East Sussex Coastal Towns – Better Travel to Work & Education Local Sustainable Transport Fund - Application Form

Local transport authority name(s)*: East Sussex County Council

Senior Responsible Owner name and position: Kieran McNamara, Assistant Director – Policy Economy, Transport and Environment Department

Bid Manager name and position: Jon Wheeler, Team Manager – Infrastructure & Development, Economy, Transport and Environment Department

Contact telephone number: 01273 482212

Email address: [email protected]

Postal address: County Hall, St Anne’s Crescent, LEWES, East Sussex, BN7 1UE

Website address for published bid: http://www.eastsussex.gov.uk/roadsandtransport/localtransportplan/funding/default.htm

Application Form Contents

Page Section A Project Description and Funding Profile 1 Section B The Local Challenge 3 Section C ‘East Sussex Coastal Towns – Better Travel to Work & Education’ 8 Programme Section D Value for Money 16 Section E Deliverability 20

Appendices Appendix 1 Letters/emails of support Appendix 2 East Sussex Coastal Towns Programme – Pictorial Maps Appendix 3 Detailed Costs Appendix 4 Programme Delivery Structure Appendix 5 Programme Output Milestones

Local Sustainable Transport Fund Tranche 2 bid – East Sussex County Council February 2012 East Sussex Coastal Towns – Better Travel to Work & Education

SECTION A - Project description and funding profile

A1. Project name: East Sussex Coastal Towns – Better travel to Work & Education

A2. Headline Description

A2.1 East Sussex Coastal Towns – Better travel to Work & Education will deliver a programme of integrated sustainable transport measures, for people commuting for work and education purposes to the four coastal towns of Newhaven, Eastbourne, Bexhill and Hastings, and their respective surrounding hinterlands. A2.2 The four towns form the County Council priority areas for regeneration and development with over 200,000 sqm of employment space and nearly 12,000 homes planned over the next 20 years, which will result in a considerable increase in goods and people coming into these towns. A2.3 The LSTF programme will also tackle congestion arising from over half of all journeys to work and education currently being undertaken by car. The programme will focus on the key routes into and within the towns, improving end to end journey experiences and enabling greater sustainable travel choice, thereby increasing the town’s economic potential, reducing vehicle kilometres in these towns by 10,916,073 vehicle kilometres, producing economic benefits amounting to £1,374,115 and reducing carbon emissions by 8,552 tonnes over the programme period. A2.4 The development of the programme has been shaped by key partners in the county, some of which will help deliver elements of the programme (section A9) and the overall content of the programme is in synergy with the overall objectives of our Local Transport Plan 2011-2026, as well as the area based packages for the four towns in the LTP Implementation Plan for the period 2011/12 – 15/16 (sections C3 & C4).

A2.5 Our LSTF programme for Bexhill and Hastings will complement the proposed Bexhill Hastings Link Road as part of a wider package of transport improvements for the two towns. The strategic connectivity improvements that the Link Road will bring to the area will enable us to lock in the benefits of reduced traffic on the existing A259 with a complementary package of sustainable transport measures as identified in our LTSF programme as well as our LTP Implementation Plan 2011/12 – 15/16.

A3. Geographical Area

A3.1 The bid area includes the coastal towns of Newhaven, Eastbourne, Bexhill and Hastings and their surrounding hinterlands. Bexhill is situated in the district of Rother; Newhaven is in Lewes district, whilst Eastbourne and Hastings are both boroughs. The bid area is home to 338,960 people, over half of the county’s population.

A3.2 Approximately four fifths of East Sussex is covered by landscape designations, of both national and international significance. The proximity of Newhaven and Eastbourne to the recently designated South Downs National Park (SDNP) means that they act as gateways into the park whilst Hastings is on the edge of the High Weald, an Area of Outstanding Natural Beauty (AONB).

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A4. Type of bid: Small Projects Tranche 2 bid

A5. Total Programme cost (£m): £7.711m

A6. Total DfT funding contribution sought (£m): £4.920m

A7. Spend Profile

£ 2012-13 2013-2014 2014-15 Total Revenue funding sought 615,550 649,836 558,594 1,823,980 Capital funding sought 314,750 1,068,850 1,712,420 3,096,020 DfT Funding Contribution Total (A6) 930,300 1,718,686 2,271,014 4,920,000

Local Contributions (A8) 1,219,000 800,000 771,685 2,790,685 Programme Total (A5) 2,149,300 2,518,686 3,042,399 7,710,685

A8. Local Contribution

A8.1 The local contributions identified relate to commitments in our Integrated Transport Capital Programme for 2012/13 using East Sussex County Council funding, development contributions and contributions (capital or in- kind) from external partners as identified in section A9 below.

Organisation/Partner Contribution (£) East Sussex County Council – Integrated Transport Capital Programme (2012-2013) 730,000 Section 106 contributions included in the Integrated Transport Programme (2012/13) 489,000 Section 106 contributions held and likely to be spent in the programme period 661,685 Brighton & Hove Bus & Coach Company (Combined contribution this bid and 60,000 Lewes/SDNPA bid Stagecoach 450,000 Southern Railway 400,000 Total 2,790,685 N.B Brighton & Hove Buses have provided £100,000 of contribution, £60,000 for this bid and £40,000 for the Travel Choices for Lewes bid.

A9. Partnership bodies

A9.1 Our LSTF package has been designed in partnership with public, private and third sector organisations. The following partners will deliver elements of the bid; evidence of their willingness to be part of the delivery of these elements, provided in Appendix 1. Partner Role/Responsibility Delivery Funding partner partner East Sussex The County Council, as lead partner, will coordinate the delivery of   County Council the programme. A number of the elements of the bid will also be delivered through existing County Council resources, particularly the marketing and promotion elements of the programme. Hastings Borough The Borough and District Councils will be key partners in the  Council, Rother delivery of a number of elements of the programme. They will help District Council, the County Council with liaison with local communities and the Lewes District business community in the roll out the revenue measures and Council, implementation of capital infrastructure improvements which Eastbourne support economic growth and cut carbon emissions in their

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Partner Role/Responsibility Delivery Funding partner partner Borough Council respective towns. Sustrans Delivery of the ‘Bike It’ scheme (Package CT4) in schools, colleges  and businesses in Newhaven, Eastbourne, Bexhill and Hastings, as well as cycle maintenance alongside local cycle groups. Job Centre Plus Deliver and work in partnership with all relevant partners on the  delivery of the ‘Wheels 2 Work’ scheme (Package CT5), especially through the national Work Programme delivered by the Department for Work and Pensions, to target people who face transport barriers in accessing employment and education. Sussex Community Promote the new Seaford-Brighton community rail partnership line  Rail Partnership at Seaford, Bishopstone and Newhaven Town stations, and the existing Marshlink line at Eastbourne, Bexhill, Hastings and

intervening stations (Package CT1). Action in Rural As a Work Programme provider, AiRS will be a key partner in the  Sussex (AiRS) delivery of the ‘Wheels 2 Work and Education’ (Package CT5) scheme alongside the other Work Programme providers. They will help to develop it following the operator tender process, over the LSTF period, into a self sustaining social enterprise. Brighton & Hove Upgrade on-bus equipment and operate and maintain its elements   Bus and Coach of the GPRS RTPI system in East Sussex. (Package CT2). Company Brighton & Hove Operate and maintain the GPRS RTPI system on East Sussex County  City Council Council’s behalf for the western part of East Sussex (Package CT2). Stagecoach Provide the necessary on – bus equipment and resources to operate   and maintain elements of the GPRS RTPI system in the eastern part of East Sussex (Package CT2). Kent County Operate and maintain the GPRS RTPI system on East Sussex County  Council Council’s behalf for the eastern part of East Sussex (Package CT2). Public Health Take forward work on active travel to encourage employees to  Department, ESCC reduce their carbon footprint (Packages CT1 and CT3) Partnership and Promoting ‘Wheels 2 Work’ through range of youth networks and  Provision team, directly to young people and their parent/carers. Identify Children’s appropriate young people that could benefit from the Wheels to Services, ESCC Work & Education Scheme (Package CT5).

SECTION B – The Local Challenge

B1. The Local Context

B1.1 The LSTF programme area is focused on the coastal towns of Newhaven, Eastbourne, Bexhill and Hastings, where over half of the county jobs are located. High proportions of people live and work in their home town, often travelling less than 5km by car to work. This trend, combined with a poor strategic road network causes localised congestion on the routes into the towns and within the town centres. Therefore our programme will target coastal town residents travelling less than 5km by car and in -commuters travelling by car to access jobs and education. B1.2 These coastal towns have similar characteristics and challenges, hence they have been grouped together and a programme of measures has been developed to address these challenges. Key challenges and characteristics are: High concentration of public administration, health and education jobs;

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Pockets of deprivation and lower than average skill levels and wages; Regeneration a priority across all coastal towns; Additional housing and employment over the next 20 years; Level of strategic transport connectivity affects businesses; and Impact of congestion on transport network affects journey time reliability.

Employment & Deprivation

B1.3 The coastal towns provide half of the county’s jobs; in 2009, there were a total of 163,400 jobs in the county, of which 82,200 or 50.3% were based in the coastal towns. B1.4 There are high concentrations of jobs in the Public administration, Education and Health sectors (public sector) in the programme area. This is particularly high in Bexhill (44%), Hastings (42%) and Eastbourne (39%) compared with a national average of 29%. Newhaven is less reliant on these sectors, with the predominant employment being manufacturing, which provides just under a quarter of the town’s employment.

B1.5 The types of jobs available are reflected in the wages and the value of the economy, with the coastal towns in East Sussex sitting within a county that is significantly less affluent than the wider south east; with a Gross Value Added (GVA) at only two-thirds of the UK average, and The Earnings index showing that wages within these areas are below that of GB and the south east (ranging from 85.8 in Eastbourne to 99.4 in Lewes)1. B1.6 Compared to unemployment rates in the South East 5.9% and GB 7.7%, Eastbourne (7.1%) and Rother (7.7%) have slightly lower or equal rates of unemployment. Hastings has a high unemployment rate at 10.2%2. This highlights the potential incidence of deprivation in these coastal towns, and is reflective of the fact that Hastings is the 19th most deprived local authority area in England3. B1.7 In recognition of the need for additional intervention in the coastal communities the South East Local Enterprise Partnership (SELEP), of which East Sussex is a partner, has as one of its four objectives: ‘Promote investment in our coastal communities: Some of our coastal communities are already exceptionally prosperous but others suffer from significant deprivation. Others however, offer considerable unrealised potential and the possibility of significant economic growth. - - - we are clear that we must focus on promoting investment in Clacton, Jaywick, Hastings, Bexhill, Newhaven, Eastbourne, Harwich, Sheerness, Margate, Folkestone, Dover, Southend and Sandwich’.

Economic development and growth

B1.8 Key spatial objectives within the emerging Local Plans for the four coastal towns include the level of new housing and employment that will be delivered, which will help support economic growth. The creation of new jobs to attract higher skilled types of employment is also a key focus, with regeneration regarded as a particular priority for coastal towns. B1.9 In Newhaven, anticipated development is mainly focused around Eastside by Newhaven Harbour, including the regeneration of existing vacant or underused industrial sites4. Newhaven Port has recently published its Port Masterplan for the next 20 to 30 years which will focus on a range of measures with the ultimate aim of job creation and securing a sustainable future for the port. B1.10 In Eastbourne, 5,022 dwellings and 55,430sq m of employment land will be delivered by 2027 within the built up area boundary, including 1,242 new dwellings in the town centre, and up to a maximum of 150 new dwellings in Sovereign Harbour5 which also has potential for an additional 3,000 jobs. Also in Eastbourne town centre, the Arndale Centre is proposing retail expansion which, if approved, would provide 14,000 sq m of retail space for up to 20 new retail units, generating up to 500 new jobs.

1 ASHE 2011 2 Nomis: Model based Jul 10–Jun11 3 IMD 2010 4 Lewes District emerging Core Strategy, 2011 5 The Eastbourne Plan, 2012

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B1.11 Rother District Council’s Core Strategy sets out proposals for 100,000sq m of business space and up to 2,250 dwellings over the plan period of which the Bexhill Hastings Link Road would specifically deliver 51,500 sq m of business land development and 1,200 dwellings at North East Bexhill and support around 3,548 jobs for Bexhill and Hastings.6. In Hastings, in the region of 100,000 sq m of employment space and 3,418 new dwellings are proposed in the Borough to be provided between 2011 and 2028 with housing likely to be spread across the town in small scale (no more than 200 units) developments7

Connectivity

B1.12 Road network: East Sussex has a poor strategic road network and all routes to the coastal towns of Hastings, Bexhill, Eastbourne and Newhaven suffer from severe congestion, especially during peak hours which affects the reliability of business journeys. Further information is set out in section B2. B1.13 Congestion arising from a heavy reliance on car journeys impacts on air quality. The A259 at Glyne Gap between Bexhill and Hastings is one of the two designated Air Quality Management Areas (AQMA) in East Sussex, which would be addressed by the wider package of transport improvements for Bexhill and Hastings which includes the Bexhill Hastings Link Road, locking in the benefits for buses on the existing A259 with complementary public transport improvements and our LSTF programme for the two towns. There are also air quality issues in Newhaven town centre which are likely to result in Lewes District Council declaring an AQMA in the town in the next 12 months.

Technological opportunities

B1.14 Current broadband connectivity is varied however, improving it will also reduce some reliance on the private car through, for example, an increase in home working and increased internet shopping. Broadband Delivery UK has allocated £10.64 million to East Sussex to deliver superfast broadband, and ESCC has agreed to increase this by £15 million from the capital budget. The County’s objective is to provide all homes and businesess with broadband speeds of up to 100mbps by 2017.

B2 Evidence

B2.1 This information summarises the key transport issues in the four coastal towns which are the focus of this bid. Further information is available in Chapter 3 and Background Paper B of the East Sussex Local Transport Plan 2011-2026.

Context

B2.2 As shown n the map in section A3, the A27/A259 trunk roads and East Coastway rail line provides the strategic transport links between all four of the coastal towns. Newhaven and Eastbourne are connected respectively to the A27 via the A26 and A2270/A22, whilst the A259, part of the county road network, provides a link between these two. The East Coastway rail service runs between Brighton and Ashford serving Eastbourne, Bexhill and Hastings amongst other stations. Newhaven station is linked by the Seaford branch line, which connects into the East Coastway route at Lewes.

Travel Patterns

B2.3 Over half of the coastal town residents drive to work, with this figure ranging from 54.4% in Newhaven town to as high as 58.1% in Bexhill. Travel patterns in these coastal towns are consistent with the rest of the country, as car travel is the preferred mode especially for people travelling less than 5km to work from where they live. B2.4 In terms of in-commuting journeys, Figure 1 shows that more than 50% of people commute into each of the coastal towns by car -54% in Newhaven, 58% in Bexhill 55% in Eastbourne and 55% in Hastings.8

6 Rother Core Strategy, 2011 7 Hastings Local Development Framework - Core Strategy Informal Consultation, 2011 8 East Sussex in Figures 2001 census data

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B2.5 Coastal town residents are more likely to travel by car for short journeys of under 5km’s compared to the national average. This high reliance on the private car for short journeys brings about a number of transport related issues that impact on the local economy and the level of carbon emissions arising from vehicles. The total number of commuters is approximately 55,000 driving 85,577,720 vehicle kilometres per year. Total numbers of school trips by car are approximately 19,600 amounting to around 23,383,000 vehicle kilometres per year.

Figure 1: Commuting & the Coastal Towns

100%

80%

60% Cycle Walking Bus Rail Passenger Driving

40% Work at home Percentage of allof Percentage workers

20%

0% Eastbourne Hastings Newhaven Bexhill

B2.6 There are significant opportunities to influence travel behaviour towards walking, cycling, bus and rail travel. Bus patronage in Hastings, Eastbourne and Newhaven (between 5.4 and 5.9%) is higher than the average for the county (4%). Rail passenger figures would increase further with improved publicity of rail services and information on using trains, especially in relation to local journeys. In Newhaven, 16.7% of people walk to work. Whilst only 1.7% of people cycle to work across the county, in Eastbourne this is higher at 3.5% which can be attributed to the relatively flat topography of the town.

Newhaven

B2.7 The A259, which runs east-west through the middle of the town forms the town centre ring road, creates severance and congestion issues for commuters and local residents who wish to access the shops and employment areas in the town. Levels of nitrogen dioxide close to the national limits have been recorded in areas beside the A259 in the centre of Newhaven, and it is anticipated that Lewes District Council will declare the town centre as an AQMA in the next 12 months. B2.8 The town has two functioning railway stations, offering direct train services to Lewes, Seaford and Brighton. The number of passenger journeys from Newhaven Town station has increased by 35% from 114,677 in 2004/05 to 154,341 in 2009/10. B2.9 The town has good access to bus services, and journey time reliability for the every 10 minute service between Brighton and Eastbourne has been enhanced through the delivery of a bus priority corridor between Brighton and Peacehaven. However, only 6% of people commute into the town by bus and there is scope to increase the numbers. Most people (34%) who commute to Newhaven do so from within the district9. B2.10 National Cycle Route NCN2 passes through Newhaven and forms part of the Avenue Verte, London to Paris cycle route. This route offers considerable potential to encourage more cycling within the town. The NCN2 cycle route connects Seaford and Newhaven, but the section between Newhaven and Peacehaven needs improving.

9 East Sussex in Figures, 2011

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Eastbourne

B2.11 73% of people in Eastbourne live and work in the borough, and with over 80% of the town’s working population living within 5 kms of their place of work, there is great potential to further increase these levels. Most employees travel to work by car, with more people travelling into the town to work rather than out- commuting. B2.12 Most employees travel to work by car with more people travelling into the town to work rather than out- commuting and consequently key sections of road and key junctions remain under stress from current traffic levels. B2.13 A Station Travel Plan for Eastbourne Station has been developed by Southern, in liaison with ESCC, to identify ways by which access and facilities at the station can be improved. Interchange with bus services is a five minute walk away from the station and Stagecoach operates regular services within Eastbourne town, to its immediate hinterland and longer distance services to Hailsham and Uckfield. There are bus links to Hastings, and Brighton & Hove Buses operate a service to Brighton. B2.14 The relatively flat landscape of Eastbourne means that utility cycling levels in the town are higher than elsewhere in the county and the town benefits from a number of dedicated cycle routes including the National Cycle Route 21 (NCN 21) which enters the borough from the north, serving utility and recreational cyclists. The majority of the existing cycle routes are in the east of the town and have been developed as the Sovereign Harbour and Lottbridge Drove retail areas have grown. In contrast, the western side of Eastbourne has very limited cycling infrastructure despite this area accommodating the hospital, schools, colleges and University of Brighton campus. A recently approved Eastbourne Cycling Strategy, jointly developed by ESCC and Eastbourne Borough Council, identifies new and improved cycle routes and facilities, which would make cycling a more attractive option for residents and visitors to Eastbourne.

Bexhill and Hastings

B2.15 There is a high reliance on jobs outside the district, with net out-commuting of 16, 800 workers10, equivalent to 17.2% of the workforce. Rother has the highest proportion of people who work at or from home than in any other district in the South East11. B2.16 Traffic congestion occurs not only at peak hours, but throughout the day on the link between Glyne Gap roundabout and Harley Shute Road (A259), along Hastings seafront and in the Old Town (especially during the holiday season), and on the Ridge (A2100/B2093). The wider package of transport improvements for Bexhill and Hastings which includes our LSTF programme, improvements identified in our LTP Implementation Plan and the strategic connectivity improvements, and links to new housing and employment that the Bexhill Hastings Link Road will bring, will complement one another in addressing these issues. Parking in Hastings is administered through civil parking enforcement and a controlled parking zone for the town centre, but there is no similar regime in Bexhill. B2.17 Rail journeys from Hastings stations (Hastings, West St Leonards, St Leonards Warrior Square and Ore) have increased by 12% from 1,101,888 in 2004/05 to 1,321,711 in 200909/10. The number of people using Bexhill station has increased by 37% from 469,187 in 2004/05 to 644,387 in 2009/10. This increase in rail use corresponds with a reduction in car journeys over the same period, highlighting a major shift towards rail travel. B2.18 The Hastings Quality Bus Partnership (QBP), involving Stagecoach, ESCC and Hastings Borough Council, was set up in 2002 to increase bus patronage, improve punctuality and journey time, and to make bus travel more attractive and accessible in the town. Since 2002, bus patronage in Hastings has increased by over 30%. The focus of the QBP is now particularly on punctuality of services and the A259 has been identified as a priority. . A QBP for Bexhill is currently being developed, focusing on services currently provided along the A259. The reduction of traffic on the A259 corridor between the two towns resulting from the delivery of the Bexhill Hastings Link Road would enable wider public transport improvements, some of which would come forward as part of our LSTF programme, to be provided and lock in these benefits. This will help to address issues of accessibility to services and jobs for those without access to a car and give improved travel choices to all residents.

10 Out commuting Bexhill and Hastings, East Sussex in Figures, 2011 11 Rother Core Strategy, 2011

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B2.19 A core network of cycling corridors has been identified in Hastings through the development of their emerging Local Plan. These routes, radiating from the core cycle route through the town, the NCN2 route along the seafront, provide links to the town centre, and main residential and employment centres. In Bexhill, a similar cycling route network has been identified, radiating northwards to the key residential and employment areas from the NCN2 route along the seafront.

B3. Objectives

B3.1 The overall aim of the East Sussex Coastal Towns programme is:

To make it better for people commuting to work and education in the four coastal towns of Newhaven, Eastbourne, Bexhill and Hastings by providing attractive low carbon alternatives to the car.

B3.2 Our LSTF objectives complement the objectives of Local Transport Plan 2011-2026 and the overall LTP strategy of supporting sustainable economic growth by: Supporting economic growth by implementing sustainable travel measures that support future development Reducing traffic congestion on the routes into and within the four coastal towns, Recognising and addressing barriers to car drivers opting for low carbon alternatives – both physical and perceived Improving travel choices to enable greater levels of walking, cycling, bus, rail and car sharing, and Reducing carbon emissions. B3.3 The methodology for evaluating how these objectives will be achieved is outlined in Section E of the bid.

SECTION C –East Sussex – Better travel for Work and Education Programme Bid

C1. Programme Description

C1.1 Our LSTF programme specifically target car based commuters travelling to key employment and education centres, by providing attractive and practical alternatives to driving,. In partnership with public, private and third sector organisations, we will improve end to end journey experiences and overcome the barriers associated with using sustainable travel options enabling people travelling less than 5km to switch from private car to walking, cycling or bus; or if they are travelling longer distance over 5km, to opt for bus, rail or car sharing. C1.2 This will be achieved by: Working with a range of businesses, organizations, colleges and schools to deliver the programme of measures for employees and students within the four towns and their rural hinterland, Implementing a package of complementary revenue and capital measures which deliver improvements for pedestrians, cyclists and users of public transport. C1.3 Our LSTF programme will contribute to the effective reduction in localised congestion on the routes to and within the four coastal towns and the consequences of this on the functioning of the local economy and carbon emissions from transport. C1.4 The programme’s five inter-linked elements will provide benefits wider than the targeted group and will complement proposed measures identified for delivery as part of the East Sussex LTP Implementation Plan up to 2015/1612 , the Bexhill Hastings Link Road and its package of complementary sustainable transport measures for walking, cycling and public transport journeys and support the overall LTP strategy of supporting sustainable economic growth. C1.5 ‘Travel Choices for Work and Education’ is the overarching LSTF brand name and builds on existing county branding for travel in East Sussex to promote the programme’s benefits to residents and businesses. The package is shown pictorially in Appendix 2. C1.6 The overall programme will be managed by a LSTF Programme Manager based at East Sussex County Council.

12 The LTP 2011-2026 is available on the East Sussex County Council website

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Element CT1 - Supporting Travel Behaviour Change Summary Measure Where will it be delivered Who it will target Marketing Programme Newhaven, Eastbourne, Bexhill Employers and educational and Hastings establishments across the four towns Initial launch campaign – Travel Newhaven, Eastbourne, Bexhill Employers and educational Choices for Work and Education and Hastings establishments across the four towns Travel Choice website Newhaven, Eastbourne, Bexhill Employers and educational enhancements and Hastings establishments across the four coastal towns

C1.7 An initial marketing campaign using the ‘Travel Choices for Work & Education’ brand will provide a platform to launch our programme to motivate behaviour change. Targeted at all key employers, the campaign will challenge people to try changing one car journey to work with an alternative sustainable travel option, whether by car sharing, using public transport or walking for part of the journey or cycling, in exchange for sustainable travel incentives. C1.8 Using the overarching TravelChoice branding, a Marketing Programme has been designed alongside phased delivery of specific measures across the programme period. C1.9 Branding integrates printed and online material: sustainable travel maps, leaflets, timetables and information published in ‘in house’ workplace and education publications. Working with delivery partners, we will further increase LTSF’s reach through social media and marketing techniques appropriate to our target audience and provide branded sustainable travel incentives to motivate a change in travel behaviour. C1.10 ‘Travel Choices for Work & Education’ will also be promoted via the County Council’s existing TravelChoice website. Revenue investment will be utilised to upgrade the website to include dedicated LSTF branding providing a one-stop-shop for information about walking, cycling, bus, rail and car sharing, and provide supportive information for activities delivered throughout the LSTF programme period particularly under CT2, CT3 and CT4.

Element CT2 - Enabling Low Carbon Alternatives to Driving Summary Measure Where will it be delivered Who it will target Upgrade existing Real Time Eastbourne, Newhaven Existing and new bus users. Passenger Information system People travelling to work and students travelling to education or skills training Introduce Real Time Passenger Bexhill, Hastings Existing and new bus users in Information System Bexhill and Hastings Promotion of Real Time Passenger Eastbourne, Newhaven, Bexhill, Existing and new bus users Information System Hastings Bus waiting facilities Eastbourne, Newhaven, Bexhill, Existing and new bus users Improvements Hastings Pedestrian links to public transport Eastbourne, Newhaven, Bexhill, Residents, employees, and Hastings students travelling within, into and out of the coastal towns Delivery of cycle infrastructure Eastbourne, Newhaven, Bexhill, Residents, employees and Hastings students making journeys under 5 kms Consistent signing of walking and Eastbourne, Newhaven, Bexhill, Residents who live and work in cycling routes from residential Hastings the coastal towns, especially areas to employment and those within 5km education sites

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Measure Where will it be delivered Who it will target New or upgraded Eastbourne, Newhaven, Bexhill, Residents, employees, and pedestrian/cyclist crossing Hastings students travelling within, into facilities and out of the coastal towns Extension to existing cycle routes Bexhill, Eastbourne Residents, employees, and students travelling within, into and out of the coastal towns, especially those within 5km

C1.11 This element will create an environment conducive to sustainable travel through targeted investment in sustainable transport infrastructure on key commuter routes/corridors to employment and educational establishments, and where future development will be delivered. Combined with bespoke social marketing and the initiatives described in Packages CT1, CT3 & CT4, this will make public transport, walking or cycling more attractive choices. C1.12 To make bus travel an attractive and reliable alternative, this element will deliver Real Time Passenger Information (RTPI), providing a consistent approach to travel information across the four towns and across the county boundaries. This will provide accurate and reliable passenger information by providing people with the greater comfort of knowing when their bus will arrive, fostering greater confidence in bus services and increasing bus patronage. It will be focused on the routes between:- Newhaven and Eastbourne –including on Brighton & Hove Buses routes 12, 13, 14 and Stagecoach routes The Loop, 1/1A, 3, 51, 55and 99, Bexhill and Hastings - including on Stagecoach routes 20/20A, 21/21A, 22/22A, 26/26A, 98, 99 and 100. This would complement and lock in the benefits for public transport on the existing A259 corridor that would come forward as part of the complementary package of sustainable transport measures delivered alongside the Bexhill Hastings Link Road. C1.13 Working in partnership with the two key bus operators across the four towns - Brighton & Hove Buses in Newhaven and Eastbourne and Stagecoach in Eastbourne, Bexhill and Hastings - together with Brighton & Hove City Council and Kent County Council, the following will be delivered:- Brighton & Hove Buses and Stagecoach will upgrade their on – bus equipment to utilise GPRS technology, which is proven technology for modern RTPI systems. East Sussex County Council will work in partnership with key employers and organisations to identify locations for RTPI signs. These will also be delivered at rail stations, together with access to information via the bus operator websites and mobile phones. Maintenance Support will be provided by Brighton & Hove City Council and Kent County Council (or their agents) through a formal agreement for the systems in the western and eastern parts of the country respectively" C1.14 A considerable financial benefit of providing RTPI as part of this package is that it builds on the upgrading of Brighton & Hove’s GPRS system being delivered as part of the City Council’s successful Tranche 1 LSTF bid. It will enable East Sussex to invest in upgrading its elements of the RTPI infrastructure on the 10 minute frequency route between Brighton – Newhaven – Eastbourne, supporting the £1.6m investment already made in bus priority on the A259 between Newhaven and Brighton and enable the upgrade of existing, and installation of additional, signs in Newhaven and Eastbourne. All Brighton & Hove bus services will be immediately visible on the RTPI signs in Newhaven and Eastbourne. C1.15 In Bexhill and Hastings RTPI will be provided by building upon the operational RTPI system used in Kent by Stagecoach and Kent County Council, to achieve further financial benefits of sharing systems across boundaries. Although two different systems will be used in the western and eastern parts of the county, there is a commonality in the information provided to both which will enable seamless transition of buses between the systems on routes between Eastbourne and Bexhill/Hastings. C1.16 The investment will also provide a framework for other commercial bus operators and local East Sussex County Council subsidised services in the immediate hinterland of the four coastal towns, to be added to the system at a later date. C1.17 To complement RTPI, specifically to improve end to end journey experience for commuting to work and education, the following measures will be delivered:

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Improvements to walking routes from residential areas that link with key bus corridors, for example Peacehaven – Newhaven. Improvements to bus stop waiting areas on the key commuter bus corridors where real time passenger information bus stop signs will be installed and this would complement the wider public transport improvements on the A259 corridor that would come forward alongside the Bexhill Hastings Link Road. A marketing campaign and promotion of the new scheme on key bus corridors including Bexhill – Hastings and to key employers, in collaboration with the bus operators. This will interlink with packages CT1 and CT4. C1.18 With over half of residents living and working in the four towns travelling less than 5km, walking or cycling is a viable alternative for these journeys. Improvements will be made to walking and cycling infrastructure by delivering new infrastructure, filling missing links and providing consistent signing across the four towns. Examples include: delivery of walking and cycle route infrastructure: Eastbourne – Langney to Sovereign Harbour and the Sovereign Centre (link with LTP3 funded Horsey Way cycle route) Improvements for pedestrian links into Bexhill town centre and routes to the seafront consistent signing of walking and cycling routes from residential areas to employment and education sites across the four towns, including:-

‘Green Lungs’ pedestrian and cycle link, Hastings - Linking the three Country Parks of Combe Valley (between Bexhill and Hastings), Alexandra Park (central Hastings) and Fairlight (a nationally designated country park east of Hastings) - referred to as the Green Lungs - west to east across Hastings through the residential areas to employment centres (industrial estates) and the town centre. The proposed routes will also support development emerging through the Hastings Local Plan, and link into the proposed greenway that would be delivered as part of the Bexhill Hastings Link Road. Newhaven - on key corridors to the town centre and industrial estates from the residential areas (South Heighton, Denton and Harbour Heights). de-clutter the streets of unnecessary signage, therefore providing improvements to the public realm, and will also inform people who choose to walk or cycle of the most appropriate and safest routes to use. new or upgraded pedestrian/cyclist crossing facilities:

Eastbourne – Upgrade a crossing on the NCN 21 at Cross Levels Way/Lottbridge Drove roundabout. Hastings and Ore Rail Station – pedestrian links to Hastings rail station from the town centre and to Ore Station from the Ore Valley Millennium Community extension to existing cycle routes:

Bexhill – New connection from the NCN2 coastal cycle route (which links Hastings and Bexhill) to St Richards Catholic College.

Element CT3 - Working together for travel behaviour change Summary Measure Where will it be delivered Who it will target Active Travel Co-ordinator Bexhill, Hastings, Eastbourne, Employees at key places of employed by Public Health Dept Newhaven employment and education (119 organisations) across the coastal towns Personalised packages of measures Bexhill, Hastings, Eastbourne, Employees at key places of within organisations and local Newhaven employment and education business (119 organisations) across the coastal towns

C1.19 A key engagement method is fundamental in order to ensure that organisations, businesses and educational establishments participate, and are receptive to the range of marketing campaigns, sustainable travel initiatives and infrastructure measures that will be delivered.

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C1.20 To achieve this, an Active Travel Co-ordinator will be employed by the Public Health team to work with organisations, businesses and educational establishments across the four towns. As the main point of contact for the programme, the Active Travel Co-ordinator will deliver active travel planning and develop a personalised package of measures from the sustainable travel initiatives, marketing campaigns and infrastructure that will be delivered as part of the programme in CT1, CT2 & CT4. The Co-ordinator will facilitate collaboration between organisations and help ensure sustainable travel is embedded into an organisation’s culture through its processes, plans and strategies. C1.21 To support engagement with organisations, local businesses and educational establishments, existing relationships developed through other County Council business related projects such as the green business project ‘Local Carbon Essentials’. All schools across the coastal towns developed travel plans as part of the DfT/DfE Travelling to School Initiative, therefore we will utilise the existing relationships established during this programme of work. We will target a number of key organisations and businesses including: Public sector employees: examples include borough and district councils, and hospitals – Eastbourne District and Hastings Conquest Hospitals Large private sector employers: examples include Hastings Direct, SAGA (Hastings), Gardners Books (Eastbourne), Newhaven Port & Properties Key Places of education: including Sussex Coast College, Bexhill College, Brighton University Campus Eastbourne, the University Centres 1 & 2 Hastings, the South Downs College Eastbourne and colleges, secondary and primary schools across the four towns. Engagement of small and medium enterprises to deliver measure as a collective: through existing business support networks for example the Chambers of Commerce and the Federation of Small Businesses. C.1.22 Along with the number of active travel initiatives that will be provided and the promotion of bus and rail travel, we will promote the benefits of home working enabled by improvements to broadband in the county at business breakfasts in the towns, as a mechanism to help reduce workplace travel. C1.23 Working alongside the Active Travel Co-ordinator and using existing ESCC resources, large organisations in the four towns that are not currently signed up to the County’s TravelChoice website will be targeted to sign up to an enhanced website and car share database referred to in CT1. C1.24 To support businesses and organisations, an online forum hosted on the TravelChoice website will be developed to enable the sharing of good practice. An online sustainable travel toolkit will also be developed to provide continued support following the end of the programme.

Element CT4 - Let’s Get Moving Summary Measure Where will it be delivered Who it will target Active Travel Initiatives – including Bexhill, Hastings, Eastbourne, Employees and students at key Bike It Newhaven establishments who travel less than 5km Walking and Cycling Challenges Bexhill, Hastings, Eastbourne, Key workplaces and schools Newhaven within the coastal towns Adult Cycle Training – Bikeability Bexhill, Hastings, Eastbourne, Residents of and employees Training Level 3 Newhaven within the coastal towns Cycle Parking Across the four towns & key Key destinations for cyclists, employers/educational including key employment establishments areas Advanced Stop Lines at key Bexhill, Hastings, Eastbourne, Existing and new cyclists junctions Newhaven travelling within, into and out of the coastal towns Cycle Maintenance Initiative Bexhill, Hastings, Eastbourne, Residents and employees Newhaven within the coastal towns Promotion of existing Bexhill, Hastings, Eastbourne, New cyclists and pedestrians walking/cycling routes Newhaven travelling for work/education purposes

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C1.25 Equipping people with training, or bringing a fun and competitive element that improves people’s confidence to try sustainable ways of travel will help achieve long term travel behaviour change to sustainable modes. C1.26 Working closely with the Active Travel Co-ordinator, Sustrans and ESCC will deliver a package of measures called Active Travel that combines training, challenges and initiatives to make sustainable travel a viable option for journeys to work and education. This will be targeted at schools, colleges and organisations and businesses where walking and cycling is a viable option to driving for people who live less than 2km if walking, or less then 5km, if cycling, from their workplace or school. This element will be closely supported by the measures identified in element CT3 of the programme. C1.27 Delivery of the Bike It Initiative will provide intensive support to promote cycling within organisations and schools, including incentive schemes, events, training and maintenance training. This would target over 100 employers and schools over the programme period. C1.28 An annual Walking & Cycling Challenge will be offered to all workplaces and schools to motivate and encourage involvement in a four town wide event, to promote active travel to work. C1.29 Bespoke promotions of existing walking/cycling routes to targeted employers, schools and colleges, to demonstrate how local routes link with employment in the towns. This will be complemented by Bike It at larger organisations and for smaller organisations Cycle Training - Bikeability Training Level 3 will be delivered. This should support and enable more people to travel with confidence and safety on roads and cycle routes in the town. C1.30 The initiatives will be supported by the delivery of cycle parking at key trip attractors, employment centres and in the town centres along with advanced stop lines at key junctions. C1.31 To support these initiatives investment will be provided to local cycle groups to provide cycle maintenance equipment to allow the organisation to work alongside the Bike It Initiative and cycle training with employers, to provide a Dr Bike initiative.

Element CT5 - Wheels 2 Work & Education and Jobcentre Plus Initiatives Summary Measure Where will it be delivered Who it will target Wheels to Work & Education Eastbourne, Newhaven, Bexhill, New employees in the coastal Hastings and their immediate towns to access employment or hinterlands skills training. 40 Job Seekers/NEETS annually – 120 over the bid period Travelling to training and work Eastbourne, Newhaven, Bexhill, New employees in the coastal opportunities resource materials Hastings and their immediate towns to access employment. for Job Centre Plus hinterlands All Job Centre Plus clients applying for job seekers allowance from August 2012 – will be provided with advice Community Transport grants to Eastbourne, Newhaven, Bexhill, Young people in the coastal offer transport solutions for young Hastings and their immediate towns in order to access people hinterlands employment and education. Young people identified through East Sussex County Council - Partnership Manager (Education, Employment & Training)

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C1.32 With rising unemployment rates in the four coastal towns, we will work in partnership with Jobcentre Plus, Work Programme providers and ESCC Children’s Services (Education, Employment and Training team) to deliver this element by targeting people returning to work or who are accessing training and /or work experience. C1.33 Transport is often cited as a barrier to accessing employment and training by clients being supported by Jobcentre Plus and young people. These barriers include the cost of travel; the time travel takes often incurring two separate bus journeys or one train and one bus journey, the lack of appropriate travel choices or simply being unaware of the travel choices that are available. In addition, people increasingly have to look beyond their local area for work opportunities, these initiatives will help support this through journey planning. C1.34 Working in partnership, the County Council and Jobcentre Plus will develop bespoke resources to improve the support and advice Job Centre Plus staff and Work Programme staff provide to job seekers in relation to travelling to training and work opportunities. This will be through website development, staff training and leaflets. Rising unemployment is resulting in people having to look beyond their local area for job opportunities and this initiative will provide support. C1.35 To provide improved access to employment opportunities and remove the transport barriers associated with this, a Wheels 2 Work and Education scheme will be delivered. The key delivery partners include Action in Rural Sussex (AiRS) who are the key work programme provider in this part of the county, along with Job Centre Plus and the County Council Children Services department. The scheme will be subject to a tendering process and will make cycles, electric bikes and mopeds available to people for a low fee over a year, after which time they will have the opportunity to purchase the cycle or moped. C1.36 This initiative will be targeted at job seekers across the bid area identified through the Job Centre and the Work Programme provider for those people who are returning to work. It will also target the most vulnerable 16-19 year olds not in education, employment or training (NEETS), these young people will be identified through the County Council NEETS Partnership Manager. C1.37 To identify candidates’ eligibility, criteria will be developed that include consideration of income, whether the job is temporary or permanent, full or part time, location of the new job or training, the frequency of the transport links to the job and transport costs. This initiative has the potential to support 40 people annually and over 100 within the programme period. C1.38 As part of the continuation strategy, the key aim will be to develop the scheme into a social enterprise, which will maximise the opportunity to support more people in the future. We have been developing contacts with local businesses and with moped and electric bike distributors in order to ensure their support and possible sponsorship if the scheme is funded through the LSTF. C1.38 This will also deliver additional transport solutions for young people living in the rural hinterland that rely on access to the four coastal towns for employment, training opportunities and services. C1.39 A grants scheme for Community Transport providers will also be provided to offer transport solutions for young people to access employment, training opportunities and services to reduce the issues surrounding rural isolation. Working in partnership with Children’s Services, young people will be identified through existing NEET support programmes (Work Pairing, LEARN and Apprenticeships) Young people taking up an apprenticeship may have to travel further afield to take up the learning element of the apprenticeship if it is being delivered in a college or other providers premises, thus causing another transport barrier and cost implication when the person is already on low income. C1.40 ESCC will offer one-off grants to Community Transport providers to enhance existing community transport schemes and establish new ones. CT Providers will have the opportunity to apply for one-off grants of up to £10,000 (minimum of 4 available) and up to £5,000 (minimum 4 available) over the programme period. This will build on the investment made in Community Transport over the last few years, initialling using County Council funding and latterly using Government’s Community Transport grant funding.

C2. Package Costs

C2.1 A detailed breakdown of the costs for each of the elements is included in Appendix 3. Whilst we have costed for a LSTF Programme Manager in this and our joint bid with the South Downs National Park, subject to the success of our bids, we believe that only one Programme Manager is necessary to deliver either or both programmes. Further details of the delivery structure are outlined in section E1.

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2012-13 2013-2014 2014-15 Total

CT1. Supporting Travel Behaviour Revenue 98,320 124,696 123,611 346,627 Change Capital CT2. Enabling Low Carbon Revenue 105,500 105,500 54,000 265,000 Alternatives to Driving Capital 260,000 1,025,000 1,662,820 2,947,820 CT3. Working together for travel Revenue 52000 54000 56000 162000 behaviour change Capital Revenue 204,600 200,000 208,953 613,553 CT4. Let’s Get Moving Capital CT5. Wheels to Work & Education Revenue 155,130 165,640 116,030 436,800 & Job Centre Plus Initiatives Capital 54,750 43,850 49,600 148,200

Revenue Total 615,550 649,836 558,594 1,823,980 Capital Total 314,750 1,068,850 1,712,420 3,096,020 Grand Total 930,300 1,718,686 2,271,014 4,920,000

C3. Rationale & Strategic Fit

C3.1 The rationale for the LSTF programme is informed by the high level objectives outlined in our Local Transport Plan 2011 - 2026, to: support economic competitiveness and growth; tackle climate change; improve safety, health and security; improve accessibility and enhancing social inclusion; and improve quality of life. C3.2 The LTP objectives reflect the national transport goals as well as those of the South East Local Enterprise Partnership (SELEP). They also complement the local priorities set out in the County Council’s Economic Development Strategy, its Corporate Priorities and the East Sussex Sustainable Community Strategy. C3.3 The table below sets out how the proposed measures in the bid will support the LTP objectives, and transport specific objectives:

LTP Objectives Transport Related Objectives Impact of East Links to Sussex Coastal Programme Towns Package Programme Improve economic Improve strategic and local connectivity of  CT2-CT5 competitiveness and communities to facilitate economic and physical growth growth Reduce congestion  CT1-CT5 Improve maintenance and efficient management  CT2 of the transport network Improve safety, Improve road safety for vulnerable road users  CT2-CT5 health and security Reduce the number of people killed and seriously  CT2-CT4 injured (KSIs) in road crashes Improve personal health and wellbeing through  CT1-CT5 active travel Tackle climate Reduce greenhouse gas emissions, local air  CT1-CT5 change pollution and noise from transport

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LTP Objectives Transport Related Objectives Impact of East Links to Sussex Coastal Programme Towns Package Programme Increase the resilience of transport infrastructure  CT2 and services to the effects of climate change Improve Improve access to jobs, services and leisure.  CT1-CT5 accessibility & enhance social inclusion Improve quality of Contribute to the protection and enhancement of  CT1, CT2 life the local natural and built environment Key  Low positive impact CT1 Supporting Travel Behaviour Change  Medium positive impact CT2 Enabling Low Carbon Alternatives to Driving  High positive impact CT3 Working together for travel behaviour change CT4 Let's Get Moving CT5 Wheels to Work and Education

C4. Community Support

C4.1 Support from organisations including district and borough councils, community groups and businesses has been imperative in the development of this LSTF programme, and will be key to the successful delivery of the programme’s measures. Copies of letters of support are attached at Appendix 1. Engagement through the development of LTP3 Implementation Plan C4.2 Extensive public consultation was undertaken between November 2010 and January 2011 as part of developing the County’s Local Transport Plan (LTP) 2011-2026, to help determine the level of support for the overall LTP strategy focused on sustainable economic growth. We hosted workshops county wide to inform the development of the LTP Implementation Plan and LSTF programme. We consulted with key local partners and community stakeholders in all four towns to identify whether ESCC had identified all the appropriate priority issues and opportunities in their area. It was also an opportunity to begin working with partners and local organisations on the type of transport related measures that could be delivered to alleviate the issues. Borough and District Councils C4.3 We have a long history of working with our borough and district Councils in delivering sustainable travel infrastructure improvements in our coastal towns. Working closely with our borough and district councils will allow us to build upon these positive working relationships and engage more effectively with local communities on the individual elements of the programme to ensure that proposed infrastructure and revenue based initiatives support access to local jobs in the coastal towns and contributes towards their wider regeneration programmes. Letters of support from the Borough and District Councils are attached at Appendix 1. Engaging with local business C4.4 Small and Medium Business Community - we piloted a county wide LSTF promotion to engage SMEs earlier this year, targeted at ESCC's Business Support Network of over 700 business members. 17 have so far expressed willingness to participate in LSTF workplace measures including travel planning, cycle training, walking and cycling challenges. As part of our LSTF phased marketing and business engagement programme, we will use this as an approach to target and engage Lewes SMEs’ participation through the BSN, and other established networks including the ESCC hosted ‘Buy with Confidence’, and ‘Support with Confidence’, comprising over 400 contacts. We will also dovetail marketing initiatives in collaboration with ‘Low Carbon Essentials’, an ESCC partnership project, which provides energy efficiency and waste audits for SMEs. C4.5 Our LSTF programme is supported by the East Sussex Economic Advisory Board (EAB) - a public and private sector Board chaired by the Federation of Small Businesses which includes virtually all Chambers of Commerce across East Sussex, whose main aim is to identify and articulate the actions required by the East Sussex business community to promote business growth throughout East Sussex. Letters of support from the EAB and the Chambers of Commerce for Eastbourne and Hastings are attached at Appendix 1.

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Cycling Groups C4.6 We have worked in partnership with local cycle groups, including Cycle Seahaven, Bespoke, Bexhill Wheelers and Hastings Urban Bikes This has been valuable in supporting us to develop a programme of infrastructure measures to support cycling, including filling in missing links, providing consistent signed routes and tailoring this with cycle led initiatives that the cycle groups have previously been involved in, by providing useful input concerning what has been successful and what the groups suggest could potentially be successfully delivered in the town.

SECTION D –Value for Money

D1 Outcomes and Value for Money

Quantifiable benefits Economic D1.1 The primary objective of this programme is the reduction in local traffic congestion and the consequent delays to travel times for work and education related journeys. Additional vehicle operating costs also occur as a result of congestion including driver wages and increased fuel consumption. A reduction in congestion will therefore support the businesses in the coastal towns and make the area more attractive to new or expanding businesses looking to locate here by having a positive effect on bottom line business costs. D1.2 We have followed the methodology in WebTAG Unit 3.9.5 to assess the headline economic benefits of the programme. Using baseline data on commuter numbers in and out of the four towns, together with the average distance resident’s travel to work from each of the towns and the percentage travelling by car, we have calculated the vehicle kilometres of commuters. The number of vehicle kilometres used on school trips was derived by taking the number of trips to school by car in each of the towns and multiplying this by the length of the average school journey in the area. We have assumed that the programme can deliver a 10% reduction in car trip kilometres based on the evidence of a 9% reduction overall in the Sustainable Travel Towns13 using a similar programme of measures and factoring up to reflect local conditions. The spend per head for the total package and for the level of LSTF funding sought is set out below: Spend per head living in the coastal towns (using total package incl local contribution) = £20.90 Spend per head living in the coastal towns (using LSTF money only) = £14.51 D1.3 We expect to take 10,916,073 vehicle kilometres off the road network over the programme period. This will produce economic benefits amounting to £1,374,115 (2002 prices) at a cost of 13p for every vehicle kilometre saved. Full details are available on the LSTF page of the County Council website14. Carbon D1.4 To calculate the carbon savings which the programme will deliver, we have used a carbon assessment tool developed by Sussex Air15 and based on the methodologies and evidence set out in ‘Soft measures – hard facts’16. Using this we have calculated the carbon savings from each of the various elements of the programme, making reasonable assumptions of impact based on evidence from the Sustainable Travel Towns project and from evidence gathered from interventions locally. D1.5 The programme will generate total carbon savings of 8,552 tonnes by the end of the programme period. Full details are available on the LSTF page of the County Council website.

13 Darlington, Peterborough and Worcester were selected by DfT in 2004 as Sustainable Travel Towns to demonstrate the effectiveness of ‘smarter choices’ initiatives in reducing car use. The three Towns shared £10 million of revenue funding between 2005 and 2008 to support the delivery of extensive programmes aimed at promoting walking, cycling, public transport and car-sharing 14 Further information is available online atwww.eastsussex.gov.uk 15 The Sussex Air Quality Partnership is a cross boundary partnership with representatives from District, Borough and City Councils in East and West Sussex, East and West Sussex County Councils, East Sussex Brighton and Hove and West Sussex Health Authorities, the Environment Agency, the University of Sussex and the University of Brighton. 16 ‘Soft measures – hard facts’ The value for money of transport measures which change travel behaviour. DoH, HA, NHS South West, Travelwise and South West RDA. January 2011

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Real Time Passenger Information D1.6 We have calculated the benefits of implementing RTPI based on work done by Brighton & Hove City Council for the Shoreham Project. A stated preference exercise revealed that RTPI is worth 1.4 minutes of in-vehicle waiting time at £4.85 an hour, i.e. 11.3pence per person per RTPI sign per year. Data from Stagecoach and Brighton & Hove Buses shows annual passenger numbers for all fare stages in the four towns as 15.245 million. We estimate that 55 signs will be required across the four towns which will give a total economic benefit of £120,852. Full details are available XXXX Wheels to work and Learning D1.7 The financial and social benefits of these schemes have been described in a report by the Motor Cycle Industry Association (2010)17 which identified that a single person joining the Wheels to Work scheme and earning £15,000 per annum, could deliver a saving of £2,867.94 to the Exchequer in the first 6 months. This was based on an assumption that the scheme was centrally funded, and at a local level could be greater still. D1.8 The average GVA per worker per annum for East Sussex is estimated at £33,171 per job (2008); if only 25% of the 40 obtain work because of the scheme this could potentially increase the East Sussex GVA by £331,710m per annum.18 Using the same 25% gaining work, if jobs were taken by people previously on JSA (which is likely given the partners being Job Centre Plus) this could make a saving of JSA payments of £28,500 per annum19. D1.9 By enabling a young person to move off a life on benefits and into employment, we will be contributing to social inclusion and reducing rural isolation as well as providing benefits to the state in terms of income tax and national insurance. Non quantifiable benefits Economic D1.10 Increased cycling and walking has the potential to impact positively on the local economy in relation to tourism and the retail trade. An increase in footfall and the improved environment and ambience brought about by reduced traffic levels, better air quality, more open views and improved public realm can result in increased visitor spend. D1.11 There will be economic benefits for bus operators as increased patronage makes services and routes more profitable thereby encouraging further investment in new or extended services addressing many of the issues raised by young people, older people and those on low incomes for improved public transport services in the area.20 Safety D1.12 A reduction in traffic of the order proposed is likely to have beneficial impacts on the rate of casualties as a result of road traffic accidents. While this has decreased in East Sussex over the last decade, there is still ground to make up to compare with the best performers nationally in this area. Health and fitness D1.13 Increased active travel through cycling and walking will also have a positive effect on physical fitness and mental health where new or longer trips are made and reductions in short term absence from work can result from these improved levels of health21. Over time there should be demonstrable improvements in obesity levels and other health indicators in areas which include pockets of severe health and disability deprivation including in Eastbourne, Hastings and Bexhill.22 The value of improvements to health as a result of increased walking or cycling, specifically relates to the economic benefit arising through reduced rates of mortality via increased activity. WebTAG 3.14.1 suggests that reduced mortality benefits form a significant proportion of the benefits of a walking or cycling scheme and this programme is aimed at maximising these.

17 ‘Wheels to Work in 2010’ RPA on behalf of the Motor Cycle Industry Association (MCI) 18East Sussex GVA: £7,165million: number of jobs: 216,000 GVA per job: £33,171 Nomis 2008 19 Centre for economic & social inclusion ‘Counting the cost - a worklessness cost audit for London 2010; average JSA per person/week £54.90. 20 http://www.eastsussex.gov.uk/roadsandtransport/localtransportplan/localareastrategies/default.htm 21 World Health Organisation 2003 22 East Sussex in Figures http://www.eastsussexinfigures.org.uk

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Social and community D1.14 Further social and community benefits will ensue from the closer business and community engagement that the programme will include. Greater dialogue between the County Council and local businesses will reflect on a local level the engagement with business being fostered through the South East Local Enterprise Partnership. This could aid improvements in other areas of joint concern such as the supply of business accommodation, skills training, facilitating and encouraging lower income families to access services and leisure facilities as well as reduced and more reliable travel time for those using the car as the first leg of the journey before accessing public transport (particularly rail), thereby potentially encouraging private/public transport modes as opposed to private car.

D2 Financial Sustainability

D2.1 Sustaining the benefits beyond the end of the LSTF programme has been at the forefront of the development of the programme with key partners, in order to minimise the need for ongoing financial support or to identify where feasible, future funding sources. This has been considered for each of the elements of the bid. Embedding sustainable and active travel D2.2 The Active Travel Co-ordinator, as outlined in package CT3, will work with businesses and organisations to embed sustainable and active travel into existing work place processes and strategies (particularly business planning). This will be coupled with identifying workplace travel champions, who would then ensure sustainable travel remains within the organisational culture in the longer term. This would also be supported post LSTF funding by an online toolkit, developed through the LSTF funding under elements CT1 and 4, which would support and encourage utilisation of information on sustainable/active travel. This would be hosted on the ESCC TravelChoice website. Maximising the opportunities in changes to health and social policy D2.3 The Health and Social Care Bill sets out the Government’s intentions for top tier authorities to take on responsibility for health improvement from April 2013. ESCC will explore these proposed changes and the possibility of incorporating Active Travel (element CT3) into any future health improvement programmes which use the workplace as a setting. Real Time Passenger Information D2.4 ESCC is seeking opportunities for the joint procurement of the RTPI GPRS system with Brighton & Hove City Council to provide efficient use of resources, economies of scale and best value. Joint procurement would also facilitate the extended coverage of the RTPI system to include cross boundary bus services between East Sussex and Brighton & Hove. The implementation of a GPRS RTPI system as part of this programme would provide the framework and a platform for future expansion to the rest of the county in an efficient and cost effective way. Providing ‘light touch’ initiatives D2.5 The Bike-It initiative identified in element CT4, would cease at the end of the programme period. However, evidence from the delivery of similar projects23, demonstrates that a cycling culture would be established within the organisation. An asset from this project would be a stock of bicycles which would enable ESCC to provide a lighter touch ‘Bike It’ type initiative and offer adult cycle training to workplaces for an appropriate fee. This would provide a potential income stream to continue to offer and maintain this service, though at a more targeted level. In relation to schools, ESCC Road Safety team will work in partnership with Children Services PSHE co-ordinators to promote Bikeability Training and other travel safety initiatives. Continuing to provide a ‘one stop shop’ for travel information D2.6 Continuing to provide reliable travel information for both workplaces and educational establishments will help to sustain the benefits from the intensive workplace sustainable travel marketing and promotional campaigns that would cease at the end of the LSTF period. A key benefit from the LSTF funding will be the provision of web- based ‘one stop’ travel information web pages located on the TravelChoice web site, focused on the four towns but also usable wider afield. ESCC’s existing resources would be utilised to update this as appropriate.

23 Sustainable Travel Towns project

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Moving towards a social enterprise D2.7 In order to sustain the Wheels 2 Work scheme from the initial delivery stages using LSTF funding, an appropriate business partner will be sought, that is likely to include a moped/cycle shop, to develop the scheme into a social enterprise to support the longer delivery of the scheme. We have been developing contacts with local businesses and with moped and electric bike distributors in order to ensure their support and possible sponsorship if the scheme is funded. Sustainable Travel Infrastructure D2.8 The cost of the ongoing maintenance of all new infrastructure delivered as part of the programme will be absorbed into the East Sussex County Council’s existing maintenance programme.

SECTION E – Deliverability

E1. Implementation

E1.1 Appendix 4 includes a diagram of the programme delivery structure. East Sussex County Council will be responsible for the delivery of the programme and will be led by ESCC Infrastructure & Development team in the Economy, Transport & Environment Department. E1.2 An LSTF Programme Manager post has been included within the bid, and will be essential to the management of the programme, working with internal officers, external partners and reporting to the DfT. E1.3 A Project Board will be established to provide the overall governance of the programme. The Board will include a combination of Members and senior management officers and their role will be to approve the delivery of measures and to monitor the programme’s key output milestones. The LSTF Programme Manager will report to the Board. E1.4 The elements of the programme will be delivered by themed project sub groups, which will include internal officers, delivery agents and local partners. Progress on each of the elements will be reported to the Project Board via the LSTF Programme Manager. E1.5 As part of the Sub Project Group – Infrastructure Delivery a RTPI Delivery Manager post has been identified to lead the planning, technical design and implementation of the GPRS RTPI system. This will involve working closely with technical consultants, Brighton & Hove City Council, Kent County Council and the bus operators. If this bid and the East Sussex Coastal Towns - Better Travel to Work & Education bids were successful only one RTPI Delivery Manager would be required for both bids E1.6 A Stakeholder Liaison Group will be established, including local businesses, organisations, and education establishments, to ensure that all stakeholders are kept updated and it will also provide an opportunity to share good practice throughout the programme.

E2. Output Milestones

E2.1 The key output milestones have been developed according to the measures within the five elements of the programme and reflect the programme costs profile in section C2. These are shown in Appendix 5.

E3. Summary of key risks

E3.1 As part of the development of the package outlined in section C1, an assessment of risk and potential opportunities was undertaken for each of the measures, with a particular focus on the deliverability of measures within 2.5 year timescale. For the purposes of the programme these risks have been amalgamated and the key risks are outlined in the table below.

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Risk Likelihood Impact Actions to reduce the risk Employers/organisations/ not Low High Established links within ESCC will be engaging with the revenue utilised; for example with businesses, elements of the programme existing links through the Economic (including the initiatives being Development team and the Economic offered –ActiveTravel, Cycle Advisory Board, the Green Business Training, Walking & Cycling Network and Trading Standards for small Challenges) enterprises. Further advice will be sought on the appropriateness of marketing for a business audience Tendering revenue initiatives that Low High Tender documents will be developed would cost over £100,000 to during Spring 2012, prior to a decision on deliver over the bid period. For the outcome of any LSTF award, and example Wheels 2 Work & advertised should funding be confirmed. Education and ActiveTravel This would ensure that the delivery of therefore the tendering process the scheme could be undertaken will need to be followed to identify immediately if funding is awarded. the appropriate delivery agents – this could cause significant delay. Timescale for recruitment of Low High To reduce the timescales for the Programme Manager and Active recruitment of these two posts, job Travel Co-ordinator – this could descriptions will be written and take up to 3-4 months to recruit evaluated during Spring 2012. This will appropriate personnel, which ensure that if ESCC is successful in would result in an immediate receiving LSTF funding these posts can be slippage in the delivery of the advertised immediately. programme elements tied to these In the interim period prior to posts. appointment to these posts, ESCC will consider the use of hiring a consultant to ‘kickstart’ the delivery of these elements of the programme. Wheels 2 work and education – Medium High Safety training – moped training or cycle clients/students involved in training will be required to be accidents using scheme undertaken before any equipment is equipment. loaned. Insurance. Delay in obtaining support from Low High The Lead Member is part of the LSTF ESCC Economy, Transport & project board that will meet regularly. Environment Lead Member for Therefore he will be informed at an early the delivery of the capital stage of schemes to be delivered measures. This would impact on throughout the LSTF period, providing an the delivery timescales of the opportunity for the early identification of capital elements. any potential issues. Unidentified risks at the delivery Medium High All capital schemes for inclusion in the stage of the capital measures. bid have been put through ESCC scheme This would impact on the delivery appraisal framework that identifies risks timescales of the capital elements. at the very early stages of the development of a scheme, and also reviews risk throughout the development of a scheme. The capital element would also be managed by a project sub group, and one of their key tasks would be to identify, monitor and manage risks associated with the capital measures.

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Risk Likelihood Impact Actions to reduce the risk A smaller reduction in car usage Medium High Car journeys will be carefully monitored than envisaged via our routine base monitoring programme to capture reductions in use. Slippage in expected numbers will result in remedial measures designed, with employer input to ensure that the marketing and other complementary measures have better fit and resonance with car commuters as the audience. Other communication tools may also need to be explored at this point.

E4. Project Evaluation

E4.1 East Sussex County Council and partners understand the importance of undertaking a robust evaluation appropriate to the types and scale of measures that are proposed within the bid, and therefore we are happy to co-operate with the DfT in the evaluation of this programme. E4.2 The success of the programme will be evaluated against in the bid objectives in relation to how it has: Supported economic growth by implementing sustainable travel measures that support future development, Reduced traffic congestion on the routes into and within the four coastal towns, Recognised and addressed barriers to car drivers opting for low carbon alternatives – both physical and perceived, Improved travel choices to enable greater levels of walking, cycling, bus, rail and car sharing, and Reduced carbon emissions. E4.3 The evaluation of these objectives will be achieved by: Levels of congestion - measured by reduction in car usage and journey time surveys, Improve travel choices to enable greater levels of walking, cycling, bus, rail and car sharing - measured by surveys, use of website, cycle counters, station usage data etc, Health of the local economy and levels of growth as measured by number of jobs created and Gross Value Added (GVA) to the local economy, Levels of carbon emissions- measured by traffic levels, and Levels of pollutants in AQMA - measured by existing particulate monitoring equipment in East Sussex. E4.4 Evaluation of these objectives will provide robust evidence that will also inform us of what worked well, for whom and in what circumstances. Where possible an assessment of the socio economic value for money of the bid will be made on the associated economic outputs and impacts via their monetarised contribution to the economy. The evaluation would also identify any additional related impacts (positive or negative) that can be attributed partially or fully to the project. E4.5 The actual size and breadth (and therefore related cost) of the evaluation, subject to DfT’s guidance, will be determined in proportion to the size, cost and scale of impact of the bid including any potential impact on future policy. In addition, consideration will need to be given to the attributable importance of any over or under achievement, any relevant compounding factors, and how much this is a result of purely local circumstances or not.

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