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PT MNC Studios International Tbk (“MSIN”) Public Expose May 2021 Listed and traded on the Indonesia Stock Exchange | STOCK CODE: MSIN0 Corporate Structure PT MNC Tbk (MNCN) PT MSI Tbk (MSIN) Content Distribution Mediate Indonesia MNC Infotainment Asia Media Productions MNC Pictures MNC Film Indonesia Star Media Nusantara MNC Lisensi Internasional Esports Star Indonesia MNC Animation/Games Multi Media Integrasi MNC Movieland Indonesia Swara Bintang Abadi Suara Mas Abadi Star Cipta Musikindo 1 MNC Pictures: Drama Production • MNC Pictures produces all types of drama content format, such as drama series, FTV, sitcoms and web series on social media platforms and is the primary supplier of drama series to RCTI and MNCTV. • Capitalize on the demand for digital-based entertainment by producing high-quality short and medium form content including web series for social media platforms. • MNC Pictures also produces original content for Vision + and RCTI +, including Skripsick, 4 Sekawan Sebelum Dunia Terbalik, Ada Dewa Di Sisiku, Sebelum Dunia Terbalik, dan Nikah Duluan. Drama Series Production Market Share – 4M/21 • Aired since October 2020 • Aired since April 2021 • Best performing drama series ever to air on FTA TV • Best Ramadan Special Series • Average performance up to April 2021: • Average Performance: Tobali • Rating : 4.6% • Rating : 11.4% 5% Others • Audience Share : 41.6% • Audience Share : 36.3% • Highest Performance: 9% • Highest Performance: Screenplay • Rating : 5.3% • Rating : 14.8% 3% • Audience Share : 51.5% • Audience Share : 42.9% 41% Original Content Mega Kreasi • Aired since May 2017 18% • The best current comedy drama series with an average performance: Sinemart • Rating : 4.7% 24% • Audience Share : 26.1% • Highest Performance: • Rating : 6.3% • Audience Share : 30.7% MNC Pictures Sinemart Mega Kreasi Screenplay Tobali Others 2 MNC Pictures – Top Program • Content is the key to win the audience market share in the television industry. As of April 2021, MNC Pictures drama series continued to dominate the charts, which made MNC’s FTA TV Stations as the largest TV network company in Indonesia • In terms of content performance, 6 out of top 10 TV programs in Indonesia are produced by MNC Pictures Top Drama YTD April 2021 No Channel Program TVR Share 1 RCTI IKATAN CINTA 12,6 46,5 2 RCTI AMANAH WALI 4 5,2 26,5 3 RCTI PREMAN PENSIUN 5 4,6 36,2 4 RCTI AMANAH WALI 5(R) 4,6 26,2 5 SCTV BUKU HARIAN SEORANG ISTRI 3,7 16,1 6 RCTI PUTRI UNTUK PANGERAN 3,7 18,2 7 SCTV LOVE STORY THE SERIES 3,5 13,4 8 SCTV CINTA NIKITA 3,0 11,3 9 RCTI AMANAH WALI 5 2,4 25,6 10 SCTV PARA PENCARI TUHAN JILID 14 2,4 20,6 3 Asia Media Productions (AMP): Reality Production • AMP supplies reality show production for RCTI, GTV and third parties. • AMP also produces original content for social media under the channel name – Asia Media Productions. Production Market Share- Q1/21 MOP Channel Indigo 1% 2% Cakrawala Reality 10% Program 32% (174 Hours) Transmedia 55% Asia Media Productions Transmedia Cakrawala Indigo MOP Channel 4 MNC Infotainment (STARPRO): Infotainment Production • STARPRO produces infotainment content for MNC Group’s FTA televisions and pay channel with a total of 1062 hours in 2020, representing 24% market share. • STARPRO also produces original content for YouTube and other social media under the channel “STARPRO Indonesia”. Production Market Share - Q1/21 BINTANG 6% Infotainment SHANDIKA Program 14% 29,5% (346 Hours) TRANS7 5% TRANSTV INDIGO 22% 24% STARPRO TRANSTV INDIGO TRANS7 SHANDIKA BINTANG 5 MNC Animation & Games: Animation and Games Production Presence in: 62 Countries • Since its establishment in 2011, MNC Animation has produced several top animation titles, such as Kiko (serial), Zak Storm (serial), Bima S (serial), dan Titus (film). • To date, the Company owns 8 animation IP’s - Entong, Kiko, Titus, Dinda & Novi, Bima S, Azrai, Zak Storm, dan Sinbad. • MSIN believes in the potential of its animation production to be globally recognize as one of the best animation content producer in Asia. • MNC Animation secured various content licensing deal in 2020 and 2021, including to Disney, Netflix, dan Roku 6 Star Media Nusantara (SMN): Talent Management • The largest talent management in Indonesia with approximately 400 talents under exclusive contracts. • SMN manages talents from various talent category, namely: singers, presenters, actors, actresses, comedians, chefs, magicians and influencers. • SMN is the official talent management for all talent search in MNC media such as Indonesian Idol, Indonesian Idol Junior, X-Factor, The Voice, The Voice Kids, Rising Star, KDI, Master Chef Indonesia, Miss Indonesia, and others. • SMN has record labels: Hits Records (pop) and Swara Bintang (dangdut & malay), as wel as publishing company: Swara Cipta Musikindo and also MCN: StarHits Official Talent Management Highlighted Talents MNC Media’s Talent Search 7 StarHits – Digital Creator Network • StarHits is a technology company that focuses on creating and developing digital content, which collaborates aggressively and directly with major video platforms, such as YouTube & Facebook, with over 130 million subscribers on YouTube and 50 million followers on Facebook, generating over 2 billion views every month. We connect content creators on our network with commercial brands and provide services relating to content development & digital content production, cross promotion, copyright management, multiplatform monetization, and audience development. Multi Channel Network Provides Influencer or KOL Production House Creative Strategy In Brand Development MCN Performance (as of April 2021) MCN & Non - MCN (as of April 2021) 7.3 billion views 41.9 billion views 66.2 million subscribers 133.4 million subscribers *Non – MCN content managed by Starhits 8 Number One YouTube TV Views & Subscribers in Indonesia MNC Media vs Competitor MNC Media vs Kompetitor VIEWS (in billions) Subscribers 41.9 METRO RTV 4.632.133 VIVA GROUP 4.691.760 23.938.160 KOMPAS 30 25.890.141 EMTK GROUP MNC Group 35.858.200 133.423.344 17.5 16.9 13.8 7.4 NET 36.121.670 MNC GROUP TRANS CORP EMTK GROUP NET KOMPAS VIVA GROUP TRANS CORP 52.089.581 Source : MNC Research – April 2021 Youtube Indonesia 4.4% 2.7% 2.50% Market Share: Views Subscribers Video Uploads Note: Data for Youtube Indonesia 9 Our Social Media Presence Platform Traffic/Engagement Note • Generates approx. 1.5 billion views per month • Revenue share model Views: 41.9 billion • Operate as a multi-channel network, allowing monetization of third party content creators. Subscribers: 133.4 million • The biggest subscribers base on any social media platforms. • Started in July 2020 Views: 2 billion • Revenue share model • Arrangement w/ minimum guarantee • 14,000+ highlight clips from library per annum Followers: 51 million • Started in September 2020 • Revenue share model • Collaboration in various fields such as, multi- Followers: 55 million channel network, TV Program (Tik Tok Awards), and sales agency. Data as of April 2021 10 Audited FY-2020 Financial Results Income Statements YTD In IDR mio DES 20 DES 19 % Revenues 1.389.166 1.780.848 -22% - Content 1.475.341 1.886.081 -22% Digital 258.999 180.310 44% Talent & Others 262.840 388.254 -32% (elimination) (608.014) (673.797) 10% 0% Direct Cost 972.211 1.291.288 -25% Depreciation and amortization - Direct Cost 23.738 33.806 -30% Gross profit 393.217 455.754 -14% Gross profit margin 28,31% 25,59% 0% General & Administrative expense 102.757 125.433 -18% Depreciation and amortization - GA 12.861 12.860 0% 0% EBITDA 314.198 364.127 -14% EBITDA Margin 22,62% 20,45% 11% Net Income 167.037 211.412 -21% Net income margin 12,02% 11,87% 1% 11 End of Presentation Thank You 12 12.
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