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Sponsorship Opportunities SPONSORSHIP OPPORTUNITIES October 26–November 2, 2017 1 ABOUT THE MISSION Austin Film Festival furthers the art and craft of FESTIVAL storytelling by inspiring and championing the work of writers, filmmakers, and all Austin Film Festival is a 24-year- It was the first event of its kind to agents and screenwriters together artists who use written and visual language to tell a story. old arts organization serving over bring professional and amateur to foster the sale of screenplays and 25,000 people annually with year- screenwriters (and now filmmakers) launch long-term successful careers. round programming, film and together to celebrate the role of Hundreds of writers’ groups, screenplay competitions, a young the screenplay in filmmaking and services and festivals have followed filmmakers program, and, what it discuss the considerable creative the Conference’s model over the is probably best known around the possibilities of writing for film and past twenty years, reinforcing the world for, its annual October television. Equally important, the value of its continuing mission to Austin Film Festival & Conference. Conference assembled producers, recognize the art of screenwriting. NORMAN LEAR “ There is no city like Austin and no people like those who live there. Both are as warm and welcoming as they are youthful in spirit and endlessly entertaining.” —Norman Lear, Writer All in the Family OLIVER STONE ISSA RAE JAY AND MARK DUPLASS 2 PRESS AND MEDIA PAUL FEIG “ Austin Film Festival gets it. They figured out 20 years ago that discussing writing with working writers and talking about directing with working directors and asking about production with real producers is as good as any film school. ...to sit in a room with people who are making their livings doing what you hope to do one day is inspiring. It makes everything real.” —Paul Feig, Writer/Director Spy, Ghostbusters (2016), Freaks and Geeks; Director The Heat, Bridesmaids 3 IN THE Over the weekend, NBC entertainment“ president PRESS Jennifer Salke told a crowd at the Austin Film Festival that the show’s (This Is Us) “AFF is “one of the Blending“ the success might stem few festivals in the quality of voice from a craving for I’ve been a fan of all country that focuses and wisdom found What came to set in creative writing “ positivity, according“ things On“ Story from on writing, and the Austin fest apart to The Hollywood the beginning. As a it’s wonderful that reference books was the number of Reporter. — CNN film buff, this show they’re expanding with some of the screenwriters who are keeps me listening. their program to great screenwriters invited and showcased, As a programmer, include playwriting,” of our time, O n something that isn’t I know that On Story said (Beau) Willimon Story: Screenwriters frequent at other film is a an hour of in a statement. and Their Craft is festivals. Morgan says The four-day Writer’s storytelling that “There’s been a close a welcome gift for screenwriters weren’t Conference at the writers of all genres my listeners will love. relationship between “ “ “ getting the recognition Austin Film Festival, — Hawk Mendenhall, theater and film since and movie lovers. Director of Broadcast/ — Kirkus Review they deserved, so held every October the invention“ of Content, KUT/Austin when they were given since 1993, is for many cinema.”— Backstage the opportunity“ they the social, networking, leaped behind it. educational and — Variety inspirational“ event of the screenwriting year. — Movie Maker 4 2017 FESTIVAL AND CONFERENCE DEMOGRAPHICS GENDER AGE 65 & over (6.23%) 18-24 (13.42%) JASON SEGEL —OVER— — OVER— — OVER— FEMALE 50-64 17 & 53% (20.23%) under (2.75%) 25,000 9,400 5,000 MALE ATTENDEES SCRIPTS SUBMITTED FILMS SUBMITTED TO THE FILM 47% ANNUALLY TO THE SCREENPLAY “ I remember starting 25-34 COMPETITION COMPETITION 35-49 (28.5%) (28.87%) out as a writer, writing something I believed in, then having no ETHNICITY INCOME EDUCATION idea what to do next. 200 180 AFF has created an American Indian (1%) 25K & less (18.54%) (.25%) Unfinished H.S. WORKING SCREENWRITERS, FILMS PREMIERED DIRECTORS, PRODUCERS, AT THE FESTIVAL environment that helps Asian (5.53%) 20-29k (9.16%) H.S./GED (5.89%) AGENTS AND MANAGERS EACH YEAR IN ATTENDANCE find an answer to that Black (5.55%) 30-39k (10.14%) Post-secondary (7.47%) question, and I was 40-59K (17.41%) Latino/Hispanic (11.43%) honored to participate. Bachelor’s Degree (53.36%) Multi-racial (5.49%) 60-79k (12.36%) Also, the food in Austin White (69.23%) 80-100k (10.46%) Graduate Degree (30.21%) is delicious. ” 100k & over (21.94%) 8 4 Other (1.76%) PhD (2.82%) —Jason Seg el, W riter DAYS OF DAYS OF FILMS PANELS Forgetting Sarah Marshall — Based on 2016 Festival numbers — 5 TELEVISION, RADIO, “ If you haven’t already discovered Austin Film Festival’s PBS show O n & PODCAST Story, you’re missing out on a treasure trove of excellent videos from former AFF panels with screenwriters and directors.” —Christopher Boone, No Film School LARRY WILMORE “ On Story is film school in a box, a lifetime’s worth of filmmaking knowledge The On Story project brings 23 years of content— squeezed into half hour thousands of hours of audio and video recordings packages.” —Kenneth Turan, of the greatest storytellers in film and television— LA Times Film Critic to a national audience via PBS television and JULIA STILES, AMERICA FERRERA, AND ERINN HAYES public radio broadcast and digital podcast with opportunities for brands to align with each exclusive story and wide demographic of listeners. The series consists of a variety of entertaining and informative programs presented in different media platforms to give viewers an inside look at the creative process behind the nation’s most popular and critically acclaimed films and television shows. CALLIE KHOURI, SUSAN SARANDON, VINCE GILLIGAN, BARRY JOSEPHSON, AND JONATHAN DEMME 6 ON STORY “ On Story will do for Austin film what Austin City Limits did for Austin music.” DEMOGRAPHICS —Bill Stotesbury, KLRU CEO GENDER AGE ON STORY REACH 55+ (8.84%) TV: 88% of US PBS Markets Major Cities: Austin, Dallas, Houston, 18-24 Los Angeles, New York, San Francisco, Portland, 45-54 (31.29%) Podcast: Over 1,000,000 downloads! (8.84%) Las Vegas, New Orleans, Chicago, Philadelphia, FEMALE 13 markets, including Austin, 63.27% Radio: Boston, St. Louis, Miami, Washington, D.C, 35-44 Nashville, and Cleveland! MALE (17.69%) and many more! 36.73% 25-34 WA (33.33%) ME NH (17 & under accounts (13.09%) VT MT ND for less than .1%) OR MN ID WI SD NY MA WY MI CT RI IA PA NE EDUCATION INCOME ETHNICITY NJ NX IN OH DE IL WV High School (6.8%) (4.08%) CO MD 25K & less (27.21%) Asian CA UT MO VA KS KY Post-Secondary (2.72%) 25k-49k (21.77%) Black (4.08%) NC TN Bachelor’s Degree (72.1%) 50k-74k (19.73%) (23.13%) AZ OK SC Hispanic NM AR Graduate Degree (16.33%) 75K to 99K (10.20%) White (63.95%) AL GA On Story TV MS TX On Story Radio Four YearPhD (55.03%) (2.04%) 100k-199k (17.69%) Other (4.76%) LA New On Story TV stations AK 200k & over (3.4%) FL HI — Demographics from Libsyn Survey — 7 ON STORY: TV, RADIO, AND “ I love this festival. It PODCAST SPONSORSHIP showed …the first feature film I directed a long time The Ape PRESENTING SPONSOR PARTNER SPONSOR PARTICIPATING SPONSOR ago called . This is • TV and Radio sponsorship full series • TV or Radio 10 individual episodes • TV or Radio 5 individual episodes actually where I reunited package bundle sponsorship package sponsorship package with Judd Apatow and • Sponsorship category exclusivity across • Sponsorship category exclusivity across • Participating sponsor thank you we started talking about broadcast/digital series broadcast/digital series mention pre-interview doing a new project after • Visual branding/product placement • Visual branding/product placement • Digital click-through to sponsor site Freaks and Geeks during the interview during the interview and Pineapple • Inclusion in show title in digital posts • Inclusion in show title in digital posts ended up making • Presenting sponsor thank you mention • Partner sponsor thank you mention Express and that happened pre-interview pre-interview all at this festival. ” • Digital click-through to sponsor site • Digital click-through to sponsor site —James Franco, Actor 127 Hours, Spider-Man, JONATHAN DEMME AND JENNY LUMET AND JAMES FRANCO AND PAUL THOMAS ANDERSON ED SOLOMON ROBERT DUVALL JUDD APATOW 8 BRANDED EVENTS “ I haven’t been to that many festivals. I go to a couple of big ones that serve as film markets around the world. This one (Austin Film Festival) is really about creativity, about trying to help people find their voice. You sense it. There’s a spirit of camaraderie that’s palpable. And it’s fun.” —Ron Howard, Director A Beautiful Mind, Apollo 13 JOHN SINGLETON, NORMAN LEAR, MICHAEL KEATON AND CHRIS COOPER, AND BRIAN HELGELAND RON HOWARD Austin Film Festival offers a wide variety Austin Film Festival film theaters offer of sponsorship opportunities to engage a unique opportunity to engage Festival our national demographic of entertainment attendees while aligning with both new industry professionals including: film premieres and legedary screenings • Private media lounge branding and the movie-going experience. • Social media engagement activation OPPORTUNITIES FOR BRAND • Subject specific panel presentation SPONSORSHIP INCLUDE: & participation • Marquee and lobby branding & displays • Attendee activity programming • Pre-film trailer advertising THOMAS HADEN CHURCH, WILL FERRELL, AND LINDA CARDELLINI • Social good documentary hosting 9 BRANDED “ Winning at AFF was an honor and a thrill, and it was the cherry on top of an already amazing experience.
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