F ml [Psnnanct Cccord Do Got Destroy] Cotton Counts Its Customers
ef40 Lqlf THE QUANTITY OF COTTON CONSUMED IN FINAL USES NN IN THE UNITED STATES N:NN
REVISED 1952 AND PRELIMINARY 1953 /
UTILIZATION RESEARCH DIVISION
Copyright, 1954 by NATIONAL COTTON COUNCIL OF AMERICA Memphis, Tennessee
June, 1954 The Biggest Uses of Cotton SHEETS in 1953 557, 730 BALES
SHIRTS
533,970 BALES
MEN'S TROUSERS
489, 860 BALES
DRAPERY, UPHOLSTERY
AND SLIPCOVERS, N.E.C.
b5 481 ,360 BALES TOWELS
10 350490 BALES
13 AUTOMOBILES USES
311660 BALES
57 RUGS AND CARPETS
295,380 BALES
The 97 leading uses of cotton are pre- sented in the array which begins on this 70 page and continues through page 17. Arti- cles are listed according to quantity of cot- ton consumed in their manufacture in the United States during 1953. For uses re- quiring less than 3,000 bales, consult the 74 tables which begin on page 18.
Copyright, 1954 The material in this publication may be used without specific authorization provided that proper credit is given to the National Cotton Council of 64 America.
-2- [ccicoistroyJ Foreword
Textile fiber competition i1n the United and merchandising programs by the entire States was more intense during 1953 than cotton industry. in any previous year. Supplies were plenti- ful, price reductions occurred frequently, The purpose of this study, and others in and consumer acceptance depended more the series, is to provide the cotton industry than ever upon quality and promotion. and allied interest groups with a gauge for With a buyer's market prevailing, com- measuring significant changes in the quan- petitive gains or losses were particularly tity of cotton and other materials consumed significant. in principal uses. Without indicators of market size, the industry would have no In many apparel and household uses basis for appraising market gains and losses cotton's competitive position continued to or evaluating the effectiveness of its pro- strengthen because of the united effort by grams to expand consumption of cotton and all segments of the cotton industry to pro- cotton products. With market size meas- vide better products and to inform the con- urements as a guide, the industry can focus sumer of cotton's merits. Competing ma- its research and sales activities on outlets terials made further gains over cotton in which provide the biggest market oppor- some of the important industrial uses be- tunities for cotton. Over a period of years, cause of aggressive research and product the influence of these activities can be specialization. measured by changes in the quantity of ma- terials consumed. Cotton's versatile application affords its competitors with many targets. Cotton's The interest and cooperation of the success in meeting these challenges, by many individuals who contributed informa- maintaining and expanding its current mar- tion for use in this statistical measurement kets, depends upon the aggressive and per- of fiber consumption in principal uses is sistent use of effective research, promotion, acknowledged with appreciation.
MEN'S UNDERWEAR) BAGS WOMEN'fl 290370 BALES 265,370 BALES DRESSES J 48,000 BALES__)
p )( 14 76 p ______) 21
—3- INTRODUCTION The revised 1952 and preliminary 1953 esti- 1. Beginning on page 2 and continuing along the mates contained in this publication are presented bottom of succeeding pages, the largest uses as the most reliable data which the Council staff for cotton during 1953 are presented in a has been successful in obtaining from published graphic array according to their size. This literature, trade associations, private companies, array provides a quick view of major markets and individuals. Whenever possible, estimates were and of the relative size of each. based on production statistics compiled by the Bu- reau of the Census and recognized trade associa- 2. Beginning on page 5, the principal uses and tions. Some estimates, however, were based on in- sub-uses for cotton are listed in tabular form dustry statistics, opinions, and impressions which with estimates of the quantity of cotton con- provided the best information available. Evalua- sumed in each. The tabular material is ar- tions and computations were checked and rechecked ranged in three major classifications: ap- in an attempt to eliminate or correct misinterpre- parel, household, and industrial. The apparel tations of data and tabulation errors. classification- is further subdivided into men's, Substantial changes, which have been acknowl- youths', and boys'; women's, misses', and jun- edged and explained by footnotes, were made in iors'; and children's and infants'. some of the revised 1952 estimates because more 3. Beginning on page 18, an appendix provides reliable production statistics and conversion fac- a further breakdown of each major classifi- tors were obtained. Although estimates for 1953 cation with detailed data on production, con- are for the entire calendar year, many of the esti- version factors, and sources of information. mates were based on production and consumption during the first three quarters. It should be recog- Throughout the report, major uses have been nized that substantial revisions may be required in keyed with a numerical code number and arranged final estimates for any uses in which abnormal pro- in alphabetical order to facilitate reference to any duction and consumption practices may have oc- part of the report. curred during the last quarter of 1953. All quantity estimates relate to the volume of The "apparel" and "household" uses are sub- raw cotton required to produce,that. quantity of a stantially what the terms imply, except that arti- given article which was manufactured in its final cles whose cotton content is quite secondary to form in the United States during the calendar some other material—the leather in shoes for ex- years 1952 and 1953 regardless of whether or not ample—are classified as "industrial." In keeping the item was actually used by the ultimate con- with general practices, the term "industrial" has sumer. As in previous editions of this publication, been employed to cover all uses other than "ap- the subject matter is presented in three parts: parel" and "household." -
SUMMARY OF ESTIMATES FOR 1952 AND 1953 (478-lb. net weight bales) APPAREL 1952 1953 Men's, Youths', and Boys'------1,908,400 2,030,860 - Women's, Misses', and Juniors'------778,060 796,630 Children's and Infants '± ------— ------533,970 559,560 3,220,430 3,38,050 HOUSEHOLD------2,650,120 2,733,670 INDUSTRIAL------2,189,620 1,938,240 Total Bales Consumed in Uses Included in This Report 8,060,170 8,058,960 Consumed in Uses Not Included in This Report ------1,353,940 1,497,310 Total Domestic Mill Consumption of Raw Cotton ------9,414,110 9,556,270 Percent of Consumption Covered by This Report 85.6% 84.3%
( RETAIL PIECE MEN'S GOODS L HOSIERY 232,830 U ( 158,100 I BALES BALES 13
63
4-
A Full List of Uses
WITH ESTIMATES OF COTTON CONSUMPTION
APPAREL USES
BALES (478-1b. Net Weight) 1952 1953 Revised Preliminary MEN'S YOUTHS', AND BOYS' WEARING APPAREL, TOTAL 1,908,400 2,030,860 1. Bathing Suits and Trunks 4,470 4,690 2. Bathrobes, Dressing Gowns, and Smoking Jackets 4,780 5,180 3. Coats and Jackets 102,040 109,780 Blanket and Sheeplined, Except Leather 36,410 38,760 Mackinaws and Meltons 8,270 8,800 Overcoats and Topcoats 1,060 1,110 Separate Coats 14,070 16,160 Jackets, including leather 42,230 44,950 4. Gloves 93,010 100,290 Dress and Semi-dress ------2,440 1,790 Work 90,570 98,500 5. Handkerchiefs, Excluding Imports ------31,250 30,590 6. Hosiery ------169,240 158,100 Anklets ------ ------11,480 12,180 Athletic 1,510 1,800 Crew 7,280 7,310 Full-fashioned, Half-hose 40 30 Seamless, Half-hose 37,790 31,290 Slack Socks 86,000 82,860 Work 25,140 22,630
(_SHOES ) INDUSTRIALE (153270 BALES (__BLANKETS_) ( MEN'S READ ) 133,470BALE _OVERALLS 150,460 BALE) E ( - ) (132.870 BALES (1 101 88 4
-5- APPAREL USES
BALES (478-1b. Net Weight) 1952 1953 Revised Preliminary Men's, Youths' and Boys' Wearing Apparel (Continued) 7. Overalls and Coveralls 121,470 132,870 One-piece Suits 30,720 33,580 Overall Jackets 15,260 16,700 Overalls 75,490 82,590 8. Pajamas and Nightwear 83,580 88,990 9. Rainwear, Excluding Plastic Rainwear 10,940 11,710 10. Shirts 481,180 533,970 Dress -- 108,070 128,150 Polo, "T", and Basque -- 136,440 152,170 Sport------ 105,310 131,390 Sweat -- 34,560 31,770 Work -- 96,800 90,490 11. Suits -- 37,160 38,820 Dress 9,040 10,350 Riding, Hunting, and Camping -- 22,710 23,370 Slack------ 5,410 5,100 12. Sweaters ------ 4,290 4,400 13. Trousers -- 445,350 489,860 Dress and Sport -- 33,360 40,970 Work -- 411,990 448,890 14. Underwear ------ 289,900 290,370 Drawers 59,070 60,800 Shorts -- 70,220 67,740 Undershirts -- 111,130 114,440 Union Suits 49480 47,390
MEDICAL (CORDAGE INSULATION MEN'S p I (_SUPPLIES ) (AND TWINE p 112,050 (_COATS (_121,880 ) (112,140 BALES L 109,780 ( BALES ( BALES ( BALES L- 96 ) ( 82 89 t 3
(I
-6-
APPAREL USES
BALES (478-1b. Net Weight) 1952 1953 Revised Preliminary Men's, Youths' and Boys' Wearing Apparel (Continued)
15. Washable Service Apparel------29,740 31,240 Bakers', Cooks', and Barbers'------8,280 8,690 Medical and Hospital------8,750 9,200 Work Aprons, Industrial------12,710 13,350
WOMEN'S, MISSES', AND JUNIORS' WEARING APPAREL, TOTAL ------778,060 796,630 16. Aprons, Smocks, Pinafores, and Hoovers ------20,870 21,690 17. Bathing Suits ------2,460 2,530 18. Bathrobes and Beach Robes------22,500 23,290 19. Blouses, Waists, and Shirts------59,560 67,450
20. Coats and Jackets------15,510 14,040 Coats------11,830 10,620 Jackets------3,680 3,420
21. Dresses ------247,500 248,000 House------157,190 157,520 Street------90,000 90,190 Other, Knit ------310 290
22. Foundation Garments ------59,710 64,940 Brassieres and Bandeaus------28,350 31,640 Corsets and Girdles------28,490 30,280 Garter Belts and Hose Supporters------2,870 3,020
C-, •1
01"
( I j oj
OCII H 1 FH H HI EmH L : 3 F L V I L3 -7
APPAREL USES
BALES (478-1b. Net Weight) 1952 1953 Revised Preliminary Women's, Misses', and Juniors' Wearing Apparel, (Continued)
23. Gloves and Mittens------12,910 12,710 Dress and Semi-dress ------4,680 4,090 Work ------8,230 8,620
24. Handkerchiefs, Excluding Imports------7,430 7,270
25. Hosiery ------38,590 39,930 Anklets ------29,780 31,550 Full-fashioned ------2,260 2,210 Seamless ------5,810 5,410 Ribbed, Including Knee-Length and Campus------740 760
26. Housecoats, Including Breakfast and Brunch Coats------15,750 16,050
27. Negligees