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Home , Austin Film Festival, Issa Rae

SPONSORSHIP OPPORTUNITIES

October 22–October 29, 2020

1 ABOUT THE MISSION Austin Film Festival furthers the art and craft of FESTIVAL storytelling by inspiring and championing the work of writers, filmmakers, and all Austin Film Festival is a 27-year- It was the first event of its kind to agents and screenwriters together artists who use written and visual language to tell a story. old arts organization serving over bring professional and amateur to foster the sale of screenplays and 20,000 people annually with year- screenwriters (and now filmmakers) launch long-term successful careers. round programming, film and together to celebrate the role of Hundreds of writers’ groups, screenplay competitions, a young the screenplay in filmmaking and services and festivals have followed filmmakers program, and, what it discuss the considerable creative the Conference’s model over the is probably best known around the possibilities of writing for film and past ten years, reinforcing the world for, its annual October television. Equally important, the value of its continuing mission to Austin Film Festival & Conference. Conference assembled producers, recognize the art of screenwriting.

NORMAN LEAR

“ There is no city like Austin and no people like those who live there. Both are as warm and welcoming as they are youthful in spirit and endlessly entertaining.” —, Writer ISSA RAE JAY AND MARK DUPLASS 2 2019 FESTIVAL AND CONFERENCE DEMOGRAPHICS

GENDER AGE 65 & FEMALE over 18-24 45% (11.76%) (10.01%) — — — — 50-64 OVER — APPROX— OVER MALE (21.99%) 17 & under 45% (1.29%) 35,000 12,000 6,300 SIQI SONG ATTENDEES SCRIPTS SUBMITTED FILMS SUBMITTED PREFER NOT TO ANNUALLY TO THE SCRIPT TO THE FILM ANSWER 25-34 COMPETITIONS COMPETITION 35-49 (24.86%) 10% (24.82%) “I’m thrilled to see SISTER being shortlisted for the Oscars®! It has been a ETHNICITY INCOME EDUCATION great year for the film — OVER— since its premiere at Austin

Film Festival and received American Indian or Alaska native 20K & less (11.99%) Other (0.55%) 185 (0.16%) 600 FILMS SCREENED its first Oscar®-qualifying WORKING SCREENWRITERS, AT THE FESTIVAL 20-29k (8.75%) award. SISTER would not Asian (4.51%) H.S./GED (4.88%) DIRECTORS, PRODUCERS, AGENTS, MANAGERS, AND FILMMAKERS have gone this far without African American (5.88%) 30-39k (1.45%) IN ATTENDANCE Post-secondary (5.61%) AFF.” —Siqi Song, Latino/Hispanic (9.41%) 40-59K (14.14%) Bachelor’s Degree (48.30%) 2018 winner of the Jury Award Multi-racial (4.79%) 60-79k (11.84%) Graduate Degree (33.95%) White (64.24%) 80-100k (10.57%)

Other (2.46%) 100k & over (21.54%) PhD (4.05%) 8 4 DAYS OF DAYS OF FILMS Prefer not to answer (8.52%) Prefer not to answer (19.73%) Prefer not to answer (2.67%) PANELS 3 — Based on 2019 Festival numbers — BRANDED EVENTS

“ I haven’t been to that many festivals. I go to a couple of big ones that serve as film markets around the world. This one (Austin Film Festival) is really about creativity, about trying to help people find their voice. You sense it. There’s a spirit of camaraderie that’s palpable. And it’s fun.” —, Director A Beautiful Mind, Apollo 13

JOHN SINGLETON, NORMAN LEAR, MICHAEL KEATON AND , AND RON HOWARD

Austin Film Festival offers a wide variety Austin Film Festival film theaters offer of sponsorship opportunities to engage a unique opportunity to engage Festival our national demographic of entertainment attendees while aligning with both new industry professionals including: film premieres and legedary screenings • Private media lounge branding and the movie-going experience.

• Social media engagement activation OPPORTUNITIES FOR BRAND • Subject-specific panel presentation SPONSORSHIP INCLUDE: & participation • Marquee and lobby branding & displays • Attendee activity programming • Pre-film trailer advertising THOMAS HADEN CHURCH, WILL FERRELL, AND LINDA CARDELLINI • Social good documentary hosting

9 BRANDED “ Winning at AFF was an honor and a thrill, and it was the cherry on top of an already amazing experience. I learned so much at the festival, from the EVENTS spectacular panelists as well as the other writers and filmmakers in attendance. One of my projects in LA was fast-tracked after I won, and I found a great writing partner! No doubt about it—AFF is food for the writer’s soul.” —Louise Rozett, 2016 Sitcom Pilot Winner

Austin Film Festival also plays host to a series of nightly events that offer sponsors the opportunity to entertain attendees in an intimate setting while having title/host ownership of the festivities.

OPPORTUNITIES INCLUDE: • Individual or nightly series event hosting

• Branded award presentation or TONY HALE AND JASON SCHWARTZMAN event honorees ANNA CAMP AND CLAIRE DANES LOUISE ROZETTE • University/college program hosting • In-event panel programming/ speaking opportunities • Product event integration & display • Screenplay and Film Competition Award sponsors

BROOKLYN DECKER AND MARTA KAUFFMAN 10 BRANDED EVENTS

Austin Film Festival hosts a variety of established events during the festival each year with opportunities for brand hosting, onsite activation, and integrated visibility among Film Festival badge holders.

THESE EVENTS INCLUDE: • Film & Food Fundraising Party • Hair of the Dog Brunch • Austin Film Commission • On Story Celebration Opening Night Reception • Festival Film Pass Party • Writers Guild of America (WGA) • Austin Film Festival’s West Late Night Welcome Party Closing Night Celebration • Film Texas BBQ Supper • Private Media Lounge Branding • Filmmakers Happy Hour • Social Media Engagement • Awards Luncheon presented by Activation AKR Foundation “ AFF is a brilliantly run, prestigious film festival. Having your • Subject Specific Panel • Screenwriters Happy Hour Presentation & Participation screenplay placed or winning means something in the film and TV business around the world. The movers and shakers • Pitch Finale Party • Attendee Activity Programming sit up and take note. And this is the ONLY reason I am in LA • Heart of Film Conference Party right now taking meetings with agents, managers, production companies—people who can get my script made, realize my dreams and ambitions.” —Shani Grewal, 2015 Horror Screenplay Award Winner for 77 Minutes

11 FESTIVAL SPONSORSHIP “ A writer’s film festival, that may be the best idea ever. It’s magical…It’s the best film festival in the world.” —, Writer Star Wars: Episode V – PACKAGES The Empire Strikes Back, Star Wars: Episode VI – , Star Wars: Episode VII,

ON STORY TV & RADIO PARTICIPATING SPONSOR PARTNER SPONSOR INDIVIDUAL EVENT PRESENTING SPONSOR • TV or radio 5 individual • Panel title host/participant SPONSORSHIP PACKAGES episodes sponsorship package • TV and radio sponsorship • Night time event co-host PANEL TITLE & PARTICIPANT full series package bundle • Participating Sponsor thank you • Multi-theater lobby branding/display SPONSOR mention pre-interview • Sponsorship category exclusivity • On Story TV & radio 5 episodes MEDIA LOUNGE SPONSOR across broadcast/digital series • Digital click-through to sponsor site partner sponsor • Visual branding/product • Film premiere or screening co-host NIGHT TIME INDIVIDUAL OR placement during the interview AUSTIN FILM FESTIVAL SERIES EVENT SPONSOR PARTICIPATING SPONSOR • Inclusion in show title in digital posts PRESENTING SPONSOR FILM PREMIERE/SCREENING • Night time event branded • Presenting Sponsor thank you • Branded inclusion in festival media ONE OR MULTI-THEATER display presence mention pre-interview lounge or social media activation SPONSOR • One theater lobby branding/display • Digital click-through to sponsor site • Night time event host FESTIVAL ATTENDEE • Multi-theater marquee and lobby • On Story TV & radio 2 episodes ACTIVITY SPONSOR PARTNER SPONSOR branding/display participating sponsor (yoga, meditation, exercise, • TV or radio 10 individual • On Story TV & radio 10 episodes transportation shuttles, etc.) episodes sponsorship package presenting sponsor INDIVIDUAL AWARD • Sponsorship category exclusivity • Film premiere or screening co-host PRESENTATION SPONSOR across broadcast/digital series ++ Branded inclusion in pre-film trailer • Visual banding/product placement during the interview • Inclusion in show title in digital posts • Partner Sponsor thank you mention To discuss sponsor opportunities and a package that works best for you pre-interview and your brand, please contact [email protected] • Digital click-through to sponsor site 12 TELEVISION, RADIO, “ If you haven’t already discovered Austin Film Festival’s PBS show O n & PODCAST Story, you’re missing out on a treasure trove of excellent videos from former AFF panels with screenwriters and directors.” —Christopher Boone, No Film School

LARRY WILMORE

“ On Story is film school in a box, a lifetime’s worth of filmmaking knowledge The On Story project brings 26 years of content— squeezed into half hour thousands of hours of audio and video recordings packages.” —Kenneth Turan, of the greatest storytellers in film and television— LA Times Film Critic to a national audience via PBS television, public , , radio broadcast and digital podcast with AND RACHEL BOSTON opportunities for brands to align with each exclusive story and wide demographic of listeners. The series consists of a variety of entertaining and informative programs presented in different media platforms to give viewers an inside look at the creative process behind the nation’s most popular and critically acclaimed films and television shows.

CALLIE KHOURI, , ,

6 ON STORY “ On Story will do for Austin fim what Austin City Limits did for Austin music.” DEMOGRAPHICS —Bill Stotesbury, KLRU CEO

GENDER AGE ON STORY REACH 55+ : 85% of US PBS Markets (8.84%) TV MAJOR CITIES: Austin, Dallas, Houston, 18-24 , New York, San Francisco, Portland, 45-54 (31.29%) PODCAST: Over 1,000,000 downloads (8.84%) Las Vegas, New Orleans, Chicago, Philadelphia, MALE RADIO: 11 markets, including Austin, Boston, St. Louis, Miami, Washington, D.C, and 35-44 Nashville, and Kodiak many more. FEMALE (17.69%)

25-34 WA (33.33%) ME NH (17 & under accounts (13.09%) VT MT ND for less than .1%) OR MN ID WI SD NY MA WY MI CT RI IA PA NE EDUCATION INCOME ETHNICITY NJ NX IN OH DE IL WV High School (6.8%) (4.08%) CO MD 25K & less (27.21%) Asian CA UT MO VA KS KY Post-Secondary (2.72%) 25k-49k (21.77%) Black (4.08%) NC TN Bachelor’s Degree (72.1%) 50k-74k (19.73%) (23.13%) AZ OK SC Hispanic NM AR

Graduate Degree (16.33%) 75K to 99K (10.20%) White (63.95%) AL GA On Story TV MS TX On Story Radio Four YearPhD (55.03%) (2.04%) 100k-199k (17.69%) Other (4.76%) LA New On Story TV stations AK 200k & over (3.4%) FL

HI — Demographics from Libsyn Survey — 7 ON STORY: TV, RADIO, AND “ I love this festival. It PODCAST SPONSORSHIP showed …the first feature film I directed a long time PRESENTING SPONSOR PARTNER SPONSOR PARTICIPATING SPONSOR ago called The Ape. This is • TV and Radio sponsorship full series • TV or Radio 10 individual episodes • TV or Radio 5 individual episodes actually where I reunited package bundle sponsorship package sponsorship package with Judd Apatow and • Sponsorship category exclusivity across • Sponsorship category exclusivity across • Participating sponsor thank you we started talking about broadcast/digital series broadcast/digital series mention pre-interview doing a new project after • Visual branding/product placement • Visual branding/product placement • Digital click-through to sponsor site during the interview during the interview Freaks and Geeks and • Inclusion in show title in digital posts • Inclusion in show title in digital posts ended up making Pineapple • Presenting sponsor thank you mention • Partner sponsor thank you mention Express and that happened pre-interview pre-interview all at this festival.” • Digital click-through to sponsor site • Digital click-through to sponsor site —, Writer/ Director The Ape

JONATHAN DEMME AND JENNY LUMET AND JAMES FRANCO AND PAUL THOMAS ANDERSON ED SOLOMON JUDD APATOW

8 PRESS AND MEDIA

PAUL FEIG

“ Austin Film Festival gets it. They figured out 20 years ago that discussing writing with working writers and talking about directing with working directors and asking about production with real producers is as good as any film school. ...to sit in a room with people who are making their livings doing what you hope to do one day is inspiring. It makes ev- erything real.” —, Writer/Director Spy, Ghost- busters (2016), Freaks and Geeks; Director The Heat, Bridesmaids

3 Over the weekend, NBC IN THE entertainment president PRESS Jennifer Salke told a crowd at the Austin Film Festival that the show’s (This Is Us) “AFF is one of the Blending the success might stem few festivals in the quality of voice from a craving for I’ve been a fan of all country that focuses and wisdom found What came to set positivity, according things On Story from on writing, and in creative writing the Austin fest apart to The Hollywood the beginning. As a it’s wonderful that reference books was the number of Reporter. — CNN film buff, this show they’re expanding with some of the screenwriters who are keeps me listening. their program to great screenwriters invited and showcased, As a programmer, include playwriting,” of our time, O n something that isn’t I know that On Story said (Beau) Willimon Story: Screenwriters frequent at other film is a an hour of in a statement. and Their Craft is festivals. Morgan says The four-day Writer’s storytelling that “There’s been a close a welcome gift for screenwriters weren’t Conference at the my listeners will love. relationship between writers of all genres getting the recognition Austin Film Festival, — Hawk Mendenhall, theater and film since and movie lovers. they deserved, so held every October Director of Broadcast/ the invention of — Kirkus Review Content, KUT/Austin when they were given since 1993, is for many cinema.”— Backstage the opportunity they the social, networking, leaped behind it. educational and — Variety inspirational event of the screenwriting year. — Movie Maker

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