Refugee Resettlement

TRENDING SOCIAL ISSUES

www.formomentum.com Evolving CSR Landscape

• The CSR landscape is increasingly now about advocacy, unique activations and tackling provocative and political issues that previously would have been viewed as too “hot” to handle.

• This snapshot outlines a few trending issues for CSR professionals to keep top of mind during 2018 planning.

Sustainability Job skills for Inclusion Women’s Immigration the future empowerment

© 2019 For Momentum Rights Reserved 3 Inclusion Given current events and political discourse over the past year, the topic of inequality (such as race, gender, class) continues to grow among the media and the American public.

Instead of focusing on what’s going wrong, innovative companies are taking on themes of openness, kindness and the importance of creating connections with others.

© 2019 For Momentum Rights Reserved 4 Heineken: Open Your World Campaign Overcoming Prejudices • The company sought out to prove that even the most divided people can open up when they find something that connects them. The simple act of sitting down and having a conversation can be the first step to opening up and overcoming our prejudices. • The company partnered with The Human Library, a not-for-profit organization that uses conversation to challenge stereotypes. +

• The company sought out to connect Facebook users to people outside their filter bubbles. • The “Pop Your Bubble” FB app crunches your algorithms to suggest people beyond your everyday network to connect with. • The goal is to make people more amenable to making friends outside of our own bubbles and to connect with people of different demographics, geographies, and cultures.

• Gap’s newest campaign ran during back-to-school shopping season. • “Forward with,” includes four short films highlighting valuable success skills such as kindness, confidence, creativity. It also includes a social media campaign, #ChooseKind. • Part of the campaign includes a “Wonder Certified Kind Classroom” initiative, which teaches third-through-sixth graders about kindness, acceptance and inclusion, as well as a national #ChooseKind t-shirt design contest. Back to school. Forward with kindness.

• North Face’s newest campaign asks people to rethink the way we look at walls to spark conversation about trust and community building. • North Face pledged $1 million to The Trust for Public Land to support public climbing walls in more communities, with a focus on underserved areas. • The company also partnered with gyms worldwide to make August 19 a global day of climbing. For every person who visited one of the gyms, The North Face made a $5 donation (up to $50,000) to Paradox Sports, an organization committed to making climbing accessible to people with physical disabilities.

Sustainability is not new. But there is an expectation that the private sector will lead sustainability efforts in place of government action. Consumers are looking to corporations to be the stewards of the environment.

As a result, companies are innovating the way they activate their efforts. • Connecting other social issues to their sustainability efforts: “sustaina-philanthropy” • Collaborating with competitors to drive change • Positioning CEO’s as activists for the issue

• FoodShare takes unsold food from Starbucks stores each night and distributes to local nonprofit organizations to help feed the hungry. • Diverting food surplus from landfills furthers Starbucks goal to minimize the company’s environmental footprint. With an estimated 70 billion pounds of food waste in U.S. each year, Starbucks is putting a focus on food rescue as both a social and environmental priority.

• Coalition of organizations working with thousands of the world’s most influential businesses to create bold initiatives to reduce carbon emissions and strengthen adaption efforts. • 71 companies and investors have joined including Unilever, Nike, General Motors and IKEA join together against climate change.

• In recent months, hundreds of companies have lobbied the Trump administration to remain in the Paris agreement. Apple, Starbucks, Gap, Nike, Adidas and L'Oreal and all took a stand. • Dozens of top executives took to social media urging the President not to pull the U.S. out of the Paris climate agreement. Now that the U.S. has stepped aside, many are voicing their displeasure.

• Corporate America is taking action in support of refugee families seeking a safe haven as government support is uncertain. • Unsurprisingly, many companies are raising their voices via social media campaigns, as well as giving and raising money for emergency response efforts. Most recently, several companies have announced programs focused on job opportunities for refugees.

• The company first launched a special website to help refugees in Sweden find employment opportunities to match their unique skill set, and has moved on to expand the program to the U.S. • In partnership with the International Rescue Committee (IRC), LinkedIn provides financial resources and training to IRC staff to help newly settled refugees more quickly find jobs that leverage the skills they are bringing into the U.S. economy.

• Following their popular Superbowl ad #weaccept focused on providing housing for evacuees of disasters, the company expanded their focus to offer free housing to refugees, setting a goal to provide short-term housing for 100,000 displaced people, and pledged $4 million to the International Rescue Committee. • Airbnb launched a consumer engagement campaign asking, “How do you want to help?” People could respond by opening their own homes, making donations, or by telling Airbnb about other urgent housing needs.

• In response to the immigration travel ban, the company has vouched its support for refugee resettlement around the world. • TripAdvisor has pledged $5 million over the next three years to the refugee crisis. The company currently offers aid to International Rescue Committee and Mercy Corps. • The company also committed to support smaller, local nonprofits in Massachusetts, where the company is headquartered. They gave grants to refugee resettlement organizations that support newcomers in Massachusetts and organized employee volunteer activities at their office for resettled refugees.

• 2017 was a monumental year for women, from Wonder Woman to Fearless Girl. While Dove pioneered women’s empowerment marketing more than a decade ago, companies are now going deeper. • In response, companies are investing in job training, employment opportunities and hands-on initiatives to ensure women have equal opportunities to succeed.

© 2019 For Momentum Rights Reserved 17 Western Union: #The Race Is On The Power of Education • To commemorate 2017 International Women’s day, Western Union launched new efforts focused on the power and importance of female education. • The centerpiece of the campaign was a video featuring five girls racing to become the first female to lead the United Nations. • As part of their commitment, the Foundation is on track to help train 50,000 women and youth across the Americas, Europe Union, Africa and Asia by 2020 in 21st century careers.

• The campaign encourages girls to enter tech and science fields, and shows girls the steps needed to make their STEM goals a reality. • Microsoft partnered with LinkedIn to launch an experiential tool called Career Explorer, which highlights different ways STEM is in demand and shows girls how to pursue their passions and skills in specific areas. • On International Women’s Day, the company hosted a Facebook Live event in partnership with National Geographic featuring female scientists. The event was broadcasted into Microsoft stores and on social media, along with live events around the country.

• Disney enlisted female photographers to shoot positive images of strong female role models, including real-life subjects, such as the youngest person to ever speak at the United Nations, and the leader of the first female cycling team in Afghanistan. • Anytime one of these images is shared using the hashtag #DreamBigPrincess or liked on social media, Disney will donate $1 to the United Nations Foundation’s Girl Up Campaign.

To remain competitive, companies seek to spur greater awareness and support of specialized and technical training in fields such as manufacturing, STEM and computer technology.

© 2019 For Momentum Rights Reserved 21 JPMorgan Chase: New Skills for Youth Youth Unemployment • A $75M, five-year global initiative addresses the youth unemployment crisis by expanding young people’s access to economic opportunity. The initiative includes: • $100,000 grants to 20+ states for planning and early implementation of long-term career readiness education programs that align with the needs of area employers. • Investments in city and school programs that are developing new and effective models of high quality career-focused education.

© 2019 For Momentum Rights Reserved 22 GE: Brilliant Learning Employee Skills Training • In March 2017, GE launched a proprietary skills curriculum to train global supply chain employees for new, highly valuable jobs needed in the digital industrial economy. • It includes “massive open online courses” in several languages, workshops, “immersion boot camps on lean manufacturing” and other training designed to help employees get ready for the arrival of 3D printing, big data, robotics, digital and lean manufacturing and other advanced technologies.

• The campaign is a rallying cry that “we need more” kids involved in science, technology, engineering and math. • The campaign includes a TV spot debuted during the NCAA Men’s Final Four Championship featuring LeBron James, encouraging careers in STEM, not sports. • The campaign is part of Verizon’s Innovative Learning initiative, which funds STEM education programs in schools throughout the U.S.

© 2019 For Momentum Rights Reserved 24 About Us For Momentum is a national social impact agency helping companies develop, implement, communicate and measure their corporate philanthropy efforts. Contact us Mollye Rhea President & Founder [email protected] www.ForMomentum.com