June to August 2012

Home , Chris Moyles, Fearne Cotton, Sara Cox

1 1 Performance Pack June to August 2012

Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | Ian.Walker@bbc.co.uk 2 2 Summary headlines – June to August 2012

• Record breaking BBC iPlayer requests in August – with a new high of 196 million – driven by the huge national interest in the London 2012 Olympic Games • Highest-ever requests per week (51m) and users per week (11.5m) on w/c 30th July 2012 due to the interest in the London 2012 Olympic Games coverage • Highest-ever requests from mobile and tablet devices in August (22m and 17m respectively), contributing almost a fifth of total requests in the month (19%) - driven by TV requests for programmes related to the London 2012 Olympic Games. • Highest-ever proportion (32%) of live TV requests in August driving by demand for live London 2012 Olympic Games coverage. • Previous record had been set the month before in July, when due to the Wimbledon 2012 Men’s Final and start of the Olympics, live viewing had increased to 24%. • The London 2012 Olympic Games ceremonies were the most-requested programmes in July and August • 3.9m requests for the Opening Ceremony • 2.1m requests for Closing Ceremony • Other popular TV programmes included Parade’s End, Accused, Citizen Khan and Bad Education proved popular in August. • On radio, Test Match Special and BBC 5live Olympics coverage topped the most-requested programmes chart in August.

NOTE: The data in this report excludes the 24 web-only sports streams for the London 2012 Olympic Games. It includes all scheduled TV channel output.

Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. 3 3 Index

Page Content 4-7 Monthly BBC iPlayer requests by media type and device type 8 Notes about the data in this report 9 Monthly total requests 10 Average daily requests per month 11 Average daily users per month 12 Weekly requests – latest 6 months 13 Weekly users – latest 6 months 14 Top TV programmes 15 Top radio programmes 16 TV and radio requests - live vs catch-up 17 Use of BBC iPlayer for TV by time of day 18 Use of BBC iPlayer for radio by time of day 19 Profile of BBC iPlayer users 20 Glossary 4 Total monthly BBC iPlayer requests across all platforms, 4 since 2009

Building on the increase seen in July, the Olympics helped drive a steep increase in requests to BBC iPlayer with a record 196 million requests for August, and an all-time high for TV requests of 151 million.

Requests for TV programmes

196

191 192

190

187 187

185 185

178

175 167

Requests for radio programmes

162

160

159

157

155

153

148

145

141 141

139

130

123

120

119

118

117

116

114 114 114

107 151

142

145 146

138

143

139 140

134

130

125

87 87

122

127

85 122

115

120 113

117

76 76

114

108

109

108

87 91

86 87 86

62 61

52 51

48 49

46 46 46 46

44 44 45 45

40 40

37 36 37

33 33

32 33 32 32 32

30 31 31

29 30

28 27 28 28

27 26 26 26

25 25 25

Millions of requests per month per requests of Millions

Jul Jul Jul Jul

Apr Jun Oct Apr Jun Oct Apr Jun Oct Apr Jun

Feb Mar Dec Feb Mar Dec Feb Mar Dec Feb Mar

Aug Nov Aug Sep Nov Aug Sep Nov Aug

May May May May

Sept

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 6 for guide notes. 5 Requests for programmes by device type – TV and radio 5

All devices and platforms delivered an increase in the volume of requests in August compared with July – most notably on mobile (+29%) and tablet (+21%), which saw their highest numbers to date. Together, mobile and tablet requests contributed almost a fifth (19%) of the total. For more on how the BBC delivered the first truly digital Olympics, see our August press release. (Please note that the step-change in mobile/tablet requests in February was partly due to a measurement problem being fixed.)

Number of requests (millions) % of requests 196 191 192 190 4% 4% 4% 4% 4% 5% 4% 4% 5% 5% 5% 5% 185 187 185 187 Unknown 1% 1% 1% 1% 1% 1% 1% 6% 6% 178 10 1% 1% 1% 1% 2% 2% 1% 8 8 9 175 3 9 3 3 9 11 167 15% 15% 15% 11% 2 2 3 3 17% 17% 17% 16% 15% 14% 15% 14% 13% 12% 3 9 22 155 1 28 153 29 27 9 3 Internet TV / 5% 28 28 28 26 5% 5% 4% 5% 5% 29 3 21 10 6% 6% 5% 5% 5% 6% 6% 5% 1 9 connected devices 1 8 9 9 10 21 11 10 26 9 9 26 9 TV platform 9 8 operators

113 Games consoles 58% 59% 59% 58% 59% 113 112 65% 62% 62% 57% 58% 120 116 118 106 109 103 65% 65% 65% 65% 116 96 100 99 Computers

17 Tablets 12 12 13 13 14 6% 8% 10 11 13 6% 7% 7% 8% 8% 6 7 2% 3% 3% 4% 5% 6% 4 5 20 17 17 22 3% 9 8 10 12 13 12 15 15 15 10% 11%

Mobile devices 6% 6% 6% 6% 6% 7% 6% 9% 8% 8% 9% 9%

Jul

Apr Jun

Oct

Feb Mar

Sep Dec

Aug Nov Aug

Jul Jul

May

Apr Jun

Oct

Feb Mar

Sep Dec

Aug Nov Aug

TOTAL May

Jan Jan 12 Jan Jan 12

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 6 Requests for programmes across BBC iPlayer by device type –6 TV only

Mobile devices saw the greatest month-on-month growth in August. (Please note that the step-change in mobile/tablet requests in February was partly due to a measurement problem being fixed.)

Number of requests (millions) % of requests

Unknown 151 1% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2% 143 145 146 139 142 140 3 138 21% 20% 20% 19% 19% 19% 17% 16% 15% 134 2 3 2 23% 23% 20% 20% 2 2 3 130 Internet TV / connected 1 3 125 22 28 devices 7% 6% 28 29 27 3 6% 7% 7% 115 113 28 28 26 2 6% 6% 6% 6% 7% 8% 28 10 7% 7% 1 21 1 9 21 TV platform operators 9 9 10 8 11 10 26 9 9 26 9

9 8 Games consoles 54% 54% 54% 81 55% 55% 54% 62% 59% 58% 52% 80 60% 59% 61% 85 78 71 84 74 74 67 82 86 Computers 68 67

10% 10% 15 Tablets 7% 9% 10% 12 13 8% 8% 11 11 12 12 4% 6% 7% 9 11 3% 4% 4% 6 6 10% 9% 9% 9% 10% 11% 12% 4 4 15 19 6% 6% 6% 7% 7% 6% 8 9 10 9 13 13 13 13 14

7 7 Mobile devices

Jul

Apr Jun

Oct

Feb Mar

Sep Dec

Aug Nov Aug

May

Oct

Jun

Apr

Feb

Mar

Dec

Sep

Aug Aug

Nov May

TOTAL Jan 12 Jan-12

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 7 Requests for programmes across BBC iPlayer by device type –7 radio only

BBC iPlayer radio requests increased in August by +2%. Growth was driven by both mobile (+7%) and tablet devices (+5%). (Please see footnotes)

Number of requests (millions) % of requests

48 49 Unknown 46 46 46 46 14% 15% 16% 16% 17% 17% 44 44 45 45 19% 18% 20% 21% 21% 19% 20% 42 9 10 Internet TV / 40 40 8 8 9 9 9 8 connected devices 9 TV platform operators

Games consoles 71% 71% 80% 79% 77% 76% 71% 73% 70% 72% 70% 34 72% 71% 35 34 33 35 34 31 32 32 32 32 31 29 Computers

Tablets 2% 2% 2% 1 1 1 1 1 1% 1% 2% 3% 1 1 1 1 1 1% 1% 2% 2% 3% 3% 0 0 1 4 4 7% 10% 9% 2 2 2 3 3 3 2 3 3 3 3 4% 5% 5% 6% 7% 5% 5% 6% 6% 7%

Mobile devices

Jul

Oct

Jun

Apr

Feb

Mar

Dec

Sep

Aug Aug

Nov

Apr Jun

May

Oct

Feb Mar

Sep Dec

Aug Nov Aug May

Jan-12 TOTAL Jan Jan 12

We are investigating the drop in radio requests from mobile devices in April – this may be due to a measurement problem

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. In March 2012, a measurement problem meant iOS live streams are not being counted; this could explain the drop in mobile requests in March. 8 8 Notes for figures in this report

• Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computers / mobile devices / games consoles, connected TVs, etc. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • Across 24 October to 27 November 2011, BBC iPlayer stats measurement was inadvertently affected during work undertaken to improve the BBC iPlayer PC service performance. Daily, weekly and monthly totals and averages have been corrected here. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. • Please quote the source of these figures as “BBC iStats”. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. • All data is for the UK only and excludes listening outside the UK. • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station. 9 Monthly BBC iPlayer online requests

Excluding the Virgin Media cable service (for which data arrives later in the month), BBC iPlayer received 180 million requests in August 2012, a record month driven by the London 2012 Olympic Games viewing. Unsurprisingly, TV requests drove this record month, increasing +17% on July’s figures (which were themselves up on June due to the Olympics starting at the end of the month). This breaks with previous summer patterns – where the end of the summer lull has previously ended in October.

Radio Requests 180

169

168

167 167

164

163 160

TV Requests 160

153

151

136 46

134 48

133 49

132

131

130 130

46 45

125

121

118

115

110

38 37

104 36

101 40

101 100 32 40

79 30

32 28

71 71 29

135

123

122

26 26 120 120

118 118

47 25

115

109 109

24 25 101 97

18 90 90

84 85

16 77

68 69 68

45 44

37 37

36 37

Monthly Requests (millions) . Monthly (millions) Requests

Jul Jul Jul Jul

Jun Oct Jun Oct Jun Oct Jun

Feb Mar Apr Feb Mar Apr Feb Mar Apr Feb Mar Apr

Dec Dec Dec

May Sep Nov May Sep Nov May Sep Nov May

Aug Aug Aug Aug

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 8 for guide notes. 10 Average daily BBC iPlayer online requests

Average daily request numbers were at 5.8 million programmes per day in August 2012 – up +12% on the previous month, and driven again by requests for the London 2012 Olympic Games. This was primarily due to

requests on TV, which averaged at 4.4 per day. This is a growth of +21% on July. 5.8

Radio Requests 5.8

5.4 5.4

5.2

5.2 5.1

TV Requests 5.0

5.0

1.5

1.6

4.5

4.4 4.4

4.3

4.3 1.5

1.5

4.3 1.6

1.6

4.2

1.4

1.5

1.4

3.9

1.4

3.7

1.1

3.5 3.5

1.1

3.5

1.2

3.3 1.2

1.3

3.2 3.2 1.2

1.3

3.2

3.1

1.0

1.1 1.1

3.0

1.0

2.7 1.1

1.1

1.0

2.4

1.0 0.9

1.1

1.0

0.9

2.3

2.2

0.9

1.0

2.1

2.0 2.0

2.0

1.9

0.9

4.4

4.2

1.7

3.9

0.9 3.9

3.8

0.8 3.7

3.6

0.8 3.6

3.4

0.8 3.3

0.8

0.7 0.9 3.2

3.1

3.0 3.0

2.9

0.6 2.9

2.8

2.7

2.5

2.5 2.4

2.3

2.2 2.2 2.2

2.2

2.1

2.0

1.7

1.5

1.4

1.3 1.3

1.2 1.2

1.2

1.1

Average Daily Requests (millions)RequestsDaily . Average

Jul Jul Jul Jul

Apr Jun Apr Jun Apr Jun Apr Jun

Oct Oct Oct

Feb Feb Feb Feb

Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug

Nov Nov Nov

May May May May

Jan09 Jan10 Jan11 Jan12

Please refer to slide 8 for guide notes. 11 Average daily BBC iPlayer online users

BBC iPlayer saw just over 2 million unique users playing TV or radio programmes per day in August. There was a much larger overlap seen in devices playing both TV and radio content than ever before (0.2m), and this number is likely to be much greater. This crossover is likely to be the result of sports radio listeners,

whom in August were also requesting both radio sports coverage and Olympics TV programmes. 2.3

Users of Radio Only

2.1 2.1

2.1

2.1 2.1

2.0 2.0

Users of both 0.4

1.9

0.1

1.8

0.3

0.4

1.8 1.7

Users of TV Only 1.7 0.22

0.4

1.7 1.7

1.7 0.4

0.3

1.6

0.3

1.6

1.5

1.5 0.4

1.5

0.3

0.4

1.4 0.3 0.4

1.4

0.4

1.3 1.3

0.3

1.3

1.3 0.3 0.4

0.4

1.2 1.2 0.3

1.2 1.2

0.3

1.1 0.3

0.3

1.0 0.3

0.3

0.9

0.8

0.8 0.8 0.8

0.3

0.8 1.8

1.7 1.7 1.7

0.3

1.7 1.6

1.6

1.6 0.3

1.5

0.3

1.4 0.3

0.2

0.3

0.2

1.4 1.3 0.3

1.3

0.3

1.3

1.3 1.3

1.2 1.2

1.2

1.1

1.0

1.0 1.0

0.9

0.9 0.9 0.9 0.9

0.9

0.7

0.6

0.5 0.5

0.5

Unique user agents (millions) . Unique user agents (millions)

Jul Jul Jul Jul

Apr Jun Apr Jun Apr Jun Apr Jun

Oct Oct Oct

Feb Feb Feb Feb

Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug

Nov Nov Nov

May May May May

Jan09 Jan10 Jan11 Jan12

Please refer to slide 8 for guide notes. 12 Weekly BBC iPlayer online requests – latest 6 months

The impact of sporting events can clearly be seen in the week-on-week figures, with a +31% increase during the first full week of the London 2012 Olympic Games in the first week of August, and much higher figures than usual during the second week (the final week of the Olympics).

Radio Requests

TV Requests

44 41 10 40 39 39 38 38 39 39 38 39 39 37 37 36 36 36 36 36 36 35 35 34 34 34 10 11 32 11 11 10 11 11 11 11 10 11 11 10 10 9 10 10 11 10 10 11 10 11 10 11 10

41 34 28 28 28 30 28 28 29 29 27 26 26 26 27 27 26 27 26 26 26 25

25 24 24 22 23

Weekly Requests (millions)RequestsWeekly .

'27-Feb

02 12 Jul 09 12 Jul 16 12 Jul 23 12 Jul 30 12 Jul

04 Jun 0412 Jun 1112 Jun 1812 Jun 2512 Jun

05 Mar 12 05 Mar 12 12 Mar 12 19 Mar 12 26 Mar 02 Apr 12 09 Apr 12 16 Apr 12 23 Apr 12 30 Apr 12

07 May 12 07 May 12 14 May 12 21 May 12 28 May

06 Aug 12 13 Aug 12 20 Aug 12 27 Aug 12

Please refer to slide 8 for guide notes. 13 Weekly BBC iPlayer online users – latest 6 months

Consistent with requests per week, weekly unique users increased to an all time high at the beginning of August at 11.2m for the London 2012 Olympic Games, and remained higher than usual for the coverage in the second week of the month.

Users of radio only Users of both Users of TV only 11.2 0.3 9.6 9.5 9.0 9.0 9.1 9.2 9.3 8.6 8.7 8.6 8.8 8.8 8.9 8.8 8.7 8.8 8.5 8.3 8.2 0.4 8.3 8.2 0.5 1.5 8.1 7.8 7.8 1.1 1.6 1.4 1.4 7.4 7.7 1.4 1.5 1.4 1.4 1.3 1.5 1.5 1.5 1.2 1.4 0.7 1.3 1.3 0.7 1.4 1.4 1.2 1.3 1.3

9.6 8.0 7.2 7.7 7.7 7.6 7.1 6.9 6.8 7.1 6.8 6.8 7.1 6.9 7.0 6.9 6.7 7.1 6.5 7.0 6.6 6.5

6.3 6.1 6.1 5.8 6.0

Unique user agents (millions) . Unique user agents (millions)

'27-Feb

02Jul12 09Jul12 16Jul12 23Jul12 30Jul12

02 Apr 12 02Apr 12 09Apr 12 16Apr 12 23Apr 12 30Apr 04Jun 12 11Jun 12 18Jun 12 25Jun 12

0512 Mar 1212 Mar 1912 Mar 2612 Mar 0612 Aug 1312 Aug 2012 Aug 2712 Aug

07May12 14May12 21May12 28May12

Please refer to slide 8 for guide notes. 14 14 BBC iPlayer - top 20 TV episodes, June 2012

The Apprentice and The Diamond Jubilee Concert were both in the top three most-requested programmes in June, attracting over 1 million requests each, and other Jubilee-related programmes were also in the top 20. The final episode of The Voice was also among the top titles, as was Euro 2012 coverage.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

The Apprentice Final: Series 8 Episode 14 1,281,000 The Apprentice Final: Series 8 Episode 14 1,281,000 EastEnders 22/06/12 1,008,000 EastEnders 22/06/12 1,008,000 The Diamond Jubilee Concert 04/06/2012 952,000 The Diamond Jubilee Concert 04/06/2012 952,000 Russell Howard's Good News Series 6 Episode 8 896,000 Russell Howard's Good News Series 6 Episode 8 896,000 The Voice UK The Final Episode 17 754,000 The Voice UK: The Final Episode 17 754,000 Louis Theroux Twilight of the Porn Stars 01/06/2012 726,000 Louis Theroux: Twilight of the Porn Stars 01/06/2012 726,000 EastEnders 20/06/12 720,000 Match of the Day Live UEFA Euro 2012 England v Italy 643,000 EastEnders 14/06/12 683,000 Mock the Week Series 11 Episode 1 640,000 EastEnders 08/06/12 680,000 True Love Episode 1 621,000 496,000 Russell Howard's Good News Series 6 Episode 9 663,000 Glamour Model Mum, Baby & Me 12/06/12 462,000 Russell Howard's Good News Series 6 Episode 10 648,000 The Graham Norton Show Series 11 Episode 9 438,000 EastEnders 19/06/12 645,000 Have I Got News for You Series 43 Episode 9 XXY 07/04/09 410,000 Match of the Day Live UEFA Euro 2012 England v Italy 643,000 397,000 Mock the Week Series 11 Episode 1 640,000 Would I Lie to You? Series 6 396,000 EastEnders 26/06/12 625,000 Episodes Series 2 Episode 4 380,000 True Love: Episode 1 621,000 Silk Series 2 Episode 5 Gary Barlow: On Her Majesty's Service 03/06/2012 377,000 EastEnders 06/06/12 600,000 373,000 EastEnders 12/06/12 595,000 Cherry Healey: How to Get a Life Single v Settled 363,000 Mock the Week Series 11 Episode 2 583,000 A Jubilee Tribute to The Queen by the Prince of Wales EastEnders 25/06/12 583,000 The Men Who Made Us Fat 352,517

Please refer to slide 6 for guide notes. 15 15 BBC iPlayer - top 20 TV episodes, July 2012

The London 2012 Olympic Games Opening Ceremony drew huge request numbers on BBC iPlayer in July – 3.0m in the last 4 days of the month alone, and breaking all records for requests on the day after transmission (previously held by the final episode of The Voice). The Absolutely Fabulous Olympic Special was in second place as well as other sports programmes such as MOTD Live UEFA Euro 2012 Final.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

London 2012 Opening Ceremony 27/07/2012 2,984,000 London 2012 Opening Ceremony 27/07/2012 2,984,000 Absolutely Fabulous Specials Olympics Episode 3 752,000 Absolutely Fabulous Specials Olympics Episode 3 752,000 London 2012 Opening Ceremony Countdown 682,000 Mock the Week Series 11 Episode 5 660,000 Mock the Week Series 11 Episode 5 660,000 EastEnders 19/07/12 625,000 Mock the Week Series 11 Episode 4 626,000 Olympics London 2012 BBC One: Day 3: 1.45-4.00 598,000 EastEnders 19/07/12 625,000 MOTD Live UEFA Euro 2012 The Final 01/07/2012 545,000 EastEnders 25/07/12 613,000 Wimbledon 2012 BBC One: Men's Final 08/07/2012 499,000 EastEnders 06/07/12 612,000 Line of Duty Episode 2 493,000 Olympics London 2012 BBC One: Day 3: 1.45-4.00 598,000 Cherry Healey: How to Get a Life Episode 3 403,000 EastEnders 24/07/12 580,000 The Hollow Crown Richard II Episode 1 394,000 EastEnders 05/07/12 577,000 Panorama 390,000 EastEnders 23/07/12 569,000 Usain Bolt: The Fastest Man Alive 16/07/12 390,000 EastEnders 13/07/12 556,000 Blackout Episode 1 378,000 Mock the Week Series 11 Episode 6 556,000 Twenty Twelve Series 2 Episode 5 378,000 Mock the Week Series 11 Episode 3 556,000 Wallander Series 3 An Event in Autumn Episode 1 344,000 EastEnders 03/07/12 555,000 Can Anyone Beat Bolt? 17/07/12 344,000 EastEnders 17/07/12 546,000 Tom Daley: Diving for Britain 23/07/12 337,000 MOTD Live UEFA Euro 2012 The Final 01/07/2012 545,000 Episodes Series 2 Episode 9 308,000 EastEnders 10/07/12 542,000 Doctor Who Series 6 Episode 13 307,000 EastEnders 16/07/12 529,000 Brooklyn's Finest 03/09/11 295,000

Please refer to slide 6 for guide notes. 16 16 BBC iPlayer - top 20 TV episodes, August 2012

Similarly to July, the Olympic ceremonies dominated iPlayer requests in August, with the Closing Ceremony drawing the biggest numbers at 2.1m. Day 13 of the Olympics – showing the 200m men’s final, and Day 5 – showing Bradley Wiggins’ cycling Gold, both entered the top 20.

With the new season of programming, dramas Parade’s End and Accused, and documentaries such as Our War and Russell Brand: From Addiction to Recovery did well this month.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

London 2012 Closing Ceremony 12/08/2012 2,114,000 London 2012 Closing Ceremony 12/08/2012 2,114,000 Waterloo Road Series 8 Episode 1 1,149,000 Waterloo Road Series 8 Episode 1 1,149,000 Bad Education Sex Education Episode 2 884,000 Bad Education Episode 2 884,000 EastEnders 02/08/12 824,000 EastEnders 02/08/12 824,000 Citizen Khan Episode 1 783,000 Citizen Khan Episode 1 783,000 Bad Education Parents' Evening Episode 1 779,000 Olympics London 2012 BBCOne: Day 13: 19.00-22.00 651,000 EastEnders 09/08/12 737,000 The Premier League's Most Amazing Moments 540,000 EastEnders 17/08/12 723,000 Parade's End Episode 1 527,000 EastEnders 15/08/12 693,000 Horizon 2012-2013 Episode 3 509,000 EastEnders 06/08/12 688,000 Accused Series 2 Tracie's Story Episode 1 500,000 EastEnders 07/08/12 688,000 Our War Series 2 Into the Hornet's Nest Episode 1 462,000 EastEnders 16/08/12 676,000 The Great British Bake Off Series 3 Episode 1 442,000 EastEnders 24/08/12 674,000 Top Gear Series 18 Episode 1 424,000 EastEnders 23/08/12 668,000 Russell Brand: From Addiction to Recovery 16/08/12 418,000 EastEnders 20/08/12 663,000 Olympics Tonight London 2012 Day 9 Episode 9 400,000 EastEnders 21/08/12 662,000 Midwives: Delivering Under Pressure Episode 1 373,000 Olympics London 2012 BBCOne: Day 13: 19.00-22.00 651,000 Lara Croft: Tomb Raider 27/12/04 372,000 Olympics London 2012 BBCOne: Day 5: 13.45-16.00 639,000 Silent Witness Series 15 Part 1 372,000 EastEnders 28/08/12 638,000 Vexed Series 2 Episode 1 357,000 EastEnders 14/08/12 615,000 Lesbian Vampire Killers 29/10/11 345,000

Please refer to slide 6 for guide notes. 17 17 BBC iPlayer - top 20 radio episodes, June 2012

The Now Show was the most popular radio programme this June, with The News Quiz and 5 Live Sport Euro 2012 coverage close behind.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

The Now Show Series 37 Episode 1 136,000 The Now Show Series 37 Episode 1 136,000 125,000 The News Quiz Series 77 Episode 9 125,000 The News Quiz Series 77 Episode 9 5 live Sport Euro 2012 France v England 11/06/2012 124,000 5 live Sport Euro 2012 France v England 11/06/2012 124,000 I'm Sorry I Haven't A Clue Series 57 Episode 1 96,000 The Now Show Series 37 Episode 2 97,000 Victoria Derbyshire 11/06/12 89,000 I'm Sorry I Haven't A Clue Series 57 Episode 1 96,000 Just a Minute Series 63 Episode 4 83,000 Victoria Derbyshire 11/06/12 89,000 The Chris Moyles Show 01/06/12 82,000 87,000 The Now Show Series 37 Episode 3 Fearne Cotton Sara Cox sits in for Fearne 22/06/2012 70,000 83,000 Just a Minute Series 63 Episode 4 Cricket 29/06/12 68,000 The Chris Moyles Show 01/06/12 82,000 So Wrong It's Right Series 3 Episode 4 65,000 The Chris Moyles Show Live from Hackney Marshes 80,000 Desert Island Discs John Bishop 24/06/2012 61,000 The Chris Moyles Show 15/06/12 79,000 Scott Mills 21/06/12 59,000 The Chris Moyles Show 08/06/12 77,000 The Infinite Monkey Cage Series 6 Oceans: The Last 58,000 Great Unexplored Frontier? Episode 1 The Chris Moyles Show 12/06/12 75,000 Ken Bruce 12/06/12 55,000 Just a Minute Series 63 Episode 5 74,000 Test Match Special 10/06/12 54,000 The Chris Moyles Show 25/06/12 74,000 Cabin Pressure Series 3 Rotterdam Episode 5 53,000 The Chris Moyles Show 19/06/12 71,000 The Reith Lectures Niall Ferguson: The Rule of Law 52,000 Fearne Cotton Sara Cox sits in for Fearne 70,000 and Its Enemies: 2012 The Human Hive Episode 1 The Archers 18/06/12 50,000 The Chris Moyles Show Live from Hackney 70,000 49,000 The Chris Moyles Show 13/06/12 70,000 The Chris Evans Breakfast Show 28/06/12 The Chris Moyles Show 20/06/12 70,000 Hackney Weekend 2012 Vernon Kay and Sara Cox 49,000

Please refer to slide 6 for guide notes. 18 18 BBC iPlayer - top 20 radio episodes, July 2012

Sport remained pertinent to radio programmes in July, with the Test Match Special coverage, and Old Harry’s Game – Olympic Special proving popular. Elsewhere, the usual Radio 4 programmes I’m Sorry I Haven’t A Clue and The Now Show, as well as Radio 1 shows The Chris Moyles Show and Fearne Cotton remained prevalent in the top 20.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

I'm Sorry I Haven't A Clue Series 57 Episode 3 142,000 I'm Sorry I Haven't A Clue Series 57 Episode 3 142,000 Fearne Cotton Newton Faulkner in the Live Lounge 141,000 Fearne Cotton Newton Faulkner in the Live Lounge 141,000 I'm Sorry I Haven't A Clue Series 57 Episode 2 138,000 Test Match Special 20/07/12 129,000 I'm Sorry I Haven't A Clue Series 57 Episode 4 132,000 The Chris Moyles Show 11/07/12 124,000 Test Match Special 20/07/12 129,000 The Now Show Series 37 Episode 7 116,000 Test Match Special 23/07/12 126,000 Old Harry's Game Olympic Special Episode 1 93,000 The Chris Moyles Show 11/07/12 124,000 Wimbledon 2012 Men's Singles Final - Federer v Murray 64,000 Fearne Cotton 02/07/12 119,000 Victoria Derbyshire 06/07/12 63,000 The Now Show Series 37 Episode 7 116,000 Scott Mills 26/07/12 60,000 I'm Sorry I Haven't A Clue Series 57 Episode 5 115,000 The Chris Evans Breakfast Show 27/07/12 58,000 Test Match Special 19/07/12 113,000 Ken Bruce 16/07/12 57,000 The Now Show Series 37 Episode 5 106,000 The Archers 12/07/12 54,000 The Now Show Series 37 Episode 6 97,000 Desert Island Discs Martina Navratilova 08/07/2012 54,000 Old Harry's Game Olympic Special Episode 1 93,000 5 live Olympics 31/07/12 53,000 The Chris Moyles Show 20/07/12 88,000 5 live Olympic Breakfast 28/07/12 52,000 The Chris Moyles Show 27/07/12 86,000 Wimbledon Shelagh Fogarty 06/07/12 51,000 The Chris Moyles Show 13/07/12 85,000 Cricket 01/07/12 51,000 The Chris Moyles Show 24/07/12 83,000 Jeremy Vine 10/07/12 50,000 The Chris Moyles Show 12/07/12 81,000 Steve Wright in the Afternoon 10/07/12 48,000 Fearne Cotton 11/07/12 81,000 Weekend Breakfast 08/07/12 44,000

Please refer to slide 6 for guide notes. 19 19 BBC iPlayer - top 20 radio episodes, August 2012

Sport was even more popular in August than July, with the Test Match Special and 5 Live coverage of the London 2012 Olympic Games populating the top 5. The start of the football season also proved popular on iPlayer, with the Premier League game of Everton v Man Utd seeing 79K requests. Elsewhere, Radio 1’s The Chris Moyles Show and the Fearne Cotton show both remained popular, as well as Radio 4 show I’m Sorry I Haven’t A Clue.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

Test Match Special 20/08/12 146,000 Test Match Special 20/08/12 146,000 Test Match Special 17/08/12 117,000 5 live Olympics 03/08/12 95,000 Test Match Special 16/08/12 108,000 I'm Sorry I Haven't A Clue Series 57 Episode 6 89,000 5 live Olympics 03/08/12 95,000 The Chris Moyles Show 10/08/12 83,000 5 live Olympics 07/08/12 90,000 5 live Sport Premier League Everton v Man Utd 79,000 I'm Sorry I Haven't A Clue Series 57 Episode 6 89,000 The Unbelievable Truth Series 2 Episode 3 77,000 5 live Olympics 02/08/12 86,000 Fearne Cotton 22/08/2012 75,000 The Chris Moyles Show 10/08/12 83,000 5 live Olympic Breakfast 01/08/12 71,000 5 live Olympics 01/08/12 82,000 Trevor Nelson Happy Birthday 1Xtra! 17/08/2012 71,000 5 live Sport Premier League Everton v Man Utd 79,000 Ken Bruce 15/08/12 69,000 The Unbelievable Truth Series 2 Episode 3 77,000 Fry's English Delight Series 5 Episode 1 66,000 The Chris Moyles Show 28/08/12 77,000 Just a Minute Series 64 Episode 2 64,000 The Chris Moyles Show 03/08/12 76,000 Scott Mills 29/08/12 60,000 The Chris Moyles Show 29/08/12 76,000 Reading and Leeds Huw Stephens Live from Reading 59,000 Test Match Special 19/08/12 76,000 Steve Wright in the Afternoon 13/08/12 56,000 Fearne Cotton 22/08/2012 75,000 Huw Stephens 22/08/12 54,000 Fearne Cotton 31/08/12 75,000 Annie Mac Live in Ibiza - Part 1! 03/08/2012 53,000 The Chris Moyles Show 08/08/12 73,000 Weekend Breakfast 18/08/12 53,000 Test Match Special 18/08/12 73,000 Back in the Game with Justin Moorhouse 18/08/12 50,000 The Chris Moyles Show 31/08/12 72,000 Chain Reaction Series 8 Episode 4 50,000

Please refer to slide 6 for guide notes. 20 TV and radio requests – live vs catch-up online requests

The popularity of the London 2012 Olympics drove live requests to a new record level in August, making up 32% of all TV requests (previously held in July due to both the Olympics and Wimbledon 2012 Men’s Final). The proportion of live radio listening decreased slightly on July, despite the dominance of sports in the top programmes such as Test Match Special and the Olympics coverage.

% requests for TV programmes % requests for radio programmes

13 13

14 14 14 14 14 14 14 14

74 74

75 75

76 76 76 76 76 76

77 77 77

87 87

86 86 86 86 86 86 86 86

26 26

25 25

24 24 24 24 24 24

23 23 23

Jul Jul

Oct Jun

Apr

Jul

Nov Mar

Feb Aug

Sep Dec May

Aug

Jun

Apr

Oct

Nov

Feb Aug

Sep Dec Mar

May

Aug Aug

Jan 12 Jan Jan Jan 12 Simulcast Simulcast On-demand On-demand

Please refer to slide 8 for guide notes. 21 BBC iPlayer – use for TV online by time of day, July 2012

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the

pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 25.8 million

TV viewers Internet peak – 28.4 million BBC iPlayer peak – 376,000 BBC iPlayer TV requests

Internet users (any website)

Note: each each very Note:line a has (seescaledifferent peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB July 2012, internet from Nielsen March 2012, Please refer to slide 8 for guide notes. BBC iPlayer from BBC iStats July 2012 - see footnotes on final page for more detail

22 BBC iPlayer – use for radio online by time of day, July 2012

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in- between the pattern of radio listening and internet use, with proportionally more listening in daytime and

evening compared with the traditional linear breakfast peak.

BBC iPlayer peak – 111,000 Radio listeners Radio peak – 14.1 million Internet peak – 28.4 million BBC iPlayer requests for radio Internet users (any

website)

Note: each each very Note:line a has (seescaledifferent peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q1 2012, internet from Nielsen March 2012, Please refer to slide 8 for guide notes. BBC iPlayer from BBC iStats July 2012 - see footnotes on final page for more detail 23 BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile reached an even balance for the first time in Q2 2012, and while most users (77%) continued to be aged

under 55 years, this was an older profile than has been seen for many months.

17 17 17

18 18

19 19 19

20 20 20

22 22

41 41

43 43 43 43 43

47 47

49 49

42 43

40 38

40 55+

44 37 40

40 40

41 41

41 40 40 Women 39 35-54

Men 70

63 16-34

59 59

57 57 57 57 57

53 53

51 51

43 43 43

42 42 42

41 41

40 40

39 39 39

38 38 38

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 08 09 10 11 12 08 09 10 11 12 12

23 27 55+ 35 35 Women 50 54 51 51

39 35-54 34 34 33

Men 50 46 49 49 16-34 38 31 31 32

Users of Home All TV All radio Users of BBC Home All TV viewers All radio BBC iPlayer broadband viewers listeners iPlayer broadband listeners users users

Please refer to slide 8 for guide notes. User profiles - TV from BARB (Q2 12), radio from RAJAR (Q2 12), broadband from BARB (Q2 12) 24 24 Glossary

• Stream – click to play instantly.

• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions.

• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations.

Extra footnotes for slides 23-24 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on- demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Please note: In order to exclude Olympic Sport data from iPlayer stats we have had to temporarily exclude requests for the BBC News Channel content which were made from the BBC News website, for the weeks of 23 and 30 July. After the Olympics we will revert back to usual reporting.