SMGS 2019 Media
2019 Media Kit Advertising & Spon sorship Opportunities T DIGITAL PROMOTIONAL PACKAGES SIGNAGE Silver Sponsorship Package...... 3 Banner / Column Wrap...... 16 A Gold Sponsorship Package...... 3 Stand Alone...... 16 B New Exhibitor...... 4 Floor Decals...... 16
Window Decals...... 16 L PRODUCT PREVIEW GUIDES ONSITE E Souvenirs, Gifts & Novelties Magazine Insertion ...... 6 Show Bag...... 17
Full Show Product Preview Guide...... 6 Product Preview Area ...... 17
Restroom Rejuvenation ...... 17 O PRINT AD PACKAGES Shuttle Bus...... 18 "Moonshine Tasting" Ad Package ...... 7 Goody Bag...... 18 F "Mountain Cabin" Ad Package...... 7 Popcorn Social...... 18 "Pancake Platter" Ad Package...... 7
C INSERTION ORDER FORM ...... 19 PRINT ADVERTISING UPGRADES
O a la carte option...... 8 Print Advertising Specs...... 9 N Line Listing Package...... 10
MADE IN AMERICA ...... 11 T
E ZOOTIQUE...... 12 N PROMOTIONAL EMAILS Show Daily Eblast Product Spotlight...... 13 T Company Spotlight Eblast...... 13 S REGISTRATION Registration Sponsorship...... 14
Promotional Package: New Exhibitor
Custom-tailored to first-time exhibitors, this package makes the most of your new show experience. For $175, you'll receive:
• Inclusion in New Exhibitor Listing on the official show website
• Listed on at least two promotional emails to pre- registered attendees prior to show (contingent on date signed up)
• Inclusion in a special New Exhibitor listing handed out to all buyers at check-in at the registration desk
• Listing on New Exhibitor stand-alone sign at show entrances
• Floor sticker indicating you as a new exhibitor
• Participation in New Exhibitor Product Preview Area
.
678.285.EXPO (3976) II www.smokymtngiftshow.com II # smokymtngiftshow 4 Print Publications Offer Fabulous Exposure
> What is the Product Preview Guide? Guide featuring exhibitor supplied product images. 2 opportunities to feature your product image: Souvenirs, Gifts & Novelties magazine insert mailed to more than 40,000 decision-makers. Full Show Preview Guide mailed out to thousands of pre- registered retailers and prospective attendees. Purchase an ad in the Preview Guide and buyers will have the ability to place orders and make appointments before they step foot in your booth. Your Product Shot Here Your Product Preview Guide Ad Here > What is the Show Directory? The Smoky Mountain Gift Show directory is handed out on-site to all registered attendees featuring complete vendor information. In addition to seeing your ad at the show, buyers will refer to it after the show when they use the directory as a reference tool.
> What is the Directory Addendum? Addendums are included with every directory handed out at registration and include the most updated event information as well as late listings.
See Next Page for complete details!
Show Directory Cover Your Show Directory Ad Here
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow 5 Product Preview Guide - $300
GUARANTEED placement in highly-sought after publications. Feature your product image and descriptive copy in:
SOUVENIRS, GIFTS & NOVELTIES FULL SHOW PRODUCT PART 1: PART 2: MAGAZINE INSERT PREVIEW GUIDE August/September Issue Mailed to pre-registered & prospective attendees Be part of special section! Featured on the Smoky Mountain Gift Show website, with link to Mailed to more than 40,000 decision-makers your website Featured on the Smoky Mountain Gift Show website, with link to Included in email blasts to pre-registered & prospective attendees your website Included in ExpressPass confirmation sent to every registered buyer Included in email blasts to pre-registered & prospective attendees Highlighted on social media channels Submission Deadline For Souvenirs, Gifts & Product Preview Deadline: July 15, 2019 Novelties Magazine Insert: May 11, 2019
*Product shots and descriptive copy Your featured in Souvenir, Gifts & Novelties will Product automatically be included in our full show product preview guide as well (See Part 2). Here!
Space is limited for both opportunities so act fast!
Compete the insertion order found in the back of this kit and we'll send you step-by-step instruction for uploading your image and company info.
Money-saving packages with ads in product preview guide and show directory also available. See next page for details! 6 Print Ad Packages = Exposure + Savings
BUNDLE & SAVE! Get more bang for your buck with package deals!
Moonshine Tasting Package Mountain Cabin Package Pancake Platter Package
$1500 $1000 See next page for ad options/pricing Purchase: Purchase: Purchase:
Full Page Color Ad In Product Preview Guide Half Page Color Ad In Product Preview Any Size Color Ad In Product Preview Guide Guide OR upgrade your ad in the Full Page Color Ad In Show Directory Half Page Color Ad In Show Directory Show Directory - Color Ad in Printed & Online Version
(Regular $1750) (Regular $1200)
Receive: Receive: Receive:
Free Image Inclusion In Product Preview Image Inclusion In Product Preview Guide Image Inclusion In Product Preview Guide Guide - that's a $250 value! for only $200 - that's a $350 savings! for $150 - that's a $100 savings!
SEE NEXT PAGE FOR A' LA CARTE PRINT AD OPTIONS *Premium Page Placement Not Offered For These Packages
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
7 Print Advertising Upgrades
PRODUCT PREVIEW SHOW MATERIALS GUIDE (PPG) DIRECTORY DEADLINE
PPG- July 15 Full Page Color Ad $900 $850 Directory- September 2 Premium Full Page Color Ad- PPG- July 15 $1,200 $1,500 Inside Front Cover Directory- September 2
Premium Full Page Color Ad- PPG- July 15 $1,300 $1,600 Page 1 Directory- September 2
Premium Full Page Color Ad- PPG- July 15 $1,300 Inside Back Cover $950 Directory- September 2
Premium Full Page Color Ad- PPG- July 15 N/A $2,000 Back Cover Directory- September 2
Half Page Color Ad $700 $500 Directory- September 2
Quarter Page Color Ad $550 N/A PPG- July 15
Full Page Black/White Ad N/A $350 Directory- September 2
Half Page Black/White Ad N/A Included in your Show Advertising Fee Directory- September 2
Guaranteed Product Image Souvenirs, Gifts & Novelties Inclusion: May 11 $300 N/A Inclusion in Product Preview Guide Full Show Preview Guide Inclusion: July 15 Additional Print Advertising Option: Exclusive Directory Addendum Sponsor $500 - Company logo and information prominently displayed on the official show directory addendum insert. Material & Reservation Deadline: September 17, 2019 13 8 Print Advertising Specs
SHOW DIRECTORY AD SPECS M ATERIAL SPECIFICATIONS TRIM (final size of publication): 5 1/4” wide X 8 1/4” deep Please send a 4-color ad for the directory. FULL PAGE AD (no bleed): 4 1/2” wide X 7 1/2” deep Half page ads will be converted to grayscale for the printed onsite show (Bleeds should exceed trim size by 1/2”) directory. HALF PAGE AD: 4 1/2” wide X 3 5/8” deep Digital files only are accepted in the format listed below. DO NOT send film or (included in show fee) separations. PDF: Acrobat PDF files are accepted at high resolution (300 dpi) Quark Xpress 4.1 or higher: Provide high resolution (300 dpi or higher) images PRODUCT PREVIEW GUIDE AD SPECS: in position, along with proof. Include all fonts, tifs and eps files. TRIM: 7” x 10” Fully composed Photoshop or Illustrator files: Provide in native files (as, psd or BLEED: 7.25” X 10.25” .ai file) with all supporting fonts and images. FULL PAGE (Non bleed): 6.5“ x 9.5” E-MAILING: If you are e-mailing your ad you must first compress it (ZIP or HALF PAGE (Vertical): 3.25” Wide X 9.5” High Stuffit). As above you must include all components of the ad (fonts, images, HALF PAGE (Horizontal): 6.5” Wide X 4.75” H etc.) Please identify the ad or representatives’ name. QUARTER PAGE: 3.25” Wide X 4.75” High FTP Site: Contact Hannah Reagan for FTP information. Email: hreagan@urban- expo.com or call 678.783.5715 for more information. Send Ad Materials to: Urban Expositions An extra $25 will apply to all specific page requests other than the covers A $75 fee will be added to all ads that are not camera ready Phone: (678) 285-3976 Fax: (678) 285-7469 All ads must be paid prior to publishing. All rates are net. E-mail: [email protected] Show Management reserves the right to reject any advertising at any given time. Attention: Hannah Reagan 1690 Roberts Blvd., Suite 111 Kennesaw, GA 30144
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
9 Promotional Package: Custom Line Listing
Custom Line Listing in the Smoky Mountain Gift Show Directory. 2 Exposure Opportunities for your lines to be featured in the online and printed show directory: For $300, your line will receive: (1) half page black and white ad in the printed show directory - distributed on show site. (1) half page 4-color ad in the online show directory, including an online pop-up ad with a link to your website. Inclusion in the online exhibitor listing on the show website. Participation in the custom ebanner and evite program with personalized registration code - invite your buyers and get $25 for every new company that comes to the event through your code.
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
10 Made in America Sponsorship
Retailers are looking for American-made products. Help them find yours with the added exposure you'll get through the Smoky Mountain Gift Show's Made In America Sponsorship Package. For Only $350, You'll Receive: FLOOR STICKER PRODUCT PREVIEW GUIDE CALL-OUT Special sticker on floor at entrance of your booth clearly identifying your Your product image highlighted in a spread within the product company's American-made offerings. preview guide identifying your Made in America status. The guide is mailed out to thousands of pre-registrants and prospective INCLUSION IN "MADE IN AMERICA" BUYER TOUR attendees in advance of the show. As part of the show's seminar offerings, we're hosting a guided tour of the PRODUCT PREVIEW AREA show floor for buyers seeking American'made products. The guide will bring A 1' x 1' space in the new "Made in America" preview area to participating buyers to each sponsor booth as part of the tour. showcase your product. Includes a sign with your company name INCLUSION IN PRE-SHOW BUYER EMAILS and booth number. Company logo or product image inclusion in 1 pre-show email sent to all MADE IN AMERICA SHOW SIGN pre-registered attendees. Your company and booth number will be included on special signage in the lobby area highlighting exhibitors offering American-made resources. REGISTRATION HANDOUT Your company and booth number will be included on a handout at both registration areas highlighting exhibitors offering American- made resources.
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
11 Zootique Sponsorship
Retailers are looking for zoo, aquarium and gift shop products. Help them find yours with the added exposure you'll get through the Smoky Mountain Gift Show's Zootique Sponsorship Package. For Only $350, You'll Receive: FLOOR STICKER PRODUCT PREVIEW GUIDE CALL-OUT Special sticker on floor at entrance of your booth clearly identifying your Your product image highlighted in a spread within the product company's zoo, aquarium and gift shop offerings. preview guide identifying your Zootique status. The guide is mailed out to thousands of pre-registrants and prospective INCLUSION IN "ZOOTIQUE" BUYER TOUR attendees in advance of the show. As part of the show's seminar offerings, we're hosting a guided tour of the show floor for buyers seeking zoo, aquarium and gift shop products. The PRODUCT PREVIEW AREA guide will bring participating buyers to each sponsor booth as part of the A 1' x 1' space in the new "Zootique" preview area to showcase tour. your product. Includes a sign with your company name and booth number. INCLUSION IN PRE-SHOW BUYER EMAILS Company logo or product image inclusion in 1 pre-show email sent to all ZOOTIQUE SHOW SIGN pre-registered attendees. Your company and booth number will be included on special signage in the lobby area highlighting exhibitors offering zoo, aquarium and gift shop resources. REGISTRATION HANDOUT Your company and booth number will be included on a handout at both registration areas highlighting exhibitors offering zoo, aquarium and gift shop resources.
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
12 Promotional Emails
OTHER DIGITAL SPONSORSHIP OPPORTUNITIES INCLUDE:
Product Spotlight | Show Daily Eblast- $200 Feature your product shot in one of our show daily eblasts. Sent out each morning of the show, these email messages go out to all pre-registered and prospective attendees providing details of the show’s daily events and news.
Company Spotlight Eblast- $500 Feature your company logo, booth number and product shots in an email sent to each buyer completing online registration.
Example
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow 13 Official Registration Sponsor
PACKAGE INCLUDES: Total package price of: Exclusive PRE-SHOW BRANDING opportunities $2000 (Limited to 1 company) Smoky Mountain Gift Show Advance Registration Confirmation
YOUR IMAGE Registration is the one place that ALL buyers go through YOUR IMAGE HERE HERE to receive their credentials. Put your brand in front of buyers as they register for the event, when they check-in at the event and as they walk the show floor, by being our official registration sponsor. Registration Landing Page Advance Email Confirmation
And AT-SHOW BRANDING opportunities SEE NEXT PAGE FOR PACKAGE DETAILS
Badge/Lanyard
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
14 Official Registration Sponsor
PACKAGE DETAILS:
Your company banner and brand message will be on our registration landing YOUR IMAGE page, top of key online registration pages and the final page of the HERE registration will include a clickable banner taking the buyers to your website.
Smoky Mountain Gift Show Advance Registration Your company's clickable banner will also receive prominent Confirmation placement on the ExpressPass™ email confirmation received by YOUR IMAGE HERE all buyers registering for the show.
Your logo will be on all buyer badges and lanyards, essentially a walking billboard for your company, worn by all buyers on the show floor. Production of the lanyards not included. Lanyards must have double clips.
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
15 Signage
Banner and Column Wrap One Window Decals- $500 Side- $1,000-$3,000 Decals featuring your company name Where available, sponsor’s logo and and booth number on convention booth number featured on one side of center entrance windows/doors. column on show floor or on a show banner.
Call for additional details and pricing. Exhibitor provides print-ready artwork. Production and labor charges not included.
Floor Decals- $500 Stand Alone Board - $350 Create custom artwork to Visible through lobbies and on the create a dramatic presentation main show floor aisles, these stand- featured in key areas alone boards provide the perfect throughout the show floor. opportunity for a quick brand Call for additional details. impression for buyers. Exhibitor Exhibitor provides print-ready provides print-ready artwork. Price artwork. Production and labor does not include production/labor charges are not included charges.
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow 16 Onsite Sponsorships
Product Preview Area- $100 The #1 reason buyers are coming to Smoky Mountain is to see what’s NEW! The high trafficked Product Preview Area is the perfect place to showcase your newest designs and drive buyers to your booth.
(Note, if you have signed up for the New Exhibitor Promotional Package or Made in America sponsorship, a space in the Product Preview Area has already been reserved for you, and is included in your package fee).
EXCLUSIVE Show Bag- $750 EXCLUSIVE Restroom Rejuvenation Sponsor- $300 A walking brand message sure to catch Geared toward companies looking to provide buyers’ eyes.This exclusive opportunity products (featuring company name/booth#), allows you to showcase your brand including aromatherapy, lotions, sanitizers, soap or message on our official show bags. scents in the restrooms surrounding the show floor. Sponsor logo co-branded with show logo.
Production not included. Minimum number of bags required.
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
17 Onsite Sponsorships (cont.)
Popcorn Social - $1,000 For companies looking to host a small popcorn social on the show floor. Company name and booth number will be prominently displayed on signage during social. Sponsorship fee does include the cost of the food and set up.
Show Shuttle Bus Sponsor- $1000 Reach customers before and on their way to the event. Sponsor logo and booth number included on show shuttle bus and show promotions.
Official Goody Bag Sponsor- $500 This exclusive opportunity allows you to showcase your brand message on the official show goody bag - handed to the first 100 stores to arrive at the show on the first 3 days. Sponsor logo co-branded with show logo. Production not included. Minimum number of bags included.
678.285.EXPO (3976) II www.smokymtngiftshow.com II #smokymtngiftshow
18 November 6-9, 2019 Insertion Order Form Gatlinburg, TN
PRODUCT PREVIEW GUIDE ON-SITE SPONSORSHIPS PRINT ADVERTISING | PREVIEW GUIDE □ Souvenirs, Gifts & Novelties Magazine Inclusion* $300 □ EXCLUSIVE Show Bag $750 □ Inside Front Cover $1200 *Automatically included in our Full Show Product □ EXCLUSIVE Goody Bag $500 □ Page 1 (Premium Position) $1300 Preview Guide (at no additional cost). □ Product Preview Area $75 □ Inside Back Cover $950 □ Full Show Product Preview Guide $300 □ EXCLUSIVE Restroom Rejuvenation Sponsor $300 □ Full Page Color $850 □ Popcorn Social Sponsorship $1000 □ Half Page Color $700 PRINT ADVERTISING PACKAGES □ Quarter Page Color $550 □ "Moonshine Tasting" Ad Package $1500 SIGNAGE □ "Mountain Cabin" Ad Package $1000 PROMOTIONAL PACKAGES □ Banner or Column Wrap $1,000-$3000 □ "Pancake Platter" Ad Package $350-900 □ New Exhibitor Package $175 □ Stand Alone Board $350 □ Silver Package $350 □ Floor Decals $700 □ Gold Package $600 □ Window Decals $500 PRINT ADVERTISING | SHOW DIRECTORY □ Line Listing Promotional Package $300 □ Inside Front Cover $1500 PROMOTIONAL EMAILS □ Inside Back Cover $1300 MADE IN AMERICA SPONSORSHIP $350 □ Show Daily Eblast Product Spotlight $200 □ Page 1 (Premium Position) $1600 □ Company Spotlight Email to Pre-Registerd Buyer $500 □ Back Cover $2000 ZOOTIQUE SPONSORSHIP $350 □ Full Page Color $900 □ Full Page B&W Upgrade $350 REGISTRATION □ EXCLUSIVE Directory □ EXCLUSIVE Registration Sponsorship $2000 Addendum Sponsorship $500 □ Sample Hand Out At Registration $500
Exhibiting Company Name: ______Contact Name: ______**Selected sponsorships must Billing Address:______City______State:______Zip:______be paid in full prior to publishing.** Phone: ______Fax:______Email :______Web:______
Mail: Attention Christina Bell, Urban Expositions Return form and payments to: 1690 Roberts Blvd NW, Ste 111 Fax: 678.285.7469 Kennesaw, GA 30144 Email: [email protected]