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Russian Linguistic Bulletin № 3 (19) ▪ 2019 ▪ September Russian Linguistic Bulletin ISSN 2303-9868 PRINT ISSN 2227-6017 ONLINE Yekaterinburg 2019 RUSSIAN LINGUISTIC BULLETIN ISSN 2313-0288 PRINT ISSN 2411-2968 ONLINE Theoretical and scientific journal. Published 4 times a year. Founder: Sokolova M.V. Editor in chief: Smirnova N.L., PhD Publisher and editorial address: Yekaterinburg, Akademicheskaya St., Bldg. 11A, office 4, 620137, Russian Federation Email: [email protected] Website: www.rulb.org 16+ Publication date 16.09.2019 № 3 (19) 2019 Signed for printing 11.09.2019 September Circulation 100 copies. Price: free. Order # 201890. Printed from the original layout. Printed by "A-Print" typography 620049, Yekaterinburg, Ln. Lobachevskogo, Bldg. 1. Russian Linguistic Bulletin is a peer-reviewed scholarly journal dedicated to the questions of linguistics, which provides an opportunity to publish scientific achievements to graduate students, university professors, persons with a scientific degree, public figures, figures of culture, education and politicians from the CIS countries and around the world. The journal is an open access journal which means that everybody can read, download, copy, distribute, print, search, or link to the full texts of these articles in accordance with CC Licence type: Attribution 4.0 International (CC BY 4.0). Certificate number of registration in the Federal Supervision Service in the Sphere of Communications, Information Technology and Mass Communications: ПИ № ФС 77 – 58339, ЭЛ № ФС 77 – 73011 Editorial board: Rastjagaev A.V. PhD in Philology, Moscow City University (Moscow, Russia) Slozhenikina Ju.V. PhD in Philology, Moscow City University (Moscow, Russia) Shtreker N.Ju. PhD in Pedagogy, PhD in Philology, Kaluga State Pedagogical University (Kaluga, Russia) Levickij A.Je. PhD in Philology, Moscow State University (Moscow, Russia) Alikaev R.S. PhD in Philology, Kabardino-Balkarian State University (Nalchik, Russia) Erofeeva E.V. PhD in Philology, Perm State University (Perm, Russia) Ivanov A.V. PhD in Philology, State Linguistic University of Nizhny Novgorod (Nizhny Novgorod, Russia) Magirovskaja O.V. PhD in Philology, Siberian Federal University (Krasnoyarsk, Russia) Kyuchukov H. PhD in Philology, Magdeburg-Stendal University of Applied Sciences (Stendal, Germany) Umnyashkin A.A. MD, professor, PhD in Philology, Director of the Center for Study of Ancient and Modern Languages of Azerbaijan (Baku, Azerbaijan) Moradi H. PhD, Lecturer, Shahid Chamran University of Ahvaz, (Ahzav, Iran) Yekaterinburg 2019 RUSSIAN LINGUISTIC BULLETIN 3 (19) 2019 Table of Contents SOCIOLINGUISTICS. USAGE OF LANGUAGE (UDC 81`27) Israa F.A., Nareeman J.R. A COMPARATIVE STUDY OF THE USED PERSUASIVE TECHNIQUES BETWEEN WOMEN AND MEN’S YOUTUBE ADVERTISEMENTS OF PERFUME MARKETING ...................................................................................... 4 LITERATURES OF INDIVIDUAL LANGUAGES AND LANGUAGE FAMILIES (UDC 821) Januzi M. ALBANIAN POETRY OF LOW COMMUNICATION ..................................................................................................... 13 Januzi M. THE HISTORY OF THE ALBANIAN LITERATURE (1983) PUBLISHED BY THE ACADEMY OF SCIENCE OF ALBANIA ........................................................................................................................................................................... 16 Totaj G. NOVELS OF FATOS KONGOLI ....................................................................................................................................... 20 Sura M.N. A STYLISTIC ANALYSIS OF SUHAIR HAMMAD’S WHAT I WILL ........................................................................... 25 Kapllanaj Z. THE NOVEL NOBODY’S SONS BY REXHEP QOSJA ................................................................................................... 31 LINGUISTICS AND LANGUAGES (UDC 81) Bayramova G.M. SEMIO-COGNITIVE APPROACH TO METONYMY ..................................................................................................... 35 Yaroslavtseva E.F. MAIN PROBLEMS AND FEATURES OF MODERN VARIANTOLOGY OF THE ENGLISH LANGUAGE ............... 38 Bagirzade Z.M. RHETORIC, LINGUISTICS AND STYLISTICS .............................................................................................................. 41 Shilikov S.I. LETTERS AND THEIR COMBINATIONS REPRESENTING ENGLISH DIPHTHONGS IN WRITING ..................... 44 THEORY OF SIGNS. THEORY OF TRANSLATION. STANDARDIZATION. USAGE. GEOGRAPHICAL LINGUISTICS (UDC 81`2) Sergienko D.V. CORRECT PLACEMENT OF LOGICAL STRESS IN A SENTENCE WITH A REVERSE WORDS ORDER IN TRANSLATION FROM RUSSIAN TO KOREAN LANGUAGE...................................................................................... 48 ALBANIAN LANGUAGE (UDC 811.18) Hatixhe H. RESEAECHERS H. BARIC, P. SKOK, R. KATIQIC, E. ÇABEJ, ON THE ORIGIN OF ALBANIAN LANGUAGE AND ALBANIAN AUTOCHTHONY ................................................................................................................................. 52 Breznica Pllana A., Pllana S. OVERVIEW OF A CENTURY’S DEVELOPMENT OF ALBANIAN LINGUISTICS ..................................................... 56 Pllana G., Pllana S. THE IMPACT OF DIFFERENT EXTRA-LINGUISTIC AND INTRA–LINGUISTIC FACTORS OF CONTEMPORARY ALBANIAN TECHNICAL TERMINOLOGY ................................................................................. 61 RUSSIAN LINGUISTIC BULLETIN 3 (19) 2019 SOCIOLINGUISTICS. USAGE OF LANGUAGE (UDC 81`27) DOI: https:// doi.org/10.18454/RULB.2019.19.3.8 СРАВНИТЕЛЬНОЕ ИССЛЕДОВАНИЕ МЕТОДОВ УБЕЖДЕНИЯ, ИСПОЛЬЗОВАННЫХ В ЖЕНСКОЙ И МУЖСКОЙ РЕКЛАМЕ ПАРФЮМЕРИИ НА YOUTUBE Научная статья Исраа Ф.А.1 *, Нариман Д.Р.2 1, 2 Багдадский университет, Колледж для женщин, Багдад, Ирак * Корреспондирующий автор (israafaisal119[at]gmail.com) Аннотация В настоящей статье представлен сравнительный анализ методов убеждения, использованных в коммерческой рекламе женских и мужских парфюмов, проведенный с социально-прагматической точки зрения. Отобранные рекламные ролики принадлежат шести международным брендам парфюмерии, а именно: Dior, Dolce & Gabbana (женские духи), Chanel № 5, Davidoff, Hugo Boss и Tom Ford (мужские духи). Метод этой статьи представляет собой сочетание двух социолингвистических наблюдений и двух прагматических моделей. Социолингвистические наблюдения фокусируются на гендерных различиях в выборе цветовых терминов, прилагательных, ограничителей и тем для публичных дискуссий. Прагматичные модели концентрируются на случаях несоблюдения максим Грайса и скрытых стратегий теории вежливости. Анализ показывает, что социально-прагматические методы убеждения, использованные в рекламных роликах женской парфюмерии, отличаются от методов, использованных в рекламе мужской парфюмерии. Это доказывает, что язык женской коммерческой парфюмерии отличается от языка мужской парфюмерии с социально-прагматической точки зрения. Ключевые слова: коммерческая реклама, убеждение, прагматические кейсы и стратегии, социолингвистические аспекты, женщины, мужчины. A COMPARATIVE STUDY OF THE USED PERSUASIVE TECHNIQUES BETWEEN WOMEN AND MEN’S YOUTUBE ADVERTISEMENTS OF PERFUME MARKETING Research article Israa F.A.1, Nareeman J.R.2 1, 2 College of Education for Women, Baghdad University, Iraq * Corresponding author (israafaisal119[at]gmail.com) Abstract The current paper presents a compartive examination of the persuasive techniques exploited in the commercial advertisements of women’s and men’s perfume from the socio-pragmatic perspective. The selected commercials advertisements are taken from six international brands of perfume namely: Dior, Dolce & Gabbana (women’s perfume), Chanel No.5, Davidoff, Hugo Boss and Tom Ford (men’s perfume). The method of this paper is a combination of two sociolinguistic observations and two pragmatic models. The sociolinguistic observations focus on the gendered differences in the choice of colour terms, adjectives, hedges and the topics of public discussions. The pragmatic models concentrate on the cases of not-observing Grice’s maxims and the off record strategies (OFR) of politeness theory. The analysis reveals that the socio-pragmatic persuasive techniques examined in the commercials of women's perfume are different from those employed in the commercials of men's perfume. This shows that the language of women's commercial perfumes is socio-pragmatically distinctive from that of men's perfumes. Keywords: commercial advertisements, Persuasion, pragmatic cases and strategies, sociolinguistic aspects, women, men. Introduction The study of persuasion as an effective phenomenon can be traced back to the Aristotalian time. Aristotle uses the word "Rhetoric" as a refrential word for the persuasive techniques. In this respect, he introduces three modes of persuasion which are: reasonable mode, ethical mode and emotional mode. Those three modes are linguistically labelled as "logos", "ethos" and "pathos" (Mayuuf, 2015). Notwithstanding, contemporary linguists have introduced variant definitions for the word persuasion. For instance, Fotheringham (1996) defines persuasion as the process which aims to create certain effects in the addressee’s mind in order to fufill the speaker’s purposes (Altikriti, 2010). Due to the purposeful importance of persuasion as a linguistic technique; persuasion is used as an influential instrument in the political, social, religious and economic speeches. In advertisements as a marketing tool to promote products or services, persuasion plays a noticeable role in the process of producing impressive
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