Redalyc.Corporation José R. Lindley: Balanced Scorecard Implementation
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Coca Cola Was the Purchase of Parley Brands
SWAMI VIVEKANAND UNIVERSITY A PROJECT REPORT ON MARKETING STRATGIES OF TOP BRANDS OF COLD DRINKS Submitted in partial fulfilment for the Award of degree of Master in Management Studies UNDER THE GUIDANCE OF SUBMITTED BY Prof.SHWETA RAJPUT HEMANT SONI CERTIFICATE Certified that the dissertation title MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS IN SAGAR is a bonafide work done Mr. HEMANI SONI under my guidance in partial fulfilment of Master in Management Studies programme . The views expressed in this dissertation is only of that of the researcher and the need not be those of this institute. This project work has been corrected by me. PROJECT GUIDE SWETA RAJPUT DATE:: PLACE: STUDENT’S DECLARATION I hereby declare that the Project Report conducted on MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS Under the guidance of Ms. SHWETA RAJPUT Submitted in Partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION TO SVN COLLAGE Is my original work and the same has not been submitted for the award of any other Degree/diploma/fellowship or other similar titles or prizes. Place: SAGAR HEMANT SONI Date: ACKNOWLEDGEMENT It is indeed a pleasure doing a project on “MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS”. I am grateful to sir Parmesh goutam (hod) for providing me this opportunity. I owe my indebtedness to My Project Guide Ms. Shweta rajput, for her keen interest, encouragement and constructive support and under whose able guidance I have completed out my project. She not only helped me in my project but also gave me an overall exposure to other issues related to retailing and answered all my queries calmly and patiently. -
Coca-Cola FEMSA, S.A.B. De C.V
As filed with the Securities and Exchange Commission on June 25, 2007 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2006 Commission file number 1-12260 Coca-Cola FEMSA, S.A.B. de C.V. (Exact name of registrant as specified in its charter) Not Applicable (Translation of registrant’s name into English) United Mexican States (Jurisdiction of incorporation or organization) Guillermo González Camarena No. 600 Centro de Ciudad Santa Fé 01210 México, D.F., México (Address of principal executive offices) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered American Depositary Shares, each representing 10 Series L Shares, without par value ................................................. New York Stock Exchange, Inc. Series L Shares, without par value............................................................. New York Stock Exchange, Inc. (not for trading, for listing purposes only) Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None The number of outstanding shares of each class of capital or common stock as of December 31, 2006 was: 992,078,519 Series A Shares, without par value 583,545,678 Series D Shares, without par value 270,906,004 Series L Shares, without par value Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. -
Le Cas Du Marché Des Colas Philippe Robert-Demontrond, Anne Joyeau and Christine Bougeard-Delfosse
Document generated on 09/28/2021 4:33 a.m. Management international Gestiòn Internacional International Management La sphère marchande comme outil de résistance à la mondialisation : le cas du marché des colas Philippe Robert-Demontrond, Anne Joyeau and Christine Bougeard-Delfosse Volume 14, Number 4, Summer 2010 Article abstract Day after day, the world is becoming more and more globalized. Financial URI: https://id.erudit.org/iderudit/044659ar movements, transports, means of communication facilitate the emergence of DOI: https://doi.org/10.7202/044659ar this phenomenon. Nevertheless, globalization is not without consequences on the local populations who perceive this evolution as a threat for their identity See table of contents and their culture. Through the creation or resurgence of an offer of foodstuffs, and more particularly through a world and plethoric offer of local colas, the consumer is showing resistance and refuses to standardize his consumption. Publisher(s) The commercial success of those altercolas cannot be denied and many dimensions are bound to their consumption. HEC Montréal et Université Paris Dauphine ISSN 1206-1697 (print) 1918-9222 (digital) Explore this journal Cite this article Robert-Demontrond, P., Joyeau, A. & Bougeard-Delfosse, C. (2010). La sphère marchande comme outil de résistance à la mondialisation : le cas du marché des colas. Management international / Gestiòn Internacional / International Management, 14(4), 55–68. https://doi.org/10.7202/044659ar Tous droits réservés © Management international / International This document is protected by copyright law. Use of the services of Érudit Management / Gestión Internacional, 2010 (including reproduction) is subject to its terms and conditions, which can be viewed online. -
3. Charakteristika Značky Kofola
VYSOKÁ ŠKOLA BÁŇSKÁ – TECHNICKÁ UNIVERZITA OSTRAVA EKONOMICKÁ FAKULTA KATEDRA MARKETINGU A OBCHODU Analýza značky na trhu kolových nápojů Analysis of the Brand in the Coke Beverage Market Student: Bc. Michaela Lippová Vedoucí diplomové práce: Ing. Velčovská Šárka, Ph.D. Ostrava 2012 Poděkování Na tomto místě bych chtěla poděkovat Ing. Šárce Velčovské, Ph.D., vedoucí mé diplomové práce, za odborné konzultace, cenné rady a připomínky. V Ostravě dne 27. 4. 2012 Bc. Michaela Lippová Obsah 1. Úvod ................................................................................................................................................ 7 2. Teoretická východiska managementu značky ................................................................................. 8 2.1 Definice značky ......................................................................................................................... 8 2.2 Atributy značky ......................................................................................................................... 9 2.3 Funkce značky ......................................................................................................................... 10 2.4 Vnímání značky ....................................................................................................................... 10 2.4.1 Pozice značky ............................................................................................................... 11 2.4.2 Identita značky ............................................................................................................ -
Scotch Whisky, They Often Refer to A
Catalogue Family Overview Styles About the Font LL Catalogue is a contemporary a rising demand for novels and ‘news’, update of a 19th century serif font of these fonts emerged as symptom of Catalogue Light Scottish origin. Initially copied from a new culture of mass education and an old edition of Gulliver’s Travels by entertainment. designers M/M (Paris) in 2002, and In our digital age, the particularities Catalogue Light Italic first used for their redesign of French of such historical letterforms appear Vogue, it has since been redrawn both odd and unusually beautiful. To from scratch and expanded, following capture the original matrices, we had Catalogue Regular research into its origins and history. new hot metal types moulded, and The typeface originated from our resultant prints provided the basis Alexander Phemister’s 1858 de- for a digital redrawing that honoured Catalogue Italic sign for renowned foundry Miller & the imperfections and oddities of the Richard, with offices in Edinburgh and metal original. London. The technical possibilities We also added small caps, a Catalogue Bold and restrictions of the time deter- generous selection of special glyphs mined the conspicuously upright and, finally, a bold and a light cut to and bold verticals of the letters as the family, to make it more versatile. Catalogue Bold Italic well as their almost clunky serifs. Like its historical predecessors, LL The extremely straight and robust Catalogue is a jobbing font for large typeface allowed for an accelerated amounts of text. It is ideally suited for printing process, more economical uses between 8 and 16 pt, provid- production, and more efficient mass ing both excellent readability and a distribution in the age of Manchester distinctive character. -
UPC Brand Name Description 070074577548
UPC Brand Name Description Ensure Original Nutrition Shake, 070074577548 Abbott Laboratories Chocolate, 8 Fl Oz (24 pack) Ensure Original Nutrition Shake, 070074536675 Abbott Laboratories Strawberry 8 Fl oz, (24 pack) Ensure Original Nutrition Shake, 070074577531 Abbott Laboratories Vanilla 8 fl. oz., (24 pack) All Beverage 897740000045 Corporation Thurst Burst All Beverage Thurst Burst Blue Raspberry Sport 897740000038 Corporation Cap 16fl oz(24 pack) Boylan Bottling Co Diet Black Cherry 760712142008 Boylan Soda, 12 Ounce - 24 per case Boylan Bottling Co Diet Creme Soda, 760712152007 Boylan 12 Ounce - 24 per case. Boylan Bottling Co Raspberry Seltzer, 760712442009 Boylan 12 Ounce -- 24 Per Case Boylan Bottling Co Pure Seltzer, 12 760712112001 Boylan Ounce -- 24 Per Case Boylan Bottling Co Seasonal 760712561007 Boylan Sparkling Cider , 12 Ounce-24 Boylan Bottling Co Diet Root Beer 760712102002 Boylan Soda 12foz (pack Of 24) 760712812000 Boylan Boylan Mash - Lemon Peel & Ginger Root - 20 oz Plastic Bottles (15 Pack) Campbell Soup V8 Vegetable Juice, Original, 11.5 Fl 051000185600 Company Oz, 28 Ct Campbell Soup V-8 Splash, Berry Blend, 16oz Bottle, 051000146533 Company (12 pack) Campbell Soup V8 Splash Fruit Beverage, 16 Fl Oz 051000146632 Company (12 Pack) Campbell Soup V-8 Splash, Strawberry Kiwi, 16fl oz 051000146557 Company (12 pack) Campbell Soup V8 Splash, Tropical Blend, 16fl oz (12 051000146540 Company pack) Coca-Cola - Classic 33.80 fl oz or 1 049000005226 Coca-Cola liter (pack of 12) Minute Maid Fruit Punch 20 oz (pack 025000058028 Coca-Cola of 24) Minute Maid - Pink Lemonade 20.00 025000058868 Coca-Cola fl oz (pack of 24) Minute Maid Lemonade - 20 fl oz 025000058011 Coca-Cola (pack of 24) Coca Cola, Cherry Coke Zero 20.0 049000047547 Coca-Cola Oz. -
Coca-Cola FEMSA, S.A. De C.V
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2003 Commission file number 1-12260 Coca-Cola FEMSA, S.A. de C.V. (Exact name of registrant as specified in its charter) Not Applicable (Translation of registrant’s name into English) United Mexican States (Jurisdiction of incorporation or organization) Guillermo González Camarena No. 600 Centro de Ciudad Santa Fé 01210 México, D.F., México (Address of principal executive offices) Securities registered or to be registered pursuant to Section 12(b) of the Act: Name of Each Exchange Title of Each Class on Which Registered American Depositary Shares, each representing 10 Series L Shares, without par value....................................... New York Stock Exchange, Inc. Series L Shares, without par value.................................................. New York Stock Exchange, Inc. (not for trading, for listing purposes only) 8.95% Notes due November 1, 2006 .............................................. New York Stock Exchange, Inc. Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None The number of outstanding shares of each class of capital or common stock as of December 31, 2003 was: 844,078,519 Series A Shares, without par value 731,545,678 Series D Shares, without par value 270,750,000 Series L Shares, without par value Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. -
Coca-Cola Company (Herein Known As Coke) Possesses One of the Most Recognized Brands on the Planet
Table of Contents Introduction ....................................................................................................................... 1 Chapter One: Organizational Profile............................................................................... 3 1.1 Operations ................................................................................................................... 3 1.2 Brands.......................................................................................................................... 4 1.3 Bottling Process ......................................................................................................... 6 1.4 Production Facilities................................................................................................... 8 1.5 Coke Executives and their Salaries .......................................................................... 8 1.6 Board of Directors ...................................................................................................... 9 1.7 Public Relations ........................................................................................................ 10 1.8 University Links ........................................................................................................ 11 Chapter Two: Economic Profile..................................................................................... 14 2.1 Financial Data............................................................................................................ 14 2.2 Joint Ventures -
ENERGY DRINK CONTAINERS - Bottles & Cans by Cecil Munsey Copyright © 2006
52 Summer 2006 Bottles and Extras Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6 Fig. 7 Fig. 8 Fig. 9 Fig. 10 Fig. 11 Fig. 12 Fig. 13 Fig. 14 Fig. 15 Fig. 16 Fig. 17 Fig. 18 Fig. 19 Fig. 20 Fig. 21 Fig. 22 Fig. 23 Fig. 24 Fig. 25 Fig. 30 Fig. 31 Fig. 26 Fig. 27 Fig. 28 Fig. 29 Fig. 32 > < Fig. 33 Fig. 36 < Fig. 37 Fig. 35 Fig. 38 Fig. 34 > Bottles and Extras Summer 2006 53 ENERGY DRINK CONTAINERS - Bottles & Cans By Cecil Munsey Copyright © 2006 AUTHOR’S NOTE: This article can save you from making a mistake similar to one I made 35+ years ago. I look back now with melancholy at the time while completing the manuscript of my popular study of the Coca-Cola Company’s merchandising history – “The Illustrated Guide to the Collectibles of Cola” (Hawthorn Books, NY). – I consciously did not include a chapter on Coca- Cola cans. Why? I didn’t think that collectors would be interested in “rusty, old tin cans.” I overlooked the entire category except for a few of the early cone-top models and didn’t take into account the successful introduction of aluminum cans and bottles as attractive and long-lasting beverage containers. This article doesn’t make any such mistake; it glorifies a whole, relatively new, category of collectible containers, thus giving collectors the head-start information needed to begin a collection of energy drink cans and bottles. Thanks to eBay and other sources, the current beverages and even those products that didn’t make it in the fast- paced energy drink market, are still available. -
Automated Knowledge Enrichment for Semantic Web Data
AUTOMATED KNOWLEDGE ENRICHMENT FOR SEMANTIC WEB DATA A THESIS SUBMITTED TO AUCKLAND UNIVERSITY OF TECHNOLOGY IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY Supervisors: Dr. Quan Bai Dr. Jian Yu Dr. Qing Liu November 2018 By Molood Barati School of Engineering, Computer and Mathematical Sciences Copyright Copyright in text of this thesis rests with the Author. Copies (by any process) either in full, or of extracts, may be made only in accordance with instructions given by the Author and lodged in the library, Auckland University of Technology. Details may be obtained from the Librarian. This page must form part of any such copies made. Further copies (by any process) of copies made in accordance with such instructions may not be made without the permission (in writing) of the Author. The ownership of any intellectual property rights which may be described in this thesis is vested in the Auckland University of Technology, subject to any prior agreement to the contrary, and may not be made available for use by third parties without the written permission of the University, which will prescribe the terms and conditions of any such agreement. Further information on the conditions under which disclosures and exploitation may take place is available from the Librarian. © Copyright 2019. Molood Barati ii Declaration I hereby declare that this submission is my own work and that, to the best of my knowledge and belief, it contains no material previously published or written by another person nor material which to a substantial extent has been accepted for the qualification of any other degree or diploma of a university or other institution of higher learning. -
Agua Envasada Liderará Expansión De Industria De Bebidas No Alcohólicas
En junio del 2015, la multinacional de origen guatemalteco Agua envasada liderará expansión CBC -Central America Bottling Corporation por sus siglas de industria de bebidas no en inglés-, se hizo de la operación exclusiva de las marcas de PepsiCo en el país, representación que antes estaba a alcohólicas cargo de Ambev Perú. Con ello, la firma centroamericana, se hizo cargo de las marcas Pepsi, 7up, Triple Kola, Concordia, Gatorade, agua San Carlos, entre otras. Carlos Asmat [email protected] Asimismo, en setiembre del 2015, la multinacional mexicana Arca Continental -la segunda mayor La industria de bebidas no alcohólicas está compuesta por embotelladora de Coca-Cola en América Latina- llegó a un cuatro líneas de negocio principales: bebidas gaseosas; acuerdo con la familia Lindley para la compra de 53.16% aguas embotelladas; refrescos; y bebidas hidratantes de las acciones comunes de la firma, para lo cual (isotónicas). desembolsó US$760 millones. Asimismo, como parte de los acuerdos para que la familia Lindley no invierta como Las principales firmas de la industria son: Arca Continental - accionista en cualquier negocio que compita con Arca embotelladora de la The Coca Cola Company en el Perú-, Continental en Perú, la multinacional desembolsó S$150 CBC -embotellador de los productos PepsiCo-, Ajeper - millones. Finalmente, la familia Lindley se comprometió a perteneciente a la corporación Ajegroup del local Grupo suscribir y pagar 64.5 millones de acciones representativas Añaños Jerí-, UCP Backus & Johnston -empresa cervecera del capital social de Arca Continental por un monto de que por acuerdo con The Coca Cola Company embotella US$400 millones. -
Expedientes De Registro De Marcas 1999
EXPEDIENTES DE REGISTRO DE MARCAS 1999 EXPEDIENTE TIPO DE EXPEDIENTE DENOMINACION CAJA DEPSA PAQUETE OBSERVACION 0076807-99 EXPEDIENTES DE REGISTRO DE MARCAS PRADESH 3872 3 0076808-99 EXPEDIENTES DE REGISTRO DE MARCAS CASONA MIA S.R.L. 3872 3 0076809-99 EXPEDIENTES DE REGISTRO DE MARCAS PISCINAS FEGASA IMPORTACIONES 3872 3 0076810-99 EXPEDIENTES DE REGISTRO DE MARCAS CENTRO INTERNACIONAL DE RESOLUCION DE CONFLICTOS CIRC 3872 3 0076811-99 EXPEDIENTES DE REGISTRO DE MARCAS ZORBA 7418 4 0076812-99 EXPEDIENTES DE REGISTRO DE MARCAS EXEL 7418 5 0076813-99 EXPEDIENTES DE REGISTRO DE MARCAS G391 UNISTEEL 3872 3 0076814-99 EXPEDIENTES DE REGISTRO DE MARCAS G167 UNISTEEL 3872 3 0076815-99 EXPEDIENTES DE REGISTRO DE MARCAS G124 UNISTEEL 3872 3 0076816-99 EXPEDIENTES DE REGISTRO DE MARCAS THE ATHLETE'S FOOT 3872 4 0076817-99 EXPEDIENTES DE REGISTRO DE MARCAS T M 3872 4 0076818-99 EXPEDIENTES DE REGISTRO DE MARCAS T M 3872 4 0076819-99 EXPEDIENTES DE REGISTRO DE MARCAS T M 3872 4 0076820-99 EXPEDIENTES DE REGISTRO DE MARCAS VITRESA VITREOUS SANITARIA S.A. 3872 4 0076821-99 EXPEDIENTES DE REGISTRO DE MARCAS VIVAMAS 3872 4 0076822-99 EXPEDIENTES DE REGISTRO DE MARCAS PARAMEDICOS SERVICIO DE EMERGENCIA MEDICA 3872 4 0076823-99 EXPEDIENTES DE REGISTRO DE MARCAS INCONTINENCE PACK RECTANGULAR ULTRA 3872 4 0076824-99 EXPEDIENTES DE REGISTRO DE MARCAS INCONTINENCE PACK RECTANGULAR DIA 3872 4 0076825-99 EXPEDIENTES DE REGISTRO DE MARCAS TIOCTAN 3872 4 0076826-99 EXPEDIENTES DE REGISTRO DE MARCAS INCONTINENCE PACK RECTANGULAR DIA 3872 4 0076827-99 EXPEDIENTES DE REGISTRO DE MARCAS INCONTINENCE PACK RECTANGULAR DIA 3872 4 0076828-99 EXPEDIENTES DE REGISTRO DE MARCAS INCONTINENCE PACK RECTANGULAR DIA 3872 5 0076829-99 EXPEDIENTES DE REGISTRO DE MARCAS CONFORT PAD 3872 5 0076830-99 EXPEDIENTES DE REGISTRO DE MARCAS INDASEC 3872 5 0076831-99 EXPEDIENTES DE REGISTRO DE MARCAS INDASEC 3872 5 0076832-99 EXPEDIENTES DE REGISTRO DE MARCAS CONFORT PAD 3872 5 0076833-99 EXPEDIENTES DE REGISTRO DE MARCAS NAVIERA INTERCONTINENTAL DEL PERU S.A.