Lagardère Active Reduced costs Faster timevalue, New revenue streams, Improved userexperience, BENEFITS Operational DataHub Heterogeneous data integration, Content delivery, CUSTOMER USECASE Search Scalability, Flexible DataModel, FEATURES Data complexity Competitive pressure, Disparate datasources, CHALLENGES Publishing &Media INDUSTRY Lagardère Active CUSTOMER French Media Company Builds Data Aggregator with MarkLogic Online ApplicationsinJustWeeks Lagardère ActiveLaunches Match, oneofitsbiggestproperties, forthelaunchofFrench iPad. data from severalsources. TheteamalsoonlyhadtwomonthstobuildaniPadappforParis statistics siteforthetopFrench professional soccerleague(Ligue1)usingheterogeneous products. Forexample,ithadjustonemonthbefore thechampionshipstocreate alive Lagardère Active’s ITdepartmentfacedseveraltightdeadlinestocreate certainnew Meeting Aggressive Product Timelines it usable. needed toaggregate allofthat content withouthavingtotransformthedatainorder tomake pictures, soundandvideo),as well asdatafrom cloudserviceslikeDropbox. Thecompany Lagardère Activehadabout15different databasesthatcontainedvariouscontenttypes(text, Integrating andManagingLargeVolumes ofComplexData to address avarietyofotherchallenges including: that thetechnologyultimatelyselectedhadtobeleveragedeasily throughout theorganization had tofindadatabasethatdidnothavetheseproblems. Theorganization alsounderstood platform tooktoolongtouploadandaggregate datafrom evenasinglesource sotheteam publishing company-wide,whichittriedtodevelopwitharelational database.However, the Lagardère Active’s core objectivewastobuildacentralrepository tomanageallcontentand Challenges Lagardère Activealsohasthelargest mobileaudienceofanymediacompanyinFrance. with 27press titlesonthe domesticmarketandafurther84underlicenseworldwide. company. Lagardère ActiveisalsoFrance’s premier mainstream magazinepublishinggroup, as well23radiostationsworldwide,17TVchannelsandFrance’s topTVproduction operator oficonicmediabrandssuchasElle,Europe 1,Gulli,Doctissimo,andParisMatch, Lagardère Activeisoneofthelargest mediacompaniesinFrance,andistheowner Company Overview product iterationsandlackofcollaborationbetweenthe departments. a whiletomodifyinresponse totheeverchangingrequirements, whichcauseddelayin business solutionsbuiltonarelational platformwere notflexibleenough—ittookquite The ITandeditorialdepartmentsatLagardère Activewere oftenatoddsbecausetheeditorial Rigid relational databasetechnologycausinginter-department rifts Marklogic Case Study

CASE STUDY “With MarkLogic, we The Solution don’t spend time and With the help of MarkLogic partner 4D Concept, Lagardère Active selected the MarkLogic® money transforming Enterprise NoSQL database platform to serve as the single platform for powering Digital data like we would Factory, Lagardère Active’s central repository that integrates, manages and searches all of the have to in a relational organization’s data. To date, Lagardère Active has used MarkLogic for the following projects: model. We focus on • A real-time statistics website for Ligue 1, the top French professional soccer league user experience and • An iPad app for Paris Match, one of its biggest properties • Elle à Table, a digital cookbook spun out of Elle magazine how we are going • A digital version of Auto moto, an automotive magazine to manipulate and • A digital version of Journal du Dimanche, a popular Sunday newspaper visualize the data. • An aggregator for the website of Première, a leading television and cinema magazine This has helped us bring in-demand, revenue-driving Why MarkLogic? products to market By using MarkLogic to power Digital Factory instead of a relational database, Lagardère Active faster than before.” can leverage a flexible data model and adopt an agile development process. This allows IT to build the technology behind digital products quickly, which in turn has transformed the — Vincent Mas, Project Manager, Lagardère Active reputation of the IT department from roadblock to a business partner and co-contributor with the editorial department. In addition, Lagardère Active has enjoyed these benefits:

Faster Time to Value MarkLogic’s data model allows Lagardère Active to repurpose existing code and development processes, and ingest a variety of media types such as magazines, radios, and TV “as is” enabling IT to create new products in weeks rather than months. The company built the statistics site for Ligue 1 in just 4 weeks—just in time for the championship games. It was also able to move quickly and build the iPad app for Paris Match in just 8 weeks so that it could be pre-loaded on iPads for the launch of the device in France.

Continued Innovation Powered by MarkLogic, Digital Factory configures, structures and ingests millions of documents that are leveraged for the organization’s digital publishing on its existing properties and can integrate new sources of data for new product creation.

© 2017 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. This technology is protected by U.S. Patent No. 7,127,469B2, U.S. Patent No. 7,171,404B2, U.S. Patent No. 7,756,858 B2, and U.S. Patent No 7,962,474 B2. MarkLogic is a trademark or registered trademark of MarkLogic Corporation in the United States and/or other countries. All other trademarks mentioned are the property of their respective owners.

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