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Jakarta, Indonesia – 5 February 2021 Jakarta, Indonesia – 5 February 2021 Business Update of MSIN: Expanding Operation to Capture Growing Indonesian Gaming Market PT MNC Studios International Tbk (“MSIN” or “the Company”), a subsidiary of PT Media Nusantara Citra Tbk (MNCN), has formed a dedicated gaming arm through PT Esports Star Indonesia (ESI). The establishment of ESI will see the Company to deliver innovative end-to-end solutions across the full spectrum of gaming related activities, such as E-Sports competition, E-Sports talent search program on FTA and OTT platform, management of E-Sports teams, as well as create, develop and publish video games. Following the success of Indonesia’s first E-Sports talent search and awarding program, E-Sports Star Indonesia and E-Sports Star Indonesia Awards, the second installment of each respective show will continue on GTV in 2021. The number of people with access to the internet in emerging markets, particularly in Indonesia has grown dramatically in the past years, which support the expansion of mobile gaming industry. Revenue in the Mobile Games segment is projected to reach US$1,487m in 2021 and is expected to show an annual growth rate (CAGR 2021- 2025) of 9.6%, resulting in a projected market volume of US$2,149m by 2025 according to Statista. Furthermore, mobile games in Indonesia has reached 54.7 million users as of 2020, which is expected to grow by 9.3% YoY in 2021 to 59.8 million, representing a penetration rate of 21.6%. Record Breaking Drama Program Performance MSIN, as the sole drama producer for MNCN, continued to provide the highest quality of nation-leading drama programs, namely “Ikatan Cinta”, which had a record breaking rating and audience share with an all-time high rating of 14.3 and audience share of 48.7% on the 3rd of February 2021, a feat no other production house nor broadcasting group has achieved previously. The Company has maintained its 3 top performing drama series in the Top 5 drama programs in January 2021, continuing its positive trend since Q4-2020. MSIN has built significant scale in key creative markets within Indonesian media industry through its continuous effort in producing quality drama series with more than 40% market share, reality programs with 40% market share, and Infotainment programs with 24% market share, and over 80% market share for animation production, with significant presence in more than 60 countries. Top Drama Programs January 2021 Indonesia’s Biggest Talent Management MSIN operates the largest talent management company in Indonesia under PT Star Media Nusantara (SMN) with close to 400 talents comprising of different specialization of entertainers for TV production, off-air events, commercial ads, music labels and digital/social media content, comprising of singers, actors, comedians, magicians, hosts, celebrity chefs, and many others. SMN is the official talent management for all talent search formats on MNCN, which garnered an industry-leading talent search program market share of more than 80%, such as Indonesian Idol, Indonesian Idol Junior, The Voice Indonesia, The Voice Kids, Rising Star, Miss Indonesia, amongst many other. This arrangement has proved to be beneficial, as long term contract of 5 years (plus a call option on MSIN for another 5 years) is secured and provides the Company with a continuous fresh pool of talent regularly. The Company’s music label unit under Hits Records also showed promising prospect. The pop-based label’s music has consistently topped the Billboard Indonesia Top 100 music charts throughout the year. Recently, MSIN has formed a new label specialized in “Dangdut” and “Melayu”, which are the two music genres widely popular amongst the mass market in Indonesia. The Largest Social Media Presence The Company’s social media performance managed by Starhits remains to be the biggest in Indonesia with 124 million subscribers and 38.5 billion views on Youtube. Furthermore, The Company’s Multi-Channel Network (MCN) also remains to be dominant, providing a significant contribution with 61.4 million subscribers and 6.2 billion views. In H2-2020, MSIN started its operations on Facebook (July 2020) that has accumulated 44 million subscribers and 1.3 billion views. Lastly, the establishment of its operations on TikTok (September 2020) has reached more than 41.3 million subscribers, further strengthening the Company’s position on the social media space. Social Media Presence (as of January 2021) Top 10 Multi-channel Network Content Creator Comments from Ella Kartika, President Director of MSIN: “We undertook an in-depth and extensive process prior to the establishment of ESI, the level of interest to the gaming industry in Indonesia has grown exponentially over the last few years and we expect this to continue into the foreseeable future. Moreover, we are very proud in delivering a record breaking drama series in “Ikatan Cinta”, which I believe will continue to perform strongly, as well as our other drama programs. Entering 2021, I trust that we have moved past the lengthy turbulent period caused by the pandemic, and we are ready to forge ahead into a much better year, both operationally and financially.” For more information, please contact: Investor Relations: PT MNC Studios International Tbk Luthan Fadel Putra MNC Tower, 29th floor [email protected] Jl. Kebon Sirih Kav 17 - 19 Jakarta 10340 Samuel Christhopher Hartono Phone: 62-21 3913338 [email protected] Fax : 62-21 3910454 Disclaimer By accepting this Press Release, you are agreeing to be bound by the restrictions set out below. Any failure to comply with these restrictions may constitute a violation of applicable securities laws. The information and opinions contained in this Press Release have not been independently verified, and no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on the fairness, accuracy, completeness or correctness of, the information or opinions contained herein. It is not the intention to provide, and you may not rely on this Press Release as providing, a complete or comprehensive analysis of the condition (financial or other), earnings, business affairs, business prospects, properties or results of operations of the company or its subsidiaries. The information and opinions contained in this Press Release are provided as at the date of this presentation and are subject to change without notice. Neither the company (including any of its affiliates, advisors and representatives) nor the underwriters (including any of their respective affiliates, advisors or representatives) shall have any responsibility or liability whatsoever (in negligence or otherwise) for the accuracy or completeness of, or any errors or omissions in, any information or opinions contained herein nor for any loss howsoever arising from any use of this presentation. In addition, the information contained in this Press Release contains projections and forward-looking statements that reflect the company's current views with respect to future events and financial performance. These views are based on a number of estimates and current assumptions which are subject to business, economic and competitive uncertainties and contingencies as well as various risks and these may change over time and in many cases are outside the control of the company and its directors. No assurance can be given that future events will occur, that projections will be achieved, or that the company's assumptions are correct. Actual results may differ materially from those forecasts and projected. This Press Release is not and does not constitute or form part of any offer, invitation or recommendation to purchase or subscribe for any securities and no part of it shall form the basis of or be relied upon in connection with any contract, commitment or investment decision in relation thereto. Any investment in any securities issued by the company or its affiliates should be made solely on the basis of the final offer document issued in respect of such securities. .
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