Audience Snapshot Hulu viewers are empowered. Younger, affluent and tech-savvy — they watch when they want, where they want and how they want.

Buy the Numbers

Strength in Numbers Billion with a “B” Staying Young 40M Unique* Viewers 6B Hours Streamed 31 Median Age

Through the Roof We Go Further Homes Sweet Homes +60% Time Spent 50% Extended Reach $92K Median HHI

*Ad-Supported Uniques

Look Who’s Watching Ad Attentiveness Hulu has a younger audience Viewers pay more attention to ads on Hulu

Likelihood during ads to:

71% 76% A50+ 16% A18-24 29% 24% 23% Linear TV Hulu Talk to Others Leave the Room

A35-49 Source: ePoll Audience Profile, December 2017 28% Nielsen TV Viewers A25-34 80% of Hulu’s audience are light TV Viewers 33%

33%

80% 33% Light

33% 12% Medium 47% 53% 8% Heavy Male Female Nielsen Panel Hulu

Source: Hulu Internal Portal, Q1 2018; Based on active users, 1%=P2-17 Source: Nielsen NPM Cross-platform, December 2017. Total Day - 6a-6a, P2+, Live + 7

FOR MORE INFO VISIT YOUNGER & MORE PERSONALIZED & CLUTTER-FREE & HULU.COM/ADVERTISING ENGAGED AUDIENCE PRECISE TARGETING PREMIUM EXPERIENCE Research Capabilities At Hulu, we continue to partner with best-in-class vendors to prove both ad effectiveness and sales effectiveness for your brand.

Audience Validation DID THE RIGHT OUR PARTNERS VALIDATED RESULTS AUDIENCE SEE MY AD? Utilize industry-leading 3rd party audience % measurement tools to gain deeper insight 50 of viewers on your key audience targets, understand reach and frequency, and validate audience reached by an ad campaign specific campaign delivery. on Hulu never saw the brand’s ad campaign on linear TV.

Source: Avg. of 15 Nielsen Extended Reach Studies, 2017

Brand Lift DID MY AD RAISE AWARENESS? OUR PARTNERS BRAND LIFT RESULTS

Measure your ad’s efficacy in moving consumers through their purchase journey – from building brand awareness to driving purchase consideration.

+7% +8% Aided Awareness Purchase Intent

Control Exposed

Source: Kantar Millward Brown, Topline Norms, 2017

Performance. Results. Outcomes. DID MY AD DRIVE SALES? OUR PARTNERS ATTRIBUTION RESULTS Use our robust suite of attribution tools to For every dollar spent on Hulu, measure real-world product purchases. Brand X made $2.53 in retail sales Hulu works with best-in-class vendors to $ link your ad spend to an increase in sales. $

$

$1 = $2.53 BUYER INSIGHTS

Source: Nielsen Catalina Solutions, 2017

FOR MORE INFO VISIT YOUNGER & MORE PERSONALIZED & CLUTTER-FREE & HULU.COM/ADVERTISING/CASE-STUDIES ENGAGED AUDIENCE PRECISE TARGETING PREMIUM EXPERIENCE Hulu Has Your Audience. And A Lot More. The Largest Streaming TV Library. It’s All on Hulu.

Exciting New Originals

Castle Rock The First Into The Dark S1 PREMIERES JUL 2018 S1 PREMIERES SEP 2018 PREMIERES OCT 2018 10 Episodes | 1 Hr 8 Episodes | 1 Hr Monthly | Feature Length

From J.J. Abrams and Stephen King comes this Created by Beau Willimon and starring Sean Penn and Hulu and Blumhouse Productions (Get Out, The Purge) horror-thriller set in the fictional Maine town of Castle Natascha McElhone, this groundbreaking futuristic series are partnering for a first-of-its-kind anthology series that Rock, an ever-present location throughout King’s most explores the challenges of taking the first steps toward will bring 12 quintessential horror genre stories to Hulu beloved works. interplanetary colonization. throughout the year.

Four Weddings Catch-22 & A Funeral Ramy STREAMING SOON STREAMING SOON STREAMING SOON

Executive produced by George Clooney, Catch-22 follows Mindy Kaling will executive produce and write this hour- Executive producer Jerrod Carmichael and comedian the story of Yossarian (Christopher Abbott) and Colonel long anthology series based on the 1994 British romantic Ramy Youssef bring their unique comedic voices – and Cathcart (Kyle Chandler) as they navigate the murky comedy classic of the same name. Ramy’s commentary on the Muslim-American experience bureaucratic rules of WWII. – to Hulu in this all-new half-hour series. Streaming Only on Hulu

Hulu Originals Hottest Shows Kid’s Favorites Adult Animation The Handmaid’s Tale The Good Doctor Animaniacs Futurama Marvel’s Runaways This Is Us Curious George Bob’s Burgers I Love You, America Atlanta Doc McStuffins Family Guy Future Man TGIF Library The Powerpuff Girls Rick & Morty Little Fires Everywhere Will & Grace Adventure Time South Park

FOR MORE INFO VISIT YOUNGER & MORE PERSONALIZED & CLUTTER-FREE & HULU.COM/ADVERTISING ENGAGED AUDIENCE PRECISE TARGETING PREMIUM EXPERIENCE