RADIATING POSITIVITY. TRANSFORMING LIVES. LUMINATE EDUCATION GROUP STRATEGY 2019 TO 2021

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FOREWORD FROM SHAID MAHMOOD It is my pleasure to present dissolved and the new City College Corporation GUIDING EVERY was created. College merged with Leeds the Luminate Education Group City College and on 1 August 2011 strategy for 2019-2021. and Harrogate College in 2019. Three schools in Leeds, , and Leeds This strategy articulates an ambition for the Luminate West Academy came together in the White Rose STUDENT ON Education Group, to be a valued partner in driving Academies Trust and joined the Group in summer 2014. economic growth and the continued development of a dynamic Leeds City Region. A place that truly harnesses In 2017, we put in place a new unique governance the diversity and collective capacity of its many brilliant structure across these arrangements with an communities, so that growth is inclusive and helps overarching Group Board and member boards for Leeds A CLEAR PATH people to achieve their dreams. City College, Leeds Conservatoire, Keighley College, Harrogate College and the White Rose Academies Trust, The Luminate Education Group consists of three further this provides more localised decision making, a more education colleges, one higher education institution and strategic approach to our development and to focus our one multi-academy trust brought together in an individual and collective contributions on the TO SUCCESS integrated offer for learners. communities we serve.

What binds us together is that we all share a passion for Now, in this our first strategic document, we articulate providing the best possible education and support for how the Luminate Education Group will seek to support our students. Our learners are wonderful, amazing and the delivery of outstanding education and training to talented individuals. Each and every single learner is 2021 - it is a testimony to the efforts and contributions entitled to know that when they study at one of our of governors, directors, managers, and staff from across member organisations that we are collectively straining the group members. every sinew to provide them with the best possible opportunity to achieve their potential and succeed in I trust you will enjoy reading its contents and both life. It is a partnership with our learners, their support us and challenge us in our endeavours to seek neighbourhoods and the communities we serve and we the best possible outcomes for learners in the Leeds will play our significant part through this strategy. City Region.

Our history is that was created on 1 April 2009 to provide a much improved and better co-ordinated educational offer in the city of Leeds and the wider city region. The Corporations of Leeds Thomas Danby College, Leeds College of Technology and Park Dr Shaid Mahmood Lane College Leeds and Keighley simultaneously Chair / STRATEGY 2019 TO 2021 / STRATEGY 2019 TO 2021 4 5

LUMINATE EDUCATION GROUP

In December 2018, the board of Leeds City College Group decided to change our name to Luminate Education Group. The reason for the change is that at the centre of Luminate Education Group is an Executive Leadership Team and services that are owned collectively and which work for all parts of the group.

The members of Luminate Education Group are:

COLLEGE

We also have two significant sub-brands that are part of Leeds City College:

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THE FUTURE FOR LUMINATE EDUCATION GROUP A LEADING

The organisations within the Luminate Education Group will VOICE OF continue to work together in partnership and support each other to grow and to have an EDUCATION IN increasing collective influence and impact, primarily within YORKSHIRE the Leeds City Region.

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GROUP OVERVIEW The Luminate Group brings organisations offering At the start of the period covered by this strategy, The organisations (members) a broad range of educational experiences together there is a Luminate Group Board, who provide support that are part of the Luminate into a partnership where the members support each and challenge, as well as separate boards for: Education Group believe that other to grow and improve and to create greater we will be Leeds City College (LCC) ‘always stronger collective stability, strength and influence regionally together’ supporting each other and nationally. Keighley College (KC) and creating a shared leadership and management culture. We support all Luminate Group members to grow Leeds Conservatoire (LCon) and be successful. The focus for the Group Executive White Rose Academies Trust (WRAT) Team and the Luminate Group Harrogate College (HC) Board is to ensure that each organisation (group member), and the group as a whole, is successful, reaching potential and achieving strategic objectives.

We are obsessively focused on transforming lives by providing outstanding education, training and support for all of our students. Group members support each other in order to secure greater long term stability, strength and influence. To achieve success, all group members proactively help each other and share services for the benefit of all members and for all (HE Music Conservatoire (Large General (Small General (Small General (3 Secondary our students. - 1,300 HE students) College of Further College of Further College of Further schools - 3,000 Education - 22,000 Education - 2,000 Education - 1,000 students) students) students) students)

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STRATEGIC PARTNERSHIP GROUP GUIDING AND INFLUENCE PRINCIPLES

One of the key activities of As a community of 30,000 students and more than We aim to achieve a sense of We will be imaginative and flexible scanning horizons 2,000 employees, the Luminate Group has local and and constantly promoting a culture of creating new the Luminate Group Board national political influence. We can also use the size team within the group, with opportunities. There will always be a healthy risk and the Executive Leadership and reach of the group to attract talented and the appetite and freedom to grow and diversify our work. ambitious staff and offer excellent opportunities ‘always stronger together’ Team is leading on developing for training and career progression. current running through every Key activities and elements to ensure fulfilment of our key relationships and member organisation. long term vision are that we will: partnerships across the Leeds Always aim to have excellent, varied, market leading courses and opportunities referring to City Region and nationally. Managers and staff will both contribute and gain from the diversity, support and inspiration and drawing upon market intelligence. from colleagues within the group. In particular, we work closely with the Leeds City Region Focus growth primarily on the Leeds City Region. Local Enterprise Partnership, Combined As a group we will: Authority, Leeds City Council, Bradford Metropolitan Deliver outstanding education and training District Council, Keighley Town Council, Harrogate Support all Luminate Group members to and build on competitive advantage. Borough Council and local and regional MPs. We are grow and be successful. Form partnerships with other also continually meeting and working with ‘third sector’ like-minded organisations. organisations, with local, regional and national employers Seek to become a key supporter and influencer of and employer organisations and with other schools, education and training in the Leeds City Region. colleges and HEIs in the region. Be committed to social success in the Equally important are our ongoing relationships with communities where we work. national and regional representatives of key regulatory Create opportunities by being flexible and and representative bodies such as the Education and innovative education providers. Skills Funding Agency, Ofsted, the Office for Students, the Quality Assurance Agency, the Higher Education Be progressive, proactive and aspirational creating Statistics Agency, the Regional Schools Commissioner’s something unique for the Leeds City Region. Office, the national FE Commissioner’s Office and the Association of Colleges. Be viewed as a strategic partner by key external stakeholders and a wide range of local, regional and national employers.

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THE VISION

As the organisations within the MISSION PURPOSE Luminate Group flourish over the All group members will be: Luminate Group members are focused on next three years and beyond, we transforming lives by providing outstanding will be looking ahead to influence The leading choice for students and staff education, training and outcomes for our students. and understand the trends and Making a positive, life changing impact on our The aspiration is to always add value for students students with clear progression routes into further and society by having a positive impact, allowing forces that, in the future, will study and work all students to succeed and improve their lives.

shape our colleges and schools. Helping to make our communities more prosperous Our Purpose reflects why all of our staff come to work every day. We must also prepare our students to be resilient and cohesive and to acquire skills and an outlook on life that will Fully connected to businesses with constantly The Purpose for all group members is to ensure enable them to face new challenges and to secure jobs emerging opportunities that all our students: not yet invented. We will achieve this by having a highly inspirational and Dare to dream We must prepare for tomorrow, today! Our Vision, fully inclusive staff and student culture, coupled with Values and Mission create the direction of travel for Have a great time excellent resources and supported by strong leadership Luminate Group. The Purpose and Organisational and governance. Grow as individuals and progress to work Culture provide us with a “Roadmap” for achieving or further study our Vision. Alongside being unrelentingly focused on our VALUES students having a positive experience, we will VISION Our values shape and reflect the beliefs and behaviours provide exceptional teaching and learning and long term financial stability and growth for of all our staff and students: Our Vision frames our ambitions and expectations and all group members. provides a clear long term goal. Our vision is that all Aspirational with heart group members will strive to become: RADIATING Down to earth with huge ambition ‘LEADERS OF EDUCATION, POSITIVITY TRAINING AND COMMUNITY High performing with soul AND DELIVERING TRANSFORMATION.’ Everyone together, whilst championing EDUCATION the individual EXCELLENCE.

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ORGANISATIONAL CULTURE

The organisational culture The organisational culture we will relentlessly promote is summarised below: we support has helped to create a clear set of Luminate Few rules & Clear Boundaries Group ‘Leadership and Energy & Enjoyment Management Competencies’. Passion & Ambition These in turn have enabled us to create a first Ownership & Performance NURTURING class group leadership training programme for all Creative & Reflective our senior and middle managers designed to support an innovative, collaborative and ambitious staff and Collaborative & Responsive management culture. TALENT AND Our culture celebrates diversity and inclusion and promotes forward thinking and innovation. We ensure that the best ideas, which lead ultimately to better student experiences and FULFILLING outcomes, are shared between managers and across the group. POTENTIAL

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LUMINATE GROUP MARKETING BRAND FOR LUMINATE EDUCATION GROUP GROUP MARKETING GROUP MEMBER BRANDING OBJECTIVES AND MARKETING

The objective for the Luminate Group brand will be to Each group member will have create recognition and influence with key stakeholders. clear individual branding The Luminate Group marketing objectives are: and a set of values that are

 Retain existing members by delivering value and consistent with the spirit of We are building a group brand with a reputation for excellence by following through on the principle that we are ‘always better together’ this strategy document. supported by consistent, deeply rooted brand values. Attract new members by delivering success and added Each group member will also have a marketing plan

value for existing group members which is continually updated and which includes

information on market share, new opportunities and For group level documents we will use the title Each group member has an individual marketing  Develop recognition and identity for the Luminate key areas of activity designed to engage and recruit ‘Luminate Education Group’ or ‘Luminate Group’ plan aimed at recruiting students and developing Group with key stakeholders new students. For all group members, a key strand and include all of the logos from the member individual reputation and brand image. of marketing strategy will be the long term organisations. This approach is intended to convey Highlight the group’s place in Leeds and the city development of our reputation for delivering the message that the Luminate Group will operate region as a major education and skills provider outstanding education and training and an engaging as a partnership of organisations with a portfolio of (25,000 FE students, 3,000 school age students and enjoyable student experience. brands and strong individual identities. and 2,500 HE students)

/ STRATEGY 2019 TO 2021 / STRATEGY 2019 TO 2021 18 19 COLLEGES’ FINANCIAL PLANNING FINANCE, RESOURCES & PERFORMANCE & SUSTAINABILITY Headline financial performance and objectives for the consolidated accounts for the four colleges are: One of the key advantages

for members that are part of 2017/18 2018/19 2019/20 2020/21 2021/22 the Luminate Group is that Forecast Forecast Forecast Forecast each organisation secures Consolidated turnover £76.9m £83.1m £93.0m* £99.0m £104.0m *Harrogate College included greater financial security from 2019/20 Earnings Before Interest, 10.0% 10.3% 10.4% 10.5% 10.5% and increased capacity. Taxation or Amortisation All group members agree that we are financially (EBITDA) % stronger together. This includes significant savings achievable through ‘purchasing power’, better Our headline financial performance will enable the group to support planned investment in new access to specialists and benefits from pooling buildings and growth. We will invest cash surpluses into improving and maintaining our buildings and managing risk in areas such as treasury and equipment and to secure good quality learning environments for all of our students. management.

The recently completed Leeds City College Printworks Campus, the new buildings at Quarry Hill and the new Skyline Library and Rooftop Extension at WRAT FINANCIAL PLANNING Leeds Conservatoire represent £140m of capital investment. The ‘Luminate Group Property Strategy & PERFORMANCE 2019 to 2024’ includes ambition for further investment over the next few years. The WRAT schools work to a collective EBITDA target of 2%+. This maintains cash reserves that are used to deal The accounts for the colleges currently in the group with short term financial issues and annual capital are consolidated, (the accounts for the WRAT requirements for maintaining buildings and purchasing multi-academy trust are managed separately). equipment. If there is a short term need for WRAT reserves to drop below zero, this would be supported from group finances.

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STAFF TRAINING AND GROUP SHARED PROFESSIONAL DEVELOPMENT SERVICES

Luminate Education Group A major area where the Luminate Education Group shared services are Group members work together is the development invests in the development and and delivery of training programmes for all our provided on the basis that training for all of our business senior and middle managers - this programme they will offer better value for will increasingly include opportunities for support and teaching staff. accreditation at degree and masters level. money and a more efficient Where we have skills shortages, we recruit and Our shared management training programmes service for group members. are designed to create a consistently positive train apprentice teachers and support staff in Most services including finance, human resources, order to create a pipeline to fill future vacancies and dynamic management culture across all group members. estates and IT services have both central and local across all group members. elements that vary across group members. How and when services are shared and the quality of service is an area of continuous development and improvement.

The overarching principle of the group services offer is that we can achieve more and secure better value TEACHING AND for all by working together. Shared services also allow LEARNING all group members to focus fully on core business and front line delivery, giving maximum positive impact Teaching and learning is We have a teaching and learning strategic group for all our students. that is working with our Teacher Training another key area where Department to develop a range of initial teacher group members benefit from training and professional development courses for academic staff working in our schools and on our working closely together. further and higher education programmes. We also This includes sharing best practice and the collective use our teacher training capacity to ensure that we use of resources and expertise to support research have sufficient trainee and apprentice teachers in and the ability of group members and staff to fully shortage areas who will apply for vacancies as they utilise new and developing teaching and learning arise across the group. technologies and materials.

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THIS IS THIS IS OUR WORLD.

THIS IS OUR STORY.

/ STRATEGY 2019 TO 2021 / STRATEGY 2019 TO 2021 Leeds City College Deacon House Centre Leeds Sixth Leeds Conservatoire Avenue Form College 3 Quarry Hill Printworks Campus Leeds LS14 6JD Park Lane Leeds LS2 7PD Education Quarter Leeds LS3 1AA Hunslet Road Joseph Priestley Leeds LS10 1JY Centre, Beeston University Centre White Rose Burton Avenue Leeds Academies Trust Quarry Hill Campus Leeds LS11 5ER Park Lane Cultural Quarter Leeds LS3 1AA Playhouse Square Enfield Centre Intake Lane Enfield Terrace Leeds LS13 1DQ Leeds LS2 7UP Leeds LS7 1RG Harrogate College Hornbeam Park Park Lane Campus Leeds East Academy Harrogate HG2 8QT Park Lane The Foundry South Parkway Leeds LS3 1AA Leathley Road Leeds LS14 6TY Leeds LS10 1BG Keighley College Temple Newsam Bradford Road Leeds City Academy Home Farm Rothwell Centre Keighley BD21 4HQ Bedford Field Temple Newsam Road Marsh Street Leeds LS6 2LG Leeds LS15 0AE Leeds LS26 0AE

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