September 2012
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1 1 Monthly Performance Pack September 2012 Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | [email protected] 2 2 Monthly summary headlines – September 2012 • Record-breaking 199 million BBC iPlayer requests in September– driven by an increase in radio requests, which grew +8% compared with the previous month. This is the highest ever number of requests per month. • Requests-per-week remained high in September (43 million average) and increased across the month, boosted by the start of the new TV autumn season. • Average daily requests reached a record 6 million programmes per day Across devices: • Mobile and tablet accounted for over a fifth of requests in September (21%). • TV platform operators (+22%) and games consoles (+16%) saw the highest growth in requests. By demographic: • The gender profile reached an even balance of male/female for the first time in Q2 2012 and a record 23% of requests by audiences over the age of 55 Popular content: • The start of the new TV season saw the first episode of Doctor Who Series 7 deliver the highest number of requests for a single programme (2.2m), and all 5 episodes featured in the top 10. Citizen Khan along with documentaries such as Panaroma and Andrew Marr’s A History of the World also performed strongly this month. • On radio, the final episode of the Chris Moyles Show topped radio requests this month (427k), whilst sports coverage of Andy Murray winning the The US Open and Team Europe winning The Ryder Cup also proved popular. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. 3 3 Index Page Content 4-7 Monthly BBC iPlayer requests by media type and device type 8 Notes about the data in this report 9 Monthly total requests 10 Average daily requests per month 11 Average daily users per month 12 Weekly requests – latest 6 months 13 Weekly users – latest 6 months 14 Top TV programmes 15 Top radio programmes 16 TV and radio requests - live vs catch-up 17 Use of BBC iPlayer for TV by time of day 18 Use of BBC iPlayer for radio by time of day 19 Profile of BBC iPlayer users 20 Glossary since 2009 (includes Virgin Media Cable) requests monthly BBC across iPlayer all Total Please refer to slide 6notes. slide forguide to refer Please Millions of requests per month records this this month, recordswith an all the that but drove was it radio As usual, the bulk TV, reach of from came record a million. requests 199 in the seenAugust, increase BBC Following - time time high 50mrequests, and of an of+8%.increase iPlayer requests continued continued requests (+2%) increase to in September to Requests for TV programmes 199 196 191 192 190 187 187 185 185 178 175 Requests for radio programmes 167 162 160 159 157 155 153 153 148 145 141 141 139 130 123 120 119 118 117 116 114 114 114 150 107 151 142 145 146 138 143 139 140 134 97 130 125 87 87 122 127 85 122 115 120 113 117 81 78 117 76 76 114 platforms, platforms, 108 109 108 97 69 93 88 84 86 87 91 62 86 87 86 78 71 62 61 59 55 52 52 51 50 45 50 48 49 46 46 46 46 44 44 45 45 42 40 40 38 37 36 37 35 33 33 32 33 32 32 32 30 31 31 29 30 28 27 28 28 27 26 26 26 25 25 25 24 18 16 Jul Jul Jul Jul Apr Jun Oct Apr Jun Oct Apr Jun Oct Apr Jun Feb Mar Dec Feb Mar Dec Feb Mar Dec Feb Mar Aug Nov Aug Sep Nov Aug Sep Nov Aug Sep May May May May Sept Jan 09 Jan 10 Jan 11 Jan 12 Jan 4 4 5 Requests for programmes by device type – TV and radio 5 (includes Virgin Media Cable) TV platform operators (+22%) and games consoles (+16%) saw the highest growth in requests. Handheld devices (mobile and tablet) accounted for over a fifth of requests in September (21%). Number of requests (millions) % of requests 199 196 4% 4% 4% 5% 4% 4% 5% 5% 5% 5% 5% 191 192 190 1% 1% 1% 1% 1% 6% 6% 185 187 185 187 Unknown 1% 1% 1% 1% 2% 2% 1% 2% 178 10 11 8 8 9 175 3 3 16% 15% 15% 15% 14% 12% 11% 3 3 9 11 167 17% 15% 15% 14% 13% 13% 2 2 3 3 3 1 9 22 27 5% 153 29 28 3 5% 4% 5% 28 28 27 26 9 Internet TV / 5% 5% 5% 5% 6% 5% 6% 28 10 5% 6% 29 3 21 11 connected devices 9 9 1 8 9 10 10 21 9 11 9 26 9 TV platform 8 operators 58% 52% 113 104 Games consoles 59% 59% 58% 59% 65% 62% 62% 57% 58% 113 112 65% 65% 120 116 118 106 109 103 116 96 99 Computers 9% 17 18 6% 8% Tablets 6% 7% 7% 8% 8% 12 12 13 13 14 3% 5% 6% 10 11 13 3% 4% 6 7 12% 5 20 17 17 22 24 10% 9% 8% 8% 9% 9% 11% 8 10 12 13 12 15 15 15 6% 6% 6% 7% 6% Mobile devices Jul Jul Apr Jun Apr Jun Oct Oct Feb Mar Feb Mar Sep Dec Sep Sep Dec Sep Nov Aug Nov Aug May TOTAL May Jan Jan 12 Jan Jan 12 Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 6 Requests for programmes across BBC iPlayer by device type –6 TV only (including Virgin Media Cable) Since TV requests drive the overall picture, the graphs below (for TV requests only) tell a similar story to the previous page. Number of requests (millions) % of requests Unknown 151 150 1% 1% 1% 145 146 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 143 142 139 140 138 3 3 134 3 2 17% 16% 15% 2 2 130 23% 21% 20% 20% 20% 19% 19% 20% 19% 18% 2 3 3 22 Internet TV / 1 125 27 28 29 28 3 connected devices 7% 6% 28 27 28 7% 113 26 2 10 6% 6% 6% 6% 6% 7% 7% 7% 28 21 7% 8% 1 9 21 11 9 9 10 TV platform 8 11 10 9 9 26 9 operators 8 Games consoles 54% 47% 81 54% 54% 70 55% 55% 52% 54% 80 61% 62% 59% 58% 78 71 59% 84 85 74 74 67 82 86 Computers 67 11% 17 10% 15 Tablets 10% 10% 11 12 13 7% 8% 8% 9% 11 12 12 4% 6% 7% 6 9 11 4% 4% 14% 4 6 19 21 10% 9% 9% 9% 10% 11% 12% 9 10 9 15 13 13 13 13 14 6% 6% 7% 7% 6% 7 8 Mobile devices Jul Jul Apr Jun Oct Feb Mar Sep Dec Sep Apr Jun Nov Aug Oct May Feb Mar Sep Dec Sep Nov Aug May TOTAL Jan Jan 12 Jan Jan 12 Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 7 Requests for programmes across BBC iPlayer by device type –7 radio only BBC iPlayer radio requests increased in September to reach a record 50 million, with the most notable increase via games consoles (+82%) Number of requests (millions) % of requests 50 48 49 Unknown 46 46 46 46 15% 16% 16% 17% 17% 44 44 45 45 19% 18% 20% 21% 21% 19% 20% 20% 42 10 9 10 Internet TV / connected 40 8 8 9 8 9 devices 9 TV platform operators Games consoles 71% 79% 77% 76% 71% 73% 71% 72% 70% 69% 34 34 72% 71% 70% 35 34 33 35 34 31 32 32 32 31 29 Computers Tablets 2% 1 1 1 1 1 2 1% 1% 2% 2% 2% 3% 1 1 1 1 1 1% 2% 2% 3% 3% 3% 0 1 4 4 3 10% 2 2 3 3 3 2 3 3 3 3 5% 5% 6% 7% 7% 9% 5% 5% 6% 6% 7% 7% Mobile devices Jul Oct Jun Apr Feb Jul Mar Dec Sep Sep Aug Nov May Apr Jun Oct Feb Mar Sep Dec Sep Nov Aug May Jan-12 TOTAL Jan Jan 12 Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players.