TRUSTEES’ ANNUAL REPORT For the period ended 31st December 2016 BACKGROUND CONTENTS CoppaFeel! was founded in April 2009 by Kristin Hallenga who herself was diagnosed with advanced breast cancer at the age of 23. Eight months prior to her diagnosis Kris sought advice from her GP, who dismissed her lumpy painful boob as something ‘hormonal’. When Kris was fnally diagnosed in February 2009 the cancer was found to have already spread to her spine. Whilst undergoing all manner of treatments, Kris set about making it her life’s mission to educate people on the importance of The trustees, who are also directors checking their boobs regularly, with specifc focus on younger people - an age group that is often overlooked when educating A Word From The Chairman 3 on this subject. CoppaFeel! was formed to educate and remind every young person in the UK that checking their boobs isn’t of the charity for the purposes of the only fun, it could save their life. Companies Act 2006, present their report REMINDER OF WHY WE EXIST 4 with the fnancial statements of the CoppaFeel! is about more than discovering a cancer diagnosis. It’s about empowering ourselves to be proactive about our own charity for the year to 31 December 2016. health and body, as well as our outlook on life. It’s about knowing your boobs; knowing that if you do fnd something, you know The trustees have adopted the provisions what to do and if found early, you have many options. Put simply, breast cancer does not need to be detected late, and as long nice things people say 5 as we are here and continue to be supported by people like you, we will do all we can do make sure this doesn’t continue to of the Statement of Recommended happen. We are passionately committed to effecting real change. Practice applicable to charities and have

The Mighty Task in Hand 6 prepared the accounts in accordance MISSION APPROACH To live in a world where all breast with the Financial Reporting Standard To stamp out late detection and CoppaFeel! was set up in 2009 and cancers are diagnosed at the earliest applicable in the UK and Republic of misdiagnosis of breast cancer by the charity’s objectives as stated in the stage possible, at which treatments are What We Actually Did 10 Ireland (FRS 102) (efective 1 January ensuring that people know the signs Articles of Association are: more effective and survival rates are 2015). and symptoms of the disease, know To advance the education, and higher. what their boobs look and feel like preserve and protect the good health of Priorities / Objectives normally, check their boobs regularly the public, in particular young women, KEY MESSAGES from a younger age and have the by (but not limited to) promoting the 1 Check your boobs regularly for 2017 17 confdence to seek medical referral understanding of breast cancer, its 2 Know the signs and symptoms when they detect abnormalities. early detection and its treatment. of breast cancer 3 Seek advice from your GP plans for the future 21 if symptoms persist Financial Review 23

Structure, Governance And Management 24 reference And Administrative 26 VISION Boob Champs of 2016 27 special thank yous 28

CoppaFeel! Trustees’ Annual Report 2016 1 A WORD FROM THE CHAIRMAN

“Boss it like Beyoncé.” That was the without its founders. The incredibly challenge the team set themselves in diffcult decision on how you replace January 2016. The guiding principle Kris as CEO was made easier due to behind channeling the almighty Marketing and Brand Director, Nat Kelly superstar was to think big and not be waiting in the wings to take the step up. backing us this year and contributing afraid to say no to opportunities that A very Beyoncé like move from Nat and to another year of effective, audience distract from their powerful best. It’s we look forward to supporting her as focused messaging. safe to say that they have achieved she takes on the role from Jan 2017. that with yet another year of impactful Alongside donated professional campaigns, the strengthening of an The board also saw some changes; our value, we also saw a great year for ever loyal and active fan base and yet longest serving trustee and dedicated fundraising with £800k raised through more impressive fundraising results Chair Dr. Rachel Wilson took the diffcult donations, events and corporate which saw them beat targets for the decision to step down as head of the partnerships. Despite a forecasted year. board. This year, Rach (as we know her) defcit, the incredible total ensured played an active role alongside a team that we close the year with a small We should start with the big news of doctors and behavioural experts to surplus keeping us in a healthy fnancial of the year. After 7 years having form our frst Medical Advisory Group. position for the year ahead. All of this is co-founded, inspired and led the Their on-going role will be to help only achievable through the dedication CoppaFeel! faithful, Maren and Kris inform our awareness communications from our amazing supporters that announced that they would like to take and alongside our schools’ education continue to fuel our message through a backward step from the charity to programme, #RETHINKCANCER, the their generosity and passion for the enable them to enjoy new ventures. Medical Advisory Group exemplifes cause. From January 2017 Kris will move to the charity’s maturity and dedication to an ambassadorial role, representing impactful and meaningful messaging. And so we look forward to 2017. In the charity and talking about boobs at previous years we have commonly key events and in the media whilst also 2016 saw us taking over cinema said at this point that as we grow acting as chief celeb whip for major screens, radio airwaves, social and adapt, we need to ensure that events and campaigns. media and billboard sites with we are true to our roots and continue #GetItOffYourChest. The powerful to be bold and brave. With a new As mixtures of emotions go, this was celeb and infuencer packed campaign CEO at the helm and a new Director certainly a rollercoaster. As a founder delivered greater understanding of the of Income Generation soon to be charity, CoppaFeel! has Kris and Maren signs and symptoms of breast cancer announced, striking the right balance in its blood and seeing them depart through the power of the spoken word. of fresh perspective with the tried and is sad and exciting in equal measure. tested will be the biggest challenge for When CoppaFeel! launched following Bilendi research showed that 37% the team. However it is with genuine Kris’ diagnosis in 2009, the idea that of our target audience had seen the excitement that we look to assist Nat we’d be in a position that they would campaign and 61% felt that it gave and co in this new era for CoppaFeel! leave their leadership roles seemed them the confdence to know what is unfathomable. We wish them all the normal for them. best for the future and feel happy in the knowledge that their amazing strength The annual campaign and an engaging and spirit has forever been ingrained in October partnership with ITVBE’s stars the charity’s DNA. brilliantly titled BoobBrunch, helped CoppaFeel! achieve Gifts In Kind to the Timing was vital to their decision and tune of £1m. We are incredibly grateful the catalyst for change was a strong to all our agency and media partners Jamie Clews operational team that for the frst time including Mediacom, Karmarama, Chair Of Trustees in our history looked like it could exist Confero media and 8 Outdoor for

2 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 3 “I absolutely adored the experience and getting to work with CoppaFeel! again” Hannah, Summer Boob Tour Volunteer and former UBT Leader

One of my favourite things is getting the boob costume on, roaming the university and just engaging in conversation with 38% of those who are people who always respond enthusiastically aware of CoppaFeel! check their boobs once per month Alice Jackson, Goldmiths Uni and are 31% more likely to Breast cancer check monthly than those not is still the most aware of CoppaFeel!* My daughter heard a talk from one of your volunteers at school commonly diagnosed and was super impressed and interested! She said they made cancer in women me want to do something. Not like all the other charities that under 39 come in and talk to us! Mum of a teenager

The overwhelming sense of pride and love I feel at every event is priceless. It can be hard work but it’s so rewarding to see someone sign up to the text reminder, put money in the jar, enjoying a cake or dancing in glitter. Shabina Aqil, Aberystwyth

1 in 8 women will A REMINDER be diagnosed in NICE THINGS PEOPLE SAY their lifetime OF WHY WE EXIST 9 out of 10 ABOUT US women think that cancer education should be on the national curriculum* Being a UBT Leader is the most fulflling thing I’ve done at uni. It was so fab initiating the Every year nearly 58,000 Overall, women are CoppaFeel! message on campus and most of all creating boob puns!” consistently checking people are diagnosed with Phoebe Lazell, Royal Holloway Uni breast cancer in the UK their breasts more often (including men), that’s the (77% ever do, vs 68% in 2013)* equivalent of one person Really can’t praise Helen and Lucy highly enough, and it was perfectly delivered for the age range every 10 minutes of the girls who attended. It was engaging and handled a potentially very scary topic for young girls in a really accessible way, and Lucy and Helen’s honesty in sharing their own experiences really 80% of contributed to that. women think it is important to Staf at Slough Borough Council raise awareness Most breast with young people I also had a student come up to me and say CoppaFeel! went to her school a few years cancer symptoms about breast ago and she truly believes she would not have found the lump in her breast if it was not for the visit to her school! Around 11,500 are detected through cancer* people die from self-checking UBT Hallam breast cancer in the UK every year My favourite aspect of being a UBT Leader is that it has given me so much more confdence. I never *Based on sample of 1000 nationally representative 18-29 year old women with mixed would have thought that I’d address a room of 160 people and talk about the importance of checking working status and social class. Fieldwork was your boobs. conducted between 7th – 22nd December 2016. Charlotte Beardow-Jones, Plymouth

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THE MIGHTY TASK IN HAND

ORGANISATIONAL OBJECTIVE BRAND OBJECTIVE Summer Boob Tour Medical Advisory Group - Have more meaningful conversations - Launch Medical Advisory Group to steer our messaging and Structure Market Research - Message and campaign to refect this year’s aims of being relevant, respond to national cancer news - More effcient use of the database - Continue to grow CoppaFeel!’s prompted and unprompted educational and to increase knowledge of signs and symptoms - New fulflment house for our merchandise orders brand awareness both on uni campuses and amongst the general Primary Care amongst 18-24 year olds - Explore new fnancial reporting and recording systems to improve population - We know through our own research that women delay seeing their - Use the boob cube space effectively current processes - Increase monthly boob checking, relevance and decrease GP through fear of wasting their Doctor’s time. We aim to create - Establish better relations with festival organisers - Monthly meetings with the team on budgets and department statement “I do not check my boobs because I do not know what I further educational resources to aid the role of primary care staff in fnancial status versus plan am looking for” EDUCATION reminding patients to be breast aware and feel confdent to speak to - Finalise pension plan and implementation for 2017 their GP about changes - Look at IT and technology for team to make it easier to work AWARENESS OBJECTIVE UBT - Tailor Boobette presentation for GP surgery staff - Look into monthly reporting template including case studies to - Teams at 80 universities (88 accounting for 10% dropout) and grow - Recruit CCG (Cancer Campaigning Group) to be involved with a monitor the impact of the work that we do Marketing existing UBT’s mini campaign to change surgery processes and record impact on - Develop an annual campaign which is engaging AND will change - Have weekly team meetings to work more collaboratively - Prompted awareness from students to increase to 50% patients’ boob checking behaviours behaviour - Continue to monitor VAT situation and register as soon as Sponsorship from brand that fts with UBT brand and objective - Change the behaviour of women in the UK to checking their boobs necessary based upon tracking of applicable income - Shout about impact more and fnd better ways of measuring REMINDER SERVICES at least once a month by: effectiveness Governance - Raising awareness of the signs and symptoms - Reminding them #BraHijack - Adding new skills and necessary expertise to the trustee board to check Boobettes - Launch #BraHijack with F&F Identity - Making the message relevant - Manage growth effciently and increase capacity - Create an awareness campaign around launch with high street - Streamline booking system – create online calendar for Boobettes retailer Next - Thinking BIG because we are BIG - Making sure that people realise that breast cancer isn’t a DONE - Reach 300 bookings in 2016 and carry out 250 - Sign up at least one more national brand - Being brave disease. - Use database for communications and analytics - Activate #BraHijack campaign in retail environment to raise - Connecting with our audience and listening to them - Develop a creative idea that translates across all CoppaFeel! - Create online support and training programme awareness of the campaign - Drive more engaging comms touchpoints, from media to corporate partners, to our University Teams and festivals. - Reach over 100 engaged Boobettes, with 60% active Boobettes - Recruit a face of our #BraHijack campaign (Ashley James) to Workforce in 2016. showcase the #BraHijack reminder and to secure greater media - Recruit a part time volunteer co-ordinator to help with admin tasks Social media and The Digital Boob Team - Develop a management plan for programme coverage of the campaign. This would encourage greater public - Our Digital Boob Team (DBT) are social media infuencers. We will of Boobette programme and other volunteering opportunities. - Write out project management plans for each new area / task support and place more pressure on brands to sign up. leverage their social media reach across our social channels to reach - Create a Boobette calendar on spreadsheet for all to access Measurement and educate their followers and start changing behaviour. #SHOWERHIJACK - Ensure processes are recorded for each area of the programme - Introduce monthly reporting - Convert our followers into boob checking ninjas – i.e educate as - Bring another #SHOWERHIJACK brand on board - Recruit a part time volunteer co-ordinator to help with the - Share our impact with supporters well as remind - Evolve partnership with I Love…. administration of Boobette programme. - Get better at shouting about outcomes as well as our outputs for all - Convert DBT followers into CoppaFeel! supporters - Re engage gyms to bring campaign to life - Create more targeted awareness of our projects - Reach more people and diversify our audience - Distribute and create more shower hangers - Develop materials and resources for specifc groups / varied lesson - Use the DBT to tell our story and why we exist - Hijack more shower spaces at events and festivals plans - Instil a feeling of positivity and empowerment - Increase student housing association hanger distribution to 70,000 - Use social media calendar to target specifc areas - Grow our platforms to: and provide a further 5k to UBTs to use within #SHOWERHIJACK - Strengthen evaluation process to inform decisions and help to - Facebook: 70k mission. target awareness - Twitter: 60k Text Reminder #RETHINKCANCER - Instagram: 50k - Increase SMS sign ups to 30,000 - Identify and work with brands and infuencers - Secure funding to start working with qualifed teachers to develop - Produce more valuable content a primary school pilot - Give each channel a distinct identity - Release results from #RETHINKCANCER regional pilot at event and secure publicity and interest from other partners / MPs - Develop an information hub of lesson plans, links and research to aid teachers in teaching cancer.

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THE MIGHTY TASK IN HAND

INCOME OBJECTIVE

Third Party and Owned Events Fundraising: Challenge Events - Encourage corporate partners to hold fundraising events or to - Increase our portfolio of running events in 2016. #GetABoobOn Henley Swim will be added to our list of events (frst swimming - Develop deeper relationships with fundraisers – implement event on website), which will potentially introduce new supporters to fundraising feedback system so that fundraiser journey can be CoppaFeel! reviewed and improved - After feedback in 2015 Hilly Hundred will become a one day event - Premier event: CoppaFeel! will grow the popular events calendar in to make it more accessible and increase participation. The Eden 2015 to include the frst large scale investment event - Silent Disco Project will be the new home of the event and where the cycle will Dash. start and fnish. - Use owned events as a platform to communicate our CoppaFeel! Spreading awareness at events education message. - Look into how we can leverage the event experience through social - Use Boob Ball event in January to secure media coverage, raise sharing, and broaden the reach of our events beyond attendees. awareness of CoppaFeel! and fundraise. We want to develop a fundraising pack and fundraising specifc - Launch Silent Disco Dash to create a unique CoppaFeel! running materials so that fundraisers are supported and our message is experience using innovative technology and ensure that the event is communicated in a clear way. fun and memorable, whilst also hitting fundraising targets. - We want to ensure that all events communicate our message - Increase CoppaFeel! messaging at Festifeel and introduce more accurately and support in achieving our charity objectives. fundraising asks throughout the event. Corporate Partnerships: - Work with brands that our target audience can relate to such as PrettyLittleThing, Channel 4, Skinny Dip and continue to work with existing brands such as Barry M, Vans, ASOS and Next - Have a more proactive approach to corporate partnerships – create a wishlist of brands with clearly defned goal - Increase income generation via corporate partnerships and ensure that all corporate partners are educated on CoppaFeel!’s message Signifcant eforts towards regular giving - Increase regular giving sign ups in 2016 by fnding more opportunities to include a regular giving ask and build regular giving into our social media strategy.

Those that have heard of CoppaFeel! continue to be more likely to check their boobs (38% versus 29% 8 CoppaFeel! Trustees’ Annual Report 2016 general population) CoppaFeel! Trustees’ Annual Report 2016 9 61% felt that WHAT WE ACTUALLY DID it gave them the confdence to know what is normal for their ORGANISATIONAL OBJECTIVE HIGHLIGHTS boobs and 53% said that because of the Professionalism outings (Crystal Maze, Comedy Nights, Reformer Pilates, Kayaking Pro-Bono Services campaign, they will - We started the year with a strategy meeting, defning our key goals to name but a few!) we look forward to seeing them in their fancy We have been fortunate to be supported by pro-bono agencies for and identity dress element and covered in glitter at our events this year. another year: check their boobs - Weekly team catch ups and regular budget catch ups continued in - Fluorescent PR - PR agency That said our work at CoppaFeel! isn’t done and the reality is that regularly. 2016 - Happy Endings – Creative agency people are still dying because of late diagnosis. We want to reach - Continuing the 2015 theme our 2016 team mantra is “Boss it like - Karmarama – Creative agency more people, to ensure that every young person stands the best Beyoncé”. This organising thought is to keep the team focused - Mediacom – Media agency possible chance to survive this disease. Natalie Kelly will move on our mission, think big and not be afraid to say no to those - Confero Marketing from her position of Director of Brand, Marketing and Comms opportunities that will not have impact. - 8 Outdoor into the position of CEO from January 2017 and the SMT will be - ITVBe We saw that fewer people now avoid checking their boobs because strengthened with the addition of Sophie Dopierala as Education and Structure - FreshTech they do not want to think about breast cancer and 57% know that - We have invested in a new online platform for merchandise Health Communications Director. Alongside Henrietta Atkinson and - Vans there isn’t a specifc method for checking your boobs. More people fulflment and a new fulflment house which has made the process far the soon to be appointed Income Generation Director the SMT will also know the signs and symptoms of breast cancer. Despite this easier to manage as well as far more effcient for our customers. be committed to embedding the CoppaFeel! culture and vision set Legal 54% say that they are not sure what they are looking for or how to - We have plans in place for the introduction of workplace pensions out by our founders. Russell Cooke Solicitors continue to assist us with our corporate check their boobs and there is demand for this information, more in 2017 partnership agreements, and Franks & Co continue to support us As well as this we have three additional appointments to the team; people than ever (90% of people asked) think that it is important to - The full team did a mammoth tidy up of Boob HQ to create a nicer with our trademarks and intellectual property. Event Fundraising Offcer, Boobette Coordinator and Marketing make cancer education part of the curriculum. working space Manager. Accountants Of our 2015 objectives the only area where we did not see an uplift is Governance After working with Accountability for four years, at the end of Ofce Administrator confdence noticing a change in my breasts, which remains at 58%. - Rachel Wilson stepped down as chair (26 Feb 2016) 2016 we made the decision to move our accounting to Excluserv. Daisy joined Boob HQ in October as part time Offce Administrator, - James Clews became chair ( 6 July 2016 ) Their online accounting platform is more fexible, allows multiple providing support to the team as well as taking over the day to day Annual Campaign - Ruth Freeman stepped down from the board (28 October 2016) team members access and can provide tailor made, easy to management of Boob HQ’s facilities. In 2016 we developed the campaign #GetItOffYourChest with read reporting. This move should reduce some of the fnancial Karmarama, with the aim to educate our target audience on the Workforce Fundraising Campaign Manager administration for Henrietta and also allow us to be more fexible in 2016 has seen a year of change for the team at Boob HQ. We are Kirsty joined Boob HQ in October to work alongside Ellie in the the way that we work as our fnancial activity will not be restricted to signs and symptoms of breast cancer and encourage them to delighted to have grown the team with the addition of Daisy and fundraising team. We redefned the fundraising roles to distinguish a weekly, one day window. #GetItOffYourChest and speak to a GP if they fnd anything that isn’t Kirsty who both share our love of glitter, yoga and brunching, so between CoppaFeel! owned and third party fundraising activities. normal for them. The campaign consisted of a 60 second spoken already feel like they have been with us forever. Kirsty will be responsible for regular giving, CoppaFeel! fundraising word flm that featured CoppaFeel! patrons, DBT and celebrity BRAND OBJECTIVE HIGHLIGHTS friends of the charity. This flm ran across cinemas to coincide with We also saw some much bigger team changes at the end of 2016, products and CoppaFeel! fundraising events. and after 7 years steering the boob ship our founders Kris and the launch of Bridget Jones’ Baby and Girl on a Train and social CEO Awareness of our brand Maren re evaluated their roles at CoppaFeel! media. We also created a radio ad featuring Fearne and Dermot, From January 2017 Natalie Kelly will move from her role as Director CoppaFeel! saw some huge leaps in terms of the impact of our which ran across national radio. Finally the campaign consisted of of Brand, Marketing and Comms into the role of CEO. activities monitored by our brand tracking research in 2016. Maren stepped away from her position as creative queen and jack poster creative which ran across 8Outdoor sites across the UK sites of all trades in November and is spending more time in Cornwall CoppaFeel! prompted brand awareness is now at 31% (versus 12% CoppaFeel! Amabassador for one month. To support the campaign we also developed a “What in 2013) and amongst our target group awareness of CoppaFeel! with her dog Rambo, hubby Graham and tending to her veg patch. Kris Hallenga will begin her role as CoppaFeel! Amabassador from exceeds Breakthrough Breast Cancer (13%) and Breast Cancer to expect from your GP” flm which sits on the CoppaFeel! website You will still see Maren at our events and on the sidelines, covered in January 2017 working on a part time basis to engage our Patrons Care (19%). CoppaFeel! logo recognition has also hit a high with to help to support young people when having conversations about glitter cheering on all of our awesome fundraisers. and celebrity friends as well as organising the culmination of our 57% of our audience having seen our logo (up from 31% in 2013.) breast health with their GP. Bilendi research shows that 37% of our Summer Boob Tour – Festifeel. Alongside this our founder, CEO and Boss Lady Kris made the This has largely been driven by our Uni Boob Teams, digital media, target audience had seen the campaign, the majority of whom had decision to move away from the day to day running and her role as Education and Health Communications Director social media activity and PR coverage that CoppaFeel! has received seen the cinema ad. The campaign had clear impact on people’s CEO of CoppaFeel! Of course, she will still be very much involved Sophie Dopierala has been promoted to Education and Health in 2016. Those that have heard of CoppaFeel! continue to be more understanding of the signs and symptoms of breast cancer. . Once and not being one to sit still for long (at all!), Kris will be having lots Communications Director. She will lead our Health communications, likely to check their boobs (38% versus 29% general population). exposed to the ad 70% said that it increased their understanding of of boob chat in her role as CoppaFeel! Ambassador, liaising with our MAG (Medical Advisory Group) and Primary Care strategy as well the signs and symptoms of breast cancer, 61% felt that it gave them our Patrons and fnding exciting new ways for them to support us as evolve our work with Rethink to create sustainable platforms for the confdence to know what is normal for their boobs and 53% said in reaching many more young people with our message. She will imparting our message to young people. that because of the campaign, they will check their boobs regularly. also represent CoppaFeel! at events and continue to channel her Team Spirit creativity as event planner extraordinaire, making sure that Festifeel Celebrity patrons is THE single biggest music event of the year. The CoppaFeel! : Movember Tits and Tache Softball team went This year Carrie Fletcher, Carly Rowena and Gabrielle Aplin signed from strength to strength this summer, and under the leadership of Their departure from day to day life at Boob HQ comes with mixed up to be a part of our Digital Boob Team, and Russell Howard captain Sophie we went on to win the plate. Who knows how far we feelings. We are hugely proud of everything that CoppaFeel! has continued to support CoppaFeel! with the Boob Ball tournament and will go in 2017? accomplished with them at the helm. Their vision and leadership taking part in the Hilly Hundred. has allowed us to do some incredible things, and more importantly The team have lots of initiatives planned for 2017 to welcome our save lives. Kris and Maren are the true embodiment of Bossing It new starters to the fold, including yoga, more fexible working and Like Beyoncé, and that they have grown CoppaFeel! to such a strong monthly team brunches so that we can all work more collaboratively position, to allow them to embark upon new ventures is testament and to build a strong team. to their creativity, passion and huge grit and determination. Whilst we will miss them both around the offce, and all of their crazy team

10 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 11 Prompted awareness of CoppaFeel! remains strong and higher than the national WHAT WE ACTUALLY DID population. Amongst our uni sample prompted awareness is at 45% compared to national 28 %.

Social Media & our Digital Boob Team (DBT) EDUCATION REMINDER SERVICES Social media remained a key touchpoint for 2016 with 24% of education on the curriculum in schools. Alongside this, students respondents citing social media as a touchpoint for hearing about UBT benefted from a measurable increase in cancer knowledge as #BraHijack CoppaFeel! Whilst we were not able to achieve the growth targets - We interviewed 121 students and recruited 70 team leaders by a result of introducing cancer as a topic within current teaching - 3 new brands signed up in 2016 (Zackti, Next, F&F) that we had set for each platform this year, leveraging the reach of September 2016. With a dropout rate of 7% (compared to 10% in approaches. We produced a report highlighting the fndings from - 15 brands in total on board - Yours Clothing and Atollo lingerie lined up for 2017! celebrity ambassadors has meant that our content is reaching more previous years) we had 65 Uni Boob Teams on university campuses the pilot. However, due to the political climate it was diffcult to people than ever with Russell Howard’s Boob Intern post reaching by the end of the year. generate PR around the fndings or to secure time with MPs to share #Showerhijack more than 950,000 people on Facebook - 2016 was the frst year that we moved away from a commercial the outputs. Despite this we were able to capture the response of In 2016 our partnership with I Love perfectly peachy continued, and - Twitter: 40k sponsor of the Uni Boob Team. This is so that the UBTs could students and teachers that participated in the pilot, demonstrating the team supplied us with shower gel samples to use at the Summer - Facebook: 56k keep focused on our core education message, rather than being the impact of the pilot, and all lesson plans and information received Boob Tour, within beauty boxes and within UBT kits. Due to I Love - Instagram: 40k distracted by brand partner marketing initiatives. Instead UBTs were in the pilots is accessible online. extending their distribution outside of the UK they were unable to tasked with fundraising to help fund the charity and campaign in continue supporting CoppaFeel!’s message on their product, and Advocacy – FB likes have risen 10% (51k – 56k), Twitter 5% October and February. This mechanic has worked really well for the Medical Voice as this is the nature with many beauty products, we are exploring other environmental ways to communicate the #SHOWERHIJACK (37.8k-40k), Instagram 40% (22k - 34k) UBTs who have enjoyed seeing the impact of their work on campus In 2016 we held our very frst Medical Advisory Group with Dr Chris message. Popular posts centred around #GetItOffYourChest received high through their fundraising activities. As of December 2016 UBTs have Van Tulleken, Dr Simon Cawthorn, Dr Penny Ward, Claire McDonald levels of engagement and reached more than 600k people across raised more than £25k. and Dr Rachel Wilson. With their expertise they input into our annual Shower hangers our social channels. Posts that tapped into social conversation such - Prompted awareness of CoppaFeel! remains strong and higher campaign, development of what to expect from your GP video and In 2016 more than 70,000 hangers were distributed across student as #GBBO and #BOOBBRUNCH ITVBE content were also highly than the national population. Amongst our uni sample prompted have committed to meet with us regularly to support us in developing housing associations and within Uni Boob Team kits. Such is the shared. awareness is at 45% compared to national 28%. our campaigns and messaging. Further to the meeting in September demand, we now get calls in early June from associations placing - The scheme is accredited by the Institute of Promotional Marketing we are developing our breast awareness guidelines, indicating what their orders. As such we have decided to make shower hangers an Streaming tools such as Facebook live and snapchat also performed giving students the opportunity to receive an industry recognised CoppaFeel! advocates and we are working alongside Dr Cawthorn to ongoing material that we make available to halls so that we continue well to provide viewers with exclusive behind the scenes content – to have extensive presence in student housing accommodation especially at events such as Festifeel and #GetItOffYourChest launch qualifcation. develop an information pack for primary care professionals. - This year’s UBT leaders rate themselves as being very confdent event. In the primary care space we worked alongside Hive to develop Shower Stickers initiating conversations with other students about CoppaFeel! and We had over 1,700 shower sticker requests this year – lower than last Our Digital Boob Team have effectively helped us to amplify our our approach. We have created a strategy and have already started 95% of UBTs have feedback that the students they speak to react year, however the demand remains high for our handy reminder! voice and engage new followers in 2016. In January Rae Morris creating literature which we hope to use to engage with primary care positively to our message. and Tahnee Seagrave alongside Fleur and Giovanna, who enlisted professionals in 2017. Text sign ups the help of Mike de Force, Tom Fletcher and Mario Falcone, all Boobettes December 2016: 35,282 (up from 28k in 2016 and well ahead of our participated in Boob Ball. 30,000 target!) Manage growth and increase capacity Fleur, Giovanna and Gabrielle Aplin also featured in our annual We created an online calendar for Boobette bookings to streamline campaign #GetItOffYourChest. In October DBT were out in force at Boob Mail the administration process, and have implemented an online booking Festifeel with Lucy & Lydia, Carly, Giovanna and Fleur taking part Boob news continues to be sent on a monthly basis, and our open spreadsheet and timecounts account set up for use in 2017 in a panel and the lovely Rae performed. Anna Jones also hosted and clickthrough rates are consistently high, with 19% of emails a supper club in the name of boobs to fundraise for us at Paradise. - We have 99 Boobettes at the end of 2016 (increased from 89 at the opened and 8% click through. We redesigned our Boob Mail this year with an Inside Boob HQ feature which has performed well. In Fleur raised over £2k by donating the sale of her depop shop to end of 2015) with 63% actively involved. 2016 we sent more than 160k emails, to a mailing list of 23.1k. CoppaFeel! and fnally Carrie rounded off an awesome year with a - We had 277 bookings in 2016, just below our target of 300. Project Awesome bid in aid of CoppaFeel! Of these 242 were completed, however 36 were cancelled or postponed bringing us closer to our target of 250 completed Summer Boob Tour sessions. We took our boob cube, sailor jerry tattoos, #GetItOffYourChest Create more targeted awareness postcards and lots and lots of bandanas to 10 festivals. We asked - Boobettes raised more than £6,500 through fundraising or people to #GetItOffYourChest by sending a postcard to a friend or sessions. family member in exchange for a boob bandana and automatic sign - The Boobettes also continued to grow their online footprint up to text reminder. Research shows that festivals are an important increasing their Twitter following to 2,623 (from 2,119) and the awareness driver for CoppaFeel! with 5% of our target audience Boobette blog has continued to be a success with more than 90 having seen CoppaFeel!’s boob cube. This year’s Summer Boob Tour contributed to more than 1,500 sign ups to CoppaFeel!’s boob followers. mail and 1,000 sign ups to our text reminder service. - Rather than reordering new Boobette specifc materials we are collaborating as a team to create new CoppaFeel! education materials that will be used across all awareness and education projects to create more opportunities to engage and have greater impact with our message. This year’s Summer

#RETHINKCANCER Boob Tour contributed We completed our regional pilot which demonstrated that there to more than 1,500 sign are clear, positive and tangible results to support including cancer ups to CoppaFeel!’s boob mail and 1,000 sign ups to our text reminder CoppaFeel! Trustees’ Annual Report 2016 13 12 CoppaFeel! Trustees’ Annual Report 2016 service. In 2016 more than 70,000 shower hangers were distributed WHAT WE ACTUALLY DID across student housing associations and within Uni Boob Team kits.

INCOME OBJECTIVE HIGHLIGHTS Corporate Regular Giving Third Party fundraisers We continue to explore new opportunities that will allow us to create Our partnerships with brands are integral to the work that we do While we have increased our regular donors and text donors we This year was another strong one for third party individuals stepping an additional CoppaFeel! event experience that will allow fundraisers both in extending our message to reach new audiences as well as have not made as much progress as we wanted. In December up and doing amazing things to raise money for us. It remains our to immerse themselves in the charity and our message. to fundraise. In 2016 we continued our partnerships with brands we launched a campaign in collaboration with Elllie’s Friends – a biggest income stream. Here’s a favour of what they got up to: including, but not limited to, Barry M, Popchips, Ann Summers social media text to donate campaign called #raspberrytocancer. Boob Brunch - Atte Huskyteers – an awesome group of ladies who took on an and Paul Mitchell, all of whom supported CoppaFeel! by providing This generated £642 of donations. Getting ready for 2017 we have At the end of 2016, to coincide with breast cancer awareness Arctic Expedition raising a massive £28.8k for CoppaFeel! in the products for events and goody bags (most notably Festifeel) and also researched a potential campaign and partner to work with and have month, we launched a new CoppaFeel! fundraising initiative – Boob process fundraising at their own internal events. invested time on our database to review our opt ins and data. We will Brunch. This was in response to the growing trend that we have - David Artingstall – held an incredible ball in Manchester with continue to look at ways that we can incorporate fundrasing into our seen amongst our target audience for socially sharing their brunches attendees including Snow Patrol and the glamorous Courtney Cox. We also established a number of new corporate partnerships, the events (especially Festifeel) and in particular those event where there as well as to cater to demand from fundraisers for new fundraising Kris and some of our Boobettes were in attendance on the night to most sizeable of which was Yours Clothing, who are donating their is an opportunity for people to see us in action. ideas. The campaign launched in partnership with ITVBe in October, see them raise £27.7k. 5p carrier bag charge to CoppaFeel! We have also begun working and received on air support from Towie and Real Housewives of - MODA – our friends at MODA supported CoppaFeel! with a with Miss Selfridge as part of a two year partnership and in 2016 Cheshire talent. 400 brunchers have registered their interest for fundraising dinner at the annual conference. They held a Silent hosted a number of Boobette talks to educate their teams on our holding a brunch and corporate partners Coconut Collaborative held Auction which was compered by the lovely Steph McGovern and message. PrettyLittleThing have also continued to support the their own Boob Brunch at Whole Foods to fundraise for CoppaFeel!. raised £27.9k in the process. work that we do by holding a number of sample sales on university - The IPM continued to support CoppaFeel! at their annual awards Boob Ball campuses and donating the proceeds to CoppaFeel! In 2017 we ceremony, this year via a raffe, bra pong and via ticket sales. The In partnership with Russell Howard we held Boob Ball at the Copper hope to work more closely with PrettyLittleThing via our Uni Boob night raised £9.9k. Box arena in January 2016. The event featured CoppaFeel! patrons Teams on these fundraisers. and celebrity friends, with more than 400 people attending the We also secured some new partners in Coconut Collaborative and Events event. Whilst we did secure lots of press (including Mail Online) as a Sweaty Betty, who have fundraised for CoppaFeel! by donating a - The Hilly Hundred - this year moved to the Eden Project and was a spectator sport Boob Ball was diffcult to follow. We also felt that in % sale of their products as well as providing gifts in kind for goody one day event. Russell Howard and his dad Dave took part and over the future at events we could do more to bring to life our education bags. £26k was raised. message, to convert attendees to regular boob checkers. Our - The Bath Half - Less runners and less income mainly due to the Some of our 2016 partners: video content creator, Georgette, developed a 90 second video of fact we weren’t lead charity. Still, it remains one of the favourite - ITVBE the event which we shared across social media channels and is a events in our calendar as support for our runners on race day is - Vans great tool to encourage other fundraisers and corporate partners phenomenal. - Barry M (Mediacom and 8Outdoor) to host boob ball tournaments for - London Marathon – we were fortunate to secure three places at - Ann Summers CoppaFeel! this year’s London Marathon which raised more than £17k - Paul Mitchell Social media - Royal Parks – we had our largest ever team at Royal Parks Fundraising 101 - Popchips remained a key including a team from Mediacom. The event raised £26k, a huge CoppaFeel! developed a new fundraising pack in response to - PrettyLittleThing success. the volume of enquiries and also to inspire third party fundraisers - Juice touchpoint for 2016 with - Festifeel – once again was a huge success. Fearne curated the holding events for CoppaFeel! As well as the pack we also created - Yours Clothing 24% of respondents event which included performances from the Stereophonics and a new paying in donations form and fundraiser journey document - Fake Bake citing social media as a Laura Mvula. We also managed to raise £38k (versus £27k in 2015) for internal use, all of which have improved professionalism and - Mello Melons touchpoint for hearing effciency internally. - Sweaty Betty Fabulous Challenges about CoppaFeel! - Camelbak We partnered with Fabulous Magazine and Charity Challenge to - Next take an incredible team including Boob Chief Kris, alongside Vicky - Wolf & Moon Pattison and Chloe Madeley to Iceland. This year engagement - Hose levels were really high as Kris was able to immerse the trekkers in - Coconut Collaborative our CoppaFeel! message whilst showering them in glitter. The team raised over £165k and we are already planning our 2017 trek with BGC charity Day Fabulous magazine and Charity Challenge, which will take place in In September the team at Boob HQ, along with Boobettes and our November in Oman. pal Russell Howard, got to experience our very frst BGC charity day! We did the rounds of the trading foors handing out boob love Our very own mass participation event and stress (boob) balls to raise a humongous £30,000!!!!!! Every year After several years’ planning we launched Bust a Groove (formerly BGC hold the event to remember the 658 friends and colleagues, Silent Disco Dash) a 5k / 10k silent disco running event that was due and the 61 Eurobrokers’ employees who were tragically killed on to take place at the Hop Farm in Kent. Due to the low number of sign September 11th by distributing 100% of their global revenues to ups we made the decision to cancel the event due to the fnancial charity. We had an incredible day and very much hope to return in viability as well as the impact that this would have on the event 2017! experience.

14 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 15 OBJECTIVES & PRIORITIES FOR 2017

2016 was another landmark year for CoppaFeel! and through our campaigns and education projects we cemented our role within the sector. CoppaFeel! brand awareness and recognition is at its highest ever level and we were able to reach more young people via owned and earned channels than ever before to instil behaviour change.

2016 was another landmark year for CoppaFeel! and through our in the water with a text to donate regular giving campaign in 2016 campaigns and education projects we cemented our role within the we need to develop a long term plan to make regular giving a larger sector. CoppaFeel! brand awareness and recognition is at its highest part of our fundraising mix. The Fabulous Challenge and Challenge ever level and we were able to reach more young people via owned Events will continue to be our largest fundraising channels in 2017, and earned channels than ever before to instil behaviour change. but with the introduction of Boob Brunch, a telephone campaign and increased presence at Festifeel we hope that we can diversify our Despite this increased awareness and a greater understanding fundraising streams in 2017. of the signs and symptoms of breast cancer there is still a lot of confusion, especially amongst 18-24’s who believe that there should We have an incredible supporter base both on social platforms and be more awareness generated to encourage regular boob checking. within our database and more attention will be made to engage with And we know that it is still the case that thousands of women and these supporters and encourage their repeat support. By developing men are dying of breast cancer each year, in many cases after more tailored communications we can increase their engagement being diagnosed at a stage where it cannot be treated, and so we with CoppaFeel! to support us more regularly in a creative, positive approach 2017 with renewed focus, energy and passion to make way that is true to our ethos. sure that this no longer continues to be the case. Effecting behaviour change will be our key driver for 2017. We know that more and more The focus for 2017: of you are aware of CoppaFeel! and that many of you have checked your boobs because of it. But we want more of you to coppafeel Behaviour Change and we will ensure that in 2017, we inspire you to take action and 50% of those people that are aware of CoppaFeel! check their boobs encourage even more of you to adopt a regular boob checking monthly. behaviour.

Our team is in a strong place, and we start 2017 with a clearly defned strategy and goals so that we can work more collaboratively, our activities are more cohesive and our work can have more impact. Having a clear plan for the year will allow us to be reactive and leverage short term opportunities, which is in our DNA at CoppaFeel! and integral to our hijacking mentality.

2017 will see more changes to the Boob Team. Natalie Kelly will move from her role as Director of Brand, Marketing and Comms to CEO from January and Sophie Dopierala will also start the new year in her role of Director of Education and Health Comms. With the appointment of an Income Generation Director, Boobette Co ordinator, Challenge Events Offcer Ellie and Marketing Manager our team will grow to 10 next year. With this team growth, cementing the CoppaFeel! values instilled by our founders will ensure that our culture of teamwork, personal touches, challenger mentality and keeping young people at the heart of what we do remain at the core of the charity.

We will begin the process of evolving our Income Generation strategy to be more sustainable in 2017. Whilst we dipped our toes

16 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 17 OBJECTIVES & PRIORITIES FOR 2017

ORGANISATIONAL PRIORITIES EDUCATION PRIORITIES

Structure Uni Boob Team - Convert DBT followers into CoppaFeel! supporters - Create a presentation for surgeries and medical professionals to - More effcient use of the database - Increase awareness of CoppaFeel! at campuses where we have - Implement a DBT text code and get 15,000 new signs ups demonstrate how we can support them - Transition to Excluserv for accounting UBTs - Diversify the DBT to increase our reach; recruit two new DBTs from - Develop a list of health comms contacts and create a process for - Monthly meetings with the team on budgets and actual fnancial - Increase number of UBT’s registered as a society to 60% to BME backgrounds sharing our primary care work situation for all departments increase sustainability of the teams and ensure that they have - Introduce individual KPIs - Hold a DBT induction to share the 2017 plans and strategy, to - Explore pilot options to test materials additional support on campus - Review monthly reporting and how we measure and evaluate the share the results of their work in 2016 and remind them why their - Build relationship with key fgures at other cancer charities, health - Generate £25k of fundraising impact of our work voices are important agencies, NHS and institutions which will help CoppaFeel! in - Streamline recruitment process so that all team leaders are - Register new trading subsidiary - Launch the Brazette to create more thought pieces and news developing our primary care work recruited in May and all team leaders attend one single training day. - Automate post system to reduce admin articles that can be shared on our website and social channels - Make the newsletter bi-weekly to create greater engagement Boobettes #RETHINKCANCER Governance amongst our supporter base Manage growth more efciently and increase capacity - Build relations with key fgures and organisations that will be useful Adding new skills and necessary expertise to the trustee board - Instil a feeling of positivity and empowerment - Boobettes to deliver 250 sessions in 2017 in shaping our strategy. Workforce - Use our social channels to normalize checking behaviour - Recruit 10 new Boobettes to the programme - Look at the need and support for a cancer resource hub - Recruit Income Generation Director - Produce more video content – snapchat, Instagram stories, - Amend the recruitment process so that training is at the beginning - Increase knowledge of teacher training. Facebook Live of the year AWARENESS PRIORITIES - Introduce “reward” content of adopting a boob checking behaviour - Increase sign up to text reminder service by 1,250 REMINDER SERVICES via Boobette stories - Create a booking form for Boobettes to request materials Market Research - Boobettes to be given 100 shower stickers to distribute (10,000 Summer Boob Tour #Brahijack Continue to grow CoppaFeel!’s prompted and unprompted brand across Boobette campaign as a whole) - BOOB BUS! Let’s get a CoppaFeel! boob bus for Summer Boob Launch #Brahijack with Atollo and Yours Clothing awareness both on uni campuses and amongst general population - Develop and introduce an engagement plan for the Boobettes Tour and for roadshow activities. - Remove reliance on brands by creating our own #BraHijack - Introduce a new booking system Annual Campaign: - Volunteer recruitment – can we prioritise UBTs, Boobettes and reminder that you can insert into your own bra - Change Boobette resources to help with evaluation and Identify a new creative agency partner for the next two years to supporters to maximise their engagement - Find a sportswear partner to evolve the range of brands that we are measurement develop an innovative organising idea that will engage with our target - Diversify presence at festivals to reach more of our target audience working with - Look at identifying funding opportunities audience - Establish better relationships with festival organisers - Use social media to promote the campaign and create consumer - Develop an annual campaign that is engaging AND will change Sharing Boobette stories demand for more brands to support the campaign behaviour - Develop a press process to manage PR enquiries #Showerhijack - Change the behaviour of young people in the UK to checking their - Use Boobette case studies across the organisation to demonstrate - Increase shower hanger production to become an ongoing material boobs at least once a month importance of our work to be used by gyms, housing associations and UBTs - A creative idea that translates across all CoppaFeel! touch-points, CoppaFeel!’s conscience & Medical Advisory Group - Make #Showerhijack a UBT mission to extend reach from media to corporate partners, to UBTs to festivals - Hold annual MAG meeting to facilitate review of annual campaign, - Focus on hijacking environments to remove reliance on brands and primary care and awareness materials Social Media & DBT ensure that the experience is fun and memorable. - Leverage the reach of the DBT and our social channels to educate Primary Care and start changing behaviour - Create and launch primary care materials pack

18 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 19 OBJECTIVES & PRIORITIES FOR 2017 PLANS FOR THE FUTURE

INCOME Over the next three years we hope to make signifcant progress towards Regular giving Running events - Increase regular giving to £10k by developing a strengthening our capabilities to - Broaden our portfolio of running events so that we have merchandise slip and introducing a telephone campaign more diversity and introduce events that will appeal to our achieve our vision. - Create a supporter engagement plan to nurture warm target audience supporters and encourage them to sign up to regular giving - Launch our own CoppaFeel! challenge event in 2017 Strategic Priorities Boob Brunch - Focus on key running events Bath Half, Royal Parks and - Relaunch in Feb / March with a target to host 400 brunches Northampton Half to maximise engagement and encourage 1. Consolidate current delivery - Boobettes, Festivals, 6. Strengthen our fundraising to create a more sustainable this year repeat sign ups. University Boob Teams and Campaigns. By ‘consolidate’ we and planned future. This will include: - Introduce a soft fundraising ask for brunchers mean we will ensure: - Develop a regular giving base - Across UBT / DBT / Corporates and Boobettes hold 80 Cycling Events - The value of each programme is evidence based - Foster more corporate partnerships with high net worth brunches - Partner with New Forest Bike Ride to be their offcial charity - That our messages are reaching everyone of an appropriate - Build our corporate, grants and trusts work. - Hold one brunch pop up during the summer partner age across the whole UK - The quality of our programme remains high 7. Grow our fabulous team with: Corporate Partnerships Other events - There is a sustainable way of funding each programme - Clear succession planning arrangements - Continue to have a proactive approach with partners and - Fabulous Challenge – this year will be in Oman. As the trek - That each programme remains fresh and relevant - Improving salaries identify brands which will leverage our existing strategy will be in November we aim to increase funds raised and - Ensuring we keep our team relevant and youthful - Grow existing long term partners generate more awareness of the treks in 2017 2. Build on bras and other prime opportunities to check. - Creating a positive and productive working environment - Introduce one awareness initiative with a corporate partner - Festifeel - repeated at the House of Vans with the support of By ‘build’ we mean taking the bra highjack to scale, - Instilling the CoppaFeel! culture of teamwork, challenger in a retail space Vans and Fearne Cotton continuing with shower stickers and fnding new, similar mentality, personal touches and target audience focus - Develop a corporate challenge event fundraising initiative - Volunteer party in April / May to thank our supporters, reminder initiatives. - Cultivating an even greater volunteer workforce Third Party Fundraisers volunteers and corporate partners - Develop deeper relationships with fundraisers - implement a 3. Extend our research and evidence base and use it to Since we don’t have the power to eradicate breast cancer, we fundraiser feedback system so that the fundraiser journey can Spreading awareness at events underpin increased campaigning and lobbying. are fully committed to ensuring that every woman stands the be reviewed and improved - Chiefy, our generic awareness materials are used, however best chance of beating breast cancer, by educating her with - Share research fndings with fundraisers to show the impact depending on the event, there may be the opportunity to 4. Deliver the RETHINKCANCER campaign to aim for the signs and symptoms of breast cancer and the importance of their activities create bespoke materials to encourage reengagement, mandated cancer education in secondary schools. of early detection. - Introduce a tiered thank you system increased support and for fundraisers to act upon our health - Develop a supporter communications plan so that they feel and education communications. We are going to explore how 5. Develop a new programme aimed at increasing GP supported and engaged with CoppaFeel! and where we can build more boob checking messages into engagement in best ‘boob’ practice. our communications at events

20 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 21 FINANCIAL REVIEW

Our policy on expenditure is to support our key objectives. applied or because an appeal raises funds for a defned area of concern/activity. There are no restricted funds carried forward at 31 This year you will see that 80% of our expenditure was spent December 2016. on Charitable Activities for CoppaFeel! And 20% was spent on Fundraising. REMUNERATION POLICY We started the year with a defcit budget but have ended the year The pay of the senior staff is reviewed annually. CoppaFeel! with a small surplus. This is thanks to the success of The Fabulous pays staff a fair salary that is competitive with the charity sector, Challenges and third party fundraising which smashed our targets, proportionate to the complexity of each role, and in line with our as well as watching our expenditure on some of our activity. charitable objectives . All staff pay is reviewed and decided upon by However, while our fundraising did exceptionally well, we did not the board of trustees on an annual basis. When recruiting new staff receive grant funding in 2016 and we also received lower general we research the market and look at comparable roles and packages donations than in 2015. offered. Our heavy reliance on fundraising income and unrestricted donations mean that income modelling is harder as we budget and plan for the next few years. We are looking forward to gaining some additional How we raised our money expertise in this area, when the new Director of Fundraising joins the Total incoming resources: £1,877,314 team.

In terms of expenses, we made the decision to invest further in our Voluntary Donations research - as it is a core way to track our effectiveness , and our £1,436,192 (77%) Fundraising costs were higher than we budgeted for as we had a (Gifts in Kind - £1,049,495- 73%)) greater demand for our challenge places, which come at a high (Donations - £386,697 - 27%) cost (however the investment proved worthwhile as the Fabulous Challenge to Iceland was the single biggest fundraising event for the Other Trading and Events charity in 2016). £351,051 (19%) CoppaFeel! will always look to do as much as we can with as little (Merchandise - £7,849 - 2%) money as possible and if we can make savings we will do so! We (Fundraising Events - £343,202 – 98%) have been very fortunate to have benefted from generous Gift in Kind support again this year– from Advertising to Media space. The Charitable Activities fgures for the Gift in Kind support remain a signifcant portion of our £89,758 (4%) income – this year the value has been over £1 million ! (£1,049,495), and we are very grateful for the support that we have received. (Corporate – £89,758 - 100%)

Investment Income £313 RESERVES POLICY AND GOING CONCERN In assessing the overall level of reserves, the trustees aim at all times to maintain suffcient unrestricted funds of at least six months running costs to ensure CoppaFeel! remains solvent going forward, this amounts to £387,564 based on 2016 expenditure (excluding How we spent our money donated services). Total expended resources: £1,824,624 The charity currently holds total unrestricted reserves of £492,937.

The charity and the trustees will be investigating further ways to develop sustainable funding streams – but remain confdent that Raising Funds CoppaFeel! is a going concern as there are adequate resources £357,581 (20%) available to be able to fund the activities of the charity.

It is the duty of the trustees to monitor reserves and they regularly Charitable activities review the reserves required to meet known and estimated £1,467,043 (80%) expenditure in furtherance of the charity’s objectives and for its (Gifts in Kind - £1,049,495 - 72%) administration.

Total funds carried forward to Restricted funds 2017: £492,937 Restricted funds are received under Trust law and can only be applied to defned activities. Restrictions can either arise because of a condition set by a donor/funder on how income may be

22 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 23 STRUCTURE, GOVERNANCE AND MANAGEMENT

CoppaFeel! is a company limited by guarantee and a charity registered in Administration Assistant Key risks to CoppaFeel! have been identifed and recorded on the England and Wales as well as Scotland. The company was incorporated on 28 All admin as well as correspondence with third party fundraisers and Risk Register, alongside appropriate mitigation plans. The charity will supporters report back to the Trustees at all Board meetings, and keep them of July 2009. The company was registered as a charity on 28 October 2009. informed of any new risks identifed. The charity is controlled by its governing document its Articles of Association Challenge Events Ofcer In charge of all challenge events and sports based third party Based on the register, the top two principal risks to the charity have which were amended by special resolution registered at Companies House on 4 fundraising activities been identifed as being:

August 2015. Boobette Coordinator 1. Heavy reliance on Community Fundraising for income with low Oversees all Boobette activities, booking talks and arranging events regular income as well as project 2. Not getting work done in good time as the charity relies on unpaid Organisational Structure Trustees shall serve for a term of four years starting from the date agencies that they were frst appointed. Chief Executive Our board The Chief Executive is responsible for the day-to-day management of The charity has considered these risks and has the following We will have no less than three trustees and no more than fve Trustees shall be eligible for re-appointment for further terms the charity’s affairs and for the implementation of policies agreed by mitigating actions in place: without formal review and agreement by the Board. The Chair, who provided that no Trustee may serve more than three terms (twelve the Board 1. Regular assessments of any risks at Senior management is also a Company Director will be one of these and will be appointed years in total). Trustee training opportunities are offered to the Board meetings, and identifcation of any new risks. by joint agreement of the Board. and Trustees are provided with an induction to the activities of The Chief Executive is assisted by the Employees, Interns and 2. Risks have been allocated to a specifc member of staff to monitor CoppaFeel! based on their individual needs. Volunteers. The Board approves the delegation of fnancial authority The role: and report back to the board. through the Chief Executive - Set and maintain vision Volunteers 3. The lack of predictable income means that the charity must invest - Help develop and agree our strategy Our volunteers are at the heart of everything we do and it has been Ambassador in regular giving – the charity will be looking to address this further in - Ensure accountability another year of relying heavily on them. Their commitment to our Our Ambassador is responsible for engaging with patrons, DBTs 2017. - Ensure compliance with the law cause allows us to extend our reach in the most effective way and and our celebrity friends to amplify our message through to their 4. Moving forward the charity is reducing reliance on unpaid - Maintain proper fscal oversight we are incredibly grateful to them for their support and strength. followers. The ambassador role also encompasses planning and agencies and also working with partners to set parameters and - Promote the organisation at every opportunity delivering Festifeel and representing CoppaFeel! at high profle events expectations for collaborations. The Board’s advice will be sought at Management - Support the CEO trustee meetings. Responsibility for day-to-day management matters and the Video Content Creator - Act in the best interests of our benefciaries implementation of policy is delegated to the Chief Executive. Creates video content for all social platforms that cover our broad Based on the Risk register and mitigating actions the trustees are - Make sure money is spent on purpose intended spectrum of activity satisfed that the charity is managing them appropriately. Employees The trustees have legal responsibility for the strategic direction and Director of Business Support Interns Team Spirit effective governance of the charity. The trustees who served during Seeks opportunities to expand and promote the objectives of the We were fortunate to have the help of an incredible summer intern CoppaFeel! is still part of London’s Charity Softball League which the period are listed in the ‘Reference and Administrative’ section. organisation and assist the CEO in all aspects of running CoppaFeel! who managed our UBT training day starts April - July each year, playing each game in London Parks. On average, the board meets four times per year. Informal meetings Education and Health Communications Director This year we joined forces with Movember and won the plate! We Training will be held as regularly as required and may happen on the phone Responsible for the development of our health comms and their have monthly team brunch meetings and from March will have We have a small budget to allow for training and development of or via Skype. translation across all of our touchpoints. Oversees our Education weekly team yoga sessions at Boob HQ staff. They are encouraged to seek opportunities for further learning. Projects and how our health message is amplifed via the Boobettes, The trustees are responsible for preparing the trustees’ annual report All staff must make time to spend with our target audience as well as UBT and all campaign activities. Collaborations with other organisations and the fnancial statements in accordance with applicable law and attending a Boobette talk. Our partnership with Breast Cancer Care We continue our great relations with fellow breast cancer charities regulations. Income Generation Director ensures we are up-to-date with Breast Cancer Health Promotion Breast Cancer Now and Breast Cancer Care. Allegiance with Oversees all fnancials and management reports and support Board members are not paid but can claim expenses. many fellow cancer charities remain for our #RETHINKCANCER streams as well as impact analysis Equal Opportunities Policy campaign. Kris remains active on Trekstock’s Young Person’s Panel Role of the Board in relation to the CEO CoppaFeel! is an inclusive organisation where everyone is treated UBT and Social Media Manager to help shape how they assist young people to thrive with and The CEO is present at all meetings. The CEO and the Chair present with respect and dignity. We are committed to eliminating all forms of Manages all aspects of the university student ambassador project beyond cancer. We also play a role in the new Cancer Taskforce, charity developments and strategy plans for discussion with the unlawful discrimination and to the equal treatment of all employees and our online presence including the Digital Boob Team spearheaded by Harpal Kumar of CRUK, the APPG on Cancer and Board. The Board is the ultimate decision maker. and job applicants; and requires all employees to abide by this Breast Cancer. CoppaFeels! is often asked to give talks at industry Marketing Manager principle. Recruiting and training trustees conferences, particular interest is given to our partnership with The Oversees all marketing projects and ensures all comms are Each year the trustees will review the skills and expertise of the All job vacancies will be advertised fairly and all applicants will be Sun, our strategy for content creation and how we engage with consistently on brand (role as of March 2017) board. monitored/assessed according to the policy. young people to inspire behaviour change. Fundraising Campaigns Manager Anyone can recommend a trustee to the current Chair. A candidate Oversees CoppaFeel!’s owned fundraising activities – spanning Risk management will go forward for Board approval only if both the Chair and CEO Boob Brunch, regular giving and high value third party activities The trustees have a duty to identify and review the risks that the agree they are appropriate. charity is exposed to and to ensure appropriate controls are in place to provide reasonable assurance against fraud or error.

24 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 25 REFERENCE AND ADMINISTRATIVE BOOB CHAMPS OF 2016

Statement of Public benefit They are also responsible for safeguarding the assets of Under the Charities Act 2011, charities are required to the charitable company and hence for taking reasonable demonstrate that their aims are for the public beneft. The steps for the prevention and detection of fraud and other two key principles which must be met in this context are, irregularities. frst, that there must be an identifable beneft or benefts; In so far as the trustees are aware: and, secondly, that the beneft must be to the public, or a - There is no relevant audit information of which the section of the public. Charity Trustees must ensure that they charitable company’s auditor is unaware carry out their charity’s aims for the public beneft, must - The trustees have taken all steps that they ought to have have regard to the Charity Commission’s guidance, and taken to make themselves aware of any relevant audit must report on public beneft in their Annual Report. information and to establish that the auditor is aware of that CoppaFeel!’s Board of Trustees regularly monitors and information reviews the success of the organisation in meeting its key The trustees are responsible for the maintenance and objectives of educating young people about the importance integrity of the corporate and fnancial information of checking their breasts. The Trustees confrm, in the light included on the charitable company’s website. Legislation of the guidance, that these aims fully meet the public beneft in the United Kingdom governing the preparation and test and that all the activities of the charity, described in the dissemination of fnancial statements may differ from trustees’ annual report, are undertaken in pursuit of these legislation in other jurisdictions. aims. These accounts have been prepared in accordance with Statement of responsibilities of the trustees the provisions applicable to companies subject to the small companies’ regime. The trustees (who are also directors of CoppaFeel! for the purposes of company law) are responsible for preparing the trustees’ annual report and the fnancial statements in accordance with applicable Registered England & Wales charity number: 1132366 law and United Kingdom Accounting Standards (United Kingdom Scotland: SC045970 Generally Accepted Accounting Practice). Registered Ofce: Company law requires the trustees to prepare fnancial First Floor, 1-4 Pope Street, London, SE1 3PR statements for each fnancial year which give a true and fair Chief Executive Ofcer: view of the state of affairs of the charitable company and Natalie Kelly of the incoming resources and application of resources, including the income and expenditure, of the charitable company for that period. In preparing these fnancial Board of Trustees statements, the trustees are required to: Chair: - Select suitable accounting policies and then apply them Dr R. J. Wilson consistently - Observe the methods and principles in the Charities SORP Board of Trustees: - Make judgements and estimates that are reasonable and Jamie Clews – Chair 6 July 2016 prudent Dr Rachel J Wilson – (stepped down as chair as of the board of - State whether applicable UK Accounting Standards and trustees 26 February 2016) statements of recommended practice have been followed, Mrs Kate Lee subject to any material departures disclosed and explained Mr Steve Stretton in the fnancial statements Mr Simon Finnis - Prepare the fnancial statements on the going concern Mrs Ruth Freeman (stepped down from board October 2016) basis unless it is inappropriate to presume that the charity will continue in operation Company Secretary and Administration: Jane Hallenga The trustees are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time Auditors: the fnancial position of the charitable company and enable Sayer Vincent LLP them to ensure that the fnancial statements comply with the Invicta House, 108-114 Golden Lane, London, EC1Y 0TL Companies Act 2006, the Charities and Trustee Investment (Scotland) Act 2005 and the Charities Accounts (Scotland) Regulations 2006 (as amended).

26 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 27 SPECIAL THANK YOUS

Individuals Medical Advisory Group Dorking The IPM Our Trustees Kerry Howard Hayley Calvert - Springboard MODA Russell Kane Sarah Jane Crawford Dr Penny Ward Jamie Clews Sunderland Trust, Sunderland Batley Bulldogs Ben Bailey Smith Heather Walters Dr Christopher Van Tulleken Kate Lee Helen Okoth - Fernhill School and ITVBE Maya Jama Atte Huskateers Claire McDonald Stephen Stretton Language College, Farnborough Paul Mitchell Tom Fletcher David Artingstall Mr Simon Cawthorn Simon Finnis Helen Langford - Boroughbridge High Miss Selfridge Giovanna Fletcher The Ladies Circle Dr Rachel Wilson School, York Flourescent PR Digital Boob Team Rachel Riley Sarah Carless GP Video Thanks Jo Dexter - The Deepings School, Yours Clothing The House of Vans Hannah Braid Carly Rowena Peterborough Therapy Hair & Beauty All of the artists that performed at Tanya D Souza Dr Nadine Singh AJ Odudu Kate Barry - Hanham Woods Academy, Barry M Festifeel Claie Wilson Maddie Lewis Gabrielle Aplin Bristol Glitterlips Our wonderful Boobettes Rebecca Anderson Carrie Fletcher #RETHINKCANCER Campaign Kathryn Sullivan - Prendergast Vale, Happy Ending Ltd Our bossin’ UBTs Becky Munday Tahnee Seagrave London Popchips Claie Wilson Marsha Kirichek Anna Jones Lisa-Marie Humphries - St Bede’s Inter Coconut Collaborative Carey Trevill Roche Rae Morris Church School, Cambridge News UK The IPM Lucy & Lydia Pilot Schools Rachael Watson - Heaton Manor DCM Dereck Bremner Giovanna Fletcher School, Newcastle upon Tyne Running High Laura Palmer Alison Wiggins - Hornsey School for Richard Evans - Calday Grange HIVE Special thanks Georgette Mrakadeh-Keane Girls, London Grammar School, Wirral Digitas Health Graham Moates Bonnie Taylor - St Mary’s School, The Billings Family Graeme Sheldon Buckinghamshire Companies Our Patrons Claire McDonald Graham Temple Clair Hardiment - The Axholme Theni Paramaguru Pretty Little Thing Fearne Cotton James Selby Academy, North Lincolnshire, All of the Fabulous Trekkers Diginut Dermot O’Leary Jane Hallenga Chloe Smith - QE Academy Trust, Maren Hallenga Disco DodgeBall Greg James Kate Coventry Devon Rachel Wilson Fresh Tech Sarah Outen Laura Gallagher Debbie Rigby - Dinnington High Kate Coventry MediaCom Harry Becher Richard Beecroft School, Sheffeld Vicky Pattison 8Outdoor Newton Faulkner Allison Finnie Gemma Roche - Sandhill View School, Chloe Madeley BGC Sheridan Smith Jo Pacey Sunderland Russell Howard Confero Media Genevieve Rose - The Priory C of E, Ninette Howard Karmarama

28 CoppaFeel! Trustees’ Annual Report 2016 CoppaFeel! Trustees’ Annual Report 2016 29 DECLARATION

The trustees declare that they have approved the trustees’ report.

Signed on behalf of the charity’s trustees.

Full Name: jamie clews Position: Chairman

Full Name: Jane Hallenga Position: Secretary

GET IN TOUCH Team CoppaFeel! 1-4 Pope Street London SE1 3PR Email: [email protected] Tel: 0207 407 0398 Facebook: CoppaFeel! Twitter: CoppaFeelPeople coppafeel.org

30 CoppaFeel! Trustees’ Annual Report 2016