1
Monthly Performance Pack May 2011
Dan Maynard, Publicist, BBC iPlayer BBC Communications T. 020 8008 5294 | M. 07912 583654 | E. Daniel.Maynard@bbc.co.uk
Please refer to slide 6 for guide footnotes. 2 Monthly summary – May 2011
• In May 2011 the BBC iPlayer received 159 million requests for TV and radio programmes in total.
• In particular weekly user numbers were strong this month. The week of 9th May delivered a new record of 7.2 million online users in one week (excludes Virgin Media cable).
• The Apprentice and Doctor Who dominated the top ten most-requested TV episodes this month. It was also a strong month for factual content - including Louis Theroux: Miami Mega Jail, new series Inside the Human Body and Panorama: The Death of Bin Laden – as well as entertainment, including Russell Howard, the Eurovision Song Contest and Psychoville. New dramas The Shadow Line and Exile were also in the top 20.
• For audio, Radio 4’s The Unbelievable Truth delivered the most requested radio episode this month, and The News Quiz was also popular as usual. Football coverage featured highly, as well as Radio 1 programmes, including Trevor Nelson’s announcement of BBC Radio 1's Hackney Weekend 2012, and coverage of the Radio 1 Big Weekend in Carlisle.
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Please refer to slide 6 for guide footnotes. 3 Index Page
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media cable service
BBC iPlayer received 159 million requests for TV and radio programmes across all platforms in May 2011.
Virgin Media cable TV requests
Online TV requests 162 160 159 145 148 Online radio requests 139 141 141 25 25 25 130 23 123 24 120 118 119 23 23 114 116 117 114 114 24 107 20 20 97 20 18 17 17 21 21 19 20 87 85 87 19 78 81 18 76 76 101 96 97 69 17 16 94 16 86 90 85 62 15 16 77 84 15 15 67 73 68 69 70 70 14 60 65 68 66 15 53 45 43 45 37 37 39 37 36 31 38 32 33 30 33 31 31 32 32 35 32 33 37 27 24 25 25 26 25 26 26 29 28 30 27 28 28
16 18
Millions of requests of Millions
Jul Jul
Apr Jun Apr Jun Apr
Feb Mar Oct Feb Mar Oct Feb Mar
Aug Nov Dec Aug Sep Nov Dec
May May May
Sept
Jan Jan 09 Jan 10 Jan-11
Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media cable service All platforms and devices saw an increase in requests month-on-month, following the dip caused by April’s sunny weather and bank holidays. (Please note: the increase in mobile requests in March was due to a measurement problem fix.)
* See slide 6 for Number of requests (millions) % of requests information on other devices 162 160 159 3% 4% 145 148 Other devices 16% 14% 17% 17% 17% 17% 16% 16% 16% 15% 16% 139 141 141 16% 16% 25 25 130 25 6% 23 7% 7% 7% 6% 6% 5% 7% 7% 6% 6% 24 Virgin cable 6% 6% 117 119 23 11 9 114 114 24 23 9 20 10 8 10 17 21 8 9 Games consoles 8 19 20 7 8 8 7 Computers
73% 73% 70% 69% 71% 71% 73% 72% 72% 72% 70% 67% 68% 116 112 107 107 Tablets 103 104 94 95 99 86 80 83 81 Mobile devices
TOTAL 2% 2% 2% 2 2 3 3 1% 5% 5% 5% 5% 5% 5% 5% 5% 5%
6 6 6 6 5 6 5 5 6 5 8 8 8 4% 3% 4% 3%
Jul
Jul
Jun Apr
Oct Nov
Feb Mar
Aug Sep Dec
Jun Apr
Oct Nov
May May
Feb Mar
Aug Sep Dec
May May
Jan Jan 11 Jan Jan 11
Virgin Media cable data arrives later than online stats, so the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
Other Devices = category currently contains all IPTV including Freesat, Freeview, BT Vision, iDCP, Blue Ray, Virgin TiVo as well as connected networked music players such as Sonos NB: There were technical problems measuring iPhone/iPod Touch requests over Nov 10 to Feb 11, resulting in undercounting. Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report
These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s cable TV service - all is for the online BBC iPlayer, available via computers / handheld devices / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests
In May 2011 BBC iPlayer received a total of 133 million online requests – 97m for TV content and 37m for radio.
150 Radio Requests 136 134 133 125 118 121 118 125 115 TV Requests 110 35 . 38 37 101104 32 101 99 100 98 32 93 95 94 32 33 100 89 31 33 79 30 32 30 34 31 28 71 71 28 27 29 75 69 29 63 65 61 61 26 54 47 26 25 26 25 50 27 24 25 101 96 97 18 94 84 86 90 85 16 77 Monthly Requests (millions) 73 68 69 67 70 68 70 66 60 65 25 53 39 45 43 44 31 36 37 37 37
0
Jul Jul
Apr Jun Apr Jun Apr
Oct Oct
Feb Mar Feb Mar Feb Mar
Sep Dec Sep Dec
Aug Nov Aug Nov
May May May
Jan Jan 09 Jan 10 Jan 11
Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests
The average daily request number was 4.3 million across May 2011 – 1.2 million per day for radio programmes and 3.1 million for TV programmes.
TV Requests Radio Requests
5 4.5 4.4 4.3 4.3
. 3.9 3.9 3.9 4 3.7 1.1 1.1 3.5 3.5 3.5 1.2 3.3 1.2 3.2 3.2 3.1 3.2 3.1 1.1 1.0 1.1 3.0 3.0 1.0 3 2.7 1.1 1.0 1.1 1.0 2.4 1.0 1.1 0.9 1.0 0.9 0.9 2.3 2.2 1.0 2.0 2.0 2.1 2.0 1.9 0.9 2 1.7 0.9 0.8 0.8 0.8 0.8 3.3 3.3 0.7 0.9 0.8 3.1 3.1 2.9 0.6 2.7 2.9 2.8 2.5 2.4 2.5 2.2 2.2 2.3 2.2 2.3 2.2 1 2.0 2.1 1.7
Average Daily Requests (millions) Requests Daily Average 1.4 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2
0
Jul Jul
Jun Oct Jun Oct
Feb Mar Apr Feb Mar Apr Feb Mar Apr
Dec Dec
May Sep Nov May Sep Nov May
Aug Aug
'Jan 10 'Jan 11 'Jan 'Jan-09
Please refer to slide 6 for guide footnotes. 9 Average daily BBC iPlayer users
May 2011 saw an average of 1.7 million users per day, with 1.3m for TV content only, 0.4m for radio only content and 0.03m using both.
1.8 1.8 1.7 Users of Radio Only 1.7 1.7 1.5 1.6 1.5 1.5 Users of Both 1.5 0.3 0.3 0.4 0.4 1.4 1.4 Users of TV Only 1.3 1.3 1.4 1.3 1.3 0.3 0.1 1.3 0.3 0.4 0.03
1.2 1.2 1.2 1.2 0.3 0.1 0.1 . 0.3 1.2 0.3 0.3 0.1 1.1 0.3 0.1 0.03 0.3 0.3 0.3 0.1 0.3 0.3 1.0 0.3 0.1 0.3 1.0 0.9 0.1 0.1 0.1 0.9 0.1 0.0 0.8 0.8 0.3 0.1 0.1 0.0 0.1 0.8 0.8 0.8 0.8 0.1 0.3 0.8 0.3 0.3 0.0 0.3 0.2 0.3 0.2 0.3 0.0 1.4 1.3 0.3 0.0 1.3 1.3 0.6 0.0 0.0 0.0 1.2 1.1 1.2 User agents (millions) 0.0 0.0 0.0 1.1 0.0 1.0 1.0 1.0 1.0 0.9 0.9 0.9 0.9 0.9 0.9 0.9 0.4 0.7 0.6 0.5 0.5 0.6 0.6 0.5 0.5 0.5 0.5 0.2
0.0
Jul Jul
Apr Jun Apr Jun Apr
Oct Oct
Feb Feb Feb
Mar Aug Sep Dec Mar Aug Sep Dec Mar
Nov Nov
May May May
Jan-09 Jan-10 Jan-11
Please refer to slide 6 for guide footnotes. 10 Weekly BBC iPlayer requests - latest 6 months
Weekly requests peaked at 31m this month, during the week of 9-15 May, driven by a variety of content including the new series of The Apprentice (see next slide for more details).
TV Requests Radio Requests
35 32 32 31 31 32 31 31 31 31 31 31 30 30 30 29 30 29 29 30 28 28 28 27 28 28 7.8 9.2 26 26 7.9 8.2 . 8.1 7.7 8.1 8.1 8.0 8.4 8.9 8.2 8.6 8.4 7.9 25 8.6 5.4 8.6 7.9 8.3 8.3 6.9 7.8 8.5 6.1 7.4 20
15
24.5 22.4 22.4 22.7 23.3 23.0 23.3 23.1 22.6 23.2 22.4 21.8 22.1 21.3 21.7 21.9 20.4 20.2 20.0 20.3 21.1 20.9
10 19.4 19.6 19.2 18.8 Weekly Requests (millions)
5
0
03 Jan03 Jan10 Jan17 Jan24 Jan31 Apr 04 Apr 11 Apr 18 Apr 25
07 Feb07 Feb14 Feb21 Feb28 Mar 07 Mar 14 Mar 21 Mar 28
06 Dec 06 Dec 13 Dec 20 Dec 27
02 May 02 May 09 May 16 May 23 '29-Nov
Please refer to slide 6 for guide footnotes. 11 Weekly BBC iPlayer users – latest 6 months
Weekly user numbers were high this month, with the week of 9th May seeing 7.2m, a new record for the service. This was driven by a variety of content attracting different types of users, including the new series of The Apprentice, The Eurovision Song Contest and Panorama: The Death of Bin Laden.
10 Users of Radio Only Users of Both Users of TV Only 8 7.2 7.0 7.0 7.1 7.1 6.8 6.9 6.9 6.8 6.8 6.6 6.6 6.6 6.7 6.7 6.7
. 6.5 6.5 6.5 6.3 6.3 6.4 6.1 6.0 5.9 5.8 1.3 1.3 1.2 1.2 1.5 1.6 1.5 1.5 1.3 1.3 1.3 6 1.3 1.3 1.2 1.9 1.6 1.0 1.2 1.7 1.6 1.4 1.5 1.3 0.4 0.5 0.2 0.2 0.2 1.2 1.0 0.5 0.5 0.4 0.5 1.4 0.4 0.5 0.4 0.5 0.5 0.2 0.2 0.5 0.4 0.3 0.2 0.4 0.4 0.2 0.5 0.4 0.2
4 User agents (millions) 5.3 5.3 5.3 5.3 5.3 4.9 4.8 4.9 5.1 5.1 5.1 4.9 4.9 5.0 4.9 4.9 4.4 4.4 4.7 4.7 4.7 4.6 4.7 4.4 2 4.3 4.2
0
03 Jan03 Jan10 Jan17 Jan24 Jan31 Apr 04 Apr 11 Apr 18 Apr 25
07 Feb07 Feb14 Feb21 Feb28 Mar 07 Mar 14 Mar 21 Mar 28
06 Dec 06 Dec 13 Dec 20 Dec 27
02 May 02 May 09 May 16 May 23 '29-Nov
Please refer to slide 6 for guide footnotes. 12 Requests and average minutes per user per week
On a weekly basis in May, each user of TV on BBC iPlayer requested, on average, 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested over 4 programmes, and streamed around 2.5 hours of radio content.
(We are continuing to investigate the recent dip in radio durations, which is due to measurement issues following the launch of RadioPlayer.)
Average weekly minutes streamed, per user, per week
250 TV minutes Radio minutes
200
* Measurement issues Latest monthly
150 2010 Christmas average = 149 minutes
100 Latest monthly average = 76 minutes
50 Average weekly minutes streamed per user .
0
05 Jul 05 Jul 12 Jul 19 Jul 26
07 Jun 07 Jun 14 Jun 21 Jun 28 Jan03 Jan10 Jan17 Jan24 Jan31 Apr 04 Apr 11 Apr 18 Apr 25
04 Oct 04 Oct 11 Oct 18 Oct 25 Feb07 Feb14 Feb21 Feb28 Mar 07 Mar 14 Mar 21 Mar 28
02 Aug 02 Aug 09 Aug 16 Aug 23 Aug 30 Sep06 Sep13 Sep20 Sep27 Nov01 Nov08 Nov15 Nov22 Nov29 Dec 06 Dec 13 Dec 20 Dec 27
02 May 02 May 09 May 16 May 23 '31-May
Please refer to slide 6 for guide footnotes. 13 BBC iPlayer - top 20 TV episodes, May 2011 Doctor Who and The Apprentice dominated the top ten single episodes this May. It was a strong month for factual content - including the two-part series Louis Theroux: Miami Mega Jail, Inside the Human Body, and Panorama: The Death of Bin Laden – and entertainment also, with Russell Howard, Eurovision and Psychoville. New dramas The Shadow Line and Exile were also in the top 20.
BBC iPLAYER TOP 20 TV EPISODES – ALL BBC iPLAYER TOP 20 TV EPISODES – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode
1 Doctor Who Series 6 Episode 4 1,242,000 1 Doctor Who Series 6 Episode 4 1,242,000
2 Doctor Who Series 6 Episode 3 1,239,000 2 The Apprentice Series 7 Episode 2 1,145,000
3 Doctor Who Series 6 Episode 2 1,206,000 3 Waterloo Road Series 7 Episode 1 884,000
4 The Apprentice Series Episode 2 1,145,000 4 Louis Theroux: Miami Mega Jail Part 1 811,000
5 Doctor Who Series 6 Episode 5 1,104,000 5 Russell Howard's Good News Series 4 Ep7 701,000
6 The Apprentice Series 7 Episode 1 1,069,000 6 Russell Howard Live: Dingledodies 16/12/10 513,000
7 The Apprentice Series 7 Episode 3 1,054,000 7 Inside the Human Body Episode 1 512,000
8 The Apprentice Series 7 Episode 4 900,000 8 EastEnders 03/05/11 505,000
9 Waterloo Road Series 7 Episode 1 884,000 9 Eurovision Song Contest 2011 The Final 385,000
10 Doctor Who Series 6 Episode 6 848,000 10 RH’s Engineering Connections Series 3 Ep 2 380,000
11 Louis Theroux: Miami Mega Jail Part 1 811,000 11 The Pacifier 31/12/07 339,000
12 Waterloo Road Series 7 Episode 2 756,000 12 Psychoville Series 2 Episode 1 325,000
13 Russell Howard's Good News Series 4 Ep7 701,000 13 The Shadow Line Episode 1 320,000
14 Waterloo Road Series 7 Episode 3 688,000 14 It's a Boy Girl Thing 29/04/09 304,000
15 Waterloo Road Series 7 Episode 4 590,000 15 Pirates of the Caribbean: Dead Man's Chest 300,000
16 Russell Howard Live: Dingledodies 16/12/10 513,000 16 Have I Got News for You Series 41 Episode 5 295,000
17 Inside the Human Body Episode 1 512,000 17 Exile Episode 1 286,000
18 EastEnders 03/05/11 505,000 18 Panorama: The Death of Bin Laden 09/05/2011 281,000
19 Louis Theroux: Miami Mega Jail Part 2 494,000 19 Outnumbered Series 3 Episode 1 272,000
20 EastEnders 06/05/11 461,000 20 The Apprentice: You're Fired Series 7 Episode 1 265,000
Please refer to slide 6 for guide footnotes. 14 BBC iPlayer - top 20 radio episodes, May 2011 Radio 4’s The Unbelievable Truth was the most requested radio programme this month, and The News Quiz was also popular as usual. Football coverage featured highly, as well as Radio 1 programmes, including Trevor Nelson’s announcement of BBC Radio 1's Hackney Weekend 2012, and Radio 1 Big Weekend coverage. BBC iPLAYER TOP 20 RADIO EPISODES BBC iPLAYER TOP 20 RADIO EPISODES – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per Ep Total requests per Ep
1 The Unbelievable Truth Series 7 Episode 6 128,000 1 The Unbelievable Truth Series 7 Episode 6 128000
2 5Live Prem Lg. ManU v Chelsea 08/05/2011 123,000 2 5Live Prem League ManU v Chelsea 08/05/11 123000
3 The News Quiz Series 74 Episode 6 116,000 3 The News Quiz Series 74 Episode 6 116000
4 The News Quiz Series 74 Episode 5 102,000 4 5Live Champ Lg. B’lona v Real Madrid 03/05/11 77000
5 The News Quiz Series 74 Episode 4 102,000 5 Fearne Cotton 06/05/2011 69000
6 The Unbelievable Truth Series 7 Episode 5 98,000 6 The Chris Moyles Show 06/05/11 66000
7 The News Quiz Series 74 Episode 7 89,000 7 Trevor Nelson R1 & 1Xtra 2012 announcement! 64000
8 5Live Prem Lg. ManU v Blackpool 22/05/2011 84,000 8 606 08/05/11 63000
9 5Live Champ Lg B’lona v Real Madrid 03/05/11 77,000 9 Just a Minute Series 60 Episode 1 61000
10 Fearne Cotton 06/05/2011 69,000 10 Greg James Live from Cumbria 09/05/2011 58000
11 The News Quiz Series 74 Episode 3 67,000 11 The Official Chart with Reggie Yates 08/05/11 58000
12 The Chris Moyles Show 06/05/11 66,000 12 R1's Big Weekend Carlisle, 2011 14/05/2011 53000
13 Fearne Cotton 13/05/11 65,000 13 Test Match Special 27/05/11 52000
14 Fearne Cotton 20/05/2011 65,000 14 5Live Champ. Lg Reading v Swansea 30/05/11 52000
15 Trevor Nelson R1 & 1Xtra 2012 announcement! 64,000 15 Desert Island Discs Debbie Harry 22/05/2011 50000
16 The Chris Moyles Show 20/05/11 64,000 16 Football 15/05/11 44000
17 Fearne Cotton 12/05/11 63,000 17 Ken Bruce 09/05/11 44000
18 606 08/05/11 63,000 18 5Live FA Cup Man City v Stoke City 14/05/2011 44000
19 The Chris Moyles Show 17/05/11 63,000 19 Annie Mac 06/05/11 43000
20 Fearne Cotton 10/05/11 63,000 20 The Complete Smiley 14/05/2011 42000
Please refer to slide 6 for guide footnotes. 15 Requests by on-demand catch-up vs live simulcast
Live TV viewing via BBC iPlayer made up 14% of all TV requests, and live radio listening stood at 73%, both unchanged month-on-month.
TV Requests Radio requests
8 8 8 8 10 14 10 8 10 11 13 13 12 15 15 14 14
68 74 70 72 71 71 70 69 71 72 73 74 72 74 75 73 73
92 92 92 92 92 90 86 90 90 89 87 87 88 85 85 86 86
32
26 30 28 29 29 30 31 29 28 27 26 28 26 25 27 27
Jul
Jul
Apr Jun Apr
Oct
Apr Jun Apr
Feb Mar Feb Mar
Oct
Sep Dec
Feb Mar Feb Mar
Aug Nov
Sep Dec
May May
Aug Nov
May May
Jan Jan 10
Jan-11
Jan Jan 10 Jan-11
Simulcast Simulcast On-demand On-demand
Please refer to slide 6 for guide footnotes. 16 BBC iPlayer – use for TV by time of day, May 2011
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime.
Internet and TV usage patterns by time of day (scales adjusted for comparison)
TV viewers BBC iPlayer TV requests BBC iPlayer peak – 333,000 TV peak – 26.4 million Internet users (any website)
Internet peak – 27.8 million Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – TV from BARB April 2011, internet from Nielsen April 2011, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats May 2011 - see footnotes on final page for more detail 17 BBC iPlayer – use for radio by time of day, May 2011
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Internet and radio usage patterns by time of day (scales adjusted for comparison)
BBC iPlayer peak – 96,000 Internet peak – 27.8 million Radio peak – 14.7 million Radio listeners
BBC iPlayer requests for radio
Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – radio from RAJAR Q4 2010, internet from Nielsen April 2011, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats May 2011 - see footnotes on final page for more detail 18 BBC iPlayer use by demographic
The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.
100% 100% 16 16 17 16 15 15 31 21 20 20 18 18 37 80% 41 41 43 44 42 43 43 43 43 80%
42 41 39 41 42 43 37 38 60% 60% 39 43 40 55+ Women 40% 40% 35-54 70 63 59 59 57 56 58 57 57 57 57 Men 15-34 20% 20% 38 38 41 43 45 43 43 42 44 42 44
0% 0% Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep 08 09 10 08 09 10
Gender Age
15 23 34 Women 43 55+ 35 48 52 51
43 41 Men 35-54 35 35
57 52 48 49 15-34 42 37 29 32
Users of PC All broadband All TV viewers All radio iPlayer users listeners Users of PC All broadband All TV viewers All radio iPlayer users listeners
Please refer to slide 6 for guide footnotes. User profiles - TV from BARB (Q4 10), radio from RAJAR (Q4 10), broadband from TNS survey 2000 adults (Sep 09) 19 Glossary
Stream – click to play instantly
Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browsers accessing the online BBC iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals
Please refer to slide 6 for guide footnotes.