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June to August 2012

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June to August 2012 1 1 Performance Pack June to August 2012 Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | [email protected] 2 2 Summary headlines – June to August 2012 • Record breaking BBC iPlayer requests in August – with a new high of 196 million – driven by the huge national interest in the London 2012 Olympic Games • Highest-ever requests per week (51m) and users per week (11.5m) on w/c 30th July 2012 due to the interest in the London 2012 Olympic Games coverage • Highest-ever requests from mobile and tablet devices in August (22m and 17m respectively), contributing almost a fifth of total requests in the month (19%) - driven by TV requests for programmes related to the London 2012 Olympic Games. • Highest-ever proportion (32%) of live TV requests in August driving by demand for live London 2012 Olympic Games coverage. • Previous record had been set the month before in July, when due to the Wimbledon 2012 Men’s Final and start of the Olympics, live viewing had increased to 24%. • The London 2012 Olympic Games ceremonies were the most-requested programmes in July and August • 3.9m requests for the Opening Ceremony • 2.1m requests for Closing Ceremony • Other popular TV programmes included Parade’s End, Accused, Citizen Khan and Bad Education proved popular in August. • On radio, Test Match Special and BBC 5live Olympics coverage topped the most-requested programmes chart in August. NOTE: The data in this report excludes the 24 web-only sports streams for the London 2012 Olympic Games. It includes all scheduled TV channel output. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. 3 3 Index Page Content 4-7 Monthly BBC iPlayer requests by media type and device type 8 Notes about the data in this report 9 Monthly total requests 10 Average daily requests per month 11 Average daily users per month 12 Weekly requests – latest 6 months 13 Weekly users – latest 6 months 14 Top TV programmes 15 Top radio programmes 16 TV and radio requests - live vs catch-up 17 Use of BBC iPlayer for TV by time of day 18 Use of BBC iPlayer for radio by time of day 19 Profile of BBC iPlayer users 20 Glossary since since requests monthly BBC across iPlayer all Total Please refer to slide 6notes. slide forguide to refer Please Millions of requests per month with with a in requests a BBC increase to steep iPlayer the Olympics helped drive on Building the seenJuly, increase in 2009 record 196 million requests recordrequests million 196 for August , , and an Requests for TV programmes 196 191 192 190 187 187 185 185 all 178 175 Requests for radio programmes 167 - 162 time time for requests high TV of million 151 160 159 157 155 153 153 148 145 141 141 139 130 123 120 119 118 117 116 114 114 114 107 151 142 145 146 138 143 139 140 134 97 130 125 87 87 122 127 85 122 115 120 113 117 81 78 117 76 76 114 platforms, platforms, 108 109 108 97 69 93 88 84 86 87 91 62 86 87 86 78 71 62 61 59 55 52 52 51 50 45 48 49 46 46 46 46 44 44 45 45 42 40 40 38 37 36 37 35 33 33 32 33 32 32 32 30 31 31 29 30 28 27 28 28 27 26 26 26 25 25 25 24 18 16 Jul Jul Jul Jul Apr Jun Oct Apr Jun Oct Apr Jun Oct Apr Jun Feb Mar Dec Feb Mar Dec Feb Mar Dec Feb Mar Aug Nov Aug Sep Nov Aug Sep Nov Aug May May May May Sept Jan 09 Jan 10 Jan 11 Jan 12 Jan . 4 4 5 Requests for programmes by device type – TV and radio 5 All devices and platforms delivered an increase in the volume of requests in August compared with July – most notably on mobile (+29%) and tablet (+21%), which saw their highest numbers to date. Together, mobile and tablet requests contributed almost a fifth (19%) of the total. For more on how the BBC delivered the first truly digital Olympics, see our August press release. (Please note that the step-change in mobile/tablet requests in February was partly due to a measurement problem being fixed.) Number of requests (millions) % of requests 196 191 192 190 4% 4% 4% 4% 4% 5% 4% 4% 5% 5% 5% 5% 185 187 185 187 Unknown 1% 1% 1% 1% 1% 1% 1% 6% 6% 178 10 1% 1% 1% 1% 2% 2% 1% 8 8 9 175 3 9 3 3 9 11 167 15% 15% 15% 11% 2 2 3 3 17% 17% 17% 16% 15% 14% 15% 14% 13% 12% 3 9 22 155 1 28 153 29 27 9 3 Internet TV / 5% 28 28 28 26 5% 5% 4% 5% 5% 29 3 21 10 6% 6% 5% 5% 5% 6% 6% 5% 1 9 connected devices 1 8 9 9 10 21 11 10 26 9 9 26 9 TV platform 9 8 operators 113 Games consoles 58% 59% 59% 58% 59% 113 112 65% 62% 62% 57% 58% 120 116 118 106 109 103 65% 65% 65% 65% 116 96 100 99 Computers 17 Tablets 12 12 13 13 14 6% 8% 10 11 13 6% 7% 7% 8% 8% 6 7 2% 3% 3% 4% 5% 6% 4 5 20 17 17 22 3% 9 8 10 12 13 12 15 15 15 10% 11% Mobile devices 6% 6% 6% 6% 6% 7% 6% 9% 8% 8% 9% 9% Jul Apr Jun Oct Feb Mar Sep Dec Aug Nov Aug Jul Jul May Apr Jun Oct Feb Mar Sep Dec Aug Nov Aug TOTAL May Jan Jan 12 Jan Jan 12 Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 6 Requests for programmes across BBC iPlayer by device type –6 TV only Mobile devices saw the greatest month-on-month growth in August. (Please note that the step-change in mobile/tablet requests in February was partly due to a measurement problem being fixed.) Number of requests (millions) % of requests Unknown 151 1% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2% 143 145 146 139 142 140 3 138 21% 20% 20% 19% 19% 19% 17% 16% 15% 134 2 3 2 23% 23% 20% 20% 2 2 3 130 Internet TV / connected 1 3 125 22 28 devices 7% 6% 28 29 27 3 6% 7% 7% 115 113 28 28 26 2 6% 6% 6% 6% 7% 8% 28 10 7% 7% 1 21 1 9 21 TV platform operators 9 9 10 8 11 10 26 9 9 26 9 9 8 Games consoles 54% 54% 54% 81 55% 55% 54% 62% 59% 58% 52% 80 60% 59% 61% 85 78 71 84 74 74 67 82 86 Computers 68 67 10% 10% 15 Tablets 7% 9% 10% 12 13 8% 8% 11 11 12 12 4% 6% 7% 9 11 3% 4% 4% 6 6 10% 9% 9% 9% 10% 11% 12% 4 4 15 19 6% 6% 6% 7% 7% 6% 8 9 10 9 13 13 13 13 14 7 7 Mobile devices Jul Jul Apr Jun Oct Feb Mar Sep Dec Aug Nov Aug May Oct Jun Apr Feb Mar Dec Sep Aug Aug Nov May TOTAL Jan 12 Jan-12 Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 7 Requests for programmes across BBC iPlayer by device type –7 radio only BBC iPlayer radio requests increased in August by +2%. Growth was driven by both mobile (+7%) and tablet devices (+5%). (Please see footnotes) Number of requests (millions) % of requests 48 49 Unknown 46 46 46 46 14% 15% 16% 16% 17% 17% 44 44 45 45 19% 18% 20% 21% 21% 19% 20% 42 9 10 Internet TV / 40 40 8 8 9 9 9 8 connected devices 9 TV platform operators Games consoles 71% 71% 80% 79% 77% 76% 71% 73% 70% 72% 70% 34 72% 71% 35 34 33 35 34 31 32 32 32 32 31 29 Computers Tablets 2% 2% 2% 1 1 1 1 1 1% 1% 2% 3% 1 1 1 1 1 1% 1% 2% 2% 3% 3% 0 0 1 4 4 7% 10% 9% 2 2 2 3 3 3 2 3 3 3 3 4% 5% 5% 6% 7% 5% 5% 6% 6% 7% Mobile devices Jul Jul Oct Jun Apr Feb Mar Dec Sep Aug Aug Nov Apr Jun May Oct Feb Mar Sep Dec Aug Nov Aug May Jan-12 TOTAL Jan Jan 12 We are investigating the drop in radio requests from mobile devices in April – this may be due to a measurement problem Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players.
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