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April, May & June 2016 Monthly Performance Pack

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April, May & June 2016 Monthly Performance Pack Monthly Performance Pack April, May & June 2016 Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected] Monthly summary – June 2016 • Major events in the sporting calendar began in June, including Wimbledon and the UEFA Euro 2016 football tournament. BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with 290 million requests across TV and radio. This was an increase of +6% on May, and higher than June 2015 by +39m requests. TV requests increased +9% month-on-month to 229 million, BBC iPlayer’s highest-ever performance for the month of June. • Live viewing grew to 11% of all TV requests, the highest level since mid-2014. And BBC iPlayer (TV and BBC iPlayer Radio) saw the highest ‘unique browser’ reach on record, with an average of 19.9 million unique browsers weekly across June. • The appeal of a ‘Home Nations’ football match, played during office hours. proved a winning combination for BBC iPlayer, with the England v Wales match for UEFA Euro 2016 being, by far, the most requested programme in June, delivering 2.8 million requests. Top Gear continued to be popular as usual, and new dramas Versailles and New Blood rounded out the top 5 most-requested programmes (along with EastEnders), all delivering well over 1m requests. • In a similar story for radio in June, the England v Wales match in UEFA Euro 2016 was also the most popular programme (coverage from BBC Radio 5 live Sport, which delivered 263k requests for BBC iPlayer Radio). • Note: we have included the top 20 episode tables for April and May in this report as well as June’s. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2 Index Page Content 4-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13-14 Top TV programmes & Top iPlayer Radio programmes - June 15-16 Top TV programmes & Top iPlayer Radio programmes - May 17-18 Top TV programmes & Top iPlayer Radio programmes - April 19 Use of BBC iPlayer for TV by time of day 20 Use of BBC iPlayer Radio by time of day 21 Profile of BBC iPlayer users 22 Glossary Slide 3 * Please refer to slide 12 guide notes for * Please refer Total monthly BBC iPlayer requests across all of June. month the whole complete for data source andnot since itis from adifferent 2 millionrequests new webcast episodes, andsimulcasts.estimatethat this wouldadda We of BBCiPlayer’s introducing new andimprovedmeasurement inthe process of We are 2015 than June by+39million +6%on May, andhigher requests. an increase of Sport’ season, with the ‘Summer of BBC iPlayersawan excellent start to 2016 UEFA Euro footballtournament. calendarbegan inJune, including Wimbledon andthe events inthe sporting Major Millions of requests per month Jan 09 16 45 62 Feb 18 50 69 Mar 27 52 78 Requests for TV programmes for TV programmes Requests Apr 24 52 76 radio programmes Requests for May 25 55 81 Jun 25 51 76 Jul 26 62 87 Aug 25 59 85 Sept 26 61 87 Oct 26 71 97 Nov 29 78 107 this only reporting anecdotally 290m but are top of the here, on Dec 28 86 114 Jan 10 32 88 120 Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 May 33 97 130 31 86 117 Jun Jul 27 87 114 Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 Jun 36 120 157 Jul 37 117 153 Aug 40 115 155 Sep 40 113 153 Oct 44 134 178 Nov 46 139 185 Dec 44 143 187 Jan 12 46 145 191 Feb 46 146 192 Mar 48 142 190 Apr 45 140 185 May 49 138 187 Measurement Jun 42 125 167 correction correction Slide 4 Jul 45 130 175 Aug 46 151 196 Sep 50 150 199 Oct 49 165 213 Nov 40 167 207 Dec 42 174 217 Jan-13 61 212 272 Feb 68 194 262 Mar 72 200 272 Apr 74 183 257 290 millionrequestsacrossTVandradio May 76 181 257 Jun 69 170 239 Jul 77 164 242 further Aug 74 159 234 Sep 69 176 245 Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 Jan-14 74 242 316 platforms, since 2009 Feb 67 235 302 Mar 72 250 322 Apr 64 205 269 May 71 205 276 missing Jun 70 194 264 Data Jul 66 171 237 Aug 64 182 247 * Sep 75 186 261 Oct 80 240 320 Nov 80 257 336* Dec 78 259 337 Jan-15 79 273 352 Feb 57 259 315 Mar 57 225 281* Apr 53 222 275 May 54 226 280 RADIO DATA MISSNG* DATA RADIO TV requests TV requests Jun 51 200 251 inflated in Jul 55 203 258 Aug 53 226 278 Sept Sep 58 276 334 58 255 313 Oct . Thiswas Nov 59 252 310 Dec 56 253 309 Jan-16 65 250 315 Feb 60 239 298 Mar 64 244 308 Apr 64 222 286 May 62 210 273 Jun 60 229 290 Please refer to slide 12 guide notes for Please refer only on iPlayer. for programmes include requests now * Figures well as being up by 1.3m per day on June 2015.well as being up by1.3mperdayon June average an With Average daily BBC iPlayer online requests Millions of requests per day (average monthly) Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 Mar 0.9 1.7 2.5 Apr 0.8 1.7 2.5 May 0.8 1.8 2.6 Daily TVrequests Jun 0.8 1.7 2.5 Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 Sept 0.9 2.0 2.9 Oct 0.9 2.3 3.3 of 9.7milliondailyrequests Nov 1.0 2.6 3.6 Dec 0.9 2.8 3.7 Jan 10 1.0 2.9 3.9 Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 Apr 1.0 3.1 4.1 May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 Jul 0.9 2.8 3.7 Daily radiorequests Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 , BBC iPlayeroverall performed as growth showing month-on-month strongly, Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 Mar 1.6 4.6 6.1 1.5 4.7 6.2 Apr Measurement May 1.6 4.5 6.0 correction correction Slide 5 Jun 1.4 4.2 5.6 Jul 1.4 4.2 5.7 Aug 1.5 4.9 6.3 Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.8 Mar 2.3 8.1 10.4 Apr 2.1 6.8 9.0 May 2.3 6.6 8.9 missing Jun 2.3 6.5 8.8 Data Jul 2.1 5.5 7.6 Aug 2.1 5.9 8.0 * Sep 2.5 6.2 8.7 Oct 2.6 7.7 10.3 Nov 2.7 8.6 11.2 Dec 2.5 8.4 10.9 Jan-15 2.5 8.8 11.3 Feb 2.0 9.2 11.3 Mar 1.8 7.2 9.1 Apr 1.8 7.4 9.2 May 1.7 7.3 9.0 1.7 6.7 8.4 * Jun Jul 1.8 MISSNG RADIO DATA 6.6 8.3 Aug 1.7 7.3 9.0 TV requests Sep 1.9 9.2 11.1 inflated in Oct 1.9 8.2 10.1 Sept Nov 2.0 8.4 10.3 Dec 1.8 8.2 10.0 Jan-16 2.1 8.1 10.2 Feb 2.1 8.2 10.3 Mar 2.1 7.9 9.9 Apr 2.1 7.4 9.5 May 2.0 6.8 8.8 Jun 2.0 7.6 9.7 TV only: Monthly requests to BBC iPlayer year-on-year This graph shows the seasonal pattern of BBC iPlayer.
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