SANTANDER UNIVERSITIES – BABSON ENTREPRENEURSHIP PROGRAM for STUDENTS July 28–August 9, 2013 • Babson College

SANTANDER UNIVERSITIES – BABSON ENTREPRENEURSHIP PROGRAM FOR STUDENTS July 28–August 9, 2013 • Babson College

CURRICULUM PROGRAM OBJECTIVES The program content is delivered through experiential The goal for the Santander Universities–Babson exercises, cases, reflective practice, group projects, and Entrepreneurship Program for Students is to explore interactive lectures. There will be a strong emphasis on thought-provoking content and to learn the acquiring knowledge about the key content topics that principles of Entrepreneurial Thought and Action®. develop Entrepreneurial Thought and Action®. This global workshop also will provide current insights and perspectives on entrepreneurship. PROGRAM SESSIONS WILL INCLUDE:

» Entrepreneurial Thought and Action Through the Santander Universities–Babson Entrepreneurship Program for Students, » Sustainable Entrepreneurship participants will: » Market Tests » Gain a comprehensive understanding of the » Design Thinking entrepreneur and the entrepreneurial mindset

» Family Enterprise » Enhance their ability to use negotiation techniques to create value in business relationships » Corporate Entrepreneurship » Become familiar with the process of modeling, » Entrepreneurial Finance developing, and executing a business plan

» Entrepreneurial Marketing » Improve management and marketing skills and understand how teams can work together » Business Models most effectively » Managing a Growing Business » Learn from real case studies and other interactive » Solving the Right Problem classroom workshops

» Negotiation » Understand the value of experiential learning

» Rocket Pitch Competition

# IN ENTREPRENEURSHIP 20 YEARS IN A ROW WWW.BABSON.EDU 1by U.S.NEWS & WORLD REPORT LOCATION Participants stay on campus at the award- winning Babson Executive Conference Center. Babson College’s campus is located on 370 acres of wooded, landscaped grounds just 20 minutes from downtown Boston. Logan International Airport in Boston provides a convenient location for domestic and international flights. PROGRAM OVERVIEW In today’s business environments of change and uncertainty, it often is impossible to predict the future. Now, more than ever, the world needs entrepreneurial business leaders who create the future through new opportunities that lead to growth and value creation for individuals, organizations, and society. The Santander Universities–Babson Entrepreneurship Program for Students is a two-week, intensive, and transformational experience that covers a wide range of topics relating to entrepreneurship, innovation, and ABOUT BABSON COLLEGE Babson College is consistently ranked No. 1 value creation. in the world for entrepreneurship education. We are the educator, convener, and thought leader of global entrepreneurship. Babson is ABOUT SANTANDER UNIVERSITIES a dynamic learning laboratory, shaping both Through its Santander Universities Global Division, Banco Santander today’s educators and tomorrow’s entrepre- has collaborated with universities for more than 16 years on a unique neurial leaders. Through strategic partner- global initiative, which distinguishes it from other national and interna- ships with educational institutions, founda- tional banks and financial institutions. This partnership is based on the tions, nonprofits, governments, and NGOs conviction that the university is the backbone of social transformation and around the world, we advance economic, plays a fundamental role in the actual society. For the bank, the best way social, and personal development through of contributing to growth and economic and social process is by supporting global entrepreneurship education. the higher education and research system. Banco Santander has more than 1,400 full cooperation agreements with universities in Europe, America, Asia, and Africa for the development of numerous academic initiatives around the world. CONTACT INFORMATION Gisela Lókpez Director Babson Enterprise Education 781-239-5833 / [email protected]

www.babson.edu / 781-239-4354 / [email protected] 05/13_EXECMKT-1417

Welcome to Babson College!

Our team is here to make you feel as at home as possible during your short stay in the United States. Although you are not a full-time student, you will be investing a lot of time and effort into this Babson College Summer Program, and we want you to feel comfortable on campus. Our handbook contains a great deal of useful information and we encourage you to read it carefully before you arrive here. We hope that it will serve as a useful reference guide throughout your stay.

If you have any questions about the contents of this guide or need more information about a certain topic, you can search on Babson’s website at www.Babson.edu or use any of the links we provide in the following pages.

It is important that you understand the contents of this guide in order to acclimate yourself to Babson, our policies and rules, American cultural aspects (such as the importance of punctuality), and the city of Boston itself.

We look forward to welcoming you to Babson College this summer and hope that it will be an informative, fun, and fulfilling experience for you. Please feel free to contact us directly if we can assist you!

Best wishes for a great stay,

Nan Covert Babson Executive & Enterprise Education [email protected] +781.239.5330

BABSON COLLEGE BABSON PARK, MA 02457-0310 WWW.BABSON.EDU

ABOUT BABSON COLLEGE

BABSON COLLEGE: #1 IN ENTREPRENEURSHIP

BABSON COLLEGE is the #1 institution in the world for entrepreneurship education, as recognized by U.S. News & World Report (20 years consecutively), The Financial Times, and The Princeton Review. We were the first institution to make a strategic commitment to entrepreneurship education and currently have the largest dedicated faculty of entrepreneurship educators in the world.

Business leaders cannot predict the future in today’s increasingly uncertain world. To be successful, they must create it. Babson is unique in its approach to developing global leaders through a focus on Entrepreneurial Thought and Action®, a logic that balances an understanding of traditional business disciplines with action and experimentation—a perfect method for succeeding amidst uncertainty.

BABSON COLLEGE LOCATION

Babson College is located approximately 14 miles west of Boston in Wellesley, Massachusetts. A well- regarded suburb of Boston, it is best known as the home of both Wellesley College and Babson College. According to Boston Magazine's yearly "Best Places to Live" issue, Wellesley ranks first in the United States in percentage of adults who hold at least one college degree.

Boston is the capital of the Commonwealth of Massachusetts and the largest city in the New England region. Studying in Boston will provide you with an opportunity to experience one of the oldest cities in the United States and a first- hand glimpse of American History. Many of the most important events of the American Revolution and the founding of this country took place in or around Boston. Historical monuments and museums can be found throughout the City, in addition to a variety of activities to suit every interest and taste.

Boston is considered a college city and has been a center of education and culture since 1636. With over 100 colleges and universities located in the greater Boston area, the student population comes in at about 250,000 people. Approximately 10% are international students!

HOW TO GET TO BABSON COLLEGE

You will most likely fly into Boston Logan International Airport, unless you arrive in another city and travel before coming to Babson. When arriving by taxi, you should advise the driver to go the Babson Executive Conference Center: www.babson.edu/becc, which is building #33 on the campus map (located at the end of this handbook).

From Logan Airport:

 Take a taxi directly to Babson College. Allow at least an hour for the trip and expect it to cost approximately $80, including tip.

 Take the Logan Express to Framingham. This full-sized bus picks up passengers at all terminals. Allow at least one hour for the trip. See the Logan Express website www.massport.com for more information. Then, from Framingham, take a taxi to Babson College. Allow 30 minutes for the trip.

 Take the "T." Take the free shuttle bus from the terminal to the MBTA Airport subway stop. Take the Blue Line inbound four stops to Government Center. Walk upstairs and take the Green Line outbound Riverside D train to Riverside, the last stop on the D line. Allow about 90 minutes for the total trip. Then, from Riverside, take a taxi to Babson College.

 Take a Peter Pan bus. Take a non-express Peter Pan bus from the terminal at Logan to the Riverside MBTA terminal. Then, take a taxi to Babson. Please note: Express buses do not stop at Riverside. From the Amtrak Terminal at South Station:

 Take the Framingham/Worcester Commuter rail to Wellesley Hills. From South Station, take the Framingham/Worcester commuter rail to Wellesley Hills. Depending on the time of day, regularly scheduled trains leave South Station at ½ to 2-hour intervals (Monday-Friday), and 1- to 3-hour intervals (Saturday and Sunday). The trip takes approximately 30 minutes. Purchase your ticket in the station. Then, call a taxi from Wellesley Hills. Or:

 Take the "T." From South Station, take the MBTA subway Red Line inbound two stops to Park Street. Walk upstairs and take the Green Line outbound Riverside D train to Riverside, the last stop on the D line. Allow an hour for the trip. Then, take a taxi from Riverside to Babson.

For complete information about Massachusetts Bay Transportation Authority (MBTA) including maps, schedules, and fares, please visit www.mbta.com. An MBTA map is located at the end of this document.

If You Are Driving:

 From Boston:

Take the Massachusetts Turnpike (Interstate 90) to Exit 15. After the tolls, proceed south on Interstate 95 (Route 128) to Exit 20B (Route 9 West). Continue on Route 9 West for 1.9 miles to Route 16 exit. Turn left onto Route 16 West (also known as Washington Street). Follow Route 16 West for 0.6 mile to Forest Street. Turn left on Forest Street and follow it for 1.2 miles to the main entrance to the College, which will be on your right.

 From western Massachusetts and points west:

Take the Massachusetts Turnpike to Exit 14. Follow the previous instructions that begin with, "After the tolls, proceed south..."

 From south of Boston and Cape Cod:

Take Interstate 95 (Route 128) north to Exit 20B (Route 9 West) and follow previous instructions that begin, "Continue on Route 9 West for 1.9 miles..."

You will be staying at the Babson Executive Conference Center www.babson.edu/becc conveniently located on the Babson College campus.

Amenities Include:

• Attractive guest rooms with efficient work spaces, complimentary wireless Internet access, and CD players. • Athletic facilities and access to leisure activities. • Three dining locations on campus that enable you to choose from elegant to casual fare and to select an environment that suits your mood.

Meals:

You will receive a OneCard that has been preloaded for meals according to the agreement with your institution. More details about the OneCards can be found on Blackboard and in your Welcome Packet. All meals for the program are provided at Trim Dining Hall except for breakfast which is at BECC and those provided for scheduled activities. OneCards can only be used for meals at Trim Dining Hall. A range of alternative dining options is available on campus and a short distance off campus, but these options are not included in your meal plan.

Dining Options:*

Trim Dining Hall Monday through Friday 7:45am-7:00pm Saturday and Sunday 11:30am-6:30pm

Olin Café Monday through Thursday 7:30am– 6:30pm Friday 7:30am-2:00pm Saturday Closed

Dunkin' Donuts Monday through Friday 7:30am-4:00pm Friday 7:30am-2:00pm Saturday Closed Sunday Closed

*Dining hours are subject to change. Final summer 2013 dining schedule will be posted on Blackboard.

RESOURCES DURING YOUR STAY

Exploring the Suburbs:

Driving is the most common (and easiest) way to get around the areas outside of the city, including the Wellesley area. If you rent a car, it is suggested that you request a GPS system.

Exploring Boston:

Walking and using public transportation are the best ways to explore the City of Boston because driving and parking in Boston tends to be difficult and expensive. Boston is known as America’s Most Walkable City and only a short stroll through the City’s neighborhoods will prove that point. From the North End to the Back Bay, from Beacon Hill to the South End, and from Charlestown to the Financial District, most of Boston‘s most interesting neighborhoods are connected by the Freedom Trail, a self- guided walking tour which brings Boston‘s history to life. Check out www.bostonusa.com for more details.

TAXIS AND CAR SERVICES Here is a list of some taxi services. Please note that taxis pick up passengers only in cities where they have licenses and a 10-15% tip to the driver is standard. It is not appropriate to haggle with the driver over the fare.

Veteran's Tax (781)449-8294 Available 24 hours/day Wellesley Transportation (781)235-2200 Available 5 a.m.-midnight Airport Direct (781) 431-1000 Boston Cab (617) 536-6010 Checker Cab (617) 536-7000 McCue’s Taxi Service (617) 924-0600 Yellow Car (617) 527-5555 Red Cab, Inc. (617) 734-5000

RENTING A CAR Budget, Hertz, Enterprise, Dollar, and Avis have online reservation systems with locations at Logan Airport and many offices around Boston. Any Rate, with locations in Framingham and Milford, offers daily or long term rentals and does not charge a surcharge if you are over 21.

Hertz www.hertz.com (800) 654-3131 Budget www.budget.com (800) 527-0700 Enterprise www.enterprise.com (800) 736-8222 Dollar www.dollar.com (800) 800-4000 Avis www.avis.com (800) 831-2847 Any Rate www.anyratecarrentals.com (508) 879-7411

CELL (MOBILE & WIRELESS) PHONE SERVICE

Cell phones in the U.S. work on different frequencies than in most other parts of the world; therefore, even if you have a cell phone in your home country, it may not work here. Tri-Band Phones & SIM Cards:

If you have a cell phone that is a tri-band phone (a GSM phone that supports three of the four major GSM frequency bands, which work in most parts of the world) you will need to buy a new SIM card from a U.S. cellular company. A SIM card is a removable card that stores a user’s service information as well as personal contacts. It allows users to change phones by simply removing the SIM card from one cell phone and replacing it with another. Prepaid (to go) Plans:

A better option may be to get a Prepaid Plan, which is offered by most major companies and is also available through electronic retail stores (Best Buy, Radio Shack). A Prepaid Plan means you have to pay a fee (according to your rate-plan) a month in advance; however you may terminate the service any time you like. The company charges your card automatically, on the same date every month, unless you call to terminate your service. No subscription fee is required and you only pay the sum of your rate-plan. Skype:

With the free download from www.skype.com, you can talk to your family or friends who are also online with no charge using your computer. You will need to install SKYPE, and set up a microphone and headsets/speakers. You can also call from your computer to regular phones (including international calls) with some fees. Other services include free online chat and free video calls (if you have a webcam). Internet:

All rooms on campus have free wireless internet access, which you can connect to from your laptop. You can also access the internet from any one of the many computers on campus.

Bookstores:

Barnes & Noble – www.barnesandnoble.com Babson Bookstore, Babson College (781) 239-4375 OR 1 Worcester Road (Rt. 9), Framingham, MA 01701 (508) 628-5567

Wellesley Books - www.wellesleybooks.com 82 Central Street, Wellesley, MA 02482 (781) 431-1160 Amazon.com – www.amazon.com Online bookstore, used textbooks available.

Electronics & Computers:

Best Buy - www.bestbuy.com 1 Worcester Road, Framingham, MA 01701 (508) 872-2223 OR 401 Park Drive Boston (accessible by T, Green D line, Fenway) (617) 424-7900

Apple Store - www.applestore.com The Chestnut Hill Mall, 199 Boylston Street, Chestnut Hill, MA 02467 (617) 965-5806 OR The Natick Collection, 1245 Worcester Road, Suite 3082, Natick, MA 01760 (508) 903-2800

Sears - www.sears.com The Natick Collection, 1235 Worcester Road, Natick, MA 01760 (508) 650-2823

Pharmacies & Drug Stores:

You can find these chain stores anywhere in the area. They sell daily necessities including pharmacy products, cleaning/bathroom items, beauty products, snacks, and photo development services.

CVS Pharmacy – www.cvs.com 188 Linden Street, Wellesley, MA 02482 (781) 235-0219 OR

65 Central Street, Wellesley, MA 02482 (781) 237-2520 OR 25 Washington Street, Wellesley, MA 02481 (781) 263-7234

Walgreens - www.walgreens.com 266 Washington Street, Wellesley, MA 02481 (781) 235-1464

Grocery & Food Stores:

If you require food or drug store supplies during your stay at Babson, Roche Bros. is a great resource. It is located in a shopping plaza with a CVS Pharmacy and several great restaurants.

Roche Bros. - www.rochebros.com 184 Linden Street Wellesley, MA 02481 (781) 237-2115

Whole Foods Market - www.wholefoodsmarket.com 442 Washington Street Wellesley, MA 02481 -

Trader Joe’s - www.traderjoes.com 958 Highland Avenue Needham Heights, MA 02494 (781) 449-6993

Household Items:

Kitchen, bath, and bedroom items are available at these specialty stores.

Bed Bath & Beyond - www.bedbathandbeyond.com 84 Worcester Road Framingham, MA 01702 (508) 879-7182 OR 401 Park Drive Boston, MA 02215 (617) 536-1090 (Accessible by T, Green D line-Fenway)

Target – www.target.com 400 Cochituate Road Framingham, MA 01701 (508) 628-3136

Wal-Mart – www.walmart.com 121 Worcester Road Framingham, MA 01701 (508) 872-6575

Restaurants in Wellesley:

There are many great restaurants right in Wellesley, from casual pizza options like California Pizza Kitchen to high-end eateries like Blue Ginger. Peruse your choices by using the following link: http://www.theswellesleyreport.com/where-to-chow/

Delivery Options:

Foodler – Offers a wide variety of food by cuisine delivered right to your door www.foodler.com/MA/Wellesley.html

Express Gourmet - has been offering dine-in, food delivery and catering services to the Wellesley, MA community for over 20 years www.expressgourmetinc.com

Shopping Malls & Department Stores:

The Natick Collection – www.natickcollection.com Features 130+ stores and four department stores Macy‘s, Sears, Lord & Taylor, JC Penney) 1245 Worcester Street Natick, MA 01760 (508) 655-4800

The Chestnut Hill Mall - www.simon.com/mall/the-mall-at-chestnut-hill Features 66 stores and a department store Bloomingdale‘s 199 Boylston Street Chestnut Hill, MA 02467 (617) 965-3037

Legacy Place - www.legacyplace.com Features over 75 stores and restaurants (e.g. Apple, LL Bean’s, Whole Foods, and Legal Seafood) as well as a movie theater and King’s Bowling. 680 Legacy Place Dedham, MA 02026 781-329-3009

Cambridgeside Galleria - www.cambridgesidegalleria.com Features 0+ stores, two department stores Macy‘s and Sears , and Best Buy. 100 Cambridgeside Place Cambridge MA 02141 (617) 621-8666

Wrentham Village Outlet - www.premiumoutlets.com Find impressive savings at Banana Republic, Barneys New York, Burberry, Coach, Elie Tahari, Hugo Boss, J.Crew, Kenneth Cole, Lacoste, Nike, Polo Ralph Lauren, Saks Fifth Avenue Off 5th, Salvatore Ferragamo, Sony and more. 1 Premium Outlet Blvd. Wrentham, MA 02093 (508) 384-0600

Experiences Near Boston:

Ziprider - www.ziprider.com WILDCAT MOUNTAIN Route 16 Pinkham Notch, NH (888) SKI-WILD or (603) 466-3326 $20/person

Boston Harbor Sailing - www.bostonharborsailing.com The Private Marina at Rowes Warf, Boston (617)720-0049 Ranges from $125 for smaller boats to $521 for larger boats (see website for more details). Note: You must submit a detailed sailing resume ahead of time for approval along with the boat type you would like to rent and expected date by email. All boats rentals are available with an optional damage waiver for 7% of rental price. Most weekend rentals cannot be confirmed until just a couple days beforehand.

Boat Cruise or Private Yacht Charter - www.spiritofboston.com (866) 310-2469 Special discount rate for a group of 20+ 3 ships: the spirit of Boston, the odyssey and the seaport elite

The Babson College Office of Public Safety provides law enforcement, security and emergency services for all property owned by the College 24 hours a day, seven days a week. You can visit or contact this office at (781) 239-5555 or at extension 5555 from any campus phone. There are a number of well- marked emergency phones around campus that can be used to report a criminal incident, a fire, or any other type of emergency, or to request an escort from Public Safety. Public Safety dispatch is staffed 24 hours a day, 365 days a year. The Public Safety staff can also assist you in reporting off- campus incidents to local police departments.

In addition to the Public Safety staff and officers, members of the Campus Life staff, including 7 professional staff members, live on campus. You should feel free to discuss community concerns and issues of security and safety with these staff members, who may then relay the information to the Office of Public Safety when appropriate.

As is the case when travelling to any city or university campus, it is important to exercise caution off and on campus, with your belongings as well as your personal safety. Do not leave your belongings unattended and keep your room locked whenever you are away. Do not hesitate to contact the Office of Public Safety for an escort if you need to walk across campus alone at night at 1-781-239-5555.

For more information about safety on campus, please read the following booklet published by the Office of Public Safety: www.bostonpublicsafety.com

EMERGENCY NUMBERS

On Campus Office of Public Safety: (781) 239 -5555 **dial 5555 from any campus phone

Off Campus (general)

Police: 911 Ambulance: 911 Fire: 911 **Calling 911 is always free

Near Campus Wellesley Police Dept.: (781) 235 -1212 Needham Police Dept.: (781) 455-7570

Life in the U.S., especially in urban areas, is often perceived by people outside the U.S. as dangerous. The international media plays a large role in generating such a perception by reporting violent incidents, which actually occur very infrequently. While you should not live in fear during your time in the U.S. and in Boston, you should remain vigilant and aware of your surroundings as well as available emergency services and protocol (this is the most important thing to remember). Emergency Numbers and dialing “9-1-1”:

If you are ever in an emergency situation, dial 911 from any telephone. The call is always free, even from a payphone. A 911 call should be made with discretion. It is appropriate to call 911 when a crime is in progress, when someone is seriously injured, or when there is a situation involving death or near death. It is important not to use 911 for reporting a crime after the fact, such as an apartment or car break-in.

Insurance Requirements:

Massachusetts Qualifying Student Health Insurance Plan (QSHIP) is a law that requires all students to show proof that they have health insurance coverage while they are attending a higher education institution in the Commonwealth of Massachusetts.

Students must have valid international health insurance that covers health problems in the US and specifically in Massachusetts. Babson College is not responsible for any student without health coverage. Students coming to Babson must make sure they have insurance valid in the US and be familiar with how this insurance works. Please bring a copy of the procedure of how to use your health insurance and coverage in case you need it.

Nearby Hospitals and Clinics:

Finding Doctors/Specialists

If you become ill or injured and require non-emergency medical attention while at Babson, we recommend the following options. It is important to understand that up-front payment is typically required for medical treatment in the US and International insurance coverage is often handled as a reimbursement to the patient after the fact. Please note that visitors to Babson College cannot use the campus health center.

CVS Minute Clinic – www.minuteclinic.com 188 Linden Street Wellesley, MA, 02482 (781) 235-0219 Clinic Hours: Mon – Fri 8am to 7pm Sat 9am to 5:30pm Sun 10am to 5:30pm

Practitioners take a daily required lunch break from approximately 1 to 2pm Mon – Fri and 1 to 1:30pm Sat – Sun

Newton-Wellesley Hospital – www.nwh.org 2014 Washington Street Newton, MA 02462 (617) 243-6000 (main)

Beth-Israel Deaconess Medical Center – www.bidmc.harvard.edu 330 Brookline Avenue, Boston, MA 02215 (617) 667-7000 (800) 667-5356 (physician search)

Brigham and Women’s Hospital – www.brighamandwomens.org 75 Francis Street Boston, MA 02115 (617) 732-5500 (main) (800) BWH-9999 (physician search)

Massachusetts General Hospital - www.massgeneral.org 55 Fruit Street Boston, MA 02114 (617) 726-2000 (main) (800) 711-4644 (physician referral services)

Inn-House Doctor - www.inn-housedoctor.com 24-hour physician and dental service, including in-room examinations, diagnosis, and treatment. Physician service within one hour. (617) 859-1776 Available 24 hours a day, 7 days a week

The legal drinking age in the United States is 21. It is important to be aware that, although alcohol consumption might be more common in some countries, and it might be legal for you to drink alcoholic beverages at home, police (both on and off campus) are very strict about enforcing U.S. drinking laws. If you are over 21, it is also illegal to provide alcohol to minors (those under 21).

Babson College must also comply with state and federal laws regarding the use of nonprescription drugs. The use, possession, sale, or distribution of drugs or drug paraphernalia is strictly prohibited and could result in removal from housing, separation from the College, other sanctions as deemed appropriate, and referral for criminal prosecution.