~ QS TopMBA.com Applicant Survey website reaches over 200 countries, highlighting its unique ~~ QS World University Rankings by ability to garner a worldwide academic audience. Subject - Result tables ~~ QS University Rankings: Latin America Advertisement opportunities are available to suit your target Supplement audience. Our rankings pages draw hundreds of thousands ~~ QS University Rankings: Asia of visitors, and our events page pulls in tens of thousands of Supplement visitors. Spaces are limited, please contact [email protected] for ~~ Special reports including Asia as a more information. destination for innovation

www.iu.qs.com | 19 QS Rankings Supplements

Due to increased demand for marketing opportunities to the international academic The QS rankings supplements have become an important platform for universities to ensure their brand is established with academics and international university staff.

QS publishes a supplement focusing on the QS World University Rankings and our two regional rankings: QS University Rankings: Asia and QS University Rankings: Latin America annually.

We will also launch a fourth edition dedicated to the QS World University Rankings by Subject in 2014. These exclusive supplements are produced and distributed in both print and electronic versions.

5th edition

2013/14 Who Rules? QS World University Rankings® QS University Rankings: Asia 2013 QS University Rankings: Latin AmericaTM

2013

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Each of the four supplements is 48 pages which heralds the results from the latest rankings release. The individual supplements will be sent electronically on the morning of each release to academics and senior international university staff around the world. We will also distribute printed copies at all major global international higher education events as mentioned above.

Distribution

Electronic copies - 30,000 Print edition copies (each supplement) - 10,000

Conference distribution: NAFSA, EAIE, AIEC, AIEA, CBIE, IREG, CIRPA, QS APPLE, QS MAPLE

Please contact [email protected] for more information.

20 | QSIU Services QS World University Rankings Pocket Guide To The Top 200

Distribution This slick and easy-to-use pocket guide is produced as a ‘quick’ guide to the top 200 and will be distributed at the live release event held alongside EAIE each year. The concertina guide offers 14 panels for universities to place the most powerful QS World University Rankings university brand, its logo, alongside the results of the QS World live launch event (next Prague University Rankings. 2014)

Conference distribution: 2013/14 More information?

RANKINGS: Ben Sowter [email protected] NAFSA, EAIE, AIEC, AIEA, CBIE, RELATED SERVICES: Jason Newman [email protected] IREG, CIRPA, QS APPLE, QS MAPLE Who Rules?

22/08/2013 11:29 www.iu.qs.com

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News-2-WOW-U

Celebrating outstanding achievements in international higher education

The newsletter incorporates important news and views from the world’s

QS World University Rankings approved by IREG—Observatory on Academic Rankings and News Excellence higher education centers with a special focus on Asian, Middle Eastern, and ISSUE NO. 10 • AUGUST–OCTOBER 2013

A QUARTERLY NEWSLETTER FOR 2 UNIVERSITIES BY QS ASIA African universities. News may highlight student and faculty achievements, QS Quacquarelli Symonds is the first global, regional and subject level.” compiler of global and regional He continued “Since the inception of university rankings to receive the the World University Rankings in 2004, WOW “IREG Approved” label for three of its QS has focused on criteria that are www.qsnews2wow-u.com research outputs. relevant to millions of international students and their parents.” MICA (P) 190/07/2011 The International Ranking Expert program developments, research breakthroughs, innovations, international Group (IREG) Executive Committee, Separately, QS Asia concluded three UQassim University to at its meeting in Warsaw on May higher education events from April– 15, 2013, decided to grant to QS the June. QS Asia held the 6th WorldClass promote education in India’s rights to use the “IREG Approved” seminar from April 1–3, 2013, in Taipei Muslim-populated areas label in relation to the following city. The seminar convened close three rankings: QS World University to one hundred university leaders Rankings, QS University Rankings: from more than sixty institutions to collaborations, international mobility agreements, and other notable Asia, and QS University Rankings: Latin exchange their valuable knowledge, America. learn from the discussions and presentations, and network in the The purpose of the audit, conducted most relaxed atmosphere. Taipei by independent experts, is to verify Medical University was QS’s Qassim University representatives with their Indian that the rankings under review Organizing Partner in this prestigious counterparts. (Source: Tauheed Education Trust) are compiled professionally and event. Qassim University of Saudi Arabia with a transparent methodology. accomplishments. The newsletter also highlights outstanding achievements in will be promoting higher education, Successful organizations also need QS’s second biggest event and one of research and training in Muslim- to show that they observe good the biggest events in the Middle East populated areas in India. practices and respond to a need for and Africa—QS-MAPLE conference relevant information from a range of and exhibition—concluded its Kishan Ganj district of Bihar with a stakeholders, in particular students, third occurrence on May 8, 2013 in 70% Muslim population has been higher education institutions, Johannesburg, South Africa. The 3rd selected as the starting point of this employers and policy makers. QS-MAPLE conference and exhibition mission. Qassim University dispatched was a great success convening higher education at the national level in areas such as policy-making, bilateral a four-member delegation—led by “QS is committed to the pursuit more than 200 academics from Pro Vice Chancellor Abdur Rahman of best practice in international 108 Institutions and from a record- Saleh Raham Al Wasel— to visit the university rankings. We are, naturally, breaking array of 45 countries to area and identify their primary higher pleased to be the first international exchange their valuable knowledge education needs. ranking to be IREG Approved,” said and explore potential partnerships. Ben Sowter, QS head of research. Also, for the first time in the history Motiur Rahman Madani, chairman “Beyond the result itself, it signals of QS higher education events, two partnerships, and multilateral associations. of Tauheed Educational Trust—an the willingness to open our systems universities from two continents— institution working to promote and processes up to external, University of Johannesburg from education—said Qassim University had independent scrutiny and exhibit the Africa and Nanyang Technological expressed its willingness to respond to same transparency we demand of University from Asia—co-hosted the the Trust’s initiative and help promote universities.” conference. education and research in backward Muslim-populated areas. He added “We are proud and honored to have Finally, the QS in conversation that after Kishan Ganj, the university’s received the IREG approval,” said seminar—co-hosted by Jordan Distribution- up to 5,000 complimentary copies of the print edition are sent delegation will visit some other poor, Nunzio Quacquarelli, managing University of Science and Technology Muslim-populated areas of the country. director of QS. “It is a testimony to the in Jordan from June 9–10, 2013— He further mentioned that Qassim vision, dedication and sheer passion proved to be a great success gathering University will also provide scholarships that our team has put into pioneering nearly 120 academics from 50 to deserving students of these areas. the evaluation of universities at a Institutions in 24 countries. to the presidents of universities in Asia, Middle East and Africa and the online

E10_FA.indd 1 7/25/13 4:08 PM edition is emailed to our strong database of half a million academics and students.

www.iu.qs.com | 21 Top Universities Guide

The authoritative guide to the world’s top universities

This popular publication comes in two languages—English and Chinese, TOP UNIVERSITITES GUIDE Top Universities Guide 2013 Exclusively featuring the both of which features results of the latest QS World University Rankings.Information to make the best study choices worldwide ● QS World University Rankings® 2012/13 ● Worldwide Rankings in 29 subjects - NEW It provides students and parents with up-to-date information● Best student citiesand - NEW ● Top Universities in Asia and Latin America - NEW ● Top Univesities under 50 years old - NEW Martin Ince ● QS Stars™ excellence ratings John O’Leary advice on making the right choice when deciding upon a university.● Study abroad information The Nunzio Quacquarelli ● Contact details of Top 700+ universities worldwide Top publication is a compendium of all the annual research conducted“The QS World University byRankings, which are widely recognised throughout higher education as the most trusted international tables…” The Independent Universities QS on the best universities, with commentary on the recent trends in 2013 www.topuniversities.com

exclusively featuring the QS World University Rankings Guide global higher education that is of particular interest to the international Top Universities Guide 2013 is written by acknowledged experts in higher education worldwide, university rankings and student options. John O’Leary, author of The Times Good University Guide, and Martin Ince, bring years of experience editing Times Higher academic community. Education (THES) and the original World University Rankings. Nunzio Quacquarelli as director of the QS World University Rankings® is editor in chief of the flagship QS resources for students worldwide including topuniversities.com, TopGradSchool.com and TopMBA.com.

£9.99 US$15.99 The guide reaches a readership of over 200,000 in 72 countries€12,50 and 20 ® more than 100,000 in 285 Chinese cities respectively. The TUG is also Cover_final_16.11.12.indd 1 1318/12/2012 02:23 available as an iPad app and in a USB drive which will be distributed at all of the major industry conferences. The online version is sent to QS Asia’s extensive database of half a million university academics and students.

Careers Advisors’ Guide to the QS World University Rankings (Europe)

The QS World University Rankings reach far and wide. This is especially true within the IB and independent school sector. This publication is dedicated to those who advise students and parents on international higher education (including education agents). This guide is written with this audience in mind, giving them a detailed explanation of our methodology as well as the results of the QS World University Rankings and QS University Rankings by Subject. We will always ask that the reader uses rankings sensibly as part of the process and not in isolation.

QS Advance: Advancing international student recruitment Distribution Numbers

Print run - 5,000, twice per year Electronic version - 5,000 recipients

2013/14 Careers Advisors’ Guide “Trusted by students since 2004” Distribution: EAIE, ECIS, NAFSA, QS Study down under tour www.topuniversities.com 2013/14 QS World University Rankings® 1

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22 | QSIU Services QSIU Academic Brand Portfolio

Bronze package - US$25,000 PRICING 1 page advert in the QS WUR supplement 1 page advert in the LAR Supplement 1 page advert in the AUR supplement 1 page advert in the Subject supplement

Silver package - US$35,000 PRICING The above plus 1 page in 10th anniversary guide to the QS WUR 1 logo panel in the top 200 pocket guide 1 banner on iu.com 6 months

Gold Package - US$45,000 PRICING The above plus 1 page in TUG English 1 page in TUG Chinese 1 page in the careers councillors guide

www.iu.qs.com | 23 Meet the team

Nunzio Quacquarelli - Founder and Managing Director of QS Quacquarelli Symonds Ltd. Nunzio believes that education and career decisions are too important to leave to chance. QS aims to be the world’s leading media and solutions company in the higher education sector and the most trusted on-line and off-line meeting place for all candidates, schools and businesses for career and educational related decisions, at each key career stage. Nunzio is responsible for the annual TopMBA.com Applicant and Recruiter Research, producing several reports including the annual QS Global 200 Top Business Schools Report. He is recognized as an authority on the strengths, weaknesses and specializations of business schools and universities around the world.

Ben Sowter - Head of Research at QS, leading the QS Intelligence Unit. Ben is fully responsible for the operational management of all major QS research projects and is actively involved in all the collection, compilation and tabulation of all the data that lead to, among others, the QS Top MBA Applicant and Recruiter Research and the QS World University Rankings®. Ben is a frequent contributor to the press and his opinions and expertise are used regularly by major global publications.

Baerbel Eckelmann - Research Manager Baerbel has a MA in General Pedagogy, Sociology and Psychology from the University of Passau, Germany and a MA in Applied Social and Market Research from the University of Westminster. Soon after joining QS, Baerbel took on the responsibility for the data and knowledge management of the QS World University Rankings® and regional rankings exercises. Baerbel also manages the QSIU research team in Singapore.

Jason Newman - Global Commercial Director Jason is based in QS London HQ, and has 22 years experience working in publications, events and promotions, including for the last 12 years in the international higher education sector. At QS he has run a portfolio of international undergraduate and graduate recruitment products and services. He consults with top universities worldwide, introducing the QS portfolio and advising them on strategies for brand positioning, international student recruitment and international partnerships.

Team of Analysts and Researchers Stephanie Braudeau, Ina Chiriliuc, Abby Chau, Martin Juno, Susan Gatuguta, Shadi Hijazi, Deena Al-Hilli, Irene-Jay Shin, Dr. Christina Yan Zhang and Hillol Nag.

24 | QSIU Services Contact us

Head of sales Jason Newman [email protected]

Australia, New Zealand and Canada Jason Newman [email protected]

UK, Ireland, Netherlands, Scandinavia and Switzerland Nicholas Sequeira [email protected]

France Nicolas Cletz [email protected]

Latin America, Spain, Portugal and Belgium Bernardo Amador [email protected]

Asia, Middle East and Africa Mandy Mok [email protected] Ashwin Fernandes [email protected]

Italy and Turkey Dario Consoli [email protected]

Eastern Europe and Central Asia Zoya Zaitseva [email protected]

USA Mark Shay [email protected]

Rest of World Jason Newman [email protected]

www.iu.qs.com | 25 QS - Our Mission To enable motivated people around the world to fulfill their potential, by fostering educational achievement, international mobility and career development.

www.qs.com

Tel.: +44 (0)207 428 2782 QS with offices in: London, Paris, Singapore, Stuttgart, Boston, Johannesburg, Shanghai, Sydney, Washington DC, New York