May 2015 Monthly Performance Pack

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Monthly Performance Pack May 2015

Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | mimmi.andersson@bbc.co.uk Monthly summary – May 2015

• There were 276 million requests to BBC iPlayer in May. This was an increase of +2% month-on-month and bucked the trend we typically see in iPlayer at this time of year, where Spring and Summer brings a month-on-month slow down in requests. • TV requests were up +10% year on year to 222 million, with an additional 20m requests compared to May 2014. • Radio requests are still affected by changes made to radio streaming services (more details are on slide 4.) • Peter Kay’s Car Share continued to perform very well in May, with the first 4 episodes appearing in the top 5 titles. New documentary Shark also proved popular this month along with coverage of The Election 2015. • Other popular TV content included The C Word, The Eurovision Song Contest and the first episodes of new drama series’ The Game and Jonathan Strange & Mr Norrell. • Test Match Special coverage of the England V New Zealand match was the most requested radio programme this month. The News Quiz also continued to prove popular in May, as well as the final episode of Fearne Cotton on Radio 1, and coverage of the General Election was also in the top 20 list.

Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Slide 2 Index

Page Content 4-9 Monthly / weekly BBC iPlayer requests by media type and device type 10 Notes about the data in this report 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary

Slide 3 * Please Please * Total monthly BBC iPlayer requests across all across BBC iPlayer requestsmonthly Total Radio Radio down in bucked the There were Millions of requests per month

refer to slide refer toslide Jan 09 16 45 62

Feb 18 50 69 requests are affected by changes made to radio streaming services Mar 27 52 78 requests. radio Both and TVrequests grew month Apr 24 52 76 programmes radio for Requests programmes TV for Requests 25 55 81

May 276 million Jun 25 51 76 trend we typically see in iPlayer at this time year,of where Spring and Summer brings

10 Jul 26 62 87 Aug 25 59 85 for guide for guide Sept 26 61 87 Oct 26 71 97 Nov 29 78 107

Dec 28 86 114 requests requests toiPlayer BBC in notes Jan 10 32 88 120 Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114 Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141

May 37 122 159 May. This is an increase of Jun 36 120 157 Jul 37 117 153 Aug 40 115 155 Sep 40 113 153 Oct 44 134 178 Nov 46 139 185 -

Dec 44 143 187 on

Slide Slide Jan 12 46 145 191 -

Feb 46 146 192 month. 4

Mar 48 142 190 Apr 45 140 185 May 49 138 187 Jun 42 125 167 Jul 45 130 175 Aug 46 151 196 Sep 50 150 199

Oct 49 165 213 +2%

(

Nov 40 167 207 f Dec 42 174 217 ind 272 Jan-13 61 212 on our on request figures for April, and

Feb 68 194 262 out more theon Mar 72 200 272 74 183 257

Apr 2009since platforms, May 76 181 257 Jun 69 170 239 Jul 77 164 242 Aug 74 159 234 Sep 69 176 245 Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 BBC BBC Internet blog Jan-14 74 242 315 a month Feb 67 234 301 Mar 72 248 320 Apr 64 204 268 May 71 202 273 Jun 70 190 260 -

Jul 66 165 231 SOME DATA on Aug 64 179 243 MISSING* -

Sep 75 184 259 month Oct 80 237 318 Nov 80 255 334 Dec 78 256 333 ).

Jan-15 79 264 343

Feb 57 242 299* slow Mar 57 221 278* Apr 53 218 271* May 54 222 276*

TV only: Monthly requests to BBC iPlayer year-on-year

We recently created this graph for a blog about these stats, and we hope it will be a useful addition to this deck, showing the seasonal pattern of BBC iPlayer. Because a lot of iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however major events and schedule variations cause significant monthly differences. In May 2015, TV requests were up +10% year-on-year to 222m, with an additional 20m requests compared to May 2014.

300

2015

250 May 2015: 222m 2014 SOME* DATA MISSING 2013 200 SOME* DATA MISSING 2012 150 LONDON OLYMPICS 2011

100 2010

50 2009 BBC iPlayer BBC monthlyrequests (millions)

0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

* Please refer to slide 10 for guide notes Slide 5 * Please Please * streaming streaming services There was an average of Average Millions of requests per day (average monthly) refer to slide refer toslide Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 Mar 0.9 1.7 2.5 Apr 0.8 1.7 2.5 requests TV Daily May 0.8 1.8 2.6

10 for Jun 0.8 1.7 2.5 Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 BBC daily guide guide

Sept 0.9 2.0 2.9 Oct 0.9 2.3 3.3 (findout more on the Nov 1.0 2.6 3.6

notes Dec 0.9 2.8 3.7 Jan 10 1.0 2.9 3.9

Feb 1.1 3.1 4.2 8.9 Mar 1.1 2.7 3.8 Daily radio requests radio Daily Apr 1.0 3.1 4.1 m

May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 daily requests toiPlayer in May. Jul 0.9 2.8 3.7

Aug 0.9 2.9 3.8 online iPlayer Sep 1.0 2.9 3.8 Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7

Dec 1.0 3.7 4.7 BBC Internet blog Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 1.5 4.6 6.2

Nov ). Slide Slide Dec 1.4 4.6 6.0

Jan 12 1.5 4.7 6.2 requests 6

Feb 1.6 5.2 6.8 Radio Mar 1.6 4.6 6.1 Apr 1.5 4.7 6.2 May 1.6 4.5 6.0 Jun 1.4 4.2 5.6 Measurement requests requests are

Jul 1.4 4.2 5.7 correction Aug 1.5 4.9 6.3 Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9

Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 affected still Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5

Nov 2.3 6.6 8.9 by changes made to radio Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.7 Mar 2.3 8.0 10.3 Apr 2.1 6.8 8.9 May 2.3 6.5 8.8 Jun 2.3 6.3 8.7 Jul 2.1 5.3 7.5 SOME DATA Aug 2.1 5.8 7.8 MISSING Sep 2.5 6.1 8.6 Oct 2.6 7.7 10.2 Nov 2.7 8.5 11.1 Dec 2.5 8.2 10.7 Jan-15 2.5 8.5 11.1 Feb 2.0 8.6 10.7

Mar 1.8 7.1 9.0 * Apr 1.8 7.3 9.0 May 1.7 7.2 8.9 Weekly BBC iPlayer online requests – latest 6 months

There was a weekly average of 62m requests to BBC iPlayer in May 2015, with the best week being the week commencing 4th May, which saw our best weekly average number of requests since the start of March.

Weekly radio requests Weekly TV requests

90 82 78 78 76 76 78 78 80 75 75 75 75 73 SOME 69 68 DATA MISSING* 65 64 66 70 62 64 63 64 59 60 61 61 60 54

50 60 58 58 59 56 56 57 61 57 69 65 56 60 40 56 52 52 54 46 50 52 50 51 48 48 49 42 30

10 19 18 18 20 20 20 Weekly Requests (millions) (millions) Requests Weekly 18 17 15 11 13 12 13 13 13 13 13 11 12 13 13 13 12 13 13 11

06 06 Apr 13 Apr 20 Apr 27 Apr

05 05 Jan 12 Jan 19 Jan 26 Jan

02 02 Feb 09 Feb 16 Feb 23 Feb

02 02 Mar 09 Mar 16 Mar 23 Mar 30 Mar

01 01 Dec 08 Dec 15 Dec 22 Dec 29 Dec

04 04 May 11 May 18 May 25 May

* Please refer to slide 10 for guide notes Slide 7 TV and radio: Requests for programmes by device type

Total requests were at 276m this month, up +2% on April 2015. The most obvious growth in requests this month came from TV devices, which was partly due to the correction of some measurement issues (TV devices previously counted as ‘unknown’). Generally the picture was stable across all 4 screens.

Number of requests (millions) % of requests

---- SOME DATA MISSING * ---- 343 334 333 7% 5% 5% 7% 6% Unknown 8% 10% 9% 10% 9% 9% 9% 8% 1% 2% 318 3% 1% 4% 4% SOME 28 2% 2% 3% 3% 2% 2% 2% 10% 9% 29 299 19% DATA 30 4 13% 12% 11% 12% 2% 9% 12% 28 6 278* Internet TV / 11% 13% 14% 13% 14% 2% 273 MISSING* 5 271 276 3% 260 259 8 40 16 connected devices 3% 3% 3% 3% 3% 3% 46 37 3 3% 3% 3% 243 9 30 14 16 4% 231 41 10 6 20 11 7 25 10 6 24 10 TV platform 30% 34% 34 6 7 11 5 25 34 operators 29% 29% 31% 29% 31 7 99 7 7 33% 33% 33% 30% 28% 30% 30% 9 6 36 97 8 25 32 101 90 Games consoles 8 10 96 93 6 80 90 83 86 26% 71 Computers 24% 24% 77 72 24% 23% 23% 24% 22% 22% 23% 24% 23% 22% 79 83 77 66 72 74 61 62 Tablets 46% 65 58 61 51 57 23% 23% 25% 25% 24% 24% 80 18% 19% 19% 19% 19% 19% 20% 62 67 75 75 69 64 65 Mobile devices 49 50 43 45 49

TOTAL Jul

Jun

Apr

Jul

Feb

Sep

Oct

Mar

Nov

Aug

Dec

May May

Jun

Apr

Feb

Sep

Oct

Mar

Nov

Aug

Dec

May May

Jan-15 Jan-15

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.

* Please refer to slide 10 for guide notes Slide 8

TV only: Requests for programmes across BBC iPlayer by device type

TV requests were at 222m this month, up +2% on April 2015 and up 10% on May last year. The most obvious growth in requests came from TV devices, which was partly due to the correction of some measurement issues (TV devices previously counted as ‘unknown’). Generally the picture was stable across all 4 screens.

Number of requests (millions)

264 % of requests 255 256 Unknown 242 SOME DATA MISSING* 237 4 SOME 5 6 221* 218 222 3% 3% DATA 40 Internet TV / 3% 4% 4% 3% 2% 2% 1% 1% 7 3 3% 202 MISSING* 37 4% 5% 46 30 connected devices 17% 16% 15% 15% 12% 190 9 6 15% 18% 17% 18% 11% 7 179 184 41 10 11 20% 12% 15% 6 24 10 3% 3% 2% 23% 165 10 TV platform operators 4% 4% 4% 4% 6 34 5% 5% 4% 3% 34 7 11 5 25 5% 3% 30 7 66 9 6 65 65 7 7 27% 31 36 64 25% 25% 31% 8 29% 28% 28% 22% 17% 23% 25 55 68 Games consoles 25% 28% 26% 8 10 58 6 60 57 54 40 31 46 71 76 70 Computers 28% 29% 29% 66 67 59 29% 30% 28% 27% 54 55 29% 27% 28% 26% 25% 25% 56 59 52 52 44% 46 Tablets

56 59 55 47 50 46 42 42 21% 22% 22% 23% 34 36 31 34 38 17% 19% 19% 19% 20% 20% 21% 19% 19%

Mobile devices

Jul

Jun

Apr

Feb

Sep

Oct

Mar

Nov

Jun

Aug

Apr

Dec

Feb

Sep

May May

Oct

Mar

Nov

Aug

Dec May

TOTAL May

Jan-15 Jan-15

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.

* Please refer to slide 10 for guide notes Slide 9 Radio only: Requests for programmes across BBC iPlayer by device type

There were 54m radio requests recorded in May, though some data is not being counted following recent changes to radio streaming - find out more here: http://www.bbc.co.uk/blogs/internet/entries/977a1954-658f-4fb2-a23c- 71680c49882f

Number of requests (millions) % of requests SOME Unknown DATA MISSING* 80 80 78 79 1% 0% 1% 75 Internet TV / connected 7% 71 70 SOME devices DATA 25% 25% 26% 25% 23% 23% 23% 23% 22% 66 18 18 17 64 18 MISSING* 17 TV platform operators 45% 44% 43% 18 18 57 57 54 44% 17 0 53 16 4 Games consoles 42% 46% 41% 33 45% 46% 51% 37 32 26 Computers 48% 49% 54% 14% 14% 41 25 23 23 14% 32 32 40 12% 31 32 Tablets 8 9% 7 7 7 10% 7 7 9% 9% 7 8% 8% Mobile devices 9% 7% 40% 42% 43% 6 6 6 7% 36% 5 5 6 25% 27% 21% 22% 20 21 20 23 22 23 20% 18% 17% 15% 18% 15 15 18 TOTAL

14 12 11 11

Jul

Jun

Apr

Feb

Sep

Oct

Mar

Nov

Aug

Dec

May May

Jul

Jun

Apr

Feb

Sep

Oct

Mar

Nov

Aug

Dec

May May

Jan-15 Jan-15

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.

* Please refer to slide 10 for guide notes Slide 10 TV and radio requests: live vs catch-up online requests

9% of TV requests were for live viewing in May. For radio, live requests were stable at 73% of the total.

% requests for TV programmes % requests for radio programmes

8% 7% 8% 8% 9% 8%

11%

12%

13%

73 73 73

80 80

81 81

82 82 82

93%

92%

91%

89%

88%

87%

DATA DATA UNAVAILABLE DATA UNAVAILABLE

27 27 27

20 20

19 19

18 18 18

Jul

Jun

Apr

Feb

Sep

Oct

Jun

Apr

Mar

Nov

Feb

Sep

Oct

Aug

Dec

Mar

Nov

May May

Aug

Dec

May May

Jan-15 Jan-15 On-demand Simulcast On-demand Simulcast

Please refer to slide 10 for guide notes Slide 11 Notes for figures in this report

Some changes were made to radio streaming services in February , which has resulted in gaps in our reporting for some streams. Find out more about the changes on the BBC Internet blog. Some TV request data was not captured in March 2015. We estimate around 17m requests are missing from TV platforms in March. Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in November, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems. These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 17. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. • Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station. • BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected, and radio requests from week 12 2014 to week 17 2014 were undercounted. • Please quote the source of these figures as “BBC iStats”.

Slide 12 BBC iPlayer - top 20 TV episodes, May 2015 (excluding Virgin Media cable and Sky)

Peter Kay’s Car Share continued to perform very well in May, with the first 4 episodes appearing in the top 5 titles. New documentary Shark also proved popular this month along with coverage of The Election 2015. Other popular content included The C Word, The Eurovision Song Contest and the first episodes of new series’ The Game and Jonathan Strange & Mr Norrell.

BBC iPlayer Top 20 TV episodes – All BBC iPlayer Top 20 TV episodes – Total requests per ep. Total requests per ep. most requested episode per series Peter Kay's Car Share Episode 2 1,452,000 Peter Kay's Car Share Episode 2 1,452,000 Peter Kay's Car Share Episode 3 1,423,000 Shark Episode 1 1,318,000 Peter Kay's Car Share Episode 1 1,391,000 Election 2015 Part 1 Episode 1 1,249,000 Shark Episode 1 1,318,000 The C Word 03/05/15 1,177,000 Peter Kay's Car Share Episode 4 1,260,000 EastEnders 12/05/15 1,098,000 Election 2015 Part 1 Episode 1 1,249,000 The Game Episode 1 960,000 The C Word 03/05/15 1,177,000 The Next Step Series 2 Episode 11 790,000 EastEnders 12/05/15 1,098,000 Have I Got News for You Series 49 Episode 5 763,000 EastEnders 08/05/15 1,084,000 Alan Partridge: Alpha Papa 06/05/14 705,000 EastEnders 25/05/15 1,063,000 Eurovision Song Contest 2015 Grand Final 692,000 EastEnders 22/05/15 1,059,000 Jonathan Strange & Mr Norrell Episode 1 689,000 EastEnders 21/05/15 1,057,000 The Graham Norton Show Series 17 Episode 7 607,000 EastEnders 26/05/15 1,045,000 Charlie Brooker's Election Wipe 06/05/15 583,000 EastEnders 15/05/15 1,030,000 Casualty Series 29 Episode 31 576,000 EastEnders 01/05/15 1,017,000 Episodes Series 4 Episode 1 505,000 EastEnders 05/05/15 1,008,000 Hetty Feather Episode 1 504,000 EastEnders 19/05/15 996,000 Atlantis Series 2 Episode 12 492,000 EastEnders 04/05/15 991,000 Festivals, Sex and Suspicious Parents Series 2 Episode 1 489,000 EastEnders 07/05/2015 991,000 The FA Cup 2014/15 Final: Arsenal v Aston Villa 463,000 Peter Kay's Car Share Episode 5 991,000 Inspector George Gently Series 7 Episode 2 441,000

Please refer to slide 10 for guide notes Slide 13 BBC iPlayer - top 20 radio episodes, May 2015

Test Match Special coverage of the England V New Zealand match was the most requested radio programme this month. The News Quiz also continued to prove popular in May, as well as the final episode of Fearne Cotton on Radio 1, and coverage of the General Election was also in the top 20 list.

BBC iPlayer Top 20 Radio episodes – BBC iPlayer Top 20 Radio episodes – All Total requests per ep. Total requests per ep. most requested episode per series Test Match Special England v New Zealand 25/05/2015 158,000 Test Match Special England v New Zealand 25/05/2015 158,000 The News Quiz Series 87 Episode 1 152,000 The News Quiz Series 87 Episode 1 152,000 Fearne Cotton 22/05/2015 140,000 Fearne Cotton 22/05/2015 140,000 Desert Island Discs 10/05/2015 124,000 Desert Island Discs 10/05/2015 124,000 Dead Ringers Series 14 Episode 5 123,000 Dead Ringers Series 14 Episode 5 123,000 The News Quiz Series 87 Episode 2 122,000 5LS 5 live Boxing Mayweather v Pacquiao 03/05/2015 113,000 5LS 5 live Boxing Mayweather v Pacquiao 03/05/2015 113,000 The Chris Evans Breakfast Show 21/05/2015 109,000 Test Match Special England v New Zealand 21/05/2015 112,000 Election 2015 08/05/15 106,000 The Chris Evans Breakfast Show 21/05/2015 109,000 The Radio 1 Breakfast Show 01/05/15 99,000 Election 2015 08/05/15 106,000 The Vote Now Show Series 2 Episode 4 98,000 Dead Ringers Series 14 Episode 4 103,000 Scott Mills The Radio 1 Breakfast Show! 08/05/2015 90,000 Test Match Special England v New Zealand 22/05/2015 101,000 Today 08/05/15 78,000 The Radio 1 Breakfast Show 01/05/15 99,000 The Archers 11/05/15 76,000 The Vote Now Show Series 2 Episode 4 98,000 Ken Bruce 14/05/2015 73,000 Test Match Special England v New Zealand 30/05/2015 98,000 The Inspector Alleyn Mysteries 06/11/2007 73,000 The News Quiz Series 87 Episode 3 96,000 Ian Rankin - The Serpent's Back 09/06/13 70,000 Test Match Special England v New Zealand 29/05/2015 95,000 Just a Minute Series 72 Episode 1 68,000 Test Match Special England v New Zealand 31/05/2015 95,000 Jeremy Vine 12/05/15 67,000 Election 2015 Breakfast 08/05/2015 94,000 Steve Wright in the Afternoon 14/05/2015 65,000 The Radio 1 Breakfast Show 22/05/2015 94,000 Mark Steel's in Town Series 6 Episode 1 65,000

Please refer to slide 10 for guide notes Slide 14 BBC iPlayer – use for TV online by time of day, May 2015

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

TV viewers TV peak – Internet peak – 24.3 million BBC iPlayer TV requests 28.4 million BBC iPlayer peak –

Internet users (any website) 561,000

Note: each line has a very different scale different very a has line each Note: peaks) (see

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB May 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats May 2015- see footnotes on final page for more detail

Please refer to slide 10 for guide notes Slide 15 BBC iPlayer – use for radio online by time of day, May 2015

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio listeners Radio peak – BBC iPlayer peak – 13.5 million 124,000 Internet peak – BBC iPlayer requests 28.4 million for radio

Internet users (any

website)

Note: each line has a very a has line each Note: peaks) (see scale different

09:00 06:00 07:00 08:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q1 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats May 2015 - see footnotes on final page for more detail

Please refer to slide 10 for guide notes Slide 16 TV & iPlayer Product: demographics of BBC iPlayer users

BBC iPlayer usage is equally balanced between men and women, and the age profile has remained consistent across the end of 2014 and into 2015.

100% 100%

19%

20%

21%

22%

23%

80% 80%

44%

48%

49% 49%

55+

55%

Women 35%

60% 60% 35%

39%

40% 39% 39% 35-54

40% Men 40%

16-34

57%

52%

51%

45% 46%

20% 20% 46%

43%

40%

39% 37%

0% METHOD 0% METHOD 2010 2011 2012 2013 2014 2015 CHANGE 2010 2011 2012 2013 2014 2015 CHANGE IN 2014 IN 2014 Gender (latest 4 quarters) Age (latest 4 quarters) 100% 100% 90% 90% 20% 30% 80% 80% 35% 35% 50% 51% 51% 49% 70% 70% 55+ 60% 60% 35% Women 36% 50% 50% 34% 34% 35-54 40% Men 40% 30% 30% 16-34 50% 49% 49% 51% 20% 20% 45% 34% 31% 31% 10% 10% 0% 0% Users of BBC Home All TV viewers All Radio Users of BBC Home All TV viewers All Radio iPlayer broadband Listeners iPlayer broadband Listeners users users

Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Slide 17 Data up to Q1 2015, RAJAR Q1 15 Glossary

• Stream – click to play instantly

• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data privacy restrictions

• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations

Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Slide 18