03 OVERVIEW & METHODOLOGY
04 NOTABLE OBSERVATIONS
05 VALUATIONS & REVENUE MULTIPLES
08 LOOKING THROUGH THE DATA:
09 UNICORNS IN THE SOUTHEAST
10 SEEING AROUND CORNERS TABLE OF 12 OVERVIEW OF THE SOUTHEAST CONTENTS 13 TOP INDUSTRIES
14 INDIVIDUAL STATE DATA:
14 ALABAMA
15 FLORIDA
16 GEORGIA
17 KENTUCKY
18 MISSISSIPPI
19 NORTH CAROLINA
20 SOUTH CAROLINA
21 TENNESSEE
22 VIRGINIA
23 GOVERNMENT BACKED INVESTMENTS
24 NOTABLE EXITS OVERVIEW
In this second annual report, we have taken an in-depth look at startup activity throughout nine states in the southeastern United States over the five-and-a-half-year time period from January 1, 2013 through June 30, 2018. The purpose of The State of Startups℠ in the Southeast is to deliver a comprehensive overview of the venture capital and startup ecosystem in this region. We hope this report will inform key investors of emerging trends to watch as well as highlight the area’s growth and future opportunities, particularly in regard to understanding the valuation of southeastern companies and how that valuation impacts the potential for return on investment.
METHODOLOGY
To develop this year’s report, multiple data sources were compiled, including both primary and secondary research. We have spoken at length with people from multiple funds and service providers to the startup ecosystem and have learned a great deal about the region directly from the entrepreneurs that reside there. We have also utilized independent third- party data aggregators (such as PitchBook Data and CB Insights) to fill out the data across multiple vintage years. Our own knowledge and experience in the region also plays an important role in this year’s report. Data is current as of June 30, 2018. Discrepancies in the data between last year’s report and this year’s publication can be attributed to the utilization of a more complete data set for this year’s write-up. BIP CAPITAL 3 STATE OF STARTUPS℠ IN THE SOUTHEAST NOTABLE OBSERVATIONS and emerging trends
The Southeast is very much on par with the “Innovations Hubs” (Boston, New The number of startups and venture capital funds in the region York City and the San Francisco Bay Area) in terms of pre-money valuation continues to increase, reflecting the maturation of the startup relative to the size of a given investment round. ecosystem in the Southeast.
Across the country, $1M buys roughly the same ownership percentage of Funding in the Southeast has grown significantly since 2016, comparable companies. However, the revenue multiples used to determine pre-money valuations are significantly different. The data supports the averaging 20.6% annual growth over the last two common assumption that companies in the Innovation Hubs are raising years (we are currently on pace for $6 billion this year). significantly more capital at earlier stages in the company lifecycle.
Boston, New York City and the San Francisco Bay Area Large venture capital funds from these technology Innovation Hubs are spending more and more time in the Southeast as their interest in the region grows. You can see the presence of these firms in the state-by-state recap in this report.
BIP CAPITAL 4 STATE OF STARTUPS℠ IN THE SOUTHEAST VALUATIONS AND REVENUE MULTIPLES a closer look
We took a closer look in this year’s report at the different types Then, we compared pre-money valuations in the Southeast vs. of deals getting done in each southeastern state, and how that the Innovation Hubs. We were somewhat surprised to learn compares to the established “big three” innovations centers that, in aggregate, the Southeast is very much on par with the of Boston, New York City and the San Francisco Bay Area. We Innovation Hubs in terms of pre-money valuation relative to the anticipated that we would find significant disparities in the pre- round size. If the company is looking to raise $1M, then the pre- money valuation in each of these ranges from region to region money valuation is roughly the same from region to region. and perhaps from state to state. Said another way, if you are looking to invest between $1M and We were wrong. $5M, you will own between 11% and 38% of the company after the We looked at five different deal size categories: round closes, regardless of region. This is shown in more detail in the table below: <$1M $1M - $5M $5M - $10M $10M - $15M >$15M
Southeast # of Deals Southeast Median Pre $ Hubs # of Deals with Hubs Median Pre $ Deal Amounts with Valuation Valuation Valuation Valuation
< $1M 522 $1.7M 2,702 $1.6M $1M to $5M 567 $8.0M 5,057 $8.0M $5M to $10M 201 $19.0M 2,771 $19.0M $10M to $15M 95 $30.6M 1,588 $30.3M >$15M 207 $76.0M 4,583 $100.1M
5 BIP CAPITAL STATE OF STARTUPS℠ IN THE SOUTHEAST VALUATIONS AND REVENUE MULTIPLES continued We acknowledge that the traditional Innovation
However, there is a large disparity in the maturity of the company that is being funded Hubs have decades of experience on how to in the Southeast versus those in the Innovation Hubs. Where available, we compared a grow and scale businesses. However, our read company’s revenue to its pre-money valuation when it was funded. of the market in the Southeast, and particularly in Atlanta, is that this knowledge has now Deals in the Southeast are being priced at an average of 3.8x revenue while been diffused to and learned in the 2nd tier deals in the Innovation Hubs are being priced at 8.8x revenue. innovation hubs. Successful companies are now being built outside of the traditional To put that into context, on average, a company with $1M in revenue is priced at investment centers in a more balanced $3.8M in the Southeast. That same business would be priced at $8.8M in one of the supply/demand environment. Innovation Hubs. VALUATION $8.8 MILLION REVENUE $3.8 MILLION
$1 MILLION $1 MILLION SOUTHEAST INNOVATION HUB That is a meaningful difference.
We observe that investors from the Innovation Hubs are more willing to invest in a The data shows that a $1M category they believe in, even if there is not a clear category leader yet, and will do so investment buys the same before they see meaningful traction (i.e., revenue) from early stage businesses. ownership percentage of a company regardless of region Going back to our earlier statement about valuations being the same, if you look a little deeper, this is only partially true. While the valuation may be the same, the company in or state. However, businesses the Southeast is a more mature company, with more revenue (more than twice as much, based in the Southeast have more in fact). The data indicates that investors in the Southeast use a different approach than revenue at the same valuation. those in the Innovation Hubs.
6 BIP CAPITAL STATE OF STARTUPS℠ IN THE SOUTHEAST VALUATIONS AND REVENUE MULTIPLES Some specific notes regarding median notes & stats pre-money valuation size in the Southeast:
VIRGINIA A couple of notes to consider when interpreting this valuation analysis: Virginia brings in the highest median of deals reported in the valuation at $10M 36% Innovation Hubs are of $5M or greater. In the Southeast, that number is only 15%. We believe that this is driven by capital availability and the need to put that capital to work more so than the actual value of the businesses themselves (i.e., there is an abundance of supply in the Innovation Hubs). Florida comes in second with a Capital availability is also our hypothesis for why the revenue multiples are so vastly median valuation of $9M FLORIDA different from region to region (i.e., in order to put committed investment capital to work, (but closed almost twice as firms have to pay higher valuations). many deals as Virginia)
of deals in the Southeast 57% are less than $1M.
Mississippi closed the least number This corroborates the Southeast’s moniker as a 2nd or 3rd tier innovation hub. With the MISSISSIPPI of deals at 43, but came in the maturation of the startup ecosystem and the increasing availability of capital, larger middle of the pack in dollars at a investments will be made, moving a greater percentage of future deals north of $1M (i.e., reducing the % of smaller sized deals going forward). median of $7M
This analysis is directional, recognizing that small deals often are underreported and that only a small percentage of companies report their revenue when closing an investment round. The median in Alabama is ALABAMA A the smallest with a pre-valuation of $2M
7 BIP CAPITAL STATE OF STARTUPS℠ IN THE SOUTHEAST In this section, we try to assess the causes of the data observations listed above.
Our summary of potential causes follows:
There is a rush to diversify one’s portfolio through the private markets. As the LOOKING IPO window has moved up market, more value is being created in the private markets. In order to access this value creation, people and institutions alike THROUGH are investing through private equity, growth equity and venture capital. This influx of money into the Innovation Hubs has moved valuations up in THE DATA those regions in order to put all of that capital to work. It’s a competitive market where a lot of available capital is chasing a finite number of quality investment opportunities.
Areas outside of the Innovation Hubs have not seen as large an increase in fund size or new capital entrants into the market. Therefore, the valuations of their businesses have not been impacted or inflated as much. UNICORNS in the Southeast
Out of 119 unicorns in the United States¹, the following are based in the Southeast:
$1.4B (NC) $1.6B (FL) $6.4B (FL)
$4.5B (FL) $1.1B (GA) $1.2B (GA)
One unicorn exited last year with the IPO of GreenSky (GA) - $874M
UNICORNS [YÜ-NƏ-KÓRN] : of the unicorns in the US are (any privately owned company that reaches a valuation of $1 billion or greater) 60% 119 B2B
9 BIP CAPITAL STATE OF STARTUPS℠ IN THE SOUTHEAST ¹HTTPS://WWW.CBINSIGHTS.COM/RESEARCH-UNICORN-COMPANIES SEEING AROUND CORNERS predictions
Below is a collection of some of our predictions as well as the emerging trends we will be following in the coming year. Based on the analysis of historical data and interviews with various market participants, we foresee:
TALENT RETENTION INVESTMENT FOCUS With the high cost of living in traditional tech hubs, we expect talent to stay While all investment sectors (industries) should grow as the region grows, we put in the Southeast rather than leave for the East and West Coasts. Perhaps expect the areas of strength for the region (Biotech/Pharma; SaaS; Media) more importantly, we also expect talent to flee those hubs and flock to other to persist. They are currently the most mature markets in the Southeast but innovation centers that offer greater opportunity and better quality of life. there is still plenty of opportunity for growth. This will further develop the southeastern startup ecosystem, keeping promising companies in the region. THE IMPACT OF THE “MEGA FUND” ROLL UP STRATEGY The impact of large funds on 2nd and 3rd tier innovation cities will CAPITAL MIGRATION increase in the coming year. These large funds are identifying a category We believe we’ll continue to see fewer deals being done annually in the for investment and are making large bets early. As competitors arise, the Southeast, but more dollars being invested (Mid-year numbers for 2018 project funds are acquiring these businesses and rolling them into what becomes 1,190 deals, the smallest annual number in the study’s five-year period, but the category leader through a combination of innovation and acquisition. project $6B of capital invested, which would be the highest in that timeframe). Businesses coming out of the Southeast are barely getting out of the gates Companies are staying in the region longer (see “Talent Retention”), which before acquisition interest heats up. Without a large growth round of capital, allows them to attract larger funding rounds as firms based in the Innovation the Southeast’s homegrown companies won’t have a chance to become a Hubs look for returns from companies based outside of their immediate locality. category leader, opting instead to be acquired by these Mega Funds.
INVESTORS Similar to last year, we expect continued investment in the private market from individuals and institutions alike. With so much value being created in the private markets before companies choose to go public, more investors will look to invest in the asset class.
10 BIP CAPITAL STATE OF STARTUPS℠ IN THE SOUTHEAST SEEING AROUND CORNERS investment trends
Artificial Intelligence embedded into Growth of solutions that provide workflows (software that guides the customers with more lifelike digital user vs. user-guided software) experiences through AR/VR technology
The monetization of data created by More companies that track the IoT, ERP, Insurance Claims, Mobile, customer’s journey entering the market etc., through the use of Predictive Analytics to make companies/ The use of technology in the digital age markets more efficient to enable direct local and personalized advertising and the ability to tackle fraud Processing and detection technology in this market that ensures transaction integrity
Software that drives resource efficiency A significant evolution in software that helps individuals manage wealth and health
11 BIP CAPITAL STATE OF STARTUPS℠ IN THE SOUTHEAST OVERVIEW OF THE SOUTHEAST The Southeast’s B2B SaaS market (1,692 deals) captures the most a regional summary interest from investors, with Consumer Products (1,429 deals) and Biotech/Pharma (1,169 deals) categories rounding out the top three.
The number of investments in the Southeast in a single year continues However, even though Biotech/Pharma had significantly less deals to decline since its peak in 2014. However, as we’ve already stated, closed than SaaS, that category received the most money from investors with a total of $4.8B, compared to SaaS’s $4.4B and while 2018 has seen only 595 deals to date compared to 2017’s total of Consumer Products’ $2.6B. 725 at this same point in the year, the dollar amount is greater in 2018. $3B has been invested so far in 2018 compared to $2.5B at the same SaaS $4.4B 1,692 point in 2017, resulting in an average deal size in 2018 of $5M compared to $3M in 2017. BIOTECH / PHARMA $4.8B 1,169
725 $2.5B 2017 CONSUMER $2.6B 1,429
595 $3.0B 2018 Incubators and accelerators remain a crucial driver of the Southeast’s innovation ecosystem (1,703 investments). This volume of deals is Money coming in higher $25B associated with smaller rounds, but is a vital component to seed the doses means that nearly 600 total dollars invested since 2013 market for larger growth rounds. companies have received a total of $3B to date in 2018, which is It is interesting to note that while the 7,909 dominant venture capital investors supporting on track to significantly outpace number of investments 2017’s total investment of just in the Southeast southeastern companies are based within under $5B. the region, of the 45 most active VC firms (five per state, independent of the number of deals per state), nearly one-third of them are coming from the Innovation Hubs. This supports the previous statement that VCs are recognizing the greater value for their money INNOVATION HUBS by investing in the Southeast’s businesses.
BIP CAPITAL 12 STATE OF STARTUPS℠ IN THE SOUTHEAST TOP 3 INDUSTRIES FOR INVESTMENT TOP AREA OF INVESTMENT by state biotech / pharma
SaaS Manufacturing / Media Biotech / Consumer FinTech Cybersecurity Healthcare IT IT Infrastructure Industrial Tech Pharma
# OF INVESTMENTS
SOUTH CAROLINA TOTAL DOLLARS INVESTED ALABAMA
$4.7B $4.9B KENTUCKY $4.5B
$4.2B
$3.7B 1,306 1,593 1,678 MISSISSIPPI 1,388
TENNESSEE 1,349 $3.0B
FLORIDA 595
VIRGINIA
GEORGIA NORTH CAROLINA 2013 2014 2015 2016 2017 2018 (YTD)
13 BIP CAPITAL STATE OF STARTUPS℠ IN THE SOUTHEAST The State of StartupsSM In ANGEL ALABAMA INVESTORS
Total dollars invested since 2013: AIM Group 4 $675 million BlueTree 1 Allied Angels Number of investments Robin Hood since 2013: Ventures 1 255 Auburn Angel 1 Network
Top area of investment (by dollars): Biotech
• Overall, the total number of investments are on track to equal 2017, but the dollars are significantly lagging behind last year. Some very big deals are going to have to close to reach INCUBATOR VENTURE last year’s money number. ACTIVITY CAPITAL FUNDS • Biotech remains Alabama’s hottest market, drawing $25M more dollars than the second biggest sector, Manufacturing/Industrial Tech. Innovation Depot 14 2 Advantage Capital • While Biotech/Pharma’s four deals in 2018 is o its peak of 14 deals in 2016, the deals are bigger—already totaling $11M (vs. $10.6M total in 2016). GIGTANK Ballast Point Ventures • Of the top five VCs investing in Alabama, three are from the 3 2 Silicon Valley and New York Innovation Hubs.
Lists represent investments made into Alabama. Capital Factory 2 2 e.ventures
Y Combinator 1 2 Greycroft Partners
Uncork Capital 14 BIP CAPITAL 2 STATE OF STARTUPS℠ IN THE SOUTHEAST The State of StartupsSM In ANGEL F L ORID A INVESTORS