Monthly Performance Pack May 2015 Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected] Monthly summary – May 2015 • There were 276 million requests to BBC iPlayer in May. This was an increase of +2% month-on-month and bucked the trend we typically see in iPlayer at this time of year, where Spring and Summer brings a month-on-month slow down in requests. • TV requests were up +10% year on year to 222 million, with an additional 20m requests compared to May 2014. • Radio requests are still affected by changes made to radio streaming services (more details are on slide 4.) • Peter Kay’s Car Share continued to perform very well in May, with the first 4 episodes appearing in the top 5 titles. New documentary Shark also proved popular this month along with coverage of The Election 2015. • Other popular TV content included The C Word, The Eurovision Song Contest and the first episodes of new drama series’ The Game and Jonathan Strange & Mr Norrell. • Test Match Special coverage of the England V New Zealand match was the most requested radio programme this month. The News Quiz also continued to prove popular in May, as well as the final episode of Fearne Cotton on Radio 1, and coverage of the General Election was also in the top 20 list. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2 Index Page Content 4-9 Monthly / weekly BBC iPlayer requests by media type and device type 10 Notes about the data in this report 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary Slide 3 * * Please Total Total monthly iPlayer requests BBCacross all Radio in down the bucked were There Millions of requests per month refer to slideto refer Jan 09 16 45 62 Feb 18 50 69 services streaming radio to made changes by affected are requests Mar 27 52 78 requests. Both radio and TV requests grew month grew requests TV and Both radio requests. Apr 24 52 76 Requests for radio programmes Requests for TV programmes 25 55 81 May million 276 Jun 25 51 76 brings Summer and Spring where of year, time this at iPlayer in see typically we trend 10 Jul 26 62 87 Aug 25 59 85 for guide for Sept 26 61 87 Oct 26 71 97 Nov 29 78 107 Dec 28 86 114 requests to BBC iPlayer in BBC to iPlayer requests notes Jan 10 32 88 120 Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114 Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 of increasean is This May. Jun 36 120 157 Jul 37 117 153 Aug 40 115 155 Sep 40 113 153 Oct 44 134 178 Nov 46 139 185 - Dec 44 143 187 on Slide Jan 12 46 145 191 - Feb 46 146 192 month. 4 Mar 48 142 190 Apr 45 140 185 May 49 138 187 Jun 42 125 167 Jul 45 130 175 Aug 46 151 196 Sep 50 150 199 Oct 49 165 213 +2% ( Nov 40 167 207 f Dec 42 174 217 ind 272 Jan-13 61 212 on our request figures for April, and April, for figures request on our Feb 68 194 262 on the more out Mar 72 200 272 74 183 257 Apr platforms, since 2009 May 76 181 257 Jun 69 170 239 Jul 77 164 242 Aug 74 159 234 Sep 69 176 245 Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 BBC Internet blog BBCInternet Jan-14 74 242 315 month a Feb 67 234 301 Mar 72 248 320 Apr 64 204 268 May 71 202 273 Jun 70 190 260 - Jul 66 165 231 SOME DATA on Aug 64 179 243 MISSING* - Sep 75 184 259 month Oct 80 237 318 Nov 80 255 334 Dec 78 256 333 ). Jan-15 79 264 343 Feb 57 242 299* slow Mar 57 221 278* Apr 53 218 271* May 54 222 276* TV only: Monthly requests to BBC iPlayer year-on-year We recently created this graph for a blog about these stats, and we hope it will be a useful addition to this deck, showing the seasonal pattern of BBC iPlayer. Because a lot of iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however major events and schedule variations cause significant monthly differences. In May 2015, TV requests were up +10% year-on-year to 222m, with an additional 20m requests compared to May 2014. 300 2015 250 May 2015: 222m 2014 SOME* DATA MISSING 2013 200 SOME* DATA MISSING 2012 150 LONDON OLYMPICS 2011 100 2010 50 2009 BBC iPlayer monthly requests (millions) 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec * Please refer to slide 10 for guide notes Slide 5 * * Please streaming services streaming of average an was There Average Average Millions of requests per day (average monthly) refer to slideto refer Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 Mar 0.9 1.7 2.5 Apr 0.8 1.7 2.5 Daily TV requests May 0.8 1.8 2.6 10 for for 10 Jun 0.8 1.7 2.5 Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 daily BBC guide Sept 0.9 2.0 2.9 Oct 0.9 2.3 3.3 the on more out (find Nov 1.0 2.6 3.6 notes Dec 0.9 2.8 3.7 Jan 10 1.0 2.9 3.9 Feb 1.1 3.1 4.2 8.9 Mar 1.1 2.7 3.8 Daily radio requests Apr 1.0 3.1 4.1 m May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 May. in to iPlayer requests daily Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 iPlayer online Sep 1.0 2.9 3.8 Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 blog BBCInternet Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 1.5 4.6 6.2 Nov ). Slide Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 requests 6 Feb 1.6 5.2 6.8 Radio Mar 1.6 4.6 6.1 Apr 1.5 4.7 6.2 May 1.6 4.5 6.0 Jun 1.4 4.2 5.6 Measurement requests are requests Jul 1.4 4.2 5.7 correction Aug 1.5 4.9 6.3 Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 stillaffected Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 radio to made changes by Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.7 Mar 2.3 8.0 10.3 Apr 2.1 6.8 8.9 May 2.3 6.5 8.8 Jun 2.3 6.3 8.7 Jul 2.1 5.3 7.5 SOME DATA Aug 2.1 5.8 7.8 MISSING Sep 2.5 6.1 8.6 Oct 2.6 7.7 10.2 Nov 2.7 8.5 11.1 Dec 2.5 8.2 10.7 Jan-15 2.5 8.5 11.1 Feb 2.0 8.6 10.7 Mar 1.8 7.1 9.0 * Apr 1.8 7.3 9.0 May 1.7 7.2 8.9 Weekly BBC iPlayer online requests – latest 6 months There was a weekly average of 62m requests to BBC iPlayer in May 2015, with the best week being the week commencing 4th May, which saw our best weekly average number of requests since the start of March.