September 2012

1 1 Monthly Performance Pack

September 2012

Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | Ian.Walker@bbc.co.uk 2 2 Monthly summary headlines – September 2012

• Record-breaking 199 million BBC iPlayer requests in September– driven by an increase in radio requests, which grew +8% compared with the previous month. This is the highest ever number of requests per month. • Requests-per-week remained high in September (43 million average) and increased across the month, boosted by the start of the new TV autumn season. • Average daily requests reached a record 6 million programmes per day

Across devices: • Mobile and tablet accounted for over a fifth of requests in September (21%). • TV platform operators (+22%) and games consoles (+16%) saw the highest growth in requests.

By demographic: • The gender profile reached an even balance of male/female for the first time in Q2 2012 and a record 23% of requests by audiences over the age of 55

Popular content: • The start of the new TV season saw the first episode of Doctor Who Series 7 deliver the highest number of requests for a single programme (2.2m), and all 5 episodes featured in the top 10. Citizen Khan along with documentaries such as Panaroma and Andrew Marr’s A History of the World also performed strongly this month. • On radio, the final episode of the Chris Moyles Show topped radio requests this month (427k), whilst sports coverage of Andy Murray winning the The US Open and Team Europe winning The Ryder Cup also proved popular.

Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. 3 3 Index

Page Content 4-7 Monthly BBC iPlayer requests by media type and device type 8 Notes about the data in this report 9 Monthly total requests 10 Average daily requests per month 11 Average daily users per month 12 Weekly requests – latest 6 months 13 Weekly users – latest 6 months 14 Top TV programmes 15 Top radio programmes 16 TV and radio requests - live vs catch-up 17 Use of BBC iPlayer for TV by time of day 18 Use of BBC iPlayer for radio by time of day 19 Profile of BBC iPlayer users 20 Glossary 4 Total monthly BBC iPlayer requests across all platforms, 4 since 2009 (includes Virgin Media Cable)

Following the increase seen in August, BBC iPlayer requests continued to increase (+2%) in September to reach a record 199 million. As usual, the bulk of requests came from TV, but it was radio that drove the records this month, with an all-time high of 50m requests, and an increase of +8%.

Requests for TV programmes

199

196

191 192

190

187 187

185 185

178

175 167

Requests for radio programmes

162

160

159

157

155

153

148

145

141 141

139

130

123

120

119

118

117

116

114 114 114

150

107 151

142

145 146

138

143

139 140

134

130

125

87 87

122

127

85 122

115

120 113

117

76 76

114

108

109

108

87 91

86 87 86

62 61

52 51

48 49

46 46 46 46

44 44 45 45

40 40

37 36 37

33 33

32 33 32 32 32

30 31 31

29 30

28 27 28 28

27 26 26 26

25 25 25

Millions of requests per month per requests of Millions

Jul Jul Jul Jul

Apr Jun Oct Apr Jun Oct Apr Jun Oct Apr Jun

Feb Mar Dec Feb Mar Dec Feb Mar Dec Feb Mar

Aug Nov Aug Sep Nov Aug Sep Nov Aug Sep

May May May May

Sept

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 6 for guide notes. 5 Requests for programmes by device type – TV and radio 5 (includes Virgin Media Cable)

TV platform operators (+22%) and games consoles (+16%) saw the highest growth in requests. Handheld devices (mobile and tablet) accounted for over a fifth of requests in September (21%).

Number of requests (millions) % of requests

199 196 4% 4% 4% 5% 4% 4% 5% 5% 5% 5% 5% 191 192 190 1% 1% 1% 1% 1% 6% 6% 185 187 185 187 Unknown 1% 1% 1% 1% 2% 2% 1% 2% 178 10 11 8 8 9 175 3 3 16% 15% 15% 15% 14% 12% 11% 3 3 9 11 167 17% 15% 15% 14% 13% 13% 2 2 3 3 3 1 9 22 27 5% 153 29 28 3 5% 4% 5% 28 28 27 26 9 Internet TV / 5% 5% 5% 5% 6% 5% 6% 28 10 5% 6% 29 3 21 11 connected devices 9 9 1 8 9 10 10 21 9 11 9 26 9 TV platform 8 operators 58% 52% 113 104 Games consoles 59% 59% 58% 59% 65% 62% 62% 57% 58% 113 112 65% 65% 120 116 118 106 109 103 116 96 99 Computers

9% 17 18 6% 8% Tablets 6% 7% 7% 8% 8% 12 12 13 13 14 3% 5% 6% 10 11 13 3% 4% 6 7 12% 5 20 17 17 22 24 10% 9% 8% 8% 9% 9% 11% 8 10 12 13 12 15 15 15 6% 6% 6% 7% 6%

Mobile devices

Jul

Apr Jun

Oct

Feb Mar

Sep Dec Sep

Nov Aug

Nov Aug May

TOTAL May

Jan Jan 12 Jan Jan 12

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 6 Requests for programmes across BBC iPlayer by device type –6 TV only (including Virgin Media Cable)

Since TV requests drive the overall picture, the graphs below (for TV requests only) tell a similar story to the previous page.

Number of requests (millions) % of requests Unknown 151 150 1% 1% 1% 145 146 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 143 142 139 140 138 3 3 134 3 2 17% 16% 15% 2 2 130 23% 21% 20% 20% 20% 19% 19% 20% 19% 18% 2 3 3 22 Internet TV / 1 125 27 28 29 28 3 connected devices 7% 6% 28 27 28 7% 113 26 2 10 6% 6% 6% 6% 6% 7% 7% 7% 28 21 7% 8% 1 9 21 11 9 9 10 TV platform 8 11 10 9 9 26 9 operators

8 Games consoles 54% 47% 81 54% 54% 70 55% 55% 52% 54% 80 61% 62% 59% 58% 78 71 59% 84 85 74 74 67 82 86 Computers 67 11% 17 10% 15 Tablets 10% 10% 11 12 13 7% 8% 8% 9% 11 12 12 4% 6% 7% 6 9 11 4% 4% 14% 4 6 19 21 10% 9% 9% 9% 10% 11% 12% 9 10 9 15 13 13 13 13 14 6% 6% 7% 7% 6%

7 8 Mobile devices

Jul

Apr Jun

Oct

Feb Mar

Sep Dec Sep

Apr Jun

Nov Aug

Oct

May

Feb Mar

Sep Dec Sep

Nov Aug

May TOTAL

Jan Jan 12 Jan Jan 12

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 7 Requests for programmes across BBC iPlayer by device type –7 radio only

BBC iPlayer radio requests increased in September to reach a record 50 million, with the most notable increase via games consoles (+82%)

Number of requests (millions) % of requests

50 48 49 Unknown 46 46 46 46 15% 16% 16% 17% 17% 44 44 45 45 19% 18% 20% 21% 21% 19% 20% 20% 42 10 9 10 Internet TV / connected 40 8 8 9 8 9 devices 9 TV platform operators

Games consoles 71% 79% 77% 76% 71% 73% 71% 72% 70% 69% 34 34 72% 71% 70% 35 34 33 35 34 31 32 32 32 31 29 Computers

Tablets 2% 1 1 1 1 1 2 1% 1% 2% 2% 2% 3% 1 1 1 1 1 1% 2% 2% 3% 3% 3% 0 1 4 4 3 10% 2 2 3 3 3 2 3 3 3 3 5% 5% 6% 7% 7% 9% 5% 5% 6% 6% 7% 7%

Mobile devices

Jul

Oct

Jun

Apr

Feb

Jul

Mar

Dec

Sep Sep

Aug

Nov

May

Apr Jun

Oct

Feb Mar

Sep Dec Sep

Nov Aug May

Jan-12 TOTAL Jan Jan 12

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. In March 2012, a measurement problem meant iOS live streams are not being counted; this could explain the drop in mobile requests in March. 8 8 Notes for figures in this report

• Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computers / mobile devices / games consoles, connected TVs, etc. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. • Please quote the source of these figures as “BBC iStats”. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. • All data is for the UK only and excludes listening outside the UK. • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station. • Across 24 October to 27 November 2011, BBC iPlayer stats measurement was inadvertently affected during work undertaken to improve the BBC iPlayer PC service performance. Daily, weekly and monthly totals and averages have been corrected here.

9 Monthly BBC iPlayer online requests

Excluding the Virgin Media cable service (for which data arrives later in the month), BBC iPlayer received 180

million requests in September 2012, equalling the record of last month. 180

Radio Requests 180

169

168

167 167

164

163 160

TV Requests 160

153

151

136 46

134 48

133 49

132

131

130 130

46 45

125

121

118

115

110

38 37

104 36

101 40

101 100 32 40

79 30

32 28

71 71 29

135

130

123

122

26 26 120 120

118 118

47 25

115

109 109

24 25 101 97

18 90 90

84 85

16 77

68 69 68

45 44

37 37

36 37

Monthly Requests (millions) . Monthly (millions) Requests

Jul Jul Jul Jul

Jun Oct Jun Oct Jun Oct Jun

Feb Mar Apr Feb Mar Apr Feb Mar Apr Feb Mar Apr

Dec Dec Dec

May Sep Nov May Sep Nov May Sep Nov May Sep

Aug Aug Aug Aug

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 8 for guide notes. 10 Average daily BBC iPlayer online requests

Average daily request numbers stood at a record 6.0 million programmes per day in September 2012, a

slight increase on August.

6.0 5.8

Radio Requests 5.8

5.4 5.4

5.2

5.2 5.1

TV Requests 5.0

1.7

5.0

1.5

1.6

4.5

4.4 4.4

4.3

4.3 1.5

1.5

4.3 1.6

1.6

4.2

1.4

1.5

1.4

3.9

1.4

3.7

1.1

3.5 3.5

1.1

3.5

1.2

3.3 1.2

1.3

3.2 3.2 1.2

1.3

3.2

3.1

1.0

1.1 1.1

3.0

1.0

2.7 1.1

1.1

1.0

2.4

1.0 0.9

1.1

1.0

0.9

2.3

2.2

0.9

1.0

2.1

2.0 2.0

2.0

1.9

0.9

4.4 4.4

4.2

1.7

3.9

0.9 3.9

3.8

0.8 3.7

3.6

0.8 3.6

3.4

0.8 3.3

0.8

0.7 0.9 3.2

3.1

3.0 3.0

2.9

0.6 2.9

2.8

2.7

2.5

2.5 2.4

2.3

2.2 2.2 2.2

2.2

2.1

2.0

1.7

1.5

1.4

1.3 1.3

1.2 1.2

1.2

1.1

Average Daily Requests (millions)RequestsDaily . Average

Jul Jul Jul Jul

Apr Jun Apr Jun Apr Jun Apr Jun

Oct Oct Oct

Feb Feb Feb Feb

Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep

Nov Nov Nov

May May May May

Jan09 Jan10 Jan11 Jan12

Please refer to slide 8 for guide notes. 11 Average daily BBC iPlayer online users

BBC iPlayer saw 2.5 million unique users playing TV or radio programmes per day in September, a new record.

Return-path stats do mask some patterns of user behaviour, such as someone playing radio at work on a desktop, and watching iPlayer at home on a different device – this overlap would not show up in device-specific data.

Users of Radio Only 2.5

Users of both 2.3

0.3

2.1 2.1

2.1

2.1 2.1 2.0

Users of TV Only 2.0

1.9 0.4

1.9

0.1

1.8

0.3

0.4

1.8

0.4

1.7

1.7 1.7

0.4

1.7

0.4

1.6 0.3

0.3

1.6

1.5

0.4

1.5

0.3

0.4

1.4

1.4 0.4

0.3

0.4

1.3 1.3 0.4

0.3

1.3

0.3 0.4

1.2 1.2

0.3 0.4

0.3

1.1

0.3

0.3 0.3

1.0 0.3

0.3

0.3 0.3

0.3

0.9

2.0

0.8

0.8 0.8 0.8

0.8

0.3

1.8

1.7 1.7 1.7

0.3

1.7 1.6

1.6

1.6 0.3

1.5

0.3

1.4 0.3

0.2 0.3

0.2

0.3

1.4 1.3

1.3

0.3

1.3

1.3 1.3

1.2

1.1 1.2

1.1

1.0

1.0 1.0

0.9

0.9 0.9 0.9 0.9

0.9

0.7

0.6

0.5 0.5

0.5

Unique user agents (millions) . Unique user agents (millions)

Jul Jul Jul Jul

Apr Jun Apr Jun Apr Jun Apr Jun

Oct Oct Oct

Feb Feb Feb Feb

Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep

Nov Nov Nov

May May May May

Jan09 Jan10 Jan11 Jan12

Please refer to slide 8 for guide notes. 12 Weekly BBC iPlayer online requests – latest 6 months

Weekly requests remained high in September and increased across the month, likely driven by the start of the new TV season. In line with autumn patterns we have seen in previous years, this was at the highest level seen to date, outside of the exceptional Olympics weeks.

Radio Requests

TV Requests

44 43 43 41 10 43 40 39 38 39 39 39 39 37 36 35 35 36 36 36 10 36 36 34 34 34 12 12 11 32 13 11 11 11 10 10 11 10 11 9 10 11 10 10 10 11 10 11 10 11 10

41 34 31 31 31 28 30 28 28 29 29 28 26 27 27 26 27 26 26 26 25

25 24 24 22 23

Weekly Requests (millions)RequestsWeekly .

'02-Apr

02 12 Jul 09 12 Jul 16 12 Jul 23 12 Jul 30 12 Jul

04 Jun 0412 Jun 1112 Jun 1812 Jun 2512 Jun

09 Apr 12 16 Apr 12 23 Apr 12 30 Apr 12

07 May 12 07 May 12 14 May 12 21 May 12 28 May 03 Sep 12 10 Sep 12 17 Sep 12 24 Sep 12

06 Aug 12 13 Aug 12 20 Aug 12 27 Aug 12

Please refer to slide 8 for guide notes. 13 Weekly BBC iPlayer online users – latest 6 months

Weekly unique users increased throughout September to reach an all time high of 12.2 million in the last week of September.

Users of radio only Users of both Users of TV only

12.0 12.2 11.2 11.9 10.5 0.3 1.4 1.7 1.8 9.6 9.5 9.3 9.1 8.9 9.2 1.0 8.5 8.8 8.8 8.8 8.7 8.8 8.1 8.3 8.2 0.4 8.3 8.2 0.5 1.5 7.8 7.8 7.7 1.1 1.3 1.4 1.5 1.2 1.4 7.4 1.4 1.5 1.5 1.3 0.7 0.7 1.4 1.4 1.3 1.2 1.3 1.3

9.6 9.5 9.9 10.0 8.6 7.7 7.7 8.0 7.6 6.8 7.1 7.2 6.9 7.0 6.9 6.7 7.1 7.0 6.6

6.3 6.1 6.5 6.1 5.8 6.0 6.5

Unique user agents (millions) . Unique user agents (millions)

'02-Apr

02Jul12 09Jul12 16Jul12 23Jul12 30Jul12

09 Apr 12 09Apr 12 16Apr 12 23Apr 12 30Apr 04Jun 12 11Jun 12 18Jun 12 25Jun 12

0612 Aug 1312 Aug 2012 Aug 2712 Aug 12 03Sep 12 10Sep 12 17Sep 12 24Sep

07May12 14May12 21May12 28May12

Please refer to slide 8 for guide notes. 14 14 BBC iPlayer - top 20 TV episodes, September 2012

The start of the new TV season delivered the highest number of requests for episode one of Doctor Who, with 2.2m, and all 5 episodes featured in the top 10. Other new series Citizen Khan, The Thick Of It and Strictly Come Dancing, as well as the last episodes of Bad Education, also performed strongly this month, and factual titles such as Panorama, Andrew Marr’s History of the World and Our War also featured.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

Doctor Who Series 7 Episode 1 2,190,000 Doctor Who Series 7 Episode 1 2,190,000 Doctor Who Series 7 Episode 2 1,771,000 Citizen Khan Episode 2 1,032,000 Doctor Who Series 7 Episode 4 1,350,000 Bad Education Football Match Episode 5 924,000 Doctor Who Series 7 Episode 3 1,345,000 Waterloo Road Series 8 Episode 4 826,000 Citizen Khan Episode 2 1,032,000 EastEnders 14/09/12 720,000 Bad Education Football Match Episode 5 924,000 Strictly Come Dancing Series 10 Episode 1 677,000 Doctor Who Series 7 Episode 5 913,000 The Thick of It Series 4 Episode 1 650,000 Bad Education School Trip Episode 4 882,000 Russell Howard's Good News Series 7 Episode 1 615,000 Bad Education Politics Episode 6 880,000 Dragons' Den Series 10 Episode 1 606,000 Citizen Khan Episode 3 865,000 Good Cop 561,000 Citizen Khan Episode 1 852,000 The Great British Bake Off Series 3 Episode 6 524,000 Waterloo Road Series 8 Episode 4 826,000 Mock the Week Series 11 Episode 9 499,000 Waterloo Road Series 8 Episode 3 820,000 Parade's End Episode 2 499,000 Citizen Khan Episode 4 795,000 Panorama Trouble on the Estate 11/09/2012 429,000 Waterloo Road Series 8 Episode 5 739,000 Russell Howard: Right Here Right Now Live 20/09/12 427,000 EastEnders 14/09/12 720,000 Andrew Marr's History of the World Survival Episode 1 386,000 Strictly Come Dancing Series 10 Episode 1 677,000 Never Mind the Buzzcocks Series 26 Episode 1 381,000 EastEnders 18/09/12 670,000 The Paradise Series 1 Episode 1 370,000 EastEnders 21/09/12 665,000 Our War Series 2 The Lost Platoon Episode 3 368,000 The Thick of It Series 4 Episode 1 650,000 QI Series J Jargon Episode 1 354,000

Please refer to slide 6 for guide notes. 15 15 BBC iPlayer - top 20 radio episodes, September 2012

The last-ever episode of The Chris Moyles Show was the most popular programme this month, topping the list by some way at 427k requests – Nick Grimshaw’s First Breakfast Show also attracting a strong 101k. Radio 5 Live sport coverage such as the US Open and the Ryder Cup also featured in the top 20, as well as the usual Radio 1 and Radio 4 shows.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

The Chris Moyles Show 14/09/12 427,000 The Chris Moyles Show 14/09/12 427,000 5 live Sport Tennis US Open '12 Men's Singles Final 274,000 5 live Sport Tennis US Open '12 Men's Singles Final 274,000 Chris Moyles Show Almost the last show! 13/09/2012 227,000 The News Quiz Series 78 Episode 1 139,000 The News Quiz Series 78 Episode 1 139,000 Fearne Cotton Sara Cox sits in 14/09/2012 133,000 Fearne Cotton Sara Cox sits in for Fearne 14/09/2012 133,000 BBC Radio 1's Residency Heidi 14/09/2012 106,000 The News Quiz Series 78 Episode 3 132,000 R1 Nick Grimshaw Grimmy's First Breakfast Show! 101,000 The Chris Moyles Show 07/09/12 122,000 The Ryder Cup 2012 Day 3 30/09/2012 100,000 The News Quiz Series 78 Episode 2 121,000 5 live Drive 10/09/12 84,000 The Chris Moyles Show 12/09/12 114,000 Toddla T 14/09/12 76,000 The Chris Moyles Show 11/09/12 111,000 Ken Bruce - first play of Rick Astley's new single 74,000 BBC Radio 1's Residency Heidi 14/09/2012 106,000 Huw Stephens Splashh in session 13/09/2012 71,000 The Chris Moyles Show 10/09/12 105,000 Scott Mills 24/09/12 69,000 R1 Nick Grimshaw Grimmy's First Breakfast Show! 101,000 Weekend Breakfast 29/09/12 69,000 The Ryder Cup 2012 Day 3 30/09/2012 100,000 Up All Night 11/09/12 68,000 The Ryder Cup 2012 Day 1 28/09/2012 93,000 Just a Minute Series 64 Episode 7 68,000 The Chris Moyles Show 06/09/12 89,000 Steve Wright with Hugh Fearnley-Whittingstall 66,000 The Chris Moyles Show 05/09/12 88,000 The Unbelievable Truth Series 2 Episode 6 63,000 Fearne Cotton Sara Cox sits in with Muse 28/09/2012 86,000 Rock ShowD P Carter Teenage Bottle Rocket session 62,000 The Chris Moyles Show 04/09/12 85,000 Zane Lowe The xx and the BBC Philharmonic 61,000 The News Quiz Series 78 Episode 4 84,000 Desert Island Discs Goldie Hawn 23/09/2012 57,000

Please refer to slide 6 for guide notes. 16 TV and radio requests – live vs catch-up online requests

Following the record proportion of live requests in August, September saw a return to the usual proportion of live requests, as seen before the Olympics, at 13%. This is unsurprising given the reduction in live sporting events, which tend to drive simulcast viewing.

% requests for TV programmes % requests for radio programmes

13 13 13

14 14 14 14 14 14 14

74 74

75 75

76 76 76 76 76 76 76

77 77

87 87 87

86 86 86 86 86 86 86

26 26

25 25

24 24 24 24 24 24 24

23 23

Jul

Oct Jun

Apr

Jul

Nov Mar

Feb Aug

Sep Dec May Sep

Jun

Apr

Oct

Nov

Feb Aug

Sep Dec Mar Sep

May

Jan 12 Jan Jan Jan 12 Simulcast Simulcast On-demand On-demand

Please refer to slide 8 for guide notes. 17 BBC iPlayer – use for TV online by time of day, Sept 2012

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the

pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 26.0 million

TV viewers Internet peak – 28.4 million BBC iPlayer peak – 421,000 BBC iPlayer TV requests

Internet users (any website)

Note: each each very Note:line a has (seescaledifferent peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB September 2012, internet from Nielsen March 2012, Please refer to slide 8 for guide notes. BBC iPlayer from BBC iStats September 2012 - see footnotes on final page for more detail

18 BBC iPlayer – use for radio online by time of day, Sept 2012

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in- between the pattern of radio listening and internet use, with proportionally more listening in daytime and

evening compared with the traditional linear breakfast peak.

BBC iPlayer peak – 117,000 Radio listeners Radio peak – 14.1 million Internet peak – 28.4 million BBC iPlayer requests for radio Internet users (any

website)

Note: each each very Note:line a has (seescaledifferent peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q1 2012, internet from Nielsen March 2012, Please refer to slide 8 for guide notes. BBC iPlayer from BBC iStats September 2012 - see footnotes on final page for more detail 19 BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile reached an even balance for the first time in Q2 2012, and while most users (77%) continued to be aged

under 55 years, this was an older profile than has been seen for many months.

17 17 17

18 18

19 19 19

20 20 20

22 22

41 41

43 43 43 43 43

47 47

49 49

42 43

40 38

40 55+

44 37 40

40 40

41 41

41 40 40 Women 39 35-54

Men 70

63 16-34

59 59

57 57 57 57 57

53 53

51 51

43 43 43

42 42 42

41 41

40 40

39 39 39

38 38 38

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 08 09 10 11 12 08 09 10 11 12 12

23 27 55+ 35 35 Women 50 54 51 51

39 35-54 34 34 33

Men 50 46 49 49 16-34 38 31 31 32

Users of Home All TV All radio Users of BBC Home All TV viewers All radio BBC iPlayer broadband viewers listeners iPlayer broadband listeners users users

Please refer to slide 8 for guide notes. User profiles - TV from BARB (Q2 12), radio from RAJAR (Q2 12), broadband from BARB (Q2 12) 20 20 Glossary

• Stream – click to play instantly.

• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions.

• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations.

Extra footnotes for slides 17-18 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on- demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals